<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="http://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
     xmlns:cf="https://www.futureplc.com/rss/content-flags"
>
    <channel>
                    <atom:link href="https://www.techradar.com/feeds/tag/mirrorless-cameras" rel="self" type="application/rss+xml" />
                            <title><![CDATA[ Latest from TechRadar in Mirrorless-cameras ]]></title>
                <link>https://www.techradar.com/cameras/mirrorless-cameras</link>
        <description><![CDATA[ All the latest mirrorless-cameras content from the TechRadar team ]]></description>
                                    <lastBuildDate>Wed, 09 Sep 2026 13:30:00 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ OM System PEN preorders are officially open — here are the best retailers, plus where to get a free strap ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Looking for the perfect compact everyday shooter for travel or street photography? The <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-finally-replaced-the-iconic-olympus-pen-f-and-the-new-retro-pen-camera-is-shockingly-affordable">brand-new OM System PEN</a> could be a fantastic option for you. Preorders are now open for this affordable new rangefinder-style camera ahead of an October 1st release date, and several retailers have already updated their sites with listings. </p><p>Probably the best option for preorder today is over at Adorama, where you can <a href="https://www.adorama.com/om-system-pen-mirrorless-camera-20-4-mp-body-only/p/ompenb">get yourself a free wrist strap alongside both the body-only and kit-lens options</a>. The strap in question is a black Clever Supply Skinny Wrist Strap worth $54, so it's definitely a nice little freebie that should complement your new camera nicely.</p><p>If you're in the UK (or USA but would prefer to order a camera elsewhere), I've attached a roundup of other options below. Major retailers like B&H Photo, Wex Video Photo, and Park Cameras are all stocking the camera today, so there should (hopefully) be plenty of stock available for early adopters. </p><p>Note that the OM System Pen starts at $999.99 / £849 for the body, with additional kit lens options. The lens kit, meanwhile, with the new M.Zuiko 14-42mm f/3.5-5.6 III, is just an additional $100 / £100, which could be a better value option if you're new to the system, and looks like a particularly good option for travel photography. Not only is this kit a bargain, but the lens is also weather-sealed (unlike previous iterations). </p><h2 class="article-body__section" id="section-where-to-buy-the-om-system-pen"><span>Where to buy the OM System PEN</span></h2><div class="block__comparison"><h3>Current OM System PEN retailers</h3><div class="comparisons"><div class="comparison"><h4>US retailers</h4><ul><li>Amazon: <a href="https://www.amazon.com/dp/B0CW17YXLS">check stock</a></li><li>Adorama: <a href="https://www.adorama.com/om-system-pen-mirrorless-camera-20-4-mp-body-only/p/ompenb">$999</a></li><li>B&H Photo: <a href="https://www.bhphotovideo.com/explora/photography/hands-on-review/om-system-breathes-new-life-into-the-pen-series">$999</a></li><li>Best Buy: <a href="https://www.bestbuy.com/site/fujifilm-x-series-x100vi-40-2mp-digital-camera-silver/6574272.p?skuId=6574272">check stock</a></li></ul></div><div class="comparison"><h4>UK retailers</h4><ul><li>Jessops: <a href="https://www.jessops.com/search?q=OM+System&_q=OM+System">check stock</a></li><li>Wex Video Photo: <a href="https://www.jessops.com/search?q=OM+System&_q=OM+System">£849</a></li><li>Park Cameras: <a href="https://www.parkcameras.com/new-products/om-system/">£849</a></li><li>Wilkinson Cameras: <a href="https://www.wilkinson.co.uk/products/cameras/mirrorless-cameras/mirrorless-cameras-om-system/?range=8704">£849</a></li><li>Camarthen Cameras: <a href="https://carmarthencameras.com/">check stock</a></li></ul></div></div></div><h2 id="what-39-s-new-with-the-pen">What's new with the PEN?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GszvWxSDyfQkDs87p698H7" name="OM System PEN" alt="OM System PEN on a stone surface alongside an Olympus lens" src="https://cdn.mos.cms.futurecdn.net/GszvWxSDyfQkDs87p698H7.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: OM System)</span></figcaption></figure><ul><li><strong>2.36-million-dot OLED EVF</strong></li><li><strong>IPX1-rated dust-and-splash resistance</strong></li><li><strong>BLS-7 battery with USB-C charging</strong></li></ul><p>Much of the PEN's spec sheet will seem familiar to fans of the brand. As with most releases from OM System, the PEN is essentially re-using a lot of pre-existing tech in a new body at a lower price. However, its combination of a retro compact body, built-in viewfinder, image stabilization, weather resistance and accessible price makes it an attractive entry-level mirrorless camera, particularly for smartphone users. </p><p>Unlike the previous Olympus EP-7, the PEN now features a 2.36-million-dot OLED electronic viewfinder as well as IPX1-rated dust-and-splash resistance. Internally, you're still getting the familiar 20.4MP Micro Four Thirds sensor with 5-axis image stabilisation rated to 5.5EV, but the 121-point phase-detection autofocus with subject detection is a key upgrade.</p><p>Other upgrades include OM System's latest computational photography features, namely Live ND, new color profiles, and two Cinema picture modes aimed at 4K video. Like the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">higher-end OM-3</a>, the PEN is designed from the ground up for JPEG customization thanks to a new color/monochrome switch which provides quick access to film-inspired looks. </p><p>Finally, it's worth mentioning that the PEN debuts a new BLS-7 battery, rated for an impressive 410 shots per charge, as well as support for USB-C charging - another massive boon for travel photography.</p><h2 id="is-the-pen-worth-preordering">Is the PEN worth preordering?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2500px;"><p class="vanilla-image-block" style="padding-top:56.32%;"><img id="u4hq2uoYjYRwb6TsfjJX6C" name="Fujifilm X-M5" alt="Fujifilm X-M5 camera with 15-45mm lens, in the hand" src="https://cdn.mos.cms.futurecdn.net/u4hq2uoYjYRwb6TsfjJX6C.jpg" mos="" align="middle" fullscreen="" width="2500" height="1408" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The PEN is a great alternative to the Fujifilm X-M5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>We haven't fully reviewed the OM System PEN yet, but my initial impression of the camera is positive. It's 'nothing new', so to speak, but the rock-bottom price that the brand is aiming for has the potential to make this one a crowd favorite.</p><p>For one, I don't think any other brand is offering a package quite like this for $1,000. With inflation and various tariffs, we've become accustomed to spiralling costs, so it's refreshing to see a brand-new camera with a viewfinder, weather sealing, and a stylish design for this price. </p><p>Perhaps the closest competitor to the OM System PEN is the <a href="https://www.techradar.com/cameras/mirrorless-cameras/fujifilm-x-m5-review">Fujifilm X-M5</a> - one of our favorite entry-level cameras here at TechRadar. Both cameras share a stunning rangefinder-style design and enticing price point, but the PEN looks like the better choice for photographers, in my opinion. The X-M5 has far superior video specs, but it lacks image stabilization, a viewfinder, and weather sealing.</p><p>With such features, the PEN looks like a very, very compelling budget option compared to the likes of the <a href="https://www.techradar.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a>. That's another one of our favorite rangefinder-style bodies, but it comes in at an eye-watering $1,799 / £1,399 for the body-only. In comparison, the PEN is a more entry-level body, but it's definitely a good option if you're happy with 20MP. </p><div data-widget-type="multimodelreview" data-model-name="Fujifilm X-E5,Fujifilm X-M5,Fujifilm X-T30 III" data-widget-title="Other recommended cameras"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/om-system-pen-preorders-are-officially-open-here-are-the-best-retailers-plus-where-to-get-a-free-strap</link>
                                                                            <description>
                            <![CDATA[ Interested in the new OM System PEN? Here's where to preorder - including where to get your hands on a free gift. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">4xNKq4B3M4FfHiR67rDHxZ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/drsJn87JgYmPhjanCv7S97-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 09 Sep 2026 13:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/drsJn87JgYmPhjanCv7S97-1280-80.jpg">
                                                            <media:credit><![CDATA[OM System]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Top half of the OM System PEN camera and it&#039;s covered in water droplets]]></media:description>                                                            <media:text><![CDATA[Top half of the OM System PEN camera and it&#039;s covered in water droplets]]></media:text>
                                <media:title type="plain"><![CDATA[Top half of the OM System PEN camera and it&#039;s covered in water droplets]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/drsJn87JgYmPhjanCv7S97-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>Looking for the perfect compact everyday shooter for travel or street photography? The <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-finally-replaced-the-iconic-olympus-pen-f-and-the-new-retro-pen-camera-is-shockingly-affordable">brand-new OM System PEN</a> could be a fantastic option for you. Preorders are now open for this affordable new rangefinder-style camera ahead of an October 1st release date, and several retailers have already updated their sites with listings. </p><p>Probably the best option for preorder today is over at Adorama, where you can <a href="https://www.adorama.com/om-system-pen-mirrorless-camera-20-4-mp-body-only/p/ompenb">get yourself a free wrist strap alongside both the body-only and kit-lens options</a>. The strap in question is a black Clever Supply Skinny Wrist Strap worth $54, so it's definitely a nice little freebie that should complement your new camera nicely.</p><p>If you're in the UK (or USA but would prefer to order a camera elsewhere), I've attached a roundup of other options below. Major retailers like B&H Photo, Wex Video Photo, and Park Cameras are all stocking the camera today, so there should (hopefully) be plenty of stock available for early adopters. </p><p>Note that the OM System Pen starts at $999.99 / £849 for the body, with additional kit lens options. The lens kit, meanwhile, with the new M.Zuiko 14-42mm f/3.5-5.6 III, is just an additional $100 / £100, which could be a better value option if you're new to the system, and looks like a particularly good option for travel photography. Not only is this kit a bargain, but the lens is also weather-sealed (unlike previous iterations). </p><h2 class="article-body__section" id="section-where-to-buy-the-om-system-pen"><span>Where to buy the OM System PEN</span></h2><div class="block__comparison"><h3>Current OM System PEN retailers</h3><div class="comparisons"><div class="comparison"><h4>US retailers</h4><ul><li>Amazon: <a href="https://www.amazon.com/dp/B0CW17YXLS">check stock</a></li><li>Adorama: <a href="https://www.adorama.com/om-system-pen-mirrorless-camera-20-4-mp-body-only/p/ompenb">$999</a></li><li>B&H Photo: <a href="https://www.bhphotovideo.com/explora/photography/hands-on-review/om-system-breathes-new-life-into-the-pen-series">$999</a></li><li>Best Buy: <a href="https://www.bestbuy.com/site/fujifilm-x-series-x100vi-40-2mp-digital-camera-silver/6574272.p?skuId=6574272">check stock</a></li></ul></div><div class="comparison"><h4>UK retailers</h4><ul><li>Jessops: <a href="https://www.jessops.com/search?q=OM+System&_q=OM+System">check stock</a></li><li>Wex Video Photo: <a href="https://www.jessops.com/search?q=OM+System&_q=OM+System">£849</a></li><li>Park Cameras: <a href="https://www.parkcameras.com/new-products/om-system/">£849</a></li><li>Wilkinson Cameras: <a href="https://www.wilkinson.co.uk/products/cameras/mirrorless-cameras/mirrorless-cameras-om-system/?range=8704">£849</a></li><li>Camarthen Cameras: <a href="https://carmarthencameras.com/">check stock</a></li></ul></div></div></div><h2 id="what-39-s-new-with-the-pen">What's new with the PEN?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GszvWxSDyfQkDs87p698H7" name="OM System PEN" alt="OM System PEN on a stone surface alongside an Olympus lens" src="https://cdn.mos.cms.futurecdn.net/GszvWxSDyfQkDs87p698H7.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: OM System)</span></figcaption></figure><ul><li><strong>2.36-million-dot OLED EVF</strong></li><li><strong>IPX1-rated dust-and-splash resistance</strong></li><li><strong>BLS-7 battery with USB-C charging</strong></li></ul><p>Much of the PEN's spec sheet will seem familiar to fans of the brand. As with most releases from OM System, the PEN is essentially re-using a lot of pre-existing tech in a new body at a lower price. However, its combination of a retro compact body, built-in viewfinder, image stabilization, weather resistance and accessible price makes it an attractive entry-level mirrorless camera, particularly for smartphone users. </p><p>Unlike the previous Olympus EP-7, the PEN now features a 2.36-million-dot OLED electronic viewfinder as well as IPX1-rated dust-and-splash resistance. Internally, you're still getting the familiar 20.4MP Micro Four Thirds sensor with 5-axis image stabilisation rated to 5.5EV, but the 121-point phase-detection autofocus with subject detection is a key upgrade.</p><p>Other upgrades include OM System's latest computational photography features, namely Live ND, new color profiles, and two Cinema picture modes aimed at 4K video. Like the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">higher-end OM-3</a>, the PEN is designed from the ground up for JPEG customization thanks to a new color/monochrome switch which provides quick access to film-inspired looks. </p><p>Finally, it's worth mentioning that the PEN debuts a new BLS-7 battery, rated for an impressive 410 shots per charge, as well as support for USB-C charging - another massive boon for travel photography.</p><h2 id="is-the-pen-worth-preordering">Is the PEN worth preordering?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2500px;"><p class="vanilla-image-block" style="padding-top:56.32%;"><img id="u4hq2uoYjYRwb6TsfjJX6C" name="Fujifilm X-M5" alt="Fujifilm X-M5 camera with 15-45mm lens, in the hand" src="https://cdn.mos.cms.futurecdn.net/u4hq2uoYjYRwb6TsfjJX6C.jpg" mos="" align="middle" fullscreen="" width="2500" height="1408" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The PEN is a great alternative to the Fujifilm X-M5 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>We haven't fully reviewed the OM System PEN yet, but my initial impression of the camera is positive. It's 'nothing new', so to speak, but the rock-bottom price that the brand is aiming for has the potential to make this one a crowd favorite.</p><p>For one, I don't think any other brand is offering a package quite like this for $1,000. With inflation and various tariffs, we've become accustomed to spiralling costs, so it's refreshing to see a brand-new camera with a viewfinder, weather sealing, and a stylish design for this price. </p><p>Perhaps the closest competitor to the OM System PEN is the <a href="https://www.techradar.com/cameras/mirrorless-cameras/fujifilm-x-m5-review">Fujifilm X-M5</a> - one of our favorite entry-level cameras here at TechRadar. Both cameras share a stunning rangefinder-style design and enticing price point, but the PEN looks like the better choice for photographers, in my opinion. The X-M5 has far superior video specs, but it lacks image stabilization, a viewfinder, and weather sealing.</p><p>With such features, the PEN looks like a very, very compelling budget option compared to the likes of the <a href="https://www.techradar.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a>. That's another one of our favorite rangefinder-style bodies, but it comes in at an eye-watering $1,799 / £1,399 for the body-only. In comparison, the PEN is a more entry-level body, but it's definitely a good option if you're happy with 20MP. </p><div data-widget-type="multimodelreview" data-model-name="Fujifilm X-E5,Fujifilm X-M5,Fujifilm X-T30 III" data-widget-title="Other recommended cameras"></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ OM System finally replaces the iconic Olympus PEN — and its new retro PEN camera is shockingly affordable ]]></title>
                                                                                                <dc:content><![CDATA[ <ul><li><strong>First new 'PEN' digital rangefinder with the OM System name unveiled</strong></li><li><strong>It costs from $999.99 / £849 / AU$1,499</strong></li><li><strong>New 14-42mm f/3.5-5.6 Mark III kit lens launched alongside the camera</strong></li></ul><p>Olympus fans, the day has finally come — OM System has relaunched the Olympus PEN series, and put its name on it, with the new OM System PEN. </p><p>The new PEN carries the torch of the iconic <a href="https://www.techradar.com/reviews/cameras-and-camcorders/cameras/digital-slrs-hybrids/olympus-pen-f-1313803/review">Olympus PEN-F</a>, with a classic and compact retro form factor and a low-cost plastic body to keep costs down (rather than aluminum). I must say it looks every part the travel and everyday mirrorless camera, with an equally and surprisingly attractive entry-level price point more in line with the PEN E-P7's.</p><p>Whereas the (slightly pricier) <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om-5-ii-review">five star-rated EM-5 Mark II</a> has a viewfinder bump (which also looks great in my opinion), the OM System PEN is a rangefinder-style mirrorless camera, with the same 2.36m-dot OLED viewfinder that sits flush in the body instead. </p><p>And the specs are just as attractive as the IPX1-rated dust- and splash-proof body: the same 20.4MP micro four thirds sensor with 5-axis image stabilization rated up to 5.5EV, 121-point phase detection autofocus with subject detection AF for people and animals, plus a host of computational photography modes that are an absolute blast to play with — <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">my OM-3 review</a> paints a picture of how fun modes such as Live ND can be.</p><div data-widget-type="review" data-model-name="OM System PEN"></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Rd5x4t5P3m7WxYWcnBsuw6" name="OM System PEN" alt="OM System PEN camera in person's hands and they are tilting the camera down to see the screen" src="https://cdn.mos.cms.futurecdn.net/Rd5x4t5P3m7WxYWcnBsuw6.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: OM System)</span></figcaption></figure><p>OM System has also added various color profiles, including two 'Cinema' picture modes designed for 4K video recording, and once again included a color/monochrome switch on the camera's front which packs numerous film-inspired looks. </p><p>The camera uses OM System's BLS-7 battery, which delivers a generous 410 shots on a full charge, while USB-C charging further enhances its travel-friendly credentials. </p><p>When you consider the retro IPX1-rated body, built-in viewfinder, and stabilized sensor, the PEN feels like exceptionally good value, even if it features a dated micro four thirds sensor which is smaller than APS-C and full-frame, and adds very little that is actually new. </p><p>For me, however, the format has always delivered a compelling mix of quality, power and features, and is an easy recommendation for people stepping up from a smartphone, who will find the computational modes addictively fun and familiar.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/xr9xPkZ5t43sqdJUvt3WU7.jpg" alt="Two OM System PEN cameras on a wooden table, one in silver one black" /><figcaption><small role="credit">OM System</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/drsJn87JgYmPhjanCv7S97.jpg" alt="Top half of the OM System PEN camera and it's covered in water droplets" /><figcaption><small role="credit">OM System</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/DavgPVSUELyYZWVsQ2udC7.jpg" alt="OM System PEN on a stone surface, view of the camera's top plate" /><figcaption><small role="credit">OM System</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/GszvWxSDyfQkDs87p698H7.jpg" alt="OM System PEN on a stone surface alongside an Olympus lens" /><figcaption><small role="credit">OM System</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ZBaPevTiTnqzSPAtm44xy6.jpg" alt="Person putting a lens on the OM System PEN camera" /><figcaption><small role="credit">OM System</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/KLcfuZyejcN8eYYvquNft6.jpg" alt="Top half of the OM System PEN camera, from the front" /><figcaption><small role="credit">OM System</small></figcaption></figure></figure><p>It was the PEN series that we have been waiting for OM System to refresh since it acquired the Olympus name, and now that day has come the new compact mirrorless model does not disappoint. </p><p>Pricing-wise, the new PEN becomes OM System's entry-level model — $999.99 / £849 / AU$1,499 bags you the camera body, in silver or black, or for an extra $100 / £100 / AU$300 the kit with the new mark III version of the 14-42mm f/3.5-5.6 lens, which was launched alongside the camera, with both due to go on sale from October 1.</p><p>I can't wait to get my hands-on the camera — if it's anything like the previous OM System cameras I've reviewed, it'll be a lot of fun to test. For me, the OM System PEN looks like a serious <a href="https://www.techradar.com/news/best-entry-level-mirrorless-camera">best beginner mirrorless camera</a> of the year contender. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/om-system-finally-replaced-the-iconic-olympus-pen-f-and-the-new-retro-pen-camera-is-shockingly-affordable</link>
                                                                            <description>
                            <![CDATA[ OM System has finally relaunched the iconic PEN series, and put its name on it, with the OM System PEN. It features a splash-proof retro body, viewfinder and is packed with features. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">pEN6veCTu7UBAbxGiQJ56N</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/VQ9ADTucQR4m5vHYBJXsU7-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 09 Sep 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 09 Sep 2026 20:40:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Timothy Coleman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/F9wpbHF6VS4NaDy4avHZ2U.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As Cameras Editor, Tim looks after all camera content at TechRadar. This includes news, reviews, features and buying guides, and covers anything from mirrorless cameras to film and smartphones. He loves observing the advances in camera technology, putting the latest and greatest cameras through their paces, and projecting where cameras could go next. &lt;/p&gt;&lt;p&gt;A first class Bachelor of the Arts in Photography, Tim has been a tech journalist for much of his professional career, working for titles such as Amateur Photographer, Digital Camera World and Pocket-Lint. &lt;/p&gt;&lt;p&gt;Directly prior to joining Tech Radar in 2023, Tim worked in video production with Studio 44 for clients including Canon, and offers his wealth of technical and creative knowledge in photography and video. He also values telling stories that matter, to change lives - the mantra of a diverse stories team based in Nairobi, Kenya which he co-founded. &lt;/p&gt;&lt;p&gt;Tim the person is a keen creative, avid runner, occasional footballer and moderate flat white drinker who has lived in East Africa and believes we have much to enjoy and learn from each other. &lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VQ9ADTucQR4m5vHYBJXsU7-1280-80.jpg">
                                                            <media:credit><![CDATA[OM System]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fashionable lady holding the OM System PEN up to her eye, there&#039;s abrick wall background]]></media:description>                                                            <media:text><![CDATA[Fashionable lady holding the OM System PEN up to her eye, there&#039;s abrick wall background]]></media:text>
                                <media:title type="plain"><![CDATA[Fashionable lady holding the OM System PEN up to her eye, there&#039;s abrick wall background]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/VQ9ADTucQR4m5vHYBJXsU7-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <ul><li><strong>First new 'PEN' digital rangefinder with the OM System name unveiled</strong></li><li><strong>It costs from $999.99 / £849 / AU$1,499</strong></li><li><strong>New 14-42mm f/3.5-5.6 Mark III kit lens launched alongside the camera</strong></li></ul><p>Olympus fans, the day has finally come — OM System has relaunched the Olympus PEN series, and put its name on it, with the new OM System PEN. </p><p>The new PEN carries the torch of the iconic <a href="https://www.techradar.com/reviews/cameras-and-camcorders/cameras/digital-slrs-hybrids/olympus-pen-f-1313803/review">Olympus PEN-F</a>, with a classic and compact retro form factor and a low-cost plastic body to keep costs down (rather than aluminum). I must say it looks every part the travel and everyday mirrorless camera, with an equally and surprisingly attractive entry-level price point more in line with the PEN E-P7's.</p><p>Whereas the (slightly pricier) <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om-5-ii-review">five star-rated EM-5 Mark II</a> has a viewfinder bump (which also looks great in my opinion), the OM System PEN is a rangefinder-style mirrorless camera, with the same 2.36m-dot OLED viewfinder that sits flush in the body instead. </p><p>And the specs are just as attractive as the IPX1-rated dust- and splash-proof body: the same 20.4MP micro four thirds sensor with 5-axis image stabilization rated up to 5.5EV, 121-point phase detection autofocus with subject detection AF for people and animals, plus a host of computational photography modes that are an absolute blast to play with — <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">my OM-3 review</a> paints a picture of how fun modes such as Live ND can be.</p><div data-widget-type="review" data-model-name="OM System PEN"></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Rd5x4t5P3m7WxYWcnBsuw6" name="OM System PEN" alt="OM System PEN camera in person's hands and they are tilting the camera down to see the screen" src="https://cdn.mos.cms.futurecdn.net/Rd5x4t5P3m7WxYWcnBsuw6.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: OM System)</span></figcaption></figure><p>OM System has also added various color profiles, including two 'Cinema' picture modes designed for 4K video recording, and once again included a color/monochrome switch on the camera's front which packs numerous film-inspired looks. </p><p>The camera uses OM System's BLS-7 battery, which delivers a generous 410 shots on a full charge, while USB-C charging further enhances its travel-friendly credentials. </p><p>When you consider the retro IPX1-rated body, built-in viewfinder, and stabilized sensor, the PEN feels like exceptionally good value, even if it features a dated micro four thirds sensor which is smaller than APS-C and full-frame, and adds very little that is actually new. </p><p>For me, however, the format has always delivered a compelling mix of quality, power and features, and is an easy recommendation for people stepping up from a smartphone, who will find the computational modes addictively fun and familiar.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/xr9xPkZ5t43sqdJUvt3WU7.jpg" alt="Two OM System PEN cameras on a wooden table, one in silver one black" /><figcaption><small role="credit">OM System</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/drsJn87JgYmPhjanCv7S97.jpg" alt="Top half of the OM System PEN camera and it's covered in water droplets" /><figcaption><small role="credit">OM System</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/DavgPVSUELyYZWVsQ2udC7.jpg" alt="OM System PEN on a stone surface, view of the camera's top plate" /><figcaption><small role="credit">OM System</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/GszvWxSDyfQkDs87p698H7.jpg" alt="OM System PEN on a stone surface alongside an Olympus lens" /><figcaption><small role="credit">OM System</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ZBaPevTiTnqzSPAtm44xy6.jpg" alt="Person putting a lens on the OM System PEN camera" /><figcaption><small role="credit">OM System</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/KLcfuZyejcN8eYYvquNft6.jpg" alt="Top half of the OM System PEN camera, from the front" /><figcaption><small role="credit">OM System</small></figcaption></figure></figure><p>It was the PEN series that we have been waiting for OM System to refresh since it acquired the Olympus name, and now that day has come the new compact mirrorless model does not disappoint. </p><p>Pricing-wise, the new PEN becomes OM System's entry-level model — $999.99 / £849 / AU$1,499 bags you the camera body, in silver or black, or for an extra $100 / £100 / AU$300 the kit with the new mark III version of the 14-42mm f/3.5-5.6 lens, which was launched alongside the camera, with both due to go on sale from October 1.</p><p>I can't wait to get my hands-on the camera — if it's anything like the previous OM System cameras I've reviewed, it'll be a lot of fun to test. For me, the OM System PEN looks like a serious <a href="https://www.techradar.com/news/best-entry-level-mirrorless-camera">best beginner mirrorless camera</a> of the year contender. </p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ This week's Labor Day sales include record-low prices on Sony, Nikon, and Canon cameras — our experts recommend these 16 deals ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The annual Labor Day sales are traditionally more associated with grills than with price cuts on the latest cameras, but between you and me, it's often a great time to consider upgrading. Specialist retailers like Adorama and B&H Photo usually have great discounts around federal holidays, and this week is no exception, with several of our favorite models on sale. </p><p>• Check out today's sales at <a href="https://www.adorama.com/">Adorama</a> and <a href="https://www.bhphotovideo.com/">B&H Photo</a></p><p>I've been scanning through the retail events today, and I've found some great deals on models like the Canon EOS R5 Mark II, the Nikon Z5 II, and the Sony A7R V — all of which are highly rated here at TechRadar. In some cases, we're even seeing record-low prices (or at least the best prices since most of the big brands hiked their prices). </p><p>Just below, you can see a list of 16 deals that I've picked out as particularly good value buys. I've started with Canon models, but you'll also find Nikon and Sony, as well as some great prices on OM System's latest models. </p><p>Where applicable, I've made sure to point out the various record-low prices — or some context around the various price hikes that have hit cameras recently. </p><h2 id="today-39-s-best-labor-day-camera-deals">Today's best Labor Day camera deals</h2><div class="product"><a data-dimension112="5443b3b0-aad4-11f1-b445-ed3962e9ab38" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3999.99" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:826px;"><p class="vanilla-image-block" style="padding-top:99.88%;"><img id="CafKLHTZM9Zfm735SvuRbK" name="canon eos r5 mark ii.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/CafKLHTZM9Zfm735SvuRbK.jpg" mos="" align="middle" fullscreen="" width="826" height="825" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r5-mark-ii-review" data-dimension112="5443b3b0-aad4-11f1-b445-ed3962e9ab38" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3999.99">Canon EOS R5 Mark II review</a> awarded this stunning flagship camera a full five stars out of five — and it's easy to see why. Alongside incredible autofocus (easily some of the best we've ever tested), a 45MP full-frame sensor, and a host of new computational features, the EOS R5 Mark II is easily one of the best cameras on the market right now. Is it overkill for most? Arguably. However, professional photographers will love how this camera makes the most demanding of tasks easy. Today's discount isn't a record low (that's $3,899), but it is the usual sales price for this particular model. </p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1840289-REG/canon_6536c002_eos_r5_mark_ii.html">was $4399 <strong>now $3,999</strong></a><a class="view-deal button" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow" data-dimension112="5443b3b0-aad4-11f1-b445-ed3962e9ab38" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3999.99">View Deal</a></p></div><div class="product"><a data-dimension112="5443b428-aad4-11f1-abb3-2749d684b148" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2799" href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="jv4eAz83itsu8K2sbqL24G" name="1701006001.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/jv4eAz83itsu8K2sbqL24G.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow" data-dimension112="5443b428-aad4-11f1-abb3-2749d684b148" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2799">EOS R5 Mark I: was $3299 now $2799</a></strong><br>If you're looking to save some cash, you could instead opt for the slightly older Mark I, which is still a stunningly effective pro-grade body. Right now, it's sitting at $2,599, which makes it significantly cheaper than the second iteration. Sure, you're missing out on the latest computational and cutting-edge autofocus features here, but this camera still has that great 45MP full-frame sensor, 8k video, and excellent in-body image stabilization. Today's discount isn't a record low, but it matches the usual sales price for this body.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1547009-REG/canon_4147c002_eos_r5_mirrorless_camera.html">was $3299 <strong>now $2,799</strong></a><a class="view-deal button" href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow" data-dimension112="5443b428-aad4-11f1-abb3-2749d684b148" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2799">View Deal</a></p></div><div class="product"><a data-dimension112="5443b4a0-aad4-11f1-a7c4-1399cb548911" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1349" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:425px;"><p class="vanilla-image-block" style="padding-top:69.41%;"><img id="vL6pxyuNBPyj6GgTMg5yoK" name="canon eos r8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vL6pxyuNBPyj6GgTMg5yoK.jpg" mos="" align="middle" fullscreen="" width="425" height="295" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Canon's low-cost full-frame RF-mount camera is now even cheaper with this decent price cut. The EOS R8 packs many of the same features as the pricier EOS R6 II, including the 24.2MP sensor and 4K 60p video recording. We explained the key EOS R8 and EOS R6 Mark II differences, so if you can do without in-body image stabilization and sturdier build quality, then you can make a decent saving by opting for the smaller and lighter EOS R8. Today's price is actually $100 cheaper than the previous record-low price, so this is a real highlight of today's discounts at the retailer. </p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1748813-REG/canon_eos_r8_mirrorless_camera.html" data-dimension112="5443b4a0-aad4-11f1-a7c4-1399cb548911" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1349">was $1649 <strong>now $1,349</strong></a><a class="view-deal button" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow" data-dimension112="5443b4a0-aad4-11f1-a7c4-1399cb548911" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1349">View Deal</a></p></div><div class="product"><a data-dimension112="5443b518-aad4-11f1-858a-c599338f998f" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Wpei8XK22VHypgDH6HSsuj" name="Canon-EOS-R6-Mark-II.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/Wpei8XK22VHypgDH6HSsuj.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The EOS R6 Mark II is one of the best mirrorless hybrid cameras of the past few years. Our <a href="https://www.techradar.com/reviews/canon-eos-r6-ii-review-hybrid-just-got-better" data-dimension112="5443b518-aad4-11f1-858a-c599338f998f" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999">Canon EOS R6 II review</a> awarded this excellent model an impressive four and a half stars out of five, praising its autofocus, ISO handling, and burst shooting, so it's an easy recommendation — even if it isn't the latest model anymore. Annoyingly, this one has been $100 cheaper before, but today's discount is actually better than last Black Friday, impressively.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1733214-REG/canon_eos_r6_mark_ii.html">was $2299 <strong>now $1,999</strong></a><a class="view-deal button" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow" data-dimension112="5443b518-aad4-11f1-858a-c599338f998f" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999">View Deal</a></p></div><div class="product"><a data-dimension112="5443b8ce-aad4-11f1-af35-d1719f169ba7" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$849" href="https://www.adorama.com/carp.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="cZg5gyCgJecnK8vCdxM8C" name="EOS RP" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/cZg5gyCgJecnK8vCdxM8C.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Even cheaper still is the EOS RP: Canon's entry-level full-frame camera and the cheapest new full-frame body you'll find anywhere. As you'd expect, the EOS RP is a pretty stripped-down affair. It doesn't feature the best video specs or image stabilization, for example. It does, however, feature a decent 26.2MP full-frame CMOS sensor, a lightweight build, and good autofocus for a body in this price range. In terms of value, it's still a good choice, although it's still $50 away from the record-low price here.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1459282-REG/canon_eos_rp_mirrorless_digital.html" data-dimension112="5443b8ce-aad4-11f1-af35-d1719f169ba7" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$849">was $1149 <strong>now $799</strong></a><a class="view-deal button" href="https://www.adorama.com/carp.html" target="_blank" rel="nofollow" data-dimension112="5443b8ce-aad4-11f1-af35-d1719f169ba7" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$849">View Deal</a></p></div><div class="product"><a data-dimension112="5443b590-aad4-11f1-80e4-d9b1b7269d36" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="5443b590-aad4-11f1-80e4-d9b1b7269d36" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">Z5 II (body): was $1846.95 now $1596.95</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">and B&H Photo</a>. I loved this model <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it</a> and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">was $1849 <strong>now $1,596</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="5443b590-aad4-11f1-80e4-d9b1b7269d36" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">View Deal</a></p></div><div class="product"><a data-dimension112="5443b608-aad4-11f1-9b13-53e9ce4c4439" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9cZErL68yUuCj7GxVR5ZoL" name="1730207104.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/9cZErL68yUuCj7GxVR5ZoL.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="5443b608-aad4-11f1-9b13-53e9ce4c4439" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">Z6III: was $2499 now $1996.95</a></strong><br>TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review" target="_blank">Nikon Z6 III review</a> awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at B&H Photo and other retailers.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html">was $2699 <strong>now $2,096</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="5443b608-aad4-11f1-9b13-53e9ce4c4439" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">View Deal</a></p></div><div class="product"><a data-dimension112="5443b680-aad4-11f1-8951-75f7e799d6ab" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2046.95" href="https://www.adorama.com/nkzf.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:66.87%;"><img id="7arCyT7eZDYRZccEFVsxma" name="Nikon Z f.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/7arCyT7eZDYRZccEFVsxma.jpg" mos="" align="middle" fullscreen="" width="1500" height="1003" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Classic retro style, full-frame 24MP sensor, Nikon's best in-body image stabilisation, smart manual focus controls, and a dedicated black-and-white colour mode. The retro-style camera market is big business, and it attracts larger-than-life price tags. However, Nikon's Zf packs a technological punch alongside producing excellent image quality. The record low for this model is technically $1,799, but today's price reflects the various price hikes we've seen on this model in the last year or so. </p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1788062-REG/nikon_1761_zf_mirrorless_camera.html" data-dimension112="5443b680-aad4-11f1-8951-75f7e799d6ab" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2046.95">was $2196 <strong>now $2,046.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkzf.html" target="_blank" rel="nofollow" data-dimension112="5443b680-aad4-11f1-8951-75f7e799d6ab" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2046.95">View Deal</a></p></div><div class="product"><a data-dimension112="5443b6f8-aad4-11f1-a496-430cd755e8c5" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="i5NYLFJ2T6umircLPZe3ua" name="Nikon Z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/i5NYLFJ2T6umircLPZe3ua.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>We rate the Nikon Z8 as the <a href="https://www.techradar.com/news/best-mirrorless-camera#section-the-best-pro-hybrid-mirrorless-camera" data-dimension112="5443b6f8-aad4-11f1-a496-430cd755e8c5" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">best full-frame hybrid camera for pros</a>. Of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our <a href="https://www.techradar.com/reviews/nikon-z8-review">Nikon Z8 review</a> awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but again, tariffs have unfortunately shifted the price for this one up a notch in recent months. Today's price is actually one of the best we've seen for a while now.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html">was $4299 <strong>now $3,396.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow" data-dimension112="5443b6f8-aad4-11f1-a496-430cd755e8c5" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">View Deal</a></p></div><div class="product"><a data-dimension112="f5f02ef8-aad6-11f1-abdf-29a6b51d5aaa" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95" href="https://www.adorama.com/nikon-z30-dx-format-mirrorless-camera-body-64gb-bundle/p/nkz30ak" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2202px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="yxnh38fBg8UqJzkLU4CeAZ" name="Nikon Z30 white background" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/yxnh38fBg8UqJzkLU4CeAZ.jpg" mos="" align="middle" fullscreen="" width="2202" height="2202" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Z30 is Nikon's cheapest mirrorless camera, and a great choice if you're looking to get started with either photography or video. Primarily designed for beginner vloggers, the Z30 features excellent 4K video, a flip-out touchscreen, plus a dedicated mic port. A lack of a viewfinder means this isn't the best for dedicated photographers, but if you're coming from a phone, you may not mind that.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1713849-REG/nikon_z30_mirrorless_camera.html" data-dimension112="f5f02ef8-aad6-11f1-abdf-29a6b51d5aaa" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95">was $806 <strong>now $606.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nikon-z30-dx-format-mirrorless-camera-body-64gb-bundle/p/nkz30ak" target="_blank" rel="nofollow" data-dimension112="f5f02ef8-aad6-11f1-abdf-29a6b51d5aaa" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95">View Deal</a></p></div><div class="product"><a data-dimension112="e4a1dc14-aad6-11f1-bd82-bdd20860c388" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998" href="https://www.adorama.com/sony-alpha-a7cr-mirrorless-camera/p/isoa7cr" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="vmBm4EWfLZuEdussePXRV" name="a7CR" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vmBm4EWfLZuEdussePXRV.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The a7CR might just be the ultimate travel camera. With its 61MP sensor, excellent autofocus, and range-finger-esque design, it's a fantastic choice if you want a powerful camera with a compact form factor. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7c-r-review" data-dimension112="e4a1dc14-aad6-11f1-bd82-bdd20860c388" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998">Sony a7CR review</a> almost awarded this one full marks, with our only major complaints being the price and the relatively small viewfinder, which you can forgive considering it's being squeezed onto such a small body.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1784157-REG/sony_a7cr_mirrorless_camera_black.html">was <del>$3,399</del> <strong>now $2,998</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7cr-mirrorless-camera/p/isoa7cr" target="_blank" rel="nofollow" data-dimension112="e4a1dc14-aad6-11f1-bd82-bdd20860c388" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998">View Deal</a></p></div><div class="product"><a data-dimension112="5443b766-aad4-11f1-92c5-e94cb874b6cd" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3498" href="https://www.adorama.com/isoa7r5.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YyVhXmyKLqf3D7FT9JBmyj" name="1716289482.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YyVhXmyKLqf3D7FT9JBmyj.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha a7R V is our current top pick for professional stills photographers, although anyone with a penchant for resolution will marvel at its incredible 61MP sensor. While you'll need some high-level glass to truly harness the full resolving power of the A7R V, its handy eight-stop image stabilization and superb tracking autofocus make it a superbly usable camera for landscape, product, or studio work. Today's price at Adorama brings the body down to within $100 of its lowest ever price, which isn't bad considering the price hikes.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1731389-REG/sony_alpha_camera.html" data-dimension112="5443b766-aad4-11f1-92c5-e94cb874b6cd" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3498">was $3799 <strong>now $3,498</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7r5.html" target="_blank" rel="nofollow" data-dimension112="5443b766-aad4-11f1-92c5-e94cb874b6cd" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3498">View Deal</a></p></div><div class="product"><a data-dimension112="5443b93c-aad4-11f1-a4fa-c73a3f63b031" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="NsUTsUnR6WANKo6sKJx8mh" name="Sony Alpha a7 IV product.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/NsUTsUnR6WANKo6sKJx8mh.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="5443b93c-aad4-11f1-a4fa-c73a3f63b031" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">Alpha A7 IV: was $2699 now $1998</a></strong><br>The A7 IV is no longer the flagship mid-range body from Sony, but we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at its lowest-ever price.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1667800-REG/sony_ilce_7m4_b_alpha_a7_iv_mirrorless.html">was $2699 <strong>now $1,998</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="5443b93c-aad4-11f1-a4fa-c73a3f63b031" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">View Deal</a></p></div><div class="product"><a data-dimension112="d30be238-aad6-11f1-8b91-939bc2e4f76f" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698" href="https://www.adorama.com/sony-alpha-1-mirrorless-camera/p/isoa1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="f8BEWyrxqmLPwLAQznyZ7Q" name="Alpha 1" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/f8BEWyrxqmLPwLAQznyZ7Q.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha 1's eye-wateringly high price tag will mean that it's not for everybody, but a decent price cut at Adorama today means it's a little easier on the pocket. And, if you have deep pockets, then the first Alpha 1 is still an amazing do-it-all camera. With incredible autofocus, 8K video, and a 50.1MP full-frame sensor, the Sony Alpha 1 can still keep up with the competition — even if it isn't right at the cutting edge for the brand anymore.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1619483-REG/sony_ilce_1_b_alpha_a1_mirrorless_digital.html" data-dimension112="d30be238-aad6-11f1-8b91-939bc2e4f76f" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698">was <del>$6,199</del> <strong>now $5,698</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-1-mirrorless-camera/p/isoa1" target="_blank" rel="nofollow" data-dimension112="d30be238-aad6-11f1-8b91-939bc2e4f76f" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698">View Deal</a></p></div><div class="product"><a data-dimension112="5443b7de-aad4-11f1-94a6-075659e548f3" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qX8i4CwfUkJ5ieJPRxZAZY" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qX8i4CwfUkJ5ieJPRxZAZY.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="5443b7de-aad4-11f1-94a6-075659e548f3" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699">OM-3 camera: was $1999 now $1699</a></strong><br>We've been waiting for the stunning OM System OM-3 to get a decent price cut ever since it was released earlier this year, and here we are. While still pricey, you get the same speedy stacked 20MP Micro Four Thirds sensor as the flagship OM System OM-1 Mark II, intelligent subject-tracking autofocus, and up to 50FPS continuous burst. There's also OM System's Log color profile for video and support for <a href="https://www.techradar.com/tag/4k">4K</a> capture at 60FPS. All that is wrapped up in a design that we think stands out as one of the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">most appealing on the market right now</a>. Today's price cut is a new record low, so it's definitely worth checking out.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1876132-REG/om_system_v210050sw000_om_3_mirrorless_camera.html">was $1999 <strong>now $1,699</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="5443b7de-aad4-11f1-94a6-075659e548f3" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699">View Deal</a></p></div><div class="product"><a data-dimension112="5443b856-aad4-11f1-aadb-0743ab9e1654" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1509px;"><p class="vanilla-image-block" style="padding-top:99.34%;"><img id="kkv5urZVe74Y56qmBvL3kA" name="1721901400.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kkv5urZVe74Y56qmBvL3kA.jpg" mos="" align="middle" fullscreen="" width="1509" height="1499" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="5443b856-aad4-11f1-aadb-0743ab9e1654" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">OM-1 Mark II: was $2399.99 now $1999.99</a></strong><br>This is, so far, the lowest price yet for a camera we called 'mind-blowingly capable in our <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om-1-ii-review">OM System OM-1 II review</a>. Key features include a 20MP BSI Micro Four Thirds sensor with blazingly quick shooting speeds and a host of innovative built-in software features. While the OM-1 II has niche appeal, it's a superb option for adventure, wildlife, and landscape/travel photographers looking to cut a bulky kit bag down to size.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1806609-REG/om_system_v210040bu000_om_1_mark_ii_camera.html">was $2,399 <strong>now $1,999.99</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="5443b856-aad4-11f1-aadb-0743ab9e1654" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">View Deal</a></p></div><div class="product"><a data-dimension112="5443b9b4-aad4-11f1-9577-2949f34e9c26" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498" href="https://www.adorama.com/isoa7m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="KcDMELUbzvrUeq86W2LAnP" name="Sony Alpha A7 III.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/KcDMELUbzvrUeq86W2LAnP.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha A7 III is an older body now but there's a reason Sony has kept it in production as the 'entry-level' A7 option - it's still a stunning camera. Our <a href="https://www.techradar.com/reviews/sony-alpha-a7-iii-review" data-dimension112="5443b9b4-aad4-11f1-9577-2949f34e9c26" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498">Sony Alpha a7 III review</a> awarded this model a full five stars when we originally tested it and it's an easy recommendation even in 2024. You miss out on some of the latest bells and whistles, but the A7 III still has great autofocus, uncropped 4K video, and a 24.2MP full-frame sensor that's more than capable. The body has been $1,299 before, however.</p><p><strong>B&H Photo:</strong> <a href="https://www.adorama.com/isoa7m3.html">was $1999 <strong>now $1,498</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m3.html" target="_blank" rel="nofollow" data-dimension112="5443b9b4-aad4-11f1-9577-2949f34e9c26" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498">View Deal</a></p></div><div class="product"><a data-dimension112="5443ba2c-aad4-11f1-ad4e-258c9ed8ed52" data-action="Deal Block" data-label="Lumix S9" data-dimension48="Lumix S9" data-dimension25="$1196" href="https://www.bhphotovideo.com/c/product/1828733-REG/panasonic_dc_s9bodyk_lumix_s9_mirrorless_camera.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qdAehKf83ENQHPXn65RzdD" name="PanasonicLumixS9" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qdAehKf83ENQHPXn65RzdD.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Panasonic's smallest full-frame camera, the Lumix S9, has a genuinely great record-low price right now. Featuring 6K 'open gate' video, Panasonic's excellent real-time LUTs, and impressive image stabilization, the S9 brings an extremely competitive set of video-focused features for the price. While photographers will be better served with other bodies, the S9 is a great choice for beginner videographers in particular. At this price, it's easily one of the cheapest full-frame cameras on the market.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1828733-REG/panasonic_dc_s9bodyk_lumix_s9_mirrorless_camera.html" data-dimension112="5443ba2c-aad4-11f1-ad4e-258c9ed8ed52" data-action="Deal Block" data-label="Lumix S9" data-dimension48="Lumix S9" data-dimension25="$1196">was $1497 <strong>now $1,197</strong></a><a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1828733-REG/panasonic_dc_s9bodyk_lumix_s9_mirrorless_camera.html" target="_blank" rel="nofollow" data-dimension112="5443ba2c-aad4-11f1-ad4e-258c9ed8ed52" data-action="Deal Block" data-label="Lumix S9" data-dimension48="Lumix S9" data-dimension25="$1196">View Deal</a></p></div><div class="product"><a data-dimension112="5443bb4e-aad4-11f1-8be9-95404634b175" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1497.99" href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kt4N4CBXskYwPsKph8cJtR" name="Panasonic Lumix S5 II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kt4N4CBXskYwPsKph8cJtR.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow" data-dimension112="5443bb4e-aad4-11f1-8be9-95404634b175" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1497.99">Lumix S5 II: was $1997.99 now $1497.99</a></strong><br>The Panasonic S5 II is easily one of our favorite hybrid flagships right now - especially because today's discount at Adorama makes it a competitive choice to the likes of the Nikon Z5 II. Highlight features for the S5 II include a new 24MP full-frame sensor with phase detection AF (a first for Panasonic),  uncropped 6K / 30p video, and superb image stabilization. We were also impressed by the S5 II's rugged build quality and overall well-thought-out ergonomics, which is obviously handy when pairing up with some of the larger lenses available in the L-Mount ecosystem. Check out our <a href="https://www.techradar.com/reviews/panasonic-lumix-s5-ii-review-time-to-switch#section-how-i-tested-the-panasonic-lumix-s5-ii">Panasonic S5 II review</a> for more details on this excellent camera.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1742428-REG/panasonic_dc_s5m2body_lumix_s5_ii_mirrorless.html">was $1997 <strong>now $1,497</strong></a><a class="view-deal button" href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow" data-dimension112="5443bb4e-aad4-11f1-8be9-95404634b175" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1497.99">View Deal</a></p></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/this-weeks-labor-day-sales-include-record-low-prices-on-sony-nikon-and-canon-cameras-our-experts-recommend-these-16-deals</link>
                                                                            <description>
                            <![CDATA[ The Labor Day sales at specialist retailers include the Canon EOS R5 Mark II, the Nikon Z5 II, and the Sony A7R V, to name just a few. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">gCJFoaRfDNGz7FDAbpzfzG</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/EHNR32q3XXc78i43kiYXgn-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 07 Sep 2026 16:46:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EHNR32q3XXc78i43kiYXgn-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Beste kamera: Sony A7 IV er et av de beste kameraene på markedet.]]></media:description>                                                            <media:text><![CDATA[The Sony A7R V on a table without a lens]]></media:text>
                                <media:title type="plain"><![CDATA[The Sony A7R V on a table without a lens]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/EHNR32q3XXc78i43kiYXgn-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>The annual Labor Day sales are traditionally more associated with grills than with price cuts on the latest cameras, but between you and me, it's often a great time to consider upgrading. Specialist retailers like Adorama and B&H Photo usually have great discounts around federal holidays, and this week is no exception, with several of our favorite models on sale. </p><p>• Check out today's sales at <a href="https://www.adorama.com/">Adorama</a> and <a href="https://www.bhphotovideo.com/">B&H Photo</a></p><p>I've been scanning through the retail events today, and I've found some great deals on models like the Canon EOS R5 Mark II, the Nikon Z5 II, and the Sony A7R V — all of which are highly rated here at TechRadar. In some cases, we're even seeing record-low prices (or at least the best prices since most of the big brands hiked their prices). </p><p>Just below, you can see a list of 16 deals that I've picked out as particularly good value buys. I've started with Canon models, but you'll also find Nikon and Sony, as well as some great prices on OM System's latest models. </p><p>Where applicable, I've made sure to point out the various record-low prices — or some context around the various price hikes that have hit cameras recently. </p><h2 id="today-39-s-best-labor-day-camera-deals">Today's best Labor Day camera deals</h2><div class="product"><a data-dimension112="5443b3b0-aad4-11f1-b445-ed3962e9ab38" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3999.99" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:826px;"><p class="vanilla-image-block" style="padding-top:99.88%;"><img id="CafKLHTZM9Zfm735SvuRbK" name="canon eos r5 mark ii.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/CafKLHTZM9Zfm735SvuRbK.jpg" mos="" align="middle" fullscreen="" width="826" height="825" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r5-mark-ii-review" data-dimension112="5443b3b0-aad4-11f1-b445-ed3962e9ab38" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3999.99">Canon EOS R5 Mark II review</a> awarded this stunning flagship camera a full five stars out of five — and it's easy to see why. Alongside incredible autofocus (easily some of the best we've ever tested), a 45MP full-frame sensor, and a host of new computational features, the EOS R5 Mark II is easily one of the best cameras on the market right now. Is it overkill for most? Arguably. However, professional photographers will love how this camera makes the most demanding of tasks easy. Today's discount isn't a record low (that's $3,899), but it is the usual sales price for this particular model. </p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1840289-REG/canon_6536c002_eos_r5_mark_ii.html">was $4399 <strong>now $3,999</strong></a><a class="view-deal button" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow" data-dimension112="5443b3b0-aad4-11f1-b445-ed3962e9ab38" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3999.99">View Deal</a></p></div><div class="product"><a data-dimension112="5443b428-aad4-11f1-abb3-2749d684b148" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2799" href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="jv4eAz83itsu8K2sbqL24G" name="1701006001.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/jv4eAz83itsu8K2sbqL24G.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow" data-dimension112="5443b428-aad4-11f1-abb3-2749d684b148" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2799">EOS R5 Mark I: was $3299 now $2799</a></strong><br>If you're looking to save some cash, you could instead opt for the slightly older Mark I, which is still a stunningly effective pro-grade body. Right now, it's sitting at $2,599, which makes it significantly cheaper than the second iteration. Sure, you're missing out on the latest computational and cutting-edge autofocus features here, but this camera still has that great 45MP full-frame sensor, 8k video, and excellent in-body image stabilization. Today's discount isn't a record low, but it matches the usual sales price for this body.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1547009-REG/canon_4147c002_eos_r5_mirrorless_camera.html">was $3299 <strong>now $2,799</strong></a><a class="view-deal button" href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow" data-dimension112="5443b428-aad4-11f1-abb3-2749d684b148" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2799">View Deal</a></p></div><div class="product"><a data-dimension112="5443b4a0-aad4-11f1-a7c4-1399cb548911" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1349" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:425px;"><p class="vanilla-image-block" style="padding-top:69.41%;"><img id="vL6pxyuNBPyj6GgTMg5yoK" name="canon eos r8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vL6pxyuNBPyj6GgTMg5yoK.jpg" mos="" align="middle" fullscreen="" width="425" height="295" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Canon's low-cost full-frame RF-mount camera is now even cheaper with this decent price cut. The EOS R8 packs many of the same features as the pricier EOS R6 II, including the 24.2MP sensor and 4K 60p video recording. We explained the key EOS R8 and EOS R6 Mark II differences, so if you can do without in-body image stabilization and sturdier build quality, then you can make a decent saving by opting for the smaller and lighter EOS R8. Today's price is actually $100 cheaper than the previous record-low price, so this is a real highlight of today's discounts at the retailer. </p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1748813-REG/canon_eos_r8_mirrorless_camera.html" data-dimension112="5443b4a0-aad4-11f1-a7c4-1399cb548911" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1349">was $1649 <strong>now $1,349</strong></a><a class="view-deal button" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow" data-dimension112="5443b4a0-aad4-11f1-a7c4-1399cb548911" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1349">View Deal</a></p></div><div class="product"><a data-dimension112="5443b518-aad4-11f1-858a-c599338f998f" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Wpei8XK22VHypgDH6HSsuj" name="Canon-EOS-R6-Mark-II.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/Wpei8XK22VHypgDH6HSsuj.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The EOS R6 Mark II is one of the best mirrorless hybrid cameras of the past few years. Our <a href="https://www.techradar.com/reviews/canon-eos-r6-ii-review-hybrid-just-got-better" data-dimension112="5443b518-aad4-11f1-858a-c599338f998f" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999">Canon EOS R6 II review</a> awarded this excellent model an impressive four and a half stars out of five, praising its autofocus, ISO handling, and burst shooting, so it's an easy recommendation — even if it isn't the latest model anymore. Annoyingly, this one has been $100 cheaper before, but today's discount is actually better than last Black Friday, impressively.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1733214-REG/canon_eos_r6_mark_ii.html">was $2299 <strong>now $1,999</strong></a><a class="view-deal button" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow" data-dimension112="5443b518-aad4-11f1-858a-c599338f998f" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999">View Deal</a></p></div><div class="product"><a data-dimension112="5443b8ce-aad4-11f1-af35-d1719f169ba7" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$849" href="https://www.adorama.com/carp.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="cZg5gyCgJecnK8vCdxM8C" name="EOS RP" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/cZg5gyCgJecnK8vCdxM8C.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Even cheaper still is the EOS RP: Canon's entry-level full-frame camera and the cheapest new full-frame body you'll find anywhere. As you'd expect, the EOS RP is a pretty stripped-down affair. It doesn't feature the best video specs or image stabilization, for example. It does, however, feature a decent 26.2MP full-frame CMOS sensor, a lightweight build, and good autofocus for a body in this price range. In terms of value, it's still a good choice, although it's still $50 away from the record-low price here.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1459282-REG/canon_eos_rp_mirrorless_digital.html" data-dimension112="5443b8ce-aad4-11f1-af35-d1719f169ba7" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$849">was $1149 <strong>now $799</strong></a><a class="view-deal button" href="https://www.adorama.com/carp.html" target="_blank" rel="nofollow" data-dimension112="5443b8ce-aad4-11f1-af35-d1719f169ba7" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$849">View Deal</a></p></div><div class="product"><a data-dimension112="5443b590-aad4-11f1-80e4-d9b1b7269d36" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="5443b590-aad4-11f1-80e4-d9b1b7269d36" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">Z5 II (body): was $1846.95 now $1596.95</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">and B&H Photo</a>. I loved this model <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it</a> and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">was $1849 <strong>now $1,596</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="5443b590-aad4-11f1-80e4-d9b1b7269d36" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">View Deal</a></p></div><div class="product"><a data-dimension112="5443b608-aad4-11f1-9b13-53e9ce4c4439" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9cZErL68yUuCj7GxVR5ZoL" name="1730207104.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/9cZErL68yUuCj7GxVR5ZoL.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="5443b608-aad4-11f1-9b13-53e9ce4c4439" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">Z6III: was $2499 now $1996.95</a></strong><br>TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review" target="_blank">Nikon Z6 III review</a> awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at B&H Photo and other retailers.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html">was $2699 <strong>now $2,096</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="5443b608-aad4-11f1-9b13-53e9ce4c4439" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">View Deal</a></p></div><div class="product"><a data-dimension112="5443b680-aad4-11f1-8951-75f7e799d6ab" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2046.95" href="https://www.adorama.com/nkzf.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:66.87%;"><img id="7arCyT7eZDYRZccEFVsxma" name="Nikon Z f.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/7arCyT7eZDYRZccEFVsxma.jpg" mos="" align="middle" fullscreen="" width="1500" height="1003" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Classic retro style, full-frame 24MP sensor, Nikon's best in-body image stabilisation, smart manual focus controls, and a dedicated black-and-white colour mode. The retro-style camera market is big business, and it attracts larger-than-life price tags. However, Nikon's Zf packs a technological punch alongside producing excellent image quality. The record low for this model is technically $1,799, but today's price reflects the various price hikes we've seen on this model in the last year or so. </p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1788062-REG/nikon_1761_zf_mirrorless_camera.html" data-dimension112="5443b680-aad4-11f1-8951-75f7e799d6ab" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2046.95">was $2196 <strong>now $2,046.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkzf.html" target="_blank" rel="nofollow" data-dimension112="5443b680-aad4-11f1-8951-75f7e799d6ab" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2046.95">View Deal</a></p></div><div class="product"><a data-dimension112="5443b6f8-aad4-11f1-a496-430cd755e8c5" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="i5NYLFJ2T6umircLPZe3ua" name="Nikon Z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/i5NYLFJ2T6umircLPZe3ua.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>We rate the Nikon Z8 as the <a href="https://www.techradar.com/news/best-mirrorless-camera#section-the-best-pro-hybrid-mirrorless-camera" data-dimension112="5443b6f8-aad4-11f1-a496-430cd755e8c5" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">best full-frame hybrid camera for pros</a>. Of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our <a href="https://www.techradar.com/reviews/nikon-z8-review">Nikon Z8 review</a> awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but again, tariffs have unfortunately shifted the price for this one up a notch in recent months. Today's price is actually one of the best we've seen for a while now.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html">was $4299 <strong>now $3,396.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow" data-dimension112="5443b6f8-aad4-11f1-a496-430cd755e8c5" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">View Deal</a></p></div><div class="product"><a data-dimension112="f5f02ef8-aad6-11f1-abdf-29a6b51d5aaa" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95" href="https://www.adorama.com/nikon-z30-dx-format-mirrorless-camera-body-64gb-bundle/p/nkz30ak" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2202px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="yxnh38fBg8UqJzkLU4CeAZ" name="Nikon Z30 white background" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/yxnh38fBg8UqJzkLU4CeAZ.jpg" mos="" align="middle" fullscreen="" width="2202" height="2202" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Z30 is Nikon's cheapest mirrorless camera, and a great choice if you're looking to get started with either photography or video. Primarily designed for beginner vloggers, the Z30 features excellent 4K video, a flip-out touchscreen, plus a dedicated mic port. A lack of a viewfinder means this isn't the best for dedicated photographers, but if you're coming from a phone, you may not mind that.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1713849-REG/nikon_z30_mirrorless_camera.html" data-dimension112="f5f02ef8-aad6-11f1-abdf-29a6b51d5aaa" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95">was $806 <strong>now $606.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nikon-z30-dx-format-mirrorless-camera-body-64gb-bundle/p/nkz30ak" target="_blank" rel="nofollow" data-dimension112="f5f02ef8-aad6-11f1-abdf-29a6b51d5aaa" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95">View Deal</a></p></div><div class="product"><a data-dimension112="e4a1dc14-aad6-11f1-bd82-bdd20860c388" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998" href="https://www.adorama.com/sony-alpha-a7cr-mirrorless-camera/p/isoa7cr" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="vmBm4EWfLZuEdussePXRV" name="a7CR" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vmBm4EWfLZuEdussePXRV.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The a7CR might just be the ultimate travel camera. With its 61MP sensor, excellent autofocus, and range-finger-esque design, it's a fantastic choice if you want a powerful camera with a compact form factor. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7c-r-review" data-dimension112="e4a1dc14-aad6-11f1-bd82-bdd20860c388" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998">Sony a7CR review</a> almost awarded this one full marks, with our only major complaints being the price and the relatively small viewfinder, which you can forgive considering it's being squeezed onto such a small body.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1784157-REG/sony_a7cr_mirrorless_camera_black.html">was <del>$3,399</del> <strong>now $2,998</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7cr-mirrorless-camera/p/isoa7cr" target="_blank" rel="nofollow" data-dimension112="e4a1dc14-aad6-11f1-bd82-bdd20860c388" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998">View Deal</a></p></div><div class="product"><a data-dimension112="5443b766-aad4-11f1-92c5-e94cb874b6cd" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3498" href="https://www.adorama.com/isoa7r5.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YyVhXmyKLqf3D7FT9JBmyj" name="1716289482.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YyVhXmyKLqf3D7FT9JBmyj.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha a7R V is our current top pick for professional stills photographers, although anyone with a penchant for resolution will marvel at its incredible 61MP sensor. While you'll need some high-level glass to truly harness the full resolving power of the A7R V, its handy eight-stop image stabilization and superb tracking autofocus make it a superbly usable camera for landscape, product, or studio work. Today's price at Adorama brings the body down to within $100 of its lowest ever price, which isn't bad considering the price hikes.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1731389-REG/sony_alpha_camera.html" data-dimension112="5443b766-aad4-11f1-92c5-e94cb874b6cd" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3498">was $3799 <strong>now $3,498</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7r5.html" target="_blank" rel="nofollow" data-dimension112="5443b766-aad4-11f1-92c5-e94cb874b6cd" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3498">View Deal</a></p></div><div class="product"><a data-dimension112="5443b93c-aad4-11f1-a4fa-c73a3f63b031" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="NsUTsUnR6WANKo6sKJx8mh" name="Sony Alpha a7 IV product.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/NsUTsUnR6WANKo6sKJx8mh.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="5443b93c-aad4-11f1-a4fa-c73a3f63b031" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">Alpha A7 IV: was $2699 now $1998</a></strong><br>The A7 IV is no longer the flagship mid-range body from Sony, but we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at its lowest-ever price.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1667800-REG/sony_ilce_7m4_b_alpha_a7_iv_mirrorless.html">was $2699 <strong>now $1,998</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="5443b93c-aad4-11f1-a4fa-c73a3f63b031" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">View Deal</a></p></div><div class="product"><a data-dimension112="d30be238-aad6-11f1-8b91-939bc2e4f76f" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698" href="https://www.adorama.com/sony-alpha-1-mirrorless-camera/p/isoa1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="f8BEWyrxqmLPwLAQznyZ7Q" name="Alpha 1" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/f8BEWyrxqmLPwLAQznyZ7Q.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha 1's eye-wateringly high price tag will mean that it's not for everybody, but a decent price cut at Adorama today means it's a little easier on the pocket. And, if you have deep pockets, then the first Alpha 1 is still an amazing do-it-all camera. With incredible autofocus, 8K video, and a 50.1MP full-frame sensor, the Sony Alpha 1 can still keep up with the competition — even if it isn't right at the cutting edge for the brand anymore.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1619483-REG/sony_ilce_1_b_alpha_a1_mirrorless_digital.html" data-dimension112="d30be238-aad6-11f1-8b91-939bc2e4f76f" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698">was <del>$6,199</del> <strong>now $5,698</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-1-mirrorless-camera/p/isoa1" target="_blank" rel="nofollow" data-dimension112="d30be238-aad6-11f1-8b91-939bc2e4f76f" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698">View Deal</a></p></div><div class="product"><a data-dimension112="5443b7de-aad4-11f1-94a6-075659e548f3" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qX8i4CwfUkJ5ieJPRxZAZY" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qX8i4CwfUkJ5ieJPRxZAZY.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="5443b7de-aad4-11f1-94a6-075659e548f3" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699">OM-3 camera: was $1999 now $1699</a></strong><br>We've been waiting for the stunning OM System OM-3 to get a decent price cut ever since it was released earlier this year, and here we are. While still pricey, you get the same speedy stacked 20MP Micro Four Thirds sensor as the flagship OM System OM-1 Mark II, intelligent subject-tracking autofocus, and up to 50FPS continuous burst. There's also OM System's Log color profile for video and support for <a href="https://www.techradar.com/tag/4k">4K</a> capture at 60FPS. All that is wrapped up in a design that we think stands out as one of the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">most appealing on the market right now</a>. Today's price cut is a new record low, so it's definitely worth checking out.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1876132-REG/om_system_v210050sw000_om_3_mirrorless_camera.html">was $1999 <strong>now $1,699</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="5443b7de-aad4-11f1-94a6-075659e548f3" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699">View Deal</a></p></div><div class="product"><a data-dimension112="5443b856-aad4-11f1-aadb-0743ab9e1654" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1509px;"><p class="vanilla-image-block" style="padding-top:99.34%;"><img id="kkv5urZVe74Y56qmBvL3kA" name="1721901400.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kkv5urZVe74Y56qmBvL3kA.jpg" mos="" align="middle" fullscreen="" width="1509" height="1499" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="5443b856-aad4-11f1-aadb-0743ab9e1654" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">OM-1 Mark II: was $2399.99 now $1999.99</a></strong><br>This is, so far, the lowest price yet for a camera we called 'mind-blowingly capable in our <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om-1-ii-review">OM System OM-1 II review</a>. Key features include a 20MP BSI Micro Four Thirds sensor with blazingly quick shooting speeds and a host of innovative built-in software features. While the OM-1 II has niche appeal, it's a superb option for adventure, wildlife, and landscape/travel photographers looking to cut a bulky kit bag down to size.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1806609-REG/om_system_v210040bu000_om_1_mark_ii_camera.html">was $2,399 <strong>now $1,999.99</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="5443b856-aad4-11f1-aadb-0743ab9e1654" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">View Deal</a></p></div><div class="product"><a data-dimension112="5443b9b4-aad4-11f1-9577-2949f34e9c26" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498" href="https://www.adorama.com/isoa7m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="KcDMELUbzvrUeq86W2LAnP" name="Sony Alpha A7 III.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/KcDMELUbzvrUeq86W2LAnP.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha A7 III is an older body now but there's a reason Sony has kept it in production as the 'entry-level' A7 option - it's still a stunning camera. Our <a href="https://www.techradar.com/reviews/sony-alpha-a7-iii-review" data-dimension112="5443b9b4-aad4-11f1-9577-2949f34e9c26" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498">Sony Alpha a7 III review</a> awarded this model a full five stars when we originally tested it and it's an easy recommendation even in 2024. You miss out on some of the latest bells and whistles, but the A7 III still has great autofocus, uncropped 4K video, and a 24.2MP full-frame sensor that's more than capable. The body has been $1,299 before, however.</p><p><strong>B&H Photo:</strong> <a href="https://www.adorama.com/isoa7m3.html">was $1999 <strong>now $1,498</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m3.html" target="_blank" rel="nofollow" data-dimension112="5443b9b4-aad4-11f1-9577-2949f34e9c26" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498">View Deal</a></p></div><div class="product"><a data-dimension112="5443ba2c-aad4-11f1-ad4e-258c9ed8ed52" data-action="Deal Block" data-label="Lumix S9" data-dimension48="Lumix S9" data-dimension25="$1196" href="https://www.bhphotovideo.com/c/product/1828733-REG/panasonic_dc_s9bodyk_lumix_s9_mirrorless_camera.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qdAehKf83ENQHPXn65RzdD" name="PanasonicLumixS9" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qdAehKf83ENQHPXn65RzdD.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Panasonic's smallest full-frame camera, the Lumix S9, has a genuinely great record-low price right now. Featuring 6K 'open gate' video, Panasonic's excellent real-time LUTs, and impressive image stabilization, the S9 brings an extremely competitive set of video-focused features for the price. While photographers will be better served with other bodies, the S9 is a great choice for beginner videographers in particular. At this price, it's easily one of the cheapest full-frame cameras on the market.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1828733-REG/panasonic_dc_s9bodyk_lumix_s9_mirrorless_camera.html" data-dimension112="5443ba2c-aad4-11f1-ad4e-258c9ed8ed52" data-action="Deal Block" data-label="Lumix S9" data-dimension48="Lumix S9" data-dimension25="$1196">was $1497 <strong>now $1,197</strong></a><a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1828733-REG/panasonic_dc_s9bodyk_lumix_s9_mirrorless_camera.html" target="_blank" rel="nofollow" data-dimension112="5443ba2c-aad4-11f1-ad4e-258c9ed8ed52" data-action="Deal Block" data-label="Lumix S9" data-dimension48="Lumix S9" data-dimension25="$1196">View Deal</a></p></div><div class="product"><a data-dimension112="5443bb4e-aad4-11f1-8be9-95404634b175" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1497.99" href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kt4N4CBXskYwPsKph8cJtR" name="Panasonic Lumix S5 II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kt4N4CBXskYwPsKph8cJtR.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow" data-dimension112="5443bb4e-aad4-11f1-8be9-95404634b175" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1497.99">Lumix S5 II: was $1997.99 now $1497.99</a></strong><br>The Panasonic S5 II is easily one of our favorite hybrid flagships right now - especially because today's discount at Adorama makes it a competitive choice to the likes of the Nikon Z5 II. Highlight features for the S5 II include a new 24MP full-frame sensor with phase detection AF (a first for Panasonic),  uncropped 6K / 30p video, and superb image stabilization. We were also impressed by the S5 II's rugged build quality and overall well-thought-out ergonomics, which is obviously handy when pairing up with some of the larger lenses available in the L-Mount ecosystem. Check out our <a href="https://www.techradar.com/reviews/panasonic-lumix-s5-ii-review-time-to-switch#section-how-i-tested-the-panasonic-lumix-s5-ii">Panasonic S5 II review</a> for more details on this excellent camera.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1742428-REG/panasonic_dc_s5m2body_lumix_s5_ii_mirrorless.html">was $1997 <strong>now $1,497</strong></a><a class="view-deal button" href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow" data-dimension112="5443bb4e-aad4-11f1-8be9-95404634b175" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1497.99">View Deal</a></p></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Caira’s AI mirrorless camera is getting ‘Nano Banana for video editing’ — but it only works on footage you’ve actually shot ]]></title>
                                                                                                <dc:content><![CDATA[ <ul><li><strong>Caira is adding generative video editing powered by Google’s Gemini Omni 1.1 Flash and Runway’s Aleph 2.0</strong></li><li><strong>The feature can relight, reframe and extend captured footage or add simulated camera movements using natural-language instructions</strong></li><li><strong>Every edit must start with footage shot on Caira, while AI-generated results are saved separately and marked using Google’s SynthID</strong></li></ul><p>Camera Intelligence, the AI camera startup that created <a href="https://www.techradar.com/cameras/mirrorless-cameras/the-nano-banana-camera-will-let-you-edit-photos-in-real-time-using-just-your-voice-and-i-cant-wait-to-try-it">Caira</a>, an AI-native Micro Four Thirds mirrorless camera, today announced Generative Video Editing is being added to the existing Caira camera system. Camera Intelligence claims it is the first company to integrate video-generation models into a mirrorless camera system.</p><p>Generative Video Editing works through the Caira app with footage captured on the existing Caira device — it can’t generate its own AI video. A private beta opens for current Caira customers, before becoming part of the paid Caira Studio software package in Autumn 2026. Pricing hasn’t been announced.</p><p>"Last year we were the first mirrorless camera to edit photographs with generative AI,  and we learned a great deal from the conversation that followed," said Vishal Kumar, CEO and co-founder of Camera Intelligence. "This year, after shipping Caira a large majority of our surveyed backers said generative editing for video would be useful to them - a clear impetus to bring these ideas to life.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1280px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="CPBPoDUkGDCMc9Dw4Mexud" name="Caira Camera - image 2 copy" alt="Caira Camera" src="https://cdn.mos.cms.futurecdn.net/CPBPoDUkGDCMc9Dw4Mexud.jpg" mos="" align="middle" fullscreen="" width="1280" height="720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Camera Intelligence)</span></figcaption></figure><h2 id="powered-by-google-s-gemini-omni-and-runway-s-aleph-2-0">Powered by Google’s Gemini Omni and Runway’s Aleph 2.0</h2><p>Powered by Google's Gemini Omni 1.1 Flash and Runway's Aleph 2.0, Camera Intelligence is the first company to embed video generation models directly into a mirrorless camera system. </p><p>Through the Caira app, you can apply visual and camera-motion effects in-the-moment to footage you have already captured with Caira via a series of templates guided by natural language.</p><p>We first <a href="https://www.techradar.com/cameras/caira-camera-review">reviewed the Caira camera</a> last year. It combined a<strong> </strong>proper Micro Four Thirds hardware with the simplicity of a smartphone (the Caira snaps onto your iPhone using MagSafe) into a weird but impressive hybrid. </p><p>Under the hood it’s running a proper Micro Four Thirds sensor, powered by Qualcomm and Google silicon but its real party trick is Google’s ‘Nano Banana’ generative AI — a powerful on-device editor paywalled for $7p/m, which also unleashes smart voice control, and edits are rapid and impressive, meaning you can edit on the camera, without ever needing to open a laptop.</p><h2 id="staying-rooted-in-photography">Staying rooted in photography</h2><p>Video editing will work through a curated library of templates which can perform color grading or simulate drone-style sweeps and other complex camera paths. At launch the new system will contain Relight, Reframe, Camera Motion and Set Extension template. You can further refine them with conversational editing. Output will be in 720p and 1080p with it taking one to three minutes to generate depending on the resolution.</p><p>Since there is no text-to-video functionality every edit has to begin with footage you’ve captured with Caira. When you generate a video it is saved as a separate file from the original and watermarked with Google’s SynthID so it is clearly marked as AI-generated content. </p><p>This new Generative Video Editing feature forms part of the Caira Studio app, launching in Autumn 2026. The app will contain the already existing Image Editing feature together with one more, as yet unannounced feature. The private beta opens today and existing Caira customers can <a href="https://cameraintelligence.com/">register their interest</a> to join. </p><p>With the new Generative Video Editing features if feels like Camera Intelligence wants to put generative AI as close as possible to the act of filming while reassuring filmmakers that it isn’t trying to make filming unnecessary. That requirement keeps Caira rooted in photography: whatever the AI adds afterwards, the creative process begins with someone behind a camera choosing what to shoot.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/cairas-ai-mirrorless-camera-is-getting-nano-banana-for-video-editing-but-it-only-works-on-footage-youve-actually-shot</link>
                                                                            <description>
                            <![CDATA[ Caira’s new generative video tools can transform footage using natural-language instructions while keeping the original recording at the heart of every edit. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">xQgH5gsR9k5j7ZsHQUZUAM</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/b7SdxEFEuvGYUaQiyDfGBa-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 02 Sep 2026 16:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[AI Platforms & Assistants]]></category>
                                                    <category><![CDATA[Gemini]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Graham Barlow ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/LRCfnbWncUizq2Z6gECPWj.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Graham is the Senior Editor for AI at TechRadar. With over 25 years of experience in both online and print journalism, Graham has worked for various market-leading tech brands including Computeractive, PC Pro, iMore, MacFormat, Mac|Life, Maximum PC, and more. He specializes in reporting on everything to do with the most exciting subject in tech right now, Artificial Intelligence. AI is advancing at an accelerated pace and all the big brands from Apple, Microsoft and Google to chip makers NVIDIA are getting involved. TechRadar is here to bring you the latest updates on AI and show you how to get started and make it work for you, no matter your level of interest.&lt;/p&gt;&lt;p&gt;  Graham has appeared on BBC TV shows like BBC One Breakfast and on Radio 4 commenting on the latest trends in tech. Graham has an honors degree in Computer Science and spends his spare time podcasting and blogging.&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b7SdxEFEuvGYUaQiyDfGBa-1280-80.jpg">
