• Instagram creator All Gear No Skill has used Dyson's CameraJet toothbrush to shoot street photos
• The $499.99 / £419.99 / AU$799 brush uses a 100k-pixel (0.1MP) camera to find the gaps between your teeth
• Shots were grabbed by screenshotting the live feed in the MyDyson app

You may have heard the phrase "the best camera is the one you have with you", but what if that's a toothbrush? Instagram creator All Gear No Skill (@allthegearnoskill) has taken Dyson's new CameraJet out of the bathroom and onto the streets, using its tiny built-in camera to capture a series of gloriously odd street photos.

Launched at the start of September, the CameraJet is Dyson's first foray into oral care, and it costs a jaw-clenching $499.99 / £419.99 / AU$799. Tucked just below the brush head is a 100k-pixel macro camera that feeds a machine learning system Dyson calls Gap Optical Targeting. It analyzes at 28fps to spot the gaps between your teeth, then fires a cone-shaped jet of mouth rinse at each one, so you're effectively flossing while you brush.

The same camera doubles as a dental endoscope, streaming a live view of your molars to the MyDyson app (which, as TechRadar writer Emily Peck found in her Dyson CameraJet review, can be a little more revealing than you might like).

Point, shoot, rinse, repeat

That live view is the key to "taking photos" with the toothbrush. Dyson says the CameraJet doesn't save images on the brush or in the cloud, and there's no capture button in the app, so the process is refreshingly low-tech. You point the brush head at your subject, watch the feed on your phone, and take a screenshot when the composition looks right. It's like a $500 / AU$800 remote viewfinder with bristles.

As you'd expect from a sensor designed to peer at incisors from a few millimeters away, the results won't have anyone trading in their Leica: the macro lens bends everything into a fisheye-style bubble, 100k pixels works out to a mere 0.1MP resolution, and the colors and white balance wander all over the place, lending the shots a strange, almost infrared look. For me, the photos instantly brought to mind the otherworldly, hallucinatory AI-driven image generation from a few years ago: think Will Smith eating spaghetti.

The CameraJet surely won't be the last unlikely gadget to get this treatment, either, because cameras are turning up in all sorts of devices that have nothing to do with photography. Your car may have several for parking and driver assistance, robot vacuums use them to dodge kids' toys and charging cables, and some smart fridges and ovens will let you peek at what's inside via your phone. Not to mention robot lawn mowers and VR headsets.

Plenty of these offer a live feed in a companion app, so there's a house full of accidental point-and-shoots out there waiting for someone with a sense of humor. Personally, I can't wait for the first portrait series shot entirely on a fridge.

Dyson is known for doing the unexpected, and nothing in the brand's history has been quite as unexpected as its recent toothbrush launch. Well... perhaps the air-purifying headphones were more of a surprise. But still, this shift into oral care certainly wasn't on my 2026 bingo card.

The Dyson CameraJet launched earlier this month. A toothbrush like no other, this chunky device made headlines with its integrated camera and gap-targeting mouthwash squirter. However, the launch has been dogged somewhat by multiple reports of new gadget breaking almost immediately. The toothbrush is also showing as out of stock in multiple territories, including the US, UK and Australia.

Dyson has issued a response, which reads:

"We have had a very positive reaction to the new Dyson CameraJet and are experiencing strong demand globally. We are seeing some shortages of supply as we are in the process of scaling up production.

Additionally, we are aware that a small number of early batches of Dyson CameraJet products may have experienced a component issue. We are isolating those batches and are taking all the necessary steps to support our customers."

Rocky start aside, it's an impressive piece of engineering, and assuming Dyson gets those problems fixed it has plenty going for it (our tester was impressed enough to award it four stars in our Dyson CameraJet review). I got a demo at the Dyson Unveiled event, where I also had a chance to chat to Jake Dyson — Chief Engineer at the brand, and son of founder James — about the new product's development process. Here are eight interesting things I learned about the new CameraJet...

For avoidance of confusion, I'll use 'Jake' to mean the person, and 'Dyson' when I'm referring to the brand.

1. It took six years to develop

Oral care is a new category for Dyson, and getting the the CameraJet market-ready was a lengthy process. That's partly because it needed to, in Jake's words, "work perfectly" before it could be launched. The core feature — a 100k pixel macro lens camera that identifies gaps in your teeth, and delivers a targeted jet of mouthwash directly at them — was particularly tricky to get right.

"We probably could have launched [the CameraJet] two years ago, but it wouldn't have hit every gap perfectly, and that's not acceptable," says Jake. "You know, if you bought it, and it missed the gaps, and didn't do its job, you'd be really disappointed. So, it's got to work properly."

Getting the design just right (in theory, at least...) was a complicated process. "It genuinely took six years to train that camera, because of the variations in people's mouths. It's highly complex," says Jake. "You've got saliva, you've got things moving in front of the camera, you've got dark, shade, light. It's so many things the machine learning has to account for."

He adds: "It's a bit like a driverless car when it snows. If it completely loses its environment, how do you control it?"

2. ...but it's a good job it did

"Six years ago, the camera, the chips that process within the machine, the compute power, probably would have been too expensive," says Jake. Luckily, within that lengthy development process, the cost of all those components dropped enough to make it feasible as a consumer product.

Relatively speaking, of course — it has a list price of $499.99 / £419.99 / AU$799, so its definitely more of an investment than your average toothbrush. Still, Jake is keen to impress that it's very much not your average toothbrush: "What you have there is essentially a $70,000 piece of lab equipment in a handheld consumer product."

3. The colors come from Dyson's beauty lineup

While it's a new product category, it's still very recognizably 'Dyson'. The brand Dyson has pulled its color combinations from its haircare gadget lineup. "The colors have come from our beauty products — so the hair dryers, the Airwraps. Because we think it's a beauty product too," says Jake.

At launch, there are two color combos to choose between. On the 'Ceramic Ultra Blue' version, the toothbrush is an electric blue inspired by Yves Klein — an artist brand founder James Dyson is a fan of. ("He wasn't allowed to use the same blue, but we created our own," reveals Jake.) There's also a 'Ceramic Pink' colorway, with a blush pink toothbrush.

Both have detailing in rose gold, and a heather purple dock. As well as being familiar to anyone who has seen Dyson's recent haircare launches, the colorways benefit from being different to what you'll generally see in the oral care aisle. "Other toothbrushes are white, or black, or a nasty pink," comments Jake. "So it's quite nice to do something different, and… you know you look at it and recognize it as Dyson because of the colors."

4. There are already follow-ups in the works

"If we're going to go into a new area, then we'll do that knowing that we've got more products behind it," says Jake. He confirms that they'll start with a roadmap of multiple products and plan for "expansion in that category, quite quickly".

When pushed on if there's another toothbrush in the works, he responds, "We'd be crazy not to." If I had to make a prediction, I'd bet that — assuming the current component issue is sorted speedily — a second-gen version will be announced and unveiled this time next year, at an IFA-adjacent Unveiled event at the start of September 2027.

5. It's trained on pictures of real mouths

The CameraJet needed to be able to recognize the inside of any mouth. "It's taken two years to train it through imagery and mouths from around the world," says Jake. Said photos came from "images and libraries and probably some dental records too", if you're interested.

While AI was — and continues to be — involved, it's not the same AI you're using when you fire up, say, ChatGPT. "When you go on ChatGPT on your mobile phone, you're using AI live. When you use a toothbrush, you're not," clarifies Jake. "It's in-built machine learning. We used AI to reference all of the images of mouths to train the machine."

The learning will continue as you use the toothbrush, too. "We [continue to] improve it. It trains itself to be even better the more you use it, so it understands your mouth," says Jake.

6. It'll know if you try and use a fake brush head

Dyson is — probably justifiably — concerned about copycats. "We obviously patent areas of the product, if we can patent them, to prevent [dupes]," Jake says. "But we do that in every product, and they always find a way. They find a way, but the product isn't as good."

He continues: "You may well see a toothbrush six months to a year with a camera in it that fires a jet. But does it hit the right bit? The gap between your teeth?"

Dyson is also guarding against third-party brushheads. "There is a chip [in the brushhead]," says Jake. "If there are fake brush heads, it will detect it. In the same way, if you put a fake battery in the vacuum cleaners, and put a fake attachment on our hair dryers, it will detect it."

That's a cost worth factoring in if you're thinking of investing. Replacement heads don't come cheap: a pair will set you back $29.99 / £25 / AU$49.

7. It is suitable for travel… honest

On the suggestion that the Dyson CameraJet might be considered too chunky to travel with, Jake is adamant it's completely fine. "It's definitely to be travelled with. There's a travel case that just slips over."

He also points out that if you're traveling with a tube of toothpaste and a bottle of mouthwash as well as your toothbrush, that's going to take up a fair amount of space. The CameraJet can be filled up with those things before packing. It's a fair point, though I'm still not entirely convinced.

8. Jake Dyson has personally road-tested it

Wondering if your teeth will work with the CameraJet? Jake says it can deal with all kinds of troublesome teeth... including his own. "I've been cleaning my teeth on a number of devices intermittently for about three months. I have very tight teeth in the back. So raspberry seeds, or Parma ham… They get stuck right there. And [the CameraJet] just blasts it out. It's really good."

In fact, his only real word of warning is the surprise you might get from seeing your molars captured on camera for the first time. "It is quite shocking seeing inside your mouth," he smiles.

Dyson made headlines this week when it launched the CameraJet — an electric toothbrush that goes beyond traditional brushing by adding a water-floss function and even a camera that can actively see the spots in your mouth that require extra attention. Additionally, your flawed brushing habits can be livestreamed to you to help you improve your oral health.

We’ve been fortunate enough to have already spent a week using the all-singing all-dancing toothbrush — check out our Dyson CameraJet review for more details — and the short of it is, it works. The camera function in particular is even more useful than you might expect — because who hasn’t wanted a live feed of what's happening inside their mouth during brushing? — as it makes sure no spot is left untouched.

While the idea of Dyson venturing into toothbrushes may have been unexpected, what isn’t a surprise is that the CameraJet isn’t what you could call affordable. At AU$799, plus the ongoing cost of replacement brush heads and the proprietary paste and mouthwash, it’s not going to be an impulse buy for many.

Fortunately, several other esteemed toothbrush brands already offer models with AI sensors, smart apps and voice guidance — many of which have made our list of the best electric toothbrushes — and it’s also possible to find some positively reviewed water flossers to blast plaque out from in between your teeth. And buying these two products separatelt will cost much, much, much less than one Dyson CameraJet. Sure, you don’t get the camera, you’ll still get a thorough clean than standard brushing alone. And with the money you save, you could always pay for a visit to a dental hygienist (which is recommended anyway even though most of us don't really enjoy the chair time).

Check out my top electric toothbrush and water flosser picks below.

Electric toothbrushses

Water flossers

Dyson CameraJet: One minute review

As the only toothbrush and water flosser with a built-in 100k pixel macro lens camera, the CameraJet offers something unique. It’s designed to identify gaps in the teeth and precision floss as you brush and gently blast away at plaque for a thorough clean. The Dyson CameraJet was unveiled by its founder and chief engineer James Dyson in Paris on Tuesday 1 September, and I’ve been using it for a week prior to launch. I was keen to see if its impressive spec could change the way I brush, and see, my teeth. While I’m still getting to grips with how to get the best from its settings and perfect my brushing technique, so far I’ve been enjoying the results and it may well make it onto our best electric toothbrush list.

At $499.99 / £419.99 / AU$799 for the set including a charging dock, travel case, Dyson Toothpaste and Dyson Mouthrinse, there’s no denying that this mouth-watering set comes at an eye-watering price.

You can already find AI/smart toothbrushes with sensors, smart apps and voice guidance available online from the likes of Oclean, Philips, Oral-B or Feno, of course, but none of these have a built-in endoscopic camera like the Dyson CameraJet, or include such an array of promising tech. I’ve tried water flossers in the past, but none that seem so mindfully designed.

The CameraJet provides a live-view the inside of your mouth, which you can view on the accompanying MyDyson app on your smartphone. This allows you to see where you’re cleaning, where you need to brush and how you can improve brushing and flossing. Having a toothbrush with built-in Wi-Fi camera in the bathroom does make me feel a little uneasy, but Dyson assures me that no images are recorded or stored on the product or in the cloud, and images remain private to the user.

At the time of writing, the companion MyDyson CameraJet app has only just gone live, so i’ve only used the live-view feature for a few guided brushing sessions. But the picture quality is clear, even if all I can see is a sea of gum, teeth and bubbles, and it streams with no lag, which is very impressive. I’ll be interested to see what personalised oral care insights it gathers in the coming days.

The CameraJet’s built-in anti-gravity mouthrinse tank makes its cordless design bulkier than your standard electric toothbrush, but I’ve found it comfortable to handle and control. I also like that it’s cordless unlike some water flossers, and you can use it in multiple directions in your mouth. However, if I don’t close my mouth properly, it splashes my mirror unapologetically while in auto-jet flossing mode.

The dual-bristle brush feels a nice size against my teeth and it glides along the contours with a satisfying pressure and firmness. Its variable sonic oscillation technology keeps the brush in constant motion to make it easier to get hard to reach areas without the brush stalling. It’s easy to refill and charge on its dedicated stand too.

What makes the Dyson CameraJet seemingly effective when blasting mouthrinse at plaque is its broad conical shaped spray that provides wide coverage. It took me a while to get used to the feel of the jet spray as it tickled every tooth. But with a slow and steady pace I was able to improve my brushing and flossing technique every time to get the best from the CameraJet, even if I couldn’t see myself in the bathroom mirror afterwards.

Dyson CameraJet: Specifications

Dyson CameraJet: Price and availability

• $499.99 / £419.99 / AU$799
• Available in Ceramic Ultra Blue or Ceramic Pink colorways
• For use with 75ml tube of Dyson Toothpaste and 400ml bottle of Dyson Mouthrinse

At the time of writing, the mouth-watering Dyson CameraJet costs $499.99 / £419.99 / AU$799. This includes the colour choice of either Ceramic Ultra Blue or Ceramic Pink, and comes in a set including a charging dock, travel case, 75ml tube of Dyson Toothpaste and 400ml bottle of Dyson Mouthrinse.

