Articles by James Pickard, Senior Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.

Articles by: James Pickard

A collage of several Apple products split into white boxes, including AirPods, AirPods Max, Apple Watch, iPad, MacBook, and AirTags.

Best Buy takes up to $500 off Apple tech in its latest sale — I've picked the 10 best deals on MacBooks, iPads, Apple Watches, and AirPods

By James Pickard Published 21 July 26

As part of its strangely timed Black Friday in July sale, Best Buy has slashed up to $500 off a variety of Apple tech, including AirPods, MacBooks, iPads, Apple Watches, and more.

A collage of tech from the Best Buy Black Friday in July sale, including a Nintendo Switch 2, Apple AirPods, Garmin smartwatch, HP laptop, LG TV and a Ninja Slushie Maker

I've found the 45 top tech deals in the Best Buy Black Friday in July sale — get up to 50% off Apple, LG, Nintendo, Garmin, and more

By James Pickard Published 20 July 26

The Best Buy Black Friday in July sale is now live, so I've picked the best deals across TVs, appliances, laptops, headphones, wearables, and more.

The Shokz OpenRun Pro sitting on a black slate tile

The 4.5-star-rated Shokz OpenRun Pro just fell even further to a new record-low price on Amazon

By James Pickard Last updated 17 July 26

The Shokz OpenRun Pro are an older model, but they're still some of the best running headphones you can buy — and they're now down to the lowest-ever price.

The Breville Barista Express espresso machine on a wooden countertop next to a mason jar filled with coffee beans.

It was about time for another deal on the Breville Barista Express at Amazon — one of the best espresso machines we've tested

By James Pickard Published 16 July 26

Amazon has discounted the top-rated Breville Barista Express yet again, here's why I find myself tempted to pick up the 4.5-star-rated coffee maker.

A collage of laptops on a marble surface, including a Dell XPS 13, MacBook Neo, Samsung Galaxy Book, Lenovo Chromebook, and HP laptop.

8 of the best back-to-school laptop deals for students — my top picks from Apple, Dell, HP, Lenovo, and more

By James Pickard Published 16 July 26

Heading to school or college later this year? Some strong laptop deals are already live at retailers right now, so I've picked the best 8 offers I'd buy.

A collage of Fire TV televisions, streaming sticks and soundbars arranged on a white background.

Amazon launches a big Fire TV sale — streaming sticks, TVs, and soundbars from $19.99

By James Pickard Published 13 July 26

There's a huge Fire TV sale live right now at Amazon, so I've picked out the eight best deals on Fire TV Sticks, Fire TVs, and soundbars that are worth buying today.

A collage of laptops from LG, HP, Acer, Samsung and Asus that are available in the latest Best Buy sale spread across a metal tabletop.

Here are 7 of my favorite laptop deals from the latest Best Buy sale — get up to $700 off HP, Acer, Samsung, and more

By James Pickard Published 9 July 26

Best Buy has slashed up to $700 off laptops in its latest sale, so I've hand-picked 7 of the top deals that are worth buying to suit a variety of budgets and needs.

A Samsung R85H TV on a concrete background

Samsung's stunning and brand-new Micro RGB TVs are already up to $1,000 off at Best Buy this week

By James Pickard Published 8 July 26

'We want an experience that is close to a pen-and-paper RPG' — The Blood of Dawnwalker director says the game's big choices will offer more player freedom and 'boost immersion'

By Demi Williams Published 7 July 26

The Blood of Dawnwalker director, Konrad Tomaszkiewicz, wants the game to feel like a "pen-and-paper RPG" that provides an immersive experience.

After 4 hours, The Blood of Dawnwalker feels like a true Witcher 3 successor

By James Pickard Published 7 July 26

The Blood of Dawnwalker's opening four hours show some impressive ambitions for the debut RPG from Rebel Wolves — and I've been left excited to play more.

A promotional screenshot for The Blood of Dawnwalker.

The Blood of Dawnwalker director says without previous experience from The Witcher 3: Wild Hunt and Cyberpunk 2077 'it wouldn't be possible to create a game like this'

By Demi Williams Published 7 July 26

The Blood of Dawnwalker might not exist if not for the experienced developers at Rebel Wolves who worked on The Witcher 3: Wild Hunt and Cyberpunk 2077.

The Blood of Dawnwalker's Coen facing off against a winged monster.

'We said it's expensive as hell, but we thought it's worth it, because it's unique and different' — The Blood of Dawnwalker director says the RPG's day and night system with its human and vampire gameplay loops is 'almost two different games'

By Demi Williams Published 7 July 26

Rebel Wolves knew The Blood of Dawnwalker's day and night system was going to be challenging, but wanted to deliver a "unique" experience for players.