                                                            <media:credit><![CDATA[Camera Intelligence]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Caira Camera in use.]]></media:description>                                                            <media:text><![CDATA[Caira Camera in use.]]></media:text>
                                <media:title type="plain"><![CDATA[Caira Camera in use.]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/b7SdxEFEuvGYUaQiyDfGBa-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <ul><li><strong>Caira is adding generative video editing powered by Google’s Gemini Omni 1.1 Flash and Runway’s Aleph 2.0</strong></li><li><strong>The feature can relight, reframe and extend captured footage or add simulated camera movements using natural-language instructions</strong></li><li><strong>Every edit must start with footage shot on Caira, while AI-generated results are saved separately and marked using Google’s SynthID</strong></li></ul><p>Camera Intelligence, the AI camera startup that created <a href="https://www.techradar.com/cameras/mirrorless-cameras/the-nano-banana-camera-will-let-you-edit-photos-in-real-time-using-just-your-voice-and-i-cant-wait-to-try-it">Caira</a>, an AI-native Micro Four Thirds mirrorless camera, today announced Generative Video Editing is being added to the existing Caira camera system. Camera Intelligence claims it is the first company to integrate video-generation models into a mirrorless camera system.</p><p>Generative Video Editing works through the Caira app with footage captured on the existing Caira device — it can’t generate its own AI video. A private beta opens for current Caira customers, before becoming part of the paid Caira Studio software package in Autumn 2026. Pricing hasn’t been announced.</p><p>"Last year we were the first mirrorless camera to edit photographs with generative AI,  and we learned a great deal from the conversation that followed," said Vishal Kumar, CEO and co-founder of Camera Intelligence. "This year, after shipping Caira a large majority of our surveyed backers said generative editing for video would be useful to them - a clear impetus to bring these ideas to life.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1280px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="CPBPoDUkGDCMc9Dw4Mexud" name="Caira Camera - image 2 copy" alt="Caira Camera" src="https://cdn.mos.cms.futurecdn.net/CPBPoDUkGDCMc9Dw4Mexud.jpg" mos="" align="middle" fullscreen="" width="1280" height="720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Camera Intelligence)</span></figcaption></figure><h2 id="powered-by-google-s-gemini-omni-and-runway-s-aleph-2-0">Powered by Google’s Gemini Omni and Runway’s Aleph 2.0</h2><p>Powered by Google's Gemini Omni 1.1 Flash and Runway's Aleph 2.0, Camera Intelligence is the first company to embed video generation models directly into a mirrorless camera system. </p><p>Through the Caira app, you can apply visual and camera-motion effects in-the-moment to footage you have already captured with Caira via a series of templates guided by natural language.</p><p>We first <a href="https://www.techradar.com/cameras/caira-camera-review">reviewed the Caira camera</a> last year. It combined a<strong> </strong>proper Micro Four Thirds hardware with the simplicity of a smartphone (the Caira snaps onto your iPhone using MagSafe) into a weird but impressive hybrid. </p><p>Under the hood it’s running a proper Micro Four Thirds sensor, powered by Qualcomm and Google silicon but its real party trick is Google’s ‘Nano Banana’ generative AI — a powerful on-device editor paywalled for $7p/m, which also unleashes smart voice control, and edits are rapid and impressive, meaning you can edit on the camera, without ever needing to open a laptop.</p><h2 id="staying-rooted-in-photography">Staying rooted in photography</h2><p>Video editing will work through a curated library of templates which can perform color grading or simulate drone-style sweeps and other complex camera paths. At launch the new system will contain Relight, Reframe, Camera Motion and Set Extension template. You can further refine them with conversational editing. Output will be in 720p and 1080p with it taking one to three minutes to generate depending on the resolution.</p><p>Since there is no text-to-video functionality every edit has to begin with footage you’ve captured with Caira. When you generate a video it is saved as a separate file from the original and watermarked with Google’s SynthID so it is clearly marked as AI-generated content. </p><p>This new Generative Video Editing feature forms part of the Caira Studio app, launching in Autumn 2026. The app will contain the already existing Image Editing feature together with one more, as yet unannounced feature. The private beta opens today and existing Caira customers can <a href="https://cameraintelligence.com/">register their interest</a> to join. </p><p>With the new Generative Video Editing features if feels like Camera Intelligence wants to put generative AI as close as possible to the act of filming while reassuring filmmakers that it isn’t trying to make filming unnecessary. That requirement keeps Caira rooted in photography: whatever the AI adds afterwards, the creative process begins with someone behind a camera choosing what to shoot.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Why the first Chinese mirrorless cameras will massively disrupt the market — and why that's a good thing ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Almost all of the big names in cameras — Canon, Sony, Nikon, Fujifilm, Panasonic, OM System, Sigma, Ricoh, Pentax and others  — hail from Japan, the home of modern digital photography. </p><p>Want one of the <a href="https://www.techradar.com/news/best-mirrorless-camera">best mirrorless cameras</a>? Unless it's a Leica or a Hasselblad, right now it'll come from Japan. But a new superpower is rising up in the camera industry, and that's China. </p><p>Take DJI, which is headquartered in Shenzhen. It has surpassed GoPro to lead <a href="https://www.techradar.com/news/best-action-camera">action cam</a> sales, and dominates numerous other sales charts with its <a href="https://www.techradar.com/news/best-vlogging-camera">pocket vlogging cameras</a> and range of <a href="https://www.techradar.com/best/best-dji-drone">drones</a>.</p><p>Insta360, meanwhile, leads the way in <a href="https://www.techradar.com/news/best-360-degree-camera">360 cameras</a>. And within interchangeable-lens camera ecosystems, Chinese lens manufacturer<a href="https://www.techradar.com/cameras/camera-lenses/viltrox-is-changing-the-game-for-camera-lenses-with-its-latest-premium-prime-matching-sonys-best-for-half-the-price"> Viltrox</a> is a growing force, producing lenses for Sony, Nikon and Fujifilm cameras and, more recently, L-mount. </p><p>A string of recent reports and rumors suggest that certain China-based manufacturers are about to break new ground by producing their first mirrorless cameras — and I think this could be the dramatic shake up that the industry needs. </p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/CMK8qksHAsy95m8CyVLdAP.jpg" alt="Insta360 Go 3S Retro edition, with the thumb-szied action camera slotted into the Retro Bundle's viewfinder case, held by a user" /><figcaption>In another nod to photography, Insta360 made a 'retro' kit for its 4K Go 3S modular action cam, which features an optical waist-level viewfinder<small role="credit">Insta360</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/QKhMfw7nMLqSiDh2uZ4o2H.jpg" alt="Viltrox AF 26mm F2.8 EVO 'pancake' lens attached to a Nikon mirrorless camera, photographer and TechRadar's Cameras Editor, Tim Coleman is holding the camera up to his eye" /><figcaption>Viltrox has a large collection of lenses for Sony, Nikon, Fujifilm and L-mount cameras. Could it's own mirrorless camera be next?<small role="credit">Tim Coleman</small></figcaption></figure></figure><h2 id="what-chinese-mirrorless-cameras-can-we-expect">What Chinese mirrorless cameras can we expect?</h2><p>First, there are the concrete reports. Insta360 CEO Jingkang 'JK' Liu revealed the 360 camera specialist <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/this-camera-has-the-potential-to-completely-change-the-way-we-take-pictures-with-a-camera-insta360-is-working-on-not-one-but-two-mirrorless-cameras" target="_blank">is making not one but two mirrorless cameras</a>. He described one of these as being "a shape no one thought of" that has "the potential to completely change the way we take pictures", while leaked pictures of the other point to <a href="https://www.43rumors.com/insta360-mft-camera-coming-in-september/" target="_blank">a minimalist Micro Four Thirds body</a>. </p><p>Liu's reference to a new camera shape, along with the Insta360 CEO's recent <a href="https://www.techradar.com/cameras/insta360-says-it-wants-to-replace-photographers-with-an-intelligent-photography-robot-that-will-become-imperceptible-and-it-sounds-like-a-nightmare-for-privacy-and-creativity">post about replacing photographers with "intelligent photography robots"</a> (remarks he clarified somewhat when <a href="https://www.techradar.com/cameras/exclusive-heres-what-insta360s-founder-and-ceo-told-me-when-i-asked-about-his-controversial-photography-robot-vision">I interviewed Insta360</a>) has me thinking that a completely new kind of camera could be on the cards. </p><p>And it's not just Insta360. Viltrox, which makes superb lenses for multiple camera systems — many of which I have reviewed, most <a href="https://www.techradar.com/cameras/camera-lenses/viltrox-af-26mm-f2-8-evo-lens-review">recently a superb 'pancake' optic</a> — is in an excellent position to disrupt <a href="https://www.techradar.com/cameras/digital-camera-sales-are-up-and-fujifilm-just-leapfrogged-nikon-heres-what-the-numbers-tell-us">Canon and Sony's 70%-plus share</a> of the digital camera market.</p><div><blockquote><p>For many, mirrorless cameras are simply unaffordable, and Viltrox could change that situation. </p></blockquote></div><p>Viltrox makes top-quality lenses for a fraction of the price of proprietary optics, though it's yet to produce a zoom lens (I'm expecting one soon enough, though). If it could apply that same value principle to an equally high-quality camera body, it could potentially dominate the beginner segment of the market, with its own lenses already in production. For many, mirrorless cameras are simply unaffordable, and Viltrox could change that situation. </p><p>Think about it: Viltrox might have already made the lenses for a future Viltrox mirrorless camera. Currently, it makes optics for the full-frame and APS-C formats (we're yet to see a Micro Four Thirds lens, despite <a href="https://www.digitalcameraworld.com/cameras/lenses/is-viltrox-the-new-sigma-popular-prime-lenses-are-coming-to-lumix-and-om-system-cameras" target="_blank">a teaser suggesting we should have some by now</a>). </p><p>If I were a betting man, I'd put my money on a beginner-level Viltrox mirrorless camera in the APS-C format, with an L-mount. Why so? We've seen reports of<a href="https://www.digitalcameraworld.com/cameras/lenses/is-viltrox-about-to-release-lenses-for-a-camera-mount-combo-that-no-longer-exists" target="_blank"> two new Viltrox APS-C format prime lenses for L-mount</a>. </p><p>Two new lenses don't mean much in isolation. But when you consider that there are no current APS-C format camera bodies using the L-mount, that begs up the question: why make lenses that no current camera can use, unless you're making that camera yourself? </p><p>I might be getting ahead of myself. But an industry that's long been dominated and shaped by the big three — Canon, Sony and Nikon, <a href="https://www.techradar.com/cameras/digital-camera-sales-are-up-and-fujifilm-just-leapfrogged-nikon-heres-what-the-numbers-tell-us">more recently joined by Fujifilm, which has wrestled third place from Nikon</a> after it sparked a surge of interest in retro cameras — could do with a shake-up. </p><p>I don't mean another AI-powered shake-up, along the lines of the Nano banana-equipped <a href="https://www.techradar.com/cameras/caira-camera-review">Caira camera</a>, which can make live edits to your photos in-camera based on word prompts, but a shake-up that makes mirrorless cameras more affordable, and in which the form factor / handling playbooks are ripped up. Those are the kind of changes I'd be excited to see.  </p><div data-widget-type="multimodelreview" data-widget-title="Today's best drone deals" data-model-name="DJI Osmo Action 6,DJI Mavic 4 Pro"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/why-the-first-chinese-mirrorless-camera-will-completely-disrupt-the-market-and-why-thats-a-good-thing</link>
                                                                            <description>
                            <![CDATA[ Want one of the best mirrorless cameras? Chances are it'll come from Japan. But a new superpower is rising up in the camera industry. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">uYVqhyj7o3kGi84MipDyxS</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/iUwzMGgbSoKtqBVknakHqd-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sun, 30 Aug 2026 10:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 01 Sep 2026 08:38:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Timothy Coleman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/F9wpbHF6VS4NaDy4avHZ2U.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As Cameras Editor, Tim looks after all camera content at TechRadar. This includes news, reviews, features and buying guides, and covers anything from mirrorless cameras to film and smartphones. He loves observing the advances in camera technology, putting the latest and greatest cameras through their paces, and projecting where cameras could go next. &lt;/p&gt;&lt;p&gt;A first class Bachelor of the Arts in Photography, Tim has been a tech journalist for much of his professional career, working for titles such as Amateur Photographer, Digital Camera World and Pocket-Lint. &lt;/p&gt;&lt;p&gt;Directly prior to joining Tech Radar in 2023, Tim worked in video production with Studio 44 for clients including Canon, and offers his wealth of technical and creative knowledge in photography and video. He also values telling stories that matter, to change lives - the mantra of a diverse stories team based in Nairobi, Kenya which he co-founded. &lt;/p&gt;&lt;p&gt;Tim the person is a keen creative, avid runner, occasional footballer and moderate flat white drinker who has lived in East Africa and believes we have much to enjoy and learn from each other. &lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iUwzMGgbSoKtqBVknakHqd-1280-80.jpg">
                                                            <media:credit><![CDATA[Insta360]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Insta360 made its Ace Pro 2 action camera more photography-friendly with a grip accessory — and next up, its CEO has promised two mirrorless cameras]]></media:description>                                                            <media:text><![CDATA[Insta360 Ace Pro 2 action camera housed inside grip accessory, in user&#039;s hand]]></media:text>
                                <media:title type="plain"><![CDATA[Insta360 Ace Pro 2 action camera housed inside grip accessory, in user&#039;s hand]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/iUwzMGgbSoKtqBVknakHqd-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>Almost all of the big names in cameras — Canon, Sony, Nikon, Fujifilm, Panasonic, OM System, Sigma, Ricoh, Pentax and others  — hail from Japan, the home of modern digital photography. </p><p>Want one of the <a href="https://www.techradar.com/news/best-mirrorless-camera">best mirrorless cameras</a>? Unless it's a Leica or a Hasselblad, right now it'll come from Japan. But a new superpower is rising up in the camera industry, and that's China. </p><p>Take DJI, which is headquartered in Shenzhen. It has surpassed GoPro to lead <a href="https://www.techradar.com/news/best-action-camera">action cam</a> sales, and dominates numerous other sales charts with its <a href="https://www.techradar.com/news/best-vlogging-camera">pocket vlogging cameras</a> and range of <a href="https://www.techradar.com/best/best-dji-drone">drones</a>.</p><p>Insta360, meanwhile, leads the way in <a href="https://www.techradar.com/news/best-360-degree-camera">360 cameras</a>. And within interchangeable-lens camera ecosystems, Chinese lens manufacturer<a href="https://www.techradar.com/cameras/camera-lenses/viltrox-is-changing-the-game-for-camera-lenses-with-its-latest-premium-prime-matching-sonys-best-for-half-the-price"> Viltrox</a> is a growing force, producing lenses for Sony, Nikon and Fujifilm cameras and, more recently, L-mount. </p><p>A string of recent reports and rumors suggest that certain China-based manufacturers are about to break new ground by producing their first mirrorless cameras — and I think this could be the dramatic shake up that the industry needs. </p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/CMK8qksHAsy95m8CyVLdAP.jpg" alt="Insta360 Go 3S Retro edition, with the thumb-szied action camera slotted into the Retro Bundle's viewfinder case, held by a user" /><figcaption>In another nod to photography, Insta360 made a 'retro' kit for its 4K Go 3S modular action cam, which features an optical waist-level viewfinder<small role="credit">Insta360</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/QKhMfw7nMLqSiDh2uZ4o2H.jpg" alt="Viltrox AF 26mm F2.8 EVO 'pancake' lens attached to a Nikon mirrorless camera, photographer and TechRadar's Cameras Editor, Tim Coleman is holding the camera up to his eye" /><figcaption>Viltrox has a large collection of lenses for Sony, Nikon, Fujifilm and L-mount cameras. Could it's own mirrorless camera be next?<small role="credit">Tim Coleman</small></figcaption></figure></figure><h2 id="what-chinese-mirrorless-cameras-can-we-expect">What Chinese mirrorless cameras can we expect?</h2><p>First, there are the concrete reports. Insta360 CEO Jingkang 'JK' Liu revealed the 360 camera specialist <a href="https://www.digitalcameraworld.com/cameras/mirrorless-cameras/this-camera-has-the-potential-to-completely-change-the-way-we-take-pictures-with-a-camera-insta360-is-working-on-not-one-but-two-mirrorless-cameras" target="_blank">is making not one but two mirrorless cameras</a>. He described one of these as being "a shape no one thought of" that has "the potential to completely change the way we take pictures", while leaked pictures of the other point to <a href="https://www.43rumors.com/insta360-mft-camera-coming-in-september/" target="_blank">a minimalist Micro Four Thirds body</a>. </p><p>Liu's reference to a new camera shape, along with the Insta360 CEO's recent <a href="https://www.techradar.com/cameras/insta360-says-it-wants-to-replace-photographers-with-an-intelligent-photography-robot-that-will-become-imperceptible-and-it-sounds-like-a-nightmare-for-privacy-and-creativity">post about replacing photographers with "intelligent photography robots"</a> (remarks he clarified somewhat when <a href="https://www.techradar.com/cameras/exclusive-heres-what-insta360s-founder-and-ceo-told-me-when-i-asked-about-his-controversial-photography-robot-vision">I interviewed Insta360</a>) has me thinking that a completely new kind of camera could be on the cards. </p><p>And it's not just Insta360. Viltrox, which makes superb lenses for multiple camera systems — many of which I have reviewed, most <a href="https://www.techradar.com/cameras/camera-lenses/viltrox-af-26mm-f2-8-evo-lens-review">recently a superb 'pancake' optic</a> — is in an excellent position to disrupt <a href="https://www.techradar.com/cameras/digital-camera-sales-are-up-and-fujifilm-just-leapfrogged-nikon-heres-what-the-numbers-tell-us">Canon and Sony's 70%-plus share</a> of the digital camera market.</p><div><blockquote><p>For many, mirrorless cameras are simply unaffordable, and Viltrox could change that situation. </p></blockquote></div><p>Viltrox makes top-quality lenses for a fraction of the price of proprietary optics, though it's yet to produce a zoom lens (I'm expecting one soon enough, though). If it could apply that same value principle to an equally high-quality camera body, it could potentially dominate the beginner segment of the market, with its own lenses already in production. For many, mirrorless cameras are simply unaffordable, and Viltrox could change that situation. </p><p>Think about it: Viltrox might have already made the lenses for a future Viltrox mirrorless camera. Currently, it makes optics for the full-frame and APS-C formats (we're yet to see a Micro Four Thirds lens, despite <a href="https://www.digitalcameraworld.com/cameras/lenses/is-viltrox-the-new-sigma-popular-prime-lenses-are-coming-to-lumix-and-om-system-cameras" target="_blank">a teaser suggesting we should have some by now</a>). </p><p>If I were a betting man, I'd put my money on a beginner-level Viltrox mirrorless camera in the APS-C format, with an L-mount. Why so? We've seen reports of<a href="https://www.digitalcameraworld.com/cameras/lenses/is-viltrox-about-to-release-lenses-for-a-camera-mount-combo-that-no-longer-exists" target="_blank"> two new Viltrox APS-C format prime lenses for L-mount</a>. </p><p>Two new lenses don't mean much in isolation. But when you consider that there are no current APS-C format camera bodies using the L-mount, that begs up the question: why make lenses that no current camera can use, unless you're making that camera yourself? </p><p>I might be getting ahead of myself. But an industry that's long been dominated and shaped by the big three — Canon, Sony and Nikon, <a href="https://www.techradar.com/cameras/digital-camera-sales-are-up-and-fujifilm-just-leapfrogged-nikon-heres-what-the-numbers-tell-us">more recently joined by Fujifilm, which has wrestled third place from Nikon</a> after it sparked a surge of interest in retro cameras — could do with a shake-up. </p><p>I don't mean another AI-powered shake-up, along the lines of the Nano banana-equipped <a href="https://www.techradar.com/cameras/caira-camera-review">Caira camera</a>, which can make live edits to your photos in-camera based on word prompts, but a shake-up that makes mirrorless cameras more affordable, and in which the form factor / handling playbooks are ripped up. Those are the kind of changes I'd be excited to see.  </p><div data-widget-type="multimodelreview" data-widget-title="Today's best drone deals" data-model-name="DJI Osmo Action 6,DJI Mavic 4 Pro"></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ The retro rangefinder camera Olympus fans have long been calling for could finally land — teaser video announces a September 9 launch ]]></title>
                                                                                                <dc:content><![CDATA[ <ul><li><strong>OM System has shared a YouTube teaser for upcoming camera launch</strong></li><li><strong>The viewfinder experience is the teaser's key focus, and the camera's form is revealed</strong></li><li><strong>The launch is set for September 9</strong></li></ul><p>Since Japan Industrial Partners acquired Olympus in 2021, creating OM Digital Solutions and rebranding new cameras as OM System, we've seen upgrades for every Olympus camera series except one: the PEN-F / PEN E-P7 line of digital rangefinders.</p><p>The <a href="https://www.techradar.com/reviews/cameras-and-camcorders/cameras/digital-slrs-hybrids/olympus-pen-f-1313803/review/8">Olympus PEN-F</a> is a camera that's much admired for its stunning retro looks, described by some as the 'best looking camera ever made'. Olympus fans have been calling for a successor to the series for years — and they might finally be about to get their wish. </p><p>A YouTube video from OM System (below) just teased what could be the long-awaited successor to the PEN-F, and it's coming on September 9. </p><p>The teaser focuses on the experience of using the built-in 'rangefinder'-style viewfinder — a hallmark of PEN cameras — and then reveals the camera's form factor, with some detailing of the top plate. </p><p>Based on these low-key visuals, we could be looking at the spiritual successor to the beloved Olympus PEN-F — which inspired the design of the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-systems-new-om-3-is-the-stunning-retro-pen-f-reboot-and-fujifilm-rival-we-needed">stunning OM-3</a> — or perhaps a re-imagining of the low-cost <a href="https://www.techradar.com/reviews/olympus-pen-e-p7">Olympus PEN EP-7</a>. </p><p>Either way, the rangefinder-style camera is getting Olympus fans excited, if the comments section of the YouTube video are anything to go by. "Let's go!" chime several viewers. </p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="high" data-lazy-src="https://www.youtube-nocookie.com/embed/vPkD0iiHX2I" allowfullscreen></iframe></div></div><p>Given the length of time between the original Olympus models — the Pen-F is 10 years old, and the Pen EP-7 five — there are a few upgrades that could find their way into this new camera, including a speedier stacked sensor, improved phase-detection autofocus, and additional computational photography modes. </p><p>All will be revealed on September 9, and you can follow <a href="https://events.eao.omsystem.com/virtual-first-look-events-september-2026">the live event on the OM System site</a>, which is advertising a five-day program of live discussions, all seemingly centered on the new camera. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/the-retro-rangefinder-camera-olympus-fans-have-long-been-calling-for-could-finally-land-teaser-video-announces-a-september-9-launch</link>
                                                                            <description>
                            <![CDATA[ A teaser just revealed what could be a successor to the PEN-F digital rangefinder, or perhaps one for the PEN EP-7, and it's coming on September 9. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">vBH7unDseSptkZ8MdToQJo</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/A5TUAY9BMaD5Xn5v4CwsSN-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 26 Aug 2026 10:59:17 +0000</pubDate>                                                                                                                                <updated>Wed, 26 Aug 2026 11:29:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Timothy Coleman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/F9wpbHF6VS4NaDy4avHZ2U.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As Cameras Editor, Tim looks after all camera content at TechRadar. This includes news, reviews, features and buying guides, and covers anything from mirrorless cameras to film and smartphones. He loves observing the advances in camera technology, putting the latest and greatest cameras through their paces, and projecting where cameras could go next. &lt;/p&gt;&lt;p&gt;A first class Bachelor of the Arts in Photography, Tim has been a tech journalist for much of his professional career, working for titles such as Amateur Photographer, Digital Camera World and Pocket-Lint. &lt;/p&gt;&lt;p&gt;Directly prior to joining Tech Radar in 2023, Tim worked in video production with Studio 44 for clients including Canon, and offers his wealth of technical and creative knowledge in photography and video. He also values telling stories that matter, to change lives - the mantra of a diverse stories team based in Nairobi, Kenya which he co-founded. &lt;/p&gt;&lt;p&gt;Tim the person is a keen creative, avid runner, occasional footballer and moderate flat white drinker who has lived in East Africa and believes we have much to enjoy and learn from each other. &lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/A5TUAY9BMaD5Xn5v4CwsSN-1280-80.jpg">
                                                            <media:credit><![CDATA[Olympus]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Olympus Pen-F digital rangefinder camera on a scratched wooden table]]></media:description>                                                            <media:text><![CDATA[Olympus Pen-F digital rangefinder camera on a scratched wooden table]]></media:text>
                                <media:title type="plain"><![CDATA[Olympus Pen-F digital rangefinder camera on a scratched wooden table]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/A5TUAY9BMaD5Xn5v4CwsSN-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <ul><li><strong>OM System has shared a YouTube teaser for upcoming camera launch</strong></li><li><strong>The viewfinder experience is the teaser's key focus, and the camera's form is revealed</strong></li><li><strong>The launch is set for September 9</strong></li></ul><p>Since Japan Industrial Partners acquired Olympus in 2021, creating OM Digital Solutions and rebranding new cameras as OM System, we've seen upgrades for every Olympus camera series except one: the PEN-F / PEN E-P7 line of digital rangefinders.</p><p>The <a href="https://www.techradar.com/reviews/cameras-and-camcorders/cameras/digital-slrs-hybrids/olympus-pen-f-1313803/review/8">Olympus PEN-F</a> is a camera that's much admired for its stunning retro looks, described by some as the 'best looking camera ever made'. Olympus fans have been calling for a successor to the series for years — and they might finally be about to get their wish. </p><p>A YouTube video from OM System (below) just teased what could be the long-awaited successor to the PEN-F, and it's coming on September 9. </p><p>The teaser focuses on the experience of using the built-in 'rangefinder'-style viewfinder — a hallmark of PEN cameras — and then reveals the camera's form factor, with some detailing of the top plate. </p><p>Based on these low-key visuals, we could be looking at the spiritual successor to the beloved Olympus PEN-F — which inspired the design of the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-systems-new-om-3-is-the-stunning-retro-pen-f-reboot-and-fujifilm-rival-we-needed">stunning OM-3</a> — or perhaps a re-imagining of the low-cost <a href="https://www.techradar.com/reviews/olympus-pen-e-p7">Olympus PEN EP-7</a>. </p><p>Either way, the rangefinder-style camera is getting Olympus fans excited, if the comments section of the YouTube video are anything to go by. "Let's go!" chime several viewers. </p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="high" data-lazy-src="https://www.youtube-nocookie.com/embed/vPkD0iiHX2I" allowfullscreen></iframe></div></div><p>Given the length of time between the original Olympus models — the Pen-F is 10 years old, and the Pen EP-7 five — there are a few upgrades that could find their way into this new camera, including a speedier stacked sensor, improved phase-detection autofocus, and additional computational photography modes. </p><p>All will be revealed on September 9, and you can follow <a href="https://events.eao.omsystem.com/virtual-first-look-events-september-2026">the live event on the OM System site</a>, which is advertising a five-day program of live discussions, all seemingly centered on the new camera. </p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Canon’s World Photography Day sale is live — including up to £270 off the R8, R6 Mark II, R6 Mark III, and a multitude of lenses ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The official Canon UK store <a href="https://www.canon.co.uk/store/camp/world-photography-day-flash-sale/">has kicked off a limited-time-only sale</a> as part of its celebrations for World Photography Day. While the big day itself is today, the sale will be running over the next few days until August 23 — in which time you can get your hands on some impressive bundle deals and discounts on refurbished models.</p><p>I've been scanning through the sale today, and you can check out my personal picks just down below, including discounts of up to £270 on the Canon R8, the Canon EOS R6 Mark II, and the Canon EOS R6 Mark III. </p><p><strong>- </strong><a href="https://www.canon.co.uk/store/camp/world-photography-day-flash-sale/">Check out the Canon World Photography Sale in full</a></p><p>Today's sale is particularly good if you're looking to get started in the Canon ecosystem, as there are some great value options. I'd particularly highlight the Canon R8 bundle as a fantastic buy, as you get the camera — which is a really nice lightweight full-frame body — with two very useful lenses. The R6 Mark II bundle is also worth a look, as this full-frame flagship still holds up great despite not being the latest model anymore.</p><p>Aside from bundle deals, today's sale at Canon places a heavy emphasis on refurbished listings. These are professionally refurbished models, so they're very much worth considering if you're looking to save a bit of cash. Note that most of the lenses on sale are for the older EF DSLR mount, however, so you'll need an adaptor if you're planning on using them with one of the brand's latest R-mount mirrorless cameras. </p><h3 class="article-body__section" id="section-canon-world-photography-day-camera-deals"><span>Canon World Photography Day: camera deals</span></h3>        <div class="featured_product_block featured_block_hero" data-id="7ce9e27c-9be7-11f1-b263-a992bf78652b">            <a href="https://www.canon.co.uk/store/canon-eos-r6-mark-ii-mirrorless-camera-black-backpack-sd-card-spare-battery/5666C086/" data-model-name="Canon EOS R6 Mark II Mirrorless Camera, Black + Backpack + SD Card + Spare Battery" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hBCHuoGd3jQAWpRNE7Qyw4.jpg" alt="Canon Eos R6 Mark Ii Mirrorless Camera, Black + Backpack + Sd Card + Spare Battery"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Canon EOS R6 Mark II Mirrorless Camera, Black + Backpack + SD Card + Spare Battery</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7ce9e2ea-9be7-11f1-84f0-73e019cb8060">            <a href="https://www.canon.co.uk/store/canon-eos-r8-mirrorless-camera-black-rf-85mm-macro-is-stm-lens-rf-24-50mm-is-stm-lens/5803C062/" data-model-name="Canon EOS R8 Mirrorless Camera, Black + RF 85mm Macro Is STM Lens + Rf 24-50mm Is STM Lens" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/geq9Wp3vqYJeshxVur7Ar4.jpg" alt="Canon Eos R8 Mirrorless Camera, Black + Rf 85mm Macro Is Stm Lens + Rf 24-50mm Is Stm Lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Canon EOS R8 Mirrorless Camera, Black + RF 85mm Macro Is STM Lens + Rf 24-50mm Is STM Lens</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7ce9e358-9be7-11f1-ac1b-43f81b2dddef">            <a href="https://www.canon.co.uk/store/canon-eos-r6-mark-iii-mirrorless-camera-backpack-sd-card-spare-battery/7084C072/" data-model-name="Canon EOS R6 Mark III Mirrorless Camera + Backpack + SD Card + Spare Battery" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8ZGWPnuRLsPbXJkZrFg2x4.jpg" alt="Canon Eos R6 Mark Iii Mirrorless Camera + Backpack + sd Card + spare Battery"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Canon EOS R6 Mark III Mirrorless Camera + Backpack + SD Card + Spare Battery</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7ce9e3c6-9be7-11f1-8587-bb7a23e8a7bf">            <a href="https://www.canon.co.uk/store/canon-refurbished-canon-eos-r-mirrorless-camera-body/3075C167/" data-model-name="Refurbished - Canon EOS R Mirrorless Camera Body" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/szdvrSPiSQs7XR9ssywzw4.jpg" alt="Refurbished - Canon Eos R Mirrorless Camera Body"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Refurbished - Canon EOS R Mirrorless Camera Body</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7ce9e434-9be7-11f1-bf3c-857edc5698c2">            <a href="https://www.canon.co.uk/store/canon-refurbished-canon-eos-m6-mark-ii-mirrorless-camera-body/3611C126/" data-model-name="Refurbished - Canon EOS M6 Mark II Mirrorless Camera Body" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/L5YZutdpF5CA7EDuUSZAv4.jpg" alt="Refurbished - Canon Eos M6 Mark Ii Mirrorless Camera Body"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Refurbished - Canon EOS M6 Mark II Mirrorless Camera Body</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7ce9e4a2-9be7-11f1-8ac4-0f709cd49fb7">            <a href="https://www.canon.co.uk/store/canon-refurbished-canon-eos-m50-mark-ii-mirrorless-camera-black-ef-m-15-45mm-f-3-5-6-3-is-stm-lens-graphite/4728C101/" data-model-name="Refurbished - Canon EOS M50 Mark II Mirrorless Camera, Black + EF-M 15-45mm F/3.5-6.3 IS STM Lens, Graphite" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pQC8r7tJ3ppaM2L6hSsar4.jpg" alt="Refurbished - Canon Eos M50 Mark Ii Mirrorless Camera, Black + Ef-M 15-45mm F/3.5-6.3 Is Stm Lens, Graphite"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Refurbished - Canon EOS M50 Mark II Mirrorless Camera, Black + EF-M 15-45mm F/3.5-6.3 IS STM Lens, Graphite</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-canon-world-photography-day-lens-deals"><span>Canon World Photography Day: lens deals</span></h3>        <div class="featured_product_block featured_block_hero" data-id="7ce9e57e-9be7-11f1-81d6-e5cbe2301e24">            <a href="https://www.canon.co.uk/store/canon-refurbished-canon-ef-50mm-f-1-4-usm-lens/2515A056/" data-model-name="Refurbished - Canon EF 50mm F/1.4 Usm Lens" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/k6bxacCTbHKyDimNCQTvw4.jpg" alt="Refurbished - Canon Ef 50mm F/1.4 Usm Lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Refurbished - Canon EF 50mm F/1.4 Usm Lens</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7ce9e5e2-9be7-11f1-8b3a-d157998d9c8c">            <a href="https://www.canon.co.uk/store/canon-refurbished-canon-ef-16-35mm-f-4l-is-usm-lens/9518B015/" data-model-name="Refurbished - Canon EF 16-35mm F/4l Is Usm Lens" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9Du96GKKYQh7KZYJNLXGx4.jpg" alt="Refurbished - Canon Ef 16-35mm F/4l Is Usm Lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Refurbished - Canon EF 16-35mm F/4l Is Usm Lens</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7ce9e650-9be7-11f1-8246-0d580f5227cf">            <a href="https://www.canon.co.uk/store/canon-refurbished-canon-ef-85mm-f-1-4l-is-usm-lens/2271C016/" data-model-name="Refurbished - Canon EF 85mm F/1.4l Is Usm Lens" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RLWTsAdWXw5UzdQtszE9q4.jpg" alt="Refurbished - Canon Ef 85mm F/1.4l Is Usm Lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Refurbished - Canon EF 85mm F/1.4l Is Usm Lens</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/canons-world-photography-day-sale-is-live-including-up-to-gbp270-off-the-r8-r6-mark-ii-r6-mark-iii-and-a-multitude-of-lenses</link>
                                                                            <description>
                            <![CDATA[ Save up to £270 on Canon cameras in this limited-time World Photography Day sale. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">QbBg67w9gEdiFRVZWZ6gKM</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/G3NtUZuyX4M9Z4MH4Fyyua-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 19 Aug 2026 16:40:14 +0000</pubDate>                                                                                                                                <updated>Thu, 20 Aug 2026 10:39:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/G3NtUZuyX4M9Z4MH4Fyyua-1280-80.jpg">
                                                            <media:credit><![CDATA[Future / Alex Whitelock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon EOS R6 Mark III]]></media:description>                                                            <media:text><![CDATA[Canon EOS R6 Mark III]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS R6 Mark III]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/G3NtUZuyX4M9Z4MH4Fyyua-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>The official Canon UK store <a href="https://www.canon.co.uk/store/camp/world-photography-day-flash-sale/">has kicked off a limited-time-only sale</a> as part of its celebrations for World Photography Day. While the big day itself is today, the sale will be running over the next few days until August 23 — in which time you can get your hands on some impressive bundle deals and discounts on refurbished models.</p><p>I've been scanning through the sale today, and you can check out my personal picks just down below, including discounts of up to £270 on the Canon R8, the Canon EOS R6 Mark II, and the Canon EOS R6 Mark III. </p><p><strong>- </strong><a href="https://www.canon.co.uk/store/camp/world-photography-day-flash-sale/">Check out the Canon World Photography Sale in full</a></p><p>Today's sale is particularly good if you're looking to get started in the Canon ecosystem, as there are some great value options. I'd particularly highlight the Canon R8 bundle as a fantastic buy, as you get the camera — which is a really nice lightweight full-frame body — with two very useful lenses. The R6 Mark II bundle is also worth a look, as this full-frame flagship still holds up great despite not being the latest model anymore.</p><p>Aside from bundle deals, today's sale at Canon places a heavy emphasis on refurbished listings. These are professionally refurbished models, so they're very much worth considering if you're looking to save a bit of cash. Note that most of the lenses on sale are for the older EF DSLR mount, however, so you'll need an adaptor if you're planning on using them with one of the brand's latest R-mount mirrorless cameras. </p><h3 class="article-body__section" id="section-canon-world-photography-day-camera-deals"><span>Canon World Photography Day: camera deals</span></h3>        <div class="featured_product_block featured_block_hero" data-id="7ce9e27c-9be7-11f1-b263-a992bf78652b">            <a href="https://www.canon.co.uk/store/canon-eos-r6-mark-ii-mirrorless-camera-black-backpack-sd-card-spare-battery/5666C086/" data-model-name="Canon EOS R6 Mark II Mirrorless Camera, Black + Backpack + SD Card + Spare Battery" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hBCHuoGd3jQAWpRNE7Qyw4.jpg" alt="Canon Eos R6 Mark Ii Mirrorless Camera, Black + Backpack + Sd Card + Spare Battery"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Canon EOS R6 Mark II Mirrorless Camera, Black + Backpack + SD Card + Spare Battery</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7ce9e2ea-9be7-11f1-84f0-73e019cb8060">            <a href="https://www.canon.co.uk/store/canon-eos-r8-mirrorless-camera-black-rf-85mm-macro-is-stm-lens-rf-24-50mm-is-stm-lens/5803C062/" data-model-name="Canon EOS R8 Mirrorless Camera, Black + RF 85mm Macro Is STM Lens + Rf 24-50mm Is STM Lens" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/geq9Wp3vqYJeshxVur7Ar4.jpg" alt="Canon Eos R8 Mirrorless Camera, Black + Rf 85mm Macro Is Stm Lens + Rf 24-50mm Is Stm Lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Canon EOS R8 Mirrorless Camera, Black + RF 85mm Macro Is STM Lens + Rf 24-50mm Is STM Lens</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7ce9e358-9be7-11f1-ac1b-43f81b2dddef">            <a href="https://www.canon.co.uk/store/canon-eos-r6-mark-iii-mirrorless-camera-backpack-sd-card-spare-battery/7084C072/" data-model-name="Canon EOS R6 Mark III Mirrorless Camera + Backpack + SD Card + Spare Battery" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8ZGWPnuRLsPbXJkZrFg2x4.jpg" alt="Canon Eos R6 Mark Iii Mirrorless Camera + Backpack + sd Card + spare Battery"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Canon EOS R6 Mark III Mirrorless Camera + Backpack + SD Card + Spare Battery</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7ce9e3c6-9be7-11f1-8587-bb7a23e8a7bf">            <a href="https://www.canon.co.uk/store/canon-refurbished-canon-eos-r-mirrorless-camera-body/3075C167/" data-model-name="Refurbished - Canon EOS R Mirrorless Camera Body" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/szdvrSPiSQs7XR9ssywzw4.jpg" alt="Refurbished - Canon Eos R Mirrorless Camera Body"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Refurbished - Canon EOS R Mirrorless Camera Body</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7ce9e434-9be7-11f1-bf3c-857edc5698c2">            <a href="https://www.canon.co.uk/store/canon-refurbished-canon-eos-m6-mark-ii-mirrorless-camera-body/3611C126/" data-model-name="Refurbished - Canon EOS M6 Mark II Mirrorless Camera Body" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/L5YZutdpF5CA7EDuUSZAv4.jpg" alt="Refurbished - Canon Eos M6 Mark Ii Mirrorless Camera Body"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Refurbished - Canon EOS M6 Mark II Mirrorless Camera Body</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7ce9e4a2-9be7-11f1-8ac4-0f709cd49fb7">            <a href="https://www.canon.co.uk/store/canon-refurbished-canon-eos-m50-mark-ii-mirrorless-camera-black-ef-m-15-45mm-f-3-5-6-3-is-stm-lens-graphite/4728C101/" data-model-name="Refurbished - Canon EOS M50 Mark II Mirrorless Camera, Black + EF-M 15-45mm F/3.5-6.3 IS STM Lens, Graphite" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pQC8r7tJ3ppaM2L6hSsar4.jpg" alt="Refurbished - Canon Eos M50 Mark Ii Mirrorless Camera, Black + Ef-M 15-45mm F/3.5-6.3 Is Stm Lens, Graphite"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Refurbished - Canon EOS M50 Mark II Mirrorless Camera, Black + EF-M 15-45mm F/3.5-6.3 IS STM Lens, Graphite</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-canon-world-photography-day-lens-deals"><span>Canon World Photography Day: lens deals</span></h3>        <div class="featured_product_block featured_block_hero" data-id="7ce9e57e-9be7-11f1-81d6-e5cbe2301e24">            <a href="https://www.canon.co.uk/store/canon-refurbished-canon-ef-50mm-f-1-4-usm-lens/2515A056/" data-model-name="Refurbished - Canon EF 50mm F/1.4 Usm Lens" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/k6bxacCTbHKyDimNCQTvw4.jpg" alt="Refurbished - Canon Ef 50mm F/1.4 Usm Lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Refurbished - Canon EF 50mm F/1.4 Usm Lens</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7ce9e5e2-9be7-11f1-8b3a-d157998d9c8c">            <a href="https://www.canon.co.uk/store/canon-refurbished-canon-ef-16-35mm-f-4l-is-usm-lens/9518B015/" data-model-name="Refurbished - Canon EF 16-35mm F/4l Is Usm Lens" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9Du96GKKYQh7KZYJNLXGx4.jpg" alt="Refurbished - Canon Ef 16-35mm F/4l Is Usm Lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Refurbished - Canon EF 16-35mm F/4l Is Usm Lens</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="7ce9e650-9be7-11f1-8246-0d580f5227cf">            <a href="https://www.canon.co.uk/store/canon-refurbished-canon-ef-85mm-f-1-4l-is-usm-lens/2271C016/" data-model-name="Refurbished - Canon EF 85mm F/1.4l Is Usm Lens" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RLWTsAdWXw5UzdQtszE9q4.jpg" alt="Refurbished - Canon Ef 85mm F/1.4l Is Usm Lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Canon</div>                                        <div class="featured__title">Refurbished - Canon EF 85mm F/1.4l Is Usm Lens</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Canon tipped to release three new EOS R mirrorless cameras before the end of 2026 — I know which one I’m most excited for ]]></title>
                                                                                                <dc:content><![CDATA[ <ul><li><strong>Canon registered three cameras with the wireless certification agency, indicating three more cameras will come soon</strong></li><li><strong>Rumors suggest we’ll see an EOS R7 Mark II, an EOS R10 Mark II and an EOS R8 Mark II</strong></li><li><strong>The EOS R8 Mark II may well be a retro-styled tribute to the analog AE-1, which turns 50 this year</strong></li></ul><p>The first half of 2026 was pretty dry for camera releases, but as we enter the second half of the year, manufacturers have been making up for lost time. Canon in particular looks like it’s going to have a busy back half of the year, with not one, not two, but three new EOS R mirrorless cameras setting the rumor mill alight.</p><p>It should be stressed that currently this is all unconfirmed — we don’t know that Canon is going to release anything. But Canon has registered three new cameras with the wireless certification agency, which is generally the point that you know that something is coming very soon. And reporting by the oft reliable <a href="https://www.canonrumors.com/">Canon Rumors</a> indicates that Canon is updating three of its most popular EOS R cameras, and one in particular looks like a very exciting prospect indeed.</p><p>And if that weren’t enough, we’re also potentially due a new PowerShot compact, with Canon looking to capitalize on the success of its phenomenally popular <a href="https://www.techradar.com/reviews/canon-powershot-g7-x-mark-iii">PowerShot G7 X Mark III</a> compact. But we’ve more details on the mirrorless side of things, so let’s take a closer look at what could be coming…</p><h2 id="canon-eos-r8-ii-could-it-be-the-digital-ae-1-we-re-all-hoping-for">Canon EOS R8 II — could it be the digital AE-1 we’re all hoping for?</h2><p>Rumors indicate that Canon’s lightweight full-frame <a href="https://www.techradar.com/reviews/canon-eos-r8-review-full-frame-simplified">EOS R8</a> is likely to get a successor in mid-September. As that camera is now more than three years old, this is about the time we might expect an update to come along. However, the really exciting news is that the new version may be an entirely new prospect — a retro-styled Canon AE-1 throwback that fans have been begging the company to make for years.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3044px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="ZUBZZv3a2hXhCGEny4brc5" name="shutterstock_1344171566 16-9.jpg" alt="Canon AE-1 camera on a blue surface and pastel background alongside a roll of Fujifilm Velvia film" src="https://cdn.mos.cms.futurecdn.net/ZUBZZv3a2hXhCGEny4brc5.jpg" mos="" align="middle" fullscreen="" width="3044" height="1713" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon AE-1 is a legend among film photographers. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Shutterstock | Lius Hanzen)</span></figcaption></figure><p>There have been rumors for quite some time that Canon is working on a retro-styled digital camera, just like <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-zf-review">Nikon did with its Zf</a>, and given that this year marks the 50th anniversary of the AE-1, a legendary film SLR beloved by amateur photographers for its streamlined controls and ease of use, it makes sense that this could be the year.</p><p>The rumored specs for the EOS R8 II are that it’ll use a 32.5MP full-frame sensor, 40fps burst shooting via the electronic shutter, in-body image stabilization, oversampled 4K video and two UHS-II SD card slots. Pretty much what you’d expect for a mid-range full-frame camera.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1400px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="uqXmxgPkiC7WCpy5Vqbo3H" name="Canon EOS R8 hands on product shots_13.jpg" alt="Canon EOS R8 on a table side upside down with battery door open and battery on the table" src="https://cdn.mos.cms.futurecdn.net/uqXmxgPkiC7WCpy5Vqbo3H.jpg" mos="" align="middle" fullscreen="" width="1400" height="788" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The original EOS R8 features just one card slot — so two would be a welcome upgrade! </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>I’ll be interested to see if the retro styling is purely cosmetic — it might even be the case that Canon releases a ‘standard’ EOS R8 Mark II version as well as the retro-tinged variant — or if it has any bearing on how the camera operates. There’s nothing in the rumor mill to suggest this, but personally, I think it would be smart for Canon to dip its toe into film-style looks for images, similar to <a href="https://www.techradar.com/cameras/how-to-add-film-simulation-recipes-to-your-fujifilm-camera">Fujifilm’s Film Simulations</a> or Panasonic’s in-camera <a href="https://www.techradar.com/cameras/video-cameras/i-sold-all-my-fujifilm-gear-and-switched-to-panasonic-for-this-exclusive-little-known-feature">Real Time LUTs</a>.</p><p>Yes, Canon has its ‘Picture Styles’, but let’s be honest: nobody uses them, and they don’t have the cool factor of Fujifilm’s Film Simulations. I’d love to see Canon throw its weight into some really crisp, dynamic, analog-style looks for shooters who want great-looking JPEGs straight out of camera. And come on — there will never be a better opportunity to debut them than in a digital AE-1!</p><h2 id="canon-eos-r7-ii-let-s-see-a-stacked-aps-c-sensor">Canon EOS R7 II — let’s see a stacked APS-C sensor!</h2><p>Also on the rumored docket is an update to the <a href="https://www.techradar.com/reviews/canon-eos-r7">Canon EOS R7</a>, a mid-range APS-C mirrorless camera that arrived in 2022. The original EOS R7 was something of a speedster, with burst speeds of 15fps with the mechanical shutter and up to 30fps with the electronic. And if rumors are correct, Canon might be doubling down on this by giving the EOS R7 II a stacked sensor design.</p><p>This would be the first stacked APS-C sensor for Canon’s lineup — indeed, currently the only APS-C camera with a stacked sensor is the <a href="https://www.techradar.com/reviews/fujifilm-x-h2s">Fujifilm X-H2S</a>. A stacked sensor design moves the circuitry to the rear for faster readout, enabling higher burst speeds, superior autofocus tracking and blackout-free viewfinder shooting. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="ChREgLLQpErM7KPsgeCpqb" name="Canon_EOS_R7_Product_010.jpg" alt="The Canon EOS R7 camera sitting on a stone step" src="https://cdn.mos.cms.futurecdn.net/ChREgLLQpErM7KPsgeCpqb.jpg" mos="" align="middle" fullscreen="" width="6048" height="3400" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The original EOS R7 is Canon's top-end APS-C model. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Considering that the EOS R7 was already an impressively speedy shooter, a stacked sensor design would push a mark II to pretty impressive heights — we could see autofocus and speed-shooting performance on par with professional or serious enthusiast cameras. Rumors also indicate that the sensor resolution might be upped to 39MP, from 32.5MP on the original EOS R7.</p><h2 id="canon-eos-r10-ii-the-new-beginner-mirrorless-to-beat">Canon EOS R10 II — the new beginner mirrorless to beat?</h2><p>Rumors also indicate that we’ll see an update to Canon’s popular beginner model, the <a href="https://www.techradar.com/reviews/canon-eos-r10">EOS R10</a>, in the form of the EOS R10 Mark II. Details are very thin on the ground for this one, beyond the fact that it is on its way and due in the latter half of 2026. This is also likely to be the first of the new models we see.</p><p>The Canon EOS R10 has been a huge seller for Canon since its release in 2022 alongside the EOS R7. It’s not the cheapest in the EOS R lineup, with both the <a href="https://www.techradar.com/reviews/canon-eos-r50">EOS R50</a> and the <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r100-review">EOS R100</a> coming in under its price, but it’s a pretty affordable camera, with a lightweight build, intelligent autofocus and reliably solid image quality.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5435px;"><p class="vanilla-image-block" style="padding-top:55.36%;"><img id="5uuH6T6tRZDhcnq7migDNR" name="CanonEOSR10-5.jpg" alt="The Canon EOS R10 camers sitting on a wooden bannister" src="https://cdn.mos.cms.futurecdn.net/5uuH6T6tRZDhcnq7migDNR.jpg" mos="" align="middle" fullscreen="" width="5435" height="3009" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R10 has been popular with beginners. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Personally, I doubt the boat will be rocked much here. Were I a betting person, I’d say that we’d expect to see improvements in the subject-recognition autofocus, more sustained burst speeds with a deeper buffer (the original EOS R10 could shoot at 15fps, but not for very long), and perhaps a nudge-up of resolution from 24.2MP to 32.5MP, so as to better distinguish the EOS R10 from its cheaper siblings. </p><p>What do you make of Canon's rumored upcoming models? Have your say in the comments below. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/canon-tipped-to-release-three-new-eos-r-mirrorless-cameras-before-the-end-of-2026-i-know-which-one-im-most-excited-for</link>
                                                                            <description>
                            <![CDATA[ And one of them might be the digital version of the AE-1 that everyone's been asking for! ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Fpfh5UsCPXM76xeuPMvvxj</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/xG2vSMH6rHA3jY3PjuareX-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sat, 25 Jul 2026 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Stapley ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xG2vSMH6rHA3jY3PjuareX-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Three-way split image showing photographs of the Canon EOS R10, EOS R7 and EOS R8]]></media:description>                                                            <media:text><![CDATA[Three-way split image showing photographs of the Canon EOS R10, EOS R7 and EOS R8]]></media:text>
                                <media:title type="plain"><![CDATA[Three-way split image showing photographs of the Canon EOS R10, EOS R7 and EOS R8]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/xG2vSMH6rHA3jY3PjuareX-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <ul><li><strong>Canon registered three cameras with the wireless certification agency, indicating three more cameras will come soon</strong></li><li><strong>Rumors suggest we’ll see an EOS R7 Mark II, an EOS R10 Mark II and an EOS R8 Mark II</strong></li><li><strong>The EOS R8 Mark II may well be a retro-styled tribute to the analog AE-1, which turns 50 this year</strong></li></ul><p>The first half of 2026 was pretty dry for camera releases, but as we enter the second half of the year, manufacturers have been making up for lost time. Canon in particular looks like it’s going to have a busy back half of the year, with not one, not two, but three new EOS R mirrorless cameras setting the rumor mill alight.</p><p>It should be stressed that currently this is all unconfirmed — we don’t know that Canon is going to release anything. But Canon has registered three new cameras with the wireless certification agency, which is generally the point that you know that something is coming very soon. And reporting by the oft reliable <a href="https://www.canonrumors.com/">Canon Rumors</a> indicates that Canon is updating three of its most popular EOS R cameras, and one in particular looks like a very exciting prospect indeed.</p><p>And if that weren’t enough, we’re also potentially due a new PowerShot compact, with Canon looking to capitalize on the success of its phenomenally popular <a href="https://www.techradar.com/reviews/canon-powershot-g7-x-mark-iii">PowerShot G7 X Mark III</a> compact. But we’ve more details on the mirrorless side of things, so let’s take a closer look at what could be coming…</p><h2 id="canon-eos-r8-ii-could-it-be-the-digital-ae-1-we-re-all-hoping-for">Canon EOS R8 II — could it be the digital AE-1 we’re all hoping for?</h2><p>Rumors indicate that Canon’s lightweight full-frame <a href="https://www.techradar.com/reviews/canon-eos-r8-review-full-frame-simplified">EOS R8</a> is likely to get a successor in mid-September. As that camera is now more than three years old, this is about the time we might expect an update to come along. However, the really exciting news is that the new version may be an entirely new prospect — a retro-styled Canon AE-1 throwback that fans have been begging the company to make for years.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3044px;"><p class="vanilla-image-block" style="padding-top:56.27%;"><img id="ZUBZZv3a2hXhCGEny4brc5" name="shutterstock_1344171566 16-9.jpg" alt="Canon AE-1 camera on a blue surface and pastel background alongside a roll of Fujifilm Velvia film" src="https://cdn.mos.cms.futurecdn.net/ZUBZZv3a2hXhCGEny4brc5.jpg" mos="" align="middle" fullscreen="" width="3044" height="1713" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon AE-1 is a legend among film photographers. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Shutterstock | Lius Hanzen)</span></figcaption></figure><p>There have been rumors for quite some time that Canon is working on a retro-styled digital camera, just like <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-zf-review">Nikon did with its Zf</a>, and given that this year marks the 50th anniversary of the AE-1, a legendary film SLR beloved by amateur photographers for its streamlined controls and ease of use, it makes sense that this could be the year.</p><p>The rumored specs for the EOS R8 II are that it’ll use a 32.5MP full-frame sensor, 40fps burst shooting via the electronic shutter, in-body image stabilization, oversampled 4K video and two UHS-II SD card slots. Pretty much what you’d expect for a mid-range full-frame camera.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1400px;"><p class="vanilla-image-block" style="padding-top:56.29%;"><img id="uqXmxgPkiC7WCpy5Vqbo3H" name="Canon EOS R8 hands on product shots_13.jpg" alt="Canon EOS R8 on a table side upside down with battery door open and battery on the table" src="https://cdn.mos.cms.futurecdn.net/uqXmxgPkiC7WCpy5Vqbo3H.jpg" mos="" align="middle" fullscreen="" width="1400" height="788" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The original EOS R8 features just one card slot — so two would be a welcome upgrade! </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>I’ll be interested to see if the retro styling is purely cosmetic — it might even be the case that Canon releases a ‘standard’ EOS R8 Mark II version as well as the retro-tinged variant — or if it has any bearing on how the camera operates. There’s nothing in the rumor mill to suggest this, but personally, I think it would be smart for Canon to dip its toe into film-style looks for images, similar to <a href="https://www.techradar.com/cameras/how-to-add-film-simulation-recipes-to-your-fujifilm-camera">Fujifilm’s Film Simulations</a> or Panasonic’s in-camera <a href="https://www.techradar.com/cameras/video-cameras/i-sold-all-my-fujifilm-gear-and-switched-to-panasonic-for-this-exclusive-little-known-feature">Real Time LUTs</a>.</p><p>Yes, Canon has its ‘Picture Styles’, but let’s be honest: nobody uses them, and they don’t have the cool factor of Fujifilm’s Film Simulations. I’d love to see Canon throw its weight into some really crisp, dynamic, analog-style looks for shooters who want great-looking JPEGs straight out of camera. And come on — there will never be a better opportunity to debut them than in a digital AE-1!</p><h2 id="canon-eos-r7-ii-let-s-see-a-stacked-aps-c-sensor">Canon EOS R7 II — let’s see a stacked APS-C sensor!</h2><p>Also on the rumored docket is an update to the <a href="https://www.techradar.com/reviews/canon-eos-r7">Canon EOS R7</a>, a mid-range APS-C mirrorless camera that arrived in 2022. The original EOS R7 was something of a speedster, with burst speeds of 15fps with the mechanical shutter and up to 30fps with the electronic. And if rumors are correct, Canon might be doubling down on this by giving the EOS R7 II a stacked sensor design.</p><p>This would be the first stacked APS-C sensor for Canon’s lineup — indeed, currently the only APS-C camera with a stacked sensor is the <a href="https://www.techradar.com/reviews/fujifilm-x-h2s">Fujifilm X-H2S</a>. A stacked sensor design moves the circuitry to the rear for faster readout, enabling higher burst speeds, superior autofocus tracking and blackout-free viewfinder shooting. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="ChREgLLQpErM7KPsgeCpqb" name="Canon_EOS_R7_Product_010.jpg" alt="The Canon EOS R7 camera sitting on a stone step" src="https://cdn.mos.cms.futurecdn.net/ChREgLLQpErM7KPsgeCpqb.jpg" mos="" align="middle" fullscreen="" width="6048" height="3400" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The original EOS R7 is Canon's top-end APS-C model. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Considering that the EOS R7 was already an impressively speedy shooter, a stacked sensor design would push a mark II to pretty impressive heights — we could see autofocus and speed-shooting performance on par with professional or serious enthusiast cameras. Rumors also indicate that the sensor resolution might be upped to 39MP, from 32.5MP on the original EOS R7.</p><h2 id="canon-eos-r10-ii-the-new-beginner-mirrorless-to-beat">Canon EOS R10 II — the new beginner mirrorless to beat?</h2><p>Rumors also indicate that we’ll see an update to Canon’s popular beginner model, the <a href="https://www.techradar.com/reviews/canon-eos-r10">EOS R10</a>, in the form of the EOS R10 Mark II. Details are very thin on the ground for this one, beyond the fact that it is on its way and due in the latter half of 2026. This is also likely to be the first of the new models we see.</p><p>The Canon EOS R10 has been a huge seller for Canon since its release in 2022 alongside the EOS R7. It’s not the cheapest in the EOS R lineup, with both the <a href="https://www.techradar.com/reviews/canon-eos-r50">EOS R50</a> and the <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r100-review">EOS R100</a> coming in under its price, but it’s a pretty affordable camera, with a lightweight build, intelligent autofocus and reliably solid image quality.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5435px;"><p class="vanilla-image-block" style="padding-top:55.36%;"><img id="5uuH6T6tRZDhcnq7migDNR" name="CanonEOSR10-5.jpg" alt="The Canon EOS R10 camers sitting on a wooden bannister" src="https://cdn.mos.cms.futurecdn.net/5uuH6T6tRZDhcnq7migDNR.jpg" mos="" align="middle" fullscreen="" width="5435" height="3009" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R10 has been popular with beginners. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Personally, I doubt the boat will be rocked much here. Were I a betting person, I’d say that we’d expect to see improvements in the subject-recognition autofocus, more sustained burst speeds with a deeper buffer (the original EOS R10 could shoot at 15fps, but not for very long), and perhaps a nudge-up of resolution from 24.2MP to 32.5MP, so as to better distinguish the EOS R10 from its cheaper siblings. </p><p>What do you make of Canon's rumored upcoming models? Have your say in the comments below. </p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Record-low prices on Canon, Sony, and Nikon cameras headline this year's huge 4th of July sales — including top-rated models ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The annual 4th of July sales are more commonly associated with grills and appliances, but between you and me, it's also a great time to pick up tech. Right now, for example, <a href="https://www.adorama.com/g/fourth-of-july-sale">Adorama </a>and <a href="https://www.bhphotovideo.com/">B&H Photo </a>are featuring some of the lowest prices I've seen all year on cameras from well-known brands like Sony, Canon, and Nikon.</p><p>I've been scanning through the sale today to find the best price cuts, and in short, I've found some great options. Camera prices have really been hit in the past year, but I'm pleased to note that there are actually record-low prices available on some of our most highly rated bodies.</p><p>For example, right now you can get the excellent value Canon EOS R8 <a href="https://www.adorama.com/canon-eos-r8-mirrorless-camera-bundle-64gb-sd/p/car8ak">for $1,299 (was $1,649)</a>, the Nikon Z5 II <a href="https://www.adorama.com/nikon-z5ii-mirrorless-camera/p/nkz5m2">for $1,596 (was $1,849)</a>, and the Sony Alpha A7R V <a href="https://www.adorama.com/sony-alpha-a7r-v-mirrorless-camera/p/isoa7r5">for $3,298 (was $3,798)</a>. Some of these are discounts we've seen before, but in the case of some (like the R8), they're brand-new record lows. Just below you can see a full list of deals, including 15 models for all budgets.</p><p>According to <a href="https://www.adorama.com/g/fourth-of-july-sale">Adorama's 4th of July sale page</a>, customers who spend over $3,000 will also get $250 back in reward points, so it's definitely one of the better sales at the retailer this year. Note, however, it looks like the sales wrap up on Sunday, so you'll have to be quick if you're interested. </p><h3 class="article-body__section" id="section-4th-of-july-camera-deals-canon"><span>4th of July camera deals - Canon</span></h3><div class="product"><a data-dimension112="06e5edc5-d1a4-44d2-9960-a4585846ff9c" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3999.99" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:826px;"><p class="vanilla-image-block" style="padding-top:99.88%;"><img id="CafKLHTZM9Zfm735SvuRbK" name="canon eos r5 mark ii.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/CafKLHTZM9Zfm735SvuRbK.jpg" mos="" align="middle" fullscreen="" width="826" height="825" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r5-mark-ii-review" data-dimension112="06e5edc5-d1a4-44d2-9960-a4585846ff9c" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3999.99">Canon EOS R5 Mark II review</a> awarded this stunning flagship camera a full five stars out of five – and it's easy to see why. Alongside incredible autofocus (easily some of the best we've ever tested), a 45MP full-frame sensor, and a host of new computational features, the EOS R5 Mark II is easily one of the best cameras on the market right now. Is it overkill for most? Arguably. However, professional photographers will love how this camera makes the most demanding of tasks easy. Today's discount is just $100 away from the record-low price from earlier this year.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1840289-REG/canon_6536c002_eos_r5_mark_ii.html">was $4399 <strong>now $3,999</strong></a><a class="view-deal button" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow" data-dimension112="06e5edc5-d1a4-44d2-9960-a4585846ff9c" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3999.99">View Deal</a></p></div><div class="product"><a data-dimension112="b1a00a15-ae45-4ef6-bca6-a8e562ea7d76" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2599" href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="jv4eAz83itsu8K2sbqL24G" name="1701006001.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/jv4eAz83itsu8K2sbqL24G.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow" data-dimension112="b1a00a15-ae45-4ef6-bca6-a8e562ea7d76" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2599">EOS R5 Mark I: was $3299 now $2599</a></strong><br>If you're looking to save some cash, you could instead opt for the slightly older Mark I, which is still a stunningly effective pro-grade body. Right now, it's sitting at $2,599, which makes it significantly cheaper than the second iteration. Sure, you're missing out on the latest computational and cutting-edge autofocus features here, but this camera still has that great 45MP full-frame sensor, 8k video, and excellent in-body image stabilization. Today's discount matches the previous record low for this excellent camera. </p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1547009-REG/canon_4147c002_eos_r5_mirrorless_camera.html">was $3299 <strong>now $2,599</strong></a><a class="view-deal button" href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow" data-dimension112="b1a00a15-ae45-4ef6-bca6-a8e562ea7d76" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2599">View Deal</a></p></div><div class="product"><a data-dimension112="1236e798-c8ef-4a3b-b951-45b666dfa2af" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1299" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:425px;"><p class="vanilla-image-block" style="padding-top:69.41%;"><img id="vL6pxyuNBPyj6GgTMg5yoK" name="canon eos r8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vL6pxyuNBPyj6GgTMg5yoK.jpg" mos="" align="middle" fullscreen="" width="425" height="295" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Canon's low-cost full-frame RF-mount camera is now even cheaper with this decent Black Friday price cut. The EOS R8 packs many of the same features as the pricier EOS R6 II, including the 24.2MP sensor and 4K 60p video recording. We explained the key <a href="https://www.techradar.com/versus/canon-eos-r8-vs-r6-mark-ii-the-differences-explained" data-dimension112="1236e798-c8ef-4a3b-b951-45b666dfa2af" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1299">EOS R8 and EOS R6 Mark II differences</a> so if you can do without in-body image stabilization and sturdier build quality, then you can make a decent saving by opting for the smaller and lighter EOS R8. Today's deal beats the previous record-low by $200, so it's definitely a very good deal indeed.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1748813-REG/canon_eos_r8_mirrorless_camera.html">was $1649 <strong>now $1,299</strong></a><a class="view-deal button" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow" data-dimension112="1236e798-c8ef-4a3b-b951-45b666dfa2af" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1299">View Deal</a></p></div><div class="product"><a data-dimension112="445b9eda-6321-41b9-8990-d602875974de" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$2099" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Wpei8XK22VHypgDH6HSsuj" name="Canon-EOS-R6-Mark-II.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/Wpei8XK22VHypgDH6HSsuj.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The EOS R6 Mark II is one of the best mirrorless hybrid cameras of the past few years. Our <a href="https://www.techradar.com/reviews/canon-eos-r6-ii-review-hybrid-just-got-better" data-dimension112="445b9eda-6321-41b9-8990-d602875974de" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$2099">Canon EOS R6 II review</a> awarded this excellent model an impressive four and half stars out of five, praising its autofocus, ISO handling, and burst shooting so it's an easy recommendation, even if it isn't the latest model anymore. Today's price is still about $200 off the record-low price, but it's still one of the best deals we've seen this year so far on this model.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1733214-REG/canon_eos_r6_mark_ii.html">was $2299 <strong>now $2,099</strong></a><a class="view-deal button" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow" data-dimension112="445b9eda-6321-41b9-8990-d602875974de" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$2099">View Deal</a></p></div><div class="product"><a data-dimension112="223a89d8-a21b-47f9-ae7d-0c21dbc29c31" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799" href="https://www.adorama.com/carp.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="cZg5gyCgJecnK8vCdxM8C" name="EOS RP" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/cZg5gyCgJecnK8vCdxM8C.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Even cheaper still is the EOS RP: Canon's entry-level full-frame camera and the cheapest new full-frame body you'll find anywhere. As you'd expect, the EOS RP is a pretty stripped-down affair. It doesn't feature the best video specs or image stabilization, for example. It does, however, feature a decent 26.2MP full-frame CMOS sensor, a lightweight build, and good autofocus for a body in this price range. In terms of value, it's still a good choice, especially with today's record-low price.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1459282-REG/canon_eos_rp_mirrorless_digital.html" data-dimension112="223a89d8-a21b-47f9-ae7d-0c21dbc29c31" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799">was $1149 <strong>now $799</strong></a><a class="view-deal button" href="https://www.adorama.com/carp.html" target="_blank" rel="nofollow" data-dimension112="223a89d8-a21b-47f9-ae7d-0c21dbc29c31" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799">View Deal</a></p></div><h3 class="article-body__section" id="section-4th-of-july-camera-deals-nikon"><span>4th of July camera deals - Nikon</span></h3><div class="product"><a data-dimension112="c5c9baee-523b-403a-8f88-248a6d770409" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="c5c9baee-523b-403a-8f88-248a6d770409" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">Z5 II (body): was $1846.95 now $1596.95</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">and B&H Photo</a>. I loved this model <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it</a> and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">was $1849 <strong>now $1,596</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="c5c9baee-523b-403a-8f88-248a6d770409" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">View Deal</a></p></div><div class="product"><a data-dimension112="584834ab-8f84-434b-8ae2-b1a1d2b712d9" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9cZErL68yUuCj7GxVR5ZoL" name="1730207104.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/9cZErL68yUuCj7GxVR5ZoL.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="584834ab-8f84-434b-8ae2-b1a1d2b712d9" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">Z6III: was $2499 now $1996.95</a></strong><br>TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review" target="_blank">Nikon Z6 III review</a> awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at B&H Photo and other retailers.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html">was $2699 <strong>now $1,996</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="584834ab-8f84-434b-8ae2-b1a1d2b712d9" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">View Deal</a></p></div><div class="product"><a data-dimension112="441c8c39-2823-49b1-ba78-66c50bc3a5b7" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2046.95" href="https://www.adorama.com/nkzf.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:66.87%;"><img id="7arCyT7eZDYRZccEFVsxma" name="Nikon Z f.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/7arCyT7eZDYRZccEFVsxma.jpg" mos="" align="middle" fullscreen="" width="1500" height="1003" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Classic retro style, full frame 24MP sensor, Nikon's best in-body image stabilisation, smart manual focus controls, and a dedicated black-and-white color mode – all for a record-low price. The retro-style camera market is big business and it attracts larger-than-life price tags. However, Nikon's Zf packs a technological punch alongside producing excellent image quality. The record-low for this model is technically $1,799, but tariffs have disproportionately hit this model hard. </p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1788062-REG/nikon_1761_zf_mirrorless_camera.html" data-dimension112="441c8c39-2823-49b1-ba78-66c50bc3a5b7" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2046.95">was $2199 <strong>now $2,046.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkzf.html" target="_blank" rel="nofollow" data-dimension112="441c8c39-2823-49b1-ba78-66c50bc3a5b7" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2046.95">View Deal</a></p></div><div class="product"><a data-dimension112="21f0704c-80e8-4625-9033-9521f1023ec8" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="i5NYLFJ2T6umircLPZe3ua" name="Nikon Z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/i5NYLFJ2T6umircLPZe3ua.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>We rate the Nikon Z8 as the <a href="https://www.techradar.com/news/best-mirrorless-camera#section-the-best-pro-hybrid-mirrorless-camera" data-dimension112="21f0704c-80e8-4625-9033-9521f1023ec8" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">best full-frame hybrid camera for pros</a> - although, of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our <a href="https://www.techradar.com/reviews/nikon-z8-review">Nikon Z8 review</a> awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but again, tariffs have unfortunately shifted the price for this one up a notch in recent months.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html">was $3999 <strong>now $3,396.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow" data-dimension112="21f0704c-80e8-4625-9033-9521f1023ec8" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">View Deal</a></p></div><div class="product"><a data-dimension112="3f1dd627-b753-4a18-8206-7e929c40accd" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95" href="https://www.adorama.com/nikon-z30-dx-format-mirrorless-camera-body-64gb-bundle/p/nkz30ak" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2202px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="yxnh38fBg8UqJzkLU4CeAZ" name="Nikon Z30 white background" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/yxnh38fBg8UqJzkLU4CeAZ.jpg" mos="" align="middle" fullscreen="" width="2202" height="2202" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Z30 is Nikon's cheapest mirrorless camera, and a great choice if you're looking to get started with either photography or video. Primarily designed for beginner vloggers, the Z30 features excellent 4K video, a flip-out touchscreen, plus a dedicated mic port. A lack of a viewfinder means this isn't the best for dedicated photographers, but if you're coming from a phone, you may not mind that.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1713849-REG/nikon_z30_mirrorless_camera.html" data-dimension112="3f1dd627-b753-4a18-8206-7e929c40accd" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95">was $806 <strong>now $606.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nikon-z30-dx-format-mirrorless-camera-body-64gb-bundle/p/nkz30ak" target="_blank" rel="nofollow" data-dimension112="3f1dd627-b753-4a18-8206-7e929c40accd" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95">View Deal</a></p></div><h3 class="article-body__section" id="section-4th-of-july-camera-deals-sony"><span>4th of July camera deals - Sony</span></h3><div class="product"><a data-dimension112="05894ff2-a775-41c3-805b-f8544b86fe94" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298" href="https://www.adorama.com/isoa7r5.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YyVhXmyKLqf3D7FT9JBmyj" name="1716289482.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YyVhXmyKLqf3D7FT9JBmyj.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha a7R V is our current top pick for professional stills photographers, although anyone with a penchant for resolution will marvel at its incredible 61MP sensor. While you'll need some high-level glass to truly harness the full resolving power of the A7R V, its handy eight-stop image stabilization and superb tracking autofocus make it a superbly usable camera for landscape, product, or studio work. Today's price at Adorama brings the body right down to its lowest ever price, too.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1731389-REG/sony_alpha_camera.html" data-dimension112="05894ff2-a775-41c3-805b-f8544b86fe94" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">was $4199 <strong>now $3,298</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7r5.html" target="_blank" rel="nofollow" data-dimension112="05894ff2-a775-41c3-805b-f8544b86fe94" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">View Deal</a></p></div><div class="product"><a data-dimension112="ae6854e0-0a9b-4a40-971b-7cd3484c5861" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="NsUTsUnR6WANKo6sKJx8mh" name="Sony Alpha a7 IV product.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/NsUTsUnR6WANKo6sKJx8mh.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="ae6854e0-0a9b-4a40-971b-7cd3484c5861" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">Alpha A7 IV: was $2699 now $1998</a></strong><br>While the A7 IV is no longer the latest and greatest hybrid flagship, we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at a price that matches the previous record-low.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1667800-REG/sony_ilce_7m4_b_alpha_a7_iv_mirrorless.html">was $2699 <strong>now $1,998</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="ae6854e0-0a9b-4a40-971b-7cd3484c5861" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">View Deal</a></p></div><div class="product"><a data-dimension112="66a634a4-277e-4a69-babf-d6062aaa97f8" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698" href="https://www.adorama.com/sony-alpha-1-mirrorless-camera/p/isoa1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="f8BEWyrxqmLPwLAQznyZ7Q" name="Alpha 1" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/f8BEWyrxqmLPwLAQznyZ7Q.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha 1's eye-wateringly high price tag will mean that it's not for everybody, but a decent price cut at Adorama today means it's a little easier on the pocket. And, if you have deep pockets, then the first Alpha 1 is still an amazing do-it-all camera. With incredible autofocus, 8K video, and a 50.1MP full-frame sensor, the Sony Alpha 1 can still keep up with the competition - even if it isn't right at the cutting edge for the brand anymore.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1619483-REG/sony_ilce_1_b_alpha_a1_mirrorless_digital.html" data-dimension112="66a634a4-277e-4a69-babf-d6062aaa97f8" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698">was <del>$6,199</del> <strong>now $5,698</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-1-mirrorless-camera/p/isoa1" target="_blank" rel="nofollow" data-dimension112="66a634a4-277e-4a69-babf-d6062aaa97f8" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698">View Deal</a></p></div><div class="product"><a data-dimension112="6b990140-2874-4e39-8cc0-fe686ddb1918" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298" href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YyVhXmyKLqf3D7FT9JBmyj" name="1716289482.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YyVhXmyKLqf3D7FT9JBmyj.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow" data-dimension112="6b990140-2874-4e39-8cc0-fe686ddb1918" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298">A7R IV (M2): was $4198 now $3298</a></strong><br>XXXX</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1731389-REG/sony_alpha_camera.html">was $4199 <strong>now $3,298</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow" data-dimension112="6b990140-2874-4e39-8cc0-fe686ddb1918" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298">View Deal</a></p></div><div class="product"><a data-dimension112="9dfe629e-eeca-447a-9e10-66a8d082eba5" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998" href="https://www.adorama.com/sony-alpha-a7cr-mirrorless-camera/p/isoa7cr" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="vmBm4EWfLZuEdussePXRV" name="a7CR" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vmBm4EWfLZuEdussePXRV.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The a7CR might just be the ultimate travel camera. With its 61MP sensor, excellent autofocus, and range-finger-esque design, it's a fantastic choice if you want a powerful camera with a compact form factor. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7c-r-review" data-dimension112="9dfe629e-eeca-447a-9e10-66a8d082eba5" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998">Sony a7CR review</a> almost awarded this one full marks, with our only major complaints being the price and the relatively small viewfinder, which you can forgive considering it's being squeezed onto such a small body.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1784157-REG/sony_a7cr_mirrorless_camera_black.html">was <del>$3,399</del> <strong>now $2,998</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7cr-mirrorless-camera/p/isoa7cr" target="_blank" rel="nofollow" data-dimension112="9dfe629e-eeca-447a-9e10-66a8d082eba5" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998">View Deal</a></p></div><h3 class="article-body__section" id="section-4th-of-july-camera-deals-om-system"><span>4th of July camera deals - OM System</span></h3><div class="product"><a data-dimension112="88d5dea6-c531-4d73-8cdc-c909b0e50d77" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qX8i4CwfUkJ5ieJPRxZAZY" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qX8i4CwfUkJ5ieJPRxZAZY.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="88d5dea6-c531-4d73-8cdc-c909b0e50d77" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699">OM-3 camera: was $1999 now $1699</a></strong><br>We've been waiting for the stunning OM System OM-3 to get a decent price cut ever since it was released earlier this year, and here we are. While still pricey, you get the same speedy stacked 20MP Micro Four Thirds sensor as the flagship OM System OM-1 Mark II, intelligent subject-tracking autofocus, and up to 50FPS continuous burst. There's also OM System's Log color profile for video and support for <a href="https://www.techradar.com/tag/4k">4K</a> capture at 60FPS. All that is wrapped up in a design that we think stands out as one of the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">most appealing on the market right now</a>. Today's price cut is a new record-low, so it's definitely worth checking out.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1876132-REG/om_system_v210050sw000_om_3_mirrorless_camera.html">was $1999 <strong>now $1,699</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="88d5dea6-c531-4d73-8cdc-c909b0e50d77" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699">View Deal</a></p></div><div class="product"><a data-dimension112="e39882f0-4fba-4304-b47b-03c0a1364dfe" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1509px;"><p class="vanilla-image-block" style="padding-top:99.34%;"><img id="kkv5urZVe74Y56qmBvL3kA" name="1721901400.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kkv5urZVe74Y56qmBvL3kA.jpg" mos="" align="middle" fullscreen="" width="1509" height="1499" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="e39882f0-4fba-4304-b47b-03c0a1364dfe" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">OM-1 Mark II: was $2399.99 now $1999.99</a></strong><br>This is, so far, the cheapest price yet for a camera we called 'mind-blowingly capable in our <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om-1-ii-review">OM System OM-1 II review</a>. Key features include a 20MP BSI Micro Four Thirds sensor with blazingly quick shooting speeds and a host of innovative built-in software features. While the OM-1 II has niche appeal, it's a superb option for adventure, wildlife, and landscape/travel photographers looking to cut a bulky kit bag down to size.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1806609-REG/om_system_v210040bu000_om_1_mark_ii_camera.html">was $2,399 <strong>now $1,999.99</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="e39882f0-4fba-4304-b47b-03c0a1364dfe" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">View Deal</a></p></div><div class="product"><a data-dimension112="402ae319-211c-4b0a-81bf-55a563e8cf39" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99" href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kt4N4CBXskYwPsKph8cJtR" name="Panasonic Lumix S5 II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kt4N4CBXskYwPsKph8cJtR.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n" target="_blank" rel="nofollow" data-dimension112="402ae319-211c-4b0a-81bf-55a563e8cf39" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99">Lumix S5 II: was $1997.99 now $1597.99</a></strong><br>The Panasonic S5 II is easily one of our favorite hybrid flagships right now - especially because today's discount at Adorama makes it a competitive choice to the likes of the Nikon Z6 III. Highlight features for the S5 II include a new 24MP full-frame sensor with phase detection AF (a first for Panasonic),  uncropped 6K / 30p video, and superb image stabilization. We were also impressed by the S5 II's rugged build quality and overall well-thought-out ergonomics, which is obviously handy when pairing up with some of the larger lenses available in the L-Mount ecosystem. Check out our <a href="https://www.techradar.com/reviews/panasonic-lumix-s5-ii-review-time-to-switch#section-how-i-tested-the-panasonic-lumix-s5-ii">Panasonic S5 II review</a> for more details on this excellent camera.</p><p><strong>B&H Photo:</strong> <a href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n">was <del>$1,897</del> <strong>now $1,697.99</strong></a><a class="view-deal button" href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n" target="_blank" rel="nofollow" data-dimension112="402ae319-211c-4b0a-81bf-55a563e8cf39" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99">View Deal</a></p></div><div class="product"><a data-dimension112="1d4530c0-e736-456a-b844-006efce6707e" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99" href="https://www.adorama.com/panasonic-lumix-s1ii-mirrorless-camera-body-full-frame/p/pcs1m2n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ZJQqFNKbEmuQQdejAsdBU" name="Lumix S1 II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/ZJQqFNKbEmuQQdejAsdBU.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Lumix S1 II is an easy recommendation with today's price cut at Adorama as it addresses our main criticism of this otherwise excellent camera - the price! With a partially stacked 24MP full-frame sensor, 6K video, and an expansive range of video codecs, the S1 II is easily one of the best video workhorses on the market right now. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-s1-ii-review" data-dimension112="1d4530c0-e736-456a-b844-006efce6707e" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99">Panasonic Lumix S1 II review</a> stopped just short of awarding this one a full five stars, but it's a great choice at this price for sure.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1945158-REG/panasonic_dc_s1m2body9_lumix_s1_ii_mirrorless.html">was <del>$3,897</del> <strong>now $2,897.99</strong></a><a class="view-deal button" href="https://www.adorama.com/panasonic-lumix-s1ii-mirrorless-camera-body-full-frame/p/pcs1m2n" target="_blank" rel="nofollow" data-dimension112="1d4530c0-e736-456a-b844-006efce6707e" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99">View Deal</a></p></div><div class="product"><a data-dimension112="18bf43f9-ea3e-412d-a23e-c47ac91754b4" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95" href="https://www.adorama.com/fujifilm-gfx-100s-ii-102-mp-mirrorless-camera/p/ifjgfx100sm2" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="a9xw72adbR2gnjwUKZkcfV" name="GFX 100S II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/a9xw72adbR2gnjwUKZkcfV.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The GFX 100S II is one of the most usable and affordable medium-format cameras on the market. Affordable, is of course, relative in this case, but you get a lot of camera for your money with the outstanding GFX 100S II. Alongside jaw-droppingly good image quality, the 8 stops of image stabilization and a surprisingly ergonomic form factor mean that this camera is a credible alternative to the full-frame flagships. </p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1827223-REG/fujifilm_600023616_gfx_100s_ii_medium.html" data-dimension112="18bf43f9-ea3e-412d-a23e-c47ac91754b4" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95">was <del>$5,699</del> <strong>now $5,199.95</strong></a><a class="view-deal button" href="https://www.adorama.com/fujifilm-gfx-100s-ii-102-mp-mirrorless-camera/p/ifjgfx100sm2" target="_blank" rel="nofollow" data-dimension112="18bf43f9-ea3e-412d-a23e-c47ac91754b4" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95">View Deal</a></p></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/record-low-prices-on-canon-sony-and-nikon-cameras-headline-this-years-huge-4th-of-july-sales-including-our-top-rated-models</link>