While oral care may be a far cry from Dyson’s floorcare and air purifying categories, I think the CameraJet aligns mindfully with Dyson’s growing portfolio of tech beauty products. If you already own the game-changing Dyson Supersonic hair dryer and new Dyson Co-anda2x complete with new attachments, buying the CameraJet may just feel like a natural next step, but you will need to take the hit of its high-end price.

Just as Dyson has complemented its beauty tools with hair products such as its Chitosan styling range, Dyson has also formulated its special Dyson toothpaste and mouthwash formula. These are optimised to be non-foaming so the camera can see clearly while you brush. A 400ml bottle of mouthrinse that dispenses the precise 12.5ml should last around 32 brushes – if you’re using the mouthrinse twice daily that gives you around 16 days before having to refill. A set of two brush heads costs $29.99 / £25 / AU$49, while the Dyson toothpaste and mouthrinse are £8.49 / AU$15.99 (around $11.50).

The toothbrush heads will need to be replaced every three months. The brushes are RFID enabled, so you’ll get an alert on the app when it’s time to change them.

• Value score: 3.5/5

Dyson CameraJet: Design

• Dual-bristle brush head to contour teeth
• Powerful sonic motor oscillates 245 times a second to help remove plaque
• WiFi enabled at 2.4 GHz with Bluetooth connectivity, designed to work with companion smart app

With its built-in camera, conical jet, flexible control pad, feature-packed app and luxurious pink or blue styling, the Dyson CameraJet design looks and feels premium.

It comes presented in a Dyson-branded cardboard box with a refill dock, USB-C charger and two dual-bristle brush heads with plastic case. There’s no carry bag in the box, but I think this would make a nice addition if you’re travelling with it.

You also get a Dyson mouthrinse and non-foaming toothpaste, which contains sodium fluoride to help fortify enamel and strengthen teeth.Both the toothpaste and mouthrinse taste agreeable, and are quite subtle in minty-ness.

It takes eight hours to recharge the brush fully on the refill dock that takes a USB-C. Battery should last for eight hours, but this all depends on how long you use it for, and which settings you choose.

To set up you can either pour the mouthrinse into the refill dock or straight into the CameraJet tank. I poured three quarters of my 400ml mouthrinse bottle into the refill doc, so that I could fill up the mouthrinse tank on the CameraJet after each use simply by pressing a button on the dock. To clean the brush after use, I simply rinsed its brush head, ran the tank under water and allowed the brush to dry while on the dock.

The 100k pixel macro lens camera is built into the design just below the brush head. What makes the camera accurate in its jet sprays while flossing – so you’re not just blinding firing mouthrinse into your mouth – is its Gap Optical Targeting, which is Dyson’s AI learning machine algorithm. This scans 28 live images per second to identify, track and predict gaps between the teeth.

With variable sonic oscillation that varies the angle of the brush to improve plaque removal and prevent it from stalling, the brush head feels comfortable to use. While the body of the CameraJet is quite large for a toothbrush, the brush head is a comfortable size, and it contours my mouth smoothly.

The brush comes with a control panel on the front with three intensity settings, and modes for brushing, flossing or brushing and floss at the same time. The anti-gravity mouthrinse tank also delivers the recommended 25ml amount of mouthrinse each time you use it. This has a diaphragm pump and pressure chamber that adapts during use to eliminate air pockets and prevent the device from firing blanks. This means it should provide uninterrupted jets of mouthwash, whichever way you hold its cordless design. I found it a little hit and miss at times, particularly in the front teeth, but there’s a knack to brushing correctly that I haven’t quite mastered yet.

With the WiF-connected camera acting like a dental endoscope, the brushes smart app can show you a live-view of the inside of your mouth. I found it easy to connect to the app over WiFi, and while I’ve only tried it a few times, i’m really impressed with how clear a picture quality it displays and how quickly the picture streams.

As I use the brush more, and follow the guided cleaning sessions in the app, my technique will no doubt improve, resulting in a much more thorough clean. Here you can see which bits you’re missing and get advice on how to improve your clean.

• Design score: 4/5

Dyson CameraJet: Performance

• Variable sonic oscillation to prevent stalling and keep bristles moving
• With 100k pixel macro lens camera and conical jet to target gaps between teeth
• Flexible jet-flossing controls and three brushing intensity modes

The first time I tried to use the CameraJet I got a spray of mouthwash on my forehead when I turned it on. It’s then that I discovered my rule number one – make sure to direct it away from the face when turning it on.

Once inside my mouth, I found it comfortable to use, even if its tooth-tickling spray did take a few attempts to get used to. At 61.3 dBa – measured at home on my decibel meter app on its highest setting – it’s not too noisy either but gently hums away. Its medium-firm, dual-bristle brush head is a nice shape and glided along my gums comfortably.

On board its powerful sonic motor and diaphragm pump is designed to deliver a targeted, pressurized conical jet spray in as fast as one-tenth of a second to target plaque effectively.

Dyson suggests applying light pressure and allowing the toothbrush to do the work. You also need to keep moving the brush as you use it to ensure the camera can find the gaps dispense the jet sprays, and this can be a little tricky to start off with. It doesn’t always fire a jet spray when I think it should, but I’m getting better at handling it. This is where the app is also helping, as I can see exactly which teeth are being cleaned and getting prompts to ‘part my lips wide’ and move sections. I can also follow the guided cleaning sessions, while the camera tracks which teeth i’m cleaning in real time.

The app only went live a day prior to launch, so I haven’t really had a proper chance to use it, but I do find it strangely exciting to see the inside of my mouth in real time while I brush. It’s a sight I only thought I’d see when visiting the dentist, and while it offers a little more insight than I’d like, I can see that it has the potential to be very helpful when cleaning - and when you’ve got toothache or something stuck in between your teeth.

From the three brush intensity settings, I’ve been finding the deepest clean the most effective. As well as the option to either brush or floss for two minutes, you can also brush and floss for three minutes at the same time. The toothpaste is non-foaming, which helps to reduce any slurry in my mouth, but when I’m flossing and trying to look at which teeth I’m brushing, my bathroom mirror is getting a lot of spray. I think when the app goes live and Ii’m able to view a live-stream of the inside of my mouth while flossing, this might make things a little less messy. It will also be able to tell me which teeth I’m missing.

After a week, this more disciplined approach has left my mouth feeling fresher and cleaner. But while I trust the jets are working, I don’t think I’m quite ready to give up my dental tape completely just yet.

When I first set eyes on the Dyson CameraJet, I couldn’t help but wonder if its built-in camera was just a superfluous gimmick or a useful oral health tool. But having trialled it for a week, I’m impressed by its premium feel and just how deeply it seems to be cleaning my teeth. On first look I think the app is rather special too, and has the potential to be really quite useful.

Overall, I think if you’re willing to make the spend, the Camerajet can be a smart and informative oral health tool. And as regularly as I’m currently using it, I know I’ll feel much more confident next time I visit my hygienist.

• Performance score: 4/5

Dyson CameraJet: Scorecard

Dyson Camerajet: Should I buy?

Buy it if…

You want to improve your cleaning coverage

The conical jet on this device is optimized to precision floss while you brush. By simply using it twice a day for three minutes at a time, you’re taking positive steps to try and improve your oral hygiene. There’s also an accompanying app to help guide you.

You love a smart app with health data

This smart toothbrush pairs with the MyDyson app on your smartphone to give you access to even more health data.

You want to try jet flossing

The convenient thing about the Dyson CameraJet is that its conical jet spray delivers the recommended amount of mouthrinse from its built-in anti-gravity tank. It can help keep plaque at bay and leave your mouth feeling fresh.

Don’t buy it if…

The idea of a camera-based product makes you uneasy

Smart devices aren’t for everyone, although Dyson does take privacy seriously. The camera is only active during live viewing or auto-jetting settings and Dyson states that no images are recorded or stored on the product or in the cloud, and images remain private to the user.

You’re squeamish

The built-in camera on the CameraJet doubles as an oral endoscope and is designed to work alongside the MyDyson smart app to provide a live feed of the inside of your mouth while you brush. Of course you don’t have to use this feature, but it’s a key part of the offering and may just help with brushing.

Your budget is tight

You could argue that with this toothbrush you’ll be potentially saving money on dental bills, but you’ll also need to factor in the cost of replacement brushes every three months, Dyson toothpaste and mouthrinse.

Also consider

Suri Core 1.0 electric toothbrush

It may not have a built-in water flosser, but the latest Suri Core 1.0 electric toothbrush is very effective. It comes with gentle haptic pressure sensor to let you know when you’re brushing too hard, recyclable heads and gives you an impressive four-weeks battery life on a full charge.

Read our full Suri Core 1.0 review

Oral-B iO Series 10

Our best premium AI powered electric toothbrush.

Read our full Oral-B iO Series review

How I tested

Back in May 2026, I visited Dyson’s global headquarters to see how the CameraJet was engineered, constructed and tested. Prior to its launch on September 1st, I tested CameraJet myself at home over the course of a week. I assessed its design, performance, battery life, brush modes and noise levels using a decibel meter reading on my smartphone. At the time of reviewing, the app has only just gone live.

Suri Core 1.0: One minute review

I’ve tested numerous electric brushes with far too many settings and features, from 12+ brushing modes to apps that provide real-time guidance. Yet I inevitably end up using them in the same way: pick up the brush, press the button once, brush my teeth, then put it back in the cupboard until the next time. I’ve never used an app outside of a review period, and I rarely bother with any extra settings either. Battery life is also important to me, as I don’t have a compatible plug socket in my bathroom. And I’d also rather not throw out too many plastic brush-heads that will ultimately end up in landfill.

Suri brushes are designed to be no-fuss, no-frills sonic toothbrushes with minimal settings to avoid a simple tool from becoming unnecessarily complicated, alongside recyclable elements. The Suri Core 1.0 sticks closely to this brief, offering a more affordable alternative to its successful, pricier Pro range.

Naturally, Suri has cut some corners with the Core 1.0 to keep the price down, notably replacing the metal body with a "bio-plastic" one made from renewable sources and recycled material, while the motor is slightly weaker, offering 28,000 movements a minute instead of the Pro 2.0’s 30,000. It doesn’t come with a clean-and-charge case as the Pro does, either. Instead, you simply get a brush cap for travel. It lasts six days fewer than the Pro on a full charge, with a battery that lasts 28 days compared to the Pro's 34 days.

These efficiency savings are minor, and do nothing to impact the toothbrush’s overall quality. The simple design makes it eminently easy to use, while the built-in timer uses haptic feedback every 30 seconds to help you keep track of brushing time. It looks great, too, especially when stuck to the wall using the provided magnetic mirror-mount attachment. It doesn't feel quite as pleasing in the hand as the metal model, but the pastel-coloured body has a stylish look that will happily fit the aesthetics of a variety of bathrooms. Whichever colour you choose, the brush head is white.

Speaking of brush heads, in the US and UK, Suri operates prepaid mailing programs that enable you to send used heads back to the company, which it then recycles and makes into new products such as soap dishes. The toothbrush is also covered by a warranty, during which Suri will repair and return it at no cost. In addition, across the brush's construction, Suri has introduced measures to reduce the environmental impact of the plastics it uses, from recycled to recyclable materials to more responsible production and disposal .

I tested this toothbrush for 21 days straight, and in that time didn't have to charge it. The two-minute timer is automatic, with no option to adjust it manually: the brush pulses every 30 seconds to signal that you move to the next quadrant of your mouth then shuts off automatically when the two minutes are up.

There are a couple of niggles. The first is that the brush is almost too simple: alongside its Clean and Polish settings, I’d like to see a gentler mode "sensitive" setting for more delicate teeth and gums. The pressure sensor requires some force to activate it, which could result in over-brushing, and it’s quite loud in operation, registering 69db in my noise measuring app.

But I’m nitpicking. Overall, the Suri Core 1.0 is a simple, high-quality sonic toothbrush for a reasonable price, with some sustainability credentials to boot. It would certainly be my pick over some of the more expensive, feature-stuffed brushes that spring to mind.

Suri Core 1.0: Specifications

Suri Core 1.0: Price and availability

• $75 in the US
• £65 in the UK
• Not yet in the AU

The Suri Core 1.0 is priced at $75 / £65, cheaper than other brushes in the Suri range, which come in at $99 / £85, and offers good value. It’s more expensive than budget electric toothbrushes such as the Ordo Sonic Lite, which is similarly basic in terms of features, but the Core 1.0 feels like a worthwhile step up.

It’s reliable, looks great on your bathroom counter-top, and with Suri's free brush-head recycling scheme, you can feel good about doing your bit for the environment, too.

Suri Core 1.0: Scorecard

Suri Core 1.0: Should I buy?

Buy it if…

You’re after something simple

The Suri Core 1.0 does one job, at two intensities, and does it well.

You want a toothbrush that looks good

The Suri Core 1.0's pleasant design will look great on a bathroom shelf.

You want value

Suri made this toothbrush specifically to appeal to budget buyers.

Don’t buy it if…

You want an oscillating toothbrush

The sonic toothbrush is just a simple vibration model, whereas Oral-B models come with rotating heads.

You’ve got very sensitive teeth

You may prefer a brush with more settings and a lighter pressure sensor.

Also consider

How I tested

I used the Suri Core 1.0 sonic toothbrush for three weeks, brushing morning and night. I measured the decibel levels of the toothbrush using an app, and compared the specs to its contemporaries in the space.

First reviewed: August 2026

Electric toothbrushes are popular buys every year in the Amazon Prime Day deals, so much so that the website is absolutely flooded with the things. Not only do you have vast amounts of models from the old guard of Oral-B, Philips, Colgate, and more, but you have newer upstarts like Suri, Ordo, and Supermouth to browse, as well as Amazon's usual slew of no-name dupes.

• Browse the full Amazon Prime Day sale

All the while, they're all packing different features, be they pressure sensors, multiple modes, AI brushing guidance, or reward points. It's getting harder to choose between them due to all the noise!

That's where I come in. I've reviewed plenty of electric toothbrushes in my time as TechRadar's resident health tech editor. I've curated our best electric toothbrushes buying guide, and I've picked out a trio of products that are a) all discounted during Prime Day, and I believe are going to be good value for money. For comparative purposes, I've grouped them into three categories: under $50, under $100, and under $200. Let's get started!

