Tim Cook

Latest about Tim Cook

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Apple boss hints at augmented reality for the iPhone

By Michelle Fitzsimmons Published

Tim Cook calls AR 'a big idea like the smartphone' - is it just a matter of time before we see what Apple is working on?

Mobile Gaming
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iPhone battery life could get a boost from AI, teases Cook

By Gerald Lynch Published

The Apple CEO spoke about the future of AI in the iPhone during a recent trip to Japan.

iPhone
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Apple's Tim Cook: Virtual reality is 'no substitute for human contact'

By Emma Boyle Published

Tim Cook has said in an interview that Apple sees augmented reality as having huge potential and prefers it to virtual reality.

Virtual Reality & Augmented Reality
Tim Cook
Apple boss Tim Cook bigs up AR, throws shade on VR

By Gerald Lynch Published

Apple's CEO has stressed once more that the Cupertino company's chips are going on augmented reality.

Virtual Reality & Augmented Reality
Tim Cook
Tim Cook calls the giant Apple tax bill 'total political crap'

By Gerald Lynch Published

The Apple boss man reckons the EU ruling has "no basis in law or in fact".

Tech
Tim cook
Tim Cook confirms Apple is doing a lot with AR 'behind the curtain'

By Hugh Langley Published

In a lengthy interview, Cook reflects on privacy, AI, AR, and the loneliness of being a CEO.

iPhone
Apple news 2016
3 Apple products Tim Cook is most proud of

By Matt Swider Published

Ever wonder what the head of Apple really likes about the world's most profitable tech company? Know we know.

iPhone
Apple iPhone 7 news
7 important things Tim Cook just said about iPhone 7, Apple Watch 2 and more

By Matt Swider Published

iPhone 7 and Apple Watch improvements were talked about in this interview with the Apple CEO.

Smartwatches
Tim Cook
Tim Cook warns of 'slippery slope' in San Bernardino data drama

By James O'Malley Published

Apple's CEO has come out fighting in a new interview with Time magazine.

Tech
iPhone
Actually, the US Justice Department wants Apple to unlock at least 12 other iPhones

By Hugh Langley Published

The Apple vs FBI case has taken a concerning turn, with claims that the DoJ wants more than one iPhone unlocked.

iPhone
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