                                                                            <description>
                            <![CDATA[ Camera prices have been rough lately, but these 4th of July deals are genuinely worth a look. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">MpNU5vzrbbhDS4YmfBiDRZ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/kjfNqg7ePy9qhh8sjDBejH-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 03 Jul 2026 13:04:00 +0000</pubDate>                                                                                                                                <updated>Fri, 03 Jul 2026 13:12:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kjfNqg7ePy9qhh8sjDBejH-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon EOS R8 on a table angled front view with lens attached]]></media:description>                                                            <media:text><![CDATA[Canon EOS R8 on a table angled front view with lens attached]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS R8 on a table angled front view with lens attached]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/kjfNqg7ePy9qhh8sjDBejH-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>The annual 4th of July sales are more commonly associated with grills and appliances, but between you and me, it's also a great time to pick up tech. Right now, for example, <a href="https://www.adorama.com/g/fourth-of-july-sale">Adorama </a>and <a href="https://www.bhphotovideo.com/">B&H Photo </a>are featuring some of the lowest prices I've seen all year on cameras from well-known brands like Sony, Canon, and Nikon.</p><p>I've been scanning through the sale today to find the best price cuts, and in short, I've found some great options. Camera prices have really been hit in the past year, but I'm pleased to note that there are actually record-low prices available on some of our most highly rated bodies.</p><p>For example, right now you can get the excellent value Canon EOS R8 <a href="https://www.adorama.com/canon-eos-r8-mirrorless-camera-bundle-64gb-sd/p/car8ak">for $1,299 (was $1,649)</a>, the Nikon Z5 II <a href="https://www.adorama.com/nikon-z5ii-mirrorless-camera/p/nkz5m2">for $1,596 (was $1,849)</a>, and the Sony Alpha A7R V <a href="https://www.adorama.com/sony-alpha-a7r-v-mirrorless-camera/p/isoa7r5">for $3,298 (was $3,798)</a>. Some of these are discounts we've seen before, but in the case of some (like the R8), they're brand-new record lows. Just below you can see a full list of deals, including 15 models for all budgets.</p><p>According to <a href="https://www.adorama.com/g/fourth-of-july-sale">Adorama's 4th of July sale page</a>, customers who spend over $3,000 will also get $250 back in reward points, so it's definitely one of the better sales at the retailer this year. Note, however, it looks like the sales wrap up on Sunday, so you'll have to be quick if you're interested. </p><h3 class="article-body__section" id="section-4th-of-july-camera-deals-canon"><span>4th of July camera deals - Canon</span></h3><div class="product"><a data-dimension112="06e5edc5-d1a4-44d2-9960-a4585846ff9c" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3999.99" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:826px;"><p class="vanilla-image-block" style="padding-top:99.88%;"><img id="CafKLHTZM9Zfm735SvuRbK" name="canon eos r5 mark ii.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/CafKLHTZM9Zfm735SvuRbK.jpg" mos="" align="middle" fullscreen="" width="826" height="825" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r5-mark-ii-review" data-dimension112="06e5edc5-d1a4-44d2-9960-a4585846ff9c" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3999.99">Canon EOS R5 Mark II review</a> awarded this stunning flagship camera a full five stars out of five – and it's easy to see why. Alongside incredible autofocus (easily some of the best we've ever tested), a 45MP full-frame sensor, and a host of new computational features, the EOS R5 Mark II is easily one of the best cameras on the market right now. Is it overkill for most? Arguably. However, professional photographers will love how this camera makes the most demanding of tasks easy. Today's discount is just $100 away from the record-low price from earlier this year.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1840289-REG/canon_6536c002_eos_r5_mark_ii.html">was $4399 <strong>now $3,999</strong></a><a class="view-deal button" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow" data-dimension112="06e5edc5-d1a4-44d2-9960-a4585846ff9c" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3999.99">View Deal</a></p></div><div class="product"><a data-dimension112="b1a00a15-ae45-4ef6-bca6-a8e562ea7d76" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2599" href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="jv4eAz83itsu8K2sbqL24G" name="1701006001.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/jv4eAz83itsu8K2sbqL24G.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow" data-dimension112="b1a00a15-ae45-4ef6-bca6-a8e562ea7d76" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2599">EOS R5 Mark I: was $3299 now $2599</a></strong><br>If you're looking to save some cash, you could instead opt for the slightly older Mark I, which is still a stunningly effective pro-grade body. Right now, it's sitting at $2,599, which makes it significantly cheaper than the second iteration. Sure, you're missing out on the latest computational and cutting-edge autofocus features here, but this camera still has that great 45MP full-frame sensor, 8k video, and excellent in-body image stabilization. Today's discount matches the previous record low for this excellent camera. </p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1547009-REG/canon_4147c002_eos_r5_mirrorless_camera.html">was $3299 <strong>now $2,599</strong></a><a class="view-deal button" href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow" data-dimension112="b1a00a15-ae45-4ef6-bca6-a8e562ea7d76" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2599">View Deal</a></p></div><div class="product"><a data-dimension112="1236e798-c8ef-4a3b-b951-45b666dfa2af" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1299" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:425px;"><p class="vanilla-image-block" style="padding-top:69.41%;"><img id="vL6pxyuNBPyj6GgTMg5yoK" name="canon eos r8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vL6pxyuNBPyj6GgTMg5yoK.jpg" mos="" align="middle" fullscreen="" width="425" height="295" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Canon's low-cost full-frame RF-mount camera is now even cheaper with this decent Black Friday price cut. The EOS R8 packs many of the same features as the pricier EOS R6 II, including the 24.2MP sensor and 4K 60p video recording. We explained the key <a href="https://www.techradar.com/versus/canon-eos-r8-vs-r6-mark-ii-the-differences-explained" data-dimension112="1236e798-c8ef-4a3b-b951-45b666dfa2af" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1299">EOS R8 and EOS R6 Mark II differences</a> so if you can do without in-body image stabilization and sturdier build quality, then you can make a decent saving by opting for the smaller and lighter EOS R8. Today's deal beats the previous record-low by $200, so it's definitely a very good deal indeed.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1748813-REG/canon_eos_r8_mirrorless_camera.html">was $1649 <strong>now $1,299</strong></a><a class="view-deal button" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow" data-dimension112="1236e798-c8ef-4a3b-b951-45b666dfa2af" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1299">View Deal</a></p></div><div class="product"><a data-dimension112="445b9eda-6321-41b9-8990-d602875974de" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$2099" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Wpei8XK22VHypgDH6HSsuj" name="Canon-EOS-R6-Mark-II.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/Wpei8XK22VHypgDH6HSsuj.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The EOS R6 Mark II is one of the best mirrorless hybrid cameras of the past few years. Our <a href="https://www.techradar.com/reviews/canon-eos-r6-ii-review-hybrid-just-got-better" data-dimension112="445b9eda-6321-41b9-8990-d602875974de" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$2099">Canon EOS R6 II review</a> awarded this excellent model an impressive four and half stars out of five, praising its autofocus, ISO handling, and burst shooting so it's an easy recommendation, even if it isn't the latest model anymore. Today's price is still about $200 off the record-low price, but it's still one of the best deals we've seen this year so far on this model.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1733214-REG/canon_eos_r6_mark_ii.html">was $2299 <strong>now $2,099</strong></a><a class="view-deal button" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow" data-dimension112="445b9eda-6321-41b9-8990-d602875974de" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$2099">View Deal</a></p></div><div class="product"><a data-dimension112="223a89d8-a21b-47f9-ae7d-0c21dbc29c31" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799" href="https://www.adorama.com/carp.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="cZg5gyCgJecnK8vCdxM8C" name="EOS RP" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/cZg5gyCgJecnK8vCdxM8C.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Even cheaper still is the EOS RP: Canon's entry-level full-frame camera and the cheapest new full-frame body you'll find anywhere. As you'd expect, the EOS RP is a pretty stripped-down affair. It doesn't feature the best video specs or image stabilization, for example. It does, however, feature a decent 26.2MP full-frame CMOS sensor, a lightweight build, and good autofocus for a body in this price range. In terms of value, it's still a good choice, especially with today's record-low price.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1459282-REG/canon_eos_rp_mirrorless_digital.html" data-dimension112="223a89d8-a21b-47f9-ae7d-0c21dbc29c31" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799">was $1149 <strong>now $799</strong></a><a class="view-deal button" href="https://www.adorama.com/carp.html" target="_blank" rel="nofollow" data-dimension112="223a89d8-a21b-47f9-ae7d-0c21dbc29c31" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799">View Deal</a></p></div><h3 class="article-body__section" id="section-4th-of-july-camera-deals-nikon"><span>4th of July camera deals - Nikon</span></h3><div class="product"><a data-dimension112="c5c9baee-523b-403a-8f88-248a6d770409" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="c5c9baee-523b-403a-8f88-248a6d770409" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">Z5 II (body): was $1846.95 now $1596.95</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">and B&H Photo</a>. I loved this model <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it</a> and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">was $1849 <strong>now $1,596</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="c5c9baee-523b-403a-8f88-248a6d770409" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">View Deal</a></p></div><div class="product"><a data-dimension112="584834ab-8f84-434b-8ae2-b1a1d2b712d9" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9cZErL68yUuCj7GxVR5ZoL" name="1730207104.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/9cZErL68yUuCj7GxVR5ZoL.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="584834ab-8f84-434b-8ae2-b1a1d2b712d9" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">Z6III: was $2499 now $1996.95</a></strong><br>TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review" target="_blank">Nikon Z6 III review</a> awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at B&H Photo and other retailers.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html">was $2699 <strong>now $1,996</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="584834ab-8f84-434b-8ae2-b1a1d2b712d9" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">View Deal</a></p></div><div class="product"><a data-dimension112="441c8c39-2823-49b1-ba78-66c50bc3a5b7" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2046.95" href="https://www.adorama.com/nkzf.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:66.87%;"><img id="7arCyT7eZDYRZccEFVsxma" name="Nikon Z f.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/7arCyT7eZDYRZccEFVsxma.jpg" mos="" align="middle" fullscreen="" width="1500" height="1003" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Classic retro style, full frame 24MP sensor, Nikon's best in-body image stabilisation, smart manual focus controls, and a dedicated black-and-white color mode – all for a record-low price. The retro-style camera market is big business and it attracts larger-than-life price tags. However, Nikon's Zf packs a technological punch alongside producing excellent image quality. The record-low for this model is technically $1,799, but tariffs have disproportionately hit this model hard. </p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1788062-REG/nikon_1761_zf_mirrorless_camera.html" data-dimension112="441c8c39-2823-49b1-ba78-66c50bc3a5b7" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2046.95">was $2199 <strong>now $2,046.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkzf.html" target="_blank" rel="nofollow" data-dimension112="441c8c39-2823-49b1-ba78-66c50bc3a5b7" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2046.95">View Deal</a></p></div><div class="product"><a data-dimension112="21f0704c-80e8-4625-9033-9521f1023ec8" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="i5NYLFJ2T6umircLPZe3ua" name="Nikon Z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/i5NYLFJ2T6umircLPZe3ua.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>We rate the Nikon Z8 as the <a href="https://www.techradar.com/news/best-mirrorless-camera#section-the-best-pro-hybrid-mirrorless-camera" data-dimension112="21f0704c-80e8-4625-9033-9521f1023ec8" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">best full-frame hybrid camera for pros</a> - although, of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our <a href="https://www.techradar.com/reviews/nikon-z8-review">Nikon Z8 review</a> awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but again, tariffs have unfortunately shifted the price for this one up a notch in recent months.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html">was $3999 <strong>now $3,396.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow" data-dimension112="21f0704c-80e8-4625-9033-9521f1023ec8" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">View Deal</a></p></div><div class="product"><a data-dimension112="3f1dd627-b753-4a18-8206-7e929c40accd" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95" href="https://www.adorama.com/nikon-z30-dx-format-mirrorless-camera-body-64gb-bundle/p/nkz30ak" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2202px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="yxnh38fBg8UqJzkLU4CeAZ" name="Nikon Z30 white background" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/yxnh38fBg8UqJzkLU4CeAZ.jpg" mos="" align="middle" fullscreen="" width="2202" height="2202" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Z30 is Nikon's cheapest mirrorless camera, and a great choice if you're looking to get started with either photography or video. Primarily designed for beginner vloggers, the Z30 features excellent 4K video, a flip-out touchscreen, plus a dedicated mic port. A lack of a viewfinder means this isn't the best for dedicated photographers, but if you're coming from a phone, you may not mind that.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1713849-REG/nikon_z30_mirrorless_camera.html" data-dimension112="3f1dd627-b753-4a18-8206-7e929c40accd" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95">was $806 <strong>now $606.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nikon-z30-dx-format-mirrorless-camera-body-64gb-bundle/p/nkz30ak" target="_blank" rel="nofollow" data-dimension112="3f1dd627-b753-4a18-8206-7e929c40accd" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95">View Deal</a></p></div><h3 class="article-body__section" id="section-4th-of-july-camera-deals-sony"><span>4th of July camera deals - Sony</span></h3><div class="product"><a data-dimension112="05894ff2-a775-41c3-805b-f8544b86fe94" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298" href="https://www.adorama.com/isoa7r5.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YyVhXmyKLqf3D7FT9JBmyj" name="1716289482.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YyVhXmyKLqf3D7FT9JBmyj.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha a7R V is our current top pick for professional stills photographers, although anyone with a penchant for resolution will marvel at its incredible 61MP sensor. While you'll need some high-level glass to truly harness the full resolving power of the A7R V, its handy eight-stop image stabilization and superb tracking autofocus make it a superbly usable camera for landscape, product, or studio work. Today's price at Adorama brings the body right down to its lowest ever price, too.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1731389-REG/sony_alpha_camera.html" data-dimension112="05894ff2-a775-41c3-805b-f8544b86fe94" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">was $4199 <strong>now $3,298</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7r5.html" target="_blank" rel="nofollow" data-dimension112="05894ff2-a775-41c3-805b-f8544b86fe94" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">View Deal</a></p></div><div class="product"><a data-dimension112="ae6854e0-0a9b-4a40-971b-7cd3484c5861" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="NsUTsUnR6WANKo6sKJx8mh" name="Sony Alpha a7 IV product.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/NsUTsUnR6WANKo6sKJx8mh.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="ae6854e0-0a9b-4a40-971b-7cd3484c5861" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">Alpha A7 IV: was $2699 now $1998</a></strong><br>While the A7 IV is no longer the latest and greatest hybrid flagship, we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at a price that matches the previous record-low.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1667800-REG/sony_ilce_7m4_b_alpha_a7_iv_mirrorless.html">was $2699 <strong>now $1,998</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="ae6854e0-0a9b-4a40-971b-7cd3484c5861" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">View Deal</a></p></div><div class="product"><a data-dimension112="66a634a4-277e-4a69-babf-d6062aaa97f8" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698" href="https://www.adorama.com/sony-alpha-1-mirrorless-camera/p/isoa1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="f8BEWyrxqmLPwLAQznyZ7Q" name="Alpha 1" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/f8BEWyrxqmLPwLAQznyZ7Q.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha 1's eye-wateringly high price tag will mean that it's not for everybody, but a decent price cut at Adorama today means it's a little easier on the pocket. And, if you have deep pockets, then the first Alpha 1 is still an amazing do-it-all camera. With incredible autofocus, 8K video, and a 50.1MP full-frame sensor, the Sony Alpha 1 can still keep up with the competition - even if it isn't right at the cutting edge for the brand anymore.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1619483-REG/sony_ilce_1_b_alpha_a1_mirrorless_digital.html" data-dimension112="66a634a4-277e-4a69-babf-d6062aaa97f8" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698">was <del>$6,199</del> <strong>now $5,698</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-1-mirrorless-camera/p/isoa1" target="_blank" rel="nofollow" data-dimension112="66a634a4-277e-4a69-babf-d6062aaa97f8" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698">View Deal</a></p></div><div class="product"><a data-dimension112="6b990140-2874-4e39-8cc0-fe686ddb1918" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298" href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YyVhXmyKLqf3D7FT9JBmyj" name="1716289482.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YyVhXmyKLqf3D7FT9JBmyj.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow" data-dimension112="6b990140-2874-4e39-8cc0-fe686ddb1918" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298">A7R IV (M2): was $4198 now $3298</a></strong><br>XXXX</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1731389-REG/sony_alpha_camera.html">was $4199 <strong>now $3,298</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow" data-dimension112="6b990140-2874-4e39-8cc0-fe686ddb1918" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298">View Deal</a></p></div><div class="product"><a data-dimension112="9dfe629e-eeca-447a-9e10-66a8d082eba5" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998" href="https://www.adorama.com/sony-alpha-a7cr-mirrorless-camera/p/isoa7cr" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="vmBm4EWfLZuEdussePXRV" name="a7CR" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vmBm4EWfLZuEdussePXRV.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The a7CR might just be the ultimate travel camera. With its 61MP sensor, excellent autofocus, and range-finger-esque design, it's a fantastic choice if you want a powerful camera with a compact form factor. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7c-r-review" data-dimension112="9dfe629e-eeca-447a-9e10-66a8d082eba5" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998">Sony a7CR review</a> almost awarded this one full marks, with our only major complaints being the price and the relatively small viewfinder, which you can forgive considering it's being squeezed onto such a small body.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1784157-REG/sony_a7cr_mirrorless_camera_black.html">was <del>$3,399</del> <strong>now $2,998</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7cr-mirrorless-camera/p/isoa7cr" target="_blank" rel="nofollow" data-dimension112="9dfe629e-eeca-447a-9e10-66a8d082eba5" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998">View Deal</a></p></div><h3 class="article-body__section" id="section-4th-of-july-camera-deals-om-system"><span>4th of July camera deals - OM System</span></h3><div class="product"><a data-dimension112="88d5dea6-c531-4d73-8cdc-c909b0e50d77" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qX8i4CwfUkJ5ieJPRxZAZY" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qX8i4CwfUkJ5ieJPRxZAZY.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="88d5dea6-c531-4d73-8cdc-c909b0e50d77" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699">OM-3 camera: was $1999 now $1699</a></strong><br>We've been waiting for the stunning OM System OM-3 to get a decent price cut ever since it was released earlier this year, and here we are. While still pricey, you get the same speedy stacked 20MP Micro Four Thirds sensor as the flagship OM System OM-1 Mark II, intelligent subject-tracking autofocus, and up to 50FPS continuous burst. There's also OM System's Log color profile for video and support for <a href="https://www.techradar.com/tag/4k">4K</a> capture at 60FPS. All that is wrapped up in a design that we think stands out as one of the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">most appealing on the market right now</a>. Today's price cut is a new record-low, so it's definitely worth checking out.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1876132-REG/om_system_v210050sw000_om_3_mirrorless_camera.html">was $1999 <strong>now $1,699</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="88d5dea6-c531-4d73-8cdc-c909b0e50d77" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699">View Deal</a></p></div><div class="product"><a data-dimension112="e39882f0-4fba-4304-b47b-03c0a1364dfe" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1509px;"><p class="vanilla-image-block" style="padding-top:99.34%;"><img id="kkv5urZVe74Y56qmBvL3kA" name="1721901400.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kkv5urZVe74Y56qmBvL3kA.jpg" mos="" align="middle" fullscreen="" width="1509" height="1499" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="e39882f0-4fba-4304-b47b-03c0a1364dfe" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">OM-1 Mark II: was $2399.99 now $1999.99</a></strong><br>This is, so far, the cheapest price yet for a camera we called 'mind-blowingly capable in our <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om-1-ii-review">OM System OM-1 II review</a>. Key features include a 20MP BSI Micro Four Thirds sensor with blazingly quick shooting speeds and a host of innovative built-in software features. While the OM-1 II has niche appeal, it's a superb option for adventure, wildlife, and landscape/travel photographers looking to cut a bulky kit bag down to size.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1806609-REG/om_system_v210040bu000_om_1_mark_ii_camera.html">was $2,399 <strong>now $1,999.99</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="e39882f0-4fba-4304-b47b-03c0a1364dfe" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">View Deal</a></p></div><div class="product"><a data-dimension112="402ae319-211c-4b0a-81bf-55a563e8cf39" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99" href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kt4N4CBXskYwPsKph8cJtR" name="Panasonic Lumix S5 II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kt4N4CBXskYwPsKph8cJtR.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n" target="_blank" rel="nofollow" data-dimension112="402ae319-211c-4b0a-81bf-55a563e8cf39" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99">Lumix S5 II: was $1997.99 now $1597.99</a></strong><br>The Panasonic S5 II is easily one of our favorite hybrid flagships right now - especially because today's discount at Adorama makes it a competitive choice to the likes of the Nikon Z6 III. Highlight features for the S5 II include a new 24MP full-frame sensor with phase detection AF (a first for Panasonic),  uncropped 6K / 30p video, and superb image stabilization. We were also impressed by the S5 II's rugged build quality and overall well-thought-out ergonomics, which is obviously handy when pairing up with some of the larger lenses available in the L-Mount ecosystem. Check out our <a href="https://www.techradar.com/reviews/panasonic-lumix-s5-ii-review-time-to-switch#section-how-i-tested-the-panasonic-lumix-s5-ii">Panasonic S5 II review</a> for more details on this excellent camera.</p><p><strong>B&H Photo:</strong> <a href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n">was <del>$1,897</del> <strong>now $1,697.99</strong></a><a class="view-deal button" href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n" target="_blank" rel="nofollow" data-dimension112="402ae319-211c-4b0a-81bf-55a563e8cf39" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99">View Deal</a></p></div><div class="product"><a data-dimension112="1d4530c0-e736-456a-b844-006efce6707e" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99" href="https://www.adorama.com/panasonic-lumix-s1ii-mirrorless-camera-body-full-frame/p/pcs1m2n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ZJQqFNKbEmuQQdejAsdBU" name="Lumix S1 II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/ZJQqFNKbEmuQQdejAsdBU.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Lumix S1 II is an easy recommendation with today's price cut at Adorama as it addresses our main criticism of this otherwise excellent camera - the price! With a partially stacked 24MP full-frame sensor, 6K video, and an expansive range of video codecs, the S1 II is easily one of the best video workhorses on the market right now. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-s1-ii-review" data-dimension112="1d4530c0-e736-456a-b844-006efce6707e" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99">Panasonic Lumix S1 II review</a> stopped just short of awarding this one a full five stars, but it's a great choice at this price for sure.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1945158-REG/panasonic_dc_s1m2body9_lumix_s1_ii_mirrorless.html">was <del>$3,897</del> <strong>now $2,897.99</strong></a><a class="view-deal button" href="https://www.adorama.com/panasonic-lumix-s1ii-mirrorless-camera-body-full-frame/p/pcs1m2n" target="_blank" rel="nofollow" data-dimension112="1d4530c0-e736-456a-b844-006efce6707e" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99">View Deal</a></p></div><div class="product"><a data-dimension112="18bf43f9-ea3e-412d-a23e-c47ac91754b4" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95" href="https://www.adorama.com/fujifilm-gfx-100s-ii-102-mp-mirrorless-camera/p/ifjgfx100sm2" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="a9xw72adbR2gnjwUKZkcfV" name="GFX 100S II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/a9xw72adbR2gnjwUKZkcfV.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The GFX 100S II is one of the most usable and affordable medium-format cameras on the market. Affordable, is of course, relative in this case, but you get a lot of camera for your money with the outstanding GFX 100S II. Alongside jaw-droppingly good image quality, the 8 stops of image stabilization and a surprisingly ergonomic form factor mean that this camera is a credible alternative to the full-frame flagships. </p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1827223-REG/fujifilm_600023616_gfx_100s_ii_medium.html" data-dimension112="18bf43f9-ea3e-412d-a23e-c47ac91754b4" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95">was <del>$5,699</del> <strong>now $5,199.95</strong></a><a class="view-deal button" href="https://www.adorama.com/fujifilm-gfx-100s-ii-102-mp-mirrorless-camera/p/ifjgfx100sm2" target="_blank" rel="nofollow" data-dimension112="18bf43f9-ea3e-412d-a23e-c47ac91754b4" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95">View Deal</a></p></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ I tested the Leica SL3-P, and it's a masterclass in restrained design ]]></title>
                                                                                                <dc:content><![CDATA[ <h3 class="article-body__section" id="section-leica-sl3-p-one-minute-review"><span>Leica SL3-P: One-minute review</span></h3><p>The Leica SL3-P is not a camera for everyone, and it knows it. There's no red dot logo on the front — that easy-to-spot symbol of prestige has been deliberately omitted in favor of a clean, all-black anonymity. Only the word 'LEICA' in white block capitals above the lens mount gives the game away. This is a camera built for photographers who'd rather be invisible than show off, and that philosophy runs all the way through it, with minimal controls, a stripped-back UI, and a design language that says a lot through everything it leaves out.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="BqPsXkYpMC6TaBAbZbG3ge" name="Leica SL3-P product photo" alt="Leica SL3-P mirrorless camera" src="https://cdn.mos.cms.futurecdn.net/BqPsXkYpMC6TaBAbZbG3ge.jpg" mos="" align="middle" fullscreen="" width="2048" height="1152" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The SL3-P is built around the same full-frame sensor as the Panasonic Lumix S1R II. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future | Sam Kieldsen)</span></figcaption></figure><p>Getting to grips with it takes some patience if you're arriving from a more conventional mirrorless system. With only four labelled buttons on the body, a lot of control is handed off to the touchscreen, which is polished and logically organized once you learn its rhythms. The rear LCD tilts but doesn't swivel, which is an unusual limitation for a camera at this price — and with a serious L-mount lens fitted, the combined weight is considerable. But pick it up, hold it to your eye, and look through that large, crisp EVF, and something clicks. This is a camera that feels like it was made to be used, not admired.</p><p>Image quality is exceptional — unsurprising given the 44.7MP BSI sensor, which is of the same type used by the superb <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-s1r-ii-review">Panasonic Lumix S1R II</a> — and battery life is impressive. The autofocus is competent and handles moving subjects well enough, though it won't trouble Sony or Canon on raw speed. At around £5,150 (US pricing TBC), it's an expensive proposition. But as a pure expression of what a modern Leica should be, the SL3-P makes a very strong case for itself.</p><div data-model-name="Leica SL3-P" data-widget-type="review"></div><h3 class="article-body__section" id="section-leica-sl3-p-price-and-availability"><span>Leica SL3-P: Price and availability</span></h3><ul><li><strong>Priced at $6,690 / £5,150 body-only</strong></li><li><strong>Also available in three zoom lens kits</strong></li></ul><p>It's unlikely to come as a shock to you that the Leica SL3-P is a very expensive camera. Its launch price, for the body only, is $6,690 / £5,150 (Australia pricing is still TBC at the time of writing).</p><p>Leica is also releasing the camera in three kit bundles, each of which includes at least one Vario zoom lens. The SL3-P with a Leica 28-70mm lens is $7,790 / £6,100; with a Leica 24-70mm it's $8,390 / £6,480; and with both the 24-70mm and a 70-200mm it's $10,995 / £8,560.</p><h3 class="article-body__section" id="section-leica-sl3-p-specs"><span>Leica SL3-P: specs</span></h3><div ><table><caption>Leica SL3-P specs</caption><tbody><tr><td class="firstcol " ><p>Type: </p></td><td  ><p>Mirrorless camera</p></td></tr><tr><td class="firstcol " ><p>Mount:</p></td><td  ><p>L Mount</p></td></tr><tr><td class="firstcol " ><p>Sensor: </p></td><td  ><p>44.9MP (effective) BSI full-frame CMOS</p></td></tr><tr><td class="firstcol " ><p>Autofocus:</p></td><td  ><p>Hybrid AF: 315 contrast / 819 phase detection points; Human and Animal subject detection</p></td></tr><tr><td class="firstcol " ><p>Continuous shooting:</p></td><td  ><p>Up to 40fps (electronic shutter)</p></td></tr><tr><td class="firstcol " ><p>Video: </p></td><td  ><p>Up to 8K Open Gate; ProRes to 5.8K; 4K at 120fps; L-Log, 12-bit RAW, 4:2:2 10-bit</p></td></tr><tr><td class="firstcol " ><p>Viewfinder:</p></td><td  ><p>5.76M-dot LCD EVF, 0.76x magnification</p></td></tr><tr><td class="firstcol " ><p>Screen:</p></td><td  ><p>3.2-inch tilt-only touchscreen, 2,332,800 dots</p></td></tr><tr><td class="firstcol " ><p>Storage: </p></td><td  ><p>SD/SDHC/SDXC + CFexpress Type B</p></td></tr><tr><td class="firstcol " ><p>Connectivity:</p></td><td  ><p>USB-C (USB 3.1 Gen 2), HDMI 2.1 Type A, 3.5mm mic/headphone, Wi-Fi, Bluetooth 5.0</p></td></tr><tr><td class="firstcol " ><p>Weather sealing:</p></td><td  ><p>IP54</p></td></tr><tr><td class="firstcol " ><p>Dimensions: </p></td><td  ><p>151.45 x 80.32 x 38.09mm</p></td></tr><tr><td class="firstcol " ><p>Weight: </p></td><td  ><p>Approx. 768g (body only, without battery)</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-leica-sl3-p-design"><span>Leica SL3-P: design</span></h3><ul><li><strong>All-black, badge-free design with minimalist controls </strong></li><li><strong>Premium full-metal construction with IP54 weather sealing</strong></li><li><strong>Large, comfortable EVF with twist-barrel diopter adjustment</strong></li></ul><p>The absence of Leica's red dot is the first thing you notice, and it sets the tone for everything that follows. The SL3-P is clad entirely in black, with only 'LEICA' in white block capitals on the EVF housing to identify it. Four buttons across the whole body are labelled (one of which is the power button). It's a stealthy, understated thing — clearly designed for people who want to use a Leica but aren't fussed about being seen with one.</p><p>The German-made full-metal body felt exactly as solid and premium as I'd expect from the brand, and comes with IP54 weather sealing for extra outdoors reassurance. There's a large grip covered with a textured material that provides a secure hold even when conditions aren't ideal, and the supplied neck strap is thick and well-padded, which I appreciated given how much weight a serious L-mount lens adds to the equation.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/FdDRMNJXdZdwny33tuvPEe.jpg" alt="Leica SL3-P mirrorless camera" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ACaFFTpyPtgEjv85886YKe.jpg" alt="Leica SL3-P mirrorless camera" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/sbNv4gpg4QLMQFX7QfJcfe.jpg" alt="Leica SL3-P mirrorless camera" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/mgFXVXr44YdSDv4EgFWHJe.jpg" alt="Leica SL3-P mirrorless camera" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/mHFdwSajkqMLdRz9PkRZbe.jpg" alt="Leica SL3-P mirrorless camera" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/mKBEgFu3PD3Acn27umkFHe.jpg" alt="Leica SL3-P mirrorless camera" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure></figure><p>With so few physical controls, much of the camera's operation is routed through the touchscreen. The UI is stylish and well organized, with photo and video modes color coded distinctly in red and yellow respectively. And while the layout takes some adjusting too if you're used to a more button-heavy system, the logic is coherent, and settings are never difficult to locate. Touch-to-focus on the screen works exactly as expected, and custom button assignments help flatten the learning curve further.</p><p>The EVF is large, crisp and comfortable thanks to its 5.76-million dot resolution and 0.76x magnification, and as a glasses wearer I really liked the satisfying diopter mechanism that simply requires twisting the EVF barrel rather than hunting for a small dial.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="BmSpTKRjgufxGhSJytuELe" name="Leica SL3-P product photo" alt="Leica SL3-P mirrorless camera" src="https://cdn.mos.cms.futurecdn.net/BmSpTKRjgufxGhSJytuELe.jpg" mos="" align="middle" fullscreen="" width="2048" height="1152" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future | Sam Kieldsen)</span></figcaption></figure><p>The top-plate display is a genuinely useful feature, giving you a quick rundown of current settings without you having to lift the camera to your eye. The rear LCD, however, only tilts: up to 90 degrees upward and around 45 downward. That covers most tripod and arm's-length scenarios, but there's no forward-facing position for self-shooting, and no side-to-side articulation, which feels like an unusual limitation at this price.</p><p>On a practical note, I will say that the SL3-P is not a lightweight system, especially when teamed with some high-quality glass. The Summilux-SL 50mm f/1.4 lens I used with it added over a kilogram to the body, and while the grip is secure and comfortable, a long day of handheld shooting (covering a child's birthday party, in my case) does become fatiguing. That's less a criticism — after all, there are plenty of heavy cameras around — and more of a warning about how and when it can be used.</p><h3 class="article-body__section" id="section-leica-sl3-p-performance"><span>Leica SL3-P: Performance</span></h3><ul><li><strong>Exceptional image quality from a 44.7MP BSI full-frame sensor</strong></li><li><strong>Competent hybrid autofocus with broad subject detection, including birds</strong></li><li><strong>Impressive battery life and extensive video options including 8K and ProRes</strong></li></ul><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/Dbav8xFSj2LdAsiFbFYknj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/S9abYtPdXBzhmtdrh6DYnj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/8MntPmgwBWr952x6bZGpwi.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/SDHBnWtcjDoEu5DzjFtBji.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/gCQXv9YvtiBi4NMXhfYVnj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/8EumeyvtZvraDJmAJhffWj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure></figure><p>The SL3-P shares its 44.7MP BSI full-frame CMOS sensor with the Panasonic Lumix S1R II — a camera I've tested and rate very highly — and the image quality is, predictably, exceptional.</p><p>Raw files processed in Lightroom offer tremendous latitude, with smooth tonal gradation, wide dynamic range and excellent high-ISO performance. JPEGs are very good straight from camera too, and five film-look presets — three color, two monochrome — add some welcome creative options. The high-contrast black-and-white preset is particularly striking, and feels authentically Leica in character.</p><p>Video capabilities are more extensive than the camera's photographer-first positioning might suggest: 8K Open Gate, ProRes to 5.8K, 4K at 120fps, L-Log, 12-bit RAW and 4:2:2 10-bit are all available. It's a serious toolkit, even if the handling feels more naturally attuned to stills. </p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/KohbyTDYCiAFcMR22C5KBj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/S9abYtPdXBzhmtdrh6DYnj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/NApyJzYrRT2u3xzLHYdXPj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ZvJUaTmEGxgw34sas3QZWj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/vMxXha2g4cTFDqBwqPHGZj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/97q8tAf9iBYyAMn8RnJ7Fj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure></figure><p>The hybrid autofocus combines 315 contrast AF points with 819 phase detection points, with human, animal (including birds) and car detection. Tracking held up well in practice; testing on an active cat, the camera maintained focus through erratic movement without significant trouble.</p><p>Outright acquisition speed with the Summilux 50mm f/1.4 in AF-C is where it falls short of class leaders; it's capable rather than decisive, and anyone shooting fast action should look elsewhere. For portrait, street or documentary work, though, it certainly gets the job done.</p><p>Five-axis IBIS rated at up to five stops works quietly and effectively, and battery life is a genuine highlight. After a full charge I shot well over 100 frames across a lengthy session, and the indicator remained full. That seems in line with Leica's claimed 383 shots per CIPA standard cycle. </p><h3 class="article-body__section" id="section-should-you-buy-the-leica-sl3-p"><span>Should you buy the Leica SL3-P?</span></h3><h2 id="buy-it-if">Buy it if...</h2><div class="product"><p><strong>You value craft and image quality above speed</strong><br>The build, finish and sensor are among the best in class. For considered, unhurried shooting, this is a very rewarding camera to use.</p></div><div class="product"><p><strong>You want a discreet full-frame system</strong><br>The badge-free design and understated profile make the SL3-P ideal for work where a conspicuous camera would be a liability.</p></div><h2 id="don-t-buy-it-if">Don't buy it if...</h2><div class="product"><p><strong>You need fast and precise autofocus </strong><br>Sony, Canon and Nikon all offer more decisive AF systems at comparable or lower prices. The SL3-P's AF is capable rather than class-leading .</p></div><div class="product"><p><strong>Solo video is central to your work</strong><br>The tilt-only screen and stills-focused handling mean this isn't the best choice for self-shooting video creators.</p></div><h3 class="article-body__section" id="section-how-i-tested-the-leica-sl3-p"><span>How I tested the Leica SL3-P</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xmAg6XjKVgALC6v3Qaadhe" name="Leica SL3-P product photo" alt="Leica SL3-P mirrorless camera" src="https://cdn.mos.cms.futurecdn.net/xmAg6XjKVgALC6v3Qaadhe.jpg" mos="" align="middle" fullscreen="" width="2048" height="1152" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future | Sam Kieldsen)</span></figcaption></figure><ul><li><strong>Leica loaned me a sample for over a week, along with a 50mm prime lens</strong></li><li><strong>I used it indoors and outdoors for several days, shooting photos and video</strong></li><li><strong>All sample photos were shot in raw and processed in Adobe Lightroom</strong></li></ul><p>Leica loaned me a review sample of the SL3-P camera to test out in real-world use, a few weeks ahead of the official release.</p><p>I reviewed the Leica SL3-P over the course of a week, using it exclusively with the Leica Summilux-SL 50mm f/1.4 ASPH. prime lens. My shooting covered a wide range of scenarios: street photography and candids outdoors, landscape work, and indoor shooting in both natural daytime light and normal interior lighting at night — the latter without flash or studio lighting assistance of any kind.</p><p>All sample images were captured in raw format and processed in Adobe Lightroom.</p><p><em>First reviewed June 2026</em></p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/leica-sl3-p-review</link>
                                                                            <description>
                            <![CDATA[ The Leica SL3-P is built for photographers who'd rather be invisible than impressive, and it largely delivers on that promise. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">xwMfk8BngvKHKXn2he8ZkB</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/oJjR4Uyjg3K2wfB8dgEiee-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 25 Jun 2026 18:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sam Kieldsen ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/t6AXYuQvCkXbEtN3ftTyP.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oJjR4Uyjg3K2wfB8dgEiee-1280-80.jpg">
                                                            <media:credit><![CDATA[Future | Sam Kieldsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Leica SL3-P mirrorless camera]]></media:description>                                                            <media:text><![CDATA[Leica SL3-P mirrorless camera]]></media:text>
                                <media:title type="plain"><![CDATA[Leica SL3-P mirrorless camera]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/oJjR4Uyjg3K2wfB8dgEiee-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <h3 class="article-body__section" id="section-leica-sl3-p-one-minute-review"><span>Leica SL3-P: One-minute review</span></h3><p>The Leica SL3-P is not a camera for everyone, and it knows it. There's no red dot logo on the front — that easy-to-spot symbol of prestige has been deliberately omitted in favor of a clean, all-black anonymity. Only the word 'LEICA' in white block capitals above the lens mount gives the game away. This is a camera built for photographers who'd rather be invisible than show off, and that philosophy runs all the way through it, with minimal controls, a stripped-back UI, and a design language that says a lot through everything it leaves out.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="BqPsXkYpMC6TaBAbZbG3ge" name="Leica SL3-P product photo" alt="Leica SL3-P mirrorless camera" src="https://cdn.mos.cms.futurecdn.net/BqPsXkYpMC6TaBAbZbG3ge.jpg" mos="" align="middle" fullscreen="" width="2048" height="1152" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The SL3-P is built around the same full-frame sensor as the Panasonic Lumix S1R II. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future | Sam Kieldsen)</span></figcaption></figure><p>Getting to grips with it takes some patience if you're arriving from a more conventional mirrorless system. With only four labelled buttons on the body, a lot of control is handed off to the touchscreen, which is polished and logically organized once you learn its rhythms. The rear LCD tilts but doesn't swivel, which is an unusual limitation for a camera at this price — and with a serious L-mount lens fitted, the combined weight is considerable. But pick it up, hold it to your eye, and look through that large, crisp EVF, and something clicks. This is a camera that feels like it was made to be used, not admired.</p><p>Image quality is exceptional — unsurprising given the 44.7MP BSI sensor, which is of the same type used by the superb <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-s1r-ii-review">Panasonic Lumix S1R II</a> — and battery life is impressive. The autofocus is competent and handles moving subjects well enough, though it won't trouble Sony or Canon on raw speed. At around £5,150 (US pricing TBC), it's an expensive proposition. But as a pure expression of what a modern Leica should be, the SL3-P makes a very strong case for itself.</p><div data-model-name="Leica SL3-P" data-widget-type="review"></div><h3 class="article-body__section" id="section-leica-sl3-p-price-and-availability"><span>Leica SL3-P: Price and availability</span></h3><ul><li><strong>Priced at $6,690 / £5,150 body-only</strong></li><li><strong>Also available in three zoom lens kits</strong></li></ul><p>It's unlikely to come as a shock to you that the Leica SL3-P is a very expensive camera. Its launch price, for the body only, is $6,690 / £5,150 (Australia pricing is still TBC at the time of writing).</p><p>Leica is also releasing the camera in three kit bundles, each of which includes at least one Vario zoom lens. The SL3-P with a Leica 28-70mm lens is $7,790 / £6,100; with a Leica 24-70mm it's $8,390 / £6,480; and with both the 24-70mm and a 70-200mm it's $10,995 / £8,560.</p><h3 class="article-body__section" id="section-leica-sl3-p-specs"><span>Leica SL3-P: specs</span></h3><div ><table><caption>Leica SL3-P specs</caption><tbody><tr><td class="firstcol " ><p>Type: </p></td><td  ><p>Mirrorless camera</p></td></tr><tr><td class="firstcol " ><p>Mount:</p></td><td  ><p>L Mount</p></td></tr><tr><td class="firstcol " ><p>Sensor: </p></td><td  ><p>44.9MP (effective) BSI full-frame CMOS</p></td></tr><tr><td class="firstcol " ><p>Autofocus:</p></td><td  ><p>Hybrid AF: 315 contrast / 819 phase detection points; Human and Animal subject detection</p></td></tr><tr><td class="firstcol " ><p>Continuous shooting:</p></td><td  ><p>Up to 40fps (electronic shutter)</p></td></tr><tr><td class="firstcol " ><p>Video: </p></td><td  ><p>Up to 8K Open Gate; ProRes to 5.8K; 4K at 120fps; L-Log, 12-bit RAW, 4:2:2 10-bit</p></td></tr><tr><td class="firstcol " ><p>Viewfinder:</p></td><td  ><p>5.76M-dot LCD EVF, 0.76x magnification</p></td></tr><tr><td class="firstcol " ><p>Screen:</p></td><td  ><p>3.2-inch tilt-only touchscreen, 2,332,800 dots</p></td></tr><tr><td class="firstcol " ><p>Storage: </p></td><td  ><p>SD/SDHC/SDXC + CFexpress Type B</p></td></tr><tr><td class="firstcol " ><p>Connectivity:</p></td><td  ><p>USB-C (USB 3.1 Gen 2), HDMI 2.1 Type A, 3.5mm mic/headphone, Wi-Fi, Bluetooth 5.0</p></td></tr><tr><td class="firstcol " ><p>Weather sealing:</p></td><td  ><p>IP54</p></td></tr><tr><td class="firstcol " ><p>Dimensions: </p></td><td  ><p>151.45 x 80.32 x 38.09mm</p></td></tr><tr><td class="firstcol " ><p>Weight: </p></td><td  ><p>Approx. 768g (body only, without battery)</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-leica-sl3-p-design"><span>Leica SL3-P: design</span></h3><ul><li><strong>All-black, badge-free design with minimalist controls </strong></li><li><strong>Premium full-metal construction with IP54 weather sealing</strong></li><li><strong>Large, comfortable EVF with twist-barrel diopter adjustment</strong></li></ul><p>The absence of Leica's red dot is the first thing you notice, and it sets the tone for everything that follows. The SL3-P is clad entirely in black, with only 'LEICA' in white block capitals on the EVF housing to identify it. Four buttons across the whole body are labelled (one of which is the power button). It's a stealthy, understated thing — clearly designed for people who want to use a Leica but aren't fussed about being seen with one.</p><p>The German-made full-metal body felt exactly as solid and premium as I'd expect from the brand, and comes with IP54 weather sealing for extra outdoors reassurance. There's a large grip covered with a textured material that provides a secure hold even when conditions aren't ideal, and the supplied neck strap is thick and well-padded, which I appreciated given how much weight a serious L-mount lens adds to the equation.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/FdDRMNJXdZdwny33tuvPEe.jpg" alt="Leica SL3-P mirrorless camera" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ACaFFTpyPtgEjv85886YKe.jpg" alt="Leica SL3-P mirrorless camera" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/sbNv4gpg4QLMQFX7QfJcfe.jpg" alt="Leica SL3-P mirrorless camera" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/mgFXVXr44YdSDv4EgFWHJe.jpg" alt="Leica SL3-P mirrorless camera" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/mHFdwSajkqMLdRz9PkRZbe.jpg" alt="Leica SL3-P mirrorless camera" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/mKBEgFu3PD3Acn27umkFHe.jpg" alt="Leica SL3-P mirrorless camera" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure></figure><p>With so few physical controls, much of the camera's operation is routed through the touchscreen. The UI is stylish and well organized, with photo and video modes color coded distinctly in red and yellow respectively. And while the layout takes some adjusting too if you're used to a more button-heavy system, the logic is coherent, and settings are never difficult to locate. Touch-to-focus on the screen works exactly as expected, and custom button assignments help flatten the learning curve further.</p><p>The EVF is large, crisp and comfortable thanks to its 5.76-million dot resolution and 0.76x magnification, and as a glasses wearer I really liked the satisfying diopter mechanism that simply requires twisting the EVF barrel rather than hunting for a small dial.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="BmSpTKRjgufxGhSJytuELe" name="Leica SL3-P product photo" alt="Leica SL3-P mirrorless camera" src="https://cdn.mos.cms.futurecdn.net/BmSpTKRjgufxGhSJytuELe.jpg" mos="" align="middle" fullscreen="" width="2048" height="1152" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future | Sam Kieldsen)</span></figcaption></figure><p>The top-plate display is a genuinely useful feature, giving you a quick rundown of current settings without you having to lift the camera to your eye. The rear LCD, however, only tilts: up to 90 degrees upward and around 45 downward. That covers most tripod and arm's-length scenarios, but there's no forward-facing position for self-shooting, and no side-to-side articulation, which feels like an unusual limitation at this price.</p><p>On a practical note, I will say that the SL3-P is not a lightweight system, especially when teamed with some high-quality glass. The Summilux-SL 50mm f/1.4 lens I used with it added over a kilogram to the body, and while the grip is secure and comfortable, a long day of handheld shooting (covering a child's birthday party, in my case) does become fatiguing. That's less a criticism — after all, there are plenty of heavy cameras around — and more of a warning about how and when it can be used.</p><h3 class="article-body__section" id="section-leica-sl3-p-performance"><span>Leica SL3-P: Performance</span></h3><ul><li><strong>Exceptional image quality from a 44.7MP BSI full-frame sensor</strong></li><li><strong>Competent hybrid autofocus with broad subject detection, including birds</strong></li><li><strong>Impressive battery life and extensive video options including 8K and ProRes</strong></li></ul><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/Dbav8xFSj2LdAsiFbFYknj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/S9abYtPdXBzhmtdrh6DYnj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/8MntPmgwBWr952x6bZGpwi.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/SDHBnWtcjDoEu5DzjFtBji.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/gCQXv9YvtiBi4NMXhfYVnj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/8EumeyvtZvraDJmAJhffWj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure></figure><p>The SL3-P shares its 44.7MP BSI full-frame CMOS sensor with the Panasonic Lumix S1R II — a camera I've tested and rate very highly — and the image quality is, predictably, exceptional.</p><p>Raw files processed in Lightroom offer tremendous latitude, with smooth tonal gradation, wide dynamic range and excellent high-ISO performance. JPEGs are very good straight from camera too, and five film-look presets — three color, two monochrome — add some welcome creative options. The high-contrast black-and-white preset is particularly striking, and feels authentically Leica in character.</p><p>Video capabilities are more extensive than the camera's photographer-first positioning might suggest: 8K Open Gate, ProRes to 5.8K, 4K at 120fps, L-Log, 12-bit RAW and 4:2:2 10-bit are all available. It's a serious toolkit, even if the handling feels more naturally attuned to stills. </p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/KohbyTDYCiAFcMR22C5KBj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/S9abYtPdXBzhmtdrh6DYnj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/NApyJzYrRT2u3xzLHYdXPj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ZvJUaTmEGxgw34sas3QZWj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/vMxXha2g4cTFDqBwqPHGZj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/97q8tAf9iBYyAMn8RnJ7Fj.jpg" alt="Leica SL3-P sample photo" /><figcaption><small role="credit">Future | Sam Kieldsen</small></figcaption></figure></figure><p>The hybrid autofocus combines 315 contrast AF points with 819 phase detection points, with human, animal (including birds) and car detection. Tracking held up well in practice; testing on an active cat, the camera maintained focus through erratic movement without significant trouble.</p><p>Outright acquisition speed with the Summilux 50mm f/1.4 in AF-C is where it falls short of class leaders; it's capable rather than decisive, and anyone shooting fast action should look elsewhere. For portrait, street or documentary work, though, it certainly gets the job done.</p><p>Five-axis IBIS rated at up to five stops works quietly and effectively, and battery life is a genuine highlight. After a full charge I shot well over 100 frames across a lengthy session, and the indicator remained full. That seems in line with Leica's claimed 383 shots per CIPA standard cycle. </p><h3 class="article-body__section" id="section-should-you-buy-the-leica-sl3-p"><span>Should you buy the Leica SL3-P?</span></h3><h2 id="buy-it-if">Buy it if...</h2><div class="product"><p><strong>You value craft and image quality above speed</strong><br>The build, finish and sensor are among the best in class. For considered, unhurried shooting, this is a very rewarding camera to use.</p></div><div class="product"><p><strong>You want a discreet full-frame system</strong><br>The badge-free design and understated profile make the SL3-P ideal for work where a conspicuous camera would be a liability.</p></div><h2 id="don-t-buy-it-if">Don't buy it if...</h2><div class="product"><p><strong>You need fast and precise autofocus </strong><br>Sony, Canon and Nikon all offer more decisive AF systems at comparable or lower prices. The SL3-P's AF is capable rather than class-leading .</p></div><div class="product"><p><strong>Solo video is central to your work</strong><br>The tilt-only screen and stills-focused handling mean this isn't the best choice for self-shooting video creators.</p></div><h3 class="article-body__section" id="section-how-i-tested-the-leica-sl3-p"><span>How I tested the Leica SL3-P</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xmAg6XjKVgALC6v3Qaadhe" name="Leica SL3-P product photo" alt="Leica SL3-P mirrorless camera" src="https://cdn.mos.cms.futurecdn.net/xmAg6XjKVgALC6v3Qaadhe.jpg" mos="" align="middle" fullscreen="" width="2048" height="1152" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future | Sam Kieldsen)</span></figcaption></figure><ul><li><strong>Leica loaned me a sample for over a week, along with a 50mm prime lens</strong></li><li><strong>I used it indoors and outdoors for several days, shooting photos and video</strong></li><li><strong>All sample photos were shot in raw and processed in Adobe Lightroom</strong></li></ul><p>Leica loaned me a review sample of the SL3-P camera to test out in real-world use, a few weeks ahead of the official release.</p><p>I reviewed the Leica SL3-P over the course of a week, using it exclusively with the Leica Summilux-SL 50mm f/1.4 ASPH. prime lens. My shooting covered a wide range of scenarios: street photography and candids outdoors, landscape work, and indoor shooting in both natural daytime light and normal interior lighting at night — the latter without flash or studio lighting assistance of any kind.</p><p>All sample images were captured in raw format and processed in Adobe Lightroom.</p><p><em>First reviewed June 2026</em></p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ This Prime Day might be your last chance to buy this full-frame Canon camera — and it’s heavily discounted ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you’re thinking about buying your first proper mirrorless camera, or upgrading your current system, <a href="http://techradar.com/tag/prime-day">Amazon Prime Day</a> is the time to do it. I’ve just found one of the best deals I’ve seen on a full-frame camera in a long time — but you might have to act fast to take advantage of it.</p><p>The Canon EOS RP was one of the first cameras in Canon’s EOS R series, released in 2019. Designed to be a lightweight alternative to the then-flagship EOS R, it puts a 26.2MP full-frame CMOS sensor into a lightweight SLR-styled body with ergonomic controls and excellent handling. </p><p>The EOS RP was designed to be the camera for everyone, a user-friendly and inexpensive route into what was then a new system. However, time marches on, and while the EOS RP hasn't been officially discontinued, Canon recently added the 'Sales Ended' tag to its page on its <a href="https://personal.canon.jp/product/camera/eos/rp">official Japanese store</a> — which is a sign that a camera is about to ride off into the proverbial sunset.</p><p>Currently, you can get hold of this full-frame mirrorless camera for as little as $799 in the US, and an amazing £645 in the UK. For such a popular camera of such high quality — one that launched at a body-only asking price of $1,299/£1,399 — that is absolutely incredible. </p><p>But you might want to act fast. That 'Sales Ended' tag means no more Canon EOS RP models will be coming off the factory lines — once current stock gone, it's gone for good!</p><h2 id="today-s-best-canon-eos-rp-deals-us">Today's best Canon EOS RP deals (US)</h2><div class="product"><a data-dimension112="6efdc29f-13a8-489c-b8e0-ff1bc0168bf0" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799" href="https://www.amazon.com/Canon-EOS-Mirrorless-Camera-Body/dp/B07N9KDCGV?th=1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:600px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="bXTGK4GdVyes7hkYoQ6jyV" name="Canon EOS RP.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/bXTGK4GdVyes7hkYoQ6jyV.png" mos="" align="middle" fullscreen="" width="600" height="600" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>With a chunky three-figure discount, the EOS RP is currently one of the most affordable full-frame cameras you can buy new. Its fast autofocus system and full-frame quality make it a capable all-rounder for all shooting situations.<a class="view-deal button" href="https://www.amazon.com/Canon-EOS-Mirrorless-Camera-Body/dp/B07N9KDCGV?th=1" target="_blank" rel="nofollow" data-dimension112="6efdc29f-13a8-489c-b8e0-ff1bc0168bf0" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799">View Deal</a></p></div><div class="product"><a data-dimension112="2e577660-b7b7-48bc-af7d-492605069a9a" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799" href="https://www.adorama.com/canon-eos-rp-mirrorless-camera-body-kit-64gb-bundle/p/carpaa" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:600px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="bXTGK4GdVyes7hkYoQ6jyV" name="Canon EOS RP.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/bXTGK4GdVyes7hkYoQ6jyV.png" mos="" align="middle" fullscreen="" width="600" height="600" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/canon-eos-rp-mirrorless-camera-body-kit-64gb-bundle/p/carpaa" target="_blank" rel="nofollow" data-dimension112="2e577660-b7b7-48bc-af7d-492605069a9a" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799">EOS RP: was $1149 now $799</a></strong><br>This bundle from Adorama isn't part of Prime Day, but the sale price matches Amazon's, and you also get a 64GB SDXC card, cleaning kit, card reader, bag and editing software package.<a class="view-deal button" href="https://www.adorama.com/canon-eos-rp-mirrorless-camera-body-kit-64gb-bundle/p/carpaa" target="_blank" rel="nofollow" data-dimension112="2e577660-b7b7-48bc-af7d-492605069a9a" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799">View Deal</a></p></div><h2 id="today-s-best-canon-eos-rp-deals-uk">Today's best Canon EOS RP deals (UK)</h2><div class="product"><a data-dimension112="90485cb6-b7a7-4ebf-b7cb-9ddc1b1e6840" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="£645" href="https://www.amazon.co.uk/Canon-EOS-RP-Megapixels-Touchscreen/dp/B08WJ69CC1?th=1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:600px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="bXTGK4GdVyes7hkYoQ6jyV" name="Canon EOS RP.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/bXTGK4GdVyes7hkYoQ6jyV.png" mos="" align="middle" fullscreen="" width="600" height="600" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>In the UK, the EOS RP is even further discounted — to the tune of a whopping 39% off its current asking price. You could easily pick up this camera, and a lens or two, and still have change from a grand.<a class="view-deal button" href="https://www.amazon.co.uk/Canon-EOS-RP-Megapixels-Touchscreen/dp/B08WJ69CC1?th=1" target="_blank" rel="nofollow" data-dimension112="90485cb6-b7a7-4ebf-b7cb-9ddc1b1e6840" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="£645">View Deal</a></p></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4000px;"><p class="vanilla-image-block" style="padding-top:56.23%;"><img id="htNqmmC8SmL58WzRRsfEfS" name="DSC07420.jpg" alt="Canon EOS RP." src="https://cdn.mos.cms.futurecdn.net/htNqmmC8SmL58WzRRsfEfS.jpg" mos="" align="middle" fullscreen="" width="4000" height="2249" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The 'P' in the name stood for 'Popular', positioning the EOS RP as a camera for all users. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><h2 id="the-ideal-gateway-into-full-frame">The ideal gateway into full-frame</h2><p>Shooting with a full-frame system camera feels like a tangible step up. The level of depth and dynamic range achievable with a physically larger sensor is immediately striking. If you've only ever been shooting with a smaller-sensor compact camera, or just your phone, you'll immediately notice the difference.</p><p>The EOS RP is currently one of the most affordable routes into full-frame. It offers sumptuous image quality backed by Canon's excellent color science, and also benefits from advanced features like Canon's Dual Pixel CMOS autofocus, with 4779 selectable points. Long regarded as one of the best autofocus systems in the business, Dual PIxel CMOS continues working quickly and accurately even when the light gets low.</p><p>When Matt Golowczynski reviewed the <a href="https://www.techradar.com/reviews/canon-eos-rp-review">Canon EOS RP</a> back in 2019, one of his key criticisms was the lack of native lens options for the RF-mount. Well, seven years down the line that is categorically not a problem any more — Canon has been busy releasing RF-mount upgrades to all its major lens archetypes, from wide-angle zooms to telephoto primes. </p><p>There are loads of affordable options to pair the camera with, too — you can pick up the RF 50mm f/1.8 STM for as little as $199 / £189. That would still see you spending less than a grand for a complete full-frame setup — and believe me, that's not always an easy thing to achieve!</p><p>Or, if you prefer a zoom lens, Amazon will let you bundle up your EOS RP with an RF 24-105mm F4-7.1 lens, a lightweight travel-friendly optic designed for day-to-day photography, spanning wide-angle to telephoto. In the US, this combination will run you a still-respectable $1,099, while in the UK, it's a frankly mad £791.99</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Cg7RGaQG5MyCWcWvNcpYbW" name="EOS RP (1).jpg" alt="The Canon EOS RP resting on a stone wall" src="https://cdn.mos.cms.futurecdn.net/Cg7RGaQG5MyCWcWvNcpYbW.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The EOS RP also shoots 4K video, albeit with a crop. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Also, if you already own a Canon DSLR and a couple of lenses — perhaps ones that have been sitting in a cupboard untouched for a few years — it's easy to adapt your EF-mount lenses to work with the EOS RP. Simply add the EF-EOS R adapter, and all of your DSLR lenses will work with full electronic functionality of autofocus and stabilization, if they have it.</p><p>Granted, the EOS RP is an older camera. This means you're not going to get some of the more exciting features we've seen in cameras from the past few years, such as AI-powered subject-recognition autofocus, which has even started to appear in more entry-level models.</p><p>But the best thing about the EOS RP, in my view, is that it's a gateway into one of the most comprehensive and exciting mirrorless camera systems in all of photography. If you get to a point where you think you've outgrown it, you have a broad range of fantastic EOS R cameras to upgrade into. You'll be able to offset some of the cost by trading in your EOS RP — and all your RF or EF lenses will still work with the next model.</p><p>So, if you're thinking of jumping into full-frame photography, this could well be your moment. But like I said — don't hang around for too long!</p><h2 id="more-of-today-s-best-canon-deals">More of today's best Canon deals</h2><div data-widget-type="multimodelreview" data-model-name="Canon EOS R8,Canon PowerShot G7 X Mark III,Canon EOS R50"></div><h2 id="more-prime-day-deals-in-the-us">More Prime Day deals in the US </h2><ul><li><strong>Amazon Devices</strong>: <a href="https://www.amazon.com/deals?ref_=nav_cs_gb&discounts-widget=%2522%257B%255C%2522state%255C%2522%253A%257B%255C%2522refinementFilters%255C%2522%253A%257B%257D%257D%252C%255C%2522version%255C%2522%253A1%257D%2522&bubble-id=Devices">Fire Sticks & Echo from $18</a></li><li><strong>Amazon Haul:</strong> <a href="https://www.amazon.com/haul/store?ref_=nav_cs_hul_disb">viral gadgets, tech & appliances from $1.99</a></li><li><strong>Apple</strong>: <a href="https://www.amazon.com/apple-products-sale/s?k=apple+products+on+sale">MacBooks, AirPods & AirTags from $29</a></li><li><strong>Beauty: </strong><a href="https://www.amazon.com/deals/?_encoding=UTF8&pd_rd_w=s8kmA&content-id=amzn1.sym.d1f6ace2-9831-4dc5-9714-3cabd9c7614a&pf_rd_p=d1f6ace2-9831-4dc5-9714-3cabd9c7614a&pf_rd_r=4AKB7CHMYF8KNEN4FR6J&pd_rd_wg=dJExQ&pd_rd_r=d9700b9e-1b83-458f-a6e9-f9d90fe2d46d&bubble-id=beauty">50% off toothbrushes & hair tools</a></li><li><strong>Cheap TVs:</strong> <a href="https://www.amazon.com/tvs/b/">smart TVs from $69.99</a></li><li><strong>Garden:</strong> <a href="https://www.amazon.com/Patio-Lawn-Garden/b/ref=dp_bc_1?ie=UTF8&node=2972638011">tools, mowers, planters from $24.99</a></li><li><strong>Headphones</strong>: <a href="https://www.amazon.com/Headphones-Accessories-Supplies/b/ref=dp_bc_3?ie=UTF8&node=172541">50% off Beats, Bose & Samsung</a></li><li><strong>Laptops:</strong> <a href="https://www.amazon.com/s?k=laptops&i=black-friday&crid=28ANO31DMPZHB&sprefix=laptops%2Cblack-friday%2C158&ref=nb_sb_noss_1">Apple, HP & Dell from $199</a></li><li><strong>Mattresses: </strong><a href="https://www.amazon.com/s?k=mattresses&i=todays-deals&crid=2GO53NGEXE1I8&sprefix=mattresses%2Ctodays-deals%2C177&ref=nb_sb_noss_2">Sealy, Serta & more from $186</a></li><li><strong>Patio:</strong> <a href="https://www.amazon.com/s?i=lawngarden&rh=n%3A553824&s=popularity-rank&fs=true&ref=lp_553824_sar">outdoor furniture, rugs & decor from $19.99</a></li><li><strong>Sports:</strong> <a href="https://www.amazon.com/deals?ref_=nav_cs_gb&bubble-id=sport-outdoors&promotionsSearchLastSeenAsin=B0BLNQ3C8Y&promotionsSearchStartIndex=0&promotionsSearchPageSize=60">50% off fitness gear, treadmills & clothing</a></li><li><strong>Vacuums</strong>: <a href="https://www.amazon.com/vacuums/b/ref=dp_bc_3?ie=UTF8&node=3743521">Dyson, Shark & Bissell from $34</a></li></ul><h2 id="more-prime-day-deals-in-the-uk">More Prime Day deals in the UK </h2><ul><li><strong>Amazon Prime</strong>: <a href="https://www.amazon.co.uk/amazonprime">sign up for a 30-day free trial</a></li><li><strong>Amazon Devices</strong>: <a href="https://www.amazon.co.uk/b?node=341686031">Fire TV, Ring & Blink from £24.99</a></li><li><strong>Amazon Haul</strong>: <a href="https://www.amazon.co.uk/haul/store">up to 30% off</a></li><li><strong>Apple</strong>: <a href="https://www.amazon.co.uk/stores/page/9C78A104-F28D-4EB6-9415-3FED76BC4A3B?ingress=0&visitId=bff895d6-7f1c-4aff-ab53-96d6cbe66480&ref_=topnav_storetab_appledevicessubnav">AirPods Pro 3 for a record-low price</a></li><li><strong>Appliances</strong>: <a href="https://www.amazon.co.uk/b/?_encoding=UTF8&node=391784011&ref_=sv_top_ap_arrow_1">up to 45% off Ninja, Tefal & Sage</a></li><li><strong>Beauty</strong>: <a href="https://www.amazon.co.uk/deals/?_encoding=UTF8&_encoding=UTF8&discounts-widget=%2522%257B%255C%2522state%255C%2522%253A%257B%255C%2522refinementFilters%255C%2522%253A%257B%255C%2522departments%255C%2522%253A%255B%255C%252266280031%255C%2522%255D%257D%257D%252C%255C%2522version%255C%2522%253A1%257D%2522&ref_=cct_cg_UKHPC_11a1&pf_rd_p=ba87a6fe-17c6-4764-a142-c0c32212fc11&pf_rd_r=R2DX4T22FVJ69GPR9B5D">up to 60% off Philips & Oral-B</a><strong></strong></li><li><strong>Essentials</strong>: <a href="https://www.amazon.co.uk/deals?discounts-widget=%2522%257B%255C%2522state%255C%2522%253A%257B%255C%2522refinementFilters%255C%2522%253A%257B%255C%2522departments%255C%2522%253A%255B%255C%2522344155031%255C%2522%255D%257D%257D%252C%255C%2522version%255C%2522%253A1%257D%2522">household goods from under £10</a></li><li><strong>Fashion</strong>: <a href="https://www.amazon.co.uk/b/?ie=UTF8&node=11961407031&ref_=topnav_storetab_top_ap_arrow">up to 50% off</a></li><li><strong>Father's Day</strong>: <a href="https://www.amazon.co.uk/deals">up to 50% off gifts & drinks</a></li><li><strong>Headphones</strong>: <a href="https://www.amazon.co.uk/headphones-earphones/b/ref=dp_bc_3?ie=UTF8&node=4085731">up to 50% off</a></li><li><strong>Laptops</strong>: <a href="https://www.amazon.co.uk/laptops/b/ref=dp_bc_2?ie=UTF8&node=429886031">from £149.99</a></li><li><strong>Tablets</strong>: <a href="https://www.amazon.co.uk/Tablets/b/?ie=UTF8&node=429892031&ref_=sv_computers_6">Samsung & Lenovo from £125</a></li><li><strong>Toys</strong>: <a href="https://www.amazon.co.uk/Toys-special-offers/b/?ie=UTF8&node=748862&ref_=sv_toys_1">up to 25% off Lego and Tonies</a></li><li><strong>TVs</strong>: <a href="https://www.amazon.co.uk/LED-Smart-4K-TVs/b/ref=dp_bc_3?ie=UTF8&node=560864">from £129.99</a></li><li><strong>Vacuums</strong>: <a href="https://www.amazon.co.uk/Vacuum-Floor-Cleaners/b/ref=dp_bc_3?ie=UTF8&node=3147711">up to 40% off Eufy & Roborock</a></li><li><strong>Wearables: </strong><a href="https://www.amazon.co.uk/b/ref=dp_bc_2?ie=UTF8&node=17489629031">Garmin & Huawei from £36.99</a></li></ul> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/this-prime-day-might-be-your-last-chance-to-buy-this-full-frame-canon-camera-and-its-heavily-discounted</link>
                                                                            <description>
                            <![CDATA[ Canon is discontinuing one of its most popular cameras — get it for a bargain price while you can! ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">tjNEurDKkEALamkz2HopzK</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/zg4aUFDJuXm7kciDPk99Ym-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 25 Jun 2026 13:57:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Seasonal Sales]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Stapley ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zg4aUFDJuXm7kciDPk99Ym-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photograph of the Canon EOS RP sitting on a stone wall, with TechRadar &#039;Amazon Prime Day&#039; graphic beside it]]></media:description>                                                            <media:text><![CDATA[Photograph of the Canon EOS RP sitting on a stone wall, with TechRadar &#039;Amazon Prime Day&#039; graphic beside it]]></media:text>
                                <media:title type="plain"><![CDATA[Photograph of the Canon EOS RP sitting on a stone wall, with TechRadar &#039;Amazon Prime Day&#039; graphic beside it]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/zg4aUFDJuXm7kciDPk99Ym-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>If you’re thinking about buying your first proper mirrorless camera, or upgrading your current system, <a href="http://techradar.com/tag/prime-day">Amazon Prime Day</a> is the time to do it. I’ve just found one of the best deals I’ve seen on a full-frame camera in a long time — but you might have to act fast to take advantage of it.</p><p>The Canon EOS RP was one of the first cameras in Canon’s EOS R series, released in 2019. Designed to be a lightweight alternative to the then-flagship EOS R, it puts a 26.2MP full-frame CMOS sensor into a lightweight SLR-styled body with ergonomic controls and excellent handling. </p><p>The EOS RP was designed to be the camera for everyone, a user-friendly and inexpensive route into what was then a new system. However, time marches on, and while the EOS RP hasn't been officially discontinued, Canon recently added the 'Sales Ended' tag to its page on its <a href="https://personal.canon.jp/product/camera/eos/rp">official Japanese store</a> — which is a sign that a camera is about to ride off into the proverbial sunset.</p><p>Currently, you can get hold of this full-frame mirrorless camera for as little as $799 in the US, and an amazing £645 in the UK. For such a popular camera of such high quality — one that launched at a body-only asking price of $1,299/£1,399 — that is absolutely incredible. </p><p>But you might want to act fast. That 'Sales Ended' tag means no more Canon EOS RP models will be coming off the factory lines — once current stock gone, it's gone for good!</p><h2 id="today-s-best-canon-eos-rp-deals-us">Today's best Canon EOS RP deals (US)</h2><div class="product"><a data-dimension112="6efdc29f-13a8-489c-b8e0-ff1bc0168bf0" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799" href="https://www.amazon.com/Canon-EOS-Mirrorless-Camera-Body/dp/B07N9KDCGV?th=1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:600px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="bXTGK4GdVyes7hkYoQ6jyV" name="Canon EOS RP.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/bXTGK4GdVyes7hkYoQ6jyV.png" mos="" align="middle" fullscreen="" width="600" height="600" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>With a chunky three-figure discount, the EOS RP is currently one of the most affordable full-frame cameras you can buy new. Its fast autofocus system and full-frame quality make it a capable all-rounder for all shooting situations.<a class="view-deal button" href="https://www.amazon.com/Canon-EOS-Mirrorless-Camera-Body/dp/B07N9KDCGV?th=1" target="_blank" rel="nofollow" data-dimension112="6efdc29f-13a8-489c-b8e0-ff1bc0168bf0" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799">View Deal</a></p></div><div class="product"><a data-dimension112="2e577660-b7b7-48bc-af7d-492605069a9a" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799" href="https://www.adorama.com/canon-eos-rp-mirrorless-camera-body-kit-64gb-bundle/p/carpaa" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:600px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="bXTGK4GdVyes7hkYoQ6jyV" name="Canon EOS RP.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/bXTGK4GdVyes7hkYoQ6jyV.png" mos="" align="middle" fullscreen="" width="600" height="600" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/canon-eos-rp-mirrorless-camera-body-kit-64gb-bundle/p/carpaa" target="_blank" rel="nofollow" data-dimension112="2e577660-b7b7-48bc-af7d-492605069a9a" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799">EOS RP: was $1149 now $799</a></strong><br>This bundle from Adorama isn't part of Prime Day, but the sale price matches Amazon's, and you also get a 64GB SDXC card, cleaning kit, card reader, bag and editing software package.<a class="view-deal button" href="https://www.adorama.com/canon-eos-rp-mirrorless-camera-body-kit-64gb-bundle/p/carpaa" target="_blank" rel="nofollow" data-dimension112="2e577660-b7b7-48bc-af7d-492605069a9a" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799">View Deal</a></p></div><h2 id="today-s-best-canon-eos-rp-deals-uk">Today's best Canon EOS RP deals (UK)</h2><div class="product"><a data-dimension112="90485cb6-b7a7-4ebf-b7cb-9ddc1b1e6840" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="£645" href="https://www.amazon.co.uk/Canon-EOS-RP-Megapixels-Touchscreen/dp/B08WJ69CC1?th=1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:600px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="bXTGK4GdVyes7hkYoQ6jyV" name="Canon EOS RP.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/bXTGK4GdVyes7hkYoQ6jyV.png" mos="" align="middle" fullscreen="" width="600" height="600" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>In the UK, the EOS RP is even further discounted — to the tune of a whopping 39% off its current asking price. You could easily pick up this camera, and a lens or two, and still have change from a grand.<a class="view-deal button" href="https://www.amazon.co.uk/Canon-EOS-RP-Megapixels-Touchscreen/dp/B08WJ69CC1?th=1" target="_blank" rel="nofollow" data-dimension112="90485cb6-b7a7-4ebf-b7cb-9ddc1b1e6840" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="£645">View Deal</a></p></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4000px;"><p class="vanilla-image-block" style="padding-top:56.23%;"><img id="htNqmmC8SmL58WzRRsfEfS" name="DSC07420.jpg" alt="Canon EOS RP." src="https://cdn.mos.cms.futurecdn.net/htNqmmC8SmL58WzRRsfEfS.jpg" mos="" align="middle" fullscreen="" width="4000" height="2249" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The 'P' in the name stood for 'Popular', positioning the EOS RP as a camera for all users. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><h2 id="the-ideal-gateway-into-full-frame">The ideal gateway into full-frame</h2><p>Shooting with a full-frame system camera feels like a tangible step up. The level of depth and dynamic range achievable with a physically larger sensor is immediately striking. If you've only ever been shooting with a smaller-sensor compact camera, or just your phone, you'll immediately notice the difference.</p><p>The EOS RP is currently one of the most affordable routes into full-frame. It offers sumptuous image quality backed by Canon's excellent color science, and also benefits from advanced features like Canon's Dual Pixel CMOS autofocus, with 4779 selectable points. Long regarded as one of the best autofocus systems in the business, Dual PIxel CMOS continues working quickly and accurately even when the light gets low.</p><p>When Matt Golowczynski reviewed the <a href="https://www.techradar.com/reviews/canon-eos-rp-review">Canon EOS RP</a> back in 2019, one of his key criticisms was the lack of native lens options for the RF-mount. Well, seven years down the line that is categorically not a problem any more — Canon has been busy releasing RF-mount upgrades to all its major lens archetypes, from wide-angle zooms to telephoto primes. </p><p>There are loads of affordable options to pair the camera with, too — you can pick up the RF 50mm f/1.8 STM for as little as $199 / £189. That would still see you spending less than a grand for a complete full-frame setup — and believe me, that's not always an easy thing to achieve!</p><p>Or, if you prefer a zoom lens, Amazon will let you bundle up your EOS RP with an RF 24-105mm F4-7.1 lens, a lightweight travel-friendly optic designed for day-to-day photography, spanning wide-angle to telephoto. In the US, this combination will run you a still-respectable $1,099, while in the UK, it's a frankly mad £791.99</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Cg7RGaQG5MyCWcWvNcpYbW" name="EOS RP (1).jpg" alt="The Canon EOS RP resting on a stone wall" src="https://cdn.mos.cms.futurecdn.net/Cg7RGaQG5MyCWcWvNcpYbW.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The EOS RP also shoots 4K video, albeit with a crop. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>Also, if you already own a Canon DSLR and a couple of lenses — perhaps ones that have been sitting in a cupboard untouched for a few years — it's easy to adapt your EF-mount lenses to work with the EOS RP. Simply add the EF-EOS R adapter, and all of your DSLR lenses will work with full electronic functionality of autofocus and stabilization, if they have it.</p><p>Granted, the EOS RP is an older camera. This means you're not going to get some of the more exciting features we've seen in cameras from the past few years, such as AI-powered subject-recognition autofocus, which has even started to appear in more entry-level models.</p><p>But the best thing about the EOS RP, in my view, is that it's a gateway into one of the most comprehensive and exciting mirrorless camera systems in all of photography. If you get to a point where you think you've outgrown it, you have a broad range of fantastic EOS R cameras to upgrade into. You'll be able to offset some of the cost by trading in your EOS RP — and all your RF or EF lenses will still work with the next model.</p><p>So, if you're thinking of jumping into full-frame photography, this could well be your moment. But like I said — don't hang around for too long!</p><h2 id="more-of-today-s-best-canon-deals">More of today's best Canon deals</h2><div data-widget-type="multimodelreview" data-model-name="Canon EOS R8,Canon PowerShot G7 X Mark III,Canon EOS R50"></div><h2 id="more-prime-day-deals-in-the-us">More Prime Day deals in the US </h2><ul><li><strong>Amazon Devices</strong>: <a href="https://www.amazon.com/deals?ref_=nav_cs_gb&discounts-widget=%2522%257B%255C%2522state%255C%2522%253A%257B%255C%2522refinementFilters%255C%2522%253A%257B%257D%257D%252C%255C%2522version%255C%2522%253A1%257D%2522&bubble-id=Devices">Fire Sticks & Echo from $18</a></li><li><strong>Amazon Haul:</strong> <a href="https://www.amazon.com/haul/store?ref_=nav_cs_hul_disb">viral gadgets, tech & appliances from $1.99</a></li><li><strong>Apple</strong>: <a href="https://www.amazon.com/apple-products-sale/s?k=apple+products+on+sale">MacBooks, AirPods & AirTags from $29</a></li><li><strong>Beauty: </strong><a href="https://www.amazon.com/deals/?_encoding=UTF8&pd_rd_w=s8kmA&content-id=amzn1.sym.d1f6ace2-9831-4dc5-9714-3cabd9c7614a&pf_rd_p=d1f6ace2-9831-4dc5-9714-3cabd9c7614a&pf_rd_r=4AKB7CHMYF8KNEN4FR6J&pd_rd_wg=dJExQ&pd_rd_r=d9700b9e-1b83-458f-a6e9-f9d90fe2d46d&bubble-id=beauty">50% off toothbrushes & hair tools</a></li><li><strong>Cheap TVs:</strong> <a href="https://www.amazon.com/tvs/b/">smart TVs from $69.99</a></li><li><strong>Garden:</strong> <a href="https://www.amazon.com/Patio-Lawn-Garden/b/ref=dp_bc_1?ie=UTF8&node=2972638011">tools, mowers, planters from $24.99</a></li><li><strong>Headphones</strong>: <a href="https://www.amazon.com/Headphones-Accessories-Supplies/b/ref=dp_bc_3?ie=UTF8&node=172541">50% off Beats, Bose & Samsung</a></li><li><strong>Laptops:</strong> <a href="https://www.amazon.com/s?k=laptops&i=black-friday&crid=28ANO31DMPZHB&sprefix=laptops%2Cblack-friday%2C158&ref=nb_sb_noss_1">Apple, HP & Dell from $199</a></li><li><strong>Mattresses: </strong><a href="https://www.amazon.com/s?k=mattresses&i=todays-deals&crid=2GO53NGEXE1I8&sprefix=mattresses%2Ctodays-deals%2C177&ref=nb_sb_noss_2">Sealy, Serta & more from $186</a></li><li><strong>Patio:</strong> <a href="https://www.amazon.com/s?i=lawngarden&rh=n%3A553824&s=popularity-rank&fs=true&ref=lp_553824_sar">outdoor furniture, rugs & decor from $19.99</a></li><li><strong>Sports:</strong> <a href="https://www.amazon.com/deals?ref_=nav_cs_gb&bubble-id=sport-outdoors&promotionsSearchLastSeenAsin=B0BLNQ3C8Y&promotionsSearchStartIndex=0&promotionsSearchPageSize=60">50% off fitness gear, treadmills & clothing</a></li><li><strong>Vacuums</strong>: <a href="https://www.amazon.com/vacuums/b/ref=dp_bc_3?ie=UTF8&node=3743521">Dyson, Shark & Bissell from $34</a></li></ul><h2 id="more-prime-day-deals-in-the-uk">More Prime Day deals in the UK </h2><ul><li><strong>Amazon Prime</strong>: <a href="https://www.amazon.co.uk/amazonprime">sign up for a 30-day free trial</a></li><li><strong>Amazon Devices</strong>: <a href="https://www.amazon.co.uk/b?node=341686031">Fire TV, Ring & Blink from £24.99</a></li><li><strong>Amazon Haul</strong>: <a href="https://www.amazon.co.uk/haul/store">up to 30% off</a></li><li><strong>Apple</strong>: <a href="https://www.amazon.co.uk/stores/page/9C78A104-F28D-4EB6-9415-3FED76BC4A3B?ingress=0&visitId=bff895d6-7f1c-4aff-ab53-96d6cbe66480&ref_=topnav_storetab_appledevicessubnav">AirPods Pro 3 for a record-low price</a></li><li><strong>Appliances</strong>: <a href="https://www.amazon.co.uk/b/?_encoding=UTF8&node=391784011&ref_=sv_top_ap_arrow_1">up to 45% off Ninja, Tefal & Sage</a></li><li><strong>Beauty</strong>: <a href="https://www.amazon.co.uk/deals/?_encoding=UTF8&_encoding=UTF8&discounts-widget=%2522%257B%255C%2522state%255C%2522%253A%257B%255C%2522refinementFilters%255C%2522%253A%257B%255C%2522departments%255C%2522%253A%255B%255C%252266280031%255C%2522%255D%257D%257D%252C%255C%2522version%255C%2522%253A1%257D%2522&ref_=cct_cg_UKHPC_11a1&pf_rd_p=ba87a6fe-17c6-4764-a142-c0c32212fc11&pf_rd_r=R2DX4T22FVJ69GPR9B5D">up to 60% off Philips & Oral-B</a><strong></strong></li><li><strong>Essentials</strong>: <a href="https://www.amazon.co.uk/deals?discounts-widget=%2522%257B%255C%2522state%255C%2522%253A%257B%255C%2522refinementFilters%255C%2522%253A%257B%255C%2522departments%255C%2522%253A%255B%255C%2522344155031%255C%2522%255D%257D%257D%252C%255C%2522version%255C%2522%253A1%257D%2522">household goods from under £10</a></li><li><strong>Fashion</strong>: <a href="https://www.amazon.co.uk/b/?ie=UTF8&node=11961407031&ref_=topnav_storetab_top_ap_arrow">up to 50% off</a></li><li><strong>Father's Day</strong>: <a href="https://www.amazon.co.uk/deals">up to 50% off gifts & drinks</a></li><li><strong>Headphones</strong>: <a href="https://www.amazon.co.uk/headphones-earphones/b/ref=dp_bc_3?ie=UTF8&node=4085731">up to 50% off</a></li><li><strong>Laptops</strong>: <a href="https://www.amazon.co.uk/laptops/b/ref=dp_bc_2?ie=UTF8&node=429886031">from £149.99</a></li><li><strong>Tablets</strong>: <a href="https://www.amazon.co.uk/Tablets/b/?ie=UTF8&node=429892031&ref_=sv_computers_6">Samsung & Lenovo from £125</a></li><li><strong>Toys</strong>: <a href="https://www.amazon.co.uk/Toys-special-offers/b/?ie=UTF8&node=748862&ref_=sv_toys_1">up to 25% off Lego and Tonies</a></li><li><strong>TVs</strong>: <a href="https://www.amazon.co.uk/LED-Smart-4K-TVs/b/ref=dp_bc_3?ie=UTF8&node=560864">from £129.99</a></li><li><strong>Vacuums</strong>: <a href="https://www.amazon.co.uk/Vacuum-Floor-Cleaners/b/ref=dp_bc_3?ie=UTF8&node=3147711">up to 40% off Eufy & Roborock</a></li><li><strong>Wearables: </strong><a href="https://www.amazon.co.uk/b/ref=dp_bc_2?ie=UTF8&node=17489629031">Garmin & Huawei from £36.99</a></li></ul>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Looking for your first real camera? This huge Lumix pre-Prime Day deal is hard to beat — plus top alternatives from Canon, Fujifilm and more ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Truly low-cost cameras that are actually worth buying are hard to come by, and that's what makes the Lumix G97 so special today in this unbeatable deal ahead of Prime Day.</p><p>In our <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-g97-review-enthusiast-level-camera-beginner-level-price#section-panasonic-lumix-g97-release-date-and-price">Lumix G97 review</a> of its 2025 release, we awarded this beginner mirrorless camera 4.5 stars out of 5, saying its "competitive price point makes it a very appealing camera for novice photographers and vloggers". And B&H Photo just slashed that already great price by $260 — you can grab <a href="https://www.bhphotovideo.com/c/product/1936326-REG/panasonic_dc_g97mk9_panasonic_lumix_g97_mirrorless.html">Lumix G97 with 12-60mm f/3.5-5.6 lens kit for $597.99 at B&H Photo</a> and other leading retailers. </p><p>I've included links to the best deals below, many of which include handy extras to get you started. For example, B&H Photo throws in a memory card and shoulder bag for no extra cost!</p><p>The deal is less impressive for shoppers in the UK — the<a href="https://www.amazon.co.uk/Panasonic-DC-G97ME-Mirrorless-H-FS12060-Bluetooth/dp/B0DRYP6J4T"> Lumix G97 with 12-60mm lens costs £649 at Amazon</a> (was <del>£749</del>). That's still excellent value, but if price is your main concern, then there are decent alternatives worth considering, such as the <a href="https://www.amazon.co.uk/Canon-Black-RF-S-18-45mm-F4-5-6-3/dp/B0BWS15F7Y">Canon EOS R50 for £659 at Amazon</a> (was <del>£900</del>). Conversely, the deals for the Canon camera are less impressive in the US. </p><p>In its favor, the EOS R50 has a larger 24MP APS-C sensor and superb autofocus. However, lens choice is pretty limited. On the other hand, the Lumix G97 — despite being a refresh of the much older Lumix G95 / G90 — still very much packs a punch, with decent 20MP micro four thirds sensor, superb ergonomics and a huge choice of affordable lenses. Trust me, it's a fabulous first camera. </p><p>Whichever model you prefer, you are getting standout prices for one of the <a href="https://www.techradar.com/news/best-entry-level-mirrorless-camera">best beginner mirrorless cameras</a>. I've included more deals below for other top models, including the Fujifilm X-M5 and Olympus OM-D E-M10 Mark IV. </p><h2 id="today-s-best-lumix-g97-camera-deal-us">Today's best Lumix G97 camera deal (US)</h2><div class="product"><a data-dimension112="a77efe8f-7be7-40d6-a690-f596ac0c5841" data-action="Deal Block" data-label="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension48="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension25="$597.99" href="https://www.bhphotovideo.com/c/product/1936326-REG/panasonic_dc_g97mk9_panasonic_lumix_g97_mirrorless.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:750px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="xpgNsiCzTeD6nD87mei59J" name="Lumix G97 deal" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/xpgNsiCzTeD6nD87mei59J.jpg" mos="" align="middle" fullscreen="" width="750" height="750" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1936326-REG/panasonic_dc_g97mk9_panasonic_lumix_g97_mirrorless.html" target="_blank" rel="nofollow" data-dimension112="a77efe8f-7be7-40d6-a690-f596ac0c5841" data-action="Deal Block" data-label="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension48="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension25="$597.99">Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens: was $857.99 now $597.99</a></strong><br>The deal link I've included is for the Lumix G97 bundle with the Lumix 12-60mm f/3.5-5.6 kit lens <em>and </em>a 64GB memory card and shoulder bag. It's the same price as for the camera and lens-only kit — who doesn't love extra goodies, especially when it's all you need to get started?</p><p><strong>Price check: </strong><a href="https://www.adorama.com/panasonic-lumix-g97-mirrorless-camera-12-60-mm/p/pcg97mknp"><strong>$597.99 at Adorama</strong></a> (with memory card, spare battery and lens filters included, worth well-over $100) / and <a href="https://www.amazon.com/Panasonic-Mirrorless-F3-5-5-6-Designed-DC-G97MK9"><strong>$597.99 at Amazon</strong></a><a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1936326-REG/panasonic_dc_g97mk9_panasonic_lumix_g97_mirrorless.html" target="_blank" rel="nofollow" data-dimension112="a77efe8f-7be7-40d6-a690-f596ac0c5841" data-action="Deal Block" data-label="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension48="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension25="$597.99">View Deal</a></p></div><h2 id="today-s-best-lumix-g97-camera-deal-uk">Today's best Lumix G97 camera deal (UK)</h2><div class="product"><a data-dimension112="322e4a17-3c08-41ad-829b-e34374e912bd" data-action="Deal Block" data-label="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension48="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension25="£649" href="https://www.amazon.co.uk/Panasonic-DC-G97ME-Mirrorless-H-FS12060-Bluetooth/dp/B0DRYP6J4T" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:750px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="xpgNsiCzTeD6nD87mei59J" name="Lumix G97 deal" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/xpgNsiCzTeD6nD87mei59J.jpg" mos="" align="middle" fullscreen="" width="750" height="750" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/Panasonic-DC-G97ME-Mirrorless-H-FS12060-Bluetooth/dp/B0DRYP6J4T" target="_blank" rel="nofollow" data-dimension112="322e4a17-3c08-41ad-829b-e34374e912bd" data-action="Deal Block" data-label="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension48="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension25="£649">Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens: was £749 now £649</a></strong><br>There's also a price cut for the Lumix G97 with Lumix 12-60mm lens in the UK, but the £100 discount is less impressive (and there are no accessories included in the bundle). Still, a price cut for a beginner camera that we described as great value at full price, says it all. If cost is a major factor in your decision, then it's a closer call with the Canon EOS R50, which is currently on sale for the same price (see links to the best deals, below). <a class="view-deal button" href="https://www.amazon.co.uk/Panasonic-DC-G97ME-Mirrorless-H-FS12060-Bluetooth/dp/B0DRYP6J4T" target="_blank" rel="nofollow" data-dimension112="322e4a17-3c08-41ad-829b-e34374e912bd" data-action="Deal Block" data-label="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension48="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension25="£649">View Deal</a></p></div><h2 id="best-beginner-mirrorless-camera-deals-today-including-canon-fujifilm-lumix-and-more">Best beginner mirrorless camera deals today — including Canon, Fujifilm, Lumix and more</h2><div data-widget-type="multimodelreview" data-model-name="Panasonic Lumix G97,Canon EOS R50,Olympus OM-D E-M10 Mark IV,Fujifilm X-M5,Nikon Z 30"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/looking-for-your-first-real-camera-this-huge-lumix-pre-prime-day-deal-is-hard-to-beat-plus-top-alternatives-from-canon-fujifilm-and-more</link>
