Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Your Apple Watch may soon get a fitness feature rivals have had for years
A new watchOS 27 leak suggests Apple will let you log reps and sets on your Apple Watch during strength workouts.
The iPhone Ultra could be in seriously short supply at launch
Apple's first foldable iPhone is expected to launch imminently, but reports suggest hardly any units have actually been built.
iOS 27 leak suggests major camera upgrades for the iPhone 18 Pro
iOS 27 might include tools that give you more control over the camera app, but it's unclear whether these will be exclusive to the iPhone 18 Pro series.
5 major features the foldable iPhone Ultra might be missing
Apple's first foldable phone will probably be very expensive yet might lack several major features found on other iPhones.
5 biggest iPhone 18 rumors rated — what to really expect at next week's Apple event
This year's Apple event could be an unusual one in several ways — ahead of the big day, we've rated the biggest iPhone 18 rumors.
iPhone 18 Pro and iPhone Ultra colors — here's all the latest leaks
Colors for the iPhone 18 Pro and iPhone Ultra have appeared in new leaks — here’s what we know.
9 best Labor Day laptop deals I've found this weekend — up to $900 off Dell, HP, Apple, Acer, Lenovo, and more
I've searched through all the biggest Labor Day weekend sales to find nine of the best laptop deals that I'd recommend buying from HP, Apple, Acer, Lenovo, and more.
iPhone Ultra will be the star of Apple's 'Surprise and Shine' event, but all eyes will be on John Ternus
Apple's "Surprise and Shine" event on September 9 is the moment you'll learn if Apple built a folding phone, but, more importantly, we'll finally learn about John Ternus' CEO style.