Under $50: Ordo Sonic Lite

I liked this electric toothbrush when I reviewed it in 2024, calling it 'simple and feature-light, but terrific value'. Therefore, even though it's a tiny discount (the Ordo Sonic Lite was $38.47, but is now $34.99 at Amazon), the brush is such a good value normally that I still feel comfortable recommending it.

The USB-C charging port is convenient, battery life and brushing power impressed, and it comes in a nice variety of colors. The sonic handset (which simply means 'vibrating' in this case) has two modes (soft and hard), a two-minute timer, and a pulse every 30 seconds to remind you to switch 'zones'. That's all most people need out of an electric toothbrush.

Under $100: Suri 2.0 Sustainable toothbrush

The Suri electric toothbrush range is built with quality and sustainability in mind. The recyclable heads are comprised of bamboo, while the aluminum handle can actually be taken apart, allowing the device to be repaired in order to reduce electronic waste.

It's also a very good toothbrush, with a powerful motor, month-long battery life, head cover for travel, an optional case with UV light for killing bacteria, and a pressure sensor to prevent you from pushing too hard on your teeth. Our reviewer awarded it 4.5 stars, claiming it "cleans up on all fronts". It even comes with a sticky-backed magnet, allowing you to easily mount it on your bathroom wall.

Right now, you can get the Suri 2.0 sustainable electric toothbrush (no case) discounted from $105 to $84 at Amazon, a 20% discount.

Under $200: Philips Soniclean Diamondcare 9000

A powerful premium electric toothbrush, the Philips Sonicare Diamondclean 9000 is packed with features most of us would never even think of, with 12 brush settings, a powerful motor delivering 62,000 bristle movements per minute, smart tooth-cleaning, coaching via the Sonicare app, a USB charging travel case, and lots more.

In our review, we said it was a "powerful, good-looking electric toothbrush with a wide array of modes and intensity settings so you can tailor it to suit you". Although we didn't think it was smart enough for the asking price, you can now get the Philips Sonicare Diamondclean 9000 two-pack at 50% off, discounted from $399.99 to just $199.99 for two brushes, charging cases, and stands. At this price, I'd recommend it if it's in your budget.

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I've used budget-friendly Oral-B and Philips electric toothbrushes for a few years now, but thanks to a deal I've just spotted, I'm tempted to make an upgrade. It's for the highly rated Suri 2.0 Sonic Electric Toothbrush, which is now on sale at Amazon for £89.10 (was £104.99).

The generous 15 per cent discount brings the latest version of the sonic toothbrush down to the lowest price we've seen since Black Friday. With no major sales on the horizon, I think this is the best deal that we'll see for a while.

For the money, the upgrade version of Suri's excellent electronic toothbrush features a new pressure sensor, a lengthy 40-day battery life, a handy magnetic mounting option, a slick aluminium body, plant-based brush heads, and convenient USB charging. This is the complete package, now at a more affordable price.

Today's best electric toothbrush deal

In our Suri 2.0 Sonic Toothbrush review, we described the toothbrush as "sustainability and performance at its absolute best." Building on version 1.0, the latest model "combines all the eco-friendly design features of its predecessor while adding in more premium upgrades."

We're big fans of the upgraded pressure sensor that delivers a better, more efficient, and safer clean. Suri has also improved the UV travel case, which is now battery-powered for ultimate portability.

The Suri toothbrush is also known for its sustainability credentials. "It uses recycled materials in construction, the heads are plant-based and can be recycled – for free by Suri in some countries – and it's made to last." That means you're getting a high-performing toothbrush while being friendly to our planet.

If this excellent deal doesn't tickle your fancy, then check out our guide to the best electric toothbrushes. We've included options to cover all types of budgets and feature preferences.

Suri released an upgraded and improved 2.0 version of its popular and eco-friendly sonic toothbrush towards the end of last year. And now, the Suri 2.0 Sonic Electric Toothbrush has dropped to £89.25 (was £105) at Amazon, bringing it down to just £10 more than the lowest-ever price we saw during Black Friday.

While it has been cheaper before, this offer is still one of the best I've seen, and is one I'd recommend, given how much I rate my original 1.0 version. With this latest model, you get the same key features I love, including the 40-day battery life, handy magnetic mounting option, slick aluminium body, plant-based brush heads, and convenient USB charging.

What's new, though, is a useful pressure sensor to prevent you from brushing too hard and the option for even more convenient USB-C wireless charging. That's in addition to the redesigned 2.0 travel case that's included in this bundle offer, which boasts a new look and battery-powered UV cleaning to keep your brush in top shape.

It's an investment over some of the more affordable electric toothbrushes from the likes of Oral-B and Philips, sure, but I've found the design, upgrades, and eco-friendly features to be more than worth the added cost.

Today's best electric toothbrush deal

As our Suri 2.0 Sonic Toothbrush review explains, this upgraded version offers small but welcome upgrades over the original model. The latest release "combines all the eco-friendly design features of its predecessor while adding in more premium upgrades."

Those upgrades include a pressure sensor for a better, more efficient, and safer clean. The included UV travel case also gets an improvement by swapping to a battery-powered one, so you don't have to plug it in to keep your brush clean and in top condition.

All of the performance and portability features are backed up by its sustainability chops, too. Recycled materials are used in construction, and the plant-based heads are recyclable, preventing more plastic toothbrushes from going to landfill. Altogether, it's a high-quality electric toothbrush and represents great value for money after this discount.

It’s incredibly easy to overlook oral hygiene. Brush your teeth with a basic toothbrush and move on, right? In reality, you could be causing serious problems for your teeth and gums in the future. That’s where investing in a good quality electric toothbrush can actually save you money in the long term. Today, you can buy the Suri 1.0 Sonic Electric Toothbrush at Amazon for £52.50 (was £75), which brings it down to its lowest-ever Black Friday price.

There are a lot of electric toothbrushes out there, with the likes of Philips and Oral-B ruling the roost, but Suri's option is a great surprise hit at a keen price. It’s designed in London and is just half the size of a standard electric toothbrush while still able to vibrate over 33,000 times per minute. It also has a 40-day battery life and recharges in just four hours via USB.

Honestly, it’s making me wish I needed a new electric toothbrush, as it sounds far superior to my current model.

Today’s best electric toothbrush deal

In our Suri 1.0 Sonic Electric Toothbrush review, we gave it 4.5 stars. We appreciated its “very long battery life”, “plant-based replacement heads”, and its combination of sustainability and high performance. In recent times, we’ve seen the launch of the newer Suri 2.0 Sonic Toothbrush, but the older model is still more than good enough, especially at this price.

If you want one of the best electric toothbrushes around, and with the satisfaction of knowing it’s eco-friendly, you’ll be delighted.

While you’re working out how to make life easier for you, take a look at the air fryer deals going on too. All this saved time throughout the day soon adds up and gives you a more satisfying life.

There’s good reason why electric toothbrushes have become so popular. A growing body of clinical research suggests they can do a better job of removing plaque and improving gum health than manual brushing.

For example, the SGT Dental College and Research Institute found using an electric toothbrush "demonstrated clinical and statistical improvement in overall plaque scores," findings backed by this 2014 Cochrane study, and this one from the University of Washington, to name but a few.

So, if you’ve decided to go electric, which toothbrush should you buy? We put each model that made this guide through its paces, assessing everything from brushing performance and build quality to battery life, comfort and the usefulness of its different modes and smart features. It's good to know that decent electric toothbrushes can start from as little as $50 / £40 / AU$70 and even at this low price point, offer huge improvements over a manual brush.

Naturally, Oral B and Philips are big players in the space and in our testing, have come top of the heap. However, there are also more niche alternatives, all worth your consideration. We've also tested lesser-known brands like Ordo, Supermouth, Suri, Curaprox and Laifen.

The best electric toothbrush overall

The Philips Sonicare 7100 is an impressive electric toothbrush: it's designed very well, with metal in its handle, offering a satisfying weight and premium build quality, and long-lasting battery. It's missing AI brushing guidance, but do you really need it when your brush is this good?

It makes up for this by offering 12 intensities (four brushing "modes", each at three levels of power) easily controlled using the button. A built-in timer and pressure sensor offers gentle guidance, thrumming every 30 seconds and offering a light in the handle's base. It's essentially the 9900 Prestige without its smart features, but more attractively priced for all that, especially as it's now frequently found on sale. This makes the 7100 the best overall toothbrush you can get in terms of value for money, quality of build and brushing options.

It's a seriously stylish electric toothbrush, too, with a sleek, minimalist design and chic carry case to keep it charged on the go. Provided you don't want a companion app, it's a superb brush.

Read our full Philips Sonicare 7100 review

The best value electric toothbrush

The Suri Core 1.0 is a simple, stylish sonic toothbrush that focuses on the essentials. In our testing, we used it for 21 days without needing to charge it once, and found it easy to use, with a strong motor and useful haptic reminders every 30 seconds. There's no app or long list of settings to wade through, making it a great choice if you just want a straightforward toothbrush that does its job well.

It has two brushing modes, Clean and Polish, plus a responsive design and a 28-day battery. We also like Suri's brush-head recycling scheme, which helps reduce waste. The pressure sensor could be more responsive, and you don't get the advanced settings or accessories found on pricier models, but these feel like reasonable compromises at this price.

The Core 1.0 isn't the absolute cheapest electric toothbrush around, but it's a pretty great step up from the most basic budget models. For $75 / £65, you get a good-looking sonic toothbrush, a long-lasting battery and the essentials without much fuss.

Read our full Suri Core 1.0 review

The best premium electric toothbrush

The Oral-B iO Series 10 takes our award for the best premium electric toothbrush, thanks to its valuable smart tech and real-time feedback that encourages you to improve your brushing technique. This is done with a neat chipset that calculates the position of the brush in your mouth, allowing it to read your technique and nudge you to thoroughly clean each "zone" of your mouth.

We found the brush to be very quiet (much more so than a typical oscillating brush) and felt smooth as you work your way around your mouth. The in-built pressure sensor not only warns you if you're pressing too hard but also if you're not applying enough pressure to get a good clean, helping you achieve an optimum result. The dock itself will connect to WiFi to display the time and date.

Once done, the Series 10's bright color display will rate your brushing, and show the battery life remaining on the brush. It's a quick way to get feedback on your technique, and surprisingly motivating, but for more in-depth guidance you can turn to the Oral-B app, which has heat maps of your mouth to show how thorough your clean was. This is updated in real time.

The downside of the Oral-B iO Series is that it's one of the most expensive electric toothbrushes around, though like the 7100, its price has dropped significantly in the months since its release and you can now pick it up more cheaply. Additional brush heads are also pricey.

Read our full Oral-B iO Series 10 review

The best smart electric toothbrush

The Dyson CameraJet is unlike any electric toothbrush we've tested, combining sonic brushing with precision jet flossing and a built-in camera that acts as a dental endoscope. Our reviewer Emily Peck tested the CameraJet for a week, finding that the 100k pixel macro lens provides a genuinely useful live view of your mouth through the MyDyson app, while helping the conical jet target gaps between your teeth as you brush.

There's a learning curve to getting the most from it, particularly when using the flossing mode, but Emily found that with practice, the CameraJet provided an impressively thorough clean. The variable sonic oscillation keeps the brush moving across the contours of your teeth, while the three intensity settings let you dial in the level of cleaning you want. The app's guided sessions are particularly useful for spotting areas you might otherwise miss.

It's also a beautifully made bit of kit, although the built-in mouthrinse tank makes it considerably bulkier than a conventional electric toothbrush. The biggest sticking point is the price. At $499.99 / £419.99 / AU$799, it's one of the most expensive electric toothbrushes around, and you'll need to factor in replacement brush heads, toothpaste and mouthrinse. But if you want the smartest and most technologically ambitious toothbrush available, the CameraJet is in a league of its own.

Read our full Dyson CameraJet review

The best eco-friendly electric toothbrush

The name makes it clear what the Suri 2.0 Sustainable Electric Toothbrush is all about and its eco-friendly credentials are considerable. Just like the previous iteration, the toothbrush heads and bristles are made from plant-based materials and it lasts a long time between charges, which matches its relatively sustainable claims. The frame is made of aluminum and designed to be fixed if it breaks, rather than discarded, reducing e-waste. The case is now a charger to further extend battery life, with a UV-C light to kill bacteria.

This powerful yet relatively affordable brush oscillates rather than vibrates. We were initially dubious it hadn't boosted the 33,000 movements-per-minute stat of its predecessor, but during testing, we found "it felt more deliberate in its delivery of that power, while remaining as sensitive and gentle as the experience [our reviewer] had with the first brush".

We also love the sticky back magnet to attach to your bathroom mirror or wall, so the metal toothbrush can sit up and out of the way, keeping your sides clear and clean.

Read our full Suri 2.0 Sustainable Sonic Toothbrush review

The best self-cleaning electric toothbrush

The Ultim8 smart brushing system by Supermouth is slick in looks, with some interesting innovations. UV cleaning isn't new, but incorporating it into a cool-looking smart hub that also charges the brush certainly is.

Like the Curaprox, the Ultim8 brush has some unique-looking figure-eight brush heads offering functionality beyond the standard sonic affair. Mimicking the shape of a molar, the SuperBristles design is supposed to offer a better clean, while the pressure sensor helps prevent over-brushing. The actual brush itself is a simple sonic affair, but there's a lot to like here and the units certainly look cool.

The biggest downside is the add-ons and proprietary nature of it all: if you get a Supermouth brush, you need Supermouth heads for the rest of the brush's life, and the Smart Hub and Smart Case both cost extra. However, it's all very high quality and worth the investment.

Read our full Ultim8 by Supermouth review

The best electric toothbrush for gum cleaning

The Curaprox Hydrosonic Pro is the best toothbrush on our list for hitting those hard-to-reach spots, thanks to innovative brush heads: some of them curve inwards, promoting better cleaning behind the teeth, and a unique extra fine, single-tuft brush head for 'targeted cleaning of gums, niches, braces and implants' according to Curaprox.

Those brush heads certainly allow you to really get into the weeds of things, and during our testing we found the single brush head pretty revolutionary when it came to attacking the gumline. The other brushes were great for reaching the back of the molars, where cavities often form.

It's a simple sonic brush, it takes ages to charge and it's not cheap, but the unique brush heads and overall quality make this a good buy if you're after quality. Designed in conjunction with Swiss oral health specialists, the Curaprox Hydrosonic Pro is an excellent choice if you're concerned about gum disease and plaque build-up.