                                                                            <description>
                            <![CDATA[ If you're considering your first real camera, the Lumix G97 is hard to beat, thanks to its excellent handling and wide lens choice, especially for this new low price. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">dSGRRCFw6ixTeV7SzjqpoP</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/uUMDXRCdcXUtuJVv9dNwHh-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 10 Jun 2026 10:58:23 +0000</pubDate>                                                                                                                                <updated>Wed, 10 Jun 2026 14:25:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Seasonal Sales]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Timothy Coleman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/F9wpbHF6VS4NaDy4avHZ2U.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As Cameras Editor, Tim looks after all camera content at TechRadar. This includes news, reviews, features and buying guides, and covers anything from mirrorless cameras to film and smartphones. He loves observing the advances in camera technology, putting the latest and greatest cameras through their paces, and projecting where cameras could go next. &lt;/p&gt;&lt;p&gt;A first class Bachelor of the Arts in Photography, Tim has been a tech journalist for much of his professional career, working for titles such as Amateur Photographer, Digital Camera World and Pocket-Lint. &lt;/p&gt;&lt;p&gt;Directly prior to joining Tech Radar in 2023, Tim worked in video production with Studio 44 for clients including Canon, and offers his wealth of technical and creative knowledge in photography and video. He also values telling stories that matter, to change lives - the mantra of a diverse stories team based in Nairobi, Kenya which he co-founded. &lt;/p&gt;&lt;p&gt;Tim the person is a keen creative, avid runner, occasional footballer and moderate flat white drinker who has lived in East Africa and believes we have much to enjoy and learn from each other. &lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uUMDXRCdcXUtuJVv9dNwHh-1280-80.jpg">
                                                            <media:credit><![CDATA[Panasonic]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Panasonic Lumix G97 with lens attached, resting on a satchel outdoors]]></media:description>                                                            <media:text><![CDATA[Panasonic Lumix G97 with lens attached, resting on a satchel outdoors]]></media:text>
                                <media:title type="plain"><![CDATA[Panasonic Lumix G97 with lens attached, resting on a satchel outdoors]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/uUMDXRCdcXUtuJVv9dNwHh-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>Truly low-cost cameras that are actually worth buying are hard to come by, and that's what makes the Lumix G97 so special today in this unbeatable deal ahead of Prime Day.</p><p>In our <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-g97-review-enthusiast-level-camera-beginner-level-price#section-panasonic-lumix-g97-release-date-and-price">Lumix G97 review</a> of its 2025 release, we awarded this beginner mirrorless camera 4.5 stars out of 5, saying its "competitive price point makes it a very appealing camera for novice photographers and vloggers". And B&H Photo just slashed that already great price by $260 — you can grab <a href="https://www.bhphotovideo.com/c/product/1936326-REG/panasonic_dc_g97mk9_panasonic_lumix_g97_mirrorless.html">Lumix G97 with 12-60mm f/3.5-5.6 lens kit for $597.99 at B&H Photo</a> and other leading retailers. </p><p>I've included links to the best deals below, many of which include handy extras to get you started. For example, B&H Photo throws in a memory card and shoulder bag for no extra cost!</p><p>The deal is less impressive for shoppers in the UK — the<a href="https://www.amazon.co.uk/Panasonic-DC-G97ME-Mirrorless-H-FS12060-Bluetooth/dp/B0DRYP6J4T"> Lumix G97 with 12-60mm lens costs £649 at Amazon</a> (was <del>£749</del>). That's still excellent value, but if price is your main concern, then there are decent alternatives worth considering, such as the <a href="https://www.amazon.co.uk/Canon-Black-RF-S-18-45mm-F4-5-6-3/dp/B0BWS15F7Y">Canon EOS R50 for £659 at Amazon</a> (was <del>£900</del>). Conversely, the deals for the Canon camera are less impressive in the US. </p><p>In its favor, the EOS R50 has a larger 24MP APS-C sensor and superb autofocus. However, lens choice is pretty limited. On the other hand, the Lumix G97 — despite being a refresh of the much older Lumix G95 / G90 — still very much packs a punch, with decent 20MP micro four thirds sensor, superb ergonomics and a huge choice of affordable lenses. Trust me, it's a fabulous first camera. </p><p>Whichever model you prefer, you are getting standout prices for one of the <a href="https://www.techradar.com/news/best-entry-level-mirrorless-camera">best beginner mirrorless cameras</a>. I've included more deals below for other top models, including the Fujifilm X-M5 and Olympus OM-D E-M10 Mark IV. </p><h2 id="today-s-best-lumix-g97-camera-deal-us">Today's best Lumix G97 camera deal (US)</h2><div class="product"><a data-dimension112="a77efe8f-7be7-40d6-a690-f596ac0c5841" data-action="Deal Block" data-label="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension48="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension25="$597.99" href="https://www.bhphotovideo.com/c/product/1936326-REG/panasonic_dc_g97mk9_panasonic_lumix_g97_mirrorless.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:750px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="xpgNsiCzTeD6nD87mei59J" name="Lumix G97 deal" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/xpgNsiCzTeD6nD87mei59J.jpg" mos="" align="middle" fullscreen="" width="750" height="750" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1936326-REG/panasonic_dc_g97mk9_panasonic_lumix_g97_mirrorless.html" target="_blank" rel="nofollow" data-dimension112="a77efe8f-7be7-40d6-a690-f596ac0c5841" data-action="Deal Block" data-label="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension48="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension25="$597.99">Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens: was $857.99 now $597.99</a></strong><br>The deal link I've included is for the Lumix G97 bundle with the Lumix 12-60mm f/3.5-5.6 kit lens <em>and </em>a 64GB memory card and shoulder bag. It's the same price as for the camera and lens-only kit — who doesn't love extra goodies, especially when it's all you need to get started?</p><p><strong>Price check: </strong><a href="https://www.adorama.com/panasonic-lumix-g97-mirrorless-camera-12-60-mm/p/pcg97mknp"><strong>$597.99 at Adorama</strong></a> (with memory card, spare battery and lens filters included, worth well-over $100) / and <a href="https://www.amazon.com/Panasonic-Mirrorless-F3-5-5-6-Designed-DC-G97MK9"><strong>$597.99 at Amazon</strong></a><a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1936326-REG/panasonic_dc_g97mk9_panasonic_lumix_g97_mirrorless.html" target="_blank" rel="nofollow" data-dimension112="a77efe8f-7be7-40d6-a690-f596ac0c5841" data-action="Deal Block" data-label="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension48="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension25="$597.99">View Deal</a></p></div><h2 id="today-s-best-lumix-g97-camera-deal-uk">Today's best Lumix G97 camera deal (UK)</h2><div class="product"><a data-dimension112="322e4a17-3c08-41ad-829b-e34374e912bd" data-action="Deal Block" data-label="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension48="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension25="£649" href="https://www.amazon.co.uk/Panasonic-DC-G97ME-Mirrorless-H-FS12060-Bluetooth/dp/B0DRYP6J4T" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:750px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="xpgNsiCzTeD6nD87mei59J" name="Lumix G97 deal" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/xpgNsiCzTeD6nD87mei59J.jpg" mos="" align="middle" fullscreen="" width="750" height="750" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.amazon.co.uk/Panasonic-DC-G97ME-Mirrorless-H-FS12060-Bluetooth/dp/B0DRYP6J4T" target="_blank" rel="nofollow" data-dimension112="322e4a17-3c08-41ad-829b-e34374e912bd" data-action="Deal Block" data-label="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension48="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension25="£649">Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens: was £749 now £649</a></strong><br>There's also a price cut for the Lumix G97 with Lumix 12-60mm lens in the UK, but the £100 discount is less impressive (and there are no accessories included in the bundle). Still, a price cut for a beginner camera that we described as great value at full price, says it all. If cost is a major factor in your decision, then it's a closer call with the Canon EOS R50, which is currently on sale for the same price (see links to the best deals, below). <a class="view-deal button" href="https://www.amazon.co.uk/Panasonic-DC-G97ME-Mirrorless-H-FS12060-Bluetooth/dp/B0DRYP6J4T" target="_blank" rel="nofollow" data-dimension112="322e4a17-3c08-41ad-829b-e34374e912bd" data-action="Deal Block" data-label="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension48="Lumix G97 with Lumix 12-60mm f/3.5-5.6 lens" data-dimension25="£649">View Deal</a></p></div><h2 id="best-beginner-mirrorless-camera-deals-today-including-canon-fujifilm-lumix-and-more">Best beginner mirrorless camera deals today — including Canon, Fujifilm, Lumix and more</h2><div data-widget-type="multimodelreview" data-model-name="Panasonic Lumix G97,Canon EOS R50,Olympus OM-D E-M10 Mark IV,Fujifilm X-M5,Nikon Z 30"></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Sony A7R VI vs Sony A7R V: 5 upgrades in Sony’s ‘perfect full-frame camera’ ]]></title>
                                                                                                <dc:content><![CDATA[         <div class="featured_product_block featured_block_versus" data-id="11748b27-c4d6-43e6-96ac-f4b4a4eb3cd2">                        <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Sony </div>                    <div class="featured__title">A7R VI</div>                                    </div>                <div class="subtitle__description">                                <div class="stars__reviews"><span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating" class="chunk rating"><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><meta itemprop="bestRating" content="100.0" /><meta itemprop="worstRating" content="0.0" /><meta itemprop="ratingValue" content="100" /></span></div>                                        <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="96877100-2b5c-4c37-8178-cb7171f397a2">                        <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Sony </div>                    <div class="featured__title">A7R V</div>                                    </div>                <div class="subtitle__description">                                <div class="stars__reviews"><span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating" class="chunk rating"><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star half"></span><meta itemprop="bestRating" content="100.0" /><meta itemprop="worstRating" content="0.0" /><meta itemprop="ratingValue" content="90" /></span></div>                                        <p></p>                </div>                            </div>        </div><p>In my in-depth <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7r-vi-review">Sony A7R VI review</a>, I called it "the perfect camera"; but just how much better is it than its predecessor, <a href="https://www.techradar.com/reviews/sony-a7r-v">the A7R V</a> — and is it worth upgrading, or switching systems for, say from Canon and Nikon?</p><p>The previous A7R model launched in November 2022, so that makes three-and-a-half years between cameras, and gives me plenty to talk about. I'll cover the headline upgrades here, including the new sensor, design improvements and, notably, Sony’s first new battery for mirrorless cameras in nine years. </p><p>The answer to my 'upgrade or switch' question very much depends on what kind of photographer you are — so let’s dive straight into it…</p><h3 class="article-body__section" id="section-1-sensor"><span>1. Sensor</span></h3><ul><li><strong>A7R VI: 66.8MP stacked full-frame sensor</strong></li><li><strong>A7R V: 61MP ‘standard’ full-frame sensor</strong></li><li><strong>Canon and Nikon rivals have a 45MP stacked sensor</strong></li></ul><p>Sony’s ‘R’ nomenclature indicates resolution. If you buy an ‘R’ camera, you buy it for pixels — and lots of them — and images from both the A7R V and A7R VI are detail-rich. </p><p>With a stabilized 61MP full-frame sensor, the A7R V had the joint-most pixels in a full-frame camera, along with other Sony models including the <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7c-r-review">A7C R</a> and <a href="https://www.techradar.com/cameras/compact-cameras/the-sony-rx1r-iii-could-have-been-my-total-dream-camera-instead-its-a-beautiful-nightmare">RX1R III</a>, and some cameras from other brands, including <a href="https://www.techradar.com/reviews/leica-q3-review-all-the-feels">Leica’s Q3</a> and the <a href="https://www.techradar.com/news/sigma-fp-l-is-a-61mp-version-of-the-worlds-smallest-full-frame-camera">Sigma Fp L</a>. </p><p>That 61MP sensor was debuted in the even older <a href="https://www.techradar.com/reviews/sony-alpha-a7r-iv-review">A7R IV</a>, which is now seven years old (there's an updated A7R IVa still available for less than half the price of the A7R VI). Sony’s latest model has, however, upped the ante with a 66.8MP sensor, and it now leads the pack.</p><p>If it’s pixels alone that you’re concerned about, then that might seem like a small bump in resolution, especially when Sony rumors have regularly speculated about a 100MP sensor. A quick look at various Sony forums following the A7R VI's announcement makes it clear that some would-be upgraders are disappointed.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="44r5XvC28XPXxsfwXZNQue" name="Sony A7R VI" alt="The Sony A7R VI camera and no lens attached and the sensor inside is reflecting light, it's mounted to a tripod outdoors, there's a natural background" src="https://cdn.mos.cms.futurecdn.net/44r5XvC28XPXxsfwXZNQue.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Is an extra 6MP worth upgrading for (read: spending a whole load more cash on)? On the surface, no. However, there’s more to a sensor than its pixels. The new sensor here is a ‘stacked’ type, which means it has a much faster readout speed, making it more capable for capturing fast-moving action and for video recording, with less rolling shutter distortion.</p><p>The A7R VI does, therefore, have the highest-resolution full-frame sensor, <em>and </em>it’s a speedy stacked type. It has stepped out of the ‘R’ series lane which prioritized quality, and into the speed <em>and</em> quality category occupied by <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a1-ii-review-a-refined-flagship">Sony’s 50MP A1 II</a>, which is slightly faster again but has less pixels. </p><p>In my book, the A7R VI’s sensor is the perfect marriage of speed and quality, and it's narrowed the market for the pricier A1 series to top sports photography pros. For everyone else, the A7R VI doesn’t miss a beat. </p><p>As for Sony and Canon rivals, their top cameras for detailed images include the <a href="https://www.techradar.com/reviews/nikon-z8-review">Nikon Z8</a> and <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a>, and those cameras max out at 45MP (as does the <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-s1r-ii-review">Lumix S1R II</a>). Canon has a neat in-camera upscaling trick which quadruples resolution for pictures you’ve already captured to 180MP, but this is achieved by smart (and convincing I must add) upscaling. </p><h3 class="article-body__section" id="section-2-performance"><span>2. Performance</span></h3><ul><li><strong>A7R VI: a stacked sensor and new Bionz XR 2 processor / combined AI chip</strong></li><li><strong>A7R V: a regular sensor, Bionz XR processor and twin processor / AI chips</strong></li><li><strong>Canon and Nikon rivals also feature a stacked sensor</strong></li></ul><p>The A7R VI’s stacked sensor has a faster readout speed than the A7R V, but Sony says the A1 II is even faster. Until lab testing is done, that’s as much detail as we have, because, unlike some other brands, Sony doesn’t divulge sensor readout-speed specifics. </p><p>A quicker sensor readout speed addresses rolling shutter distortion, making the A7R VI a better camera than its predecessor for video and fast-moving subjects when the electronic shutter is in play. Put simply, the A7R VI is more of an all-rounder than the A7R V, but there’s no advantage over the Nikon Z8 and Canon EOS R5 Mark II, which also have stacked sensors. </p><p>Following the lead of the <a href="https://www.techradar.com/cameras/sony-a7-v-review">Sony A7 V,</a> the A7R VI has a combined Bionz XR 2 processor and AI chip, whereas in the A7R V the processor and AI chips are separate. Burst-shooting speeds are technically the same at 10fps using the mechanical shutter, and up to 30fps using the electronic shutter, but you should be able to squeeze out longer high-speed sequences with the mark VI versus its predecessor.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="jPCHAN5kTbvMBJm7WaRGLf" name="Sony A7R VI" alt="Closeup of the Sony A7R VI camera's memory card door, its open" src="https://cdn.mos.cms.futurecdn.net/jPCHAN5kTbvMBJm7WaRGLf.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Sony sticks with the twin card slots that each accept either CFexpress Type A or SD cards.  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>During my in-depth test of the A7R VI, I found that autofocus performance is marginally better too. It also adds an ‘auto’ subject-detection autofocus mode, meaning you don’t have to select a dedicated subject-detection mode, which is infinitely helpful when you’re regularly swapping between subject types. </p><p>The new processor and sensor combine for class-leading dynamic range, at least in theory, which is extended by one stop to 16 stops, with new dynamic range boost settings in the mix. Oh, and image stabilization performance has been marginally improved, measured at 8.5 stops to 8 stops (center) or up to 7 stops (periphery).  </p><div data-widget-type="merchantlink" data-model-name="Sony A7R VI"></div><h3 class="article-body__section" id="section-3-battery"><span>3. Battery</span></h3><ul><li><strong>A7R VI: New NP-SA100 battery with 2,670mAh capacity</strong></li><li><strong>A7R V: The NP-FZ100 battery with 2,280mAh capacity</strong></li><li><strong>Canon and Nikon rivals can't match the A7R VI’s battery life</strong></li></ul><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="a7mRv4hLJ3cu8McwL7qEbe" name="Sony A7R VI" alt="Close up of the Sony A7R VI camera's battery" src="https://cdn.mos.cms.futurecdn.net/a7mRv4hLJ3cu8McwL7qEbe.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Bigger, better, but currently exclusive to the A7R VI — Sony's new NP-SA100 battery </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Sony has introduced a completely new battery — the NP-SA100, which is physically bigger than the NP-FZ100 battery used in all of Sony’s full-frame mirrorless cameras for the last nine years. That battery was already legendary, delivering rival-beating capacity, and compatibility with a range of third party accessories such as external monitors.</p><p>The new battery is even better. How much better? It has 17% extra capacity at 2,670mAh compared to 2,280mAh. Battery life is one area where the A7R VI beats its predecessor, and indeed its rivals. </p><p>The bad news for existing Sony shooters is that the new battery is a different fit and physically larger, meaning there’s no forward or backwards compatibility with the older NP-FZ100 battery. If you’re looking at the A7R VI, your NP-FZ100 batteries are of no use, and additional batteries are going to be an extra cost to factor in. </p><h3 class="article-body__section" id="section-4-handling"><span>4. Handling</span></h3><ul><li><strong>A7R VI: larger grip, illuminated buttons, brighter viewfinder, but otherwise much the same</strong></li><li><strong>Both cameras feature a 3.2-inch 4-way vari-angle display and 9.44m-dot viewfinder</strong></li></ul><p>The larger battery is housed inside the camera’s grip, which is in turn physically larger than the one in the A7R V. I’m a fan of the larger grip, it’s even more comfortable to hold. Otherwise, the camera’s design is pretty similar to that of the A7R V’s — it’s a game of spot the difference. </p><p>Playing that game, I’ve found a few welcome tweaks. There’s a new lamp button on the top plate. Press it, and the control buttons around the body light up. I love this feature for low-light shooting, which makes locating buttons all the easier. </p><p>Speaking of lights, there’s also a tally lamp on the A7R VI, which is a handy visual aid letting you know the camera is recording, whereas the A7R V doesn't have one.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="fimpNt9ZFWp4vzDCe9mR4f" name="Sony A7R VI" alt="The Sony A7R VI camera with 24mm f/2.8 lens attached, it's mounted to a tripod outdoors and pointing up revealing the top plate, there's a natural background" src="https://cdn.mos.cms.futurecdn.net/fimpNt9ZFWp4vzDCe9mR4f.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">See the lamp button centrally placed below and to the left of the red record button </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>The displays are mostly the same. The 3.2-inch 2.1m-dot touchscreen has a four-way tilt hinge — you can tilt it up from the body, or pull it out to the side and rotate it for selfies, for vertical and horizontal shooting at just about any angle. The EVF is again a 9.44m-dot unit, but on the A7R VI it's 3x brighter, and I can attest that it’s an even nicer viewfinder to use — the best I’ve used on a camera this size, and up there with the very best of any camera I’ve  used. </p><p>On the side of the new camera, each port has its own rigid door now, whereas some share a door in the A7R V. By the way, I much prefer this type of door to the soft doors found in most other cameras, which can get in the way. </p><h3 class="article-body__section" id="section-5-price"><span>5. Price</span></h3><ul><li><strong>A7R VI: Body-only: £4,500</strong></li><li><strong>A7R V: Now £3,000 (launched at £4,000) while the A1 II is £6,200</strong></li><li><strong>Nikon Z8: Now £3,000 (launched at £4,000)</strong></li><li><strong>Canon EOS R5 Mark II: £4,500</strong></li></ul><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3000px;"><p class="vanilla-image-block" style="padding-top:56.33%;"><img id="SG9ju588ZurPw5RWMBPFcV" name="Sony A1 II" alt="Sony A1 II mirrorless camera with FE 28-70mm F2 lens, outdoors on a tripod with autumn leaves background" src="https://cdn.mos.cms.futurecdn.net/SG9ju588ZurPw5RWMBPFcV.jpg" mos="" align="middle" fullscreen="" width="3000" height="1690" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">I've tested the A1 II too, and it has a few advantages over the A7R VI for pro sports and flash photography, but the A7R VI feels like better value </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Compared to the A7R V, the A7R VI is a pricier upgrade, especially since the A7R V is over three years old, and its price has dropped by about 25%. It started out at £4,000, but can now be had from Sony’s site and other leading retailers for around £3,000. </p><p>I’m not surprised by the bump in price, considering the time between the two cameras and the A7R VI's new sensor and battery. </p><p>The A1 II is much pricier than either, costing around £6,000, and making the A7R VI look like excellent value by comparison. That being said, Sony’s latest ‘R’ camera costs the same as the Canon EOS R5 Mark II, and is in turn pricier than the Nikon Z8 which is closer in price to the A7R V. </p><p>In summary, the A7R V costs significantly less, but the A7R VI gives you more camera, and offers decent value compared to rival models. </p><h2 id="conclusion">Conclusion</h2><p>I already loved the Sony A7R V, with its 61MP full-frame sensor and speedy autofocus. The A7R VI is, however, better on both the quality and speed fronts, and even plants a foot on A1-series turf. </p><p>For me, as someone who shoots a wide range of photography genres, covering anything from landscapes to portraits and sports, the A7R VI is a dream camera, and it now tops my Sony camera wishlist. </p><p>Before the A7R VI was announced, I would have opted for Canon and Nikon rivals, given the various compromises in its predecessor, but the A7R VI changes the equation. It's a strong upgrade for a range of photo and video subjects, and could even be worth switching systems for. It also offers superior battery life, and a range of lenses for all budgets that Canon and Nikon owners wish they had. For me, the A7R VI is the professional camera to beat. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/sony-a7r-vi-vs-sony-a7r-v-5-upgrades-in-sonys-perfect-full-frame-camera</link>
                                                                            <description>
                            <![CDATA[ The A7R VI is the highest-resolution Sony camera yet, plus it's a speedy operator thanks to its stacked sensor. Here's how it compares to the A7R V, and Canon and Nikon rivals. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">YS2uK8WCiq2JX8p4UmoSDm</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/UFPcbvjf5AtGgq96NRpeze-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 04 Jun 2026 12:02:40 +0000</pubDate>                                                                                                                                <updated>Fri, 05 Jun 2026 13:08:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Timothy Coleman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/F9wpbHF6VS4NaDy4avHZ2U.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As Cameras Editor, Tim looks after all camera content at TechRadar. This includes news, reviews, features and buying guides, and covers anything from mirrorless cameras to film and smartphones. He loves observing the advances in camera technology, putting the latest and greatest cameras through their paces, and projecting where cameras could go next. &lt;/p&gt;&lt;p&gt;A first class Bachelor of the Arts in Photography, Tim has been a tech journalist for much of his professional career, working for titles such as Amateur Photographer, Digital Camera World and Pocket-Lint. &lt;/p&gt;&lt;p&gt;Directly prior to joining Tech Radar in 2023, Tim worked in video production with Studio 44 for clients including Canon, and offers his wealth of technical and creative knowledge in photography and video. He also values telling stories that matter, to change lives - the mantra of a diverse stories team based in Nairobi, Kenya which he co-founded. &lt;/p&gt;&lt;p&gt;Tim the person is a keen creative, avid runner, occasional footballer and moderate flat white drinker who has lived in East Africa and believes we have much to enjoy and learn from each other. &lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UFPcbvjf5AtGgq96NRpeze-1280-80.jpg">
                                                            <media:credit><![CDATA[Future / Tim Coleman]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Sony A7R VI camera with 24mm f/2.8 lens attached, it&#039;s mounted to a tripod outdoors, there&#039;s a natural background]]></media:description>                                                            <media:text><![CDATA[The Sony A7R VI camera with 24mm f/2.8 lens attached, it&#039;s mounted to a tripod outdoors, there&#039;s a natural background]]></media:text>
                                <media:title type="plain"><![CDATA[The Sony A7R VI camera with 24mm f/2.8 lens attached, it&#039;s mounted to a tripod outdoors, there&#039;s a natural background]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/UFPcbvjf5AtGgq96NRpeze-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <div class="featured_product_block featured_block_versus" data-id="11748b27-c4d6-43e6-96ac-f4b4a4eb3cd2">                        <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Sony </div>                    <div class="featured__title">A7R VI</div>                                    </div>                <div class="subtitle__description">                                <div class="stars__reviews"><span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating" class="chunk rating"><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><meta itemprop="bestRating" content="100.0" /><meta itemprop="worstRating" content="0.0" /><meta itemprop="ratingValue" content="100" /></span></div>                                        <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="96877100-2b5c-4c37-8178-cb7171f397a2">                        <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Sony </div>                    <div class="featured__title">A7R V</div>                                    </div>                <div class="subtitle__description">                                <div class="stars__reviews"><span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating" class="chunk rating"><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star half"></span><meta itemprop="bestRating" content="100.0" /><meta itemprop="worstRating" content="0.0" /><meta itemprop="ratingValue" content="90" /></span></div>                                        <p></p>                </div>                            </div>        </div><p>In my in-depth <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7r-vi-review">Sony A7R VI review</a>, I called it "the perfect camera"; but just how much better is it than its predecessor, <a href="https://www.techradar.com/reviews/sony-a7r-v">the A7R V</a> — and is it worth upgrading, or switching systems for, say from Canon and Nikon?</p><p>The previous A7R model launched in November 2022, so that makes three-and-a-half years between cameras, and gives me plenty to talk about. I'll cover the headline upgrades here, including the new sensor, design improvements and, notably, Sony’s first new battery for mirrorless cameras in nine years. </p><p>The answer to my 'upgrade or switch' question very much depends on what kind of photographer you are — so let’s dive straight into it…</p><h3 class="article-body__section" id="section-1-sensor"><span>1. Sensor</span></h3><ul><li><strong>A7R VI: 66.8MP stacked full-frame sensor</strong></li><li><strong>A7R V: 61MP ‘standard’ full-frame sensor</strong></li><li><strong>Canon and Nikon rivals have a 45MP stacked sensor</strong></li></ul><p>Sony’s ‘R’ nomenclature indicates resolution. If you buy an ‘R’ camera, you buy it for pixels — and lots of them — and images from both the A7R V and A7R VI are detail-rich. </p><p>With a stabilized 61MP full-frame sensor, the A7R V had the joint-most pixels in a full-frame camera, along with other Sony models including the <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7c-r-review">A7C R</a> and <a href="https://www.techradar.com/cameras/compact-cameras/the-sony-rx1r-iii-could-have-been-my-total-dream-camera-instead-its-a-beautiful-nightmare">RX1R III</a>, and some cameras from other brands, including <a href="https://www.techradar.com/reviews/leica-q3-review-all-the-feels">Leica’s Q3</a> and the <a href="https://www.techradar.com/news/sigma-fp-l-is-a-61mp-version-of-the-worlds-smallest-full-frame-camera">Sigma Fp L</a>. </p><p>That 61MP sensor was debuted in the even older <a href="https://www.techradar.com/reviews/sony-alpha-a7r-iv-review">A7R IV</a>, which is now seven years old (there's an updated A7R IVa still available for less than half the price of the A7R VI). Sony’s latest model has, however, upped the ante with a 66.8MP sensor, and it now leads the pack.</p><p>If it’s pixels alone that you’re concerned about, then that might seem like a small bump in resolution, especially when Sony rumors have regularly speculated about a 100MP sensor. A quick look at various Sony forums following the A7R VI's announcement makes it clear that some would-be upgraders are disappointed.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="44r5XvC28XPXxsfwXZNQue" name="Sony A7R VI" alt="The Sony A7R VI camera and no lens attached and the sensor inside is reflecting light, it's mounted to a tripod outdoors, there's a natural background" src="https://cdn.mos.cms.futurecdn.net/44r5XvC28XPXxsfwXZNQue.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Is an extra 6MP worth upgrading for (read: spending a whole load more cash on)? On the surface, no. However, there’s more to a sensor than its pixels. The new sensor here is a ‘stacked’ type, which means it has a much faster readout speed, making it more capable for capturing fast-moving action and for video recording, with less rolling shutter distortion.</p><p>The A7R VI does, therefore, have the highest-resolution full-frame sensor, <em>and </em>it’s a speedy stacked type. It has stepped out of the ‘R’ series lane which prioritized quality, and into the speed <em>and</em> quality category occupied by <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a1-ii-review-a-refined-flagship">Sony’s 50MP A1 II</a>, which is slightly faster again but has less pixels. </p><p>In my book, the A7R VI’s sensor is the perfect marriage of speed and quality, and it's narrowed the market for the pricier A1 series to top sports photography pros. For everyone else, the A7R VI doesn’t miss a beat. </p><p>As for Sony and Canon rivals, their top cameras for detailed images include the <a href="https://www.techradar.com/reviews/nikon-z8-review">Nikon Z8</a> and <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a>, and those cameras max out at 45MP (as does the <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-s1r-ii-review">Lumix S1R II</a>). Canon has a neat in-camera upscaling trick which quadruples resolution for pictures you’ve already captured to 180MP, but this is achieved by smart (and convincing I must add) upscaling. </p><h3 class="article-body__section" id="section-2-performance"><span>2. Performance</span></h3><ul><li><strong>A7R VI: a stacked sensor and new Bionz XR 2 processor / combined AI chip</strong></li><li><strong>A7R V: a regular sensor, Bionz XR processor and twin processor / AI chips</strong></li><li><strong>Canon and Nikon rivals also feature a stacked sensor</strong></li></ul><p>The A7R VI’s stacked sensor has a faster readout speed than the A7R V, but Sony says the A1 II is even faster. Until lab testing is done, that’s as much detail as we have, because, unlike some other brands, Sony doesn’t divulge sensor readout-speed specifics. </p><p>A quicker sensor readout speed addresses rolling shutter distortion, making the A7R VI a better camera than its predecessor for video and fast-moving subjects when the electronic shutter is in play. Put simply, the A7R VI is more of an all-rounder than the A7R V, but there’s no advantage over the Nikon Z8 and Canon EOS R5 Mark II, which also have stacked sensors. </p><p>Following the lead of the <a href="https://www.techradar.com/cameras/sony-a7-v-review">Sony A7 V,</a> the A7R VI has a combined Bionz XR 2 processor and AI chip, whereas in the A7R V the processor and AI chips are separate. Burst-shooting speeds are technically the same at 10fps using the mechanical shutter, and up to 30fps using the electronic shutter, but you should be able to squeeze out longer high-speed sequences with the mark VI versus its predecessor.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="jPCHAN5kTbvMBJm7WaRGLf" name="Sony A7R VI" alt="Closeup of the Sony A7R VI camera's memory card door, its open" src="https://cdn.mos.cms.futurecdn.net/jPCHAN5kTbvMBJm7WaRGLf.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Sony sticks with the twin card slots that each accept either CFexpress Type A or SD cards.  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>During my in-depth test of the A7R VI, I found that autofocus performance is marginally better too. It also adds an ‘auto’ subject-detection autofocus mode, meaning you don’t have to select a dedicated subject-detection mode, which is infinitely helpful when you’re regularly swapping between subject types. </p><p>The new processor and sensor combine for class-leading dynamic range, at least in theory, which is extended by one stop to 16 stops, with new dynamic range boost settings in the mix. Oh, and image stabilization performance has been marginally improved, measured at 8.5 stops to 8 stops (center) or up to 7 stops (periphery).  </p><div data-widget-type="merchantlink" data-model-name="Sony A7R VI"></div><h3 class="article-body__section" id="section-3-battery"><span>3. Battery</span></h3><ul><li><strong>A7R VI: New NP-SA100 battery with 2,670mAh capacity</strong></li><li><strong>A7R V: The NP-FZ100 battery with 2,280mAh capacity</strong></li><li><strong>Canon and Nikon rivals can't match the A7R VI’s battery life</strong></li></ul><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="a7mRv4hLJ3cu8McwL7qEbe" name="Sony A7R VI" alt="Close up of the Sony A7R VI camera's battery" src="https://cdn.mos.cms.futurecdn.net/a7mRv4hLJ3cu8McwL7qEbe.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Bigger, better, but currently exclusive to the A7R VI — Sony's new NP-SA100 battery </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Sony has introduced a completely new battery — the NP-SA100, which is physically bigger than the NP-FZ100 battery used in all of Sony’s full-frame mirrorless cameras for the last nine years. That battery was already legendary, delivering rival-beating capacity, and compatibility with a range of third party accessories such as external monitors.</p><p>The new battery is even better. How much better? It has 17% extra capacity at 2,670mAh compared to 2,280mAh. Battery life is one area where the A7R VI beats its predecessor, and indeed its rivals. </p><p>The bad news for existing Sony shooters is that the new battery is a different fit and physically larger, meaning there’s no forward or backwards compatibility with the older NP-FZ100 battery. If you’re looking at the A7R VI, your NP-FZ100 batteries are of no use, and additional batteries are going to be an extra cost to factor in. </p><h3 class="article-body__section" id="section-4-handling"><span>4. Handling</span></h3><ul><li><strong>A7R VI: larger grip, illuminated buttons, brighter viewfinder, but otherwise much the same</strong></li><li><strong>Both cameras feature a 3.2-inch 4-way vari-angle display and 9.44m-dot viewfinder</strong></li></ul><p>The larger battery is housed inside the camera’s grip, which is in turn physically larger than the one in the A7R V. I’m a fan of the larger grip, it’s even more comfortable to hold. Otherwise, the camera’s design is pretty similar to that of the A7R V’s — it’s a game of spot the difference. </p><p>Playing that game, I’ve found a few welcome tweaks. There’s a new lamp button on the top plate. Press it, and the control buttons around the body light up. I love this feature for low-light shooting, which makes locating buttons all the easier. </p><p>Speaking of lights, there’s also a tally lamp on the A7R VI, which is a handy visual aid letting you know the camera is recording, whereas the A7R V doesn't have one.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="fimpNt9ZFWp4vzDCe9mR4f" name="Sony A7R VI" alt="The Sony A7R VI camera with 24mm f/2.8 lens attached, it's mounted to a tripod outdoors and pointing up revealing the top plate, there's a natural background" src="https://cdn.mos.cms.futurecdn.net/fimpNt9ZFWp4vzDCe9mR4f.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">See the lamp button centrally placed below and to the left of the red record button </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>The displays are mostly the same. The 3.2-inch 2.1m-dot touchscreen has a four-way tilt hinge — you can tilt it up from the body, or pull it out to the side and rotate it for selfies, for vertical and horizontal shooting at just about any angle. The EVF is again a 9.44m-dot unit, but on the A7R VI it's 3x brighter, and I can attest that it’s an even nicer viewfinder to use — the best I’ve used on a camera this size, and up there with the very best of any camera I’ve  used. </p><p>On the side of the new camera, each port has its own rigid door now, whereas some share a door in the A7R V. By the way, I much prefer this type of door to the soft doors found in most other cameras, which can get in the way. </p><h3 class="article-body__section" id="section-5-price"><span>5. Price</span></h3><ul><li><strong>A7R VI: Body-only: £4,500</strong></li><li><strong>A7R V: Now £3,000 (launched at £4,000) while the A1 II is £6,200</strong></li><li><strong>Nikon Z8: Now £3,000 (launched at £4,000)</strong></li><li><strong>Canon EOS R5 Mark II: £4,500</strong></li></ul><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3000px;"><p class="vanilla-image-block" style="padding-top:56.33%;"><img id="SG9ju588ZurPw5RWMBPFcV" name="Sony A1 II" alt="Sony A1 II mirrorless camera with FE 28-70mm F2 lens, outdoors on a tripod with autumn leaves background" src="https://cdn.mos.cms.futurecdn.net/SG9ju588ZurPw5RWMBPFcV.jpg" mos="" align="middle" fullscreen="" width="3000" height="1690" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">I've tested the A1 II too, and it has a few advantages over the A7R VI for pro sports and flash photography, but the A7R VI feels like better value </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Compared to the A7R V, the A7R VI is a pricier upgrade, especially since the A7R V is over three years old, and its price has dropped by about 25%. It started out at £4,000, but can now be had from Sony’s site and other leading retailers for around £3,000. </p><p>I’m not surprised by the bump in price, considering the time between the two cameras and the A7R VI's new sensor and battery. </p><p>The A1 II is much pricier than either, costing around £6,000, and making the A7R VI look like excellent value by comparison. That being said, Sony’s latest ‘R’ camera costs the same as the Canon EOS R5 Mark II, and is in turn pricier than the Nikon Z8 which is closer in price to the A7R V. </p><p>In summary, the A7R V costs significantly less, but the A7R VI gives you more camera, and offers decent value compared to rival models. </p><h2 id="conclusion">Conclusion</h2><p>I already loved the Sony A7R V, with its 61MP full-frame sensor and speedy autofocus. The A7R VI is, however, better on both the quality and speed fronts, and even plants a foot on A1-series turf. </p><p>For me, as someone who shoots a wide range of photography genres, covering anything from landscapes to portraits and sports, the A7R VI is a dream camera, and it now tops my Sony camera wishlist. </p><p>Before the A7R VI was announced, I would have opted for Canon and Nikon rivals, given the various compromises in its predecessor, but the A7R VI changes the equation. It's a strong upgrade for a range of photo and video subjects, and could even be worth switching systems for. It also offers superior battery life, and a range of lenses for all budgets that Canon and Nikon owners wish they had. For me, the A7R VI is the professional camera to beat. </p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Adorama's 'Summer Sony Sale' drops the A7R V and A7R IV cameras to a record-low price — these still-great bodies are much cheaper than the A7R VI ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The stunning new Sony Alpha A7R VI has been one of the biggest camera launches of the past few months, and with good reason - <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7r-vi-review">our review</a> has praised it as a near-perfect full-frame flagship.</p><p>The release of a new model, however, also means great price cuts on slightly older (but still great) iterations. Right now, for example, you can get a record-low price on both the Sony A7R V and the Sony A7R IV thanks to a 'Summer Sony Sale' at Adorama.</p><p>Currently, you can pick up the Sony A7R V <a href="https://www.adorama.com/sony-alpha-a7r-v-mirrorless-camera/p/isoa7r5">for $3,298 (was $3,798)</a>, while the older A7R IV is retailing <a href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n">for $2,798 (was $3,698)</a>. While still pricey, you're potentially saving up to $900 versus the original price here on full-frame flagships with the extreme levels of resolution that the Sony R series is known for. An impressive 61MP, in fact!</p><h2 id="today-s-best-sony-alpha-a7r-deals">Today's best Sony Alpha A7R deals</h2><div class="product"><a data-dimension112="e6b398a1-977f-4fa7-8284-1ff25154381f" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298" href="https://www.adorama.com/sony-alpha-a7r-v-mirrorless-camera/p/isoa7r5" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="BjaQiD9SPQc5PLNM8XXnE" name="Sony A7R V.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/BjaQiD9SPQc5PLNM8XXnE.png" mos="" align="middle" fullscreen="" width="800" height="800" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony A7R V still holds up great thanks to its impressive 61MP sensor, support for 8K video, and advanced AI-trained autofocus. If you don't need, say, the faster read-out speeds or burst shooting of the latest A7R VI, then the V is still an amazing choice considering it's much, much cheaper thanks to this discount at Adorama.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1731389-REG/sony_alpha_camera.html" data-dimension112="e6b398a1-977f-4fa7-8284-1ff25154381f" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">was $4199 <strong>now $3,298</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7r-v-mirrorless-camera/p/isoa7r5" target="_blank" rel="nofollow" data-dimension112="e6b398a1-977f-4fa7-8284-1ff25154381f" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">View Deal</a></p></div><div class="product"><a data-dimension112="3b5d3806-08eb-4e77-ad2a-8ff6623e02e7" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$2798" href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YyVhXmyKLqf3D7FT9JBmyj" name="1716289482.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YyVhXmyKLqf3D7FT9JBmyj.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow" data-dimension112="3b5d3806-08eb-4e77-ad2a-8ff6623e02e7" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$2798">A7R IV (M2): was $3698 now $2798</a></strong><br>The A7R IV is still on sale, and as you'd expect, it's much cheaper than the more recent iterations. At the heart of this model is the same 61MP sensor as the V, but you lose support for 8K video, some more advanced autofocus modes, and compressed RAW files. In terms of resolution, however, this camera can still output incredible results for all types of photography.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1645238-REG/sony_ilce7rm4a_b_alpha_a7r_iv_mirrorless.html">was $3699 <strong>now $2,798</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow" data-dimension112="3b5d3806-08eb-4e77-ad2a-8ff6623e02e7" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$2798">View Deal</a></p></div><ul><li><strong>See more</strong>: <a href="https://www.adorama.com/">check out all of today's camera deals at Adorama</a></li></ul><h2 id="is-it-still-worth-buying-these-with-the-release-of-the-sony-a7r-vi">Is it still worth buying these with the release of the Sony A7R VI?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="iLV5ZgVEz9hxcRq2LCqnse" name="Sony A7R VI" alt="Sony A7R VI camera with 24mm F2.8 lens attached, in user's hands" src="https://cdn.mos.cms.futurecdn.net/iLV5ZgVEz9hxcRq2LCqnse.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Absolutely! Both the A7R V and IV are still up there with some of the <a href="https://www.techradar.com/news/best-mirrorless-camera">best mirrorless cameras</a> you can buy if you're looking for a full-frame camera with heaps of resolution.</p><p>Of the two, the A7R V is the easiest to recommend. While it shares the same 61MP sensor as the IV, you get a very compelling set of upgrades. Alongside AI-assisted subject detection modes, the V features a better EVF, multi-angle screen, better IBIS, and support for 8K video. It's just a much more fully-featured and modern camera overall, although you will need a pricier CF-Express Type A card to fully utilize its full set of features.</p><p>Right now, the latest A7R VI is retailing for an eye-wateringly high <a href="https://www.adorama.com/sony-alpha-a7r-vi-mirrorless-camera/p/isoa7r6">$4,498 at Adorama</a>, so the A7R V looks like a good middle-ground. Having personally used the A7R VI, I can attest that it's a fantastic camera - but there's no doubt it comes at a serious premium.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/adoramas-summer-sony-sale-drops-the-a7r-v-and-a7r-iv-cameras-to-a-record-low-price-these-still-great-bodies-are-much-cheaper-than-the-a7r-vi</link>
                                                                            <description>
                            <![CDATA[ Got your eye on the new A7R VI, but it's a little too pricey? You could consider the slightly older A7R IV and A7R V with these record-low prices. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">dMn3GAmC5VMJsakSpPdL8G</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/FcUsbTeD8MhepywyRs2zvm-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 03 Jun 2026 14:03:52 +0000</pubDate>                                                                                                                                <updated>Wed, 03 Jun 2026 14:03:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FcUsbTeD8MhepywyRs2zvm-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Sony A7R V on a table angled front with lens]]></media:description>                                                            <media:text><![CDATA[The Sony A7R V on a table angled front with lens]]></media:text>
                                <media:title type="plain"><![CDATA[The Sony A7R V on a table angled front with lens]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/FcUsbTeD8MhepywyRs2zvm-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>The stunning new Sony Alpha A7R VI has been one of the biggest camera launches of the past few months, and with good reason - <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7r-vi-review">our review</a> has praised it as a near-perfect full-frame flagship.</p><p>The release of a new model, however, also means great price cuts on slightly older (but still great) iterations. Right now, for example, you can get a record-low price on both the Sony A7R V and the Sony A7R IV thanks to a 'Summer Sony Sale' at Adorama.</p><p>Currently, you can pick up the Sony A7R V <a href="https://www.adorama.com/sony-alpha-a7r-v-mirrorless-camera/p/isoa7r5">for $3,298 (was $3,798)</a>, while the older A7R IV is retailing <a href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n">for $2,798 (was $3,698)</a>. While still pricey, you're potentially saving up to $900 versus the original price here on full-frame flagships with the extreme levels of resolution that the Sony R series is known for. An impressive 61MP, in fact!</p><h2 id="today-s-best-sony-alpha-a7r-deals">Today's best Sony Alpha A7R deals</h2><div class="product"><a data-dimension112="e6b398a1-977f-4fa7-8284-1ff25154381f" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298" href="https://www.adorama.com/sony-alpha-a7r-v-mirrorless-camera/p/isoa7r5" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="BjaQiD9SPQc5PLNM8XXnE" name="Sony A7R V.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/BjaQiD9SPQc5PLNM8XXnE.png" mos="" align="middle" fullscreen="" width="800" height="800" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony A7R V still holds up great thanks to its impressive 61MP sensor, support for 8K video, and advanced AI-trained autofocus. If you don't need, say, the faster read-out speeds or burst shooting of the latest A7R VI, then the V is still an amazing choice considering it's much, much cheaper thanks to this discount at Adorama.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1731389-REG/sony_alpha_camera.html" data-dimension112="e6b398a1-977f-4fa7-8284-1ff25154381f" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">was $4199 <strong>now $3,298</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7r-v-mirrorless-camera/p/isoa7r5" target="_blank" rel="nofollow" data-dimension112="e6b398a1-977f-4fa7-8284-1ff25154381f" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">View Deal</a></p></div><div class="product"><a data-dimension112="3b5d3806-08eb-4e77-ad2a-8ff6623e02e7" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$2798" href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YyVhXmyKLqf3D7FT9JBmyj" name="1716289482.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YyVhXmyKLqf3D7FT9JBmyj.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow" data-dimension112="3b5d3806-08eb-4e77-ad2a-8ff6623e02e7" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$2798">A7R IV (M2): was $3698 now $2798</a></strong><br>The A7R IV is still on sale, and as you'd expect, it's much cheaper than the more recent iterations. At the heart of this model is the same 61MP sensor as the V, but you lose support for 8K video, some more advanced autofocus modes, and compressed RAW files. In terms of resolution, however, this camera can still output incredible results for all types of photography.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1645238-REG/sony_ilce7rm4a_b_alpha_a7r_iv_mirrorless.html">was $3699 <strong>now $2,798</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow" data-dimension112="3b5d3806-08eb-4e77-ad2a-8ff6623e02e7" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$2798">View Deal</a></p></div><ul><li><strong>See more</strong>: <a href="https://www.adorama.com/">check out all of today's camera deals at Adorama</a></li></ul><h2 id="is-it-still-worth-buying-these-with-the-release-of-the-sony-a7r-vi">Is it still worth buying these with the release of the Sony A7R VI?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="iLV5ZgVEz9hxcRq2LCqnse" name="Sony A7R VI" alt="Sony A7R VI camera with 24mm F2.8 lens attached, in user's hands" src="https://cdn.mos.cms.futurecdn.net/iLV5ZgVEz9hxcRq2LCqnse.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Absolutely! Both the A7R V and IV are still up there with some of the <a href="https://www.techradar.com/news/best-mirrorless-camera">best mirrorless cameras</a> you can buy if you're looking for a full-frame camera with heaps of resolution.</p><p>Of the two, the A7R V is the easiest to recommend. While it shares the same 61MP sensor as the IV, you get a very compelling set of upgrades. Alongside AI-assisted subject detection modes, the V features a better EVF, multi-angle screen, better IBIS, and support for 8K video. It's just a much more fully-featured and modern camera overall, although you will need a pricier CF-Express Type A card to fully utilize its full set of features.</p><p>Right now, the latest A7R VI is retailing for an eye-wateringly high <a href="https://www.adorama.com/sony-alpha-a7r-vi-mirrorless-camera/p/isoa7r6">$4,498 at Adorama</a>, so the A7R V looks like a good middle-ground. Having personally used the A7R VI, I can attest that it's a fantastic camera - but there's no doubt it comes at a serious premium.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ My favorite camera from last year is on sale for a record-low price — the Nikon Z5 II is easily one of the best value full-frame cameras ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The Adorama Memorial Day sale has yielded quite a few gems this year, but my favorite deal is definitely the Nikon Z5 II <a href="https://www.adorama.com/nkz5m2.html">for $1596 (was $1,849)</a>.</p><p>I highly recommend you snap up this excellent model before the sale draws to an end this Sunday, as it's not only a great discount, but a record-low price on a body that has to be one of the best value full-frame cameras on the market.</p><p>I was really impressed by the Nikon Z5 II <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it last year</a>. Coming from the older Z-Mount bodies, I knew roughly what to expect, but the Z5 II's compelling mix of image quality, video specs, and price really stood out to me.</p><p>In particular, I thought the Z5 II's autofocus was a real highlight. It's an area that older Nikon models have struggled with, but the Z5 II is on par with the brand's latest higher-end cameras. In short, it's fantastic for everything from everyday shooting to action, now with excellent tracking and greatly improved subject detection.</p><p>As previously stated, Adorama's Memorial Day sale ends this Sunday, so you don't have long to secure the Z5 II at this price. While we'll surely see this deal crop up again, it's hard to say exactly when, so it's definitely a good time to consider picking one up.</p><h2 id="today-s-record-low-nikon-z5-ii-price">Today's record-low Nikon Z5 II price</h2><div class="product"><a data-dimension112="d367936a-a25c-49a7-bd13-11e8eb4e3c25" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1599.95" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="d367936a-a25c-49a7-bd13-11e8eb4e3c25" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1599.95">Z5 II (body): was $1846.95 now $1599.95</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">and B&H Photo</a>. I loved this model when I reviewed it, and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">was <del>$1849</del> now <strong>$1,596</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="d367936a-a25c-49a7-bd13-11e8eb4e3c25" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1599.95">View Deal</a></p></div><p>Note, if you're interested in comparing the above Nikon Z5 II deal to other models from the brand, I've attached a few more discounts just below. Adorama's Memorial Day sale also includes some fantastic deals on the Nikon Z6 III and the Nikon Z8. </p><p>Arguably, these models aren't quite as good bang-for-the-buck as the Z5 II, but they're still great value compared to some rival brands. And, they're great options if you're looking for a more fully-featured camera for video or action photography.</p><h2 id="more-nikon-camera-deals-to-consider-today">More Nikon camera deals to consider today</h2><div class="product"><a data-dimension112="7fef83a5-6a35-4ecf-a5e6-12b37b194345" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="i5NYLFJ2T6umircLPZe3ua" name="Nikon Z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/i5NYLFJ2T6umircLPZe3ua.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>We rate the Nikon Z8 as the <a href="https://www.techradar.com/news/best-mirrorless-camera#section-the-best-pro-hybrid-mirrorless-camera" data-dimension112="7fef83a5-6a35-4ecf-a5e6-12b37b194345" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">best full-frame hybrid camera for pros</a> — although, of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our <a href="https://www.techradar.com/reviews/nikon-z8-review">Nikon Z8 review</a> awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but again, tariffs have unfortunately shifted the price for this one up a notch in recent months.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html">was $3999 now<strong> $3,396.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow" data-dimension112="7fef83a5-6a35-4ecf-a5e6-12b37b194345" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">View Deal</a></p></div><div class="product"><a data-dimension112="235c6ce9-79d2-4b5b-8ff0-d14e4dbd4035" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9cZErL68yUuCj7GxVR5ZoL" name="1730207104.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/9cZErL68yUuCj7GxVR5ZoL.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="235c6ce9-79d2-4b5b-8ff0-d14e4dbd4035" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">Z6III: was $2499 now $1996.95</a></strong><br>TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review" target="_blank">Nikon Z6 III review</a> awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at Adorama and other retailers.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html">was $2699 now <strong>$1,996</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="235c6ce9-79d2-4b5b-8ff0-d14e4dbd4035" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">View Deal</a></p></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/my-favorite-camera-from-last-year-is-on-sale-for-a-record-low-price-the-nikon-z5-ii-is-easily-one-of-the-best-value-full-frame-cameras</link>
                                                                            <description>
                            <![CDATA[ Can any full-frame camera beat the Nikon Z5 II in terms of value? Right now, it's even better thanks to a record-low price at Adorama. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Sj9rWTZrvjMkqCU8dBcjCN</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/uKy7ycdTWY46sgNPAYo6WP-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 28 May 2026 13:07:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uKy7ycdTWY46sgNPAYo6WP-1280-80.jpg">
                                                            <media:credit><![CDATA[Future / Alex Whitelock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z5 II product shot]]></media:description>                                                            <media:text><![CDATA[Nikon Z5 II product shot]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Z5 II product shot]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/uKy7ycdTWY46sgNPAYo6WP-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>The Adorama Memorial Day sale has yielded quite a few gems this year, but my favorite deal is definitely the Nikon Z5 II <a href="https://www.adorama.com/nkz5m2.html">for $1596 (was $1,849)</a>.</p><p>I highly recommend you snap up this excellent model before the sale draws to an end this Sunday, as it's not only a great discount, but a record-low price on a body that has to be one of the best value full-frame cameras on the market.</p><p>I was really impressed by the Nikon Z5 II <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it last year</a>. Coming from the older Z-Mount bodies, I knew roughly what to expect, but the Z5 II's compelling mix of image quality, video specs, and price really stood out to me.</p><p>In particular, I thought the Z5 II's autofocus was a real highlight. It's an area that older Nikon models have struggled with, but the Z5 II is on par with the brand's latest higher-end cameras. In short, it's fantastic for everything from everyday shooting to action, now with excellent tracking and greatly improved subject detection.</p><p>As previously stated, Adorama's Memorial Day sale ends this Sunday, so you don't have long to secure the Z5 II at this price. While we'll surely see this deal crop up again, it's hard to say exactly when, so it's definitely a good time to consider picking one up.</p><h2 id="today-s-record-low-nikon-z5-ii-price">Today's record-low Nikon Z5 II price</h2><div class="product"><a data-dimension112="d367936a-a25c-49a7-bd13-11e8eb4e3c25" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1599.95" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="d367936a-a25c-49a7-bd13-11e8eb4e3c25" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1599.95">Z5 II (body): was $1846.95 now $1599.95</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">and B&H Photo</a>. I loved this model when I reviewed it, and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">was <del>$1849</del> now <strong>$1,596</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="d367936a-a25c-49a7-bd13-11e8eb4e3c25" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1599.95">View Deal</a></p></div><p>Note, if you're interested in comparing the above Nikon Z5 II deal to other models from the brand, I've attached a few more discounts just below. Adorama's Memorial Day sale also includes some fantastic deals on the Nikon Z6 III and the Nikon Z8. </p><p>Arguably, these models aren't quite as good bang-for-the-buck as the Z5 II, but they're still great value compared to some rival brands. And, they're great options if you're looking for a more fully-featured camera for video or action photography.</p><h2 id="more-nikon-camera-deals-to-consider-today">More Nikon camera deals to consider today</h2><div class="product"><a data-dimension112="7fef83a5-6a35-4ecf-a5e6-12b37b194345" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="i5NYLFJ2T6umircLPZe3ua" name="Nikon Z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/i5NYLFJ2T6umircLPZe3ua.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>We rate the Nikon Z8 as the <a href="https://www.techradar.com/news/best-mirrorless-camera#section-the-best-pro-hybrid-mirrorless-camera" data-dimension112="7fef83a5-6a35-4ecf-a5e6-12b37b194345" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">best full-frame hybrid camera for pros</a> — although, of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our <a href="https://www.techradar.com/reviews/nikon-z8-review">Nikon Z8 review</a> awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but again, tariffs have unfortunately shifted the price for this one up a notch in recent months.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html">was $3999 now<strong> $3,396.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow" data-dimension112="7fef83a5-6a35-4ecf-a5e6-12b37b194345" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">View Deal</a></p></div><div class="product"><a data-dimension112="235c6ce9-79d2-4b5b-8ff0-d14e4dbd4035" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9cZErL68yUuCj7GxVR5ZoL" name="1730207104.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/9cZErL68yUuCj7GxVR5ZoL.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="235c6ce9-79d2-4b5b-8ff0-d14e4dbd4035" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">Z6III: was $2499 now $1996.95</a></strong><br>TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review" target="_blank">Nikon Z6 III review</a> awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at Adorama and other retailers.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html">was $2699 now <strong>$1,996</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="235c6ce9-79d2-4b5b-8ff0-d14e4dbd4035" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">View Deal</a></p></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Adorama's Memorial Day sale is ending soon — don't miss these record-low prices on the Nikon Z6 III, Sony a7CR, Canon R5 Mark II, and much more ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Now the big day itself has passed, this year's Memorial Day sales will gradually start to wind down. That means there are only a few days left <a href="https://www.adorama.com/g/memorial-day-deals" target="_blank">to score a discount over at the specialist retailer Adorama</a>.</p><p>Right now, the retailer's deals include record-low prices on many of our favorite models from Sony, Canon, Nikon, Fujifilm, and many others. I've been scanning through the sales, and I've found quite a few noteworthy listings - which you can check out just below.</p><p>Admittedly, most of these discounts are essentially 're-runs' of record-low prices we've seen before over the past few months, but they're still great discounts. In fact, today's deals include the Canon R5 Mark II, the Nikon Z6 III, and the Sony a7CR, which are very popular models (and highly reviewed on TechRadar). You can also get a fantastic discount on the Nikon Z5 II right now, which might just be the best value full-frame camera on the market currently. </p><p>As previously mentioned, the Memorial Day sales are very much winding down now, but you do have a few days to consider. Adorama's sale specifically is set to end this Sunday, after which I anticipate most of these deals will vanish accordingly.</p><h3 class="article-body__section" id="section-memorial-day-camera-deals-canon"><span>Memorial day camera deals - Canon</span></h3><div class="product"><a data-dimension112="0e85a026-58da-417b-af39-21515b32b0f4" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:826px;"><p class="vanilla-image-block" style="padding-top:99.88%;"><img id="CafKLHTZM9Zfm735SvuRbK" name="canon eos r5 mark ii.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/CafKLHTZM9Zfm735SvuRbK.jpg" mos="" align="middle" fullscreen="" width="826" height="825" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r5-mark-ii-review" data-dimension112="0e85a026-58da-417b-af39-21515b32b0f4" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99">Canon EOS R5 Mark II review</a> awarded this stunning flagship camera a full five stars out of five – and it's easy to see why. Alongside incredible autofocus (easily some of the best we've ever tested), a 45MP full-frame sensor, and a host of new computational features, the EOS R5 Mark II is easily one of the best cameras on the market right now. Is it overkill for most? Arguably. However, professional photographers will love how this camera makes the most demanding of tasks easy. Today's discount isn't just a tariff-beating deal, but it's also $100 cheaper than the previous record low.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1840289-REG/canon_6536c002_eos_r5_mark_ii.html">was $4399 <strong>now $3,899</strong></a><a class="view-deal button" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow" data-dimension112="0e85a026-58da-417b-af39-21515b32b0f4" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99">View Deal</a></p></div><div class="product"><a data-dimension112="d7eb9da7-b83b-4a2e-b074-ea31df7ec166" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:425px;"><p class="vanilla-image-block" style="padding-top:69.41%;"><img id="vL6pxyuNBPyj6GgTMg5yoK" name="canon eos r8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vL6pxyuNBPyj6GgTMg5yoK.jpg" mos="" align="middle" fullscreen="" width="425" height="295" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Canon's low-cost full-frame RF-mount camera is now even cheaper with this decent Black Friday price cut. The EOS R8 packs many of the same features as the pricier EOS R6 II, including the 24.2MP sensor and 4K 60p video recording. We explained the key <a href="https://www.techradar.com/versus/canon-eos-r8-vs-r6-mark-ii-the-differences-explained" data-dimension112="d7eb9da7-b83b-4a2e-b074-ea31df7ec166" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449">EOS R8 and EOS R6 Mark II differences,</a> so if you can do without in-body image stabilization and sturdier build quality, then you can make a decent saving by opting for the smaller and lighter EOS R8. This is a price we've seen before, but it's technically a record low – and doubly impressive considering recent price hikes.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1748813-REG/canon_eos_r8_mirrorless_camera.html">was $1649 <strong>now $1,449</strong></a><a class="view-deal button" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow" data-dimension112="d7eb9da7-b83b-4a2e-b074-ea31df7ec166" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449">View Deal</a></p></div><div class="product"><a data-dimension112="2c785281-ce5a-4284-bf1b-602248c7c130" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Wpei8XK22VHypgDH6HSsuj" name="Canon-EOS-R6-Mark-II.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/Wpei8XK22VHypgDH6HSsuj.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The EOS R6 Mark II is one of the best mirrorless hybrid cameras of the past few years. Our <a href="https://www.techradar.com/reviews/canon-eos-r6-ii-review-hybrid-just-got-better" target="_blank" data-dimension112="2c785281-ce5a-4284-bf1b-602248c7c130" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999">Canon EOS R6 II review</a> awarded this excellent model an impressive four and a half stars out of five, praising its autofocus, ISO handling, and burst shooting, so it's an easy recommendation, even if it isn't the latest model anymore. Annoyingly, this one has been $100 cheaper before, but today's discount is actually better than Black Friday, impressively.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1733214-REG/canon_eos_r6_mark_ii.html">was $2299 <strong>now $1,999</strong></a><a class="view-deal button" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow" data-dimension112="2c785281-ce5a-4284-bf1b-602248c7c130" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999">View Deal</a></p></div><h3 class="article-body__section" id="section-memorial-day-camera-deals-nikon"><span>Memorial day camera deals - Nikon</span></h3><div class="product"><a data-dimension112="115841b4-c970-4ba0-95db-687e9e52d317" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9cZErL68yUuCj7GxVR5ZoL" name="1730207104.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/9cZErL68yUuCj7GxVR5ZoL.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="115841b4-c970-4ba0-95db-687e9e52d317" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">Z6III: was $2499 now $1996.95</a></strong><br>TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review" target="_blank">Nikon Z6 III review</a> awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at Adorama and other retailers.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html">was $2699 <strong>now $1,996</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="115841b4-c970-4ba0-95db-687e9e52d317" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">View Deal</a></p></div><div class="product"><a data-dimension112="dbb08d29-416f-4492-99f9-4f7688185a01" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="i5NYLFJ2T6umircLPZe3ua" name="Nikon Z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/i5NYLFJ2T6umircLPZe3ua.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>We rate the Nikon Z8 as the <a href="https://www.techradar.com/news/best-mirrorless-camera#section-the-best-pro-hybrid-mirrorless-camera" data-dimension112="dbb08d29-416f-4492-99f9-4f7688185a01" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">best full-frame hybrid camera for pros</a> - although, of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our <a href="https://www.techradar.com/reviews/nikon-z8-review">Nikon Z8 review</a> awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but again, tariffs have unfortunately shifted the price for this one up a notch in recent months.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html">was $3999 <strong>now $3,396.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow" data-dimension112="dbb08d29-416f-4492-99f9-4f7688185a01" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">View Deal</a></p></div><div class="product"><a data-dimension112="47e9520a-cd74-46ef-8490-a0a270bffd19" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="47e9520a-cd74-46ef-8490-a0a270bffd19" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">Z5 II (body): was $1846.95 now $1596.95</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">and B&H Photo</a>. I loved this model <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it</a> and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">was $1849 <strong>now $1,596</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="47e9520a-cd74-46ef-8490-a0a270bffd19" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">View Deal</a></p></div><div class="product"><a data-dimension112="1ccfcd86-c807-44cc-a3fd-5b69b402aa4d" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95" href="https://www.adorama.com/nikon-z30-dx-format-mirrorless-camera-body-64gb-bundle/p/nkz30ak" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2202px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="yxnh38fBg8UqJzkLU4CeAZ" name="Nikon Z30 white background" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/yxnh38fBg8UqJzkLU4CeAZ.jpg" mos="" align="middle" fullscreen="" width="2202" height="2202" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Z30 is Nikon's cheapest mirrorless camera, and a great choice if you're looking to get started with either photography or video. Primarily designed for beginner vloggers, the Z30 features excellent 4K video, a flip-out touchscreen, plus a dedicated mic port. A lack of a viewfinder means this isn't the best for dedicated photographers, but if you're coming from a phone, you may not mind that.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1713849-REG/nikon_z30_mirrorless_camera.html" data-dimension112="1ccfcd86-c807-44cc-a3fd-5b69b402aa4d" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95">was $806 <strong>now $606.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nikon-z30-dx-format-mirrorless-camera-body-64gb-bundle/p/nkz30ak" target="_blank" rel="nofollow" data-dimension112="1ccfcd86-c807-44cc-a3fd-5b69b402aa4d" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95">View Deal</a></p></div><h3 class="article-body__section" id="section-memorial-day-camera-deals-sony"><span>Memorial day camera deals - Sony</span></h3><div class="product"><a data-dimension112="a96737b3-e645-44eb-aad9-bd07627703cd" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="NsUTsUnR6WANKo6sKJx8mh" name="Sony Alpha a7 IV product.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/NsUTsUnR6WANKo6sKJx8mh.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="a96737b3-e645-44eb-aad9-bd07627703cd" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">Alpha A7 IV: was $2699 now $1998</a></strong><br>While the A7 IV is no longer the latest and greatest hybrid flagship, we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at a price that matches the previous record-low.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1667800-REG/sony_ilce_7m4_b_alpha_a7_iv_mirrorless.html">was $2699 <strong>now $1,998</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="a96737b3-e645-44eb-aad9-bd07627703cd" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">View Deal</a></p></div><div class="product"><a data-dimension112="56843e63-2c4b-4baa-9419-8dd9167766f1" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298" href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YyVhXmyKLqf3D7FT9JBmyj" name="1716289482.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YyVhXmyKLqf3D7FT9JBmyj.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow" data-dimension112="56843e63-2c4b-4baa-9419-8dd9167766f1" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298">A7R IV (M2): was $4198 now $3298</a></strong><br>XXXX</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1731389-REG/sony_alpha_camera.html">was $4199 <strong>now $3,298</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow" data-dimension112="56843e63-2c4b-4baa-9419-8dd9167766f1" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298">View Deal</a></p></div><div class="product"><a data-dimension112="b2f1457b-33ab-4d53-84d0-0a3cf5b9c8e3" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998" href="https://www.adorama.com/sony-alpha-a7cr-mirrorless-camera/p/isoa7cr" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="vmBm4EWfLZuEdussePXRV" name="a7CR" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vmBm4EWfLZuEdussePXRV.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The a7CR might just be the ultimate travel camera. With its 61MP sensor, excellent autofocus, and range-finger-esque design, it's a fantastic choice if you want a powerful camera with a compact form factor. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7c-r-review" data-dimension112="b2f1457b-33ab-4d53-84d0-0a3cf5b9c8e3" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998">Sony a7CR review</a> almost awarded this one full marks, with our only major complaints being the price and the relatively small viewfinder, which you can forgive considering it's being squeezed onto such a small body.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1784157-REG/sony_a7cr_mirrorless_camera_black.html">was <del>$3,399</del> <strong>now $2,998</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7cr-mirrorless-camera/p/isoa7cr" target="_blank" rel="nofollow" data-dimension112="b2f1457b-33ab-4d53-84d0-0a3cf5b9c8e3" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998">View Deal</a></p></div><div class="product"><a data-dimension112="c066e60d-76ff-4f71-94ff-9251a099d05e" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698" href="https://www.adorama.com/sony-alpha-1-mirrorless-camera/p/isoa1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="f8BEWyrxqmLPwLAQznyZ7Q" name="Alpha 1" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/f8BEWyrxqmLPwLAQznyZ7Q.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha 1's eye-wateringly high price tag will mean that it's not for everybody, but a decent price cut at Adorama today means it's a little easier on the pocket. And, if you have deep pockets, then the first Alpha 1 is still an amazing do-it-all camera. With incredible autofocus, 8K video, and a 50.1MP full-frame sensor, the Sony Alpha 1 can still keep up with the competition - even if it isn't right at the cutting edge for the brand anymore.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1619483-REG/sony_ilce_1_b_alpha_a1_mirrorless_digital.html" data-dimension112="c066e60d-76ff-4f71-94ff-9251a099d05e" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698">was <del>$6,199</del> <strong>now $5,698</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-1-mirrorless-camera/p/isoa1" target="_blank" rel="nofollow" data-dimension112="c066e60d-76ff-4f71-94ff-9251a099d05e" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698">View Deal</a></p></div><h3 class="article-body__section" id="section-memorial-day-camera-deals-other-brands"><span>Memorial day camera deals - other brands</span></h3><div class="product"><a data-dimension112="f71b5076-7f8f-44f1-b4e5-1d109d1d769c" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95" href="https://www.adorama.com/fujifilm-gfx-100s-ii-102-mp-mirrorless-camera/p/ifjgfx100sm2" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="a9xw72adbR2gnjwUKZkcfV" name="GFX 100S II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/a9xw72adbR2gnjwUKZkcfV.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The GFX 100S II is one of the most usable and affordable medium-format cameras on the market. Affordable, is of course, relative in this case, but you get a lot of camera for your money with the outstanding GFX 100S II. Alongside jaw-droppingly good image quality, the 8 stops of image stabilization and a surprisingly ergonomic form factor mean that this camera is a credible alternative to the full-frame flagships. </p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1827223-REG/fujifilm_600023616_gfx_100s_ii_medium.html" data-dimension112="f71b5076-7f8f-44f1-b4e5-1d109d1d769c" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95">was <del>$5,699</del> <strong>now $5,199.95</strong></a><a class="view-deal button" href="https://www.adorama.com/fujifilm-gfx-100s-ii-102-mp-mirrorless-camera/p/ifjgfx100sm2" target="_blank" rel="nofollow" data-dimension112="f71b5076-7f8f-44f1-b4e5-1d109d1d769c" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95">View Deal</a></p></div><div class="product"><a data-dimension112="c77ac7aa-8a59-408d-b294-a4dac5bb0c9d" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99" href="https://www.adorama.com/panasonic-lumix-s1ii-mirrorless-camera-body-full-frame/p/pcs1m2n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ZJQqFNKbEmuQQdejAsdBU" name="Lumix S1 II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/ZJQqFNKbEmuQQdejAsdBU.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Lumix S1 II is an easy recommendation with today's price cut at Adorama as it addresses our main criticism of this otherwise excellent camera - the price! With a partially stacked 24MP full-frame sensor, 6K video, and an expansive range of video codecs, the S1 II is easily one of the best video workhorses on the market right now. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-s1-ii-review" data-dimension112="c77ac7aa-8a59-408d-b294-a4dac5bb0c9d" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99">Panasonic Lumix S1 II review</a> stopped just short of awarding this one a full five stars, but it's a great choice at this price for sure.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1945158-REG/panasonic_dc_s1m2body9_lumix_s1_ii_mirrorless.html">was <del>$3,897</del> <strong>now $2,897.99</strong></a><a class="view-deal button" href="https://www.adorama.com/panasonic-lumix-s1ii-mirrorless-camera-body-full-frame/p/pcs1m2n" target="_blank" rel="nofollow" data-dimension112="c77ac7aa-8a59-408d-b294-a4dac5bb0c9d" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99">View Deal</a></p></div><div class="product"><a data-dimension112="2c8b9f99-20e2-4e56-8302-1c61ade8a8d6" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99" href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kt4N4CBXskYwPsKph8cJtR" name="Panasonic Lumix S5 II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kt4N4CBXskYwPsKph8cJtR.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n" target="_blank" rel="nofollow" data-dimension112="2c8b9f99-20e2-4e56-8302-1c61ade8a8d6" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99">Lumix S5 II: was $1997.99 now $1597.99</a></strong><br>The Panasonic S5 II is easily one of our favorite hybrid flagships right now - especially because today's discount at Adorama makes it a competitive choice to the likes of the Nikon Z6 III. Highlight features for the S5 II include a new 24MP full-frame sensor with phase detection AF (a first for Panasonic),  uncropped 6K / 30p video, and superb image stabilization. We were also impressed by the S5 II's rugged build quality and overall well-thought-out ergonomics, which is obviously handy when pairing up with some of the larger lenses available in the L-Mount ecosystem. Check out our <a href="https://www.techradar.com/reviews/panasonic-lumix-s5-ii-review-time-to-switch#section-how-i-tested-the-panasonic-lumix-s5-ii">Panasonic S5 II review</a> for more details on this excellent camera.</p><p><strong>B&H Photo:</strong> <a href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n">was <del>$1,897</del> <strong>now $1,697.99</strong></a><a class="view-deal button" href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n" target="_blank" rel="nofollow" data-dimension112="2c8b9f99-20e2-4e56-8302-1c61ade8a8d6" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99">View Deal</a></p></div><div class="product"><a data-dimension112="96ab0825-94c2-4af7-9d6a-d78a11010fe3" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1509px;"><p class="vanilla-image-block" style="padding-top:99.34%;"><img id="kkv5urZVe74Y56qmBvL3kA" name="1721901400.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kkv5urZVe74Y56qmBvL3kA.jpg" mos="" align="middle" fullscreen="" width="1509" height="1499" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="96ab0825-94c2-4af7-9d6a-d78a11010fe3" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">OM-1 Mark II: was $2399.99 now $1999.99</a></strong><br>This is, so far, the cheapest price yet for a camera we called 'mind-blowingly capable in our <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om-1-ii-review">OM System OM-1 II review</a>. Key features include a 20MP BSI Micro Four Thirds sensor with blazingly quick shooting speeds and a host of innovative built-in software features. While the OM-1 II has niche appeal, it's a superb option for adventure, wildlife, and landscape/travel photographers looking to cut a bulky kit bag down to size.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1806609-REG/om_system_v210040bu000_om_1_mark_ii_camera.html">was <del>$2,399</del> <strong>now $1,999.99</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="96ab0825-94c2-4af7-9d6a-d78a11010fe3" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">View Deal</a></p></div><div class="product"><a data-dimension112="6123fe2e-fd24-4b16-a835-872221a5c911" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qX8i4CwfUkJ5ieJPRxZAZY" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qX8i4CwfUkJ5ieJPRxZAZY.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="6123fe2e-fd24-4b16-a835-872221a5c911" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699">OM-3 camera: was $1999 now $1699</a></strong><br>We've been waiting for the stunning OM System OM-3 to get a decent price cut ever since it was released earlier this year, and here we are. While still pricey, you get the same speedy stacked 20MP Micro Four Thirds sensor as the flagship OM System OM-1 Mark II, intelligent subject-tracking autofocus, and up to 50FPS continuous burst. There's also OM System's Log color profile for video and support for 4K capture at 60FPS. All that is wrapped up in a design that we think stands out as one of the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">most appealing on the market right now</a>. Today's price cut is a new record-low, so it's definitely worth checking out.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1876132-REG/om_system_v210050sw000_om_3_mirrorless_camera.html">was <del>$1999</del> <strong>now $1,699</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="6123fe2e-fd24-4b16-a835-872221a5c911" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699">View Deal</a></p></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/adoramas-memorial-day-sale-is-ending-soon-dont-miss-these-record-low-prices-on-the-nikon-z6-iii-sony-a7cr-canon-r5-mark-ii-and-much-more</link>
