Ioana Andrei

Ioana Andrei

Ioana holds a BSc in Business Management from King's College London and has worked for 4+ years as a management consultant in the industries of technology, media and telecoms. Ioana is also a successful entrepreneur, having launched several social enterprises. Writing interests include market research and planning, start-up culture and ethics, agile methodology, and financial modelling. No stranger to tech and hackathons, she is also an accomplished fintech and SaaS writer

Articles by: Ioana Andrei

small business owner in office
Best free CRM software of 2026

By Ioana Andrei Last updated

We list the best free CRM software, to make it simple and easy to manage your sales and customer relationships, without having to pay for a subscription.

Woman Working on her Marketing Strategy
Demand gen vs lead gen: What's the difference?

By Ioana Andrei Published

Demand generation brings in top-of-the-funnel sales prospects, while lead generation is used to nurture your bottom-of-the-funnel pipeline.

Someone looking at a data chart on a laptop screen.
5 essential features of an enterprise CRM

By Ioana Andrei Last updated

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An enterprise CRM must feature advanced capabilities such as workflow automation to help large teams close more deals.

Business infographic with stages of a Sales Funnel. Internet marketing concept
What is a sales funnel and how does it work?

By Ioana Andrei Published

We break down the sales funnel components and how you can optimize its stages for more sales and an increased bottom line.

Salesforce Chatter review: Salesforce Chatter logo
Salesforce Chatter review

By Ioana Andrei Published

Review Salesforce Chatter features news feeds and file sharing, helping medium-to-large teams collaborate on Salesforce pipelines.

How to export data and create a report in Salesforce: Salesforce Sales Cloud report dashboard
How to export data and create a report in Salesforce

By Ioana Andrei Published

Extract insights from your CRM data in just a few steps with Salesforce’s reporting function.

woman using a whiteboard to create a marketing strategy
8 examples of marketing objectives for small businesses

By Ioana Andrei Published

Your marketing objectives should set the tone for providing outstanding service to customers long before they even buy.

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