Read our full Curaprox Hydrosonic Pro review

The best electric toothbrush for kids

Getting younger children to brush their teeth for two minutes can be a challenge, and the Ordo Sonic Kids Battery Toothbrush leans into that with licensed designs including Squishmallows and Wicked that make it feel like their toothbrush rather than a scaled-down adult one. In our testing, it was an instant hit with our reviewer's six-year-old, who was pretty disappointed when she had to switch back to her regular toothbrush.

It's not all style over substance, either. The gentle sonic cleaning is well suited to younger children, and unlike many battery-powered kids' toothbrushes, the brush heads are replaceable rather than the whole unit being thrown away every few months. Ordo will also recycle used heads free of charge, making it a more sustainable option.

There are a few omissions that stop it from scoring higher. The plastic handle transmits quite a lot of vibration, it runs on a disposable AA battery instead of being rechargeable, and there's no built-in two-minute timer or pacing alerts to encourage good brushing habits. It's not the most feature-packed kids' toothbrush around, but it gets the fundamentals right and is likely to make the twice-daily brushing routine a little less of a battle.

Read our full Ordo Squishmallows Sonic Kids Battery Toothbrush

How we test

We test each electric toothbrush by using it twice a day for at least one week, brushing for two minutes morning and night, then using a disclosing tablet at the end of weeks one and two. Disclosing tablets help to reveal how much plaque remains on our teeth after our final brushing session by coating your teeth with a harmless dye. If the toothbrush has a smartphone app, then we use that to guide our brushing.

Electric toothbrush FAQs

As TechRadar's Senior Fitness and Wearables Editor, I'm responsible not just for smartwatches and other wearables, but also for health gadgets like electric toothbrushes – and the electric toothbrush I use every day, and rated our best overall, just got a massive Black Friday discount.

The Philips Sonicare 7100 Series electric toothbrush is now just £119.99 at Boots (was £329.99), saving you a massive £210, or 64% of the RRP. That's an enormous deal, and to make matters even better, it's also available at Currys.

• Shop the full Currys Black Friday sale here

Check out the deal in full below, and swing by our Black Friday deals hub for more great deals on gadgets, from coffee machines to computers.

(Not in the UK? See today's best deals in your region below)

Today's best electric toothbrush Black Friday deal

I use the Philips Sonicare 7100 every day (yes, that's my hand in the picture above), because it's powerful enough to give my teeth a thorough attack with up to 62,000 bristle movements per minute (my previous toothbrush only managed 35,000), it doesn't have many features I don't use, it comes with a useful travel case that also extends the battery life, and replacement heads are easy to come by. It's my daily driver, and at £210 off, I'd recommend everyone buy it.

However, £119.99 might still be too steep for people looking at toothbrushes for gifts for their partners. If they're still using a manual, any sonic brush will be an improvement in plaque and gum disease reduction, according to research. Here's my top cheap pick, based on the toothbrushes I've personally tested.

More Black Friday electric toothbrush deals

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While buying the latest tech, it’s easy to forget one piece of technology that you (hopefully) use multiple times a day: your toothbrush. Right now, you can buy this great value Philips Sonicare ProtectiveClean 5300 Electric Toothbrush at Amazon for $79.99 (was $109.96). That’s the lowest price it’s been since Black Friday.

It’s seen a few smaller price cuts since last Black Friday’s all-time low of $59.99, but none as deep as this one. As you’d expect from Philips, this Sonicare is a good quality toothbrush for the price, with all the essential features you need. It’ll make returning to the dentist feel a lot less stressful than usual, especially if you’re upgrading from a manual toothbrush.

Today’s best electric toothbrush deal

Philips is a name you’ll see featured heavily in our look at the best electric toothbrushes. Philips and Oral-B are the ones to look for, and while this particular model isn’t in that roundup, it’s still worth considering while discounted.

We took a deeper look at which Philips Sonicare toothbrush to buy if you want to explore the differences between various models. This ProtectiveClean series offers a pressure sensor, unlike the DiamondClean range, but it has fewer cleaning modes available. In my experience, it’s easy to pick just one mode and stick with it. A pressure sensor proves far more useful in the long term, especially when it comes to protecting your gums.

Besides the core features, the Philips Sonicare ProtectiveClean 5300 Electric Toothbrush also has a long two-week battery life, and there’s a stylish design and a case included. This deal also comes with two bonus brush heads to get you started.

While you’re simplifying your life, how about checking out the air fryer deals currently available? An air fryer is perfect for cooking up a storm.

When I picked up the Suri 1.0 Sonic Electric Toothbrush for £63.75 (was £75) in a previous sale, I wasn’t sure what to expect from the well-rated manufacturer. Over £50 feels like a lot for an electric toothbrush – that’s what I told myself whenever seeing the pricier options from the likes of Oral-B and Philips. But the Suri, with its over 40-day battery life, magnetic mounting, aluminium body and plant-based heads, and convenient charging options, all changed my mind.

In the weeks since I bought it, I’ve found it’s been 100% worth the investment. Not only does it do its job incredibly well, but all of those key features are so useful. I still haven't had to charge it once, while the body and brush heads feel so much nicer to use than the usual icky plastic designs.

So, if you’re looking to upgrade from a manual brush or your current electric one is about to give up, then I definitely recommend grabbing the Suri while it’s discounted. You can even choose from several pretty colours, from a plain white or black to a more exciting pastel pink, blue or green.

Today's best electric toothbrush deal

It’s not just me who’s a fan, by the way. We awarded it 4.5 stars in our Suri Sustainable Sonic Toothbrush review, praising its “eco-friendly design, premium features and genuinely useful performance”.

A newer 2.0 model has also just been released, hence the discount on the first-gen version. You do miss out on a handy pressure sensor and a new travel head cover, but these upgrades are fairly minimal, so the original version is far from completely obsolete. And when it’s around £40 cheaper, too, it’s a much better value for money option, given I’ve found it still provides some excellent results.

Electric toothbrushes have plenty of advantages, but they're pricier than your average drugstore handheld toothbrush. That said, you can snag a great deal and a basic model right now, with this Oral-B iO2 Electric Toothbrush for as low as $54.99 (was $70.99).

If you clicked the link right away, you may have noticed that the sale price is actually $59.99 and not $54.99. You need to click the checkbox beside "Apply $5 coupon" to get the true total. Note: The lowest price only applies to the black toothbrush and not the white one.

Today's best electric toothbrush deal

The Oral-B iO Electric Toothbrush has evolved over the years, growing more expensive with every upgrade. The Oral-B iO 2 is eight generations behind the current one, but it still offers everything you would need in a beginner brush.

It's meant for someone just looking for a cheap electric toothbrush, before they start having preferences on how firm the bristles are, the kinds of settings they have, and other things that newer electric toothbrushes make you think about.

It offers three cleaning modes, including Super Sensitive, Gentle Clean, and Daily Clean. It also has a built-in timer, so that you can easily understand when you've brushed your teeth for the recommended two minutes per session.

Oral-B iO electric toothbrushes come with a charger where you can set down your device between brushes and a carrying case for when you need to take it with you on the go. You need extra brush heads to replace old ones when they eventually get worn out, but that's the case with almost every electric toothbrush out there.

For more, check out our best electric toothbrushes. The Ordo Sonic Lite is the cheapest electric toothbrush on the list. If you want anything else cheaper than $100, you'll probably need to buy older models.

A good electric toothbrush at an affordable price point is hard to come by these days, but during sales events like Amazon Prime Day there's a fantastic opportunity to snag some of the best electric toothbrushes at a discount. Right now, my brush of choice the Oral-B iO3 is now $49.99 (was $99) is on discount with an additional $10 voucher at Amazon, and in the UK it's down to £75 from £160 at Amazon.

In both regions, that's a fantastic deal; it's the lowest-ever price we've seen in the US and comes pretty close in the UK too (the best price we've seen here was £60 at the end of last year, but it's unlikely we'll see a repeat of that price until Christmas-time). This package also comes with a handy travel kit; a case for your brush and brush heads as well as a stand for the heads when you're at home to keep them clean.

As with all Prime Day deals, you'll need a Prime membership if you want to snag a good deal; you can sign up for $14.99 per month, or make use of the 30-day Amazon Prime free trial (or a six-month free trial for 18-24-year-olds), to take advantage of this great low price.

Today's best Amazon Oral-B iO3 deal

Oral-B's iO range features some of its next-generation tooth cleaning tech, and while the Series 3 is far from the most advanced, it's a noticeable improvement for me upon my old toothbrush. When I had to temporarily switch back to my old brush while travelling last week, my teeth felt slightly grimy all week, in contrast to the fresh feeling the iO3 offers.

The handy travel accessories are not only helpful to keep things organized, but also great for hygeine; though you might find the head stand a little grating to repeatedly clean.

If you'd like to explore your options, then check out our guide to the best electric toothbrushes.

Amazon's early Prime Day sale - quick links

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Ultim8 by Supermouth: One minute review

The Ultim8 by Supermouth toothbrush makes a lot of bold claims. For example, it says it’s the “first reinvention of the toothbrush in nearly a century”, with its unique ‘8’ shape and patented bristles designed to conform to the contours of your teeth.

The SmartHub, which is sold separately, is designed to house, charge and clean the brush with UV light, drying the bristles, and preventing bacteria from adhering to it by keeping it in a sealed environment. A travel case is also sold separately.

It all sounds very innovative, and the brush itself is inordinately pretty and well-designed. The battery lasts ages, the unit itself looks a lot better than most electric toothbrushes, with its swooping curves reminiscent of a spacecraft, and the magnetic charger is a really neat touch, although it’s USB-A rather than USB-C.

However, redesigned brush heads, SmartHubs, and Supermouth’s bold claims aside, what we have here is essentially a sonic toothbrush with two modes, a pressure sensor, and a two-minute timer, priced at $99.99 (around £75 / AU$160) It’s perfectly functional, but it’s hardly breaking the mold when it comes to toothbrush design.

Perhaps my expectations are too high; after all, how much more advanced can toothbrushes get? At least this one isn’t trying to foist an AI app on me. It cleans well, and while I could stand to have the motor a bit stronger, the pressure sensor is nicely designed, flashing from blue to green to red depending on how hard you’re pressing, and the brush is comfortable to use day-to-day. Battery life isn’t given, but it still held charge after a full week of testing.

One of the issues I do have with the brush is that all the accessories don’t come as standard. To buy the SmartHub with the brush from Supermouth costs an extra $70 (around £55 / AU$110), and once you buy the toothbrush, you’re then locked into the proprietary 8-shape brush heads, costing $19.99 (around £15 / AU$30) for a pack of two.

The Ultim8 is also missing a few features we’re used to, such as more than two intensities, but as a standalone $100 sonic brush, I’d be more than happy with it. In the grand scheme of overpriced toothbrushes, $170 for a brush with a cool-looking cleaning and housing case also isn’t too bad, although it’s far from budget, and what initially looks like a good mid-range offering ends up feeling rather premium. Get the travel case and spare brush heads too, and you're pushing top-end prices.

However, during my testing, the brush cleaned well, held its charge and was extremely comfortable to use.

Ultim8 by Supermouth: Specifications

Ultim8 by Supermouth: Price and availability

• $99.99 (around £75 / AU$160)
• Extras drive up cost
• Available from third-party sellers for inflated cost

The Ultim8 by Supermouth brush costs $99.99 (around £75 / AU$160) from the Ultim8 website, which is a perfectly reasonable price for a decent sonic brush. However, as previously mentioned above, the brush is part of the overall Supermouth ecosystem, which will loop you into buying the hub and proprietary brush heads for an additional premium.

Supermouth does ship internationally, but unlike many toothbrushes which can be found at third-party retailers for discounted prices, the system is the same price on Amazon US, and inflated to a hefty £345 on Amazon UK, at the time of writing.

• Value score: 3/5

Scorecard

Ultim8 by Supermouth: Should I buy?

Buy it if...

Don't buy it if...

Ultim8 by Supermouth: Also consider

How I tested the Ultim8 by Supermouth

I used the Ultim8 Supermouth brush for a week of testing, stress-testing the pressure sensor and two-minute timer functions, and using the SmartHub for storage and cleaning.

Oclean X Ultra S: Two-minute review

I'd been reading about Oclean’s toothbrushes for a while and was impressed at how popular the brand had become in some markets in a short period of time. We already consider the Oclean X Pro to be one of the best electric toothbrushes, so I was rather excited when, in November 2024, the Oclean X Ultra S finally arrived in Australia, where I am based, after being released in the US in April 2024.

The Oclean X Ultra S is a sonic electric toothbrush that boasts some seriously smart features, including leverage bone-conduction technology to provide verbal feedback in real time to help you brush correctly. I’ve been using it since its Australian release late last year and there’s hardly been a day when I haven’t been scolded for doing something wrong.

What I mean by ‘scolded’ is that the voice alerts sound like a 4- or 5-year-old child telling you off. You’ll hear feedback like “over pressure” suddenly pipe up in your ear or, as has happened to me a few times, “hold the brush at a 45º angle”. I mean, you can’t exactly measure that angle while you’re brushing, can you? While I didn’t get scolded for brushing too quickly, there is a prompt for that too. The most common verbal feedback from the X Ultra S is to “switch area” every 30 seconds.

Despite sounding like a petulant child sometimes, I think the verbal feedback is helpful as I found it improved my brushing habits over time, although understanding what the voice is telling you to do isn’t always clear. It took me a couple of times to realize I was being told to hold the brush a certain way (at a 45º angle), and even the “switch area” prompt can occasionally sound a little incoherent over the brush’s buzzing. I would have preferred the voice prompts to be a touch clearer, but I’m really glad it’s not loud.

If you happen to live in a crowded house (or are traveling), people around you will barely know you’re being told off for not brushing particularly well. A few weeks after I began testing the Oclean X Ultra S, I traveled overseas for a 4-week family holiday and no one heard a thing when standing about two feet away from me. In fact, as a sonic toothbrush, the X Ultra S isn’t loud – the motor, despite delivering up to 84,000 movements per minute, doesn’t buzz above 45dB. To put that into perspective, that’s about how loud a library would get.