                                                                            <description>
                            <![CDATA[ Adorama's massive Memorial Day sale is drawing to a close this Sunday - don't miss your chance to get a deal on Sony, Canon, Nikon, and many other leading brands. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">S9B6oACsSKKt9PJqqDtxFJ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/84EusrVQELRerxjydKzLGW-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 26 May 2026 11:44:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/84EusrVQELRerxjydKzLGW-1280-80.jpg">
                                                            <media:credit><![CDATA[Sharmishta Sarkar / Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The front of the Canon EOS R5 Mark II with the sensor shutter open]]></media:description>                                                            <media:text><![CDATA[The front of the Canon EOS R5 Mark II with the sensor shutter open]]></media:text>
                                <media:title type="plain"><![CDATA[The front of the Canon EOS R5 Mark II with the sensor shutter open]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/84EusrVQELRerxjydKzLGW-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>Now the big day itself has passed, this year's Memorial Day sales will gradually start to wind down. That means there are only a few days left <a href="https://www.adorama.com/g/memorial-day-deals" target="_blank">to score a discount over at the specialist retailer Adorama</a>.</p><p>Right now, the retailer's deals include record-low prices on many of our favorite models from Sony, Canon, Nikon, Fujifilm, and many others. I've been scanning through the sales, and I've found quite a few noteworthy listings - which you can check out just below.</p><p>Admittedly, most of these discounts are essentially 're-runs' of record-low prices we've seen before over the past few months, but they're still great discounts. In fact, today's deals include the Canon R5 Mark II, the Nikon Z6 III, and the Sony a7CR, which are very popular models (and highly reviewed on TechRadar). You can also get a fantastic discount on the Nikon Z5 II right now, which might just be the best value full-frame camera on the market currently. </p><p>As previously mentioned, the Memorial Day sales are very much winding down now, but you do have a few days to consider. Adorama's sale specifically is set to end this Sunday, after which I anticipate most of these deals will vanish accordingly.</p><h3 class="article-body__section" id="section-memorial-day-camera-deals-canon"><span>Memorial day camera deals - Canon</span></h3><div class="product"><a data-dimension112="0e85a026-58da-417b-af39-21515b32b0f4" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:826px;"><p class="vanilla-image-block" style="padding-top:99.88%;"><img id="CafKLHTZM9Zfm735SvuRbK" name="canon eos r5 mark ii.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/CafKLHTZM9Zfm735SvuRbK.jpg" mos="" align="middle" fullscreen="" width="826" height="825" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r5-mark-ii-review" data-dimension112="0e85a026-58da-417b-af39-21515b32b0f4" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99">Canon EOS R5 Mark II review</a> awarded this stunning flagship camera a full five stars out of five – and it's easy to see why. Alongside incredible autofocus (easily some of the best we've ever tested), a 45MP full-frame sensor, and a host of new computational features, the EOS R5 Mark II is easily one of the best cameras on the market right now. Is it overkill for most? Arguably. However, professional photographers will love how this camera makes the most demanding of tasks easy. Today's discount isn't just a tariff-beating deal, but it's also $100 cheaper than the previous record low.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1840289-REG/canon_6536c002_eos_r5_mark_ii.html">was $4399 <strong>now $3,899</strong></a><a class="view-deal button" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow" data-dimension112="0e85a026-58da-417b-af39-21515b32b0f4" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99">View Deal</a></p></div><div class="product"><a data-dimension112="d7eb9da7-b83b-4a2e-b074-ea31df7ec166" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:425px;"><p class="vanilla-image-block" style="padding-top:69.41%;"><img id="vL6pxyuNBPyj6GgTMg5yoK" name="canon eos r8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vL6pxyuNBPyj6GgTMg5yoK.jpg" mos="" align="middle" fullscreen="" width="425" height="295" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Canon's low-cost full-frame RF-mount camera is now even cheaper with this decent Black Friday price cut. The EOS R8 packs many of the same features as the pricier EOS R6 II, including the 24.2MP sensor and 4K 60p video recording. We explained the key <a href="https://www.techradar.com/versus/canon-eos-r8-vs-r6-mark-ii-the-differences-explained" data-dimension112="d7eb9da7-b83b-4a2e-b074-ea31df7ec166" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449">EOS R8 and EOS R6 Mark II differences,</a> so if you can do without in-body image stabilization and sturdier build quality, then you can make a decent saving by opting for the smaller and lighter EOS R8. This is a price we've seen before, but it's technically a record low – and doubly impressive considering recent price hikes.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1748813-REG/canon_eos_r8_mirrorless_camera.html">was $1649 <strong>now $1,449</strong></a><a class="view-deal button" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow" data-dimension112="d7eb9da7-b83b-4a2e-b074-ea31df7ec166" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449">View Deal</a></p></div><div class="product"><a data-dimension112="2c785281-ce5a-4284-bf1b-602248c7c130" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Wpei8XK22VHypgDH6HSsuj" name="Canon-EOS-R6-Mark-II.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/Wpei8XK22VHypgDH6HSsuj.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The EOS R6 Mark II is one of the best mirrorless hybrid cameras of the past few years. Our <a href="https://www.techradar.com/reviews/canon-eos-r6-ii-review-hybrid-just-got-better" target="_blank" data-dimension112="2c785281-ce5a-4284-bf1b-602248c7c130" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999">Canon EOS R6 II review</a> awarded this excellent model an impressive four and a half stars out of five, praising its autofocus, ISO handling, and burst shooting, so it's an easy recommendation, even if it isn't the latest model anymore. Annoyingly, this one has been $100 cheaper before, but today's discount is actually better than Black Friday, impressively.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1733214-REG/canon_eos_r6_mark_ii.html">was $2299 <strong>now $1,999</strong></a><a class="view-deal button" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow" data-dimension112="2c785281-ce5a-4284-bf1b-602248c7c130" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999">View Deal</a></p></div><h3 class="article-body__section" id="section-memorial-day-camera-deals-nikon"><span>Memorial day camera deals - Nikon</span></h3><div class="product"><a data-dimension112="115841b4-c970-4ba0-95db-687e9e52d317" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9cZErL68yUuCj7GxVR5ZoL" name="1730207104.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/9cZErL68yUuCj7GxVR5ZoL.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="115841b4-c970-4ba0-95db-687e9e52d317" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">Z6III: was $2499 now $1996.95</a></strong><br>TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review" target="_blank">Nikon Z6 III review</a> awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at Adorama and other retailers.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html">was $2699 <strong>now $1,996</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="115841b4-c970-4ba0-95db-687e9e52d317" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">View Deal</a></p></div><div class="product"><a data-dimension112="dbb08d29-416f-4492-99f9-4f7688185a01" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="i5NYLFJ2T6umircLPZe3ua" name="Nikon Z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/i5NYLFJ2T6umircLPZe3ua.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>We rate the Nikon Z8 as the <a href="https://www.techradar.com/news/best-mirrorless-camera#section-the-best-pro-hybrid-mirrorless-camera" data-dimension112="dbb08d29-416f-4492-99f9-4f7688185a01" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">best full-frame hybrid camera for pros</a> - although, of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our <a href="https://www.techradar.com/reviews/nikon-z8-review">Nikon Z8 review</a> awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but again, tariffs have unfortunately shifted the price for this one up a notch in recent months.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html">was $3999 <strong>now $3,396.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow" data-dimension112="dbb08d29-416f-4492-99f9-4f7688185a01" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">View Deal</a></p></div><div class="product"><a data-dimension112="47e9520a-cd74-46ef-8490-a0a270bffd19" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="47e9520a-cd74-46ef-8490-a0a270bffd19" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">Z5 II (body): was $1846.95 now $1596.95</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">and B&H Photo</a>. I loved this model <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it</a> and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">was $1849 <strong>now $1,596</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="47e9520a-cd74-46ef-8490-a0a270bffd19" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">View Deal</a></p></div><div class="product"><a data-dimension112="1ccfcd86-c807-44cc-a3fd-5b69b402aa4d" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95" href="https://www.adorama.com/nikon-z30-dx-format-mirrorless-camera-body-64gb-bundle/p/nkz30ak" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2202px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="yxnh38fBg8UqJzkLU4CeAZ" name="Nikon Z30 white background" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/yxnh38fBg8UqJzkLU4CeAZ.jpg" mos="" align="middle" fullscreen="" width="2202" height="2202" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Z30 is Nikon's cheapest mirrorless camera, and a great choice if you're looking to get started with either photography or video. Primarily designed for beginner vloggers, the Z30 features excellent 4K video, a flip-out touchscreen, plus a dedicated mic port. A lack of a viewfinder means this isn't the best for dedicated photographers, but if you're coming from a phone, you may not mind that.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1713849-REG/nikon_z30_mirrorless_camera.html" data-dimension112="1ccfcd86-c807-44cc-a3fd-5b69b402aa4d" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95">was $806 <strong>now $606.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nikon-z30-dx-format-mirrorless-camera-body-64gb-bundle/p/nkz30ak" target="_blank" rel="nofollow" data-dimension112="1ccfcd86-c807-44cc-a3fd-5b69b402aa4d" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95">View Deal</a></p></div><h3 class="article-body__section" id="section-memorial-day-camera-deals-sony"><span>Memorial day camera deals - Sony</span></h3><div class="product"><a data-dimension112="a96737b3-e645-44eb-aad9-bd07627703cd" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="NsUTsUnR6WANKo6sKJx8mh" name="Sony Alpha a7 IV product.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/NsUTsUnR6WANKo6sKJx8mh.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="a96737b3-e645-44eb-aad9-bd07627703cd" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">Alpha A7 IV: was $2699 now $1998</a></strong><br>While the A7 IV is no longer the latest and greatest hybrid flagship, we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at a price that matches the previous record-low.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1667800-REG/sony_ilce_7m4_b_alpha_a7_iv_mirrorless.html">was $2699 <strong>now $1,998</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="a96737b3-e645-44eb-aad9-bd07627703cd" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">View Deal</a></p></div><div class="product"><a data-dimension112="56843e63-2c4b-4baa-9419-8dd9167766f1" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298" href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YyVhXmyKLqf3D7FT9JBmyj" name="1716289482.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YyVhXmyKLqf3D7FT9JBmyj.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow" data-dimension112="56843e63-2c4b-4baa-9419-8dd9167766f1" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298">A7R IV (M2): was $4198 now $3298</a></strong><br>XXXX</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1731389-REG/sony_alpha_camera.html">was $4199 <strong>now $3,298</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow" data-dimension112="56843e63-2c4b-4baa-9419-8dd9167766f1" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298">View Deal</a></p></div><div class="product"><a data-dimension112="b2f1457b-33ab-4d53-84d0-0a3cf5b9c8e3" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998" href="https://www.adorama.com/sony-alpha-a7cr-mirrorless-camera/p/isoa7cr" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="vmBm4EWfLZuEdussePXRV" name="a7CR" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vmBm4EWfLZuEdussePXRV.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The a7CR might just be the ultimate travel camera. With its 61MP sensor, excellent autofocus, and range-finger-esque design, it's a fantastic choice if you want a powerful camera with a compact form factor. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7c-r-review" data-dimension112="b2f1457b-33ab-4d53-84d0-0a3cf5b9c8e3" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998">Sony a7CR review</a> almost awarded this one full marks, with our only major complaints being the price and the relatively small viewfinder, which you can forgive considering it's being squeezed onto such a small body.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1784157-REG/sony_a7cr_mirrorless_camera_black.html">was <del>$3,399</del> <strong>now $2,998</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7cr-mirrorless-camera/p/isoa7cr" target="_blank" rel="nofollow" data-dimension112="b2f1457b-33ab-4d53-84d0-0a3cf5b9c8e3" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998">View Deal</a></p></div><div class="product"><a data-dimension112="c066e60d-76ff-4f71-94ff-9251a099d05e" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698" href="https://www.adorama.com/sony-alpha-1-mirrorless-camera/p/isoa1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="f8BEWyrxqmLPwLAQznyZ7Q" name="Alpha 1" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/f8BEWyrxqmLPwLAQznyZ7Q.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha 1's eye-wateringly high price tag will mean that it's not for everybody, but a decent price cut at Adorama today means it's a little easier on the pocket. And, if you have deep pockets, then the first Alpha 1 is still an amazing do-it-all camera. With incredible autofocus, 8K video, and a 50.1MP full-frame sensor, the Sony Alpha 1 can still keep up with the competition - even if it isn't right at the cutting edge for the brand anymore.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1619483-REG/sony_ilce_1_b_alpha_a1_mirrorless_digital.html" data-dimension112="c066e60d-76ff-4f71-94ff-9251a099d05e" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698">was <del>$6,199</del> <strong>now $5,698</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-1-mirrorless-camera/p/isoa1" target="_blank" rel="nofollow" data-dimension112="c066e60d-76ff-4f71-94ff-9251a099d05e" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698">View Deal</a></p></div><h3 class="article-body__section" id="section-memorial-day-camera-deals-other-brands"><span>Memorial day camera deals - other brands</span></h3><div class="product"><a data-dimension112="f71b5076-7f8f-44f1-b4e5-1d109d1d769c" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95" href="https://www.adorama.com/fujifilm-gfx-100s-ii-102-mp-mirrorless-camera/p/ifjgfx100sm2" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="a9xw72adbR2gnjwUKZkcfV" name="GFX 100S II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/a9xw72adbR2gnjwUKZkcfV.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The GFX 100S II is one of the most usable and affordable medium-format cameras on the market. Affordable, is of course, relative in this case, but you get a lot of camera for your money with the outstanding GFX 100S II. Alongside jaw-droppingly good image quality, the 8 stops of image stabilization and a surprisingly ergonomic form factor mean that this camera is a credible alternative to the full-frame flagships. </p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1827223-REG/fujifilm_600023616_gfx_100s_ii_medium.html" data-dimension112="f71b5076-7f8f-44f1-b4e5-1d109d1d769c" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95">was <del>$5,699</del> <strong>now $5,199.95</strong></a><a class="view-deal button" href="https://www.adorama.com/fujifilm-gfx-100s-ii-102-mp-mirrorless-camera/p/ifjgfx100sm2" target="_blank" rel="nofollow" data-dimension112="f71b5076-7f8f-44f1-b4e5-1d109d1d769c" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95">View Deal</a></p></div><div class="product"><a data-dimension112="c77ac7aa-8a59-408d-b294-a4dac5bb0c9d" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99" href="https://www.adorama.com/panasonic-lumix-s1ii-mirrorless-camera-body-full-frame/p/pcs1m2n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ZJQqFNKbEmuQQdejAsdBU" name="Lumix S1 II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/ZJQqFNKbEmuQQdejAsdBU.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Lumix S1 II is an easy recommendation with today's price cut at Adorama as it addresses our main criticism of this otherwise excellent camera - the price! With a partially stacked 24MP full-frame sensor, 6K video, and an expansive range of video codecs, the S1 II is easily one of the best video workhorses on the market right now. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-s1-ii-review" data-dimension112="c77ac7aa-8a59-408d-b294-a4dac5bb0c9d" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99">Panasonic Lumix S1 II review</a> stopped just short of awarding this one a full five stars, but it's a great choice at this price for sure.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1945158-REG/panasonic_dc_s1m2body9_lumix_s1_ii_mirrorless.html">was <del>$3,897</del> <strong>now $2,897.99</strong></a><a class="view-deal button" href="https://www.adorama.com/panasonic-lumix-s1ii-mirrorless-camera-body-full-frame/p/pcs1m2n" target="_blank" rel="nofollow" data-dimension112="c77ac7aa-8a59-408d-b294-a4dac5bb0c9d" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99">View Deal</a></p></div><div class="product"><a data-dimension112="2c8b9f99-20e2-4e56-8302-1c61ade8a8d6" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99" href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kt4N4CBXskYwPsKph8cJtR" name="Panasonic Lumix S5 II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kt4N4CBXskYwPsKph8cJtR.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n" target="_blank" rel="nofollow" data-dimension112="2c8b9f99-20e2-4e56-8302-1c61ade8a8d6" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99">Lumix S5 II: was $1997.99 now $1597.99</a></strong><br>The Panasonic S5 II is easily one of our favorite hybrid flagships right now - especially because today's discount at Adorama makes it a competitive choice to the likes of the Nikon Z6 III. Highlight features for the S5 II include a new 24MP full-frame sensor with phase detection AF (a first for Panasonic),  uncropped 6K / 30p video, and superb image stabilization. We were also impressed by the S5 II's rugged build quality and overall well-thought-out ergonomics, which is obviously handy when pairing up with some of the larger lenses available in the L-Mount ecosystem. Check out our <a href="https://www.techradar.com/reviews/panasonic-lumix-s5-ii-review-time-to-switch#section-how-i-tested-the-panasonic-lumix-s5-ii">Panasonic S5 II review</a> for more details on this excellent camera.</p><p><strong>B&H Photo:</strong> <a href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n">was <del>$1,897</del> <strong>now $1,697.99</strong></a><a class="view-deal button" href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n" target="_blank" rel="nofollow" data-dimension112="2c8b9f99-20e2-4e56-8302-1c61ade8a8d6" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99">View Deal</a></p></div><div class="product"><a data-dimension112="96ab0825-94c2-4af7-9d6a-d78a11010fe3" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1509px;"><p class="vanilla-image-block" style="padding-top:99.34%;"><img id="kkv5urZVe74Y56qmBvL3kA" name="1721901400.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kkv5urZVe74Y56qmBvL3kA.jpg" mos="" align="middle" fullscreen="" width="1509" height="1499" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="96ab0825-94c2-4af7-9d6a-d78a11010fe3" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">OM-1 Mark II: was $2399.99 now $1999.99</a></strong><br>This is, so far, the cheapest price yet for a camera we called 'mind-blowingly capable in our <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om-1-ii-review">OM System OM-1 II review</a>. Key features include a 20MP BSI Micro Four Thirds sensor with blazingly quick shooting speeds and a host of innovative built-in software features. While the OM-1 II has niche appeal, it's a superb option for adventure, wildlife, and landscape/travel photographers looking to cut a bulky kit bag down to size.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1806609-REG/om_system_v210040bu000_om_1_mark_ii_camera.html">was <del>$2,399</del> <strong>now $1,999.99</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="96ab0825-94c2-4af7-9d6a-d78a11010fe3" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">View Deal</a></p></div><div class="product"><a data-dimension112="6123fe2e-fd24-4b16-a835-872221a5c911" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qX8i4CwfUkJ5ieJPRxZAZY" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qX8i4CwfUkJ5ieJPRxZAZY.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="6123fe2e-fd24-4b16-a835-872221a5c911" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699">OM-3 camera: was $1999 now $1699</a></strong><br>We've been waiting for the stunning OM System OM-3 to get a decent price cut ever since it was released earlier this year, and here we are. While still pricey, you get the same speedy stacked 20MP Micro Four Thirds sensor as the flagship OM System OM-1 Mark II, intelligent subject-tracking autofocus, and up to 50FPS continuous burst. There's also OM System's Log color profile for video and support for 4K capture at 60FPS. All that is wrapped up in a design that we think stands out as one of the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">most appealing on the market right now</a>. Today's price cut is a new record-low, so it's definitely worth checking out.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1876132-REG/om_system_v210050sw000_om_3_mirrorless_camera.html">was <del>$1999</del> <strong>now $1,699</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="6123fe2e-fd24-4b16-a835-872221a5c911" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699">View Deal</a></p></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ The new Sony A7R VI is incredible — but its arrival means the A7R V has hit its cheapest-ever price, and it might be a smarter buy right now ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7r-vi-review">Sony A7R VI</a> is, without question, one of the most impressive cameras ever made. Our Cameras Editor Tim Coleman called it the first perfect mirrorless camera he's used after 15 years in the business, and I'm not about to argue with that. </p><p>But its arrival last week has had a great side effect for anyone who doesn't want to spend flagship money on their next mirrorless camera. The <a href="https://www.techradar.com/reviews/sony-a7r-v">Sony A7R V</a>, its 61MP predecessor, has just hit its lowest-ever price of $3,298 at both Amazon and Adorama, down $500 from its previous price — and I think that makes it one of the more compelling camera deals you'll find in the <a href="https://www.techradar.com/seasonal-sales/memorial-day-sales-are-already-live-here-are-the-only-deals-worth-your-money-according-to-a-shopping-expert">Memorial Day sales</a>.</p><div class="product"><a data-dimension112="ec38c0e7-31b8-4b04-b3ab-a05215bf0d3e" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298" href="https://www.adorama.com/sony-alpha-a7r-v-mirrorless-camera/p/isoa7r5" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="BjaQiD9SPQc5PLNM8XXnE" name="Sony A7R V.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/BjaQiD9SPQc5PLNM8XXnE.png" mos="" align="middle" fullscreen="" width="800" height="800" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/sony-alpha-a7r-v-mirrorless-camera/p/isoa7r5" target="_blank" rel="nofollow" data-dimension112="ec38c0e7-31b8-4b04-b3ab-a05215bf0d3e" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">A7R V: was $3798 now $3298</a></strong><br>A $500 price cut is not to be sniffed at, but Adorama's current Memorial Day deal also includes three genuinely valuable accessories: a spare battery, a memory card and a camera bag.<a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7r-v-mirrorless-camera/p/isoa7r5" target="_blank" rel="nofollow" data-dimension112="ec38c0e7-31b8-4b04-b3ab-a05215bf0d3e" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">View Deal</a></p></div><ul><li><strong>See more:</strong> <a href="https://www.adorama.com/">check out all of today's deals at Adorama</a></li></ul><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="MH4Ww6jpMiMEbrSZgSHui6" name="Sony FE 400-800mm F6.3-8 G OSS" alt="Man holding the Sony A7R VI up to his eye with the FE 400-800mm F6.3-8 G OSS supertelephoto zoom lens attached, he's standing on a boardwalk in a nature reserve" src="https://cdn.mos.cms.futurecdn.net/MH4Ww6jpMiMEbrSZgSHui6.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The new A7R VI was released last week, and its arrival may be responsible for its predecessor's current lower price. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman)</span></figcaption></figure><p>The Adorama deal in particular is worth a closer look, because on top of that price drop it comes with three free items bundled in: a 256GB memory card, a spare battery, and a camera bag. These extras have a combined value of almost $400; pretty generous additions in my book.</p><p>So why is the A7R V worth your attention when its superior replacement is already out there? The short answer is that the gap between these two cameras is narrower than the gulf in their prices (now more than $1000) suggests.</p><p>The A7R VI's headline upgrade is its new 66.8MP stacked sensor, which brings faster readout speeds, reduced rolling shutter and up to 30fps burst shooting. Those are major improvements, but they're also improvements that many A7R buyers simply don't need. The 'R' series has always been aimed at photographers who value resolution above all else: landscape shooters, portrait and studio photographers, and anyone producing large-scale prints or requiring extensive cropping latitude. For that audience, the A7R V's 61MP sensor remains outstanding. You're talking about a measly 6MP difference between the two cameras; in practice, that's barely visible even at 100% magnification. </p><ul><li><a href="https://www.amazon.com/events/memorialdaysale">View Amazon's full Memorial Day sale</a></li></ul><h2 id="the-a7r-v-is-still-a-rock-solid-premium-camera">The A7R V is still a rock-solid premium camera</h2><p>The resolution story goes deeper than raw megapixel count, too. The A7R V even has a trick up its sleeve that the VI doesn't vastly improve upon: a multi-shot high-resolution mode that combines 16 frames into a single 241MP composite image (complete with automatic compensation for minor subject movement). It's a feature that could offer real professional applications in commercial, architectural and fine-art photography, and one of those things that tends to make you feel slightly silly for thinking you needed more pixels. </p><p>Elsewhere, the A7R V's autofocus system — which was a major overhaul over the A7R IV when it launched — holds up extremely well today. Its AI-powered subject recognition covers humans, animals, birds, insects, vehicles and aircraft, with eye, face and body-shape detection. Yes, the A7R VI refines this further, but the V is no slouch, and it remains capable of serious wildlife and portrait work.</p><p>Dynamic range checks in at 15 stops — the VI adds one more, but a one-stop difference is negligible in most real-world situations. Eight stops of in-body stabilization, a 9.44M-dot OLED EVF and a 4-axis fully articulating touchscreen LCD round out a spec sheet that was class-leading at launch and remains highly competitive today.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3500px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="3BgTutaZKhUG2K9FPQw7gU" name="SonyA7RV-3.jpg" alt="The Sony A7R V camera sitting on a wooden floor" src="https://cdn.mos.cms.futurecdn.net/3BgTutaZKhUG2K9FPQw7gU.jpg" mos="" align="middle" fullscreen="" width="3500" height="1969" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The A7R V boasts a 61MP sensor, excellent dynamic range and reliable autofocus. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>There's also one practical consideration that's easy to overlook: the A7R VI introduces a brand-new NP-SA100 battery that's incompatible with Sony's existing NP-FZ100 battery ecosystem. So, if you already own Sony batteries, the A7R V may slot straight into your existing kit better than its successor. </p><p>One caveat that need mentioning is that the A7R V's conventional (non-stacked) sensor means it's more susceptible to rolling shutter, and its modest burst shooting buffer won't satisfy sports or action photographers. But those shooters were never the A7R V's target audience — and at $3,298, with three free accessories thrown in at Adorama, I believe this camera is an extraordinary deal for the type of photographer it was built for.</p><div data-widget-type="merchantlink" data-model-name="Sony A7R V"></div><ul><li><a href="https://www.amazon.com/events/memorialdaysale">View Amazon's full Memorial Day sale</a></li></ul><h2 id="more-of-today-s-best-memorial-day-sales">More of today's best Memorial Day sales</h2><ul><li><strong>Amazon:</strong> <a href="https://www.amazon.com/deals?ref_=nav_cs_gb">45% off TVs, AirPods, air fryers & vacuums</a></li><li><strong>Apple: </strong><a href="https://www.amazon.com/s?k=apple+store+sale&hvadid=713790860351&hvdev=c&hvexpln=67&hvlocphy=9026250">iPads, AirPods & MacBooks from $99</a></li><li><strong>Best Buy:</strong> <a href="https://www.bestbuy.com/sale-event">60% off appliances, TVs, laptops & more</a></li><li><strong>Casper:</strong> <a href="https://casper.com/collections/mattresses">up to 30% off mattresses</a></li><li><strong>Dell:</strong> <a href="https://www.dell.com/en-us/shop/black-friday-deals">laptop deals from $249.99</a></li><li><strong>DreamCloud: </strong><a href="https://www.dreamcloudsleep.com/">up to 60% off mattresses, 66% off bundles</a></li><li><strong>Home Depot:</strong> <a href="https://www.homedepot.com/">40% off appliances, furniture, grills & tools</a></li><li><strong>Lowe's:</strong> <a href="https://www.lowes.com/">$1,000 off appliances, patio & tools</a></li><li><strong>Nectar:</strong> <a href="https://www.nectarsleep.com/">up to 50% off mattresses, deals from $369</a></li><li><strong>Saatva:</strong> <a href="https://www.saatva.com/">up to $550 off luxury mattresses</a></li><li><strong>Samsung:</strong> <a href="https://www.samsung.com/us/home-appliances/refrigerators/all-refrigerators/?shop=Buy+Online">up to $1,600 off appliances</a></li><li><strong>Target:</strong><a href="https://www.target.com/c/deals-hub/-/N-4xw74?lnk=TopDeals"> 30% off clothing, patio & furniture</a></li><li><strong>Walmart: </strong><a href="https://www.walmart.com/shop/deals">furniture, cheap TVs & vacs from $69</a></li><li><strong>Wayfair:</strong> <a href="https://www.wayfair.com/">50% off furniture, grills, rugs & more</a></li></ul> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/the-new-sony-a7r-vi-is-incredible-but-its-arrival-means-the-a7r-v-has-hit-its-cheapest-ever-price-and-it-might-be-a-smarter-buy-right-now</link>
                                                                            <description>
                            <![CDATA[ The Sony A7R V is no longer top of the range, but it's currently cheaper than ever and remains a formidable prosumer camera. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">uPx6rMLJPHimu8tVRC4dJY</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/kjfNBVWTypgcXgU2yLr6pU-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sat, 23 May 2026 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sam Kieldsen ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/t6AXYuQvCkXbEtN3ftTyP.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kjfNBVWTypgcXgU2yLr6pU-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Sony A7R V camera sitting on a white table]]></media:description>                                                            <media:text><![CDATA[The Sony A7R V camera sitting on a white table]]></media:text>
                                <media:title type="plain"><![CDATA[The Sony A7R V camera sitting on a white table]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/kjfNBVWTypgcXgU2yLr6pU-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>The <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7r-vi-review">Sony A7R VI</a> is, without question, one of the most impressive cameras ever made. Our Cameras Editor Tim Coleman called it the first perfect mirrorless camera he's used after 15 years in the business, and I'm not about to argue with that. </p><p>But its arrival last week has had a great side effect for anyone who doesn't want to spend flagship money on their next mirrorless camera. The <a href="https://www.techradar.com/reviews/sony-a7r-v">Sony A7R V</a>, its 61MP predecessor, has just hit its lowest-ever price of $3,298 at both Amazon and Adorama, down $500 from its previous price — and I think that makes it one of the more compelling camera deals you'll find in the <a href="https://www.techradar.com/seasonal-sales/memorial-day-sales-are-already-live-here-are-the-only-deals-worth-your-money-according-to-a-shopping-expert">Memorial Day sales</a>.</p><div class="product"><a data-dimension112="ec38c0e7-31b8-4b04-b3ab-a05215bf0d3e" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298" href="https://www.adorama.com/sony-alpha-a7r-v-mirrorless-camera/p/isoa7r5" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="BjaQiD9SPQc5PLNM8XXnE" name="Sony A7R V.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/BjaQiD9SPQc5PLNM8XXnE.png" mos="" align="middle" fullscreen="" width="800" height="800" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/sony-alpha-a7r-v-mirrorless-camera/p/isoa7r5" target="_blank" rel="nofollow" data-dimension112="ec38c0e7-31b8-4b04-b3ab-a05215bf0d3e" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">A7R V: was $3798 now $3298</a></strong><br>A $500 price cut is not to be sniffed at, but Adorama's current Memorial Day deal also includes three genuinely valuable accessories: a spare battery, a memory card and a camera bag.<a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7r-v-mirrorless-camera/p/isoa7r5" target="_blank" rel="nofollow" data-dimension112="ec38c0e7-31b8-4b04-b3ab-a05215bf0d3e" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">View Deal</a></p></div><ul><li><strong>See more:</strong> <a href="https://www.adorama.com/">check out all of today's deals at Adorama</a></li></ul><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="MH4Ww6jpMiMEbrSZgSHui6" name="Sony FE 400-800mm F6.3-8 G OSS" alt="Man holding the Sony A7R VI up to his eye with the FE 400-800mm F6.3-8 G OSS supertelephoto zoom lens attached, he's standing on a boardwalk in a nature reserve" src="https://cdn.mos.cms.futurecdn.net/MH4Ww6jpMiMEbrSZgSHui6.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The new A7R VI was released last week, and its arrival may be responsible for its predecessor's current lower price. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman)</span></figcaption></figure><p>The Adorama deal in particular is worth a closer look, because on top of that price drop it comes with three free items bundled in: a 256GB memory card, a spare battery, and a camera bag. These extras have a combined value of almost $400; pretty generous additions in my book.</p><p>So why is the A7R V worth your attention when its superior replacement is already out there? The short answer is that the gap between these two cameras is narrower than the gulf in their prices (now more than $1000) suggests.</p><p>The A7R VI's headline upgrade is its new 66.8MP stacked sensor, which brings faster readout speeds, reduced rolling shutter and up to 30fps burst shooting. Those are major improvements, but they're also improvements that many A7R buyers simply don't need. The 'R' series has always been aimed at photographers who value resolution above all else: landscape shooters, portrait and studio photographers, and anyone producing large-scale prints or requiring extensive cropping latitude. For that audience, the A7R V's 61MP sensor remains outstanding. You're talking about a measly 6MP difference between the two cameras; in practice, that's barely visible even at 100% magnification. </p><ul><li><a href="https://www.amazon.com/events/memorialdaysale">View Amazon's full Memorial Day sale</a></li></ul><h2 id="the-a7r-v-is-still-a-rock-solid-premium-camera">The A7R V is still a rock-solid premium camera</h2><p>The resolution story goes deeper than raw megapixel count, too. The A7R V even has a trick up its sleeve that the VI doesn't vastly improve upon: a multi-shot high-resolution mode that combines 16 frames into a single 241MP composite image (complete with automatic compensation for minor subject movement). It's a feature that could offer real professional applications in commercial, architectural and fine-art photography, and one of those things that tends to make you feel slightly silly for thinking you needed more pixels. </p><p>Elsewhere, the A7R V's autofocus system — which was a major overhaul over the A7R IV when it launched — holds up extremely well today. Its AI-powered subject recognition covers humans, animals, birds, insects, vehicles and aircraft, with eye, face and body-shape detection. Yes, the A7R VI refines this further, but the V is no slouch, and it remains capable of serious wildlife and portrait work.</p><p>Dynamic range checks in at 15 stops — the VI adds one more, but a one-stop difference is negligible in most real-world situations. Eight stops of in-body stabilization, a 9.44M-dot OLED EVF and a 4-axis fully articulating touchscreen LCD round out a spec sheet that was class-leading at launch and remains highly competitive today.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3500px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="3BgTutaZKhUG2K9FPQw7gU" name="SonyA7RV-3.jpg" alt="The Sony A7R V camera sitting on a wooden floor" src="https://cdn.mos.cms.futurecdn.net/3BgTutaZKhUG2K9FPQw7gU.jpg" mos="" align="middle" fullscreen="" width="3500" height="1969" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The A7R V boasts a 61MP sensor, excellent dynamic range and reliable autofocus. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>There's also one practical consideration that's easy to overlook: the A7R VI introduces a brand-new NP-SA100 battery that's incompatible with Sony's existing NP-FZ100 battery ecosystem. So, if you already own Sony batteries, the A7R V may slot straight into your existing kit better than its successor. </p><p>One caveat that need mentioning is that the A7R V's conventional (non-stacked) sensor means it's more susceptible to rolling shutter, and its modest burst shooting buffer won't satisfy sports or action photographers. But those shooters were never the A7R V's target audience — and at $3,298, with three free accessories thrown in at Adorama, I believe this camera is an extraordinary deal for the type of photographer it was built for.</p><div data-widget-type="merchantlink" data-model-name="Sony A7R V"></div><ul><li><a href="https://www.amazon.com/events/memorialdaysale">View Amazon's full Memorial Day sale</a></li></ul><h2 id="more-of-today-s-best-memorial-day-sales">More of today's best Memorial Day sales</h2><ul><li><strong>Amazon:</strong> <a href="https://www.amazon.com/deals?ref_=nav_cs_gb">45% off TVs, AirPods, air fryers & vacuums</a></li><li><strong>Apple: </strong><a href="https://www.amazon.com/s?k=apple+store+sale&hvadid=713790860351&hvdev=c&hvexpln=67&hvlocphy=9026250">iPads, AirPods & MacBooks from $99</a></li><li><strong>Best Buy:</strong> <a href="https://www.bestbuy.com/sale-event">60% off appliances, TVs, laptops & more</a></li><li><strong>Casper:</strong> <a href="https://casper.com/collections/mattresses">up to 30% off mattresses</a></li><li><strong>Dell:</strong> <a href="https://www.dell.com/en-us/shop/black-friday-deals">laptop deals from $249.99</a></li><li><strong>DreamCloud: </strong><a href="https://www.dreamcloudsleep.com/">up to 60% off mattresses, 66% off bundles</a></li><li><strong>Home Depot:</strong> <a href="https://www.homedepot.com/">40% off appliances, furniture, grills & tools</a></li><li><strong>Lowe's:</strong> <a href="https://www.lowes.com/">$1,000 off appliances, patio & tools</a></li><li><strong>Nectar:</strong> <a href="https://www.nectarsleep.com/">up to 50% off mattresses, deals from $369</a></li><li><strong>Saatva:</strong> <a href="https://www.saatva.com/">up to $550 off luxury mattresses</a></li><li><strong>Samsung:</strong> <a href="https://www.samsung.com/us/home-appliances/refrigerators/all-refrigerators/?shop=Buy+Online">up to $1,600 off appliances</a></li><li><strong>Target:</strong><a href="https://www.target.com/c/deals-hub/-/N-4xw74?lnk=TopDeals"> 30% off clothing, patio & furniture</a></li><li><strong>Walmart: </strong><a href="https://www.walmart.com/shop/deals">furniture, cheap TVs & vacs from $69</a></li><li><strong>Wayfair:</strong> <a href="https://www.wayfair.com/">50% off furniture, grills, rugs & more</a></li></ul>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ I bought a Lumix G1 for $50 — here’s how the world’s first mirrorless camera fares 18 years after launch ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Like many photographers, filmmakers and tech journalists, I’ve picked up a Lumix camera at various times in the 25 years since Panasonic started making cameras. </p><p>I’ve reviewed countless Lumix cameras and lenses down the years, and decided to part with my own cash for a <a href="https://www.techradar.com/reviews/panasonic-lumix-gh5-review">Lumix GH5</a> to level up my video quality just before moving to East Africa in 2015. </p><p>I've used that camera for multiple video projects, and 10 years on, paired with a 12-60mm f/2.8-4 Leica lens, it’s still my go-to camera for my product photos, which you can see in my reviews and other articles on TechRadar. </p><p>To commemorate 25 years of Lumix cameras in my own small way, I decided to buy another model, the Lumix G1, which was in fact the very first <a href="https://www.techradar.com/news/best-entry-level-mirrorless-camera">mirrorless camera</a> ever made — at 18 years old, it even predates TechRadar, and this is our first proper write-up about it! </p><p>The Lumix G1 was a true innovation, marking a new era of cameras that would eventually replace the <a href="https://www.techradar.com/news/best-dslr">best DSLRs</a>, and which dominate the market today. Was it easy to find one? Surprisingly enough, it was. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="2dGWK7APPb4q8JKQYuFpWb" name="Panasonic Lumix G1" alt="Man holding the Panasonic Lumix G1 mirrorless camera's viewfinder up to his eye" src="https://cdn.mos.cms.futurecdn.net/2dGWK7APPb4q8JKQYuFpWb.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><h2 id="a-vintage-bargain">A vintage bargain</h2><p>My original idea to mark 25 years of Lumix was to buy the very first Lumix camera, the DMC-LC5 compact. However, after many hours of fruitless searching I diverted my attention to the OG mirrorless camera. </p><p>I quickly found a secondhand Lumix G1 for just £41 at MBP (about $50 / AU$90), or double that with an original 14-45mm kit lens. If I was willing to pay a little extra, I could get the camera in what I’d describe as a dark shade of red instead of the original black. </p><p>Given that these cameras are 18 years old, there are very few excellent-condition models still available, so I settled for a ‘well-loved’ version. </p><p>I wanted the authentic experience rather than using my own 12-60mm Leica lens, so I bought the camera with the original kit lens. A few days later, the gear arrived in an original box with all the original accessories — there was even the user manual on a CD.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="U6JhRZYePzEx4B5TLBmbob" name="Panasonic Lumix G1" alt="Man holding the Panasonic Lumix G1 mirrorless camera in a rural Japan setting, stood by a red bridge" src="https://cdn.mos.cms.futurecdn.net/U6JhRZYePzEx4B5TLBmbob.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">My Lumix G1 has seen better days, but still functions perfectly well </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Back when the Lumix G1 was launched, proper plug-in battery chargers came as standard — and the original charger was in the box too, which was a novelty, because these days you don’t typically get a charger with USB-C-ready cameras. And I got all of this — camera, lens, charger and all original items — for just £80. Bargain.  </p><p>Once the battery was charged and inserted, I connected the camera and lens, and got a feel for the DSLR-style body. The immediate downside to a camera of this age and design is that the exterior was sticky and peeling in parts — not a particularly pleasant experience.</p><p>On turning the camera on, I was greeted with an old-school white background menu with vintage typeface and a time / date set page, with the year set to 2008 — yes, the Lumix G1 is a full 18 years old! Numerous hits of the D-pad later, with the correct time and date set, I was ready to go. </p><p>Despite its age, there’s a familiarity about the way the Lumix G1 feels and handles, though there are exterior controls that feel somewhat quirky 18 years later, but which offer an insight into what features were all the rage of that time — for example, there's a 'film mode' button for color profiles aped today by Fujifilm, and an autofocus mode dial. That said, camera design really hasn’t moved on that much, and I felt immediately at home handling the G1.</p><h2 id="they-don-t-make-em-like-they-used-to">They don’t make ‘em like they used to</h2><p>So what about the technology inside?</p><p>What Panasonic did well when it started out making micro four thirds mirrorless cameras was to give us compact-sized models that made the most of the ‘half-size’ sensor format. </p><p>With its DSLR-style design (read: viewfinder hump), the Lumix G1 was larger than other Lumix models such as the GF series and legendary GM1, but nonetheless it feels small, and the pronounced grip fits in the hand comfortably. </p><p>The range evolved over the years, and quite literally grew in size as more features were added, and the Lumix G1 better realizes the micro four thirds concept than, say the <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-gh7-review">Lumix GH7</a>. </p><p>The electronic viewfinder is understandably quite small and basic, but it’s still what I like to use to compose images in bright light. The vari-angle screen is not touch-sensitive, which certainly makes the Lumix G1 feel somewhat primitive in 2026.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="TMVYoH7iy8c2Qti9fHwMUb" name="Panasonic Lumix G1" alt="Man holding the Panasonic Lumix G1 mirrorless camera in a rural Japan setting, stood by a red bridge" src="https://cdn.mos.cms.futurecdn.net/TMVYoH7iy8c2Qti9fHwMUb.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">For photography, I love having a viewfinder to compose images, especially in bright light, even a basic one like the Lumix G1's </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Menus, therefore, need to be navigated using the camera’s buttons, including the function button for the quick menu. I might have missed a trick, but by my reckoning it takes a four-step process of tapping different buttons to access exposure compensation, which became tedious after prolonged use.</p><p>Thankfully, for the most part, the menus in the Lumix G1 are refreshingly simple. I suppose that’s because it has less going on versus the feature-rich Lumix cameras of recent years. But in a way, it’s feature set is not so different.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="tihSieZAnEDtk9NVY9yq8c" name="Panasonic Lumix G1" alt="The Panasonic Lumix G1 mirrorless camera and 14-45mm kit lens on a marble surface in daylight" src="https://cdn.mos.cms.futurecdn.net/tihSieZAnEDtk9NVY9yq8c.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The vari-angle screen is useful, but it's not a touchscreen, which feels limiting in 2026 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>You might expect autofocus speed to be archaic, but honestly the contrast detection-based AF still felt pretty snappy in good light, easily latching on to most subjects, and it was decent enough even in low light. </p><p>Sure, there are fewer autofocus points, and the percentage coverage across the frame is smaller compared to today’s models, but autofocus was generally reliable.</p><p>And get this: there’s human subject-detection autofocus, and it works pretty well. Leading brands are still tinkering with advanced subject-detection autofocus 18 years later, throwing ‘AI’ into the mix covering pose recognition for humans, animals, and more, but the truth is that the foundation for this tech has been around for many years — and the Lumix G1 is proof of that. It's autofocus is simpler than today's mirrorless cameras, but sufficient for everyday photography. </p><h2 id="enough-for-the-everyday">Enough for the everyday</h2><p>The camera packs a 12MP micro four thirds sensor (aka MFT / M43), a megapixel count which 18 years later is more than doubled by flagship cameras in this format — the top micro four thirds cameras like the Lumix G9 II offer 26MP, and a high-res mode that can quadruple that resolution. </p><p>Picture quality isn’t just about pixels, though, and the Lumix G1’s sensor is also pretty dated in terms of low-light performance, with an ISO sensitivity range of just ISO 100-3200 — yes, it tops out at ISO 3200.</p><p>Low-light quality is the main drawback of the micro four thirds format versus full-frame mirrorless models which came several years later (but were predated by full-frame DSLRs), especially in earlier models such as the Lumix G1.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/Yoyi7QMMzuVSCkUFnqCq99.jpg" alt="Portrait of a man at night in a city, there are blurred circular light behind him, shot with the Panasonic Lumix G1" /><figcaption>Taken at ISO 3200 and with the Olympus 45mm f/1.8 lens<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/UhCEsCFQcBndM6mK76p57A.jpg" alt="Portrait of a man at night in a city, there are blurred circular light behind him, shot with the Panasonic Lumix G1" /><figcaption>Edited to a suitable brightness, noise is pronounced<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/LxNiHGytNtwh3vX5QAWqF8.jpg" alt="Portrait of a man at night in a city, there are blurred circular light behind him, shot with the Panasonic Lumix G1" /><figcaption>I applied noise reduction in Adobe Camera Raw, but the process is obvious with smoothed-out detail<small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>Still, a pop-up flash is handy at a pinch for party portraits, with manual exposure control for attractive fill-flash effects. And I dig the overall quality — many of today’s cameras recreate vintage effects with various color profiles, whereas here every photo as a dated look to it. </p><p>Burst-shooting speeds are understandably much slower than the latest cameras, and I’m not about to take the Lumix G1 to my kid’s sports day. Its top speed is just 3fps, a rate that the camera can sustain when shooting JPEGs until the card is full. Add RAW format into the mix, however, and the camera slows up after just a couple of seconds.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/aGEzivqb8fe2Rfoa9tW8PL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/wGgSQfxrJHi8uiD5DYqfPL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/uyhApPXMPNvovM2L78zkNL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ZAzZLKJwY74RX4VBqw8uLL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/YEkpN2s44hinjqBdDSodJL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/eyKsrmFnZWP97WPXwusFPL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/2gse3Ywq6xHsgTLTunatWL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/m3CNGVM3F9pUobeEmJZmfL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/GVedC4ariF3PGB4PCo7RdL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rjBGGvsaCi2RWZX2f5XrbL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/6yR3nvCzoujRQQvHJyYChL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/2XfQXPx2XpYYTkCZyXrDcL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/xFKJrY6rLcBR9iRJRyWCkL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/oNtAahotJPuQkh2WxAEGpL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/6KhDrHyPzo2d4KZ9EgGRhL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/S7gofsNq7YjhDPDNmb53kL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/7AjueWVciNMw9MDXUgi5mL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/KhApHwNJnc2oUjYnZEt5qL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/fKCyBmNZzhcp4mrzFXRNtL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/6PJ8D4EZxrEA9svyf4JmyL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/HgfUbwXvZJAchK6qM4ChyL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/UY5BAmfAAXwpnvWa5BGowL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ZCReKJzH7jUHHLYbHUw6xL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/veKaYBcX8S4gGrxQh3qb6M.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/nBv3AawhU7aXzREWdPPn9M.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/BkdbCxTDSyCu9u9u27g75M.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/VtVWxPwkNXUVZftGE3nj5M.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/potMJskGnTpYWZGyJCJXAM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Nmf3XDTh6HRBNVVm8kMPBM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/4qb4ntRL9q6uKvvndpL2CM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/8c9RM9AjpU25sp3KATpXFM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/FLyWYyS6hroo4WKZj2wjEM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/NGvEi2vNSo95HPXFgr3JLM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/VDjtiFjb6dBDF2YCZSzusM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/6yBHQVryY2gB83HxQty5gM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/4iDBSjK3PpqZr38B5grDcM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/V64Sh4LFLSsUBHShEyTsZM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/DfZsuFXwAmTXxsfcJcyCdM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/hbuYYitYduYoj5HPHtDxYM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/fsB4REHT4RLDa3NXJ9PVnM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/5hvmKETD7habW8pzqkhyuP.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>After using the 14-45mm lens exclusively, I decided to throw my cheap Olympus 45mm f/1.8 portrait lens into the mix — after all, lens choice and cross-brand compatibility was and is the beauty of the micro four thirds system, even if you don’t always get the full suite of features when mixing and matching brands. </p><p>The 45mm f/1.8 was typically the second lens that Olympus (now OM System) users would purchase, and it leveled up the quality of my portraits and other shots with its improved light-gathering capabilities. Aesthetically, the camera and lens pairing still look the part too. </p><h2 id="are-old-cameras-worth-it">Are old cameras worth it?</h2><p>For me, cameras are a bit like cars. Vintage models, such as the Lumix G1, have a certain rough-around-the-edges charm about them that has been lost with modern design and increased capabilities.</p><p>Sure, the Lumix G1's capabilities pale in comparison to, say, <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-g9-ii-review">the Lumix G9 II</a>, which is the latest version in the series. That camera has an incredible suite of features, including Panasonic’s hybrid phase-detection autofocus and blazing-fast performance. </p><p>For all the Lumix G9 II’s excellence, however, I’m charmed by the original model. Of course, I wouldn’t use it for serious work or once-in-a-lifetime trips like I would the current day model. But for photographing the everyday, I’ve enjoyed reaching for the Lumix G1, and I’ve been loving taking photos just for the fun of it. </p><p>The Lumix G1 is still a decent beginner camera all these years later — and it's available secondhand for a ridiculously low price. So, in the spirit of celebrating 25 years of Lumix, I toast Panasonic for producing the mirrorless camera that started it all, and for all the cameras it has given us down the years. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/i-bought-a-lumix-g1-for-usd50-heres-how-the-worlds-first-mirrorless-camera-fares-18-years-after-launch</link>
                                                                            <description>
                            <![CDATA[ To mark 25 years of Lumix cameras, I bought a secondhand Lumix G1 — the world's first mirrorless camera — 18 years after it entered the stage and transformed the camera market ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">7q6cVYMTuFH4NFH3c5GfGD</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/CgaQTusSheGdLfoqtkd7eb-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sat, 23 May 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Timothy Coleman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/wdURzN8yz429dEPbXneAQU.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As Cameras editor, Tim looks after all cameras content on Tech Radar. This includes buying guides, opinions, reviews and news, and covers anything from mirrorless cameras to film and smartphones. He loves observing the advances in camera technology, putting the latest and greatest cameras through their paces, and projecting where cameras could go next.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;A first class Bachelor of the Arts in Photography, Tim has been a tech journalist for much of his professional career, working for titles such as Amateur Photographer which was the world’s best-selling photography weekly, Digital Camera World and Pocket-Lint.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Directly prior to joining Tech Radar in 2023, Tim worked in video production with Studio 44 with clients including Canon, and offers his wealth of technical and creative knowledge in photography and video. He also values telling stories that matter, to change lives - the mantra of a diverse stories team based in Nairobi, Kenya, that he consults in his spare time.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;But who is Tim Coleman the human? He’s curious, a keen creative, avid footballer, occasional runner and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.&amp;nbsp;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CgaQTusSheGdLfoqtkd7eb-1280-80.jpg">
                                                            <media:credit><![CDATA[Future / Tim Coleman]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Man holding the Panasonic Lumix G1 mirrorless camera&#039;s viewfinder up to his eye]]></media:description>                                                            <media:text><![CDATA[Man holding the Panasonic Lumix G1 mirrorless camera&#039;s viewfinder up to his eye]]></media:text>
                                <media:title type="plain"><![CDATA[Man holding the Panasonic Lumix G1 mirrorless camera&#039;s viewfinder up to his eye]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/CgaQTusSheGdLfoqtkd7eb-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>Like many photographers, filmmakers and tech journalists, I’ve picked up a Lumix camera at various times in the 25 years since Panasonic started making cameras. </p><p>I’ve reviewed countless Lumix cameras and lenses down the years, and decided to part with my own cash for a <a href="https://www.techradar.com/reviews/panasonic-lumix-gh5-review">Lumix GH5</a> to level up my video quality just before moving to East Africa in 2015. </p><p>I've used that camera for multiple video projects, and 10 years on, paired with a 12-60mm f/2.8-4 Leica lens, it’s still my go-to camera for my product photos, which you can see in my reviews and other articles on TechRadar. </p><p>To commemorate 25 years of Lumix cameras in my own small way, I decided to buy another model, the Lumix G1, which was in fact the very first <a href="https://www.techradar.com/news/best-entry-level-mirrorless-camera">mirrorless camera</a> ever made — at 18 years old, it even predates TechRadar, and this is our first proper write-up about it! </p><p>The Lumix G1 was a true innovation, marking a new era of cameras that would eventually replace the <a href="https://www.techradar.com/news/best-dslr">best DSLRs</a>, and which dominate the market today. Was it easy to find one? Surprisingly enough, it was. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="2dGWK7APPb4q8JKQYuFpWb" name="Panasonic Lumix G1" alt="Man holding the Panasonic Lumix G1 mirrorless camera's viewfinder up to his eye" src="https://cdn.mos.cms.futurecdn.net/2dGWK7APPb4q8JKQYuFpWb.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><h2 id="a-vintage-bargain">A vintage bargain</h2><p>My original idea to mark 25 years of Lumix was to buy the very first Lumix camera, the DMC-LC5 compact. However, after many hours of fruitless searching I diverted my attention to the OG mirrorless camera. </p><p>I quickly found a secondhand Lumix G1 for just £41 at MBP (about $50 / AU$90), or double that with an original 14-45mm kit lens. If I was willing to pay a little extra, I could get the camera in what I’d describe as a dark shade of red instead of the original black. </p><p>Given that these cameras are 18 years old, there are very few excellent-condition models still available, so I settled for a ‘well-loved’ version. </p><p>I wanted the authentic experience rather than using my own 12-60mm Leica lens, so I bought the camera with the original kit lens. A few days later, the gear arrived in an original box with all the original accessories — there was even the user manual on a CD.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="U6JhRZYePzEx4B5TLBmbob" name="Panasonic Lumix G1" alt="Man holding the Panasonic Lumix G1 mirrorless camera in a rural Japan setting, stood by a red bridge" src="https://cdn.mos.cms.futurecdn.net/U6JhRZYePzEx4B5TLBmbob.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">My Lumix G1 has seen better days, but still functions perfectly well </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Back when the Lumix G1 was launched, proper plug-in battery chargers came as standard — and the original charger was in the box too, which was a novelty, because these days you don’t typically get a charger with USB-C-ready cameras. And I got all of this — camera, lens, charger and all original items — for just £80. Bargain.  </p><p>Once the battery was charged and inserted, I connected the camera and lens, and got a feel for the DSLR-style body. The immediate downside to a camera of this age and design is that the exterior was sticky and peeling in parts — not a particularly pleasant experience.</p><p>On turning the camera on, I was greeted with an old-school white background menu with vintage typeface and a time / date set page, with the year set to 2008 — yes, the Lumix G1 is a full 18 years old! Numerous hits of the D-pad later, with the correct time and date set, I was ready to go. </p><p>Despite its age, there’s a familiarity about the way the Lumix G1 feels and handles, though there are exterior controls that feel somewhat quirky 18 years later, but which offer an insight into what features were all the rage of that time — for example, there's a 'film mode' button for color profiles aped today by Fujifilm, and an autofocus mode dial. That said, camera design really hasn’t moved on that much, and I felt immediately at home handling the G1.</p><h2 id="they-don-t-make-em-like-they-used-to">They don’t make ‘em like they used to</h2><p>So what about the technology inside?</p><p>What Panasonic did well when it started out making micro four thirds mirrorless cameras was to give us compact-sized models that made the most of the ‘half-size’ sensor format. </p><p>With its DSLR-style design (read: viewfinder hump), the Lumix G1 was larger than other Lumix models such as the GF series and legendary GM1, but nonetheless it feels small, and the pronounced grip fits in the hand comfortably. </p><p>The range evolved over the years, and quite literally grew in size as more features were added, and the Lumix G1 better realizes the micro four thirds concept than, say the <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-gh7-review">Lumix GH7</a>. </p><p>The electronic viewfinder is understandably quite small and basic, but it’s still what I like to use to compose images in bright light. The vari-angle screen is not touch-sensitive, which certainly makes the Lumix G1 feel somewhat primitive in 2026.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="TMVYoH7iy8c2Qti9fHwMUb" name="Panasonic Lumix G1" alt="Man holding the Panasonic Lumix G1 mirrorless camera in a rural Japan setting, stood by a red bridge" src="https://cdn.mos.cms.futurecdn.net/TMVYoH7iy8c2Qti9fHwMUb.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">For photography, I love having a viewfinder to compose images, especially in bright light, even a basic one like the Lumix G1's </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Menus, therefore, need to be navigated using the camera’s buttons, including the function button for the quick menu. I might have missed a trick, but by my reckoning it takes a four-step process of tapping different buttons to access exposure compensation, which became tedious after prolonged use.</p><p>Thankfully, for the most part, the menus in the Lumix G1 are refreshingly simple. I suppose that’s because it has less going on versus the feature-rich Lumix cameras of recent years. But in a way, it’s feature set is not so different.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="tihSieZAnEDtk9NVY9yq8c" name="Panasonic Lumix G1" alt="The Panasonic Lumix G1 mirrorless camera and 14-45mm kit lens on a marble surface in daylight" src="https://cdn.mos.cms.futurecdn.net/tihSieZAnEDtk9NVY9yq8c.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The vari-angle screen is useful, but it's not a touchscreen, which feels limiting in 2026 </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>You might expect autofocus speed to be archaic, but honestly the contrast detection-based AF still felt pretty snappy in good light, easily latching on to most subjects, and it was decent enough even in low light. </p><p>Sure, there are fewer autofocus points, and the percentage coverage across the frame is smaller compared to today’s models, but autofocus was generally reliable.</p><p>And get this: there’s human subject-detection autofocus, and it works pretty well. Leading brands are still tinkering with advanced subject-detection autofocus 18 years later, throwing ‘AI’ into the mix covering pose recognition for humans, animals, and more, but the truth is that the foundation for this tech has been around for many years — and the Lumix G1 is proof of that. It's autofocus is simpler than today's mirrorless cameras, but sufficient for everyday photography. </p><h2 id="enough-for-the-everyday">Enough for the everyday</h2><p>The camera packs a 12MP micro four thirds sensor (aka MFT / M43), a megapixel count which 18 years later is more than doubled by flagship cameras in this format — the top micro four thirds cameras like the Lumix G9 II offer 26MP, and a high-res mode that can quadruple that resolution. </p><p>Picture quality isn’t just about pixels, though, and the Lumix G1’s sensor is also pretty dated in terms of low-light performance, with an ISO sensitivity range of just ISO 100-3200 — yes, it tops out at ISO 3200.</p><p>Low-light quality is the main drawback of the micro four thirds format versus full-frame mirrorless models which came several years later (but were predated by full-frame DSLRs), especially in earlier models such as the Lumix G1.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/Yoyi7QMMzuVSCkUFnqCq99.jpg" alt="Portrait of a man at night in a city, there are blurred circular light behind him, shot with the Panasonic Lumix G1" /><figcaption>Taken at ISO 3200 and with the Olympus 45mm f/1.8 lens<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/UhCEsCFQcBndM6mK76p57A.jpg" alt="Portrait of a man at night in a city, there are blurred circular light behind him, shot with the Panasonic Lumix G1" /><figcaption>Edited to a suitable brightness, noise is pronounced<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/LxNiHGytNtwh3vX5QAWqF8.jpg" alt="Portrait of a man at night in a city, there are blurred circular light behind him, shot with the Panasonic Lumix G1" /><figcaption>I applied noise reduction in Adobe Camera Raw, but the process is obvious with smoothed-out detail<small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>Still, a pop-up flash is handy at a pinch for party portraits, with manual exposure control for attractive fill-flash effects. And I dig the overall quality — many of today’s cameras recreate vintage effects with various color profiles, whereas here every photo as a dated look to it. </p><p>Burst-shooting speeds are understandably much slower than the latest cameras, and I’m not about to take the Lumix G1 to my kid’s sports day. Its top speed is just 3fps, a rate that the camera can sustain when shooting JPEGs until the card is full. Add RAW format into the mix, however, and the camera slows up after just a couple of seconds.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/aGEzivqb8fe2Rfoa9tW8PL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/wGgSQfxrJHi8uiD5DYqfPL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/uyhApPXMPNvovM2L78zkNL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ZAzZLKJwY74RX4VBqw8uLL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/YEkpN2s44hinjqBdDSodJL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/eyKsrmFnZWP97WPXwusFPL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/2gse3Ywq6xHsgTLTunatWL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/m3CNGVM3F9pUobeEmJZmfL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/GVedC4ariF3PGB4PCo7RdL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rjBGGvsaCi2RWZX2f5XrbL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/6yR3nvCzoujRQQvHJyYChL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/2XfQXPx2XpYYTkCZyXrDcL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/xFKJrY6rLcBR9iRJRyWCkL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/oNtAahotJPuQkh2WxAEGpL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/6KhDrHyPzo2d4KZ9EgGRhL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/S7gofsNq7YjhDPDNmb53kL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/7AjueWVciNMw9MDXUgi5mL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/KhApHwNJnc2oUjYnZEt5qL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/fKCyBmNZzhcp4mrzFXRNtL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/6PJ8D4EZxrEA9svyf4JmyL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/HgfUbwXvZJAchK6qM4ChyL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/UY5BAmfAAXwpnvWa5BGowL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ZCReKJzH7jUHHLYbHUw6xL.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/veKaYBcX8S4gGrxQh3qb6M.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/nBv3AawhU7aXzREWdPPn9M.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/BkdbCxTDSyCu9u9u27g75M.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/VtVWxPwkNXUVZftGE3nj5M.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/potMJskGnTpYWZGyJCJXAM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Nmf3XDTh6HRBNVVm8kMPBM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/4qb4ntRL9q6uKvvndpL2CM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/8c9RM9AjpU25sp3KATpXFM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/FLyWYyS6hroo4WKZj2wjEM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/NGvEi2vNSo95HPXFgr3JLM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/VDjtiFjb6dBDF2YCZSzusM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/6yBHQVryY2gB83HxQty5gM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/4iDBSjK3PpqZr38B5grDcM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/V64Sh4LFLSsUBHShEyTsZM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/DfZsuFXwAmTXxsfcJcyCdM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/hbuYYitYduYoj5HPHtDxYM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/fsB4REHT4RLDa3NXJ9PVnM.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/5hvmKETD7habW8pzqkhyuP.jpg" alt="Panasonic Lumix G1 sample gallery — scenes of Japan" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>After using the 14-45mm lens exclusively, I decided to throw my cheap Olympus 45mm f/1.8 portrait lens into the mix — after all, lens choice and cross-brand compatibility was and is the beauty of the micro four thirds system, even if you don’t always get the full suite of features when mixing and matching brands. </p><p>The 45mm f/1.8 was typically the second lens that Olympus (now OM System) users would purchase, and it leveled up the quality of my portraits and other shots with its improved light-gathering capabilities. Aesthetically, the camera and lens pairing still look the part too. </p><h2 id="are-old-cameras-worth-it">Are old cameras worth it?</h2><p>For me, cameras are a bit like cars. Vintage models, such as the Lumix G1, have a certain rough-around-the-edges charm about them that has been lost with modern design and increased capabilities.</p><p>Sure, the Lumix G1's capabilities pale in comparison to, say, <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-g9-ii-review">the Lumix G9 II</a>, which is the latest version in the series. That camera has an incredible suite of features, including Panasonic’s hybrid phase-detection autofocus and blazing-fast performance. </p><p>For all the Lumix G9 II’s excellence, however, I’m charmed by the original model. Of course, I wouldn’t use it for serious work or once-in-a-lifetime trips like I would the current day model. But for photographing the everyday, I’ve enjoyed reaching for the Lumix G1, and I’ve been loving taking photos just for the fun of it. </p><p>The Lumix G1 is still a decent beginner camera all these years later — and it's available secondhand for a ridiculously low price. So, in the spirit of celebrating 25 years of Lumix, I toast Panasonic for producing the mirrorless camera that started it all, and for all the cameras it has given us down the years. </p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ The Lumix L10 looks great, but I can't help thinking this underrated camera is a fantastic alternative — and it's half the price ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Preorders on the stunning Panasonic Lumix L10 <a href="https://www.techradar.com/cameras/compact-cameras/where-to-buy-the-panasonic-lumix-l10-heres-when-preorders-start-the-best-retailers-and-how-to-get-a-gold-version">are currently open</a>, and the brand's new model looks like a fantastic choice for those on the hunt for a premium compact camera.</p><p>I can't help but think, though, it's still a little on the pricey end. Sure, the premium design, lens, and LUTs arguably make it a compelling alternative pick to the likes of the Fujifilm X100VI. But, it's $1,499 — that's still a significant outlay.</p><p>And, when I look at L10, I can't help but think that the Micro Four Thirds system already has some fantastic compact options. </p><p>For example, the Olympus OM-D E-M10 Mark IV can be scored <a href="https://www.adorama.com/olympus-om-d-e-m10-mark-iv-camera-14-42-mm/p/iomem104bk#reviews">for just $699 (was $899)</a> right now with the excellent 14-42mm F3.5-5.6 kit lens thanks to the Adorama Memorial Day sale.</p><p>The EM-10 Mark IV is an older camera now, and more budget-oriented than the L10, but I think it's a great value alternative. For example, with the kit lens here, you're getting a very similar range in terms of focal length, a comparable 20MP sensor in the camera, and you're still getting that small, compact retro look.</p><h2 id="a-fantastic-camera-for-not-a-lot-of-cash">A fantastic camera for not a lot of cash</h2><div class="product"><a data-dimension112="ec38c0e7-31b8-4b04-b3ab-a05215bf0d3e" data-action="Deal Block" data-label="OM-D E-M10 Mark IV Camera with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ Lens" data-dimension48="OM-D E-M10 Mark IV Camera with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ Lens" data-dimension25="$699.99" href="https://www.adorama.com/olympus-om-d-e-m10-mark-iv-camera-14-42-mm/p/iomem104bk#reviews" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:75.00%;"><img id="WQZZWoYgEu3JTa8dJrC33d" name="Olympus-OM-D-E-M10-Mark-IV-White-Background.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/WQZZWoYgEu3JTa8dJrC33d.png" mos="" align="middle" fullscreen="" width="1200" height="900" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/olympus-om-d-e-m10-mark-iv-camera-14-42-mm/p/iomem104bk#reviews" target="_blank" rel="nofollow" data-dimension112="ec38c0e7-31b8-4b04-b3ab-a05215bf0d3e" data-action="Deal Block" data-label="OM-D E-M10 Mark IV Camera with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ Lens" data-dimension48="OM-D E-M10 Mark IV Camera with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ Lens" data-dimension25="$699.99">OM-D E-M10 Mark IV Camera with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ Lens: was $899.99 now $699.99</a></strong><br>A $200 price cut makes the latest Olympus OM-D E-M10 a stellar buy right now — especially since you also get a great kit lens included. With the M.Zuiko Digital ED 14-42mm, you're covering a wide range of focal lengths, and the camera itself is a great everyday option with its 20MP Micro Four Thirds sensor. While not a high-end camera by any means, the E-M10 is a fantastic option that shouldn't be overlooked by beginners or experienced photographers alike.<a class="view-deal button" href="https://www.adorama.com/olympus-om-d-e-m10-mark-iv-camera-14-42-mm/p/iomem104bk#reviews" target="_blank" rel="nofollow" data-dimension112="ec38c0e7-31b8-4b04-b3ab-a05215bf0d3e" data-action="Deal Block" data-label="OM-D E-M10 Mark IV Camera with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ Lens" data-dimension48="OM-D E-M10 Mark IV Camera with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ Lens" data-dimension25="$699.99">View Deal</a></p></div><ul><li><strong>See more:</strong> <a href="https://www.adorama.com/">check out all of today's deals at Adorama</a></li></ul><h2 id="is-the-olympus-em-10-still-worth-it-in-2026">Is the Olympus EM-10 still worth it in 2026?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5069px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="PWC3SzKK8BkrWLQmzV3DfZ" name="P1002873_Olympus OM-D E-M10 IV.JPG" alt="Olympus OM-D E-M10 Mark IV" src="https://cdn.mos.cms.futurecdn.net/PWC3SzKK8BkrWLQmzV3DfZ.jpg" mos="" align="middle" fullscreen="" width="5069" height="2851" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Lumix L10 does have quite a few advantages over the Olympus. For one, the L10's in-built lens features a f/1.7 aperture at its widest, which means you'll get a bit more bokeh and light-gathering capability. The L10 is also a much more modern camera in terms of autofocus, menus, and the various in-built JPEG settings, meaning it will probably be easier to nail that 'film-like' look straight out of camera.</p><p>The EM-10 is a great little camera, however. That's especially the case if you're willing to put in a bit of post-processing legwork in Lightroom or the like. You can simply shoot in RAW, then apply one of hundreds of film-like presets that are readily available online. It's an extra step, but you can definitely still get that vintage, retro look easily with the Olympus.</p><p>I also think the bundled M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ is a really great deal here. You can opt for the body-only listing <a href="https://www.adorama.com/olympus-om-d-e-m10-mark-iv-mirrorless-camera-body-only/p/iomem104b">for just $599</a>, but I think it's worth getting the kit lens here for an extra $100. It's a very, very small pancake zoom that's actually quite impressive at the wider end, and <a href="https://www.techradar.com/cameras/mirrorless-cameras/i-ditched-my-pricey-full-frame-camera-and-downsized-for-a-year-here-are-5-lessons-learnt">I've taken some great travel shots</a> with it over the years. The downside of this lens is that it's not weather-sealed, but then again, neither is the Lumix L10!</p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/the-lumix-l10-looks-great-but-i-cant-help-thinking-this-underrated-camera-is-a-fantastic-alternative-and-its-half-the-price</link>
                                                                            <description>
                            <![CDATA[ The Lumix L10 is impressive, but it still comes with a significant outlay, so here's the camera I'd recommend as a great budget alternative. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">NXV8nBVbgLeUBz6hoHJ6MB</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/3ZaFF7Xjo8gFJDw9YtmPUQ-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 21 May 2026 10:43:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3ZaFF7Xjo8gFJDw9YtmPUQ-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Olympus OM-D E-M10 Mark IV]]></media:description>                                                            <media:text><![CDATA[Olympus OM-D E-M10 Mark IV]]></media:text>