'The world is living and it's not waiting for you' — The Blood of Dawnwalker director says the RPG's 30-day timer gives the story a 'sense of urgency' and 'emotional impact'

By Demi Williams Published 7 July 26

The Blood of Dawnwalker director, Konrad Tomaszkiewicz, wants players to feel driven by a "sense of urgency" with the RPG's unconventional 30-day timer.

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Screenshot of vampire character in Blood of Dawnwalker

'Clair Obscur showed that you can take a genre and do it in a different and interesting way' — The Blood of Dawnwalker director says the ambitious game was made out of a 'love for RPGs'

By Demi Williams Published 7 July 26

The Blood of Dawnwalker director says the ambitious game was made out of a "love for RPGs" and a drive to make something unique.

A collage of tech from the Best Buy 4th of July sale, including major appliances, a HP laptop, Shark vacuum, Bose earbuds, LG TV and GoPro.

Best Buy launches its mega 4th of July sale — get up to 45% off appliances, TVs, laptops, headphones, and more

By James Pickard Published 1 July 26

The Best Buy 4th of July sale is now underway, so I've searched through the event and picked out all of the best deals available on TVs, appliances, laptops, headphones, and more.

Several pairs of Bose headphones and earbuds on a colorful background

Several of the best Bose headphones are on sale for record-low prices at Amazon

By James Pickard Published 30 June 26

Several Bose headphones and earbuds are on sale right now at Amazon for the lowest prices we've ever seen, making it a great time to snap up some five-star-rated buds and cans.

GTA 6 pre-orders live — bundles arrive, while almost all major US and UK retailers have stock

By Rob Dwiar Last updated 27 June 26

Our GTA 6 pre-orders live coverage, with the game available to buy in both the US and UK right now.

I've hand-picked the best last-minute Prime Day deals at Amazon UK — 105+ offers on TVs, appliances, wearables, gaming, and top tech gadgets I'd buy before the sale ends

By James Pickard Last updated 26 June 26

With this year's Amazon Prime Day sale set to end at midnight, I've rounded up over 100 of the best deals that are genuinely worth buying before they sell out.

A shot of the Garmin Epix Pro Gen 2 sat on a rock with mountains and trees in the background

The Garmin Epix Pro (Gen 2) is an excellent premium running watch — it's just dropped to its lowest-ever price

By James Pickard Published 20 June 26

The Garmin Epix Pro (Gen 2) is one of the manufacturer's best watches and an excellent option for serious runners — it's now down to a fantastic low price in the US and the UK.

A collage of Amazon devices that are on sale for Prime Day, including a Smart Plug, Echo Show, Echo Spot, Ember TV, Ring camera and Fire TV Stick

Prime Day begins with savings of up to 65% on Amazon devices — Kindles, Echo, Ring, Fire TV, and more from $12.99

By James Pickard Last updated 18 June 26

I've picked out 25 of the best early Prime Day deals at Amazon, including savings of up to 65% on these popular and best-selling Amazon devices.

A shot of the Breville / Sage Barista Express on a wooden tabletop.

The Breville Barista Express falls to a record-low price ahead of Prime Day, so it might finally be the time I upgrade my home coffee maker

By James Pickard Published 15 June 26

This discount on the 4.5-star-rated coffee machine has caught my eye

The Bose QuietComfort Ultra Headphones (2nd Gen) on a plain background.

Bose just went early with its Prime Day deals on Amazon — here are two I'd buy, and one that I'd avoid for now

By James Pickard Published 13 June 26

Includes a record-low price for the latest QuietComfort Ultra Headphones

The ModRetro M64 and Pro controller next to each other on a wooden surface

I spent a month with the ModRetro M64 — and I think there’s no better way to play your classic Nintendo 64 games

By James Pickard Published 9 June 26

'Slappers Only, No Oddjob' is back on the menu in 2026

PlayStation Days of Play Sale artwork featuring the buttons on a PS controller

PlayStation's massive Days of Play sale ends soon — here are the 35 best deals on controllers, games, PS Plus, PSVR, and more

By James Pickard Published 7 June 26

As a huge PS5 fan, I've rounded up what I think are the best deals from this year's Days of Play sale, including discounts of up to 50% on controllers, games, PS Plus, PSVR, and more.

A collage featuring a MacBook Neo, Apple AirPods, AirTag, iPad, and Apple Watch on a blue background

Best Buy slashes up to $400 off Apple tech in a limited-time sale — get AirPods, MacBooks, iPads and Apple Watches from $99.99

By James Pickard Published 4 June 26

Best Buy has launched a very limited-time Apple shopping event this week, so I've searched through the sale and picked out the 12 best deals on AirPods, MacBooks, iPads, Apple Watches, and more.

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