Brushing data is available in (gory) detail within the Oclean Care+ smartphone app. The toothbrush tracks 8 zones by dividing the oral cavity into 4 areas and counting the inner and outer sides of your pearly whites separately. It doesn’t, however, track the biting surfaces of your molars and premolars. Not only are you presented with a clover-shaped diagram to indicate your brushing score, number of times you’ve brushed that day and for how long, but a 3D movable denture diagram shows you how well you’ve done each session. You are also provided with information on how much excessive pressure you might have used or if there was any lateral movement.

In fact, some of this information will be displayed on the bright color touchscreen on the brush itself, including the clover. This display comes on automatically as soon as you pick up the brush from its charging base or travel case, displaying a default mode based on the time of day – Sunrise Soothing in the morning or Sunset Clearout at night. A total of 6 modes are saved on the brush, including the so-called Exclusive Mode that you can select on the app from a choice of 14 (yes, there are a lot of brushing modes here!). You can even set up your own custom brushing mode if you want via the app and have it saved on the brush. Swiping downward on the side of the touchscreen will let you cycle through the 6 saved options.

The Oclean X Ultra S connects to the app via both Wi-Fi and Bluetooth, with a remarkably easy setup. While traveling, the brush can save up to 7 days of cleaning data, then transfer this information to the app when it’s back within the original Wi-Fi network. I was away for a total of 3.5 weeks on an overseas trip during my testing period and, sadly, wasn’t able to transfer the early brushing data to the app, but the last week of travel is visible on the app. Incidentally, this information can also be sent to the Apple Health app if you happen to be an iPhone user.

While it comes with a small, round charging base that also doubles as its stand, there’s even a magnetic wall mount with a double-sided adhesive pad on it. Oclean says there’s wireless charging capabilities here but that didn’t work for me and, to be absolutely honest, I didn’t miss the feature at all – it seems rather superfluous to me when it has an impressive battery life of up to 40 days.

Admittedly, this remarkably long battery life will only be possible if you are brushing twice a day for just the recommended 2-minute session each, although I think the Oclean X Ultra S is capable of going longer. At the end of my 26-day overseas trip, the X Ultra S dropped down to 40% battery from a full charge, and that’s using the Unlimited Clean mode that let me brush for over two minutes each time (my average was 4 minutes). There are other brushes that offer similar battery life too, but I am yet to see a travel case that can charge the brush while you’re away.

While it does seem to be relatively fragile compared to some of the travel cases that ship with say, Philips Sonicare and Oral-B electric toothbrushes, the Oclean X Ultra S has a case that looks premium and well made. Importantly, it has a USB-C port that can actually top up the toothbrush – something you’d be hard pressed to find with other popular brands. The case also stores two brush heads.

The X Ultra S comes with three replaceable brush heads in the box, each one catering to a different type of clean, like gum sensitivity or whitening. They look like any other sonic brush head, and the design of the brush itself isn’t anything remarkable. However, the color touchscreen is bright and looks rather smart when it's lit up. It’s capable of displaying festive greetings and showing you the weather. Even the light around the bottom of the brush, which goes from white to red when you’ve exerted too much pressure, adds to the brush’s aesthetic.

All in all, the Oclean X Ultra S is one of the best electric toothbrushes I’ve used – available in Sage Green and Black colorways, it cleans really well in various modes and is arguably the smartest electric toothbrush yet. Perhaps a little too smart, because my only (tiny) issue with the brush is how the verbal feedback sounds – like a child scolding you. Other than that, this is a toothbrush you could definitely… well, sink your teeth into, but maybe consider buying it when it's discounted.

Oclean X Ultra S review: price & availability

• Announced at CES (January) 2024; released April 2024 in the US
• Available to buy now in the US and Australia; unavailable in the UK
• List price of $129.99 / AU$449.95

As mentioned earlier in this review, the Oclean X Ultra S made its debut in January 2024 at the CES tech trade show and quickly made headlines as the only talking electric toothbrush. It was subsequently released in the US in April 2024, then made its way to Australia in November 2024. While it officially hasn’t been released in the UK, it may be possible to find it on Amazon but being shipped and sold by third-party resellers.

The Oclean X Ultra S will set you back $129.99 in the US and a whopping AU$449.95 in Australia, which is a much higher pricepoint as compared to other markets, even taking taxes into consideration. However, the X Ultra S can be had for half its Aussie price during major sales (which it was during Black Friday 2024, just days after its release Down Under).

If you’re in the UK, I’ve seen it listed online from anywhere between £93 and £219.99 at third-party retailers. UK customers who would love to try an Oclean brush can opt for the X Pro Elite instead, which has a list price starting from £69.90.

Given its various smart features and its build quality, I think the Oclean X Ultra S is absolutely worth considering if you’d like to stop using a manual brush or are keen to upgrade to a new electric one. Just keep in mind that it might take you a while to get used to the verbal prompts – if you can be patient, you’ll definitely see an improvement in your brushing habits.

Oclean X Ultra S review: specs

Oclean X Ultra S: score card

Should I buy the Oclean X Ultra S?

Buy it if...

Don't buy it if...

Also consider

If you aren’t sold on the Oclean X Ultra S or are looking for something different, below are a couple of options to consider – one is an oscillating toothbrush while the other is a sonic alternative.

How I tested the Oclean X Ultra S

• Used for two months daily, twice a day
• Testing period included a 26-day overseas trip without the charging base
• Tried different brushing modes and brush heads

I swapped out my Oral-B oscillating toothbrush for the Oclean X Ultra S in November 2024, soon after its release to the Australian market (I am Sydney-based). I’ve used it twice a day since (and will continue to do so for the foreseeable future), trying out different brushing modes already available in the app and trying to set up my own custom mode. It took me a few sessions to realize that the maximum voice feedback comes via the Exclusive Modes and, for me, that was what helped improve my brushing habits over time.

A planned overseas holiday about three weeks after I began testing the Oclean X Ultra S was an excellent chance to test its claimed battery life. I didn’t carry its charging stand and, although I knew I could use the travel case with any USB-C cable to top up the brush, I didn’t have the need to.

I’ve been using different electric toothbrushes over the years – both sonic and oscillating – and have used this knowledge to rate the Oclean X Ultra S.

Read more about how we test

[First reviewed January 2025]

As much as we all like to think we’re above the Instagram algorithm, sometimes – just sometimes – it serves up an ad for a product that’s just too good to resist.

Zima Dental must have spent a small fortune on Instagram-based advertising this past year, because my feed has been absolutely dominated by two very different healthcare ads: one for an overpriced hair pomade (I see through your lies, influencers) and another for the Zima Dental Pod – supposedly the world's first ultrasonic oral appliance cleaner.

Billed as a “revolutionary product that cleans aligners, retainers, Invisalign, and other oral appliances,” the Dental Pod is essentially a mains-powered water bowl that aims to de-gross your nightly smile-corrector using high-frequency ultrasonic waves. Just drop your appliance into the pod, and a flurry of bubbles will get to work on any bacteria and plaque hidden away in its various hard-to-reach places. At least, that’s the marketing promise.

I’m a longtime retainer wearer and have cracked at least two of my previous appliances by manually scrubbing them with a toothbrush (what can I say, I’m thorough!), so naturally, I was intrigued by the prospect of a risk-free and potentially more potent method of cleaning my current set. But is the Zima Pod actually any good?

In a bid to answer that question and simultaneously add some commercial variety to my Instagram account, I reached out to Zima for a sample unit, and the company kindly obliged my request by shipping the Arctic White model to TechRadar Towers (the Pod is also available in Sky Blue, Rose Pink, and Jet Black). I took it home and immediately set it up on my bathroom countertop, next to my rubber duck and Braun Series 9 Pro shaver (kidding… about the shaver).

As for what you get in the box, the Zima Dental Pod comes with a small pack of cleaning tablets – the kind you already use to clean your retainers – as well as an AC adapter and a simple instruction manual. At 310g, the Pod is a nice size and weight, and its cutesy design makes it suitable for a bedside table or kitchen countertop if you have no room in your bathroom.

The stainless steel lining of the Pod features a helpful level measure to tell you how much water to put into it, and once you’ve topped it up, you simply drop a cleaning tablet into the water and leave it to fizz away for two minutes.

Next, drop your retainers into the pod and pop the lid on. Make sure it’s plugged in, then hit the illuminated power button to start the cleaning process. The pod will make a humming noise – kind of like an electric razor – for exactly five minutes, then automatically stop, so you don’t need to worry about overcooking your appliance.

The results? In my experience, the Dental Pod returned a cleaner-looking set of retainers more often than not. Not to toot my own horn, but I’ve always kept my appliances pretty clean, and even I was impressed with the Pod’s ability to uproot deep-rooted grime.

There will, of course, always be some permanent discoloration that no amount of bubbles will get rid of, but as a risk-free alternative to scouring your appliance with a toothbrush, the Zima Dental Pod is a pretty smart bit of kit.

You only get six cleaning tablets in the box, but if you’ve been a longtime retainer wearer like me, you’ve probably got reserves of orthodontist-issue cleaning tablets that will work just as well as Zima’s branded product. To be honest, the Pod works well without tablets, too – I’ve been cleaning my appliance every day, but I only use one or two tablets per week.

The only real downside to the Zima Dental Pod is its price. It costs $99.99 in the US and £79.99 in the UK, and Zima’s Christmas sale has only knocked 10% off that price in both regions. But hey, you can’t put a price on a great smile.

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All the best Black Friday 2024 deals are starting to pile up, and we're not complaining - especially now that one of our favorite electric toothbrushes has just received a huge price cut ahead of the big day.

Out of all the best electric toothbrushes we've tried, we named the Philips Sonicare 9900 Prestige electric toothbrush as the best premium model for maintaining quality oral health, a model which you can now snag for £199.99 down from £549.99 at Boots. While it's normal to see discounts on most premium electric toothbrushes, not to this magnitude: it's a fantastic Black Friday deal on one of the best premium models which is unlikely to receive a further price cut.

Today's best Philips Sonicare 9900 electric toothbrush Black Friday deal

As we understand that £199.99 is still a big investment for an electric toothbrush, we've come across a more affordable Black Friday deal on the Suri Sonic Toothbrush which we've included below. Sustainable and simplistic, it's another model that was very well-received with us at TechRadar.

When we reviewed the Philips Sonicare 9900 Prestige toothbrush, we deemed it our best premium option because of its impressive smart functions, one of which tracks and monitors your brushing to improve your technique. For example, brushing too hard will cause the handle to pause and resume with a reduced intensity.

As well as this, the Sonicare app can sense the position of the toothbrush in your mouth and can provide visual guidance on your mobile device to show you the spots you're missing. All of the toothbrush's smart tracking and customization is done through the mobile app, which means that the toothbrush itself lacks controls, but once you cross that bridge, it won't seem as much of an issue.

Smart functions aside, if you're a frequent traveler, this brush is ideal thanks to its rechargeable case and sleek leather travel case. With all of its nifty travel components and battery-extending case, it can survive weeks on the road without being plugged into a mains.

More of today's Black Friday sales in the UK

• Amazon: up to 68% off toothbrushes and TVs
• AO: savings on games consoles and appliances
• Argos: up to 50% off toys, Lego, TVs and gifts
• Boots: up to 50% off Dyson, Oral-B and Philips
• Currys: early deals on TVs, appliances, laptops
• Dell: laptops, desktops, monitors from £299
• Dyson: up to £150 off
• Ebay: up to 50% off refurbished tech
• EE: up to £600 off Samsung and Apple
• John Lewis: up to £300 off appliances and TVs
• LG: £1,000 or more off TVs and appliances
• Samsung: up to £600 off TVs, phones and tablets
• Very: up to 30% off phones, appliances & clothing

Most of us brush our teeth without quite thinking about it – the result is likely that we're not doing a good job of maintaining good oral hygiene, particularly if you're still using a regular, manual brush.

Fortunately, the best electric toothbrushes can make looking after your teeth an absolute breeze, as not only have they been found to remove more plaque and offer better care to your gums, but they require very little effort – all you need to do is hold the brush head to your teeth.

If you've yet to invest in an electric toothbrush – or your current model is on the fritz – then Black Friday is the perfect time to grab a new one, with big savings on popular models from the likes Oral-B, Oclean and Philips. These brands employ different technologies to keep your pearly whites white, with Oral-B using an oscillating motor, while Oclean and Philips opting for sonic brushes. Both are great options but people with sensitive teeth might want to consider using sonic brushes.

You can find some of the best electric toothbrush Black Friday deals listed below, and we've also included a selection of water flossers to help you get the most complete mouth clean.

Sonic toothbrushses

Oscillating toothbrushes

Water flossers

• Find more discounts in our live coverage of the best Black Friday deals in Australia as well as the best Amazon Black Friday deals

When it comes to choosing one of the best electric toothbrushes you can buy in Australia, we're restricted to either the Philips Sonicare range or the Oral-B ones. Other well-known brands like Suri or Oclean haven't been available Down Under... until now.

Oclean has finally launched its full range in Australia, exclusive to the Shaver Shop, and that means you now have more choice in electric toothbrushes than before.

To be specific, Oclean is in direct competition with Philips as they're both sonic toothbrushes – unlike Oral-B's oscillating ones. Sonic electric toothbrushes are typically gentler which, in turn, makes them a little quieter too in comparison to Oral-B's brushes.

I'd heard about Oclean before, with plenty of media colleagues offering positive feedback, and I will admit to a touch of FOMO – TechRadar staff in the US and UK already rank the brand's X Pro brush as the best electric toothbrush for quiet brushing, while my erstwhile colleagues at T3 have reviewed the Flow Sonic and have been suitably impressed.

Making a splash in Australia is the latest Oclean that was one of the most highly anticipated products at CES 2024 in January – the X Ultra S. It was launched in the US in April this year and the only talking toothbrush currently to be had.

While Philips and Oral-B offer brushing feedback via their associated apps, the Oclean X Ultra S does so in real time via an AI-powered voice that uses bone-conduction technology. Whether it's too much pressure or if you're focusing on a particular area for longer, the X Ultra S claims to tell you through your bones. So, in theory, that means you'll be the only one to hear the feedback.

There really is nothing quite like it on the market.