                                <media:title type="plain"><![CDATA[Olympus OM-D E-M10 Mark IV]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/3ZaFF7Xjo8gFJDw9YtmPUQ-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>Preorders on the stunning Panasonic Lumix L10 <a href="https://www.techradar.com/cameras/compact-cameras/where-to-buy-the-panasonic-lumix-l10-heres-when-preorders-start-the-best-retailers-and-how-to-get-a-gold-version">are currently open</a>, and the brand's new model looks like a fantastic choice for those on the hunt for a premium compact camera.</p><p>I can't help but think, though, it's still a little on the pricey end. Sure, the premium design, lens, and LUTs arguably make it a compelling alternative pick to the likes of the Fujifilm X100VI. But, it's $1,499 — that's still a significant outlay.</p><p>And, when I look at L10, I can't help but think that the Micro Four Thirds system already has some fantastic compact options. </p><p>For example, the Olympus OM-D E-M10 Mark IV can be scored <a href="https://www.adorama.com/olympus-om-d-e-m10-mark-iv-camera-14-42-mm/p/iomem104bk#reviews">for just $699 (was $899)</a> right now with the excellent 14-42mm F3.5-5.6 kit lens thanks to the Adorama Memorial Day sale.</p><p>The EM-10 Mark IV is an older camera now, and more budget-oriented than the L10, but I think it's a great value alternative. For example, with the kit lens here, you're getting a very similar range in terms of focal length, a comparable 20MP sensor in the camera, and you're still getting that small, compact retro look.</p><h2 id="a-fantastic-camera-for-not-a-lot-of-cash">A fantastic camera for not a lot of cash</h2><div class="product"><a data-dimension112="ec38c0e7-31b8-4b04-b3ab-a05215bf0d3e" data-action="Deal Block" data-label="OM-D E-M10 Mark IV Camera with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ Lens" data-dimension48="OM-D E-M10 Mark IV Camera with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ Lens" data-dimension25="$699.99" href="https://www.adorama.com/olympus-om-d-e-m10-mark-iv-camera-14-42-mm/p/iomem104bk#reviews" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:75.00%;"><img id="WQZZWoYgEu3JTa8dJrC33d" name="Olympus-OM-D-E-M10-Mark-IV-White-Background.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/WQZZWoYgEu3JTa8dJrC33d.png" mos="" align="middle" fullscreen="" width="1200" height="900" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/olympus-om-d-e-m10-mark-iv-camera-14-42-mm/p/iomem104bk#reviews" target="_blank" rel="nofollow" data-dimension112="ec38c0e7-31b8-4b04-b3ab-a05215bf0d3e" data-action="Deal Block" data-label="OM-D E-M10 Mark IV Camera with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ Lens" data-dimension48="OM-D E-M10 Mark IV Camera with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ Lens" data-dimension25="$699.99">OM-D E-M10 Mark IV Camera with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ Lens: was $899.99 now $699.99</a></strong><br>A $200 price cut makes the latest Olympus OM-D E-M10 a stellar buy right now — especially since you also get a great kit lens included. With the M.Zuiko Digital ED 14-42mm, you're covering a wide range of focal lengths, and the camera itself is a great everyday option with its 20MP Micro Four Thirds sensor. While not a high-end camera by any means, the E-M10 is a fantastic option that shouldn't be overlooked by beginners or experienced photographers alike.<a class="view-deal button" href="https://www.adorama.com/olympus-om-d-e-m10-mark-iv-camera-14-42-mm/p/iomem104bk#reviews" target="_blank" rel="nofollow" data-dimension112="ec38c0e7-31b8-4b04-b3ab-a05215bf0d3e" data-action="Deal Block" data-label="OM-D E-M10 Mark IV Camera with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ Lens" data-dimension48="OM-D E-M10 Mark IV Camera with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ Lens" data-dimension25="$699.99">View Deal</a></p></div><ul><li><strong>See more:</strong> <a href="https://www.adorama.com/">check out all of today's deals at Adorama</a></li></ul><h2 id="is-the-olympus-em-10-still-worth-it-in-2026">Is the Olympus EM-10 still worth it in 2026?</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5069px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="PWC3SzKK8BkrWLQmzV3DfZ" name="P1002873_Olympus OM-D E-M10 IV.JPG" alt="Olympus OM-D E-M10 Mark IV" src="https://cdn.mos.cms.futurecdn.net/PWC3SzKK8BkrWLQmzV3DfZ.jpg" mos="" align="middle" fullscreen="" width="5069" height="2851" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The Lumix L10 does have quite a few advantages over the Olympus. For one, the L10's in-built lens features a f/1.7 aperture at its widest, which means you'll get a bit more bokeh and light-gathering capability. The L10 is also a much more modern camera in terms of autofocus, menus, and the various in-built JPEG settings, meaning it will probably be easier to nail that 'film-like' look straight out of camera.</p><p>The EM-10 is a great little camera, however. That's especially the case if you're willing to put in a bit of post-processing legwork in Lightroom or the like. You can simply shoot in RAW, then apply one of hundreds of film-like presets that are readily available online. It's an extra step, but you can definitely still get that vintage, retro look easily with the Olympus.</p><p>I also think the bundled M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ is a really great deal here. You can opt for the body-only listing <a href="https://www.adorama.com/olympus-om-d-e-m10-mark-iv-mirrorless-camera-body-only/p/iomem104b">for just $599</a>, but I think it's worth getting the kit lens here for an extra $100. It's a very, very small pancake zoom that's actually quite impressive at the wider end, and <a href="https://www.techradar.com/cameras/mirrorless-cameras/i-ditched-my-pricey-full-frame-camera-and-downsized-for-a-year-here-are-5-lessons-learnt">I've taken some great travel shots</a> with it over the years. The downside of this lens is that it's not weather-sealed, but then again, neither is the Lumix L10!</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ I've scanned Adorama's Memorial Day sale: these are the 15 best early deals on Canon, Sony, Nikon, and other brands ]]></title>
                                                                                                <dc:content><![CDATA[ <p>This time of year isn't traditionally known for camera deals, but Adorama <a href="https://www.adorama.com/g/memorial-day-deals" target="_blank">has just launched a Memorial Day sale</a> ahead of next week, offering a range of great discounts.</p><p>I've been scanning the retailer's sale to find the best deals today, and while there aren't many new record-low prices, there are quite a few deals that match previous records. That includes bodies from Canon, Nikon, Sony, and many other leading brands.</p><p>I've rounded up all of today's best prices below, including models we've personally tested and reviewed here at TechRadar. In fact, quite a few of our favorites are included here, such as the Canon R5 Mark II, the Nikon Z6 III, and the Sony a7CR. I've also spotted discounts on Fujifilm, Panasonic, and OM System bodies, which are fantastic if you're looking for alternatives to the 'big three'. </p><p>Finally, If you're interested in other products, we'd also highly recommend bookmarking our main <a href="https://www.techradar.com/deals/memorial-day-sales">Memorial Day sales</a> page. That's being updated ahead of the big day itself next week with not just cameras, but staff-picked deals on TVs, laptops, and other tech.</p><h3 class="article-body__section" id="section-memorial-day-camera-deals-canon"><span>Memorial day camera deals - Canon</span></h3><div class="product"><a data-dimension112="0e85a026-58da-417b-af39-21515b32b0f4" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:826px;"><p class="vanilla-image-block" style="padding-top:99.88%;"><img id="CafKLHTZM9Zfm735SvuRbK" name="canon eos r5 mark ii.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/CafKLHTZM9Zfm735SvuRbK.jpg" mos="" align="middle" fullscreen="" width="826" height="825" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r5-mark-ii-review" data-dimension112="0e85a026-58da-417b-af39-21515b32b0f4" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99">Canon EOS R5 Mark II review</a> awarded this stunning flagship camera a full five stars out of five – and it's easy to see why. Alongside incredible autofocus (easily some of the best we've ever tested), a 45MP full-frame sensor, and a host of new computational features, the EOS R5 Mark II is easily one of the best cameras on the market right now. Is it overkill for most? Arguably. However, professional photographers will love how this camera makes the most demanding of tasks easy. Today's discount isn't just a tariff-beating deal, but it's also $100 cheaper than the previous record low.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1840289-REG/canon_6536c002_eos_r5_mark_ii.html">was $4399 <strong>now $3,899</strong></a><a class="view-deal button" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow" data-dimension112="0e85a026-58da-417b-af39-21515b32b0f4" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99">View Deal</a></p></div><div class="product"><a data-dimension112="d7eb9da7-b83b-4a2e-b074-ea31df7ec166" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:425px;"><p class="vanilla-image-block" style="padding-top:69.41%;"><img id="vL6pxyuNBPyj6GgTMg5yoK" name="canon eos r8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vL6pxyuNBPyj6GgTMg5yoK.jpg" mos="" align="middle" fullscreen="" width="425" height="295" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Canon's low-cost full-frame RF-mount camera is now even cheaper with this decent Black Friday price cut. The EOS R8 packs many of the same features as the pricier EOS R6 II, including the 24.2MP sensor and 4K 60p video recording. We explained the key <a href="https://www.techradar.com/versus/canon-eos-r8-vs-r6-mark-ii-the-differences-explained" data-dimension112="d7eb9da7-b83b-4a2e-b074-ea31df7ec166" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449">EOS R8 and EOS R6 Mark II differences,</a> so if you can do without in-body image stabilization and sturdier build quality, then you can make a decent saving by opting for the smaller and lighter EOS R8. This is a price we've seen before, but it's technically a record low – and doubly impressive considering recent price hikes.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1748813-REG/canon_eos_r8_mirrorless_camera.html">was $1649 <strong>now $1,449</strong></a><a class="view-deal button" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow" data-dimension112="d7eb9da7-b83b-4a2e-b074-ea31df7ec166" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449">View Deal</a></p></div><div class="product"><a data-dimension112="2c785281-ce5a-4284-bf1b-602248c7c130" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Wpei8XK22VHypgDH6HSsuj" name="Canon-EOS-R6-Mark-II.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/Wpei8XK22VHypgDH6HSsuj.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The EOS R6 Mark II is one of the best mirrorless hybrid cameras of the past few years. Our <a href="https://www.techradar.com/reviews/canon-eos-r6-ii-review-hybrid-just-got-better" target="_blank" data-dimension112="2c785281-ce5a-4284-bf1b-602248c7c130" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999">Canon EOS R6 II review</a> awarded this excellent model an impressive four and a half stars out of five, praising its autofocus, ISO handling, and burst shooting, so it's an easy recommendation, even if it isn't the latest model anymore. Annoyingly, this one has been $100 cheaper before, but today's discount is actually better than Black Friday, impressively.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1733214-REG/canon_eos_r6_mark_ii.html">was $2299 <strong>now $1,999</strong></a><a class="view-deal button" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow" data-dimension112="2c785281-ce5a-4284-bf1b-602248c7c130" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999">View Deal</a></p></div><h3 class="article-body__section" id="section-memorial-day-camera-deals-nikon"><span>Memorial day camera deals - Nikon</span></h3><div class="product"><a data-dimension112="115841b4-c970-4ba0-95db-687e9e52d317" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9cZErL68yUuCj7GxVR5ZoL" name="1730207104.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/9cZErL68yUuCj7GxVR5ZoL.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="115841b4-c970-4ba0-95db-687e9e52d317" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">Z6III: was $2499 now $1996.95</a></strong><br>TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review" target="_blank">Nikon Z6 III review</a> awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at Adorama and other retailers.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html">was $2699 <strong>now $1,996</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="115841b4-c970-4ba0-95db-687e9e52d317" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">View Deal</a></p></div><div class="product"><a data-dimension112="dbb08d29-416f-4492-99f9-4f7688185a01" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="i5NYLFJ2T6umircLPZe3ua" name="Nikon Z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/i5NYLFJ2T6umircLPZe3ua.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>We rate the Nikon Z8 as the <a href="https://www.techradar.com/news/best-mirrorless-camera#section-the-best-pro-hybrid-mirrorless-camera" data-dimension112="dbb08d29-416f-4492-99f9-4f7688185a01" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">best full-frame hybrid camera for pros</a> - although, of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our <a href="https://www.techradar.com/reviews/nikon-z8-review">Nikon Z8 review</a> awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but again, tariffs have unfortunately shifted the price for this one up a notch in recent months.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html">was $3999 <strong>now $3,396.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow" data-dimension112="dbb08d29-416f-4492-99f9-4f7688185a01" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">View Deal</a></p></div><div class="product"><a data-dimension112="47e9520a-cd74-46ef-8490-a0a270bffd19" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="47e9520a-cd74-46ef-8490-a0a270bffd19" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">Z5 II (body): was $1846.95 now $1596.95</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">and B&H Photo</a>. I loved this model <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it</a> and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">was $1849 <strong>now $1,596</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="47e9520a-cd74-46ef-8490-a0a270bffd19" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">View Deal</a></p></div><div class="product"><a data-dimension112="1ccfcd86-c807-44cc-a3fd-5b69b402aa4d" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95" href="https://www.adorama.com/nikon-z30-dx-format-mirrorless-camera-body-64gb-bundle/p/nkz30ak" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2202px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="yxnh38fBg8UqJzkLU4CeAZ" name="Nikon Z30 white background" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/yxnh38fBg8UqJzkLU4CeAZ.jpg" mos="" align="middle" fullscreen="" width="2202" height="2202" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Z30 is Nikon's cheapest mirrorless camera, and a great choice if you're looking to get started with either photography or video. Primarily designed for beginner vloggers, the Z30 features excellent 4K video, a flip-out touchscreen, plus a dedicated mic port. A lack of a viewfinder means this isn't the best for dedicated photographers, but if you're coming from a phone, you may not mind that.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1713849-REG/nikon_z30_mirrorless_camera.html" data-dimension112="1ccfcd86-c807-44cc-a3fd-5b69b402aa4d" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95">was $806 <strong>now $606.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nikon-z30-dx-format-mirrorless-camera-body-64gb-bundle/p/nkz30ak" target="_blank" rel="nofollow" data-dimension112="1ccfcd86-c807-44cc-a3fd-5b69b402aa4d" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95">View Deal</a></p></div><h3 class="article-body__section" id="section-memorial-day-camera-deals-sony"><span>Memorial day camera deals - Sony</span></h3><div class="product"><a data-dimension112="a96737b3-e645-44eb-aad9-bd07627703cd" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="NsUTsUnR6WANKo6sKJx8mh" name="Sony Alpha a7 IV product.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/NsUTsUnR6WANKo6sKJx8mh.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="a96737b3-e645-44eb-aad9-bd07627703cd" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">Alpha A7 IV: was $2699 now $1998</a></strong><br>While the A7 IV is no longer the latest and greatest hybrid flagship, we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at a price that matches the previous record-low.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1667800-REG/sony_ilce_7m4_b_alpha_a7_iv_mirrorless.html">was $2699 <strong>now $1,998</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="a96737b3-e645-44eb-aad9-bd07627703cd" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">View Deal</a></p></div><div class="product"><a data-dimension112="56843e63-2c4b-4baa-9419-8dd9167766f1" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298" href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YyVhXmyKLqf3D7FT9JBmyj" name="1716289482.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YyVhXmyKLqf3D7FT9JBmyj.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow" data-dimension112="56843e63-2c4b-4baa-9419-8dd9167766f1" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298">A7R IV (M2): was $4198 now $3298</a></strong><br>XXXX</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1731389-REG/sony_alpha_camera.html">was $4199 <strong>now $3,298</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow" data-dimension112="56843e63-2c4b-4baa-9419-8dd9167766f1" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298">View Deal</a></p></div><div class="product"><a data-dimension112="b2f1457b-33ab-4d53-84d0-0a3cf5b9c8e3" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998" href="https://www.adorama.com/sony-alpha-a7cr-mirrorless-camera/p/isoa7cr" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="vmBm4EWfLZuEdussePXRV" name="a7CR" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vmBm4EWfLZuEdussePXRV.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The a7CR might just be the ultimate travel camera. With its 61MP sensor, excellent autofocus, and range-finger-esque design, it's a fantastic choice if you want a powerful camera with a compact form factor. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7c-r-review" data-dimension112="b2f1457b-33ab-4d53-84d0-0a3cf5b9c8e3" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998">Sony a7CR review</a> almost awarded this one full marks, with our only major complaints being the price and the relatively small viewfinder, which you can forgive considering it's being squeezed onto such a small body.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1784157-REG/sony_a7cr_mirrorless_camera_black.html">was <del>$3,399</del> <strong>now $2,998</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7cr-mirrorless-camera/p/isoa7cr" target="_blank" rel="nofollow" data-dimension112="b2f1457b-33ab-4d53-84d0-0a3cf5b9c8e3" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998">View Deal</a></p></div><div class="product"><a data-dimension112="c066e60d-76ff-4f71-94ff-9251a099d05e" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698" href="https://www.adorama.com/sony-alpha-1-mirrorless-camera/p/isoa1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="f8BEWyrxqmLPwLAQznyZ7Q" name="Alpha 1" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/f8BEWyrxqmLPwLAQznyZ7Q.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha 1's eye-wateringly high price tag will mean that it's not for everybody, but a decent price cut at Adorama today means it's a little easier on the pocket. And, if you have deep pockets, then the first Alpha 1 is still an amazing do-it-all camera. With incredible autofocus, 8K video, and a 50.1MP full-frame sensor, the Sony Alpha 1 can still keep up with the competition - even if it isn't right at the cutting edge for the brand anymore.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1619483-REG/sony_ilce_1_b_alpha_a1_mirrorless_digital.html" data-dimension112="c066e60d-76ff-4f71-94ff-9251a099d05e" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698">was <del>$6,199</del> <strong>now $5,698</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-1-mirrorless-camera/p/isoa1" target="_blank" rel="nofollow" data-dimension112="c066e60d-76ff-4f71-94ff-9251a099d05e" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698">View Deal</a></p></div><h3 class="article-body__section" id="section-memorial-day-camera-deals-other-brands"><span>Memorial day camera deals - other brands</span></h3><div class="product"><a data-dimension112="f71b5076-7f8f-44f1-b4e5-1d109d1d769c" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95" href="https://www.adorama.com/fujifilm-gfx-100s-ii-102-mp-mirrorless-camera/p/ifjgfx100sm2" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="a9xw72adbR2gnjwUKZkcfV" name="GFX 100S II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/a9xw72adbR2gnjwUKZkcfV.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The GFX 100S II is one of the most usable and affordable medium-format cameras on the market. Affordable, is of course, relative in this case, but you get a lot of camera for your money with the outstanding GFX 100S II. Alongside jaw-droppingly good image quality, the 8 stops of image stabilization and a surprisingly ergonomic form factor mean that this camera is a credible alternative to the full-frame flagships. </p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1827223-REG/fujifilm_600023616_gfx_100s_ii_medium.html" data-dimension112="f71b5076-7f8f-44f1-b4e5-1d109d1d769c" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95">was <del>$5,699</del> <strong>now $5,199.95</strong></a><a class="view-deal button" href="https://www.adorama.com/fujifilm-gfx-100s-ii-102-mp-mirrorless-camera/p/ifjgfx100sm2" target="_blank" rel="nofollow" data-dimension112="f71b5076-7f8f-44f1-b4e5-1d109d1d769c" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95">View Deal</a></p></div><div class="product"><a data-dimension112="c77ac7aa-8a59-408d-b294-a4dac5bb0c9d" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99" href="https://www.adorama.com/panasonic-lumix-s1ii-mirrorless-camera-body-full-frame/p/pcs1m2n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ZJQqFNKbEmuQQdejAsdBU" name="Lumix S1 II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/ZJQqFNKbEmuQQdejAsdBU.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Lumix S1 II is an easy recommendation with today's price cut at Adorama as it addresses our main criticism of this otherwise excellent camera - the price! With a partially stacked 24MP full-frame sensor, 6K video, and an expansive range of video codecs, the S1 II is easily one of the best video workhorses on the market right now. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-s1-ii-review" data-dimension112="c77ac7aa-8a59-408d-b294-a4dac5bb0c9d" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99">Panasonic Lumix S1 II review</a> stopped just short of awarding this one a full five stars, but it's a great choice at this price for sure.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1945158-REG/panasonic_dc_s1m2body9_lumix_s1_ii_mirrorless.html">was <del>$3,897</del> <strong>now $2,897.99</strong></a><a class="view-deal button" href="https://www.adorama.com/panasonic-lumix-s1ii-mirrorless-camera-body-full-frame/p/pcs1m2n" target="_blank" rel="nofollow" data-dimension112="c77ac7aa-8a59-408d-b294-a4dac5bb0c9d" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99">View Deal</a></p></div><div class="product"><a data-dimension112="2c8b9f99-20e2-4e56-8302-1c61ade8a8d6" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99" href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kt4N4CBXskYwPsKph8cJtR" name="Panasonic Lumix S5 II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kt4N4CBXskYwPsKph8cJtR.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow" data-dimension112="2c8b9f99-20e2-4e56-8302-1c61ade8a8d6" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99">Lumix S5 II: was $1997.99 now $1597.99</a></strong><br>The Panasonic S5 II is easily one of our favorite hybrid flagships right now - especially because today's discount at Adorama makes it a competitive choice to the likes of the Nikon Z6 III. Highlight features for the S5 II include a new 24MP full-frame sensor with phase detection AF (a first for Panasonic),  uncropped 6K / 30p video, and superb image stabilization. We were also impressed by the S5 II's rugged build quality and overall well-thought-out ergonomics, which is obviously handy when pairing up with some of the larger lenses available in the L-Mount ecosystem. Check out our <a href="https://www.techradar.com/reviews/panasonic-lumix-s5-ii-review-time-to-switch#section-how-i-tested-the-panasonic-lumix-s5-ii">Panasonic S5 II review</a> for more details on this excellent camera.</p><p><strong>B&H Photo:</strong> <a href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n">was <del>$1,897</del> <strong>now $1,697.99</strong></a><a class="view-deal button" href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow" data-dimension112="2c8b9f99-20e2-4e56-8302-1c61ade8a8d6" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99">View Deal</a></p></div><div class="product"><a data-dimension112="96ab0825-94c2-4af7-9d6a-d78a11010fe3" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1509px;"><p class="vanilla-image-block" style="padding-top:99.34%;"><img id="kkv5urZVe74Y56qmBvL3kA" name="1721901400.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kkv5urZVe74Y56qmBvL3kA.jpg" mos="" align="middle" fullscreen="" width="1509" height="1499" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="96ab0825-94c2-4af7-9d6a-d78a11010fe3" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">OM-1 Mark II: was $2399.99 now $1999.99</a></strong><br>This is, so far, the cheapest price yet for a camera we called 'mind-blowingly capable in our <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om-1-ii-review">OM System OM-1 II review</a>. Key features include a 20MP BSI Micro Four Thirds sensor with blazingly quick shooting speeds and a host of innovative built-in software features. While the OM-1 II has niche appeal, it's a superb option for adventure, wildlife, and landscape/travel photographers looking to cut a bulky kit bag down to size.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1806609-REG/om_system_v210040bu000_om_1_mark_ii_camera.html">was <del>$2,399</del> <strong>now $1,999.99</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="96ab0825-94c2-4af7-9d6a-d78a11010fe3" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">View Deal</a></p></div><div class="product"><a data-dimension112="6123fe2e-fd24-4b16-a835-872221a5c911" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qX8i4CwfUkJ5ieJPRxZAZY" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qX8i4CwfUkJ5ieJPRxZAZY.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="6123fe2e-fd24-4b16-a835-872221a5c911" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699">OM-3 camera: was $1999 now $1699</a></strong><br>We've been waiting for the stunning OM System OM-3 to get a decent price cut ever since it was released earlier this year, and here we are. While still pricey, you get the same speedy stacked 20MP Micro Four Thirds sensor as the flagship OM System OM-1 Mark II, intelligent subject-tracking autofocus, and up to 50FPS continuous burst. There's also OM System's Log color profile for video and support for 4K capture at 60FPS. All that is wrapped up in a design that we think stands out as one of the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">most appealing on the market right now</a>. Today's price cut is a new record-low, so it's definitely worth checking out.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1876132-REG/om_system_v210050sw000_om_3_mirrorless_camera.html">was <del>$1999</del> <strong>now $1,699</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="6123fe2e-fd24-4b16-a835-872221a5c911" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699">View Deal</a></p></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/ive-scanned-adoramas-memorial-day-sale-these-are-the-15-best-early-deals-on-canon-sony-nikon-and-other-brands</link>
                                                                            <description>
                            <![CDATA[ Some of our favorite cameras from Sony, Canon, Nikon, and others are on sale today in the Adorama Memorial Day sale. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">WPQcdiNWasGuD6gNvC5rYS</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/sSAyr6dSv4DshShDReXAwA-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 18 May 2026 14:09:19 +0000</pubDate>                                                                                                                                <updated>Thu, 21 May 2026 15:09:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/sSAyr6dSv4DshShDReXAwA-1280-80.jpg">
                                                            <media:credit><![CDATA[Future | Tim Coleman]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z6 III camera in the hand with no lens attached and full-frame sensor on display]]></media:description>                                                            <media:text><![CDATA[Nikon Z6 III camera in the hand with no lens attached and full-frame sensor on display]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Z6 III camera in the hand with no lens attached and full-frame sensor on display]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/sSAyr6dSv4DshShDReXAwA-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>This time of year isn't traditionally known for camera deals, but Adorama <a href="https://www.adorama.com/g/memorial-day-deals" target="_blank">has just launched a Memorial Day sale</a> ahead of next week, offering a range of great discounts.</p><p>I've been scanning the retailer's sale to find the best deals today, and while there aren't many new record-low prices, there are quite a few deals that match previous records. That includes bodies from Canon, Nikon, Sony, and many other leading brands.</p><p>I've rounded up all of today's best prices below, including models we've personally tested and reviewed here at TechRadar. In fact, quite a few of our favorites are included here, such as the Canon R5 Mark II, the Nikon Z6 III, and the Sony a7CR. I've also spotted discounts on Fujifilm, Panasonic, and OM System bodies, which are fantastic if you're looking for alternatives to the 'big three'. </p><p>Finally, If you're interested in other products, we'd also highly recommend bookmarking our main <a href="https://www.techradar.com/deals/memorial-day-sales">Memorial Day sales</a> page. That's being updated ahead of the big day itself next week with not just cameras, but staff-picked deals on TVs, laptops, and other tech.</p><h3 class="article-body__section" id="section-memorial-day-camera-deals-canon"><span>Memorial day camera deals - Canon</span></h3><div class="product"><a data-dimension112="0e85a026-58da-417b-af39-21515b32b0f4" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:826px;"><p class="vanilla-image-block" style="padding-top:99.88%;"><img id="CafKLHTZM9Zfm735SvuRbK" name="canon eos r5 mark ii.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/CafKLHTZM9Zfm735SvuRbK.jpg" mos="" align="middle" fullscreen="" width="826" height="825" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r5-mark-ii-review" data-dimension112="0e85a026-58da-417b-af39-21515b32b0f4" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99">Canon EOS R5 Mark II review</a> awarded this stunning flagship camera a full five stars out of five – and it's easy to see why. Alongside incredible autofocus (easily some of the best we've ever tested), a 45MP full-frame sensor, and a host of new computational features, the EOS R5 Mark II is easily one of the best cameras on the market right now. Is it overkill for most? Arguably. However, professional photographers will love how this camera makes the most demanding of tasks easy. Today's discount isn't just a tariff-beating deal, but it's also $100 cheaper than the previous record low.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1840289-REG/canon_6536c002_eos_r5_mark_ii.html">was $4399 <strong>now $3,899</strong></a><a class="view-deal button" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow" data-dimension112="0e85a026-58da-417b-af39-21515b32b0f4" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99">View Deal</a></p></div><div class="product"><a data-dimension112="d7eb9da7-b83b-4a2e-b074-ea31df7ec166" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:425px;"><p class="vanilla-image-block" style="padding-top:69.41%;"><img id="vL6pxyuNBPyj6GgTMg5yoK" name="canon eos r8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vL6pxyuNBPyj6GgTMg5yoK.jpg" mos="" align="middle" fullscreen="" width="425" height="295" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Canon's low-cost full-frame RF-mount camera is now even cheaper with this decent Black Friday price cut. The EOS R8 packs many of the same features as the pricier EOS R6 II, including the 24.2MP sensor and 4K 60p video recording. We explained the key <a href="https://www.techradar.com/versus/canon-eos-r8-vs-r6-mark-ii-the-differences-explained" data-dimension112="d7eb9da7-b83b-4a2e-b074-ea31df7ec166" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449">EOS R8 and EOS R6 Mark II differences,</a> so if you can do without in-body image stabilization and sturdier build quality, then you can make a decent saving by opting for the smaller and lighter EOS R8. This is a price we've seen before, but it's technically a record low – and doubly impressive considering recent price hikes.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1748813-REG/canon_eos_r8_mirrorless_camera.html">was $1649 <strong>now $1,449</strong></a><a class="view-deal button" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow" data-dimension112="d7eb9da7-b83b-4a2e-b074-ea31df7ec166" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449">View Deal</a></p></div><div class="product"><a data-dimension112="2c785281-ce5a-4284-bf1b-602248c7c130" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Wpei8XK22VHypgDH6HSsuj" name="Canon-EOS-R6-Mark-II.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/Wpei8XK22VHypgDH6HSsuj.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The EOS R6 Mark II is one of the best mirrorless hybrid cameras of the past few years. Our <a href="https://www.techradar.com/reviews/canon-eos-r6-ii-review-hybrid-just-got-better" target="_blank" data-dimension112="2c785281-ce5a-4284-bf1b-602248c7c130" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999">Canon EOS R6 II review</a> awarded this excellent model an impressive four and a half stars out of five, praising its autofocus, ISO handling, and burst shooting, so it's an easy recommendation, even if it isn't the latest model anymore. Annoyingly, this one has been $100 cheaper before, but today's discount is actually better than Black Friday, impressively.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1733214-REG/canon_eos_r6_mark_ii.html">was $2299 <strong>now $1,999</strong></a><a class="view-deal button" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow" data-dimension112="2c785281-ce5a-4284-bf1b-602248c7c130" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999">View Deal</a></p></div><h3 class="article-body__section" id="section-memorial-day-camera-deals-nikon"><span>Memorial day camera deals - Nikon</span></h3><div class="product"><a data-dimension112="115841b4-c970-4ba0-95db-687e9e52d317" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9cZErL68yUuCj7GxVR5ZoL" name="1730207104.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/9cZErL68yUuCj7GxVR5ZoL.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="115841b4-c970-4ba0-95db-687e9e52d317" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">Z6III: was $2499 now $1996.95</a></strong><br>TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review" target="_blank">Nikon Z6 III review</a> awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at Adorama and other retailers.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html">was $2699 <strong>now $1,996</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="115841b4-c970-4ba0-95db-687e9e52d317" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">View Deal</a></p></div><div class="product"><a data-dimension112="dbb08d29-416f-4492-99f9-4f7688185a01" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="i5NYLFJ2T6umircLPZe3ua" name="Nikon Z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/i5NYLFJ2T6umircLPZe3ua.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>We rate the Nikon Z8 as the <a href="https://www.techradar.com/news/best-mirrorless-camera#section-the-best-pro-hybrid-mirrorless-camera" data-dimension112="dbb08d29-416f-4492-99f9-4f7688185a01" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">best full-frame hybrid camera for pros</a> - although, of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our <a href="https://www.techradar.com/reviews/nikon-z8-review">Nikon Z8 review</a> awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but again, tariffs have unfortunately shifted the price for this one up a notch in recent months.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html">was $3999 <strong>now $3,396.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow" data-dimension112="dbb08d29-416f-4492-99f9-4f7688185a01" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">View Deal</a></p></div><div class="product"><a data-dimension112="47e9520a-cd74-46ef-8490-a0a270bffd19" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="47e9520a-cd74-46ef-8490-a0a270bffd19" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">Z5 II (body): was $1846.95 now $1596.95</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">and B&H Photo</a>. I loved this model <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it</a> and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">was $1849 <strong>now $1,596</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="47e9520a-cd74-46ef-8490-a0a270bffd19" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">View Deal</a></p></div><div class="product"><a data-dimension112="1ccfcd86-c807-44cc-a3fd-5b69b402aa4d" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95" href="https://www.adorama.com/nikon-z30-dx-format-mirrorless-camera-body-64gb-bundle/p/nkz30ak" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2202px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="yxnh38fBg8UqJzkLU4CeAZ" name="Nikon Z30 white background" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/yxnh38fBg8UqJzkLU4CeAZ.jpg" mos="" align="middle" fullscreen="" width="2202" height="2202" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Z30 is Nikon's cheapest mirrorless camera, and a great choice if you're looking to get started with either photography or video. Primarily designed for beginner vloggers, the Z30 features excellent 4K video, a flip-out touchscreen, plus a dedicated mic port. A lack of a viewfinder means this isn't the best for dedicated photographers, but if you're coming from a phone, you may not mind that.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1713849-REG/nikon_z30_mirrorless_camera.html" data-dimension112="1ccfcd86-c807-44cc-a3fd-5b69b402aa4d" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95">was $806 <strong>now $606.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nikon-z30-dx-format-mirrorless-camera-body-64gb-bundle/p/nkz30ak" target="_blank" rel="nofollow" data-dimension112="1ccfcd86-c807-44cc-a3fd-5b69b402aa4d" data-action="Deal Block" data-label="Z30" data-dimension48="Z30" data-dimension25="$606.95">View Deal</a></p></div><h3 class="article-body__section" id="section-memorial-day-camera-deals-sony"><span>Memorial day camera deals - Sony</span></h3><div class="product"><a data-dimension112="a96737b3-e645-44eb-aad9-bd07627703cd" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="NsUTsUnR6WANKo6sKJx8mh" name="Sony Alpha a7 IV product.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/NsUTsUnR6WANKo6sKJx8mh.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="a96737b3-e645-44eb-aad9-bd07627703cd" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">Alpha A7 IV: was $2699 now $1998</a></strong><br>While the A7 IV is no longer the latest and greatest hybrid flagship, we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at a price that matches the previous record-low.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1667800-REG/sony_ilce_7m4_b_alpha_a7_iv_mirrorless.html">was $2699 <strong>now $1,998</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="a96737b3-e645-44eb-aad9-bd07627703cd" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">View Deal</a></p></div><div class="product"><a data-dimension112="56843e63-2c4b-4baa-9419-8dd9167766f1" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298" href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YyVhXmyKLqf3D7FT9JBmyj" name="1716289482.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YyVhXmyKLqf3D7FT9JBmyj.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow" data-dimension112="56843e63-2c4b-4baa-9419-8dd9167766f1" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298">A7R IV (M2): was $4198 now $3298</a></strong><br>XXXX</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1731389-REG/sony_alpha_camera.html">was $4199 <strong>now $3,298</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7r-iv-v2-mirrorless-camera/p/isoa7r4n" target="_blank" rel="nofollow" data-dimension112="56843e63-2c4b-4baa-9419-8dd9167766f1" data-action="Deal Block" data-label="A7R IV (M2)" data-dimension48="A7R IV (M2)" data-dimension25="$3298">View Deal</a></p></div><div class="product"><a data-dimension112="b2f1457b-33ab-4d53-84d0-0a3cf5b9c8e3" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998" href="https://www.adorama.com/sony-alpha-a7cr-mirrorless-camera/p/isoa7cr" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="vmBm4EWfLZuEdussePXRV" name="a7CR" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vmBm4EWfLZuEdussePXRV.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The a7CR might just be the ultimate travel camera. With its 61MP sensor, excellent autofocus, and range-finger-esque design, it's a fantastic choice if you want a powerful camera with a compact form factor. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7c-r-review" data-dimension112="b2f1457b-33ab-4d53-84d0-0a3cf5b9c8e3" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998">Sony a7CR review</a> almost awarded this one full marks, with our only major complaints being the price and the relatively small viewfinder, which you can forgive considering it's being squeezed onto such a small body.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1784157-REG/sony_a7cr_mirrorless_camera_black.html">was <del>$3,399</del> <strong>now $2,998</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7cr-mirrorless-camera/p/isoa7cr" target="_blank" rel="nofollow" data-dimension112="b2f1457b-33ab-4d53-84d0-0a3cf5b9c8e3" data-action="Deal Block" data-label="a7CR" data-dimension48="a7CR" data-dimension25="$2998">View Deal</a></p></div><div class="product"><a data-dimension112="c066e60d-76ff-4f71-94ff-9251a099d05e" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698" href="https://www.adorama.com/sony-alpha-1-mirrorless-camera/p/isoa1" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="f8BEWyrxqmLPwLAQznyZ7Q" name="Alpha 1" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/f8BEWyrxqmLPwLAQznyZ7Q.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha 1's eye-wateringly high price tag will mean that it's not for everybody, but a decent price cut at Adorama today means it's a little easier on the pocket. And, if you have deep pockets, then the first Alpha 1 is still an amazing do-it-all camera. With incredible autofocus, 8K video, and a 50.1MP full-frame sensor, the Sony Alpha 1 can still keep up with the competition - even if it isn't right at the cutting edge for the brand anymore.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1619483-REG/sony_ilce_1_b_alpha_a1_mirrorless_digital.html" data-dimension112="c066e60d-76ff-4f71-94ff-9251a099d05e" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698">was <del>$6,199</del> <strong>now $5,698</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-1-mirrorless-camera/p/isoa1" target="_blank" rel="nofollow" data-dimension112="c066e60d-76ff-4f71-94ff-9251a099d05e" data-action="Deal Block" data-label="Alpha 1" data-dimension48="Alpha 1" data-dimension25="$5698">View Deal</a></p></div><h3 class="article-body__section" id="section-memorial-day-camera-deals-other-brands"><span>Memorial day camera deals - other brands</span></h3><div class="product"><a data-dimension112="f71b5076-7f8f-44f1-b4e5-1d109d1d769c" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95" href="https://www.adorama.com/fujifilm-gfx-100s-ii-102-mp-mirrorless-camera/p/ifjgfx100sm2" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="a9xw72adbR2gnjwUKZkcfV" name="GFX 100S II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/a9xw72adbR2gnjwUKZkcfV.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The GFX 100S II is one of the most usable and affordable medium-format cameras on the market. Affordable, is of course, relative in this case, but you get a lot of camera for your money with the outstanding GFX 100S II. Alongside jaw-droppingly good image quality, the 8 stops of image stabilization and a surprisingly ergonomic form factor mean that this camera is a credible alternative to the full-frame flagships. </p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1827223-REG/fujifilm_600023616_gfx_100s_ii_medium.html" data-dimension112="f71b5076-7f8f-44f1-b4e5-1d109d1d769c" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95">was <del>$5,699</del> <strong>now $5,199.95</strong></a><a class="view-deal button" href="https://www.adorama.com/fujifilm-gfx-100s-ii-102-mp-mirrorless-camera/p/ifjgfx100sm2" target="_blank" rel="nofollow" data-dimension112="f71b5076-7f8f-44f1-b4e5-1d109d1d769c" data-action="Deal Block" data-label="GFX 100S II" data-dimension48="GFX 100S II" data-dimension25="$5199.95">View Deal</a></p></div><div class="product"><a data-dimension112="c77ac7aa-8a59-408d-b294-a4dac5bb0c9d" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99" href="https://www.adorama.com/panasonic-lumix-s1ii-mirrorless-camera-body-full-frame/p/pcs1m2n" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ZJQqFNKbEmuQQdejAsdBU" name="Lumix S1 II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/ZJQqFNKbEmuQQdejAsdBU.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Lumix S1 II is an easy recommendation with today's price cut at Adorama as it addresses our main criticism of this otherwise excellent camera - the price! With a partially stacked 24MP full-frame sensor, 6K video, and an expansive range of video codecs, the S1 II is easily one of the best video workhorses on the market right now. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-s1-ii-review" data-dimension112="c77ac7aa-8a59-408d-b294-a4dac5bb0c9d" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99">Panasonic Lumix S1 II review</a> stopped just short of awarding this one a full five stars, but it's a great choice at this price for sure.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1945158-REG/panasonic_dc_s1m2body9_lumix_s1_ii_mirrorless.html">was <del>$3,897</del> <strong>now $2,897.99</strong></a><a class="view-deal button" href="https://www.adorama.com/panasonic-lumix-s1ii-mirrorless-camera-body-full-frame/p/pcs1m2n" target="_blank" rel="nofollow" data-dimension112="c77ac7aa-8a59-408d-b294-a4dac5bb0c9d" data-action="Deal Block" data-label="Lumix S1 II" data-dimension48="Lumix S1 II" data-dimension25="$2897.99">View Deal</a></p></div><div class="product"><a data-dimension112="2c8b9f99-20e2-4e56-8302-1c61ade8a8d6" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99" href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kt4N4CBXskYwPsKph8cJtR" name="Panasonic Lumix S5 II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kt4N4CBXskYwPsKph8cJtR.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow" data-dimension112="2c8b9f99-20e2-4e56-8302-1c61ade8a8d6" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99">Lumix S5 II: was $1997.99 now $1597.99</a></strong><br>The Panasonic S5 II is easily one of our favorite hybrid flagships right now - especially because today's discount at Adorama makes it a competitive choice to the likes of the Nikon Z6 III. Highlight features for the S5 II include a new 24MP full-frame sensor with phase detection AF (a first for Panasonic),  uncropped 6K / 30p video, and superb image stabilization. We were also impressed by the S5 II's rugged build quality and overall well-thought-out ergonomics, which is obviously handy when pairing up with some of the larger lenses available in the L-Mount ecosystem. Check out our <a href="https://www.techradar.com/reviews/panasonic-lumix-s5-ii-review-time-to-switch#section-how-i-tested-the-panasonic-lumix-s5-ii">Panasonic S5 II review</a> for more details on this excellent camera.</p><p><strong>B&H Photo:</strong> <a href="https://www.adorama.com/panasonic-lumix-s5ii-mirrorless-camera-body-only-full-frame-24mp/p/pcs5m2n">was <del>$1,897</del> <strong>now $1,697.99</strong></a><a class="view-deal button" href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow" data-dimension112="2c8b9f99-20e2-4e56-8302-1c61ade8a8d6" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1597.99">View Deal</a></p></div><div class="product"><a data-dimension112="96ab0825-94c2-4af7-9d6a-d78a11010fe3" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1509px;"><p class="vanilla-image-block" style="padding-top:99.34%;"><img id="kkv5urZVe74Y56qmBvL3kA" name="1721901400.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kkv5urZVe74Y56qmBvL3kA.jpg" mos="" align="middle" fullscreen="" width="1509" height="1499" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="96ab0825-94c2-4af7-9d6a-d78a11010fe3" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">OM-1 Mark II: was $2399.99 now $1999.99</a></strong><br>This is, so far, the cheapest price yet for a camera we called 'mind-blowingly capable in our <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om-1-ii-review">OM System OM-1 II review</a>. Key features include a 20MP BSI Micro Four Thirds sensor with blazingly quick shooting speeds and a host of innovative built-in software features. While the OM-1 II has niche appeal, it's a superb option for adventure, wildlife, and landscape/travel photographers looking to cut a bulky kit bag down to size.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1806609-REG/om_system_v210040bu000_om_1_mark_ii_camera.html">was <del>$2,399</del> <strong>now $1,999.99</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="96ab0825-94c2-4af7-9d6a-d78a11010fe3" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">View Deal</a></p></div><div class="product"><a data-dimension112="6123fe2e-fd24-4b16-a835-872221a5c911" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qX8i4CwfUkJ5ieJPRxZAZY" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qX8i4CwfUkJ5ieJPRxZAZY.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="6123fe2e-fd24-4b16-a835-872221a5c911" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699">OM-3 camera: was $1999 now $1699</a></strong><br>We've been waiting for the stunning OM System OM-3 to get a decent price cut ever since it was released earlier this year, and here we are. While still pricey, you get the same speedy stacked 20MP Micro Four Thirds sensor as the flagship OM System OM-1 Mark II, intelligent subject-tracking autofocus, and up to 50FPS continuous burst. There's also OM System's Log color profile for video and support for 4K capture at 60FPS. All that is wrapped up in a design that we think stands out as one of the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">most appealing on the market right now</a>. Today's price cut is a new record-low, so it's definitely worth checking out.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1876132-REG/om_system_v210050sw000_om_3_mirrorless_camera.html">was <del>$1999</del> <strong>now $1,699</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="6123fe2e-fd24-4b16-a835-872221a5c911" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1699">View Deal</a></p></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ I tried bird photography with Sony’s longest super-telephoto zoom lens and the new A7R VI — and after seeing my pin-sharp shots of rare and beautiful birds, I’m obsessed ]]></title>
                                                                                                <dc:content><![CDATA[ <p>There's an open nature reserve with a wetland, encircled by woodland, about a 10-minute drive from my house, and it’s one of my favorite places to go running. Sunrise on a cold morning here can be magical for photography too — the sun-kissed mist hovering over the water makes for dreamy conditions. </p><p>Throughout the year, the nature reserve attracts a range of migratory and rare species of birds, making it a popular spot for birding — people will drive a good hour or more to visit with their long lenses, spotting scopes and binoculars. </p><p>I've never tried serious bird photography myself, chiefly because I'm way too young for that (joking), but also because the longest lens I've ever owned is a 70-200mm, which doesn't get me nearly close enough. </p><p>Recently, however, I had the chance to test Sony's longest lens, the <a href="https://www.techradar.com/cameras/camera-lenses/i-tested-sonys-longest-telephoto-zoom-lens-and-its-a-winner-for-wildlife-photographers">FE 400-800mm F6.3-8 G OSS</a>, and the idea of trying bird photography suddenly became very appealing. </p>                    <div class= "tiktok-wrapper" style="min-height: 750px;"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@techradar/video/7640501866241002774" data-video-id="7640501866241002774" style="max-width: 605px; min-width: 325px;">                        <section>                            <a target="_blank" title="@techradar" href="https://www.tiktok.com/@techradar">@techradar</a>                            <p></p><a target="_blank" title="♬ original sound - TechRadar" href="https://www.tiktok.com/music/original-sound-7640501861820271382">♬ original sound - TechRadar</a></section>                    </blockquote></div>                <p>I paired the super-telephoto zoom lens with the new <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7r-vi-review">Sony A7R VI</a>. My logic was that the camera’s stellar bird-detection autofocus skills, blazing-fast shooting speeds of up to 30fps, and 66.8MP stacked sensor were perfect for bird photography when armed with the 400-800mm focal length. </p><p>One visit led to another, and before I knew it, I was out the door at 5am every morning, gear in hand.  </p><p>I had just found my new hobby. It happened a few years earlier than I care to admit, but why resist the inevitable? Yes, I'm now into birding, and I have this incredible <a href="https://www.techradar.com/best/best-sony-camera">Sony camera</a> gear to blame. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="ZocWiwGAydfBtpgHBkeu27" name="Sony FE 400-800mm F6.3-8 G OSS" alt="Man holding the Sony A7R VI up to his eye with the FE 400-800mm F6.3-8 G OSS supertelephoto zoom lens attached, he's standing on a boardwalk in a nature reserve" src="https://cdn.mos.cms.futurecdn.net/ZocWiwGAydfBtpgHBkeu27.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">I was out in the rain at times, but was confident that the lens and camera's weather-resistant design would withstand such conditions </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman)</span></figcaption></figure><h2 id="the-super-supertelephoto-lens">The super-supertelephoto lens</h2><p>When I first saw Sony’s 400-800mm lens in 2024, I thought it was a peculiar focal length. But after my bird photography testing, it feels like the perfect range for this genre. </p><p>For most bird photography — in the wild at least — you’ll want a focal length of at least 600mm to get close enough, but I found that even longer, at 800mm, was my most-used setting. </p><p>I wouldn’t want an 800mm prime lens, mind you, even if that meant benefitting from a slightly faster aperture. When you're locked in on a bird at 800mm, and it moves, which it will, it can be tricky to locate them again. That’s why quickly zooming out to 400mm is handy.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/sui8g8cq5GeDDpreuKEmK7.jpg" alt="The Sony A7R VI with the FE 400-800mm F6.3-8 G OSS supertelephoto zoom lens attached, stood on a boardwalk in a nature reserve" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/a6u6Rw4JXQDHeSNxYDmvH7.jpg" alt="Closeup of the Sony FE 400-800mm F6.3-8 G OSS supertelephoto zoom lens's tripod collar" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/9B4LQoihQAdFnHr8oNg4P7.jpg" alt="Closeup of the Sony FE 400-800mm F6.3-8 G OSS supertelephoto zoom lens's external controls" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure></figure><p>With a wider perspective at 400mm, you can locate the subject more easily, and then zoom back in again. In any case, about 10% of the time, the 400mm focal length was actually the better pick when I was lucky enough to get physically close. </p><p>Optical image stabilization is handy, smoothing out camera shake and consequently making this lens totally usable handheld. The focus range limiter is neat too, but I tended to keep the focus range set to 'full' given the birds could be located any distance from me at any point — in one spot, there are gauze bushes next to a boardwalk. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:66.65%;"><img id="fhaGjnuETaxhPjmEtanJXB" name="Sony FE 400-800mm F6.3-8 G OSS" alt="Wild birds in the natural habitat of a common in the UK" src="https://cdn.mos.cms.futurecdn.net/fhaGjnuETaxhPjmEtanJXB.jpg" mos="" align="middle" fullscreen="" width="2000" height="1333" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Even at 800mm and f/8, depth of field is plenty shallow enough for blurry backgrounds that make your subject stand out </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman)</span></figcaption></figure><p>The one thing against the lens is its maximum aperture, which is f/6.3 at 400mm and reduced to f/8 at 800mm. I usually opted for a 1/1000sec shutter speed at 800mm to freeze action, and at f/8 in anything but good light, you’ll find ISO needs to be bumped up, which impacts image quality. </p><p>Depth of field is not an issue, though. At 800mm and f/8, backgrounds are delightfully blurred, just about all of the bird is in sharp focus, and the photos looks great. </p><p>An upshot of the limited maximum aperture is that the lens is much lighter than Sony’s professional fast-aperture telephoto primes, such as the 600mm F4, and it’s much, much cheaper, too. For amateur bird photography, I think the 400-800mm F6.3-8 is the practically perfect lens. </p><div data-widget-type="review" data-model-name="Sony FE 400-800mm f/6.3-8 G OSS"></div><h2 id="the-speedy-highly-detailed-camera">The speedy, highly detailed camera</h2><p>If the 400-800mm F6.3-8 is the ideal lens for bird photography, the A7R VI proved to be its perfect partner. Like its predecessor, the camera features subject-detection autofocus with a dedicated option for birds, but it adds an auto option, which is handy when you’re regularly switching between subjects.  </p><p>For bird photography, however, I selected the dedicated AF mode on the assumption that this could help improve the camera’s scan rate, with less in the scene for it to be looking for — after trying both options, I would advise you to do the same. </p><p>I also tried bird photography with the 400-800mm lens and the older <a href="https://www.techradar.com/reviews/sony-a7r-v">Sony A7R V</a>, and it felt like autofocus was slightly slower compared to the new camera. I don’t have numbers to back this up or give a measurable difference, just my experience. </p><p>I was impressed by how the camera could latch onto birds even when they filled just a small portion of the frame. Check out the example below — the A7R VI easily located the distant male stonechat.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:66.65%;"><img id="YCteHAaHtuatFccMJhXpbB" name="Sony FE 400-800mm F6.3-8 G OSS" alt="Wild birds in the natural habitat of a common in the UK" src="https://cdn.mos.cms.futurecdn.net/YCteHAaHtuatFccMJhXpbB.jpg" mos="" align="middle" fullscreen="" width="2000" height="1333" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Despite taking up a tiny fraction of the frame, the A7R VI's bird detection autofocus latched onto this male stonechat </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman)</span></figcaption></figure><p>With continuous burst shooting set to 10fps using the mechanical shutter, bird-detection autofocus in play, camera and lens image stabilization active, I had a dream setup, on the foundation of a high-resolution stacked sensor and extreme dynamic range. </p><p>Sony says the A7R VI has a 16-stop dynamic range, which is 1-stop more than the A7R V and most other professional cameras. It also has the most pixels in a full-frame sensor — all 66.8MP of them.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/LR5WHbg3yVxnztLcFNHSZB.jpg" alt="Wild birds in the natural habitat of a common in the UK" /><figcaption>400mm<small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/5yrnsYKjPikcAJUHZtNXQB.jpg" alt="Wild birds in the natural habitat of a common in the UK" /><figcaption>800mm<small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/E2JdJXuRa2Fg9NNt5LpQMB.jpg" alt="Wild birds in the natural habitat of a common in the UK" /><figcaption>The 1.5x crop at 800mm<small role="credit">Tim Coleman</small></figcaption></figure></figure><p>What I appreciated about the high-resolution sensor was the ability to crop into images where the subject filled a small portion of the frame, even when shooting at 800mm. </p><p>Just how much can you crop? Well, the camera's APS-C crop mode (1.5x) is still 28MP, and in that mode the 800mm setting of the lens effectively looks like a 1200mm lens (see the sequence above at 400mm, 800mm, and 800mm with the 1.5x crop mode). It's possible to crop in much more than that and still get a detail-rich image, especially for images displayed on mobile devices. You might not <em>need </em>such big files in terms of output, but for bird photography, being able to crop is supremely helpful. </p><div data-widget-type="merchantlink" data-model-name="Sony A7R V"></div><h2 id="the-birdlife">The birdlife</h2><p>That’s the gear covered — but how was my experience itself? I had an absolute blast — in the space of a week, I went from a complete novice to confidently identifying a range of bird species for inquisitive passersby impressed by the camera gear in my hand. Yep, I had become one of those guys. </p><p>The nature reserve is home to a wide range of birdlife. My very first snaps were of Canada geese on the water, mainly because the light and mist were magical. But venturing further along the boardwalk, I saw ground-nesting birds and more. </p><p>There were Chats, Finches, Woodlarks, and I even saw a family of Dartford Warblers. I tuned in my ear for birds; the car alarm-like shrill of a Lapwing and the peculiar call of a Curlew — I was told that I was looking at the only nesting pair in this county. Common Cuckoos were present too, though I never got the camera tracked onto one of those.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/thcgjfoiqPLajuRhXhvA3d.jpg" alt="A bird on a branch at first light" /><figcaption>A dartford warbler<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Gtxj4YsGfRjMpWJBTEgNhc.jpg" alt="A dartford warbler bird on a branch at first light" /><figcaption>The dartford warbler again<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/LjmC4xoZXxkcMk9ahAPURc.jpg" alt="A bird perched on gauze" /><figcaption>And again!<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/QsBC6D6rcKTwjfEyZcAh8c.jpg" alt="A bird on a branch at first light, morning song" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/bvdghHNsftZJwhXMHZP5Lc.jpg" alt="A bird on a branch at first light" /><figcaption>The stunning European Goldfinch<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/cVptVZ9k58oNvuxC262zfc.jpg" alt="A bird perched on gauze at first light" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/3USeAodFQyHjD6f6Hs8XBc.jpg" alt="A bird on a branch at first light" /><figcaption>I cropped in heavily for this photo for a clean composition<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/wr8zVU2Xm2ygDAbfcdJtsc.jpg" alt="A goose in a lake at first light from the level of the water, the background is blurry" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/yetkycEXWSfMNH87bm3DUc.jpg" alt="A goose in a lake at first light from the level of the water, the background is blurry" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Ac5P2H3zaiqsUscmq5SKJc.jpg" alt="Geese on a lake at first light, the sun is illuminated the misty atmosphere" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/oF7MRoQEaehg9e2mjFThMB.jpg" alt="Wild birds in the natural habitat of a common in the UK" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/NRKSGxyAsgDnzDtsYEHZYB.jpg" alt="Wild birds in the natural habitat of a common in the UK" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure></figure><p>I photographed European Stonechats who had caught dragonflies and grubs, and watched a Reed Bunting go back and forth gathering nest-building material. The delightful contrast of a (European) Goldfinch amidst the pale green leaves of a birch was spectacular. </p><p>Seemingly, it was my time — I was becoming a bird enthusiast. I had given in to the inevitable. I was hunting for birds, enjoying the thrill of getting the shot, but with a camera and not a rifle. </p><p>And honestly, it was the most fun I'd had with the camera in ages. This didn't feel like work, but something that fed me. And, yes, I did ask Sony to extend the loan of the lens, because I wasn’t ready to give it back. Once I bid farewell, I’ll be looking into buying a super telephoto zoom lens of my own (but I'm not quite ready for a bird spotting journal...yet). </p><p>Interested in trying bird photography out for yourself? Check out our selection of the <a href="https://www.techradar.com/best/best-wildlife-photography-camera">best wildlife photography cameras</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/camera-lenses/i-tried-bird-photography-with-sonys-longest-super-telephoto-zoom-lens-and-the-new-a7r-vi-and-after-seeing-my-pin-sharp-shots-of-rare-and-beautiful-birds-im-obsessed</link>
                                                                            <description>
                            <![CDATA[ I took the Sony A7R VI and 400-800mm F6.3-8 super-telephoto zoom lens to my local nature reserve to try out bird photography. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">vbypYqWnEtjjARV7dZabdn</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/fYM3DfMxPJxCGBY8YWNpk6-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sun, 17 May 2026 12:24:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Camera Lenses]]></category>
                                                    <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Photography]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Timothy Coleman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/wdURzN8yz429dEPbXneAQU.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As Cameras editor, Tim looks after all cameras content on Tech Radar. This includes buying guides, opinions, reviews and news, and covers anything from mirrorless cameras to film and smartphones. He loves observing the advances in camera technology, putting the latest and greatest cameras through their paces, and projecting where cameras could go next.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;A first class Bachelor of the Arts in Photography, Tim has been a tech journalist for much of his professional career, working for titles such as Amateur Photographer which was the world’s best-selling photography weekly, Digital Camera World and Pocket-Lint.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Directly prior to joining Tech Radar in 2023, Tim worked in video production with Studio 44 with clients including Canon, and offers his wealth of technical and creative knowledge in photography and video. He also values telling stories that matter, to change lives - the mantra of a diverse stories team based in Nairobi, Kenya, that he consults in his spare time.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;But who is Tim Coleman the human? He’s curious, a keen creative, avid footballer, occasional runner and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.&amp;nbsp;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fYM3DfMxPJxCGBY8YWNpk6-1280-80.jpg">
                                                            <media:credit><![CDATA[Tim Coleman]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Man holding the Sony FE 400-800mm F6.3-8 G OSS supertelephoto zoom lens, he&#039;s standing on a boardwalk in a nature reserve]]></media:description>                                                            <media:text><![CDATA[Man holding the Sony FE 400-800mm F6.3-8 G OSS supertelephoto zoom lens, he&#039;s standing on a boardwalk in a nature reserve]]></media:text>
                                <media:title type="plain"><![CDATA[Man holding the Sony FE 400-800mm F6.3-8 G OSS supertelephoto zoom lens, he&#039;s standing on a boardwalk in a nature reserve]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/fYM3DfMxPJxCGBY8YWNpk6-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>There's an open nature reserve with a wetland, encircled by woodland, about a 10-minute drive from my house, and it’s one of my favorite places to go running. Sunrise on a cold morning here can be magical for photography too — the sun-kissed mist hovering over the water makes for dreamy conditions. </p><p>Throughout the year, the nature reserve attracts a range of migratory and rare species of birds, making it a popular spot for birding — people will drive a good hour or more to visit with their long lenses, spotting scopes and binoculars. </p><p>I've never tried serious bird photography myself, chiefly because I'm way too young for that (joking), but also because the longest lens I've ever owned is a 70-200mm, which doesn't get me nearly close enough. </p><p>Recently, however, I had the chance to test Sony's longest lens, the <a href="https://www.techradar.com/cameras/camera-lenses/i-tested-sonys-longest-telephoto-zoom-lens-and-its-a-winner-for-wildlife-photographers">FE 400-800mm F6.3-8 G OSS</a>, and the idea of trying bird photography suddenly became very appealing. </p>                    <div class= "tiktok-wrapper" style="min-height: 750px;"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@techradar/video/7640501866241002774" data-video-id="7640501866241002774" style="max-width: 605px; min-width: 325px;">                        <section>                            <a target="_blank" title="@techradar" href="https://www.tiktok.com/@techradar">@techradar</a>                            <p></p><a target="_blank" title="♬ original sound - TechRadar" href="https://www.tiktok.com/music/original-sound-7640501861820271382">♬ original sound - TechRadar</a></section>                    </blockquote></div>                <p>I paired the super-telephoto zoom lens with the new <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7r-vi-review">Sony A7R VI</a>. My logic was that the camera’s stellar bird-detection autofocus skills, blazing-fast shooting speeds of up to 30fps, and 66.8MP stacked sensor were perfect for bird photography when armed with the 400-800mm focal length. </p><p>One visit led to another, and before I knew it, I was out the door at 5am every morning, gear in hand.  </p><p>I had just found my new hobby. It happened a few years earlier than I care to admit, but why resist the inevitable? Yes, I'm now into birding, and I have this incredible <a href="https://www.techradar.com/best/best-sony-camera">Sony camera</a> gear to blame. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="ZocWiwGAydfBtpgHBkeu27" name="Sony FE 400-800mm F6.3-8 G OSS" alt="Man holding the Sony A7R VI up to his eye with the FE 400-800mm F6.3-8 G OSS supertelephoto zoom lens attached, he's standing on a boardwalk in a nature reserve" src="https://cdn.mos.cms.futurecdn.net/ZocWiwGAydfBtpgHBkeu27.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">I was out in the rain at times, but was confident that the lens and camera's weather-resistant design would withstand such conditions </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman)</span></figcaption></figure><h2 id="the-super-supertelephoto-lens">The super-supertelephoto lens</h2><p>When I first saw Sony’s 400-800mm lens in 2024, I thought it was a peculiar focal length. But after my bird photography testing, it feels like the perfect range for this genre. </p><p>For most bird photography — in the wild at least — you’ll want a focal length of at least 600mm to get close enough, but I found that even longer, at 800mm, was my most-used setting. </p><p>I wouldn’t want an 800mm prime lens, mind you, even if that meant benefitting from a slightly faster aperture. When you're locked in on a bird at 800mm, and it moves, which it will, it can be tricky to locate them again. That’s why quickly zooming out to 400mm is handy.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/sui8g8cq5GeDDpreuKEmK7.jpg" alt="The Sony A7R VI with the FE 400-800mm F6.3-8 G OSS supertelephoto zoom lens attached, stood on a boardwalk in a nature reserve" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/a6u6Rw4JXQDHeSNxYDmvH7.jpg" alt="Closeup of the Sony FE 400-800mm F6.3-8 G OSS supertelephoto zoom lens's tripod collar" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/9B4LQoihQAdFnHr8oNg4P7.jpg" alt="Closeup of the Sony FE 400-800mm F6.3-8 G OSS supertelephoto zoom lens's external controls" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure></figure><p>With a wider perspective at 400mm, you can locate the subject more easily, and then zoom back in again. In any case, about 10% of the time, the 400mm focal length was actually the better pick when I was lucky enough to get physically close. </p><p>Optical image stabilization is handy, smoothing out camera shake and consequently making this lens totally usable handheld. The focus range limiter is neat too, but I tended to keep the focus range set to 'full' given the birds could be located any distance from me at any point — in one spot, there are gauze bushes next to a boardwalk. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:66.65%;"><img id="fhaGjnuETaxhPjmEtanJXB" name="Sony FE 400-800mm F6.3-8 G OSS" alt="Wild birds in the natural habitat of a common in the UK" src="https://cdn.mos.cms.futurecdn.net/fhaGjnuETaxhPjmEtanJXB.jpg" mos="" align="middle" fullscreen="" width="2000" height="1333" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Even at 800mm and f/8, depth of field is plenty shallow enough for blurry backgrounds that make your subject stand out </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman)</span></figcaption></figure><p>The one thing against the lens is its maximum aperture, which is f/6.3 at 400mm and reduced to f/8 at 800mm. I usually opted for a 1/1000sec shutter speed at 800mm to freeze action, and at f/8 in anything but good light, you’ll find ISO needs to be bumped up, which impacts image quality. </p><p>Depth of field is not an issue, though. At 800mm and f/8, backgrounds are delightfully blurred, just about all of the bird is in sharp focus, and the photos looks great. </p><p>An upshot of the limited maximum aperture is that the lens is much lighter than Sony’s professional fast-aperture telephoto primes, such as the 600mm F4, and it’s much, much cheaper, too. For amateur bird photography, I think the 400-800mm F6.3-8 is the practically perfect lens. </p><div data-widget-type="review" data-model-name="Sony FE 400-800mm f/6.3-8 G OSS"></div><h2 id="the-speedy-highly-detailed-camera">The speedy, highly detailed camera</h2><p>If the 400-800mm F6.3-8 is the ideal lens for bird photography, the A7R VI proved to be its perfect partner. Like its predecessor, the camera features subject-detection autofocus with a dedicated option for birds, but it adds an auto option, which is handy when you’re regularly switching between subjects.  </p><p>For bird photography, however, I selected the dedicated AF mode on the assumption that this could help improve the camera’s scan rate, with less in the scene for it to be looking for — after trying both options, I would advise you to do the same. </p><p>I also tried bird photography with the 400-800mm lens and the older <a href="https://www.techradar.com/reviews/sony-a7r-v">Sony A7R V</a>, and it felt like autofocus was slightly slower compared to the new camera. I don’t have numbers to back this up or give a measurable difference, just my experience. </p><p>I was impressed by how the camera could latch onto birds even when they filled just a small portion of the frame. Check out the example below — the A7R VI easily located the distant male stonechat.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:66.65%;"><img id="YCteHAaHtuatFccMJhXpbB" name="Sony FE 400-800mm F6.3-8 G OSS" alt="Wild birds in the natural habitat of a common in the UK" src="https://cdn.mos.cms.futurecdn.net/YCteHAaHtuatFccMJhXpbB.jpg" mos="" align="middle" fullscreen="" width="2000" height="1333" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Despite taking up a tiny fraction of the frame, the A7R VI's bird detection autofocus latched onto this male stonechat </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman)</span></figcaption></figure><p>With continuous burst shooting set to 10fps using the mechanical shutter, bird-detection autofocus in play, camera and lens image stabilization active, I had a dream setup, on the foundation of a high-resolution stacked sensor and extreme dynamic range. </p><p>Sony says the A7R VI has a 16-stop dynamic range, which is 1-stop more than the A7R V and most other professional cameras. It also has the most pixels in a full-frame sensor — all 66.8MP of them.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/LR5WHbg3yVxnztLcFNHSZB.jpg" alt="Wild birds in the natural habitat of a common in the UK" /><figcaption>400mm<small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/5yrnsYKjPikcAJUHZtNXQB.jpg" alt="Wild birds in the natural habitat of a common in the UK" /><figcaption>800mm<small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/E2JdJXuRa2Fg9NNt5LpQMB.jpg" alt="Wild birds in the natural habitat of a common in the UK" /><figcaption>The 1.5x crop at 800mm<small role="credit">Tim Coleman</small></figcaption></figure></figure><p>What I appreciated about the high-resolution sensor was the ability to crop into images where the subject filled a small portion of the frame, even when shooting at 800mm. </p><p>Just how much can you crop? Well, the camera's APS-C crop mode (1.5x) is still 28MP, and in that mode the 800mm setting of the lens effectively looks like a 1200mm lens (see the sequence above at 400mm, 800mm, and 800mm with the 1.5x crop mode). It's possible to crop in much more than that and still get a detail-rich image, especially for images displayed on mobile devices. You might not <em>need </em>such big files in terms of output, but for bird photography, being able to crop is supremely helpful. </p><div data-widget-type="merchantlink" data-model-name="Sony A7R V"></div><h2 id="the-birdlife">The birdlife</h2><p>That’s the gear covered — but how was my experience itself? I had an absolute blast — in the space of a week, I went from a complete novice to confidently identifying a range of bird species for inquisitive passersby impressed by the camera gear in my hand. Yep, I had become one of those guys. </p><p>The nature reserve is home to a wide range of birdlife. My very first snaps were of Canada geese on the water, mainly because the light and mist were magical. But venturing further along the boardwalk, I saw ground-nesting birds and more. </p><p>There were Chats, Finches, Woodlarks, and I even saw a family of Dartford Warblers. I tuned in my ear for birds; the car alarm-like shrill of a Lapwing and the peculiar call of a Curlew — I was told that I was looking at the only nesting pair in this county. Common Cuckoos were present too, though I never got the camera tracked onto one of those.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/thcgjfoiqPLajuRhXhvA3d.jpg" alt="A bird on a branch at first light" /><figcaption>A dartford warbler<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Gtxj4YsGfRjMpWJBTEgNhc.jpg" alt="A dartford warbler bird on a branch at first light" /><figcaption>The dartford warbler again<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/LjmC4xoZXxkcMk9ahAPURc.jpg" alt="A bird perched on gauze" /><figcaption>And again!<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/QsBC6D6rcKTwjfEyZcAh8c.jpg" alt="A bird on a branch at first light, morning song" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/bvdghHNsftZJwhXMHZP5Lc.jpg" alt="A bird on a branch at first light" /><figcaption>The stunning European Goldfinch<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/cVptVZ9k58oNvuxC262zfc.jpg" alt="A bird perched on gauze at first light" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/3USeAodFQyHjD6f6Hs8XBc.jpg" alt="A bird on a branch at first light" /><figcaption>I cropped in heavily for this photo for a clean composition<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/wr8zVU2Xm2ygDAbfcdJtsc.jpg" alt="A goose in a lake at first light from the level of the water, the background is blurry" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/yetkycEXWSfMNH87bm3DUc.jpg" alt="A goose in a lake at first light from the level of the water, the background is blurry" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Ac5P2H3zaiqsUscmq5SKJc.jpg" alt="Geese on a lake at first light, the sun is illuminated the misty atmosphere" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/oF7MRoQEaehg9e2mjFThMB.jpg" alt="Wild birds in the natural habitat of a common in the UK" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/NRKSGxyAsgDnzDtsYEHZYB.jpg" alt="Wild birds in the natural habitat of a common in the UK" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure></figure><p>I photographed European Stonechats who had caught dragonflies and grubs, and watched a Reed Bunting go back and forth gathering nest-building material. The delightful contrast of a (European) Goldfinch amidst the pale green leaves of a birch was spectacular. </p><p>Seemingly, it was my time — I was becoming a bird enthusiast. I had given in to the inevitable. I was hunting for birds, enjoying the thrill of getting the shot, but with a camera and not a rifle. </p><p>And honestly, it was the most fun I'd had with the camera in ages. This didn't feel like work, but something that fed me. And, yes, I did ask Sony to extend the loan of the lens, because I wasn’t ready to give it back. Once I bid farewell, I’ll be looking into buying a super telephoto zoom lens of my own (but I'm not quite ready for a bird spotting journal...yet). </p><p>Interested in trying bird photography out for yourself? Check out our selection of the <a href="https://www.techradar.com/best/best-wildlife-photography-camera">best wildlife photography cameras</a>.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ I tested the Sony A7R VI and it’s perfect — seriously, Sony can stop making cameras now ]]></title>
