Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Exclusive: John Ternus shares how AI may be the key to future innovation at Apple
By Lance Ulanoff Published
Apple chief John Ternus tells us how it feels to be CEO, what innovation looks like, and how excited he is about what comes next.

iPhone Duo vs Samsung Galaxy Z Fold 8: 7 key differences
By Richard Priday Published
We compare the iPhone Duo to its closest competitor, the Samsung Galaxy Z Fold 8.

5 new Apple Watch features that are more than just health-tracking tools
By Rowan Davies Published
The new Apple Watch health monitoring tools are broader, smarter, and more personal.

macOS 27 Golden Gate announced at WWDC 2026 — here's everything you need to know
By Matt Hanson Last updated
WWDC 2026 Tim Cook's final WWDC keynote as Apple CEO included confirmation that macOS 27 Golden Gate is coming for Macs and MacBooks — but it won't be a revolutionary release.

Apple to Release macOS 27 on September 14 for Apple Silicon Macs, but Intel misses out
By Matt Hanson Published
Apple quietly announces macOS 27 launch date of September 14 – these are all the Macs that will be able to get the free upgrade...

Apple unveils iPhone Duo with partially visible display crease
By Rowan Davies Published
Apple unveiled its first foldable, the iPhone Duo, but it hasn't quite fixed the display crease issue as expected.

Someone got the iPhone Duo animation working on a Samsung Galaxy Z Fold 8
By David Nield Published
Here's what the iPhone Duo transition animation looks like running on a Samsung Galaxy Z Fold 8.

Apple just locked up its best new iPhone photo tools — but it’s not all bad
By Alex Blake Published
Apple is locking some features behind its latest iPhones while extending free coverage for others.
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