Helping keep your pearly whites healthy is a Maglev motor that delivers up to 42,000 movements per minute without making too much of a (loud) buzz. And if you travel often, your brushing information gets stored in the companion app for you to download and view later. You get both Wi-Fi and Bluetooth connectivity on board, and it promises a remarkable 40-day battery life too. The little display on the brush wand is interactive, and you get five cleaning modes that can sync with the Apple Health app.

Tech like this doesn't come cheap, of course, and the Oclean X Ultra S will set you back AU$449.95 at the Shaver Shop – available in green or black and shipping with three replacement brush heads. While other Oclean brushes are already discounted at the Shaver Shop, I'm hoping the X Ultra S will also see a similar treatment during the upcoming Black Friday sales to make me smile (pun very much intended).

You might also like...

• Read our Laifen Wave review, which is available in Australia via Amazon
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• Sleep expert recommends not brushing your teeth before bed – here's why

Our pearly whites are high maintenance – they need daily cleaning and manual brushing doesn't quite cut it. Extensive research shows that using an electric toothbrush will help you remove more plaque from your teeth while helping you keep on top of gum health too.

The best electric toothbrushes cost a pretty penny, though, so if you can pick them up when there's massive price drops, you should definitely make the upgrade. Amazon's Prime Day sale is one those times, and this October sale is seeing whopping discounts on brushes from the two top brands – Philips and Oral-B.

The former specialises in sonic brushes – hence the name Sonicare for Philips' offerings. That means they're quieter and gentler compared to oscillating electric brushes, which is what Oral-B makes. Both are great options but people with sensitive teeth might want to consider using sonic brushes.

If you're not already using an electric toothbrush, there's never been a better time to switch, with up to 53% off on Philips Sonicare and up to 66% off Oral-B electric toothbrushes. If you're already using an electric toothbrush but want to upgrade, below are the best deals to make switching up much more affordable. Failing that, they also make great holiday gifts!

Sonic toothbrushes

Oscillating toothbrushes

• Shop more discounts in our dedicated Amazon Prime Day deals coverage or check out all the Prime Big Deal Days discounts at Amazon.

Keeping your pearly whites both pearly and white is far easier than it used to be – but it remains a messy and time-consuming affair. Between the build-up of toothpaste and the need to deep clean your dental tools to ensure they remain hygienic, dental care can be a time-consuming affair. 

While I don’t use dentures, retainers or the like, I do use an electric toothbrush, and maintaining my toothbrush head alone is a real pain. As such, I was excited to hear about the Sonic Spa Pro with Steribrite, an ultrasonic and UV-C dental appliance cleaner. And, having tried it for a few weeks, I can definitely say it didn’t disappoint.  

Using UV-C light in tandem with 43,000Hz ultrasonic cleaning, the Sonic Spa Pro can destroy 99.9% of bacteria, viruses and pathogens in just three minutes, according to the manufacturer, Sonic Dental; but there’s also a five-minute cycle for deep cleaning.

It’s priced at $99.95 / £89.95 / AU$179, which covers the device itself and six cleaning tablets, but you can opt for a bundle with 36 cleaning tablets for $119.95 / £99.95 / AU$199; and there’s also an Onyx Black color option. That does make it a pretty pricey purchase, with similar devices listed on Amazon for roughly $50 / £ 45 / AU$90. However, the Sonic Spa Pro is made using premium materials and genuinely feels solid enough to last a long time – although note that a few customers across Reddit and Trustpilot seemed to have issues with units when the device first launched, as well as customer service delays for both delivery and replacement.

Neat and compact at 4.8 x 4.8 x 3.94 inches / 122mm × 122mm × 100mm (L x D x H), the simple pod-shaped Sonic Spa Pro device teeters on clinical with its basic design and matte coating; but it feels premium. 

On top of the hinged lid you’ll find an “S” logo, serving as the primary touch control for the Sonic Spa Pro, with the lid opening to reveal the 3.1 x 1.77in / 80mm x 45mm basin. You fill this with cold water (up to 165ml) before submerging your dental appliance of choice. The basin is perfectly sized for dentures, but fits a variety of dental tools – plus, it’s also suitable to clean items such as nail clippers, tweezers, and even jewellery.

I’ve been using the Sonic Spa Pro for a couple of weeks now, and I must say I’ve been impressed. Having watched countless TikToks of dubious-looking “purifying” cleaners, I was excited to try something that came with clinical backing and sported a more premium feel – and the Sonic Spa Pro delivered.

Simply fill the tank to the Max water line, with your dental appliance inside, close the lid and hold down the touch-sensitive button to start the cleaning cycle; press again to begin the five-minute cycle. When it’s done, open the lid, drain and remove the contents and rinse off the item you’ve just cleaned – voilà!

The first time I cleaned my toothbrush head in the basin, I was surprised by just how much muck came off my fairly new toothbrush head, turning the water into a milky, chalky soup in just one three-minute cycle. To see how effective it had been, I repeated the cleaning cycle again straight away, and the water in the basin at the end of that cycle was almost clear – that’s using simply the power of water, UV-C light and ultrasonic cleaning. When you’re tackling retainers or other dental items that require more maintenance, you can pop in one of the included cleaning tabs.

I didn’t often find the need to stretch to the 5-minute cycle, although I did attempt it for cleaning some older jewellery, which Sonic Dental claims the Sonic Spa Pro can also handle. I didn't notice much of a difference, barring a few flecks of black grub that were disturbed from the medallion, so I wouldn't reach to buy the Sonic Spa Pro exclusively for its jewellery cleaning chops.

The Sonic Spa Pro isn’t perfect; the power supply situation, in particular, leaves room for improvement. In the UK at least, it comes with a UK 13-amp socket, which most bathroom’s don’t include for safety reasons. You can, of course, opt for a two-pin shaver adapter to three-pin UK 13-amp arrangement, but do so at your own risk.

However, this plug issue isn’t just problematic when it comes to placing and using your Sonic Spa Pro; it’s annoying because the basin in the device isn’t removable, meaning every time you need to refill or empty the water, you have to take the entire unit to the sink. The scratchy, high-pitched sound it emits is also a bit irritating – although it isn’t too loud, meaning you can survive the few minutes it needs to run its cleaning cycle.

There’s bad news, too, for those who are unsure about the Sonic Spa Pro’s UV-C technology – you can’t opt to use the device exclusively as a supersonic bath.

Nevertheless, even taking all of the negatives into account, overall I was impressed with the Sonic Spa Pro – and my teeth have never felt cleaner. Not only this, but it’s also helping to make my toothbrush heads last longer, removing as much of the residual toothpaste and calcification as possible before it can build up to damage the toothbrush.

Should I buy the Sonic Spa Pro?

Buy it if...

Don't buy it if...

Editor's note (30/08/2024): In the latter half of the article, we discuss the currently available Laifen Wave products. Laifen has since provided further information on the current stock of Laifen Wave retail units and new brush heads now in circulation, and these comments have been incorporated in the latter half of this article. The rest of the article is as originally published. 

Laifen has announced it will be showcasing a new, titanium version of the Laifen Wave at IFA 2024, a feat the brand claims will make for the “world’s first” electric toothbrush made of the high-end, aerospace-grade material.

While rocket ships and automobile components might be the first thing that springs to mind when you think of titanium, it’s a material also known for its use in the medical field thanks to its non-toxicity and antibacterial properties – qualities Laifen cites as key behind this new version of the Laifen Wave. 

Additionally, the brand highlights the material’s durability and visual appeal as key to driving this new version of the brand’s first toothbrush, which launched earlier this year at CES 2024.

The brand is best known for developing one of the best Dyson Supersonic rivals, the Laifen Swift, which launched following a successful Kickstarter campaign back in 2022. Since then, it has released a more affordable version (the Laifen Swift SE) and has announced it will also launch two further hairdryer products at the upcoming consumer tech show in Berlin. 

Making waves

While my personal experience meant I couldn’t quite call the Laifen Wave one of the best electric toothbrushes I’ve tried, judging by some of the customer reviews I’ve read online it’s a real love-it-or-hate-it device, with some hailing its deep dental clean as superior to the likes of Philips and Oral-B, especially at its low price point.

It combines oscillating and sonic technology to deliver one of the deepest cleans I’ve experienced from a domestic toothbrush, offering 60-degree oscillation with 66,000 vibrations per minute, but as of writing the jury is still out with dental professionals as to whether that’s a good thing on a daily basis.

However, it’s worth highlighting that YouTuber Anoraker was contacted by Laifen following his middling review of the unit he was given earlier this year, claiming this batch of devices sent out to media and influencers in January 2024 (which included my own review unit) were defective pre-production samples and not retail units. Laifen has clarified that issues such as the difficulty in inserting and removing brush heads were fixed in all retail models.

The brand also indicated to Anoraker that a new prototype will be phased into the existing retail stock, which he claims fixed some of the major issues by reducing the power of the preset modes on the device and upgrading the brush heads, and also confirmed new toothbrush heads with cushioned backing to prevent some of the jaw-shattering pain caused when you so much as knock your teeth with the head during use. 

At the time of writing these heads still aren’t available in the Laifen store, but can be found at Amazon, butas Anoraker highlights, there’s no way of telling whether you’ve received the original retail model of the Laifen Wave itself or the revised prototype. Laifen has also communicated that the Laifen Wave Titanium electric toothbrush launching at IFA features an even more advanced version of the cushioned brush head. 

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If you’ve tried to buy an electric toothbrush at any point in the last few years, you’ll know there are lots (and we mean lots) of different varieties. From charging stations and in-built timers to artificial intelligence, connected apps, and wall mounts, the amount of gimmicks attached to the best electric toothbrushes is many and varied. 

However, before you make your selection, the main choice you need to know about is the kind of brushing action you want: rotating or sonic. What do these key terms mean, what’s the difference between them, and which is better for fighting off tooth decay and gum disease? We’ll break it all down below. 

What do “sonic” and “rotating” actually mean?

A sonic toothbrush uses vibrations to move the bristles in two directions, side-to-side or up-and-down, to remove plaque and clean more efficiently than a manual toothbrush. A sonic toothbrush vibrates at a high frequency, but still only moves in one dimension. 

A rotating toothbrush, on the other hand, might still vibrate, but the bristles move back and forth in a circular motion. You’ve probably seen those characteristic circular heads on many electric toothbrushes. These brushes can still vibrate in addition to the circular motion of the brush head, depending on the model. 

It's really that simple. Sonic equals side-to-side, rotating or oscillating equals circular movements. 

Sonic vs rotating vs manual toothbrush: Which is better? 

Both sonic and rotating toothbrushes offer benefits over a manual toothbrush, including improved plaque removal, according to a meta-analysis of studies published before 2021. Plaque is a sticky film over your teeth which is a hub for bacteria, which eventually cause all kinds of problems including gum disease. Therefore, an improvement in plaque removal means better dental hygiene overall. 

A more powerful handset will mean stronger vibrations and a higher rate of brush strokes. The average person brushes their teeth with a manual brush at a pace of around 300 brush strokes per minute, according to Oral-B. Powered brushes can operate at a rate of around 40,000 brush strokes per minute, although these are a lot smaller, less forceful strokes. 

But what about rotating vs sonic? According to a research paper published in the International Journal of Dental Hygiene which analyzed 38 comparison studies, there was an overall “small but significant difference” in favor of the oscillating or rotating brush versus the high-frequency sonic variety. There are some gaps here (for example, the analysis study doesn’t say which handsets were used) but according to this particular analysis of the available research, you want to opt for oscillating over side-to-side movement. 

However, an upgrade from a manual toothbrush to a sonic toothbrush is still an upgrade; the top oscillating toothbrushes tend to be more expensive than sonic toothbrushes, as the more complicated motion requires different motors. If you’re still rocking the manual brush, a sonic brush will still be a significant upgrade for you, but if you’ve been using a cheap sonic brush for a while, consider a rotating one to take your oral hygiene to the next level. 

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• The best electric toothbrush 2024: Our choices for whiter, cleaner teeth
• After checking out the science, I'm buying a Waterpik flosser on Amazon today

We learn to brush our teeth when we’re young, but often it takes well into adulthood before we really learn how that natural part of our daily routine can affect our oral health. Dental hygiene is regularly taken for granted. We buy a toothbrush and some toothpaste, and we might not pay much mind to whether the tools we’re using benefit us. The new Laifen Wave toothbrush just may change how you think about oral care, however.

A good toothbrush that can clear away plaque and food buildup on your teeth. The Laifen Wave electric toothbrush differs from other electronic toothbrushes, which only oscillate, leaving behind debris that can cause plaque and damage teeth. Instead, the Laifen Wave both oscillates and vibrates to provide a deeper clean that ultimately protects your teeth and gums.

Order now on Amazon or laifentech.com and save 10% through March 31!

A deeper clean

Your dentist may have recommended the Bass Technique for tooth brushing, which allows you to focus on each tooth to target debris that has built up along the gum line, decreasing the risk of tooth decay and gum disease. 

With the Laifen Wave toothbrush, the head of the toothbrush is already designed to brush your teeth using the doctor-recommended Bass technique. With powerful oscillating and vibration motions and the freedom to make wider vertical movements and a vibration frequency of up to 66,000 times/minute, more than double what other electric toothbrushes are offering. 

Your teeth and gums get a fuller, deeper clean effortlessly as the 60-degree oscillating head is already tilted at the appropriate angle to target cleaning the gum line. The perfect fusion of the tilted oscillating head and a high-response servo system inside the Laifen Wave gives you a clean that is 3x more efficient when compared to traditional electric toothbrushes.

Aesthetic design

Aesthetics matter, and while we want our electronics to do a good job, we also care that they look nice when on display in our homes. The Wave from Laifen features a sleek, modern and minimalist design that is carefully executed in a way that is not just aesthetically pleasing, but also comfortable and efficient to use. 

The body of the Wave is available in three finishes: stainless steel, aluminum alloy, and ABS, and is engineered to be seamless so no gaps, dirt, toothpaste grime, or other debris can build up on the brush. The design allows for a pressure-sensitive button that allows you to intuitively control the toothbrush with nothing more than a light press. Meanwhile, the replaceable head is powerful enough to give you the ultimate clean while being gentle with 0.02 mm ultra-soft bristles. 

A magnetic, water-resistant charging cable connects with just a snap at the base of the handle and is efficient enough to charge up to 30 days of use in just 2.5 hours. Keeping in line with the clean, modern aesthetic of the Wave, 0.2 mm holes create a 3-dot pattern that emits a gentle light to serve as the power indicator.