                                                                                                <dc:content><![CDATA[ <h2 class="article-body__section" id="section-sony-a7r-vi-two-minute-review"><span>Sony A7R VI: Two-minute review</span></h2><p>Highly-detailed images or blazing-fast performance — historically, you'd have to pick one or the other when choosing a camera. However, Sony has now given us both in one model — the A7R VI — and for me, it's the perfect mirrorless camera. </p><p>I've shot everything from detail-rich landscapes to fast-moving wildlife photography while testing the A7R VI, and it hasn't missed a beat. I've really appreciated the huge number of pixels I have to play with, which means that heavily cropping into images is entirely possible. </p>                    <div class= "tiktok-wrapper" style="min-height: 750px;"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@techradar/video/7639388694922710294" data-video-id="7639388694922710294" style="max-width: 605px; min-width: 325px;">                        <section>                            <a target="_blank" title="@techradar" href="https://www.tiktok.com/@techradar">@techradar</a>                            <p></p><a target="_blank" title="♬ original sound - TechRadar" href="https://www.tiktok.com/music/original-sound-7639388751940061974">♬ original sound - TechRadar</a></section>                    </blockquote></div>                <p>Its new 66.8MP stacked full-frame sensor resolves more detail than the sensor in the 50MP A1 II — Sony's previous flagship camera for quality and performance — and most<em> </em>of that camera's speed in terms of sensor readout. </p><p>I say 'most', because its readout speed is half that of the A1 II, and able to support autofocus up to 60fps, but it has certainly been sufficiently speedy for just about every scenario I've used it in. And rolling shutter distortion is minimized compared to the A7R VI's predecessor, the A7R V — I shot with both cameras at the same time in order to make direct performance comparisons.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="7euLTyAz7eu2ov9FWkCcPe" name="Sony A7R VI" alt="Sony A7R VI camera with 24mm F2.8 lens attached, in user's hands" src="https://cdn.mos.cms.futurecdn.net/7euLTyAz7eu2ov9FWkCcPe.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The A7R VI is slightly bigger than its predecessor, with a larger grip housing a new, larger battery </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Even better, the A7R VI costs £4,500 / AU$6,999, which seriously undercuts the pricier A1 II. Considering what the A7R VI can do, the A1 II feels somewhat redundant, especially when the speed-specialist A9 III is also on the scene for the likes of pro sports photographers who demand the absolute fastest performance.</p><p>Of course, that's still a decent chunk of anyone's money, and the A7R VI costs a lot more than the still-incredible A7R V, which has fallen in price since its launch in 2022, and is probably the better value pick if detail is all that matters to you. </p><p>However, given the upgrades here, which also include a new and higher-capacity battery type, the A7R VI's starting price feels justified. I've been reviewing cameras for 15 years, and I think Sony just made the first one that's perfect. I could happily dine out on its skills for many years to come. </p><h2 class="article-body__section" id="section-sony-a7r-vi-price-and-release-date"><span>Sony A7R VI: price and release date</span></h2><ul><li><strong>Announced on May 13 2026</strong></li><li><strong>The body-only price is £4,500 / AU$6,999</strong></li></ul><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="UFPcbvjf5AtGgq96NRpeze" name="Sony A7R VI" alt="The Sony A7R VI with 24mm f/2.8 lens attached, mounted to a tripod outdoors against a background of out-of-focus green foliage" src="https://cdn.mos.cms.futurecdn.net/UFPcbvjf5AtGgq96NRpeze.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">However, the A7R VI is still pretty small </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Yes, the A7R VI'S £4,500 / AU$6,999 launch price is higher than that of the A7R V, which cost £4,000 / AU$5,499 on its announcement late in 2022, and which can now be had for around £3,000 / AU$4,799. That said, the A7R VI is more camera — it's not just a resolution king, but a speed demon too. </p><p>When you consider what the A7R VI is capable of versus the Sony A1 II, which costs more than £6,000 / AU$9,999, it feels like excellent value. </p><ul><li><strong>Price score: 4.5/5</strong></li></ul><div data-widget-type="merchantlink" data-model-name="Sony A7R VI"></div><h2 class="article-body__section" id="section-sony-a7r-vi-specs"><span>Sony A7R VI specs</span></h2><div ><table><caption>Sony A7R VI Specs:</caption><tbody><tr><td class="firstcol " ><p>Type: </p></td><td  ><p>Mirrorless camera</p></td></tr><tr><td class="firstcol " ><p>Sensor: </p></td><td  ><p>66.8MP full-frame (36  x24mm) fully stacked BSI CMOS</p></td></tr><tr><td class="firstcol " ><p>LCD:</p></td><td  ><p>3.2-inch, multi-articulated, 2.1m dots </p></td></tr><tr><td class="firstcol " ><p>Memory:</p></td><td  ><p>2x SDXC, 2x CFexpress Type A</p></td></tr><tr><td class="firstcol " ><p>Video:</p></td><td  ><p>8K 30fps / 4K 120p </p></td></tr><tr><td class="firstcol " ><p>ISO range:</p></td><td  ><p>ISO 50-204,800</p></td></tr><tr><td class="firstcol " ><p>Mechanical Shutter speeds:</p></td><td  ><p>30-1/8000 sec</p></td></tr><tr><td class="firstcol " ><p>Electronic Shutter speeds:</p></td><td  ><p>30-1/16000 sec</p></td></tr><tr><td class="firstcol " ><p>Viewfinder:</p></td><td  ><p>9.44m-dot, OLED EVF, 0.78x</p></td></tr><tr><td class="firstcol " ><p>Processor:</p></td><td  ><p>Bionz XR 2</p></td></tr><tr><td class="firstcol " ><p>Connectivity:</p></td><td  ><p>AX WiFi (WiFi 6), Bluetooth, 2x USB-C, audio </p></td></tr><tr><td class="firstcol " ><p>Weight:</p></td><td  ><p>659g </p></td></tr></tbody></table></div><h2 class="article-body__section" id="section-sony-a7r-vi-design"><span>Sony A7R VI: Design</span></h2><ul><li><strong>Still lightweight and small versus rival high-resolution full-frame cameras</strong></li><li><strong>Rugged design and excellent ergonomics</strong></li><li><strong>Touchscreen features a 4-way axis, the detailed EVF detail packs 9.44m dots</strong></li></ul><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="4QxWPL5QU5J4kK6PzZRJbe" name="Sony A7R VI" alt="Rear of the Sony A7R VI camera, it's mounted to a tripod outdoors and the screen is pulled out to the side, there's a natural background" src="https://cdn.mos.cms.futurecdn.net/4QxWPL5QU5J4kK6PzZRJbe.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>For recent models, Sony has made great strides in improving how its cameras handle, and how easy the menus and controls are to navigate. It's no longer the case that rival Canon and Nikon cameras are simply easier and more intuitive to use. </p><p>For starters, Sony has improved the design of the grip — on the A7R VI it's even bigger and more pronounced than before, no doubt to house the upgraded and physically larger new battery type which debuts here (more on this in the performance section). </p><p>The new bulb button on the camera's top plate illuminates key buttons in low light, making them easier to find in the dark, and there's a tally lamp for video recording. Each port sits behind its own rigid door, which when in use sits neatly out of the way. These are all lovely additions to what is otherwise a very similar design to the A7R V.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/YZpwM6vjWyPvTsHSq2uiPf.jpg" alt="The Sony A7R VI camera with 24mm f/2.8 lens attached, it's mounted to a tripod outdoors, there's a natural background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rXYKYVkbvX9PpS58W79A6f.jpg" alt="The Sony A7R VI camera with 24mm f/2.8 lens attached, it's mounted to a tripod outdoors and we see the side profile of the connection port doors, there's a natural background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/yhyuYM84V7KjiKCqQxujee.jpg" alt="Close up of the Sony A7R VI camera's connection ports" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/auAoD3DxqpzvJSeGbMHYGf.jpg" alt="Rear of the Sony A7R VI camera with screen packed away, it's mounted to a tripod outdoors, there's a natural background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/RdRuugxAZQSh7s5sZqrTHf.jpg" alt="Rear of the Sony A7R VI camera with screen flipped out to the side, it's mounted to a tripod outdoors, there's a natural background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/akUocuk35dbUm7xqvahTae.jpg" alt="Rear of the Sony A7R VI camera with tis LCD screen on, it's mounted to a tripod outdoors, there's a natural background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/qL5jLBQ84K3xfZWtaho5fe.jpg" alt="Side profile of the Sony A7R VI camera's grip, it's mounted to a tripod outdoors, there's a natural background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>Like before, we get three control wheels for exposure adjustments (one of which is lockable), four custom buttons (though not one on the front of the camera, sadly), a grippy AF joystick and a four-way control dial which also includes drive mode and ISO shortcuts.</p><p>There's a neat 3.2-inch touchscreen with 4-way articulation, meaning the screen can be flipped out to the side and viewed at awkward angles, whether you're shooting in vertical or horizontal format. There's a highly detailed 9.44m-dot EVF, too, but this time it's a HDR DCI PW display which Sony says is 3x brighter than the one in the A7R V. </p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/o5kNTdpyexSiMKcMNejCMf.jpg" alt="Closeup of the Sony A7R VI camera's tally lamp" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/JPeHrwZLVCzzgULTY4QpLf.jpg" alt="Closeup of the Sony A7R VI camera's product name" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>We get twin card slots again, and each slot accepts either an SD card or one of Sony's CFexpress Type A cards. Per gigabyte, CFexpress Type A cards are among the most expensive, more so than CFexpress Type B used in rival cameras. Of course you can use cheaper SD cards, but you'll want a CFexpress card to get the A7R VI's speediest performance for burst shooting and so on.</p><p>Naturally, with this being a pro body, the A7R VI is weather-resistant. I'm not in the habit of wrecking cameras, and certainly not review samples that I have to send back, but you can feel that the A7R VI is rugged too. The back-right control dial has a tiny bit of give, and could be a weak point, but it performed fine during my review. </p><p>If I was to have one criticism, it's that the camera body still feels a little cramped — many of the controls are small and tightly packed together. You'll also want a vertical grip when pairing the A7R VI with big lenses for better balance, such is its compact design. But overall, the A7R VI is as good a camera body as Sony has ever made. </p><ul><li><strong>Design score: 5/5</strong></li></ul><h2 class="article-body__section" id="section-sony-a7r-vi-performance"><span>Sony A7R VI: Performance</span></h2><ul><li><strong>The sensor is stacked with rapid readout speed, minimizing rolling shutter distortion</strong></li><li><strong>A new higher-capacity NP-SA100 battery makes its debut</strong></li><li><strong>Subject tracking autofocus performance further boosted with new chip</strong></li></ul><p>While the A7R VI's design is a minor upgrade, its performance reaches new levels thanks to a new 66.8MP stacked sensor, new Bionz XR 2 processor, combined processing and AI chip (as in the Sony A7 V), and an entirely new battery. Let's look at each of these in more detail, starting with the sensor. </p><p>Not only is the sensor the highest-resolution for the full-frame format at 66.8MP, it's a stacked sensor, which means a faster readout speeds, and a half-stop boost in image stabilization performance, now up to 8.5 stops. </p><p>Stacked sensors power everything from rapid autofocus speed to minimizing rolling shutter distortion. The A7R VI's is faster than the A7R V's regular 61MP sensor, but not quite as quick as the A1 II's 50MP stacked sensor, nor the A9 III's 24MP global shutter.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/44r5XvC28XPXxsfwXZNQue.jpg" alt="The Sony A7R VI camera and no lens attached and the sensor inside is reflecting light, it's mounted to a tripod outdoors, there's a natural background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/jPCHAN5kTbvMBJm7WaRGLf.jpg" alt="Closeup of the Sony A7R VI camera's memory card door, its open" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>We also get a next-gen processor, the Bionz XR 2. Top features include 10fps burst shooting (mechanical shutter) for up to 535 frames in compressed RAW, and up to 30fps blackout-free (electronic shutter) for up to 150 shots — the latter is a three-second burst. </p><p>One of the buttons can be assigned as a burst-shooting boost, meaning you can tick over at, say, 10fps in using the electronic shutter and up this to 30fps when a key moment occurs. </p><p>Burst shooting is also supported by the pre-capture feature, where up to one second of shots can be buffered with the shutter half-pressed, before you fully press the shutter to engage a sequence.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/WTrGS2Ua6NzwYqEy73vRSc.jpg" alt="Three guinea pigs on a grass lawn at golden hour, there are bright flowers behind them" /><figcaption>The A7R VI's subject detection autofocus recognised the guinea pigs, including body shape and eyes, for accurate autofocus<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/6VQQvkyXLvHdkkN56MxmJc.jpg" alt="A man at golden hour, illuminated by the sun, natural background" /><figcaption>Same for humans<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ZJ2eJZ5v28LRvxnkqGiDBc.jpg" alt="A bird on a branch at first light" /><figcaption>And birds, even when small in the frame<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/QsBC6D6rcKTwjfEyZcAh8c.jpg" alt="A bird on a branch at first light, morning song" /><figcaption>Here I've cropped into the image by 1.5x, emulating the APS-C crop (28MP)<small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>Like in the A7 V, the A7R V combines the processing chip with the dedicated AI chip — the setup found in previous-generation cameras like the A7R V — into a single chip, for greater efficiency and power conservation, and for smarter autofocus and accurate auto white balance and color rendition. </p><p>In addition to a boost in the maximum possible length of burst shooting sequences before the camera slows up, there's an auto subject-detection mode this time around, which is very handy if you regularly switch between subject types, plus dedicated subject-tracking modes for as humans, birds, animals and vehicles, with the camera able to recognize head, eyes and even body shape (human pose), to intelligently understand where exactly to focus on, with a super impressive hit ratio of sharp shots.</p><p>I photographed a lot of birdlife, and found the bird detection autofocus super reliable, and even able to pick out subjects when they only took up a small portion of the frame. Those who like to use spot focusing will enjoy seeing the size options expanded, with new XL and XS options for wider or even more precise focusing. </p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/Nf3YXmFgKLWpCvKPLNdB5f.jpg" alt="Closeup of the Sony A7R VI camera's battery door, it's closed" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/a7mRv4hLJ3cu8McwL7qEbe.jpg" alt="Close up of the Sony A7R VI camera's battery" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>And then there's the new battery, a NP-SA100 unit with 2,670mAh capacity. For Sony photographers, this one is a big deal — the first new battery for Sony mirrorless cameras in <em>nine</em> years, since the legendary NP-FZ100.</p><p>The new battery is physically larger and has a 17% bigger capacity than the NP-FZ100's 2,280mAh, which already delivered rival-beating power, so that's the good news. </p><p>The bad news is that the batteries are not forwards / backwards compatible. You can't use your stock of NP-FZ100 batteries in the A7R VI, nor can you use the new NP-SA100 in an older Sony camera. </p><p>Batteries, along with the continued use of Sony's own CFexpress Type A cards, are another potential costly extra, which will no doubt irritate some Sony fans keen on the A7R VI. I certainly enjoyed having two NP-SA100 batteries and a charging dock for long weekends of heavy shooting, and would personally factor that into a purchase. The bottom line, though, is that the new battery's life is better — and who wouldn't want that?</p><ul><li><strong>Performance score: 5/5</strong></li></ul><h2 class="article-body__section" id="section-sony-a7r-vi-image-and-video-quality"><span>Sony A7R VI: Image and video quality</span></h2><ul><li><strong>The highest-resolution full-frame sensor in a mirrorless camera, and it's a stacked type</strong></li><li><strong>66.8MP equates to 28MP with a 1.5x (APS-C) crop</strong></li><li><strong>Dynamic range boosted by one stop to a class-leading 16 stops</strong></li></ul><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/n9poePgrzo5PKhWH4X5Wyc.jpg" alt="A rolling hillside" /><figcaption>I've used a range of lenses and autofocus modes, and shot at various ISO values given that I've photographed in good light and low light, and employed severe cropping for some of my favorite bird photos. Throughout, I've been blown away by the A7R VI's quality<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/V6wWXbnuxuaLLXnnx2fA8d.jpg" alt="A woodland path and there's sunlight piercing through the trees" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ECggbkN8UELVYBE3qhg5Kc.jpg" alt="Geese on a lake at first light, the sun is illuminated the misty atmosphere" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/TwSGYHss5eeTW7ZWxmbXFc.jpg" alt="A sail boat on a still ocean at first light" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/jLkPHpLKY4bt8KZ9ydhoAc.jpg" alt="A guinea pig on a grass lawn at golden hour, there are bright flowers behind it" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/QsBC6D6rcKTwjfEyZcAh8c.jpg" alt="A bird on a branch at first light, morning song" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/VHR3Lgr6pzpWoaoTxn2NYc.jpg" alt="A sail boat, sail packed away, motoring straight ahead on a calm ocean" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/8m9De6hMSJyAQiL4hqHkmc.jpg" alt="A common bathed in golden light" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/cyB7vb3ikf28heM3qY8kAd.jpg" alt="A still lake at first light, there's a layer of mist on the surface, the trees are perfectly reflected in the water" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/K8CtCwsBFKQmfQAtRrydkc.jpg" alt="A seabird on a ocean front concrete wall, it's sunny, the ocean and boats are in the background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>The 'R' series of A7 cameras have always been about detail — delivering the highest-resolution stills that Sony cameras are capable of. And the A7R VI boosts the series further, from 61MP to 66.8MP, <em>and</em> this is achieved with a substantial boost in performance thanks to the stacked sensor. </p><p>There are some who would have preferred an even bigger boost in resolution over a boost in speed — there was a time when the A7R VI was rumored to come with a (regular) 100MP sensor. For me, however, as someone who photographs everything from landscapes to portraits and wildlife, I prefer the versatility of the A7R VI's sensor. It's basically perfect for my needs. </p><p>With a stacked sensor, there's a risk of some compromises in image quality, especially in low light. Thankfully, in the case of the A7R VI, the opposite is true, and dynamic range is further boosted from 15 stops to 16 stops.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/SGpcGvWrnDDmK2bnQzfWDc.jpg" alt="A bird on a branch at first light" /><figcaption>Some of my favorite bird photos shot with the A7R VI and 400-800mm F6.3-8 lens. The first photo is the full-resolution 66.8MP file<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/smJ8dXk2CQashYgGqCb89c.jpg" alt="A bird on a branch at first light" /><figcaption>And the second is the 1.5x Super 35 (aka APS-C) crop with 28MP resolution<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/vo2xFtxskTPF7fpF5Jy8Nc.jpg" alt="A bird perched on gauze" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/LjmC4xoZXxkcMk9ahAPURc.jpg" alt="A bird perched on gauze" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/wrxib9uuzymckE9XX6e7oc.jpg" alt="A bird on a branch at first light" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/dzkzf3UYjQ2kE57nu5x8rc.jpg" alt="A bird on a branch at first light" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/3USeAodFQyHjD6f6Hs8XBc.jpg" alt="A bird on a branch at first light" /><figcaption>I preferred an even tighter crop for the first image, this is how the framing looks with the image cropped down to 14MP. <small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>I don't usually <em>need</em> 66.8MP stills, but being able to crop into such large files can be super handy. For example, I took a lot of bird photos, and even with Sony's 400-800mm lens, which is its longest telephoto lens, the tiny, distant subjects at times appeared small in the frame. </p><p>No problem: I could crop right in and still enjoy super-sharp detail. To give you an idea, the 1.5x (APS-C) crop mode is still 28MP, which is a huge file size. Employing that crop with the 400-800mm lens is effectively like having a 1200mm lens! This is where high-resolution cameras can be particularly helpful. </p><p>Color is also improved, with the subject-detection AI chip analyzing the scene for better auto white balance (AWB). For example, where older AWB systems might look at a lush green woodland scene and compensate with the opposing tone, resulting in an overly magenta hue, the A7R VI knows it's a woodland, or a person in the shade, and will select the right tone for the scene. </p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/Q3d2K3ihiRNgBUSu3UwTXc.jpg" alt="A man at golden hour, illuminated by the sun, natural background" /><figcaption>Skin tones looks spot on, dynamic range is impressive. There are no weaknesses when it comes to image quality<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/CXHC6f3Ah68zVcjWvte3nc.jpg" alt="A man at golden hour, illuminated by the sun, natural background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/kbAihcEUtiGT7fQ5nFqDec.jpg" alt="A dartford warbler bird on a branch at first light" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rNmF939orJbKsbaMc4muYc.jpg" alt="A common at first light, there's mist above a lake illuminated by the rising sun" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/V6wWXbnuxuaLLXnnx2fA8d.jpg" alt="A woodland path and there's sunlight piercing through the trees" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>Video recording looks similar to the A7R V's going by the numbers: 8K up to 30fps and 4K up to 120fps, and <em>still </em>no open-gate recording, but the new stacked sensor minimizes rolling shutter distortion, making the A7R VI a better option for video than its predecessor. It's also equipped with more filmic color profiles. </p><ul><li><strong>Image and video quality score: 5/5</strong></li></ul><h3 class="article-body__section" id="section-sony-a7r-vi-testing-scorecard"><span>Sony A7R VI: testing scorecard</span></h3><div ><table><caption>Sony A7R VI</caption><thead><tr><th class="firstcol " ><p>Attributes</p></th><th  ><p>Notes</p></th><th  ><p>Rating</p></th></tr></thead><tbody><tr><td class="firstcol " ><p>Price</p></td><td  ><p>Pricier than its predecessor, but much cheaper than the A1 II, which it outperforms in many ways</p></td><td  ><p>4.5/5</p></td></tr><tr><td class="firstcol " ><p>Design</p></td><td  ><p>It inherits Sony's best design from the A7 V / A9 III and adds a few nice features, with superb ergonomics and rugged build</p></td><td  ><p>5/5</p></td></tr><tr><td class="firstcol " ><p>Performance</p></td><td  ><p>The 66.7MP stacked sensor and AI processor chip are a revelation</p></td><td  ><p>5/5</p></td></tr><tr><td class="firstcol " ><p>Image and video quality</p></td><td  ><p>66.8MP stills, 8K video, 16-stops dynamic range — show me a better full-frame camera</p></td><td  ><p>5/5</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-should-i-buy-the-sony-a7r-vi"><span>Should I buy the Sony A7R VI?</span></h3><h2 id="buy-it-if-2">Buy it if...</h2><div class="product"><p><strong>You want Sony's most complete professional camera yet</strong><br>Yes, the pricier A1 II is a little speedier in some specific ways, and the specialist A9 III quicker still, but the A7R VI takes the speed-plus-resolution crown in Sony's mirrorless camera lineup.</p></div><div class="product"><p><strong>You shoot everything from landscapes to wildlife photography </strong><br>With a 66.8MP stacked sensor, up to 30fps burst shooting, incredible autofocus performance and a rugged build, the A7R VI is a true all rounder. </p></div><h2 id="don-t-buy-it-if-2">Don't buy it if...</h2><div class="product"><p><strong>You specialize in one genre of photography</strong><br>Just shoot sports and action, or major in flash photography? The A9 III is your best bet, or even the A1 II. Highly detailed landscape photography your thing? The A7R V gets you most of the quality of the A7R VI, and it now costs much less. </p></div><div class="product"><p><strong>You like upgrading gear regularly</strong><br>I'm being tongue in cheek here, but I suspect that once you get an A7R VI, your search for the perfect camera will be complete, and you can settle down for a good years to come. </p></div><h2 class="article-body__section" id="section-sony-a7r-vi-also-consider"><span>Sony A7R VI: also consider</span></h2><div class="product"><a data-dimension112="bc50baa7-594b-47f2-ba14-4f644c07fd72" data-action="Deal Block" data-label="Read our in-depth Sony A7R V review" data-dimension48="Read our in-depth Sony A7R V review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kq7jJfU6Jy2ij2faSdWjmK" name="Sony A7R V.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kq7jJfU6Jy2ij2faSdWjmK.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong>Sony A7R V</strong></p><p>The A7R VI's predecessor is a stellar alternative if highly detailed pictures top your priority list. It packs a 61MP sensor — so just 6MP less than the A7R VI — the same burst-shooting speed, and it now costs much less, as its price has fallen steadily over its four-year life.</p><p><strong>Read our in-depth </strong><a href="https://www.techradar.com/reviews/sony-a7r-v" data-dimension112="bc50baa7-594b-47f2-ba14-4f644c07fd72" data-action="Deal Block" data-label="Read our in-depth Sony A7R V review" data-dimension48="Read our in-depth Sony A7R V review" data-dimension25=""><strong>Sony A7R V review</strong></a></p></div><h2 class="article-body__section" id="section-how-i-tested-the-sony-a7r-vi"><span>How I tested the Sony A7R VI</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="vS78PdA8iagCFVNPmZzdke" name="Sony A7R VI" alt="Sony A7R VI camera with 24mm F2.8 lens attached, in user's hands" src="https://cdn.mos.cms.futurecdn.net/vS78PdA8iagCFVNPmZzdke.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><ul><li><strong>Sony loaned me the A7R VI four weeks before it was announced</strong></li><li><strong>I had four lenses to use with it, plus twin batteries and a charging dock</strong></li><li><strong>I've taken photos and videos of a wide range of subjects to test key feature</strong></li></ul><p>I had the chance to test the Sony A7R VI for four weeks ahead of its announcement, and used it with four lenses: a small 24mm f/2.8 prime, the 28-70mm F2 GM, 70-200mm F4 G OSS II Macro and 400-800mm F6.3-8 telephoto zoom. I was also supplied with two batteries and the twin charging dock.</p><p>Given the camera's high-resolution stacked sensor and latest processor, which incorporates the previously separate AI chip, I wanted to test the camera's image quality and performance in a wide range of scenarios, which included landscape photography, wildlife photography, portraiture and more. </p><p>I also tested its burst-shooting skills, shooting in both the mechanical and electronic shutter modes, and noting how many photos the camera could capture before slowing up. </p><p>Sony also loaned me the A7R VI's predecessor, the A7R V, so I was able to make various performance comparisons, especially around high-speed photography. </p><ul><li><em>First reviewed: May 2026</em></li><li><a href="https://www.techradar.com/news/how-we-test">Read more about how we test</a></li></ul> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/sony-a7r-vi-review</link>
                                                                            <description>
                            <![CDATA[ With a stacked 67MP full-frame sensor, the Sony A7R VI brings next-level speed to Sony's high-resolution line of mirrorless cameras — it's probably the perfect camera. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">2nT3aee4zhr9cACtdzbsM5</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/3bH9E7gJ8Zc2aZUa8uvTRe-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 13 May 2026 14:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 14 May 2026 14:51:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Timothy Coleman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/wdURzN8yz429dEPbXneAQU.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As Cameras editor, Tim looks after all cameras content on Tech Radar. This includes buying guides, opinions, reviews and news, and covers anything from mirrorless cameras to film and smartphones. He loves observing the advances in camera technology, putting the latest and greatest cameras through their paces, and projecting where cameras could go next.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;A first class Bachelor of the Arts in Photography, Tim has been a tech journalist for much of his professional career, working for titles such as Amateur Photographer which was the world’s best-selling photography weekly, Digital Camera World and Pocket-Lint.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Directly prior to joining Tech Radar in 2023, Tim worked in video production with Studio 44 with clients including Canon, and offers his wealth of technical and creative knowledge in photography and video. He also values telling stories that matter, to change lives - the mantra of a diverse stories team based in Nairobi, Kenya, that he consults in his spare time.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;But who is Tim Coleman the human? He’s curious, a keen creative, avid footballer, occasional runner and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.&amp;nbsp;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3bH9E7gJ8Zc2aZUa8uvTRe-1280-80.jpg">
                                                            <media:credit><![CDATA[Future / Tim Coleman]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sony A7R VI camera with 24mm F2.8 lens attached, in user&#039;s hands]]></media:description>                                                            <media:text><![CDATA[Sony A7R VI camera with 24mm F2.8 lens attached, in user&#039;s hands]]></media:text>
                                <media:title type="plain"><![CDATA[Sony A7R VI camera with 24mm F2.8 lens attached, in user&#039;s hands]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/3bH9E7gJ8Zc2aZUa8uvTRe-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <h2 class="article-body__section" id="section-sony-a7r-vi-two-minute-review"><span>Sony A7R VI: Two-minute review</span></h2><p>Highly-detailed images or blazing-fast performance — historically, you'd have to pick one or the other when choosing a camera. However, Sony has now given us both in one model — the A7R VI — and for me, it's the perfect mirrorless camera. </p><p>I've shot everything from detail-rich landscapes to fast-moving wildlife photography while testing the A7R VI, and it hasn't missed a beat. I've really appreciated the huge number of pixels I have to play with, which means that heavily cropping into images is entirely possible. </p>                    <div class= "tiktok-wrapper" style="min-height: 750px;"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@techradar/video/7639388694922710294" data-video-id="7639388694922710294" style="max-width: 605px; min-width: 325px;">                        <section>                            <a target="_blank" title="@techradar" href="https://www.tiktok.com/@techradar">@techradar</a>                            <p></p><a target="_blank" title="♬ original sound - TechRadar" href="https://www.tiktok.com/music/original-sound-7639388751940061974">♬ original sound - TechRadar</a></section>                    </blockquote></div>                <p>Its new 66.8MP stacked full-frame sensor resolves more detail than the sensor in the 50MP A1 II — Sony's previous flagship camera for quality and performance — and most<em> </em>of that camera's speed in terms of sensor readout. </p><p>I say 'most', because its readout speed is half that of the A1 II, and able to support autofocus up to 60fps, but it has certainly been sufficiently speedy for just about every scenario I've used it in. And rolling shutter distortion is minimized compared to the A7R VI's predecessor, the A7R V — I shot with both cameras at the same time in order to make direct performance comparisons.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="7euLTyAz7eu2ov9FWkCcPe" name="Sony A7R VI" alt="Sony A7R VI camera with 24mm F2.8 lens attached, in user's hands" src="https://cdn.mos.cms.futurecdn.net/7euLTyAz7eu2ov9FWkCcPe.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The A7R VI is slightly bigger than its predecessor, with a larger grip housing a new, larger battery </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Even better, the A7R VI costs £4,500 / AU$6,999, which seriously undercuts the pricier A1 II. Considering what the A7R VI can do, the A1 II feels somewhat redundant, especially when the speed-specialist A9 III is also on the scene for the likes of pro sports photographers who demand the absolute fastest performance.</p><p>Of course, that's still a decent chunk of anyone's money, and the A7R VI costs a lot more than the still-incredible A7R V, which has fallen in price since its launch in 2022, and is probably the better value pick if detail is all that matters to you. </p><p>However, given the upgrades here, which also include a new and higher-capacity battery type, the A7R VI's starting price feels justified. I've been reviewing cameras for 15 years, and I think Sony just made the first one that's perfect. I could happily dine out on its skills for many years to come. </p><h2 class="article-body__section" id="section-sony-a7r-vi-price-and-release-date"><span>Sony A7R VI: price and release date</span></h2><ul><li><strong>Announced on May 13 2026</strong></li><li><strong>The body-only price is £4,500 / AU$6,999</strong></li></ul><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="UFPcbvjf5AtGgq96NRpeze" name="Sony A7R VI" alt="The Sony A7R VI with 24mm f/2.8 lens attached, mounted to a tripod outdoors against a background of out-of-focus green foliage" src="https://cdn.mos.cms.futurecdn.net/UFPcbvjf5AtGgq96NRpeze.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">However, the A7R VI is still pretty small </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Yes, the A7R VI'S £4,500 / AU$6,999 launch price is higher than that of the A7R V, which cost £4,000 / AU$5,499 on its announcement late in 2022, and which can now be had for around £3,000 / AU$4,799. That said, the A7R VI is more camera — it's not just a resolution king, but a speed demon too. </p><p>When you consider what the A7R VI is capable of versus the Sony A1 II, which costs more than £6,000 / AU$9,999, it feels like excellent value. </p><ul><li><strong>Price score: 4.5/5</strong></li></ul><div data-widget-type="merchantlink" data-model-name="Sony A7R VI"></div><h2 class="article-body__section" id="section-sony-a7r-vi-specs"><span>Sony A7R VI specs</span></h2><div ><table><caption>Sony A7R VI Specs:</caption><tbody><tr><td class="firstcol " ><p>Type: </p></td><td  ><p>Mirrorless camera</p></td></tr><tr><td class="firstcol " ><p>Sensor: </p></td><td  ><p>66.8MP full-frame (36  x24mm) fully stacked BSI CMOS</p></td></tr><tr><td class="firstcol " ><p>LCD:</p></td><td  ><p>3.2-inch, multi-articulated, 2.1m dots </p></td></tr><tr><td class="firstcol " ><p>Memory:</p></td><td  ><p>2x SDXC, 2x CFexpress Type A</p></td></tr><tr><td class="firstcol " ><p>Video:</p></td><td  ><p>8K 30fps / 4K 120p </p></td></tr><tr><td class="firstcol " ><p>ISO range:</p></td><td  ><p>ISO 50-204,800</p></td></tr><tr><td class="firstcol " ><p>Mechanical Shutter speeds:</p></td><td  ><p>30-1/8000 sec</p></td></tr><tr><td class="firstcol " ><p>Electronic Shutter speeds:</p></td><td  ><p>30-1/16000 sec</p></td></tr><tr><td class="firstcol " ><p>Viewfinder:</p></td><td  ><p>9.44m-dot, OLED EVF, 0.78x</p></td></tr><tr><td class="firstcol " ><p>Processor:</p></td><td  ><p>Bionz XR 2</p></td></tr><tr><td class="firstcol " ><p>Connectivity:</p></td><td  ><p>AX WiFi (WiFi 6), Bluetooth, 2x USB-C, audio </p></td></tr><tr><td class="firstcol " ><p>Weight:</p></td><td  ><p>659g </p></td></tr></tbody></table></div><h2 class="article-body__section" id="section-sony-a7r-vi-design"><span>Sony A7R VI: Design</span></h2><ul><li><strong>Still lightweight and small versus rival high-resolution full-frame cameras</strong></li><li><strong>Rugged design and excellent ergonomics</strong></li><li><strong>Touchscreen features a 4-way axis, the detailed EVF detail packs 9.44m dots</strong></li></ul><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="4QxWPL5QU5J4kK6PzZRJbe" name="Sony A7R VI" alt="Rear of the Sony A7R VI camera, it's mounted to a tripod outdoors and the screen is pulled out to the side, there's a natural background" src="https://cdn.mos.cms.futurecdn.net/4QxWPL5QU5J4kK6PzZRJbe.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>For recent models, Sony has made great strides in improving how its cameras handle, and how easy the menus and controls are to navigate. It's no longer the case that rival Canon and Nikon cameras are simply easier and more intuitive to use. </p><p>For starters, Sony has improved the design of the grip — on the A7R VI it's even bigger and more pronounced than before, no doubt to house the upgraded and physically larger new battery type which debuts here (more on this in the performance section). </p><p>The new bulb button on the camera's top plate illuminates key buttons in low light, making them easier to find in the dark, and there's a tally lamp for video recording. Each port sits behind its own rigid door, which when in use sits neatly out of the way. These are all lovely additions to what is otherwise a very similar design to the A7R V.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/YZpwM6vjWyPvTsHSq2uiPf.jpg" alt="The Sony A7R VI camera with 24mm f/2.8 lens attached, it's mounted to a tripod outdoors, there's a natural background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rXYKYVkbvX9PpS58W79A6f.jpg" alt="The Sony A7R VI camera with 24mm f/2.8 lens attached, it's mounted to a tripod outdoors and we see the side profile of the connection port doors, there's a natural background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/yhyuYM84V7KjiKCqQxujee.jpg" alt="Close up of the Sony A7R VI camera's connection ports" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/auAoD3DxqpzvJSeGbMHYGf.jpg" alt="Rear of the Sony A7R VI camera with screen packed away, it's mounted to a tripod outdoors, there's a natural background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/RdRuugxAZQSh7s5sZqrTHf.jpg" alt="Rear of the Sony A7R VI camera with screen flipped out to the side, it's mounted to a tripod outdoors, there's a natural background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/akUocuk35dbUm7xqvahTae.jpg" alt="Rear of the Sony A7R VI camera with tis LCD screen on, it's mounted to a tripod outdoors, there's a natural background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/qL5jLBQ84K3xfZWtaho5fe.jpg" alt="Side profile of the Sony A7R VI camera's grip, it's mounted to a tripod outdoors, there's a natural background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>Like before, we get three control wheels for exposure adjustments (one of which is lockable), four custom buttons (though not one on the front of the camera, sadly), a grippy AF joystick and a four-way control dial which also includes drive mode and ISO shortcuts.</p><p>There's a neat 3.2-inch touchscreen with 4-way articulation, meaning the screen can be flipped out to the side and viewed at awkward angles, whether you're shooting in vertical or horizontal format. There's a highly detailed 9.44m-dot EVF, too, but this time it's a HDR DCI PW display which Sony says is 3x brighter than the one in the A7R V. </p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/o5kNTdpyexSiMKcMNejCMf.jpg" alt="Closeup of the Sony A7R VI camera's tally lamp" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/JPeHrwZLVCzzgULTY4QpLf.jpg" alt="Closeup of the Sony A7R VI camera's product name" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>We get twin card slots again, and each slot accepts either an SD card or one of Sony's CFexpress Type A cards. Per gigabyte, CFexpress Type A cards are among the most expensive, more so than CFexpress Type B used in rival cameras. Of course you can use cheaper SD cards, but you'll want a CFexpress card to get the A7R VI's speediest performance for burst shooting and so on.</p><p>Naturally, with this being a pro body, the A7R VI is weather-resistant. I'm not in the habit of wrecking cameras, and certainly not review samples that I have to send back, but you can feel that the A7R VI is rugged too. The back-right control dial has a tiny bit of give, and could be a weak point, but it performed fine during my review. </p><p>If I was to have one criticism, it's that the camera body still feels a little cramped — many of the controls are small and tightly packed together. You'll also want a vertical grip when pairing the A7R VI with big lenses for better balance, such is its compact design. But overall, the A7R VI is as good a camera body as Sony has ever made. </p><ul><li><strong>Design score: 5/5</strong></li></ul><h2 class="article-body__section" id="section-sony-a7r-vi-performance"><span>Sony A7R VI: Performance</span></h2><ul><li><strong>The sensor is stacked with rapid readout speed, minimizing rolling shutter distortion</strong></li><li><strong>A new higher-capacity NP-SA100 battery makes its debut</strong></li><li><strong>Subject tracking autofocus performance further boosted with new chip</strong></li></ul><p>While the A7R VI's design is a minor upgrade, its performance reaches new levels thanks to a new 66.8MP stacked sensor, new Bionz XR 2 processor, combined processing and AI chip (as in the Sony A7 V), and an entirely new battery. Let's look at each of these in more detail, starting with the sensor. </p><p>Not only is the sensor the highest-resolution for the full-frame format at 66.8MP, it's a stacked sensor, which means a faster readout speeds, and a half-stop boost in image stabilization performance, now up to 8.5 stops. </p><p>Stacked sensors power everything from rapid autofocus speed to minimizing rolling shutter distortion. The A7R VI's is faster than the A7R V's regular 61MP sensor, but not quite as quick as the A1 II's 50MP stacked sensor, nor the A9 III's 24MP global shutter.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/44r5XvC28XPXxsfwXZNQue.jpg" alt="The Sony A7R VI camera and no lens attached and the sensor inside is reflecting light, it's mounted to a tripod outdoors, there's a natural background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/jPCHAN5kTbvMBJm7WaRGLf.jpg" alt="Closeup of the Sony A7R VI camera's memory card door, its open" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>We also get a next-gen processor, the Bionz XR 2. Top features include 10fps burst shooting (mechanical shutter) for up to 535 frames in compressed RAW, and up to 30fps blackout-free (electronic shutter) for up to 150 shots — the latter is a three-second burst. </p><p>One of the buttons can be assigned as a burst-shooting boost, meaning you can tick over at, say, 10fps in using the electronic shutter and up this to 30fps when a key moment occurs. </p><p>Burst shooting is also supported by the pre-capture feature, where up to one second of shots can be buffered with the shutter half-pressed, before you fully press the shutter to engage a sequence.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/WTrGS2Ua6NzwYqEy73vRSc.jpg" alt="Three guinea pigs on a grass lawn at golden hour, there are bright flowers behind them" /><figcaption>The A7R VI's subject detection autofocus recognised the guinea pigs, including body shape and eyes, for accurate autofocus<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/6VQQvkyXLvHdkkN56MxmJc.jpg" alt="A man at golden hour, illuminated by the sun, natural background" /><figcaption>Same for humans<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ZJ2eJZ5v28LRvxnkqGiDBc.jpg" alt="A bird on a branch at first light" /><figcaption>And birds, even when small in the frame<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/QsBC6D6rcKTwjfEyZcAh8c.jpg" alt="A bird on a branch at first light, morning song" /><figcaption>Here I've cropped into the image by 1.5x, emulating the APS-C crop (28MP)<small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>Like in the A7 V, the A7R V combines the processing chip with the dedicated AI chip — the setup found in previous-generation cameras like the A7R V — into a single chip, for greater efficiency and power conservation, and for smarter autofocus and accurate auto white balance and color rendition. </p><p>In addition to a boost in the maximum possible length of burst shooting sequences before the camera slows up, there's an auto subject-detection mode this time around, which is very handy if you regularly switch between subject types, plus dedicated subject-tracking modes for as humans, birds, animals and vehicles, with the camera able to recognize head, eyes and even body shape (human pose), to intelligently understand where exactly to focus on, with a super impressive hit ratio of sharp shots.</p><p>I photographed a lot of birdlife, and found the bird detection autofocus super reliable, and even able to pick out subjects when they only took up a small portion of the frame. Those who like to use spot focusing will enjoy seeing the size options expanded, with new XL and XS options for wider or even more precise focusing. </p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/Nf3YXmFgKLWpCvKPLNdB5f.jpg" alt="Closeup of the Sony A7R VI camera's battery door, it's closed" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/a7mRv4hLJ3cu8McwL7qEbe.jpg" alt="Close up of the Sony A7R VI camera's battery" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>And then there's the new battery, a NP-SA100 unit with 2,670mAh capacity. For Sony photographers, this one is a big deal — the first new battery for Sony mirrorless cameras in <em>nine</em> years, since the legendary NP-FZ100.</p><p>The new battery is physically larger and has a 17% bigger capacity than the NP-FZ100's 2,280mAh, which already delivered rival-beating power, so that's the good news. </p><p>The bad news is that the batteries are not forwards / backwards compatible. You can't use your stock of NP-FZ100 batteries in the A7R VI, nor can you use the new NP-SA100 in an older Sony camera. </p><p>Batteries, along with the continued use of Sony's own CFexpress Type A cards, are another potential costly extra, which will no doubt irritate some Sony fans keen on the A7R VI. I certainly enjoyed having two NP-SA100 batteries and a charging dock for long weekends of heavy shooting, and would personally factor that into a purchase. The bottom line, though, is that the new battery's life is better — and who wouldn't want that?</p><ul><li><strong>Performance score: 5/5</strong></li></ul><h2 class="article-body__section" id="section-sony-a7r-vi-image-and-video-quality"><span>Sony A7R VI: Image and video quality</span></h2><ul><li><strong>The highest-resolution full-frame sensor in a mirrorless camera, and it's a stacked type</strong></li><li><strong>66.8MP equates to 28MP with a 1.5x (APS-C) crop</strong></li><li><strong>Dynamic range boosted by one stop to a class-leading 16 stops</strong></li></ul><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/n9poePgrzo5PKhWH4X5Wyc.jpg" alt="A rolling hillside" /><figcaption>I've used a range of lenses and autofocus modes, and shot at various ISO values given that I've photographed in good light and low light, and employed severe cropping for some of my favorite bird photos. Throughout, I've been blown away by the A7R VI's quality<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/V6wWXbnuxuaLLXnnx2fA8d.jpg" alt="A woodland path and there's sunlight piercing through the trees" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ECggbkN8UELVYBE3qhg5Kc.jpg" alt="Geese on a lake at first light, the sun is illuminated the misty atmosphere" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/TwSGYHss5eeTW7ZWxmbXFc.jpg" alt="A sail boat on a still ocean at first light" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/jLkPHpLKY4bt8KZ9ydhoAc.jpg" alt="A guinea pig on a grass lawn at golden hour, there are bright flowers behind it" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/QsBC6D6rcKTwjfEyZcAh8c.jpg" alt="A bird on a branch at first light, morning song" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/VHR3Lgr6pzpWoaoTxn2NYc.jpg" alt="A sail boat, sail packed away, motoring straight ahead on a calm ocean" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/8m9De6hMSJyAQiL4hqHkmc.jpg" alt="A common bathed in golden light" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/cyB7vb3ikf28heM3qY8kAd.jpg" alt="A still lake at first light, there's a layer of mist on the surface, the trees are perfectly reflected in the water" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/K8CtCwsBFKQmfQAtRrydkc.jpg" alt="A seabird on a ocean front concrete wall, it's sunny, the ocean and boats are in the background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>The 'R' series of A7 cameras have always been about detail — delivering the highest-resolution stills that Sony cameras are capable of. And the A7R VI boosts the series further, from 61MP to 66.8MP, <em>and</em> this is achieved with a substantial boost in performance thanks to the stacked sensor. </p><p>There are some who would have preferred an even bigger boost in resolution over a boost in speed — there was a time when the A7R VI was rumored to come with a (regular) 100MP sensor. For me, however, as someone who photographs everything from landscapes to portraits and wildlife, I prefer the versatility of the A7R VI's sensor. It's basically perfect for my needs. </p><p>With a stacked sensor, there's a risk of some compromises in image quality, especially in low light. Thankfully, in the case of the A7R VI, the opposite is true, and dynamic range is further boosted from 15 stops to 16 stops.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/SGpcGvWrnDDmK2bnQzfWDc.jpg" alt="A bird on a branch at first light" /><figcaption>Some of my favorite bird photos shot with the A7R VI and 400-800mm F6.3-8 lens. The first photo is the full-resolution 66.8MP file<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/smJ8dXk2CQashYgGqCb89c.jpg" alt="A bird on a branch at first light" /><figcaption>And the second is the 1.5x Super 35 (aka APS-C) crop with 28MP resolution<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/vo2xFtxskTPF7fpF5Jy8Nc.jpg" alt="A bird perched on gauze" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/LjmC4xoZXxkcMk9ahAPURc.jpg" alt="A bird perched on gauze" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/wrxib9uuzymckE9XX6e7oc.jpg" alt="A bird on a branch at first light" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/dzkzf3UYjQ2kE57nu5x8rc.jpg" alt="A bird on a branch at first light" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/3USeAodFQyHjD6f6Hs8XBc.jpg" alt="A bird on a branch at first light" /><figcaption>I preferred an even tighter crop for the first image, this is how the framing looks with the image cropped down to 14MP. <small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>I don't usually <em>need</em> 66.8MP stills, but being able to crop into such large files can be super handy. For example, I took a lot of bird photos, and even with Sony's 400-800mm lens, which is its longest telephoto lens, the tiny, distant subjects at times appeared small in the frame. </p><p>No problem: I could crop right in and still enjoy super-sharp detail. To give you an idea, the 1.5x (APS-C) crop mode is still 28MP, which is a huge file size. Employing that crop with the 400-800mm lens is effectively like having a 1200mm lens! This is where high-resolution cameras can be particularly helpful. </p><p>Color is also improved, with the subject-detection AI chip analyzing the scene for better auto white balance (AWB). For example, where older AWB systems might look at a lush green woodland scene and compensate with the opposing tone, resulting in an overly magenta hue, the A7R VI knows it's a woodland, or a person in the shade, and will select the right tone for the scene. </p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/Q3d2K3ihiRNgBUSu3UwTXc.jpg" alt="A man at golden hour, illuminated by the sun, natural background" /><figcaption>Skin tones looks spot on, dynamic range is impressive. There are no weaknesses when it comes to image quality<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/CXHC6f3Ah68zVcjWvte3nc.jpg" alt="A man at golden hour, illuminated by the sun, natural background" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/kbAihcEUtiGT7fQ5nFqDec.jpg" alt="A dartford warbler bird on a branch at first light" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rNmF939orJbKsbaMc4muYc.jpg" alt="A common at first light, there's mist above a lake illuminated by the rising sun" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/V6wWXbnuxuaLLXnnx2fA8d.jpg" alt="A woodland path and there's sunlight piercing through the trees" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>Video recording looks similar to the A7R V's going by the numbers: 8K up to 30fps and 4K up to 120fps, and <em>still </em>no open-gate recording, but the new stacked sensor minimizes rolling shutter distortion, making the A7R VI a better option for video than its predecessor. It's also equipped with more filmic color profiles. </p><ul><li><strong>Image and video quality score: 5/5</strong></li></ul><h3 class="article-body__section" id="section-sony-a7r-vi-testing-scorecard"><span>Sony A7R VI: testing scorecard</span></h3><div ><table><caption>Sony A7R VI</caption><thead><tr><th class="firstcol " ><p>Attributes</p></th><th  ><p>Notes</p></th><th  ><p>Rating</p></th></tr></thead><tbody><tr><td class="firstcol " ><p>Price</p></td><td  ><p>Pricier than its predecessor, but much cheaper than the A1 II, which it outperforms in many ways</p></td><td  ><p>4.5/5</p></td></tr><tr><td class="firstcol " ><p>Design</p></td><td  ><p>It inherits Sony's best design from the A7 V / A9 III and adds a few nice features, with superb ergonomics and rugged build</p></td><td  ><p>5/5</p></td></tr><tr><td class="firstcol " ><p>Performance</p></td><td  ><p>The 66.7MP stacked sensor and AI processor chip are a revelation</p></td><td  ><p>5/5</p></td></tr><tr><td class="firstcol " ><p>Image and video quality</p></td><td  ><p>66.8MP stills, 8K video, 16-stops dynamic range — show me a better full-frame camera</p></td><td  ><p>5/5</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-should-i-buy-the-sony-a7r-vi"><span>Should I buy the Sony A7R VI?</span></h3><h2 id="buy-it-if-2">Buy it if...</h2><div class="product"><p><strong>You want Sony's most complete professional camera yet</strong><br>Yes, the pricier A1 II is a little speedier in some specific ways, and the specialist A9 III quicker still, but the A7R VI takes the speed-plus-resolution crown in Sony's mirrorless camera lineup.</p></div><div class="product"><p><strong>You shoot everything from landscapes to wildlife photography </strong><br>With a 66.8MP stacked sensor, up to 30fps burst shooting, incredible autofocus performance and a rugged build, the A7R VI is a true all rounder. </p></div><h2 id="don-t-buy-it-if-2">Don't buy it if...</h2><div class="product"><p><strong>You specialize in one genre of photography</strong><br>Just shoot sports and action, or major in flash photography? The A9 III is your best bet, or even the A1 II. Highly detailed landscape photography your thing? The A7R V gets you most of the quality of the A7R VI, and it now costs much less. </p></div><div class="product"><p><strong>You like upgrading gear regularly</strong><br>I'm being tongue in cheek here, but I suspect that once you get an A7R VI, your search for the perfect camera will be complete, and you can settle down for a good years to come. </p></div><h2 class="article-body__section" id="section-sony-a7r-vi-also-consider"><span>Sony A7R VI: also consider</span></h2><div class="product"><a data-dimension112="bc50baa7-594b-47f2-ba14-4f644c07fd72" data-action="Deal Block" data-label="Read our in-depth Sony A7R V review" data-dimension48="Read our in-depth Sony A7R V review" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kq7jJfU6Jy2ij2faSdWjmK" name="Sony A7R V.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kq7jJfU6Jy2ij2faSdWjmK.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong>Sony A7R V</strong></p><p>The A7R VI's predecessor is a stellar alternative if highly detailed pictures top your priority list. It packs a 61MP sensor — so just 6MP less than the A7R VI — the same burst-shooting speed, and it now costs much less, as its price has fallen steadily over its four-year life.</p><p><strong>Read our in-depth </strong><a href="https://www.techradar.com/reviews/sony-a7r-v" data-dimension112="bc50baa7-594b-47f2-ba14-4f644c07fd72" data-action="Deal Block" data-label="Read our in-depth Sony A7R V review" data-dimension48="Read our in-depth Sony A7R V review" data-dimension25=""><strong>Sony A7R V review</strong></a></p></div><h2 class="article-body__section" id="section-how-i-tested-the-sony-a7r-vi"><span>How I tested the Sony A7R VI</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="vS78PdA8iagCFVNPmZzdke" name="Sony A7R VI" alt="Sony A7R VI camera with 24mm F2.8 lens attached, in user's hands" src="https://cdn.mos.cms.futurecdn.net/vS78PdA8iagCFVNPmZzdke.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><ul><li><strong>Sony loaned me the A7R VI four weeks before it was announced</strong></li><li><strong>I had four lenses to use with it, plus twin batteries and a charging dock</strong></li><li><strong>I've taken photos and videos of a wide range of subjects to test key feature</strong></li></ul><p>I had the chance to test the Sony A7R VI for four weeks ahead of its announcement, and used it with four lenses: a small 24mm f/2.8 prime, the 28-70mm F2 GM, 70-200mm F4 G OSS II Macro and 400-800mm F6.3-8 telephoto zoom. I was also supplied with two batteries and the twin charging dock.</p><p>Given the camera's high-resolution stacked sensor and latest processor, which incorporates the previously separate AI chip, I wanted to test the camera's image quality and performance in a wide range of scenarios, which included landscape photography, wildlife photography, portraiture and more. </p><p>I also tested its burst-shooting skills, shooting in both the mechanical and electronic shutter modes, and noting how many photos the camera could capture before slowing up. </p><p>Sony also loaned me the A7R VI's predecessor, the A7R V, so I was able to make various performance comparisons, especially around high-speed photography. </p><ul><li><em>First reviewed: May 2026</em></li><li><a href="https://www.techradar.com/news/how-we-test">Read more about how we test</a></li></ul>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Canon targets ‘explosive growth in video-first cameras’ with EOS R6 V — here are 5 things you need to know about its new viewfinder-less full-frame 'V' model ]]></title>
                                                                                                <dc:content><![CDATA[ <p>In case you didn’t know it, there’s an "explosive growth in video-first products". That’s according to Canon, which just unveiled another 'V' mirrorless camera, the EOS R6 V.</p><p>With this latest arrival, Canon now has 22 EOS R mirrorless cameras in its arsenal, and the range caters for every niche and need, even if its naming convention can get a little confusing. </p><p>It was telling that, during a video briefing ahead of the EOS R6 V's launch, Canon showed several slides explaining who its various cameras are for, yet one attendee was still compelled to ask “why did you call it the EOS R6 V?”</p><p>So let’s unpack what the new camera is, where it sits in Canon's range, and which type of user it's aimed at. Here are 5 things you need to know…</p><h3 class="article-body__section" id="section-1-who-s-the-eos-r6-v-for"><span>1. Who’s the EOS R6 V for?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="povE58ikEcgaMABvn7LpiF" name="Canon EOS R6 V" alt="The Canon EOS R6 V mirrorless camera on a wooden table with a pine-slatted backdrop, no lens attached" src="https://cdn.mos.cms.futurecdn.net/povE58ikEcgaMABvn7LpiF.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Canon started its ‘V’ series of cameras with the <a href="https://www.techradar.com/cameras/video-cameras/canon-eos-r50-v-review">EOS R50 V</a>, with the ‘V’ denoting video. Or perhaps it’s vlogging; I’m actually not sure. Either way, photography is a secondary function of the range. </p><p>You see, Canon believes that video-first products are where the market is going, and now it's given the ‘V’ series the full-frame treatment with the EOS R6 V, which rivals the <a href="https://www.techradar.com/reviews/sony-zv-e1">Sony ZV-E1</a> and <a href="https://www.techradar.com/cameras/video-cameras/nikon-zr-review-cinema-cameras-just-got-a-major-new-player">Nikon Zr</a> — cameras with serious video skills, but pared back design when compared to pro cinema cameras. </p><p>In Canon’s range, the EOS R6 V sits above the EOS R50 V which is a vlogging-style version of the <a href="https://www.techradar.com/reviews/canon-eos-r50">EOS R50</a> with an APS-C sensor. Both omit a viewfinder in favor of a host of video-friendly features and design touches, including a tally lamp, vertical and horizontal tripod mounts, auto-rotating menus (for video), and long record times. </p><p>If the EOS R50 V is a starter camera for vlogging and video creators, then the EOS R6 V is a supercharged version for upgraders, or those with pro-level skills who are looking to dive straight in. But things get more complicated — the R6 V inherits a sensor found in two other Canon cameras; the <a href="https://www.techradar.com/cameras/i-tested-the-canon-eos-r6-mark-iii-its-a-near-perfect-hybrid-camera-with-one-major-drawback">EOS R6 III</a> and <a href="https://www.techradar.com/cameras/video-cameras/canon-eos-c50-review">EOS C50</a>.</p><p>The EOS R6 III is a photography-first camera which can also shoot great video, while the EOS C50 is a cinema camera with pro-level connectivity that happens to take photos; the EOS R6 V is somewhere in the middle. </p><p>Those three cameras share many of the same features, but are designed differently, and the EOS R6 V targets the same market as the Sony ZV-E1 and Nikon Zr. That should hopefully clear some things up, but let’s dig a bit deeper… </p><h3 class="article-body__section" id="section-2-sensor"><span>2. Sensor</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="ecS5H2dwBiA2Gbe3C7fLYF" name="Canon EOS R6 V" alt="The Canon EOS R6 V mirrorless camera on a wooden table with a pine-slatted backdrop, no lens attached" src="https://cdn.mos.cms.futurecdn.net/ecS5H2dwBiA2Gbe3C7fLYF.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Logically, the main reason that the new camera is called the EOS R6 V is because it features the same sensor as the EOS R6 III (but not previous EOS R6 models). However, not even the Canon spokesperson could confirm the reasoning behind the naming when presenting the product. The EOS C50 cinema camera also has the same sensor — it’s a 32.5MP full-frame sensor rated for 7.5 stops of image stabilization. </p><p>Each of the three cameras are capable of recording 7K video up to 60fps, internal RAW recording with Canon’s C-Log color profiles, the option for open-gate recording (from the full height and width of the 3:2 aspect ratio sensor), oversampled 4K up to 60fps, 4K /120fps and 2K up to 180fps. By comparison, the cheaper and smaller EOS R50 V’s video skills are very limited. </p><p>The EOS R6 V can shoot superb stills too, like the EOS R6 III — that's 32.5MP stills up to 40fps, with pre-capture. Not bad at all. Where the cameras differ the most is in their design. </p><h3 class="article-body__section" id="section-3-design"><span>3. Design</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/bSe3nPhm6FYNuJrVBWDPnb.jpg" alt="The Canon EOS R6 V on a wooden table alongside the Canon EOS R50 V" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/eMWX83c2BDG5MryGEtjCWF.jpg" alt="Rear of the Canon EOS R6 V mirrorless camera, it's on a wooden table with a pine-slatted backdrop, the screen is flipped out to the side" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/qweoQuVLXixfSzZshUGbMF.jpg" alt="The Canon EOS R6 V mirrorless camera on a wooden table with a pine-slatted backdrop, view of the top plate" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/587vBkYdL5YvDRSpFzEuMF.jpg" alt="Closeup of the Canon EOS R6 V mirrorless camera's connection ports " /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>The EOS R6 V is a much bigger camera than the EOS R50 V — you can see the differences between the various cameras in the images above. However, it's similarly styled, with a similar control layout and shape. </p><p>Neither camera has a viewfinder — a growing trend that we’ve seen in new cameras,<a href="https://www.techradar.com/cameras/do-we-still-need-a-viewfinder-we-asked-you-what-you-think-about-screen-only-cameras-heres-what-you-told-us"> and one that isn't going down well with TechRadar readers</a>. You'll be composing images using the camera’s 3-inch 1.62m-dot vari-angle touchscreen (which pales in comparison to the Nikon Zr’s gorgeous 4-inch display). </p>                    <div class= "tiktok-wrapper" style="min-height: 750px;"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@techradar/video/7639371507004738838" data-video-id="7639371507004738838" style="max-width: 605px; min-width: 325px;">                        <section>                            <a target="_blank" title="@techradar" href="https://www.tiktok.com/@techradar">@techradar</a>                            <p></p><a target="_blank" title="♬ original sound TechRadar" href="https://www.tiktok.com/music/original-sound-TechRadar-0">♬ original sound TechRadar</a></section>                    </blockquote></div>                <p>The bulkier body of the EOS R6 V packs the larger sensor, and features cooling vents, adding to the camera’s depth but equipping it with what are effectively unlimited record times. Canon told me that with the fan enabled, record times at any resolution, including 7K, are over two hours. In reality, you’ll run out of battery or space on your memory cards before the camera needs a break. </p><p>The EOS R6 V is a highly customizable camera, too, with 12 buttons that can be assigned your choice of function. It offers live streaming through full-size HDMI, a vertical tripod mount, and a zoom lever which can be used for a digital zoom, but also with 'power zoom' lenses. Speaking of ‘PZ’ lenses…</p><h3 class="article-body__section" id="section-4-a-new-kit-lens"><span>4. A new ‘kit’ lens</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="uc2sHxbxNeRkBUgJ4HFi2c" name="Canon EOS R6 V" alt="The Canon EOS R6 V on a wooden table with the 20-50mm F4 PZ lens attached" src="https://cdn.mos.cms.futurecdn.net/uc2sHxbxNeRkBUgJ4HFi2c.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Alongside the camera, Canon announced the RF 20-50mm F4L IS USM PZ lens, and the two are designed to work together. The ‘PZ’ stands for power zoom, which is a smooth zoom function via a control on the lens, plus the camera itself also has a zoom lever. </p><p>By contrast, standard RF lenses paired with the EOS R6 III and other photography-first mirrorless cameras are manual-zoom only, and that jerky motion is not particularly something you’ll want during recording, or to be evident in your videos. </p><p>The lens itself weighs 420g, and coupled with the EOS R6 V, which weighs 688g with battery and card (598g without), balances well on a gimbal. It's equipped with 24cm close focusing and a decent 0.33x maximum magnification. Given it’s an L-series lens, build and optical quality are top drawer, and it costs a fair whack. How much? Here are the prices for the camera and lens…</p><h3 class="article-body__section" id="section-5-pricing"><span>5. Pricing</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="L7pTMfjRmAV9wuhdeQEjrb" name="Canon EOS R6 V" alt="The Canon EOS R6 V on a wooden table alongside the Canon EOS R6 III and EOS C50" src="https://cdn.mos.cms.futurecdn.net/L7pTMfjRmAV9wuhdeQEjrb.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Same full-frame sensor, design three ways. From left to right; EOS R6 III, EOS C50, EOS R6 V </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>The EOS R6 V costs £2,400 / AU$3,599 (I’m rounding up UK prices by a penny because all those 99s are tedious), and will be available from June 24. You’ll be able to buy the camera in a kit with the RF 20-50mm F4L IS USM PZ lens, and together they’ll set you back £3,550 / AU$5,399 — that’s a saving of almost £300 / AU$400 versus buying the two separately. The lens will be available separately for £1,440 / AU$2,199, but I don’t have details on the launch date of the lens on its own yet, which I believe will be later than that of the kit. I'll also update this article with US pricing as soon as I can. </p><p>That pricing means the EOS R6 V is the most cost-effective way to bag Canon’s 32.5MP sensor — it’s cheaper than the EOS R6 III, and much less than the EOS C50. It’s the same story with the Sony ZV-E1 — it packs the same 12MP full-frame sensor and 4K recording as other pricier Sony cameras, including the A7S III and FX3. </p><p>Say what you will about these vlogging-style cameras — they do cost less versus other designs. I’ve had some brief hands-on time with the EOS R6 V, but not nearly enough time to form any meaningful conclusions. Stay tuned for our full review further down the line. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/video-cameras/canon-eos-r6-v-vs-eos-r6-iii-and-eos-r50-v</link>
                                                                            <description>
                            <![CDATA[ Canon beefs up its 'V' series of video-first cameras with the full-frame EOS R6 V — here's how it compares to the EOS R6 III and R50 V ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">VfvQuEWUhvJoTmgfou6Jz7</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/EXsu53oEwcXaZBb6FZfmCF-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 13 May 2026 13:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 13 May 2026 23:36:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Video Cameras]]></category>
                                                    <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Timothy Coleman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/wdURzN8yz429dEPbXneAQU.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As Cameras editor, Tim looks after all cameras content on Tech Radar. This includes buying guides, opinions, reviews and news, and covers anything from mirrorless cameras to film and smartphones. He loves observing the advances in camera technology, putting the latest and greatest cameras through their paces, and projecting where cameras could go next.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;A first class Bachelor of the Arts in Photography, Tim has been a tech journalist for much of his professional career, working for titles such as Amateur Photographer which was the world’s best-selling photography weekly, Digital Camera World and Pocket-Lint.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Directly prior to joining Tech Radar in 2023, Tim worked in video production with Studio 44 with clients including Canon, and offers his wealth of technical and creative knowledge in photography and video. He also values telling stories that matter, to change lives - the mantra of a diverse stories team based in Nairobi, Kenya, that he consults in his spare time.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;But who is Tim Coleman the human? He’s curious, a keen creative, avid footballer, occasional runner and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.&amp;nbsp;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EXsu53oEwcXaZBb6FZfmCF-1280-80.jpg">
                                                            <media:credit><![CDATA[Future / Tim Coleman]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Canon EOS R6 V mirrorless camera on a wooden table with a pine-slatted backdrop, no lens attached, alongside the RF 20-50mm F/4 L PZ lens]]></media:description>                                                            <media:text><![CDATA[The Canon EOS R6 V mirrorless camera on a wooden table with a pine-slatted backdrop, no lens attached, alongside the RF 20-50mm F/4 L PZ lens]]></media:text>
                                <media:title type="plain"><![CDATA[The Canon EOS R6 V mirrorless camera on a wooden table with a pine-slatted backdrop, no lens attached, alongside the RF 20-50mm F/4 L PZ lens]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/EXsu53oEwcXaZBb6FZfmCF-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>In case you didn’t know it, there’s an "explosive growth in video-first products". That’s according to Canon, which just unveiled another 'V' mirrorless camera, the EOS R6 V.</p><p>With this latest arrival, Canon now has 22 EOS R mirrorless cameras in its arsenal, and the range caters for every niche and need, even if its naming convention can get a little confusing. </p><p>It was telling that, during a video briefing ahead of the EOS R6 V's launch, Canon showed several slides explaining who its various cameras are for, yet one attendee was still compelled to ask “why did you call it the EOS R6 V?”</p><p>So let’s unpack what the new camera is, where it sits in Canon's range, and which type of user it's aimed at. Here are 5 things you need to know…</p><h3 class="article-body__section" id="section-1-who-s-the-eos-r6-v-for"><span>1. Who’s the EOS R6 V for?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="povE58ikEcgaMABvn7LpiF" name="Canon EOS R6 V" alt="The Canon EOS R6 V mirrorless camera on a wooden table with a pine-slatted backdrop, no lens attached" src="https://cdn.mos.cms.futurecdn.net/povE58ikEcgaMABvn7LpiF.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Canon started its ‘V’ series of cameras with the <a href="https://www.techradar.com/cameras/video-cameras/canon-eos-r50-v-review">EOS R50 V</a>, with the ‘V’ denoting video. Or perhaps it’s vlogging; I’m actually not sure. Either way, photography is a secondary function of the range. </p><p>You see, Canon believes that video-first products are where the market is going, and now it's given the ‘V’ series the full-frame treatment with the EOS R6 V, which rivals the <a href="https://www.techradar.com/reviews/sony-zv-e1">Sony ZV-E1</a> and <a href="https://www.techradar.com/cameras/video-cameras/nikon-zr-review-cinema-cameras-just-got-a-major-new-player">Nikon Zr</a> — cameras with serious video skills, but pared back design when compared to pro cinema cameras. </p><p>In Canon’s range, the EOS R6 V sits above the EOS R50 V which is a vlogging-style version of the <a href="https://www.techradar.com/reviews/canon-eos-r50">EOS R50</a> with an APS-C sensor. Both omit a viewfinder in favor of a host of video-friendly features and design touches, including a tally lamp, vertical and horizontal tripod mounts, auto-rotating menus (for video), and long record times. </p><p>If the EOS R50 V is a starter camera for vlogging and video creators, then the EOS R6 V is a supercharged version for upgraders, or those with pro-level skills who are looking to dive straight in. But things get more complicated — the R6 V inherits a sensor found in two other Canon cameras; the <a href="https://www.techradar.com/cameras/i-tested-the-canon-eos-r6-mark-iii-its-a-near-perfect-hybrid-camera-with-one-major-drawback">EOS R6 III</a> and <a href="https://www.techradar.com/cameras/video-cameras/canon-eos-c50-review">EOS C50</a>.</p><p>The EOS R6 III is a photography-first camera which can also shoot great video, while the EOS C50 is a cinema camera with pro-level connectivity that happens to take photos; the EOS R6 V is somewhere in the middle. </p><p>Those three cameras share many of the same features, but are designed differently, and the EOS R6 V targets the same market as the Sony ZV-E1 and Nikon Zr. That should hopefully clear some things up, but let’s dig a bit deeper… </p><h3 class="article-body__section" id="section-2-sensor"><span>2. Sensor</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="ecS5H2dwBiA2Gbe3C7fLYF" name="Canon EOS R6 V" alt="The Canon EOS R6 V mirrorless camera on a wooden table with a pine-slatted backdrop, no lens attached" src="https://cdn.mos.cms.futurecdn.net/ecS5H2dwBiA2Gbe3C7fLYF.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Logically, the main reason that the new camera is called the EOS R6 V is because it features the same sensor as the EOS R6 III (but not previous EOS R6 models). However, not even the Canon spokesperson could confirm the reasoning behind the naming when presenting the product. The EOS C50 cinema camera also has the same sensor — it’s a 32.5MP full-frame sensor rated for 7.5 stops of image stabilization. </p><p>Each of the three cameras are capable of recording 7K video up to 60fps, internal RAW recording with Canon’s C-Log color profiles, the option for open-gate recording (from the full height and width of the 3:2 aspect ratio sensor), oversampled 4K up to 60fps, 4K /120fps and 2K up to 180fps. By comparison, the cheaper and smaller EOS R50 V’s video skills are very limited. </p><p>The EOS R6 V can shoot superb stills too, like the EOS R6 III — that's 32.5MP stills up to 40fps, with pre-capture. Not bad at all. Where the cameras differ the most is in their design. </p><h3 class="article-body__section" id="section-3-design"><span>3. Design</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/bSe3nPhm6FYNuJrVBWDPnb.jpg" alt="The Canon EOS R6 V on a wooden table alongside the Canon EOS R50 V" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/eMWX83c2BDG5MryGEtjCWF.jpg" alt="Rear of the Canon EOS R6 V mirrorless camera, it's on a wooden table with a pine-slatted backdrop, the screen is flipped out to the side" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/qweoQuVLXixfSzZshUGbMF.jpg" alt="The Canon EOS R6 V mirrorless camera on a wooden table with a pine-slatted backdrop, view of the top plate" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/587vBkYdL5YvDRSpFzEuMF.jpg" alt="Closeup of the Canon EOS R6 V mirrorless camera's connection ports " /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>The EOS R6 V is a much bigger camera than the EOS R50 V — you can see the differences between the various cameras in the images above. However, it's similarly styled, with a similar control layout and shape. </p><p>Neither camera has a viewfinder — a growing trend that we’ve seen in new cameras,<a href="https://www.techradar.com/cameras/do-we-still-need-a-viewfinder-we-asked-you-what-you-think-about-screen-only-cameras-heres-what-you-told-us"> and one that isn't going down well with TechRadar readers</a>. You'll be composing images using the camera’s 3-inch 1.62m-dot vari-angle touchscreen (which pales in comparison to the Nikon Zr’s gorgeous 4-inch display). </p>                    <div class= "tiktok-wrapper" style="min-height: 750px;"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@techradar/video/7639371507004738838" data-video-id="7639371507004738838" style="max-width: 605px; min-width: 325px;">                        <section>                            <a target="_blank" title="@techradar" href="https://www.tiktok.com/@techradar">@techradar</a>                            <p></p><a target="_blank" title="♬ original sound TechRadar" href="https://www.tiktok.com/music/original-sound-TechRadar-0">♬ original sound TechRadar</a></section>                    </blockquote></div>                <p>The bulkier body of the EOS R6 V packs the larger sensor, and features cooling vents, adding to the camera’s depth but equipping it with what are effectively unlimited record times. Canon told me that with the fan enabled, record times at any resolution, including 7K, are over two hours. In reality, you’ll run out of battery or space on your memory cards before the camera needs a break. </p><p>The EOS R6 V is a highly customizable camera, too, with 12 buttons that can be assigned your choice of function. It offers live streaming through full-size HDMI, a vertical tripod mount, and a zoom lever which can be used for a digital zoom, but also with 'power zoom' lenses. Speaking of ‘PZ’ lenses…</p><h3 class="article-body__section" id="section-4-a-new-kit-lens"><span>4. A new ‘kit’ lens</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="uc2sHxbxNeRkBUgJ4HFi2c" name="Canon EOS R6 V" alt="The Canon EOS R6 V on a wooden table with the 20-50mm F4 PZ lens attached" src="https://cdn.mos.cms.futurecdn.net/uc2sHxbxNeRkBUgJ4HFi2c.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Alongside the camera, Canon announced the RF 20-50mm F4L IS USM PZ lens, and the two are designed to work together. The ‘PZ’ stands for power zoom, which is a smooth zoom function via a control on the lens, plus the camera itself also has a zoom lever. </p><p>By contrast, standard RF lenses paired with the EOS R6 III and other photography-first mirrorless cameras are manual-zoom only, and that jerky motion is not particularly something you’ll want during recording, or to be evident in your videos. </p><p>The lens itself weighs 420g, and coupled with the EOS R6 V, which weighs 688g with battery and card (598g without), balances well on a gimbal. It's equipped with 24cm close focusing and a decent 0.33x maximum magnification. Given it’s an L-series lens, build and optical quality are top drawer, and it costs a fair whack. How much? Here are the prices for the camera and lens…</p><h3 class="article-body__section" id="section-5-pricing"><span>5. Pricing</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="L7pTMfjRmAV9wuhdeQEjrb" name="Canon EOS R6 V" alt="The Canon EOS R6 V on a wooden table alongside the Canon EOS R6 III and EOS C50" src="https://cdn.mos.cms.futurecdn.net/L7pTMfjRmAV9wuhdeQEjrb.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Same full-frame sensor, design three ways. From left to right; EOS R6 III, EOS C50, EOS R6 V </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>The EOS R6 V costs £2,400 / AU$3,599 (I’m rounding up UK prices by a penny because all those 99s are tedious), and will be available from June 24. You’ll be able to buy the camera in a kit with the RF 20-50mm F4L IS USM PZ lens, and together they’ll set you back £3,550 / AU$5,399 — that’s a saving of almost £300 / AU$400 versus buying the two separately. The lens will be available separately for £1,440 / AU$2,199, but I don’t have details on the launch date of the lens on its own yet, which I believe will be later than that of the kit. I'll also update this article with US pricing as soon as I can. </p><p>That pricing means the EOS R6 V is the most cost-effective way to bag Canon’s 32.5MP sensor — it’s cheaper than the EOS R6 III, and much less than the EOS C50. It’s the same story with the Sony ZV-E1 — it packs the same 12MP full-frame sensor and 4K recording as other pricier Sony cameras, including the A7S III and FX3. </p><p>Say what you will about these vlogging-style cameras — they do cost less versus other designs. I’ve had some brief hands-on time with the EOS R6 V, but not nearly enough time to form any meaningful conclusions. Stay tuned for our full review further down the line. </p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Sony and Canon are unveiling new cameras on the same day next week — and I know which one I’m more excited about ]]></title>
                                                                                                <dc:content><![CDATA[ <ul><li><strong>Sony teaser announces new 'R' camera next week</strong></li><li><strong>No details confirmed, but it's likely part of the high-res 'A7R' series</strong></li><li><strong>Has potential to be the highest-resolution full-frame camera yet</strong></li></ul><p>Next week is going to be a big one for camera fans. After a drought of major releases in 2026, we've now seen the second of two teaser announcements from big manufacturers. Canon was first out of the gates, teasing an all-new camera with a full announcement date of May 13th — based on clues in the teaser, <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-is-launching-a-new-camera-next-week-and-i-predict-itll-be-a-vlogging-style-full-frame-model">we predict it'll be a full-frame vlogging model</a>. And now, it's Sony's turn. </p><p>On its YouTube channel, Sony has posted a short 40-second clip heralding a new camera announcement. There's no imagery in the clip, just a single line of text, reading 'Ready for the next R', with the announcement time and date listed below. And that date? You guessed it: May 13th, the same day as Canon. The precise timing will be 06:30 PT / 09:30 EDT / 14:30 BST / 23:30 AEST.</p><p>So, what is it? If you're not familiar, 'R' refers to Sony's Alpha 7R line — its range of full-frame mirrorless cameras that place the focus on high resolution (the nomenclature has been afforded to the travel-friendly <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7c-r-review">A7C R</a>, too). The A7 cameras are all-rounders, the A7S cameras are made for low-light sensitivities, the A1 cameras are top-end pro models, the A9 cameras are sports-focused speedsters. Whereas if you buy an A7R camera, it's because you want pixels, and lots of them. </p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="low" data-lazy-src="https://www.youtube-nocookie.com/embed/d5TVd_S8arY" allowfullscreen></iframe></div></div><p>The most recent in the series is the <a href="https://www.techradar.com/reviews/sony-a7r-v">Sony A7R V</a>, which was originally released in 2022, and is still one of our <a href="https://www.techradar.com/cameras/the-best-camera-for-photography">best full-frame camera</a> picks. Equipped with a 61MP full-frame CMOS sensor, it was and still is the highest-resolution full-frame camera available, though this is a title it shares with a few other models in the Sony range, including the travel-friendly Sony A7C R and the previous model in the mainline series, the <a href="https://www.techradar.com/reviews/sony-alpha-a7r-iv-review">Sony A7R IV</a>, which came out in 2019. </p><p>It's that last stat that makes me think that Sony could be cooking up something special here — and makes me much more excited to see what the new Sony camera is than I am about Canon's offering. That 61MP sensor has now been in play since 2019 – seven years ago. If Sony is bringing out a new camera in the A7R series, surely we're getting something new. The question is: what?</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="awVUmECscsjJxqDvXcit7n" name="_DSF3292.jpg" alt="The Sony A7R V on a table straight on front" src="https://cdn.mos.cms.futurecdn.net/awVUmECscsjJxqDvXcit7n.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7R V is a beast of a camera as far as resolution is concerned – and it looks to be getting a successor. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><h2 id="why-this-might-be-the-highest-resolution-full-frame-camera-yet">Why this might be the highest-resolution full-frame camera yet</h2><p>You might reasonably be wondering — if Sony already holds the title of the highest-resolution full-frame camera, why does it need to go bigger? But the game has changed considerably since 2019. Mirrorless medium format cameras like <a href="https://www.techradar.com/cameras/mirrorless-cameras/fujifilm-gfx100s-ii-review">Fujifilm's GFX 100S II</a> and <a href="https://www.techradar.com/cameras/mirrorless-cameras/i-tested-the-minimalist-hasselblad-x2d-ii-100c-its-my-dream-portrait-and-landscape-photography-camera-that-sets-the-image-quality-bar">Hasselblad's X2D II 100C</a> have brought 100MP sensors within the reach of the same photographers who are buying A7R cameras, since the prices aren't that different, and the operational speeds of these cameras have been improved enough to shake off the stereotype of 'cumbersome medium-format'. They can't shoot and focus as quickly or reliably as full-frame models — but they're not that far off.</p><p>And there have been interesting advances from other quarters. Canon's full-frame <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r5-mark-ii-review">EOS R5 Mark II</a> has a native resolution of 45MP — on paper, that lags behind Sony's 61MP. However, the EOS R5 Mark II uses clever in-camera upscaling technology to enhance an image's quality by up to 4x — spitting out 180MP files. The results are hugely impressive, and if I were looking for maximum resolution to deliver gigantic prints, I know which camera I'd go for. </p><p>That's why, in my view, there's no way Sony can be planning to just stick the same 61MP sensor in a refreshed camera body and keep calling it the highest-resolution full-frame camera. Things have changed too much, and the new A7R VI — assuming that's what we're getting — is going to have to do better than that to make a splash. Will Sony up the pixel count on its full-frame sensor? Will it ape Canon's in-camera upscaling? Or, are we about to see something completely new?</p><p>Make no mistake, this new camera is not going to be cheap. But I do think it's going to be interesting, and that's why I'll be tuning into Sony's announcement next week with a lot more interest than Canon's. Another full-frame vlogging model? Sorry, but I'm not blown away with excitement.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/sony-and-canon-are-unveiling-new-cameras-on-the-same-day-next-week-and-i-know-which-one-im-more-excited-about</link>
                                                                            <description>
                            <![CDATA[ Sony has shared a teaser on it YouTube channel of a new 'R' camera – releasing the same week as a mysterious new Canon camera. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">awjLzoXqZmoKMiDLntaTih</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/mCDnp3bXahQUeNJUGGx4TV-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 08 May 2026 13:56:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Stapley ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mCDnp3bXahQUeNJUGGx4TV-1280-80.jpg">
                                                            <media:credit><![CDATA[Sony]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A YouTube teaser for a Sony camera with the slogan Ready for the next R]]></media:description>                                                            <media:text><![CDATA[A YouTube teaser for a Sony camera with the slogan Ready for the next R]]></media:text>
                                <media:title type="plain"><![CDATA[A YouTube teaser for a Sony camera with the slogan Ready for the next R]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/mCDnp3bXahQUeNJUGGx4TV-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <ul><li><strong>Sony teaser announces new 'R' camera next week</strong></li><li><strong>No details confirmed, but it's likely part of the high-res 'A7R' series</strong></li><li><strong>Has potential to be the highest-resolution full-frame camera yet</strong></li></ul><p>Next week is going to be a big one for camera fans. After a drought of major releases in 2026, we've now seen the second of two teaser announcements from big manufacturers. Canon was first out of the gates, teasing an all-new camera with a full announcement date of May 13th — based on clues in the teaser, <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-is-launching-a-new-camera-next-week-and-i-predict-itll-be-a-vlogging-style-full-frame-model">we predict it'll be a full-frame vlogging model</a>. And now, it's Sony's turn. </p><p>On its YouTube channel, Sony has posted a short 40-second clip heralding a new camera announcement. There's no imagery in the clip, just a single line of text, reading 'Ready for the next R', with the announcement time and date listed below. And that date? You guessed it: May 13th, the same day as Canon. The precise timing will be 06:30 PT / 09:30 EDT / 14:30 BST / 23:30 AEST.</p><p>So, what is it? If you're not familiar, 'R' refers to Sony's Alpha 7R line — its range of full-frame mirrorless cameras that place the focus on high resolution (the nomenclature has been afforded to the travel-friendly <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7c-r-review">A7C R</a>, too). The A7 cameras are all-rounders, the A7S cameras are made for low-light sensitivities, the A1 cameras are top-end pro models, the A9 cameras are sports-focused speedsters. Whereas if you buy an A7R camera, it's because you want pixels, and lots of them. </p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="low" data-lazy-src="https://www.youtube-nocookie.com/embed/d5TVd_S8arY" allowfullscreen></iframe></div></div><p>The most recent in the series is the <a href="https://www.techradar.com/reviews/sony-a7r-v">Sony A7R V</a>, which was originally released in 2022, and is still one of our <a href="https://www.techradar.com/cameras/the-best-camera-for-photography">best full-frame camera</a> picks. Equipped with a 61MP full-frame CMOS sensor, it was and still is the highest-resolution full-frame camera available, though this is a title it shares with a few other models in the Sony range, including the travel-friendly Sony A7C R and the previous model in the mainline series, the <a href="https://www.techradar.com/reviews/sony-alpha-a7r-iv-review">Sony A7R IV</a>, which came out in 2019. </p><p>It's that last stat that makes me think that Sony could be cooking up something special here — and makes me much more excited to see what the new Sony camera is than I am about Canon's offering. That 61MP sensor has now been in play since 2019 – seven years ago. If Sony is bringing out a new camera in the A7R series, surely we're getting something new. The question is: what?</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="awVUmECscsjJxqDvXcit7n" name="_DSF3292.jpg" alt="The Sony A7R V on a table straight on front" src="https://cdn.mos.cms.futurecdn.net/awVUmECscsjJxqDvXcit7n.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sony A7R V is a beast of a camera as far as resolution is concerned – and it looks to be getting a successor. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><h2 id="why-this-might-be-the-highest-resolution-full-frame-camera-yet">Why this might be the highest-resolution full-frame camera yet</h2><p>You might reasonably be wondering — if Sony already holds the title of the highest-resolution full-frame camera, why does it need to go bigger? But the game has changed considerably since 2019. Mirrorless medium format cameras like <a href="https://www.techradar.com/cameras/mirrorless-cameras/fujifilm-gfx100s-ii-review">Fujifilm's GFX 100S II</a> and <a href="https://www.techradar.com/cameras/mirrorless-cameras/i-tested-the-minimalist-hasselblad-x2d-ii-100c-its-my-dream-portrait-and-landscape-photography-camera-that-sets-the-image-quality-bar">Hasselblad's X2D II 100C</a> have brought 100MP sensors within the reach of the same photographers who are buying A7R cameras, since the prices aren't that different, and the operational speeds of these cameras have been improved enough to shake off the stereotype of 'cumbersome medium-format'. They can't shoot and focus as quickly or reliably as full-frame models — but they're not that far off.</p><p>And there have been interesting advances from other quarters. Canon's full-frame <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r5-mark-ii-review">EOS R5 Mark II</a> has a native resolution of 45MP — on paper, that lags behind Sony's 61MP. However, the EOS R5 Mark II uses clever in-camera upscaling technology to enhance an image's quality by up to 4x — spitting out 180MP files. The results are hugely impressive, and if I were looking for maximum resolution to deliver gigantic prints, I know which camera I'd go for. </p><p>That's why, in my view, there's no way Sony can be planning to just stick the same 61MP sensor in a refreshed camera body and keep calling it the highest-resolution full-frame camera. Things have changed too much, and the new A7R VI — assuming that's what we're getting — is going to have to do better than that to make a splash. Will Sony up the pixel count on its full-frame sensor? Will it ape Canon's in-camera upscaling? Or, are we about to see something completely new?</p><p>Make no mistake, this new camera is not going to be cheap. But I do think it's going to be interesting, and that's why I'll be tuning into Sony's announcement next week with a lot more interest than Canon's. Another full-frame vlogging model? Sorry, but I'm not blown away with excitement.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ The Fujifilm X-T5 is still my favorite APS-C camera years later, and that means the rumored X-T6 has a touch act to follow — here are 5 upgrades that would make it a worthy successor ]]></title>