Customizable high-tech brushing

The Laifen Wave electronic toothbrush can be connected to the Laifen App, allowing you full customization and control over your brushing experience. The app gives you the freedom to adjust the Wave toothbrush across 3 settings, each with 10 adjustable intensity levels. If you prefer to control your toothbrush without an app, however, you can also adjust the Laifen Wave by pressing on the body of the toothbrush twice to switch modes.

Good oral hygiene is just as important on the go as it is at home, so Laifen has made the Wave electric toothbrush safe to travel with. You can rest assured your toothbrush will arrive at your destination with a full battery thanks to the Wave’s Flight Mode. You can also use Flight Mode to prevent accidental activations in your luggage, but don’t worry! If you forget to activate Flight Mode, the Wave has an additional built-in mode that detects motion and automatically turns off, ensuring you don’t have to explain that embarrassing vibrating luggage. 

If you’re ready to take the next step toward a high-tech dental hygiene routine, order a Laifen Wave and save 10% through March 31! Visit laifentech.com or Amazon to purchase your Wave electric toothbrush and experience a new type of clean for yourself.

Order now on Amazon or laifentech.com and save 10% through March 31!

Every year, the Amazon Prime Day deals are always fertile ground for big discounts on the best electric toothbrushes, and 2024 is no different. Loads of Prime Day electric toothbrush deals are live right now in both the US and UK – the best of which we've detailed below. 

From Eco-friendly B-Corp certified startup brands like Suri, to big names like Philips and Oral-B, we've got you covered with our pick of the deals below. Snag a discount on one of the best electric toothbrushes on our list, or even a few water flossers from the likes of Waterpik. These are trending devices which use concentrated jets of water to blast gunk from between your teeth, eliminating the need for disposable floss. 

Check out the deals in full below, in both the US and UK. 

Today's best electric toothbrush deals (US)

Today's best electric toothbrush deals (UK)

Amazon Prime Day electric toothbrush deals: FAQs

Do I need to get Amazon Prime to get the best electric toothbrush deals?

Yes, to put it bluntly. Amazon loves to run sales events exclusive to Prime members in order to entice people to sign up to its premium service, so some discounts will be hidden from, or inaccessible to, non-Prime members.

Fortunately, it's great value if you're a regular Amazon user, but you can cancel after the event is over if you don't want to pay that $14.99 / £8.99 / AU$9.99 subscription service price. More on that in a minute.

Which electric toothbrush should I buy on Amazon Prime Day?

That's a tough one, and it will all depend on your budget and needs. If you're prepared to spend hundreds of pounds or dollars, you're likely to get a much bigger discount (for example, in the US, you might get a $400 toothbrush marked down to $250) than you would on a cheaper toothbrush, so the more you spend, the more you'll save. An Oral-B iO Series brush, is probably your best best.

However, when it comes to cheaper toothbrushes, you might be able to get brushes like the Colgate Hum or Ordo Sonic+ for half price or more. Don't forget about replacement heads either, as bundle deals will crop up: shop right, and you could get a year's worth of brushing on the cheap. 

How to get access to the Amazon Prime Day electric toothbrush deals for free

When you sign up to Amazon Prime, you get your first 30 days with the service free. When you're finished shopping the deals, you can simply cancel your Prime subscription before the 30-day mark and you'll never have to pay a thing for the service. 

However, it is a good opportunity to see what you get with Amazon Prime, including Prime Video (one of our best streaming services), Priem Music, Gaming and of course free delivery from Amazon itself. More about this below:

Mode Electric Toothbrush: One minute review

Mode is a relatively new brand that sells only one product: the electric toothbrush—and its replacement brush heads. That means a ton of thought and detail went into creating this device, and it shows. 

The Mode Electric Toothbrush is one of the most aesthetically pleasing toothbrushes you can find, certainly prettier than some of the other best electric toothbrushes. No white plastic here: its minimalistic all-black coloring and wire-free charging.  You’ll happily set this toothbrush up in a wall outlet. Yes, you read that right. The charging dock plugs directly into your wall outlet, and the toothbrush magnetically attaches to it for easy charging. Therefore, your clunky wired chargers will no longer clutter the counter space. The charging dock also doubles as a night light. 

Brushing with the Mode leaves your mouth feeling fresh and clean, thanks to some insanely powerful sonic vibrations. You’ll never want to go back to manual toothbrushes. There’s even a two-minute internal timer that pulses every 30 seconds, letting you know when to switch up the area of the mouth you’re cleaning. However, there’s only one cleaning mode, so if you’ve got ultra-sensitive teeth and gums, you may want to find a toothbrush that’s a little less intense.  

There is also no companion app or LCD screen to tell you how, when, and where to clean your teeth, uncomplicating brushing. But for those that prefer guidance, this is a deal breaker. 

The Mode Electric Toothbrush doesn’t come too cheap, landing it in the mid-to-higher-end of the toothbrush market. For those after its sleek styling and the handy functionality of the charging dock, it might just be worth the splurge. But there are also plenty of cheaper options that’ll give you the same fresh from the dentist clean feeling.   

Mode Electric Toothbrush review: Specifications

Mode Electric Toothbrush review: Price and availability

• List Price: $165.00 US 
• Not available in other regions

The Mode Electric Toothbrush is currently only available to purchase and ship in the US directly from the Mode website for $165. If you’re looking to save a couple of bucks, there’s a subscription plan available for $150—on sale now for $120. With it, you’ll get the Mode Electric toothbrush, and then every three months, they’ll send you a brush head replacement for $10. You can cancel this subscription at any time. 

If you opt out of the subscription plan when purchasing the toothbrush but still want a brush head replacement, it’ll cost you $15. The cost of brush head replacements is on par with other high-end electric toothbrushes, such as the Oral-B iO Series 9. It’s also possible to sign up for the $10 subscription plan after purchasing the toothbrush, and you’ll save $5,  getting the brush heads for $10. Active subscriptions even give the toothbrush a lifetime warranty against manufacturer defects. 

• Value score: 4/5

Mode Electric Toothbrush review: Design

• Sleek matte black design throughout 
• Simple one-setting vibrating brush head
• Cordless, magnetic charging dock
• No companion app

There’s no denying the Mode Electric Toothbrush is a thing of simplistic beauty. Rather than going the gaudy colorful, or drab white route, the Mode comes in a sleek matte black. The black button and dark gray brush bristles stay on theme, while the small Mode logo shines in silver. Its charging base matches for a seamless look, ensuring this device won’t be an eyesore in your bathroom. Even the packaging the toothbrush arrived in exuded that same opulence. 

The Mode toothbrush feels great in-hand with a solid aluminum handle that’s easy to grip and a brush head that stays firmly in place while brushing. It comes with a translucent black brush cover to keep debris and dust off while not in use, and that’s also handy for travel. However, the brush is much heavier and bulkier than a traditional toothbrush, so it might not be the best travel companion. 

To get using, a single slim black button on the handle turns on the device while a white indicator light glows to tell you it’s working—if the strong pulsing wasn’t obvious enough. That light will glow red when the battery is running low. 

Only one brushing mode is available; a sonic vibration that promises 38,000 brush strokes a minute, or 76,000 when going by the two-minute internal timer. You aren’t getting an oscillating head or different intensity levels. It uncomplicates things. That may disappoint some, especially if you’re accustomed to tuning settings exactly to your liking. The relatively high price tag also leads you to expect more choice during your teeth cleanings, and maybe a less intense setting would’ve been a nice inclusion.

It is recommended that you replace your brush head every three months or so, and as I mentioned, there’s an auto-refill program with relatively inexpensive $10 replacements. Taking the old head off requires just a light tug, and the new one pops on with ease. As someone who used a Quip toothbrush for longer than I’d like to admit and always struggled to get the new brush head on and off,  this is a boon. 

One of the best features of the Mode is the handle’s waterproof design with an IPX7 rating. Therefore, you can rinse the whole toothbrush after every use, which is necessary given that the all-black design and often white toothpaste don’t mix well. There’s also a small gap between the brush head and handle that’s prone to getting toothpaste caked in it. Diligent rinsing prevents this from becoming an issue. 

However, the most unique aspect of the Mode is its charging dock. It’s something I’ve never seen in a toothbrush before. The charging dock simply plugs directly into a wall outlet, so there are no more annoying cables cluttering the space on your countertop. Your toothbrush then magnetically attaches to it just below the brush head for cordless charging and storage, similar to the MagSafe charging on iPhones. 

If you’re worried about the toothbrush blocking access to other outlets, the dock actually rotates counterclockwise, so you can place your toothbrush at any angle you please. The circular charging dock is also compact at only two inches in diameter and 1.5 inches at its thickest point, not including the three prongs. I had no problem slotting in bulkier plugs under it. 

The charging dock isn’t only capable of charging your toothbrush wirelessly, as it’s also rocking a night light feature. A soft glow emits from the back of the dock when in a dark space. There’s even a sensor that detects when the room is dark, and it’ll automatically turn on. But this is a double-edged sword because there’s no actual way to turn off the night light feature other than unplugging the charging dock. 

That dock is also water resistant, with an IPX4 rating, so after you rinse off your toothbrush, don’t be afraid to immediately attach it to the dock. Just don’t submerge the dock in water, and if it needs to be cleaned, use a damp cloth and wait until it’s completely dry before plugging back in. 

One glaring feature missing from the Mode Electric Toothbrush is an app. All the major electric toothbrush brands, from Colgate and Oral-B to Phillips Sonicare and Quip have companion apps that’ll connect to their high-end toothbrushes, keeping track of cleaning and giving tips. Personally, I don’t appreciate an app telling me how to brush my teeth. That’s what my dentist is for. However, I can see the benefit in an app noting areas of my mouth I may have missed. 

• Design score: 4/5

Mode Electric Toothbrush review: Performance

• Deep-cleaning sonic vibrations
• Only one cleaning mode
• Charging dock rotates 

The Mode Electric Toothbrush is simple to get using. Right when you take it out of the packaging, you can begin brushing, as the toothbrush comes charged.  When you press the slim black button, powerful vibrations can be felt through your hand, though you still feel fully in control of the brush. There’s also a noticeable hum from the motor, so if you’re looking for silence, you may want to seek out a different option. 

As I mentioned, you don’t get different brushing modes. However, the one on offer has a lot of muscle. In fact, the first time I tested it, my toothpaste was shaken right off the brush head. The cleaning was thorough, removing all the nastiness left from the day. My teeth felt insanely smooth after blowing the performance of a manual toothbrush and my basic Quip toothbrush out of the water. 

If you’re worried about it being too rough for your teeth and gums, the tapered bristles on the brush are actually very soft. My gums have a slight sensitivity, and I felt absolutely no pain but still got a deep clean. 

Unfortunately, there’s no app or screen to guide you through your brushing, but the internal two-minute timer subtly pulses every 30 seconds. That gives you some guidance, letting you know when to switch cleaning areas. I used it, splitting my mouth into four sections to ensure each area got a fair amount of attention. 

After you’re done brushing, I’d recommend rinsing off the entire toothbrush, ensuring you’re not left with toothpaste residue. It’s water proof, and the rinsing should take maybe ten seconds, so there’s no reason not to. During my two weeks of testing, toothpaste residue did start to build up, detracting from the sleek looks of the device. Obviously, I should’ve been more diligent with the cleaning. 

Once it’s clean, you can place the toothbrush directly onto the magnetic charging dock. No need to dry it off or anything. Just make sure you don’t splash water into the other outlets. 

Mode claims that this magnetic dock is the first of its kind, and I have to admit, I like it. My toothbrush just plopped right in and began charging. You don’t need to worry about finding batteries every few months, while long wires won’t be clogging up your counter space, and annoying charging stands won’t leave your toothbrush prone to being knocked over. 

The charging dock also rotates, though I will warn you it’s not the easiest to move, and the dock needs to be plugged in in order to actually make it turn. This feature came in handy when I wanted to plug in my blow dryer, as I just turned the toothbrush from a vertical positioning to horizontal and plugged the device in. The toothbrush stayed firmly in place the entire time.

As I noted earlier, warm light glows from the back of the charging dock when the room is dark enough. The ambient light shining from my bedroom didn’t affect the night light from functioning in my master bathroom. However, as soon as I turned on the bathroom light, the night light shut off. But if you’re not a fan of night lights, there’s no way to turn off that feature besides unplugging the charging dock or turning on a light. The toothbrush has a battery that should last a month, so there’s no reason you need to keep it charging all the time anyways.

Speaking of keeping it charging, I’ve noticed that the area where the toothbrush handle attaches to the charger is always warm. It’s not too hot to touch or anything like that, but it’s still slightly worrisome and makes me wonder about the longevity of the battery. Also, could it be a fire hazard? Be sure to keep an eye on it if you end up purchasing the Mode.

Of course, the lifetime warranty when Mode’s subscription plan is active means you’re covered if something happens to the toothbrush’s battery or if you find other defects. Otherwise, the device has a one-year warranty from the date of purchase. Luckily, two weeks in, my Mode Electric Toothbrush is working just as great as when I first unwrapped it from its classy black box.

• Performance score: 4/5

Mode Electric Toothbrush review: Battery life

• 30-day battery life
• 72-hour recharge time

The manufacturer claims that the Mode’s rechargeable battery has a 30-day life, so you can always store the charging dock away in a cabinet if you don’t want it left out all the time. I’ve only been testing the toothbrush for two weeks and have had no issues with the battery thus far.  Whenever I placed it back on the charging dock, a light would pulse to indicate charging, going off after a few minutes. 

If you decide you don’t want to pop the Mode back on the dock after every use, a red light will glow, indicating it’s time to charge it back up. A full charge should be achieved after 72 hours in the charging dock. 

•  Battery life score: 5/5 

Mode Electric Toothbrush review: Verdict

Buy it if,,,

Don't buy it if...

How I tested the Mode Electric Toothbrush

Our writer had the Mode electric toothbrush for several weeks and used it twice a day, wearing down the battery and using the brush to its fullest extent. Visit our how we test page for more details.

First reviewed: May 2023

There are lots of Cyber Monday electric toothbrush deals out in the wild now that the big day is here. Some of them (alright, most) are holdovers from Black Friday, while others are brand new, but the result is the same: big-ticket handsets get hefty discounts and low-cost brushes become even more affordable. 

Electric toothbrushes are common holiday gifts, but they're proven by research to be more effective at eliminating plaque and keeping your teeth healthy then a manual brush, so if you haven't made the switch yet, it's a good time to buy for yourself too.

The Cyber Monday deals are also a good time to pick up accessories like replacement brush heads in bulk or jet flossers like Waterpiks. Popular brands include Oral-B, Quip, Philips and Ordo. In particular, discounts to watch out for are on Oral-B's state-of-the-art premium iO Series brushes and Philips Sonicare Diamondclean, as these are some of the best electric toothbrushes we've ever tried. 

Below, you can find the best of the price cuts live right now, chosen by our experts. We’re updating this page all the time, so if you don’t see a deal you like, check back in a few hours. 

Best Cyber Monday electric toothbrush deals

Shop around in the US and the UK for the best electric toothbrush deals in your region, or scroll to the bottom for our live update on the best deals in your region. 

• Amazon: up to 44% off Oral-B
• Best Buy: money off all major brands
• Philips: up to 40% off Sonicare brushes
• Target: deals from $29.99
• Bed, Bath & Beyond: money off Waterpiks

Should you wait for a Cyber Monday electric toothbrush deal?

No. 

There's actually a bit more to it than that. The deals on right now are mostly holdovers from Black Friday, with a few new ones like the Oral-B iO Series 9 deal at Amazon. More will come over the course of the day, but the discounts are unlikely to actually improve in any meaningful way, so if you see a deal on a handset you like, in your price range, then you may as well buy today. 

However, if you're waiting for a discount on a very specific model and you're not seeing it, check back in a few hours, as it's very likely to come down in price if it's not already. 

How to choose an electric toothbrush on Cyber Monday

When it comes to electric toothbrushes, there are several distinct price levels. The most affordable brushes, which typically cost under $100/£100, have just a few brushing modes and intensities to choose from, and a built-in timer. Often, they'll also come with a standard plastic travel case to protect it on long journeys. 

Sometimes, they'll also require replaceable batteries rather than having a built-in charging unit. If you don't have any special requirements around your teeth (for example, if you've got braces, or extremely sensitive gums) there's no need to spend more than this. 

Moving up a band over $100, you come onto electric toothbrushes with a built-in pressure sensor. This is an extremely useful feature that warns you when you're pressing too hard, thereby helping you avoid damaging your tooth enamel or gums. It might also provide some basic smart functionality, connecting with an app to help remind you to clean your teeth and time you, and offer rewards.

Further up from that, you have smart toothbrushes that connect to your phone like the ones above but give real-time feedback on your brushing in a mobile app, using gyroscopes to tell where your brush head is in your mouth. That might sound like overkill, but it's a good way to improve your technique, particularly if the brush has a direction sensor that allows the app to give you guidance in real-time.

Finally. there are top-end smart toothbrushes that come with charging cases. These not only protect your brush on the road, but also keep it powered up when you're away from home. The Philips Sonicare DiamondClean 9000 is perhaps the best example, and is the closest you can get to an 'executive toothbrush'.

More US Cyber Monday deals

• Amazon: 50% off TVs, Apple Watch, clothing, vacuums, and toys
• Apple AirPods 2: on sale for $234 at Amazon
• Best Buy: up to $700 off TVs, laptops, appliances, and more
• Cheap TVs: $79.99 smart TVs from Best Buy 
• Christmas decor: up to 54% off trees, garlands, and wreaths
• Dell: laptops from $299.99
• Gifts ideas: 40% off  holiday gifts for the family from Amazon
• Home Depot: 50% off tools, major appliances, and holiday decor
• Lowe's: up to $750 off appliances, Christmas decor and tools
• Overstock: 70% off holiday decor, furniture, and Christmas trees
• Nectar: save up to $500 on mattresses, plus $499 in free gifts 
• Nordstrom: up to 50% off UGG, makeup, Nike, jewelry, and more
• Samsung: up to $2,500 TVs, major appliances, and smartwatches
• Target: 45% off toys, Christmas decor, coffee makers, and more
• Toys: up to 50% off best-selling toys at Walmart
• Verizon: get the iPhone 14 Pro for free with trade-in
• Walmart: toys, TVs, vacuums, and laptops starting at $19.99
• Wayfair: up to 80% off couches, rugs, and more, plus free shipping

There are many wonderful things about being in a relationship, but the first one that springs to your mind probably isn’t playing with new gadgets.

For me, that’s been one of the most exciting parts about sharing my life with somebody else: I get to try all of their cool stuff, and they get to try mine, so I know what to pick up in the Black Friday deals. Of all of the wonderful things that my boyfriend has introduced me to, one stands tall above the crowd; the Waterpik. 

Waterpik devices are rechargeable handheld water flossers that produce jet streams that pull water from a reservoir to blitz your teeth, reducing plaque and clearing out any food stuck between them. They work in harmony with the best electric toothbrushes to ensure optimal oral health with less wasteful devices.

I’ll admit, I was dubious at first, but after using the Waterpik just once I was hooked, and I’m willing to bet anyone who is particular about dental health – or has a penchant for popcorn and other teeth-clogging foods – will be too.That's why we've included some in our lists of the best Black Friday electric toothbrush deals.

It makes a flossing difference  

As my colleague, our Fitness and Wellbeing Editor Matt Evans, recently discovered, the science checks out for the Waterpik, but that’s not necessarily enough for me sometimes. It’s all about how it feels.

That’s what really sold me on the Waterpik to begin with. There’s a palpable difference between how my mouth feels after water flossing versus regular flossing - it feels very fresh and there’s no pain.

The Waterpik also made me realize how much is hiding between my pearly whites - my teeth rarely feel noticeably different after a floss, and it’s not often I’ll see signs of stowaway food bits being cleared out. That’s what makes the Waterpik so immensely satisfying to use. You can feel food debris being dislodged from between your teeth, and whether or not I’m a sick freak for enjoying it so much is a different question. 

 Time goes by so slowly for those who floss

If the mouthfeel wasn’t enough of a driver, the time spent should be. If you know your dental hygiene guidelines, you’ll know teeth should be flossed at least once a day. Is that a quota I or many people meet? For the sake of my shame, I hope not. 

As well as being a real annoyance of a task, flossing can eat up your time - it takes me roughly three minutes, and if you wear braces it can take even longer. 

It wouldn’t be so bad if it wasn’t so darn fiddly - or if it didn’t use so much single-use plastic - which is why the Waterpik also won me over. 

Generally, I only need to use the Waterpik for a minute, a maximum of two, to feel its full effects, and it’s wonderfully easy to control once you get used to it - though you may have a few water jet incidents before you reach this point. 

I'm hoping for a Waterpik-me-up

Waterpik devices typically go on sale for Black Friday, so I’ve got my eyes peeled ready. We’re seeing a few deals in the UK already, like the Waterpik Cordless Plus, which was £59.99, and is now £39.99 at Amazon, and the Waterpik Ultra Plus Water Flosser which was £74.99, now £49.99 at Amazon.

In the US, the Waterpik Cordless Advanced is down to $79.99 from $99.99 at Amazon, and there’s up to 30% off the Waterpik Aquarius at Amazon.

If you're shopping in Australia, Amazon has the Waterpik Corldless Advanced down to just AU$105 from AU$220, while the bulkier, with water-tank Waterpik Ultra Profession is AU$140 from AU$242.

Whether you choose to join me in the Waterpik fanclub or opt to spend your savings elsewhere in this year’s sale season, make sure to check out our live coverage including all the top picks for the best Black Friday deals. Now, at least, my boyfriend gets his Waterpik back at last.

Our favorite electric toothbrush ever is the smartest, most sophisticated handset that ever polished off a lump of plaque. It's ordinarily outrageously expensive, perhaps too expensive for a toothbrush, but it's just been cut by an enormous amount in the Black Friday deals, along with a selection of other electric toothbrushes and jet flossers. 

The Oral-B iO Series 10 is, without question, the best electric toothbrush we've ever tried. Amazon has it listed at full price as a probably unreasonable £799.99 in the UK. However, it's now down to £374.99 in a sweeping £425 discount, better than half price. It's still at the top end of the electric toothbrush bracket, but it's now in line with some of the best-in-class models from Philips and other brands. 

It's unfortunately not yet available on the US Amazon store, and there's a wait-list to buy it from Oral-B directly.

At this price, the iO Series 10 will likely be one of the best Black Friday electric toothbrush deals we see in the UK this year. The magnetic wireless charging dock sports an LCD screen offering real-time brushing feedback, offering AI adaptive brushing to ensure you never miss a spot again. 

However, if you're still not keen on buying an ultra-premium handset, we've included a few more of the Black Friday Amazon deals on handsets and jet-flossers for every budget. 

Not in the UK? Scroll down for the best electric toothbrush deals in your region.

Get the Oral-B iO Series 10 deal here:

More Amazon electric toothbrush deals:

Not only have we included other electric toothbrushes from Oral-B here, but we've also found a couple of Waterpik deals. Waterpiks are the biggest brand of jet flossers around right now, neat handsets that use water pulled from a small reservoir to act like a miniature hose, squirting water between your teeth to dislodge particles of food. 

Jet flossers remove the need to keep buying disposable floss, instead using water drawn from the reservoir. They're also usually rechargeable, eliminating further battery waste. It's a great eco-friendly way to enhance your oral health routine, not to mention the novelty factor of aiming it at your partner in the morning. 

More US Black Friday deals

• Amazon: 50% off TVs, Apple Watch, clothing, vacuums, and toys
• Apple AirPods 2: on sale for $234 at Amazon
• Best Buy: up to $700 off TVs, laptops, appliances, and more
• Cheap TVs: $79.99 smart TVs from Best Buy 
• Christmas decor: up to 54% off trees, garlands, and wreaths
• Dell: laptops from $299.99
• Gifts ideas: 40% off  holiday gifts for the family from Amazon
• Home Depot: 50% off tools, major appliances, and holiday decor
• Lowe's: up to $750 off appliances, Christmas decor and tools
• Overstock: 70% off holiday decor, furniture, and Christmas trees
• Nectar: save up to $500 on mattresses, plus $499 in free gifts 
• Nordstrom: up to 50% off UGG, makeup, Nike, jewelry, and more
• Samsung: up to $2,500 TVs, major appliances, and smartwatches
• Target: 45% off toys, Christmas decor, coffee makers, and more
• Toys: up to 50% off best-selling toys at Walmart
• Verizon: get the iPhone 14 Pro for free with trade-in
• Walmart: toys, TVs, vacuums, and laptops starting at $19.99
• Wayfair: up to 80% off couches, rugs, and more, plus free shipping

More UK Black Friday deals

• Amazon: up to 60% off TVs, laptops, and more
• Adidas: up to 50% off trainers and clothing
• AO: deals on appliances, TVs, laptops and more
• Argos: cheap TVs, headphones and tools
• Boots: half-price fragrances and make-up
• Box: up to £1,000 off TVs, laptops and PCs
• Currys: 40% off TVs, laptops and vacuums
• Dell: up to 45% off laptops and desktops
• Dyson: save £100 on the Dyson Cyclone V10
• EE: get a 200GB data SIM for £23 per month
• Game: PlayStation and Xbox games from £4.99
• John Lewis: up to £400 off TVs and appliances
• Ninja: save up to £90 on air fryers and pans
• Reebok: up to 50% off sportswear and footwear
• Samsung: up to £250 off phones and tablets
• Shark: up to £220 off cordless vacuum cleaners
• Very: offers on TVs, Lego and fashion
• Virgin: broadband deals from £25 per month
• Wayfair: furniture, lighting and mattress deals

The Black Friday deals are upon us, but you’ve probably heard already. The late November shopping event is famous for bringing us all the electric deals under the sun, including cheap TV offers and Playstation 5 sales. 

That said, if there is one thing you should buy this Black Friday, it’s a new electric toothbrush. Not just because these handy oral cleansing devices will be much cheap than usual but because your old manual toothbrush is ready for an upgrade. To be fair, it was ready six months, maybe even a year ago.

The best electric toothbrushes are much more than just an expensive bathroom ornament you’ll never use. According to an 11-year-long cohort study published in 2019, people using electric toothbrushes “increased the number of teeth retained” compared to people using manual brushes. Not to mention, electric toothbrush users had healthier gums and experienced less tooth decay in general.

Another study from 2013 found that people “ using powered toothbrushes demonstrated clinical and statistical improvement in overall plaque scores.” “Powered toothbrushes offer an individual the ability to brush the teeth in a way that is optimal in terms of removing plaque and improving gingival health, conferring good brushing technique on all who use them, irrespective of manual dexterity or training”, the researchers added.

Here are three more reasons to take advantage of the Black Friday electric toothbrush deals. 

Electric toothbrushes can help you brush for the required amount of time

We all know that we must brush our teeth at least twice a day for at least two minutes at a time, but without using an electric toothbrush with a built-in timer, it’s hard to tell how long you’ve been brushing. Two minutes can feel a long time when you aren’t staring at your smartphone's screen, let alone when you’re brushing your teeth. Most electric toothbrushes, even the most basic ones, such as the Ordo Sonic+, have this feature nowadays, making it easier to keep to the two-minute time limit.

Electric toothbrushes can teach you how to brush properly

Some premium models, like the Oral-B iO Series 9 and the Philips Sonicare 9900 Prestige, can connect to smartphones via Bluetooth. Using this connection, the electric toothbrush can provide real-time feedback on your brushing technique in the app, teaching you how to look after your teeth correctly. Some apps go the extra mile and even score your scrubbing efforts, although this kind of gamification might be a bit hit-and-miss. Kids love it, though.

Electric toothbrushes can help preserve gum health

There is one more trick up in electric toothbrushes’ metaphorical sleeve: they often have pressure sensors built-in with which they can sense if you’re pressing the device against your gums too hard. 

A common brusher mistake, applying too much pressure can cause the gums to bleed and expose more sensitive areas at the bottom of your teeth. Even basic electric toothbrushes, such as the Colgate Hum Smart Rhythmic Sonic Electric Toothbrush, have pressure sensors connected to a LED light on the toothbrush's body; when you press too hard, the light comes on. Feedback loops don’t get much simpler than that.