                                                                                                <dc:content><![CDATA[ <ul><li><strong>The Fujifilm X-T6 is tipped for a September release date</strong></li><li><strong>There's no word yet on what upgrades it could have</strong></li><li><strong>However, the X-T5 is still in many ways the best APS-C camera ever made</strong></li></ul><p>We <a href="https://www.techradar.com/reviews/fujifilm-x-t5">reviewed the Fujifilm X-T5</a> back in November 2022 and described the stills-focused mirrorless camera as 'the best full-frame alternative around'. Three-and-a-half years later, and with just a smattering of major new APS-C cameras released — including the <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a6700-review">Sony A6700</a> and <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z50-ii-review-a-pocket-rocket-at-a-competitive-price">Nikon Z50 II</a> — it's the same story. </p><p>The X-T5 <em>still</em> has an unrivalled 40MP sensor with in-body image stabilization, which is tidily packaged into a lightweight retro body that's a joy to use, and is supported with a wide range of X-mount lenses. </p><p>And despite its age, the X-T5 remains the 'best overall' in my <a href="https://www.techradar.com/cameras/best-fujifilm-camera-2025-top-mirrorless-and-compact-cameras-retro-and-otherwise">best Fujifilm cameras</a> guide and I absolutely still recommend it in 2026 — even if its price is practically the same at is was at launch, and even with the <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r7-mark-ii-rumored-for-2025-with-these-significant-upgrades-watch-out-fujifilm">rumored Canon EOS R7 II </a>and the X-T5's successor (presumably called the X-T6) potentially on the horizon. </p><p>That being said, a successor to the X-T5 will undoubtedly get Fujifilm fans excited, and the current model can be improved upon. I believe that with the following upgrades, the rumored X-T6 could be a crop-sensor masterpiece.</p><div data-widget-type="review" data-model-name="Fujifilm X-T5"></div><h3 class="article-body__section" id="section-1-the-next-generation-processor"><span>1. The next generation processor</span></h3><p>Since the X-T5, Fujifilm has gone about putting the X-Processor 5 chip it introduced into consequent models, such as the X-E5, X100VI, X-T30 III and X-M5. We're now due a next generation processor. </p><p>What benefits a new processor will bring, we can't know for sure, but typically we can expect improved power efficiency (read: better battery life) and a boost in burst shooting speed and length. Indeed, while the X-T5 is very quick — it can shoot at 15fps with the mechanical shutter, or up to 20fps with the electronic shutter (but with a 1.29x crop) — its buffer is limited. </p><p>That 15fps speed can be maintained for 119 JPEGs or just 19 raw files, which is pretty modest, while the 20fps rate lasts for 168 JPEGs / 23 raw. I'd expect the X-T6 to shoot for longer, making those top speeds more useable. Adding pre-capture for burst shooting would go down well with me, too. </p><p>Another way to improve burst shooting performance would be to adopt the faster CFexpress Type B card type, saving one of the two slots for that type of card, rather than twin SDs.</p><h3 class="article-body__section" id="section-2-improved-autofocus"><span>2. Improved autofocus</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/r3x3aGrAY8oMfsrgjG4gXT.jpg" alt="The Fujifilm X-T5 camera sitting on a table" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/jnoA84UQytFZa8oSLiD3dR.jpg" alt="A black and white cat" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/qbgxNTRAWU3zxBkY7nWV97.jpg" alt="A seagull sitting on a metal fence" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/scQ6qpVBk4igiSc7TrpwWS.jpg" alt="The Fujifilm X-T5 camera sitting on a table" /><figcaption><small role="credit">Future</small></figcaption></figure></figure><p>The X-T5's subject detection autofocus is really good, but rival systems from Canon, Sony and even Nikon are better overall. So, if you shoot a wide range of subjects and rely on autofocus, then a step up in autofocus performance will be appreciated in the X-T6. </p><p>For example, the very best autofocus systems today don't just recognize subject type, be it people, birds, animals or vehicles, but also body shape and even detect the type of action to determine which subject to focus on and where. Some such as Canon's EOS R1 and EOS R5 II even offer <a href="https://www.techradar.com/cameras/mirrorless-cameras/i-tested-the-new-canon-eos-r1-for-sports-photography-and-its-a-powerhouse-in-the-right-hands">face registration so you can prioritize specific people</a> — handy for scenarios such as weddings and team sports.</p><p>Should the X-T6 introduce any of the above and indeed provide reliable and accurate autofocus, then it'll be a notable step up in autofocus performance from the X-T5. </p><h3 class="article-body__section" id="section-3-a-new-sensor"><span>3. A new sensor</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3840px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="SoapZnk5jwwwtDXx7k5CbL" name="APS-C-vs-full-frame-x-t5.jpg" alt="APS-C vs full frame" src="https://cdn.mos.cms.futurecdn.net/SoapZnk5jwwwtDXx7k5CbL.jpg" mos="" align="middle" fullscreen="" width="3840" height="2160" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Fujifilm)</span></figcaption></figure><p>The X-T5 already has a fantastic 40MP sensor. No other APS-C camera can beat it for resolution, plus it's stabilized which helps for sharp shots when shooting handheld. So what could Fujifilm do with a next-gen sensor?</p><p>I suspect in the X-T6, we could be looking for a stacked sensor for faster readout speeds, though if Fujifilm goes down this route, it places the high-speed X-H series in question. A stacked sensor would level up the X-T series hybrid skills and make it an even better camera for action photography and video. However, if there's still life in the X-H series yet, then perhaps a partially stacked sensor would make for a sensible middle ground. </p><p>Combined with a new processor, a new sensor could also deliver improved dynamic range and better low light quality, bringing the X-T series closer to full-frame quality.</p><h3 class="article-body__section" id="section-4-design-tweaks"><span>4. Design tweaks</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3500px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="JjqsUDDKcPuG26kbvuuqXN" name="FujifilmXT5-11.jpg" alt="The Fujifilm X-T5 camera sitting on a table" src="https://cdn.mos.cms.futurecdn.net/JjqsUDDKcPuG26kbvuuqXN.jpg" mos="" align="middle" fullscreen="" width="3500" height="1969" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The X-T5 is a treat in the hand, but a few design tweaks could make the X-T6 even better. </p><p>Starting with displays, the tilt screen could be swapped out for a versatile vari-angle display. I personally don't mind a tilt-only screen which can feel more robust and doesn't interfere with side ports, but I can appreciate the clamor from would-be upgraders for the vari-angle type which can be seen from more angles. </p><p>I would, however, like to see a boost in EVF quality and performance. A brighter, higher-resolution display with a faster refresh rate feels like a sensible upgrade. </p><h3 class="article-body__section" id="section-5-new-lenses-and-kits"><span>5. New lenses and kits</span></h3><p>OK, so this isn't camera-specific and would also apply to the X-T5, but Fujifilm built up a lot of excitement when it <a href="https://www.techradar.com/cameras/camera-lenses/my-dream-travel-lens-fujifilm-asked-which-lens-it-should-make-next-and-you-voted-for-this-wide-aperture-zoom">hosted a live event in March</a>, asking viewers to vote for their favorite of 14 Fujifilm lens concepts. </p><p>Two weeks later the results were confirmed, and the XF 16-80mm F2.8 concept (24-120mm effective) proved most popular, followed closely by the XF 18-50mm F1.4. </p><p>I bring the top lens up here because it could conceivably be part of an X-T6 lens kit, while the current kits for the X-T5 aren't quite as exciting. </p><p>Now to be clear, this is a concept and Fujifilm hasn't said if it will indeed make any of the concept lenses it presented to fans. But if it were to — and <a href="https://www.fujirumors.com/leaked-fujifilm-x-t6-announcement-month/" target="_blank">Fujifilm Rumors</a> has also suggested there could be two lenses coming alongside the X-T6 in September this year — then it could be one of the best camera kits available.</p><p>Overall, I don't think there will be great strides in outright image quality improvements, but I predict an X-T6 will be a more rounded camera that cements Fujifilm's place at the top of the APS-C tree. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/the-fujifilm-x-t5-is-the-best-aps-c-camera-ever-made-but-here-are-5-upgrades-that-could-make-the-rumored-x-t6-even-better</link>
                                                                            <description>
                            <![CDATA[ How do you improve on a best-in-class camera? The rumored Fujifilm X-T6 has a tough act to follow, but with a new processor, sensor, improved autofocus and more, it could be a masterpiece ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">3ZMeCTQWEpPpBSAFH4fVUm</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/RnXdxTW7HfqTTigUWeyuYK-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 08 May 2026 09:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Timothy Coleman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/wdURzN8yz429dEPbXneAQU.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As Cameras editor, Tim looks after all cameras content on Tech Radar. This includes buying guides, opinions, reviews and news, and covers anything from mirrorless cameras to film and smartphones. He loves observing the advances in camera technology, putting the latest and greatest cameras through their paces, and projecting where cameras could go next.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;A first class Bachelor of the Arts in Photography, Tim has been a tech journalist for much of his professional career, working for titles such as Amateur Photographer which was the world’s best-selling photography weekly, Digital Camera World and Pocket-Lint.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Directly prior to joining Tech Radar in 2023, Tim worked in video production with Studio 44 with clients including Canon, and offers his wealth of technical and creative knowledge in photography and video. He also values telling stories that matter, to change lives - the mantra of a diverse stories team based in Nairobi, Kenya, that he consults in his spare time.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;But who is Tim Coleman the human? He’s curious, a keen creative, avid footballer, occasional runner and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.&amp;nbsp;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RnXdxTW7HfqTTigUWeyuYK-1280-80.jpg">
                                                            <media:credit><![CDATA[Fujifilm]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fujifilm]]></media:description>                                                            <media:text><![CDATA[Fujifilm]]></media:text>
                                <media:title type="plain"><![CDATA[Fujifilm]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/RnXdxTW7HfqTTigUWeyuYK-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <ul><li><strong>The Fujifilm X-T6 is tipped for a September release date</strong></li><li><strong>There's no word yet on what upgrades it could have</strong></li><li><strong>However, the X-T5 is still in many ways the best APS-C camera ever made</strong></li></ul><p>We <a href="https://www.techradar.com/reviews/fujifilm-x-t5">reviewed the Fujifilm X-T5</a> back in November 2022 and described the stills-focused mirrorless camera as 'the best full-frame alternative around'. Three-and-a-half years later, and with just a smattering of major new APS-C cameras released — including the <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a6700-review">Sony A6700</a> and <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z50-ii-review-a-pocket-rocket-at-a-competitive-price">Nikon Z50 II</a> — it's the same story. </p><p>The X-T5 <em>still</em> has an unrivalled 40MP sensor with in-body image stabilization, which is tidily packaged into a lightweight retro body that's a joy to use, and is supported with a wide range of X-mount lenses. </p><p>And despite its age, the X-T5 remains the 'best overall' in my <a href="https://www.techradar.com/cameras/best-fujifilm-camera-2025-top-mirrorless-and-compact-cameras-retro-and-otherwise">best Fujifilm cameras</a> guide and I absolutely still recommend it in 2026 — even if its price is practically the same at is was at launch, and even with the <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r7-mark-ii-rumored-for-2025-with-these-significant-upgrades-watch-out-fujifilm">rumored Canon EOS R7 II </a>and the X-T5's successor (presumably called the X-T6) potentially on the horizon. </p><p>That being said, a successor to the X-T5 will undoubtedly get Fujifilm fans excited, and the current model can be improved upon. I believe that with the following upgrades, the rumored X-T6 could be a crop-sensor masterpiece.</p><div data-widget-type="review" data-model-name="Fujifilm X-T5"></div><h3 class="article-body__section" id="section-1-the-next-generation-processor"><span>1. The next generation processor</span></h3><p>Since the X-T5, Fujifilm has gone about putting the X-Processor 5 chip it introduced into consequent models, such as the X-E5, X100VI, X-T30 III and X-M5. We're now due a next generation processor. </p><p>What benefits a new processor will bring, we can't know for sure, but typically we can expect improved power efficiency (read: better battery life) and a boost in burst shooting speed and length. Indeed, while the X-T5 is very quick — it can shoot at 15fps with the mechanical shutter, or up to 20fps with the electronic shutter (but with a 1.29x crop) — its buffer is limited. </p><p>That 15fps speed can be maintained for 119 JPEGs or just 19 raw files, which is pretty modest, while the 20fps rate lasts for 168 JPEGs / 23 raw. I'd expect the X-T6 to shoot for longer, making those top speeds more useable. Adding pre-capture for burst shooting would go down well with me, too. </p><p>Another way to improve burst shooting performance would be to adopt the faster CFexpress Type B card type, saving one of the two slots for that type of card, rather than twin SDs.</p><h3 class="article-body__section" id="section-2-improved-autofocus"><span>2. Improved autofocus</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/r3x3aGrAY8oMfsrgjG4gXT.jpg" alt="The Fujifilm X-T5 camera sitting on a table" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/jnoA84UQytFZa8oSLiD3dR.jpg" alt="A black and white cat" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/qbgxNTRAWU3zxBkY7nWV97.jpg" alt="A seagull sitting on a metal fence" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/scQ6qpVBk4igiSc7TrpwWS.jpg" alt="The Fujifilm X-T5 camera sitting on a table" /><figcaption><small role="credit">Future</small></figcaption></figure></figure><p>The X-T5's subject detection autofocus is really good, but rival systems from Canon, Sony and even Nikon are better overall. So, if you shoot a wide range of subjects and rely on autofocus, then a step up in autofocus performance will be appreciated in the X-T6. </p><p>For example, the very best autofocus systems today don't just recognize subject type, be it people, birds, animals or vehicles, but also body shape and even detect the type of action to determine which subject to focus on and where. Some such as Canon's EOS R1 and EOS R5 II even offer <a href="https://www.techradar.com/cameras/mirrorless-cameras/i-tested-the-new-canon-eos-r1-for-sports-photography-and-its-a-powerhouse-in-the-right-hands">face registration so you can prioritize specific people</a> — handy for scenarios such as weddings and team sports.</p><p>Should the X-T6 introduce any of the above and indeed provide reliable and accurate autofocus, then it'll be a notable step up in autofocus performance from the X-T5. </p><h3 class="article-body__section" id="section-3-a-new-sensor"><span>3. A new sensor</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3840px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="SoapZnk5jwwwtDXx7k5CbL" name="APS-C-vs-full-frame-x-t5.jpg" alt="APS-C vs full frame" src="https://cdn.mos.cms.futurecdn.net/SoapZnk5jwwwtDXx7k5CbL.jpg" mos="" align="middle" fullscreen="" width="3840" height="2160" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Fujifilm)</span></figcaption></figure><p>The X-T5 already has a fantastic 40MP sensor. No other APS-C camera can beat it for resolution, plus it's stabilized which helps for sharp shots when shooting handheld. So what could Fujifilm do with a next-gen sensor?</p><p>I suspect in the X-T6, we could be looking for a stacked sensor for faster readout speeds, though if Fujifilm goes down this route, it places the high-speed X-H series in question. A stacked sensor would level up the X-T series hybrid skills and make it an even better camera for action photography and video. However, if there's still life in the X-H series yet, then perhaps a partially stacked sensor would make for a sensible middle ground. </p><p>Combined with a new processor, a new sensor could also deliver improved dynamic range and better low light quality, bringing the X-T series closer to full-frame quality.</p><h3 class="article-body__section" id="section-4-design-tweaks"><span>4. Design tweaks</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3500px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="JjqsUDDKcPuG26kbvuuqXN" name="FujifilmXT5-11.jpg" alt="The Fujifilm X-T5 camera sitting on a table" src="https://cdn.mos.cms.futurecdn.net/JjqsUDDKcPuG26kbvuuqXN.jpg" mos="" align="middle" fullscreen="" width="3500" height="1969" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure><p>The X-T5 is a treat in the hand, but a few design tweaks could make the X-T6 even better. </p><p>Starting with displays, the tilt screen could be swapped out for a versatile vari-angle display. I personally don't mind a tilt-only screen which can feel more robust and doesn't interfere with side ports, but I can appreciate the clamor from would-be upgraders for the vari-angle type which can be seen from more angles. </p><p>I would, however, like to see a boost in EVF quality and performance. A brighter, higher-resolution display with a faster refresh rate feels like a sensible upgrade. </p><h3 class="article-body__section" id="section-5-new-lenses-and-kits"><span>5. New lenses and kits</span></h3><p>OK, so this isn't camera-specific and would also apply to the X-T5, but Fujifilm built up a lot of excitement when it <a href="https://www.techradar.com/cameras/camera-lenses/my-dream-travel-lens-fujifilm-asked-which-lens-it-should-make-next-and-you-voted-for-this-wide-aperture-zoom">hosted a live event in March</a>, asking viewers to vote for their favorite of 14 Fujifilm lens concepts. </p><p>Two weeks later the results were confirmed, and the XF 16-80mm F2.8 concept (24-120mm effective) proved most popular, followed closely by the XF 18-50mm F1.4. </p><p>I bring the top lens up here because it could conceivably be part of an X-T6 lens kit, while the current kits for the X-T5 aren't quite as exciting. </p><p>Now to be clear, this is a concept and Fujifilm hasn't said if it will indeed make any of the concept lenses it presented to fans. But if it were to — and <a href="https://www.fujirumors.com/leaked-fujifilm-x-t6-announcement-month/" target="_blank">Fujifilm Rumors</a> has also suggested there could be two lenses coming alongside the X-T6 in September this year — then it could be one of the best camera kits available.</p><p>Overall, I don't think there will be great strides in outright image quality improvements, but I predict an X-T6 will be a more rounded camera that cements Fujifilm's place at the top of the APS-C tree. </p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Canon is launching a new camera next week, and I predict it'll be a vlogging-style full-frame model ]]></title>
                                                                                                <dc:content><![CDATA[ <ul><li><strong>Teaser shows new camera ahead of May 13 launch</strong></li><li><strong>Camera body has tally lamp and no viewfinder bulge</strong></li><li><strong>Appears to be a larger variant of the EOS R50 V body shape</strong></li></ul><p>Canon has taken to social media to tease an all-new camera, and we don't have long to wait, with an official reveal set for May 13. The teaser, posted across Canon's social channels, is accompanied by the tagline "One camera, many stories" in the UK (and the slightly more flowery "Every moment has a story waiting to be told. One camera. Endless possibilities." for US audiences), and promises a 6am PT / 9am EDT / 2pm BST / 11pm AEST reveal next Wednesday morning.</p><p>That messaging isn't exactly subtle. Between the storytelling language and the teaser footage — which shows someone holding the camera at arm's length and shooting using the rear screen — it's pretty clear this is a video-centric, creator-focused device. The teaser also appears to conclude with two red triangles forming a "V" shape, which would suggest this new camera is set to join Canon's existing line of "V" series models.</p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DYCdDCLCYBl/" target="_blank">A post shared by Canon UK and Ireland (@canonuk)</a></p><p>A photo posted by </p></blockquote></div><p>Look closely at the camera's silhouette in the teaser and a few more details emerge. There's no viewfinder hump and a tally lamp is just about visible — two features associated with Canon's video-first offerings. Most intriguingly, the body appears to be noticeably larger than the current entry-level member of the V family.</p><p>That camera is the <a href="https://www.techradar.com/cameras/video-cameras/canon-eos-r50-v-review">Canon EOS R50 V</a>, which I reviewed for TechRadar in May of last year. It's a compact, APS-C-sensor mirrorless model aimed squarely at beginner content creators, priced at around $650 / £630 body only. Based on the silhouette in the teaser, whatever Canon is about to announce looks like a beefed-up version of that same design language — and "beefed up" in camera terms often means a bigger sensor.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="DhyrkGAw5keqoBkdWVvZUh" name="Canon EOS R50 V" alt="Canon EOS R50 V camera" src="https://cdn.mos.cms.futurecdn.net/DhyrkGAw5keqoBkdWVvZUh.jpg" mos="" align="middle" fullscreen="" width="2048" height="1152" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R50 V is a great entry-level video camera, but its small sensor comes with some drawbacks. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future | Sam Kieldsen)</span></figcaption></figure><h2 id="why-a-full-frame-eos-r50-v-makes-sense">Why a full-frame EOS R50 V makes sense</h2><p>The EOS R50 V is a solid starter camera. In my testing, I found it lightweight, easy to use and capable of producing lovely-looking video and stills thanks to Canon's reliably excellent color science. Its Dual Pixel CMOS AF II autofocus system is also class-leading for the price. But the APS-C sensor does impose some limitations — particularly in low light, where the relatively slow kit lens doesn't help matters — and the lack of in-body image stabilization means you're relying entirely on whatever stabilization the attached lens offers.</p><p>A full-frame variant would address several of those issues at once. A larger sensor gathers more light, which means better performance in tricky conditions and more natural background separation — both of which matter enormously for the YouTube-and-Instagram crowd this camera would presumably target. Done right, it could sit neatly above the R50 V in Canon's lineup as an aspirational step-up for creators who've outgrown their beginner gear but still want something approachable.</p><p>The big question is price. If Canon can keep it genuinely affordable, it could make a serious dent in the full-frame <a href="https://www.techradar.com/news/best-vlogging-camera">vlogging market</a>. A more premium price tag, though, and it'll have some stiff competition from Sony and Nikon — specifically the <a href="https://www.techradar.com/reviews/sony-zv-e1">ZV-E1</a> and  <a href="https://www.techradar.com/cameras/video-cameras/nikon-zr-review-cinema-cameras-just-got-a-major-new-player">Zr</a> — to contend with. We'll find out next Wednesday.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/canon-is-launching-a-new-camera-next-week-and-i-predict-itll-be-a-vlogging-style-full-frame-model</link>
                                                                            <description>
                            <![CDATA[ Canon shared a teaser on its socials of its next camera with the tagline 'One camera, many stories', plus a May 13 launch date. Here's what it could be ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">D2djB4M972De7yzUaWkvNa</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/VA6wMm7Kkfd9Xw2ZhcK3mG-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 07 May 2026 15:18:35 +0000</pubDate>                                                                                                                                <updated>Thu, 07 May 2026 15:23:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sam Kieldsen ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/t6AXYuQvCkXbEtN3ftTyP.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VA6wMm7Kkfd9Xw2ZhcK3mG-1280-80.jpg">
                                                            <media:credit><![CDATA[Canon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Man holding Canon camera against cloudy sky]]></media:description>                                                            <media:text><![CDATA[Man holding Canon camera against cloudy sky]]></media:text>
                                <media:title type="plain"><![CDATA[Man holding Canon camera against cloudy sky]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/VA6wMm7Kkfd9Xw2ZhcK3mG-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <ul><li><strong>Teaser shows new camera ahead of May 13 launch</strong></li><li><strong>Camera body has tally lamp and no viewfinder bulge</strong></li><li><strong>Appears to be a larger variant of the EOS R50 V body shape</strong></li></ul><p>Canon has taken to social media to tease an all-new camera, and we don't have long to wait, with an official reveal set for May 13. The teaser, posted across Canon's social channels, is accompanied by the tagline "One camera, many stories" in the UK (and the slightly more flowery "Every moment has a story waiting to be told. One camera. Endless possibilities." for US audiences), and promises a 6am PT / 9am EDT / 2pm BST / 11pm AEST reveal next Wednesday morning.</p><p>That messaging isn't exactly subtle. Between the storytelling language and the teaser footage — which shows someone holding the camera at arm's length and shooting using the rear screen — it's pretty clear this is a video-centric, creator-focused device. The teaser also appears to conclude with two red triangles forming a "V" shape, which would suggest this new camera is set to join Canon's existing line of "V" series models.</p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DYCdDCLCYBl/" target="_blank">A post shared by Canon UK and Ireland (@canonuk)</a></p><p>A photo posted by </p></blockquote></div><p>Look closely at the camera's silhouette in the teaser and a few more details emerge. There's no viewfinder hump and a tally lamp is just about visible — two features associated with Canon's video-first offerings. Most intriguingly, the body appears to be noticeably larger than the current entry-level member of the V family.</p><p>That camera is the <a href="https://www.techradar.com/cameras/video-cameras/canon-eos-r50-v-review">Canon EOS R50 V</a>, which I reviewed for TechRadar in May of last year. It's a compact, APS-C-sensor mirrorless model aimed squarely at beginner content creators, priced at around $650 / £630 body only. Based on the silhouette in the teaser, whatever Canon is about to announce looks like a beefed-up version of that same design language — and "beefed up" in camera terms often means a bigger sensor.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="DhyrkGAw5keqoBkdWVvZUh" name="Canon EOS R50 V" alt="Canon EOS R50 V camera" src="https://cdn.mos.cms.futurecdn.net/DhyrkGAw5keqoBkdWVvZUh.jpg" mos="" align="middle" fullscreen="" width="2048" height="1152" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Canon EOS R50 V is a great entry-level video camera, but its small sensor comes with some drawbacks. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future | Sam Kieldsen)</span></figcaption></figure><h2 id="why-a-full-frame-eos-r50-v-makes-sense">Why a full-frame EOS R50 V makes sense</h2><p>The EOS R50 V is a solid starter camera. In my testing, I found it lightweight, easy to use and capable of producing lovely-looking video and stills thanks to Canon's reliably excellent color science. Its Dual Pixel CMOS AF II autofocus system is also class-leading for the price. But the APS-C sensor does impose some limitations — particularly in low light, where the relatively slow kit lens doesn't help matters — and the lack of in-body image stabilization means you're relying entirely on whatever stabilization the attached lens offers.</p><p>A full-frame variant would address several of those issues at once. A larger sensor gathers more light, which means better performance in tricky conditions and more natural background separation — both of which matter enormously for the YouTube-and-Instagram crowd this camera would presumably target. Done right, it could sit neatly above the R50 V in Canon's lineup as an aspirational step-up for creators who've outgrown their beginner gear but still want something approachable.</p><p>The big question is price. If Canon can keep it genuinely affordable, it could make a serious dent in the full-frame <a href="https://www.techradar.com/news/best-vlogging-camera">vlogging market</a>. A more premium price tag, though, and it'll have some stiff competition from Sony and Nikon — specifically the <a href="https://www.techradar.com/reviews/sony-zv-e1">ZV-E1</a> and  <a href="https://www.techradar.com/cameras/video-cameras/nikon-zr-review-cinema-cameras-just-got-a-major-new-player">Zr</a> — to contend with. We'll find out next Wednesday.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ OM System could be planning a monochrome OM-3 — the 'affordable' black-and-white-only camera is rumored to launch this year and could be a true Leica killer. Here's why that makes perfect sense ]]></title>
                                                                                                <dc:content><![CDATA[ <ul><li><strong>OM System rumored to be launching a monochrome-only OM-3 variant</strong></li><li><strong>Leica, Pentax and Ricoh currently offer monochrome cameras</strong></li><li><strong>With no color filter, monochrome-only sensors can provide sharper images</strong></li></ul><p>There's an interesting pattern emerging in the camera industry. At a time when the mass-market camera segment is shrinking (you can blame the excellence of smartphone cameras for that), camera manufacturers are doubling down on the niche (or dare I say weird?) stuff. Retro-styled bodies. Fixed lenses. Film simulations. And increasingly, cameras limited to shooting only in black and white. It may seem like a counter-intuitive trend, but it's happening all the same. </p><p>The latest evidence comes courtesy of <a href="https://www.43rumors.com/super-wild-rumor-om-3-monochrome-will-be-coming-in-autumn/" target="_blank">43Rumors</a>, a site that deals in Micro Four Thirds gossip. According to a new tip (which, to be clear, is labeled as a "super wild rumor"), OM System may be planning a monochrome version of its <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">OM-3</a> mirrorless camera, potentially to arrive as soon as this autumn. Nothing is official, of course; OM System hasn't said a word. But the idea is less out there than it might first appear.</p><p>For the uninitiated: a monochrome camera captures images in black and white and nothing else — there's no color mode to fall back on. What makes this more than just an affectation is what happens at the sensor level. Standard color sensors use a Bayer filter array that assigns red, green or blue data to each pixel, requiring software interpolation to produce a final image. Remove that filter and every single pixel captures pure luminance data, which should result in sharper images, cleaner high-ISO performance and a tonal richness that color-to-mono conversions can't match.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/wQEPMuQ24ji53cFkmp5Zyj.jpg" alt="Black & white photo of a derelict boat taken with the Pentax K-3 Mark III Monochrome" /><figcaption>A photo of taken with the Pentax K-3 Mark III Monochrome<small role="credit">James Abbott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/0d4bba7f570c17e1475d754ea97a5189.jpg" alt="Man at cashpoint with white dog in black and white" /><figcaption>A photo taken using the Leica M Monochrom camera</figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/vHKKxF9QTrN3dRqsNr3gKc.jpg" alt="Ricoh GR IV Monochrome compact camera outdoors" /><figcaption>The Ricoh GR IV Monochrome<small role="credit">Ricoh</small></figcaption></figure></figure><p>It's a concept Leica essentially invented by launching the original <a href="https://www.techradar.com/reviews/cameras-and-camcorders/cameras/digital-slrs-hybrids/leica-m-monochrom-1080944/review/2">M Monochrom</a> back in 2012. The company has since expanded the idea across two major lines: the <a href="https://www.techradar.com/cameras/mirrorless-cameras/leica-m11-monochrom-review">M11 Monochrom</a> rangefinder and, more recently, the <a href="https://www.techradar.com/cameras/compact-cameras/leica-q3-monochrom-review">Leica Q3 Monochrom</a>, a 60MP full-frame fixed-lens compact that launched in November 2025 for an eye-watering $7,790. At the (slightly) more affordable end of the spectrum, Pentax released its <a href="https://www.techradar.com/cameras/dslrs/pentax-k-3-mark-iii-monochrome-review">K-3 Mark III Monochrome</a> (a 26MP APS-C DSLR) in 2023 for a little over $2,000, and Ricoh followed in January 2026 with the pocketable premium point-and-shoot <a href="https://www.techradar.com/cameras/compact-cameras/i-was-ready-to-buy-ricohs-incredibly-niche-black-and-white-compact-camera-but-then-i-saw-the-price-and-its-an-absolute-dealbreaker">GR IV Monochrome</a> at a similar price. That's three major manufacturers that have already gone down the monochrome route. </p><p>Which brings us back to OM System. The brand has form when it comes to niche OM-3 variants; the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-just-launched-a-powerful-astrophotography-camera-that-can-reveal-the-stunning-colors-of-nebulae-and-it-doesnt-cost-the-earth">OM-3 Astro</a>, optimized for night-sky photography, proved the company isn't shy about tinkering with a sensor for a specialist audience. The standard OM-3 already ships with a dedicated monochrome profile and a creative dial for toggling between color and mono modes; it's one of the camera's most celebrated features, in fact. Building a dedicated mono version would require relatively minimal additional engineering. The business case, in other words, isn't outlandish at all.</p><h2 id="is-limitation-the-new-luxury">Is limitation the new luxury?</h2><p>The broader story here may be what this rumor says about the camera market. We're in an era where technical perfection is basically a given — every modern sensor can resolve extraordinary detail, handle high ISO with aplomb and track a moving subject with wizard-like accuracy. With that settled, photography enthusiasts are actively seeking cameras that impose creative constraints to force a particular way of seeing. Monochrome-only cameras are perhaps the most extreme expression of that impulse</p><p>If that trend has a problem, it's accessibility. The Leica Q3 Monochrom is a stunning piece of kit but its sky-high price puts it far out of most users' reach. Even the Ricoh GR IV Monochrome, impressive as it is, carries a price premium significant enough that it's hard to justify over the <a href="https://www.techradar.com/cameras/compact-cameras/ricoh-gr-iv-review">standard GR IV</a>. A mirrorless, interchangeable-lens monochrome camera priced below $2,000, which an OM-3 variant could conceivably be, would be a real first. It would open the dedicated monochrome experience to photographers who are serious about black and white, but don't have the money for a Leica.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="8Uo6o6qUa2J7Pew7NL5KLA" name="Leica Q3 Monochrom" alt="Leica Q3 Monochrom compact camera outside on a snow-dusted log" src="https://cdn.mos.cms.futurecdn.net/8Uo6o6qUa2J7Pew7NL5KLA.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Leica Q3 Monochrom: an incredible camera, but out of reach for 99% of photographers </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman)</span></figcaption></figure><p>There is one elephant in the room worth acknowledging, and it's a four-thirds-sized one. The gains from a monochrome sensor are real at any size, but they're amplified most dramatically on larger sensors, where the increased pixel area captures more light and the absence of the Bayer filter's light-sapping effect is most pronounced. A Micro Four Thirds monochrome sensor would still outperform its color equivalent, but it wouldn't hold a candle to the Leica Q3 Monochrom's full-frame output.</p><p>Whether that matters depends entirely on who's buying it. For photographers who want the purity of a dedicated mono without remortgaging the house, a small-sensor trade-off sounds like an entirely reasonable bargain. And if OM System can pair it with the OM-3's superb IBIS and weather sealing, the result could be a truly compelling camera, even if it's unlikely to trouble Leica's gilded corner of the market.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/om-system-could-be-planning-a-monochrome-om-3-the-affordable-black-and-white-only-camera-is-rumored-to-launch-this-year-and-could-be-a-true-leica-killer-heres-why-that-makes-perfect-sense</link>
                                                                            <description>
                            <![CDATA[ A monochrome OM-3 would be a bold move, and a sign that unusual cameras are going more mainstream ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">s3iQzTXg5n7rAsXq5qLyJo</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/E5XdmGy8hYRmitLeLscxq9-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 07 May 2026 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sam Kieldsen ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/t6AXYuQvCkXbEtN3ftTyP.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/E5XdmGy8hYRmitLeLscxq9-1280-80.jpg">
                                                            <media:credit><![CDATA[Future / Tim Coleman]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The OM System OM-3 mirrorless camera in person&#039;s hands, one half of the image is black and white, the other is color]]></media:description>                                                            <media:text><![CDATA[The OM System OM-3 mirrorless camera in person&#039;s hands, one half of the image is black and white, the other is color]]></media:text>
                                <media:title type="plain"><![CDATA[The OM System OM-3 mirrorless camera in person&#039;s hands, one half of the image is black and white, the other is color]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/E5XdmGy8hYRmitLeLscxq9-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <ul><li><strong>OM System rumored to be launching a monochrome-only OM-3 variant</strong></li><li><strong>Leica, Pentax and Ricoh currently offer monochrome cameras</strong></li><li><strong>With no color filter, monochrome-only sensors can provide sharper images</strong></li></ul><p>There's an interesting pattern emerging in the camera industry. At a time when the mass-market camera segment is shrinking (you can blame the excellence of smartphone cameras for that), camera manufacturers are doubling down on the niche (or dare I say weird?) stuff. Retro-styled bodies. Fixed lenses. Film simulations. And increasingly, cameras limited to shooting only in black and white. It may seem like a counter-intuitive trend, but it's happening all the same. </p><p>The latest evidence comes courtesy of <a href="https://www.43rumors.com/super-wild-rumor-om-3-monochrome-will-be-coming-in-autumn/" target="_blank">43Rumors</a>, a site that deals in Micro Four Thirds gossip. According to a new tip (which, to be clear, is labeled as a "super wild rumor"), OM System may be planning a monochrome version of its <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">OM-3</a> mirrorless camera, potentially to arrive as soon as this autumn. Nothing is official, of course; OM System hasn't said a word. But the idea is less out there than it might first appear.</p><p>For the uninitiated: a monochrome camera captures images in black and white and nothing else — there's no color mode to fall back on. What makes this more than just an affectation is what happens at the sensor level. Standard color sensors use a Bayer filter array that assigns red, green or blue data to each pixel, requiring software interpolation to produce a final image. Remove that filter and every single pixel captures pure luminance data, which should result in sharper images, cleaner high-ISO performance and a tonal richness that color-to-mono conversions can't match.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/wQEPMuQ24ji53cFkmp5Zyj.jpg" alt="Black & white photo of a derelict boat taken with the Pentax K-3 Mark III Monochrome" /><figcaption>A photo of taken with the Pentax K-3 Mark III Monochrome<small role="credit">James Abbott</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/0d4bba7f570c17e1475d754ea97a5189.jpg" alt="Man at cashpoint with white dog in black and white" /><figcaption>A photo taken using the Leica M Monochrom camera</figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/vHKKxF9QTrN3dRqsNr3gKc.jpg" alt="Ricoh GR IV Monochrome compact camera outdoors" /><figcaption>The Ricoh GR IV Monochrome<small role="credit">Ricoh</small></figcaption></figure></figure><p>It's a concept Leica essentially invented by launching the original <a href="https://www.techradar.com/reviews/cameras-and-camcorders/cameras/digital-slrs-hybrids/leica-m-monochrom-1080944/review/2">M Monochrom</a> back in 2012. The company has since expanded the idea across two major lines: the <a href="https://www.techradar.com/cameras/mirrorless-cameras/leica-m11-monochrom-review">M11 Monochrom</a> rangefinder and, more recently, the <a href="https://www.techradar.com/cameras/compact-cameras/leica-q3-monochrom-review">Leica Q3 Monochrom</a>, a 60MP full-frame fixed-lens compact that launched in November 2025 for an eye-watering $7,790. At the (slightly) more affordable end of the spectrum, Pentax released its <a href="https://www.techradar.com/cameras/dslrs/pentax-k-3-mark-iii-monochrome-review">K-3 Mark III Monochrome</a> (a 26MP APS-C DSLR) in 2023 for a little over $2,000, and Ricoh followed in January 2026 with the pocketable premium point-and-shoot <a href="https://www.techradar.com/cameras/compact-cameras/i-was-ready-to-buy-ricohs-incredibly-niche-black-and-white-compact-camera-but-then-i-saw-the-price-and-its-an-absolute-dealbreaker">GR IV Monochrome</a> at a similar price. That's three major manufacturers that have already gone down the monochrome route. </p><p>Which brings us back to OM System. The brand has form when it comes to niche OM-3 variants; the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-just-launched-a-powerful-astrophotography-camera-that-can-reveal-the-stunning-colors-of-nebulae-and-it-doesnt-cost-the-earth">OM-3 Astro</a>, optimized for night-sky photography, proved the company isn't shy about tinkering with a sensor for a specialist audience. The standard OM-3 already ships with a dedicated monochrome profile and a creative dial for toggling between color and mono modes; it's one of the camera's most celebrated features, in fact. Building a dedicated mono version would require relatively minimal additional engineering. The business case, in other words, isn't outlandish at all.</p><h2 id="is-limitation-the-new-luxury">Is limitation the new luxury?</h2><p>The broader story here may be what this rumor says about the camera market. We're in an era where technical perfection is basically a given — every modern sensor can resolve extraordinary detail, handle high ISO with aplomb and track a moving subject with wizard-like accuracy. With that settled, photography enthusiasts are actively seeking cameras that impose creative constraints to force a particular way of seeing. Monochrome-only cameras are perhaps the most extreme expression of that impulse</p><p>If that trend has a problem, it's accessibility. The Leica Q3 Monochrom is a stunning piece of kit but its sky-high price puts it far out of most users' reach. Even the Ricoh GR IV Monochrome, impressive as it is, carries a price premium significant enough that it's hard to justify over the <a href="https://www.techradar.com/cameras/compact-cameras/ricoh-gr-iv-review">standard GR IV</a>. A mirrorless, interchangeable-lens monochrome camera priced below $2,000, which an OM-3 variant could conceivably be, would be a real first. It would open the dedicated monochrome experience to photographers who are serious about black and white, but don't have the money for a Leica.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.35%;"><img id="8Uo6o6qUa2J7Pew7NL5KLA" name="Leica Q3 Monochrom" alt="Leica Q3 Monochrom compact camera outside on a snow-dusted log" src="https://cdn.mos.cms.futurecdn.net/8Uo6o6qUa2J7Pew7NL5KLA.jpg" mos="" align="middle" fullscreen="" width="2000" height="1127" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Leica Q3 Monochrom: an incredible camera, but out of reach for 99% of photographers </span><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman)</span></figcaption></figure><p>There is one elephant in the room worth acknowledging, and it's a four-thirds-sized one. The gains from a monochrome sensor are real at any size, but they're amplified most dramatically on larger sensors, where the increased pixel area captures more light and the absence of the Bayer filter's light-sapping effect is most pronounced. A Micro Four Thirds monochrome sensor would still outperform its color equivalent, but it wouldn't hold a candle to the Leica Q3 Monochrom's full-frame output.</p><p>Whether that matters depends entirely on who's buying it. For photographers who want the purity of a dedicated mono without remortgaging the house, a small-sensor trade-off sounds like an entirely reasonable bargain. And if OM System can pair it with the OM-3's superb IBIS and weather sealing, the result could be a truly compelling camera, even if it's unlikely to trouble Leica's gilded corner of the market.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Adorama kicks off massive Nikon sale — including record-low prices on the Z6 III and my favorite camera from last year ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Adorama has had some fantastic deals on Sony and Canon cameras in the past few weeks, but now, it's Nikon's turn. At the specialist retailer this week, <a href="https://www.adorama.com/specials/l/Nikon~Photography">you'll find discounts of up to $900 across a number of bodies and lenses</a> - including some of our favorite models here at TechRadar.</p><p>The highlight, for me at least, is the excellent Nikon Z5 II for a record-low price <a href="https://www.adorama.com/nikon-z5ii-mirrorless-camera/p/nkz5m2">of $1,596 (was $1,849)</a>. This isn't the brand's highest-end body, but it's one that really impressed me when I reviewed it last year. The combination of image quality, autofocus, and rugged ergonomics makes the Z5 II a fantastic choice for most people - and, at this price, it's an absolute steal considering how much camera you get for the money.</p><p>If you're a serious videographer, however, then you could also consider the excellent Nikon Z6 III <a href="https://www.adorama.com/nikon-z6iii-mirrorless-camera/p/nkz6m3">for $1,996 (was $2,696)</a>. The Z6 III isn't quite as good a value as the Z5 II (in my opinion), but you get support for 6K video up to 60fps, which makes it a fantastic choice for professional work. </p><p>Finally, another highlight has to be the superb Nikon Z8 for <a href="https://www.adorama.com/nikon-z8-mirrorless-camera-body-only-45-mp/p/nkz8">$3,396 (was $4,296)</a>. If you want a stunning high-end camera that melds a 45.7MP stacked sensor with 8K video capabilities and rugged ergonomics, this is our top recommendation. Of course, it's not cheap, but today's discount brings this one down to the lowest price for the year so far.</p><h2 id="today-s-best-nikon-camera-deals">Today's best Nikon camera deals</h2><div class="product"><a data-dimension112="1de754db-3f4e-4760-ac85-567cf31deeaa" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="1de754db-3f4e-4760-ac85-567cf31deeaa" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">Z5 II (body): was $1846.95 now $1596.95</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">and B&H Photo</a>. I loved this model <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it</a> and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">was $1849 <strong>now $1,596</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="1de754db-3f4e-4760-ac85-567cf31deeaa" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">View Deal</a></p></div><div class="product"><a data-dimension112="44fae75f-cac1-4ba2-a20a-18d8e451ab1c" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9cZErL68yUuCj7GxVR5ZoL" name="1730207104.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/9cZErL68yUuCj7GxVR5ZoL.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="44fae75f-cac1-4ba2-a20a-18d8e451ab1c" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">Z6III: was $2499 now $1996.95</a></strong><br>TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review" target="_blank">Nikon Z6 III review</a> awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at Adorama and other retailers.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html">was $2699 <strong>now $1,996</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="44fae75f-cac1-4ba2-a20a-18d8e451ab1c" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">View Deal</a></p></div><div class="product"><a data-dimension112="34d4d88a-029b-4205-9d88-b818e62ab6e2" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="i5NYLFJ2T6umircLPZe3ua" name="Nikon Z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/i5NYLFJ2T6umircLPZe3ua.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>We rate the Nikon Z8 as the <a href="https://www.techradar.com/news/best-mirrorless-camera#section-the-best-pro-hybrid-mirrorless-camera" data-dimension112="34d4d88a-029b-4205-9d88-b818e62ab6e2" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">best full-frame hybrid camera for pros</a> - although, of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our <a href="https://www.techradar.com/reviews/nikon-z8-review">Nikon Z8 review</a> awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but today's price is one of the best I've seen this year so far.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html">was $3999 <strong>now $3,396.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow" data-dimension112="34d4d88a-029b-4205-9d88-b818e62ab6e2" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">View Deal</a></p></div><div class="product"><a data-dimension112="a9c94ee9-7d3a-48cc-b141-b0fa8367bd2c" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2049" href="https://www.adorama.com/nkzf.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:66.87%;"><img id="7arCyT7eZDYRZccEFVsxma" name="Nikon Z f.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/7arCyT7eZDYRZccEFVsxma.jpg" mos="" align="middle" fullscreen="" width="1500" height="1003" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Classic retro style, full frame 24MP sensor, Nikon's best in-body image stabilisation, smart manual focus controls, and a dedicated black and white color mode – all for a record-low price. The retro-style camera market is big business and it attracts larger-than-life price tags. However, Nikon's Zf packs a technological punch alongside producing excellent image quality. The record-low for this model is technically $1,799, but I haven't seen this one for anywhere near that cheap recently. It's a model that looks to be holding its value overall.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1788062-REG/nikon_1761_zf_mirrorless_camera.html" data-dimension112="a9c94ee9-7d3a-48cc-b141-b0fa8367bd2c" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2049">was $2196 <strong>now $2,049.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkzf.html" target="_blank" rel="nofollow" data-dimension112="a9c94ee9-7d3a-48cc-b141-b0fa8367bd2c" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2049">View Deal</a></p></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/adorama-kicks-off-massive-nikon-sale-including-record-low-prices-on-the-z6-iii-and-my-favorite-camera-from-last-year</link>
                                                                            <description>
                            <![CDATA[ Adorama has just launched a massive sale on Nikon cameras and lenses, including up to $900 off. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">2bCuvoHnHR4PNKMXUsBkPm</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/uTNY5TBUTfa3W7gviDBpRP-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 29 Apr 2026 12:14:04 +0000</pubDate>                                                                                                                                <updated>Fri, 01 May 2026 08:43:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uTNY5TBUTfa3W7gviDBpRP-1280-80.jpg">
                                                            <media:credit><![CDATA[Future / Alex Whitelock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z5 II product shot]]></media:description>                                                            <media:text><![CDATA[Nikon Z5 II product shot]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Z5 II product shot]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/uTNY5TBUTfa3W7gviDBpRP-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>Adorama has had some fantastic deals on Sony and Canon cameras in the past few weeks, but now, it's Nikon's turn. At the specialist retailer this week, <a href="https://www.adorama.com/specials/l/Nikon~Photography">you'll find discounts of up to $900 across a number of bodies and lenses</a> - including some of our favorite models here at TechRadar.</p><p>The highlight, for me at least, is the excellent Nikon Z5 II for a record-low price <a href="https://www.adorama.com/nikon-z5ii-mirrorless-camera/p/nkz5m2">of $1,596 (was $1,849)</a>. This isn't the brand's highest-end body, but it's one that really impressed me when I reviewed it last year. The combination of image quality, autofocus, and rugged ergonomics makes the Z5 II a fantastic choice for most people - and, at this price, it's an absolute steal considering how much camera you get for the money.</p><p>If you're a serious videographer, however, then you could also consider the excellent Nikon Z6 III <a href="https://www.adorama.com/nikon-z6iii-mirrorless-camera/p/nkz6m3">for $1,996 (was $2,696)</a>. The Z6 III isn't quite as good a value as the Z5 II (in my opinion), but you get support for 6K video up to 60fps, which makes it a fantastic choice for professional work. </p><p>Finally, another highlight has to be the superb Nikon Z8 for <a href="https://www.adorama.com/nikon-z8-mirrorless-camera-body-only-45-mp/p/nkz8">$3,396 (was $4,296)</a>. If you want a stunning high-end camera that melds a 45.7MP stacked sensor with 8K video capabilities and rugged ergonomics, this is our top recommendation. Of course, it's not cheap, but today's discount brings this one down to the lowest price for the year so far.</p><h2 id="today-s-best-nikon-camera-deals">Today's best Nikon camera deals</h2><div class="product"><a data-dimension112="1de754db-3f4e-4760-ac85-567cf31deeaa" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="1de754db-3f4e-4760-ac85-567cf31deeaa" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">Z5 II (body): was $1846.95 now $1596.95</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">and B&H Photo</a>. I loved this model <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it</a> and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">was $1849 <strong>now $1,596</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="1de754db-3f4e-4760-ac85-567cf31deeaa" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">View Deal</a></p></div><div class="product"><a data-dimension112="44fae75f-cac1-4ba2-a20a-18d8e451ab1c" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9cZErL68yUuCj7GxVR5ZoL" name="1730207104.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/9cZErL68yUuCj7GxVR5ZoL.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="44fae75f-cac1-4ba2-a20a-18d8e451ab1c" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">Z6III: was $2499 now $1996.95</a></strong><br>TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review" target="_blank">Nikon Z6 III review</a> awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at Adorama and other retailers.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html">was $2699 <strong>now $1,996</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="44fae75f-cac1-4ba2-a20a-18d8e451ab1c" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$1996.95">View Deal</a></p></div><div class="product"><a data-dimension112="34d4d88a-029b-4205-9d88-b818e62ab6e2" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="i5NYLFJ2T6umircLPZe3ua" name="Nikon Z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/i5NYLFJ2T6umircLPZe3ua.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>We rate the Nikon Z8 as the <a href="https://www.techradar.com/news/best-mirrorless-camera#section-the-best-pro-hybrid-mirrorless-camera" data-dimension112="34d4d88a-029b-4205-9d88-b818e62ab6e2" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">best full-frame hybrid camera for pros</a> - although, of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our <a href="https://www.techradar.com/reviews/nikon-z8-review">Nikon Z8 review</a> awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but today's price is one of the best I've seen this year so far.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html">was $3999 <strong>now $3,396.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow" data-dimension112="34d4d88a-029b-4205-9d88-b818e62ab6e2" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3396.95">View Deal</a></p></div><div class="product"><a data-dimension112="a9c94ee9-7d3a-48cc-b141-b0fa8367bd2c" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2049" href="https://www.adorama.com/nkzf.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:66.87%;"><img id="7arCyT7eZDYRZccEFVsxma" name="Nikon Z f.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/7arCyT7eZDYRZccEFVsxma.jpg" mos="" align="middle" fullscreen="" width="1500" height="1003" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Classic retro style, full frame 24MP sensor, Nikon's best in-body image stabilisation, smart manual focus controls, and a dedicated black and white color mode – all for a record-low price. The retro-style camera market is big business and it attracts larger-than-life price tags. However, Nikon's Zf packs a technological punch alongside producing excellent image quality. The record-low for this model is technically $1,799, but I haven't seen this one for anywhere near that cheap recently. It's a model that looks to be holding its value overall.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1788062-REG/nikon_1761_zf_mirrorless_camera.html" data-dimension112="a9c94ee9-7d3a-48cc-b141-b0fa8367bd2c" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2049">was $2196 <strong>now $2,049.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkzf.html" target="_blank" rel="nofollow" data-dimension112="a9c94ee9-7d3a-48cc-b141-b0fa8367bd2c" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$2049">View Deal</a></p></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ I used the same camera to photograph the moon as the Artemis II astronauts, and it's probably the closest I'll ever get to going into space — but it also showed me I've got a lot to learn about astrophotography ]]></title>
                                                                                                <dc:content><![CDATA[ <p>By now, we've seen dozens of incredible and inspiring Artemis II mission images, all taken with a range of cameras, including something similar to the iPhone you have in your pocket. Some of the best, though, were captured with pro-level, mirrorless cameras like the <a href="https://www.techradar.com/reviews/nikon-z9">Nikon Z9</a>, a powerful, behemoth of a 45.7MP shooter equipped with a 400mm lens.</p><p>For the past few weeks, I've been shooting with that very same kit, though, in my case, Nikon loaned me a massive 180 mm to 600 mm lens (Nikon told me it's like the newer version of the 400mm lens the astronauts used) and added a 2x teleconverter for good measure. It's inarguably the most camera I've ever used.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="TP6wpVAMMo9TdaDSZKztkK" name="art002e015231~orig" alt="art002e015231 (April 6, 2026) – The Artemis II crew captures a faint view of a crescent Earth above the horizon on the Moon’s far side." src="https://cdn.mos.cms.futurecdn.net/TP6wpVAMMo9TdaDSZKztkK.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">art002e015231 (April 6, 2026) – The Artemis II crew captures a faint view of a crescent Earth above the horizon on the Moon’s far side (captured with the Nikon Z9) </span><span class="credit" itemprop="copyrightHolder">(Image credit: NASA)</span></figcaption></figure><p>The Nikon Z9 is a robust (and at $4,996.95 expensive) camera that NASA chose because it can work in some pretty extreme environments. In addition to its most recent work on the Artemis II mission, it's currently on the International Space Station and is scheduled to join the Artemis III mission, which should land astronauts on the surface of the moon in 2027. The camera should, with a special enclosure, join the astronauts for space and moon walks.</p><p>When we reviewed the Nikon Z9 in 2022, we called it Nikon's "most powerful camera" yet, and I have to say it can be both powerful and complex. There are auto shooting modes, including nearly 500 points of auto focus capabilities, but the more I shot with the camera, the more I took control of the aperture, shutter, speed, and ISO, all in an effort to take the best moon shots of my life.</p><p>I mostly succeeded while also failing, largely because of my own fault.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="9u28tseA7i6drSakTYdwaG" name="Nikon-Z9-with-Nikkor-lens-1" alt="Nikon Z9 experiential" src="https://cdn.mos.cms.futurecdn.net/9u28tseA7i6drSakTYdwaG.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Lance Ulanoff / Future)</span></figcaption></figure><h2 id="the-weight-of-the-moment">The weight of the moment</h2>                    <div class= "tiktok-wrapper" style="min-height: 750px;"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@lanceulanoff/video/7629103843992816927" data-video-id="7629103843992816927" style="max-width: 605px; min-width: 325px;">                        <section>                            <a target="_blank" title="@lanceulanoff" href="https://www.tiktok.com/@lanceulanoff">@lanceulanoff</a>                            <p></p><a target="_blank" title="♬ original sound - LanceUlanoff" href="https://www.tiktok.com/music/original-sound-7629103888440544031">♬ original sound - LanceUlanoff</a></section>                    </blockquote></div>                <p>When the full kit arrived, I realized how much I'd underestimated the size and scale of this equipment. Without a lens, the Nikon Z9 weighs almost three pounds. Part of that is to accommodate one of the largest batteries I have ever encountered in a mirrorless camera (it lasts for days). Even the storage media is larger: the camera uses a pair (one is for instant backup) of pricey Compact Flash Express cards (slightly smaller than classic compact flash).</p><p>Even though the Nikkor 180 mm to 600 mm lens ($2,095.96) features an internal zoom mechanism, it's still a foot long. Add the TC-2.0x teleconverter ($280), and it sticks out almost two more inches. The overall weight had to be close to 10 pounds, and I was glad I had a sturdy unipod, which came in handy during my first few days of trying to shoot the moon and various birds.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="fZTqd4Yx6QdW2DthPLDTXG" name="Nikon-Z9-with-Nikkor-lens-view-from-top" alt="Nikon Z9 experiential" src="https://cdn.mos.cms.futurecdn.net/fZTqd4Yx6QdW2DthPLDTXG.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Lance Ulanoff / Future)</span></figcaption></figure><p>Let me start with a warning: if you don't have a pro-level, industry-grade tripod, keep walking. The Nikon Nikkor lens arrives with a collar that lets you attach the camera to your tripod with the weight properly balanced between the lens and the camera. That was a huge help for my unipod, but my tripod, which had been more than effective for my Sony Alpha a6000 and 200MM lens, was totally overmatched by this kit. It was barely strong enough to hold the thing still for long exposures.</p><p>A lot of my star or astrophotography was ruined by imperceptible vibrations. The other issue, I do blame on Nikon: No matter how hard I tried, I could not connect the camera via Bluetooth or WiFi to the SnapBridge app on my iPhone 17 Pro Max. With it, I could've used a remote shutter. At least I figured out how to gently touch the display to trigger a photo. When I did that, the camera would pause for a second and then snap the shot.</p><p>While the camera does not default to this setting, I chose to take every photo in both the highest resolution RAW and JPEG compressed. The former meant I could take all the information the sensor captured for every photo and pour it into Adobe Lightroom, where I would apply maximum adjustments to perfect each image.</p><h2 id="getting-hooked">Getting hooked</h2><p>Yes, the Nikon Z9 with that massive lens is expensive and a bit overwhelming, but all it takes is one great photo to hook you, and let me tell you, I got hooked.</p><p>My first few days were spent taking some backyard bird photography. I had installed the 2X teleconverter, which essentially doubles your zoom but also amplifies any lens issues and removes a couple of lower f-stops (bigger aperture for more light), meaning you either need to increase the ISO or slow down the shutter.</p><p>The first bird photos I took on a cloudy day were grainy, even with some work in Lightroom; I didn't love them. So I opted to remove the teleconverter. After all, the birds weren't that far away (closer than the moon, at least), and with 45MP of sensor to work with, I could crop in quite a bit.</p><p>I saw instant improvement, and really appreciate the clarity and speed of the lens. The level of detail I was capturing, say, of local cardinals was stunning.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/D7QDMVq5kRSxCodreMxueD.jpg" alt="Nokin Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rGcFkYLnzVErnbcaRARziD.jpg" alt="Nokin Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ZjffAQxA5B9fie4XYETfED.jpg" alt="Nokin Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/SavfNxWmkGPDrQnFzgNqND.jpg" alt="Nokin Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/VYdd4UL63qoMTZNWrVyf9D.jpg" alt="Nokin Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/KpKtNxg6H2wmKeTLFhuRhD.jpg" alt="Nokin Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/mzLjqp9bNKEfEzPXhiPziD.jpg" alt="Nokin Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure></figure><h2 id="the-big-moment">The big moment</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:68.13%;"><img id="xV76afbz2LGzkpYshCoBHN" name="Nikon-Z9-Moon-and-plane-Lance-Ulanoff" alt="Nikon Z9 Experiential" src="https://cdn.mos.cms.futurecdn.net/xV76afbz2LGzkpYshCoBHN.jpg" mos="" align="middle" fullscreen="" width="1920" height="1308" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Lance Ulanoff)</span></figcaption></figure><p>Standing outside with the Nikon Z9 resting on my unipod, I scanned the sky for distant objects. The day was clear, and I noticed a fast-moving jet thousands of feet overhead. Mostly, I could see it's chemtrails, but I pointed the long lens at it and, for this shot, let auto settings (and autofocus do its work).</p><p>In the preview on the touch-screen viewfinder, I could see the plane, but I also thought I noticed a faint crescent nearby. Quickly, I opened Lightroom on my MacBook Pro and used the Nikon-supplied card reader and a USB-3-to-USB-C adapter to import the NEF file. That's when I saw it.</p><p>Not only had I captured the airplane, but the thin crescent moon; to have them both in frame like that was an incredibly lucky shot. In Lightroom, I did some adjustments to correct the sky color and help bring the moon and jet plane into dual focus.</p><p>You can see the photo above.</p><h2 id="the-moon-and-stars">The moon and stars</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/nwvHrdqsCUGknVb5e37TEU.jpg" alt="Nikon Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/hysXcw8a4ZeEVPsMNDumRU.jpg" alt="Nikon Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/NSjEmLMsJnvpd6jne4ttFU.jpg" alt="Nikon Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Ljxy38KXPkmLAkvmJptRQU.jpg" alt="Nikon Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure></figure><p>I need to make something clear. The Artemis II astronaut's moon photos with the Nikon Z9 and other cameras are even more amazing when you realize that they captured these detailed views with relatively modest lenses. The Nikon Z9 they had was equipped with a 400mm lens. Nothing to sneeze at, but you look at what I captured with the Nikkor 600mm lens and then with the doubling 2x converter (akin to 1,200mm) and realize that my view is still not even remotely as close and clear as NASA's Integrity spaceship astronauts were. </p><p>It's humbling, really.</p><p>Even so, I did my level best to capture sharp, clear images of the moon and stars. As I noted above, the astrophotography was something of a bust. To do it well, you need not only to change all your settings to manual (including focus), but also to use the Nikon Z9's nifty Starlight setting on the large display viewfinder. It's an ultra-low-light view that helps immensely when you want to view the stars in your frame during what can be a challenging situation: outside, at night, in the dark.</p><p>I also had to adjust my ISO far higher to capture more light (I tried everything from 400 to 1250) and slow down the shutter speed, anywhere from 1 second to 30. My problem was the tripod, which, when I tried pointing the camera almost vertically at the stars, could not hold still. Most of my star shots have some starlight squiggles (not the tech term). Ultimately, I captured a couple of semi-usable images of Jupiter and its moons. One is super tight, and you can just make out some moons very nearby.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/v5pvKFfy8L5XSo7uGu8bMS.jpg" alt="Nikon Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ymH44mFXP4dKiWo3TbKSFS.jpg" alt="Nikon Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure></figure><h2 id="fly-me-to-the-moon">Fly me to the moon</h2><p>I had better luck with the moon. It's a lot closer than constellations and planets, and far brighter, which meant I could lower my ISO (for less grainy shots), close down my aperture a bit, and use faster shutter speeds (usually 125th of a second).</p><p>I did not have the benefit of a full moon during most of my shooting window, but the 3/4 moon I saw the other night was still impressive. As before, I put the shots in Lightroom and did some adjustments to reduce the exposure and increase the contrast. I didn't adjust sharpness, and therefore the level of detail I can show you here (yes, I did crop the image) is still impressive. Since I didn't travel with the Artemis II crew, my photos still only represent the side of the moon we all see. They used the Nikon Z9 to show us the dark side in ways we had never seen before (and to capture views of our home looming in the distance).</p><p>There's no frustration that I could not fully match Team Artemis II's photographic accomplishments. Instead, holding that camera in my hand, I imagined what it must have felt like to look through the viewfinder and see the weathered face of our Moon in such impressive, almost touchable detail. </p><p>For the briefest moment, I felt a kinship with those astronauts, and while I'm aware that the onboard iPhone 17 Pro Max also captured some inspiring images, I know there's no substitute for a pro camera and big lens when it comes to capturing unforgettable, lucky, and sometimes historic astro and nature images.</p><div data-widget-type="productname" data-model-name="Nikon Z9,Nikon AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/i-used-the-same-camera-to-photograph-the-moon-as-the-artemis-ii-astronauts-and-its-probably-the-closest-ill-ever-get-to-going-into-space-but-it-also-showed-me-ive-got-a-lot-to-learn-about-astrophotography</link>
                                                                            <description>
                            <![CDATA[ Nikon loaned me the same camera model used by the Artemis II crew to photograph the Moon and Earth. It was an awesome experience that taught me a lot. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">b8gptHBfmvYjkirZbbMTd4</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ujY8JsVRPhYHnsyiHEmBQo-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 27 Apr 2026 21:30:00 +0000</pubDate>                                                                                                                                <updated>Tue, 28 Apr 2026 16:15:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ lance.ulanoff@futurenet.com (Lance Ulanoff) ]]></author>                    <dc:creator><![CDATA[ Lance Ulanoff ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/W2qksRaQeUfBGMwsW5bTGh.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Lance Ulanoff is an &lt;a href=&quot;https://cdn.mos.cms.futurecdn.net/ox35RKH2kNKBfSBfvHEoK6.jpg&quot;&gt;award-winning tech journalist&lt;/a&gt;, on-air expert, and commentator.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Before joining TechRadar, he served as Editor in Chief of Lifewire. Prior to that, he was Chief Correspondent for Mashable where he covered all facets of technology and the&amp;nbsp;intersection&amp;nbsp;of digital and life. He also helped Mashable find new ways to&amp;nbsp;tell&amp;nbsp;stories. Lance is based in NY.&lt;br&gt;
&lt;br&gt;
A 38-year industry veteran, &lt;a href=&quot;https://en.wikipedia.org/wiki/Lance_Ulanoff&quot; target=&quot;_blank&quot;&gt;Lance Ulanoff&lt;/a&gt; has covered technology since PCs were the size of suitcases, “on line” meant “waiting” and CPU speeds were measured in single-digit megahertz. Prior to joining Mashable as Editor in Chief in 2011, Lance Ulanoff served as Editor in Chief of PCMag.com and Senior Vice President of Content for the Ziff Davis, Inc. While there, he guided the brand to a 100% digital existence and oversaw content strategy for all of Ziff Davis’ Web sites. His long-running column on PCMag.com earned him a Bronze award from the ASBPE. Winmag.com, HomePC.com, and PCMag.com were all honored under Lance’s guidance.&amp;nbsp;&lt;br&gt;
&lt;br&gt;
He makes frequent appearances on national, international, and local news programs including &lt;a href=&quot;https://kellyandryan.com/homepagemodules/new-years-tech-resolutions-with-lance-ulanoff/&quot; target=&quot;_blank&quot;&gt;Live with Kelly and Mark&lt;/a&gt;, &lt;a href=&quot;https://www.today.com/video/google-glass-is-beginning-of-a-revolution-44496451646&quot; target=&quot;_blank&quot;&gt;the Today Show&lt;/a&gt;, Good Morning America, CNBC, CNN, and the BBC. He has also offered commentary on National Public Radio and been interviewed by newspapers and radio stations around the country. Lance has been an invited guest speaker at numerous technology conferences including Think Mobile, CEA Line Shows, Digital Life, RoboBusiness, RoboNexus, Business Foresight, and Digital Media Wire’s Games and Mobile Forum.&lt;br&gt;
&lt;br&gt;
Lance received his Bachelor of Arts in Journalism from Hofstra University in New York. He serves on Hofstra’s School of Communication Advisory Board.&lt;br&gt;
&lt;br&gt;
In his spare time, Lance draws cartoons, which he occasionally posts online. He and his wife Linda have been married for over 30 years and have raised two amazing children.&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ujY8JsVRPhYHnsyiHEmBQo-1280-80.jpg">
                                                            <media:credit><![CDATA[Lance Ulanoff]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z9 experiential]]></media:description>                                                            <media:text><![CDATA[Nikon Z9 experiential]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Z9 experiential]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ujY8JsVRPhYHnsyiHEmBQo-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>By now, we've seen dozens of incredible and inspiring Artemis II mission images, all taken with a range of cameras, including something similar to the iPhone you have in your pocket. Some of the best, though, were captured with pro-level, mirrorless cameras like the <a href="https://www.techradar.com/reviews/nikon-z9">Nikon Z9</a>, a powerful, behemoth of a 45.7MP shooter equipped with a 400mm lens.</p><p>For the past few weeks, I've been shooting with that very same kit, though, in my case, Nikon loaned me a massive 180 mm to 600 mm lens (Nikon told me it's like the newer version of the 400mm lens the astronauts used) and added a 2x teleconverter for good measure. It's inarguably the most camera I've ever used.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="TP6wpVAMMo9TdaDSZKztkK" name="art002e015231~orig" alt="art002e015231 (April 6, 2026) – The Artemis II crew captures a faint view of a crescent Earth above the horizon on the Moon’s far side." src="https://cdn.mos.cms.futurecdn.net/TP6wpVAMMo9TdaDSZKztkK.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">art002e015231 (April 6, 2026) – The Artemis II crew captures a faint view of a crescent Earth above the horizon on the Moon’s far side (captured with the Nikon Z9) </span><span class="credit" itemprop="copyrightHolder">(Image credit: NASA)</span></figcaption></figure><p>The Nikon Z9 is a robust (and at $4,996.95 expensive) camera that NASA chose because it can work in some pretty extreme environments. In addition to its most recent work on the Artemis II mission, it's currently on the International Space Station and is scheduled to join the Artemis III mission, which should land astronauts on the surface of the moon in 2027. The camera should, with a special enclosure, join the astronauts for space and moon walks.</p><p>When we reviewed the Nikon Z9 in 2022, we called it Nikon's "most powerful camera" yet, and I have to say it can be both powerful and complex. There are auto shooting modes, including nearly 500 points of auto focus capabilities, but the more I shot with the camera, the more I took control of the aperture, shutter, speed, and ISO, all in an effort to take the best moon shots of my life.</p><p>I mostly succeeded while also failing, largely because of my own fault.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="9u28tseA7i6drSakTYdwaG" name="Nikon-Z9-with-Nikkor-lens-1" alt="Nikon Z9 experiential" src="https://cdn.mos.cms.futurecdn.net/9u28tseA7i6drSakTYdwaG.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Lance Ulanoff / Future)</span></figcaption></figure><h2 id="the-weight-of-the-moment">The weight of the moment</h2>                    <div class= "tiktok-wrapper" style="min-height: 750px;"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@lanceulanoff/video/7629103843992816927" data-video-id="7629103843992816927" style="max-width: 605px; min-width: 325px;">                        <section>                            <a target="_blank" title="@lanceulanoff" href="https://www.tiktok.com/@lanceulanoff">@lanceulanoff</a>                            <p></p><a target="_blank" title="♬ original sound - LanceUlanoff" href="https://www.tiktok.com/music/original-sound-7629103888440544031">♬ original sound - LanceUlanoff</a></section>                    </blockquote></div>                <p>When the full kit arrived, I realized how much I'd underestimated the size and scale of this equipment. Without a lens, the Nikon Z9 weighs almost three pounds. Part of that is to accommodate one of the largest batteries I have ever encountered in a mirrorless camera (it lasts for days). Even the storage media is larger: the camera uses a pair (one is for instant backup) of pricey Compact Flash Express cards (slightly smaller than classic compact flash).</p><p>Even though the Nikkor 180 mm to 600 mm lens ($2,095.96) features an internal zoom mechanism, it's still a foot long. Add the TC-2.0x teleconverter ($280), and it sticks out almost two more inches. The overall weight had to be close to 10 pounds, and I was glad I had a sturdy unipod, which came in handy during my first few days of trying to shoot the moon and various birds.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="fZTqd4Yx6QdW2DthPLDTXG" name="Nikon-Z9-with-Nikkor-lens-view-from-top" alt="Nikon Z9 experiential" src="https://cdn.mos.cms.futurecdn.net/fZTqd4Yx6QdW2DthPLDTXG.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Lance Ulanoff / Future)</span></figcaption></figure><p>Let me start with a warning: if you don't have a pro-level, industry-grade tripod, keep walking. The Nikon Nikkor lens arrives with a collar that lets you attach the camera to your tripod with the weight properly balanced between the lens and the camera. That was a huge help for my unipod, but my tripod, which had been more than effective for my Sony Alpha a6000 and 200MM lens, was totally overmatched by this kit. It was barely strong enough to hold the thing still for long exposures.</p><p>A lot of my star or astrophotography was ruined by imperceptible vibrations. The other issue, I do blame on Nikon: No matter how hard I tried, I could not connect the camera via Bluetooth or WiFi to the SnapBridge app on my iPhone 17 Pro Max. With it, I could've used a remote shutter. At least I figured out how to gently touch the display to trigger a photo. When I did that, the camera would pause for a second and then snap the shot.</p><p>While the camera does not default to this setting, I chose to take every photo in both the highest resolution RAW and JPEG compressed. The former meant I could take all the information the sensor captured for every photo and pour it into Adobe Lightroom, where I would apply maximum adjustments to perfect each image.</p><h2 id="getting-hooked">Getting hooked</h2><p>Yes, the Nikon Z9 with that massive lens is expensive and a bit overwhelming, but all it takes is one great photo to hook you, and let me tell you, I got hooked.</p><p>My first few days were spent taking some backyard bird photography. I had installed the 2X teleconverter, which essentially doubles your zoom but also amplifies any lens issues and removes a couple of lower f-stops (bigger aperture for more light), meaning you either need to increase the ISO or slow down the shutter.</p><p>The first bird photos I took on a cloudy day were grainy, even with some work in Lightroom; I didn't love them. So I opted to remove the teleconverter. After all, the birds weren't that far away (closer than the moon, at least), and with 45MP of sensor to work with, I could crop in quite a bit.</p><p>I saw instant improvement, and really appreciate the clarity and speed of the lens. The level of detail I was capturing, say, of local cardinals was stunning.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/D7QDMVq5kRSxCodreMxueD.jpg" alt="Nokin Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rGcFkYLnzVErnbcaRARziD.jpg" alt="Nokin Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ZjffAQxA5B9fie4XYETfED.jpg" alt="Nokin Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/SavfNxWmkGPDrQnFzgNqND.jpg" alt="Nokin Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/VYdd4UL63qoMTZNWrVyf9D.jpg" alt="Nokin Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/KpKtNxg6H2wmKeTLFhuRhD.jpg" alt="Nokin Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/mzLjqp9bNKEfEzPXhiPziD.jpg" alt="Nokin Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure></figure><h2 id="the-big-moment">The big moment</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:68.13%;"><img id="xV76afbz2LGzkpYshCoBHN" name="Nikon-Z9-Moon-and-plane-Lance-Ulanoff" alt="Nikon Z9 Experiential" src="https://cdn.mos.cms.futurecdn.net/xV76afbz2LGzkpYshCoBHN.jpg" mos="" align="middle" fullscreen="" width="1920" height="1308" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Lance Ulanoff)</span></figcaption></figure><p>Standing outside with the Nikon Z9 resting on my unipod, I scanned the sky for distant objects. The day was clear, and I noticed a fast-moving jet thousands of feet overhead. Mostly, I could see it's chemtrails, but I pointed the long lens at it and, for this shot, let auto settings (and autofocus do its work).</p><p>In the preview on the touch-screen viewfinder, I could see the plane, but I also thought I noticed a faint crescent nearby. Quickly, I opened Lightroom on my MacBook Pro and used the Nikon-supplied card reader and a USB-3-to-USB-C adapter to import the NEF file. That's when I saw it.</p><p>Not only had I captured the airplane, but the thin crescent moon; to have them both in frame like that was an incredibly lucky shot. In Lightroom, I did some adjustments to correct the sky color and help bring the moon and jet plane into dual focus.</p><p>You can see the photo above.</p><h2 id="the-moon-and-stars">The moon and stars</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/nwvHrdqsCUGknVb5e37TEU.jpg" alt="Nikon Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/hysXcw8a4ZeEVPsMNDumRU.jpg" alt="Nikon Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/NSjEmLMsJnvpd6jne4ttFU.jpg" alt="Nikon Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Ljxy38KXPkmLAkvmJptRQU.jpg" alt="Nikon Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure></figure><p>I need to make something clear. The Artemis II astronaut's moon photos with the Nikon Z9 and other cameras are even more amazing when you realize that they captured these detailed views with relatively modest lenses. The Nikon Z9 they had was equipped with a 400mm lens. Nothing to sneeze at, but you look at what I captured with the Nikkor 600mm lens and then with the doubling 2x converter (akin to 1,200mm) and realize that my view is still not even remotely as close and clear as NASA's Integrity spaceship astronauts were. </p><p>It's humbling, really.</p><p>Even so, I did my level best to capture sharp, clear images of the moon and stars. As I noted above, the astrophotography was something of a bust. To do it well, you need not only to change all your settings to manual (including focus), but also to use the Nikon Z9's nifty Starlight setting on the large display viewfinder. It's an ultra-low-light view that helps immensely when you want to view the stars in your frame during what can be a challenging situation: outside, at night, in the dark.</p><p>I also had to adjust my ISO far higher to capture more light (I tried everything from 400 to 1250) and slow down the shutter speed, anywhere from 1 second to 30. My problem was the tripod, which, when I tried pointing the camera almost vertically at the stars, could not hold still. Most of my star shots have some starlight squiggles (not the tech term). Ultimately, I captured a couple of semi-usable images of Jupiter and its moons. One is super tight, and you can just make out some moons very nearby.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/v5pvKFfy8L5XSo7uGu8bMS.jpg" alt="Nikon Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ymH44mFXP4dKiWo3TbKSFS.jpg" alt="Nikon Z9 Experiential" /><figcaption><small role="credit">Lance Ulanoff</small></figcaption></figure></figure><h2 id="fly-me-to-the-moon">Fly me to the moon</h2><p>I had better luck with the moon. It's a lot closer than constellations and planets, and far brighter, which meant I could lower my ISO (for less grainy shots), close down my aperture a bit, and use faster shutter speeds (usually 125th of a second).</p><p>I did not have the benefit of a full moon during most of my shooting window, but the 3/4 moon I saw the other night was still impressive. As before, I put the shots in Lightroom and did some adjustments to reduce the exposure and increase the contrast. I didn't adjust sharpness, and therefore the level of detail I can show you here (yes, I did crop the image) is still impressive. Since I didn't travel with the Artemis II crew, my photos still only represent the side of the moon we all see. They used the Nikon Z9 to show us the dark side in ways we had never seen before (and to capture views of our home looming in the distance).</p><p>There's no frustration that I could not fully match Team Artemis II's photographic accomplishments. Instead, holding that camera in my hand, I imagined what it must have felt like to look through the viewfinder and see the weathered face of our Moon in such impressive, almost touchable detail. </p><p>For the briefest moment, I felt a kinship with those astronauts, and while I'm aware that the onboard iPhone 17 Pro Max also captured some inspiring images, I know there's no substitute for a pro camera and big lens when it comes to capturing unforgettable, lucky, and sometimes historic astro and nature images.</p><div data-widget-type="productname" data-model-name="Nikon Z9,Nikon AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR"></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Adorama’s Sony sale includes record-low prices on the A7R V, A7 IV, a7C II, and more ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The specialist retailer Adorama is hosting a huge 'Sony Alpha April sale' this week, <a href="https://www.adorama.com/specials/l/Sony~Photography">with price cuts of up to $900 across a wide range of the brand's popular mirrorless cameras</a>. If you were thinking about that next upgrade, or perhaps picking up a new camera as the weather improves, now's a great opportunity to score a record-low price.</p><p>I've been scanning through the listings today, and I've spotted great discounts on the A7R V, the A7 IV, and the a7C II — all favorite models here at TechRadar. </p><p><strong>Editor's note</strong>:<em> the a7C II was orginally $1,998 at the time of this article's publication. It's now $2,099, which is no longer a record-low price for this model.</em></p><p>Just below, you can check out today's best Sony deals at Adorama, starting at $849 for the still-great (and affordable) a6400. Where applicable, I've made sure to point out the record-low prices for these models. In general, most of these are prices we've seen before, and they match previous prices from Black Friday and other sales events.</p><p>Note that the Adorama Sony sale is due to end on April 26, so there are a few days to consider these deals. We'll probably see similar price cuts over the upcoming Memorial Day sales, but those are still a few weeks away at time of writing. </p><h2 id="today-s-best-sony-camera-deals">Today's best Sony camera deals</h2><div class="product"><a data-dimension112="386ed986-6839-4d70-964d-96adf9d77128" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298" href="https://www.adorama.com/isoa7r5.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YyVhXmyKLqf3D7FT9JBmyj" name="1716289482.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YyVhXmyKLqf3D7FT9JBmyj.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha a7R V is our current top pick for professional stills photographers, although anyone with a penchant for resolution will marvel at its incredible 61MP sensor. While you'll need some high-level glass to truly harness the full resolving power of the A7R V, its handy eight-stop image stabilization and tracking autofocus make it a superbly usable camera for landscape, product, or studio work. Today's price at Adorama brings the body right down to its lowest ever price, too.</p><p><strong>Read our </strong><a href="https://www.techradar.com/reviews/sony-a7r-v" data-dimension112="386ed986-6839-4d70-964d-96adf9d77128" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298"><strong>Sony A7R V review</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7r5.html" target="_blank" rel="nofollow" data-dimension112="386ed986-6839-4d70-964d-96adf9d77128" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">View Deal</a></p></div><div class="product"><a data-dimension112="2b9fd9c0-af53-44b7-977a-03c070602c1e" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="NsUTsUnR6WANKo6sKJx8mh" name="Sony Alpha a7 IV product.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/NsUTsUnR6WANKo6sKJx8mh.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="2b9fd9c0-af53-44b7-977a-03c070602c1e" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">Alpha A7 IV: was $2699 now $1998</a></strong><br>The A7 IV is no longer the latest flagship hybrid from the brand, but we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at its lowest-ever price.</p><p><strong>Read our </strong><a href="https://www.techradar.com/reviews/sony-a7-iv"><strong>Sony A7 IV review</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="2b9fd9c0-af53-44b7-977a-03c070602c1e" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">View Deal</a></p></div><div class="product"><a data-dimension112="35277654-87a9-4f0e-a3e5-ead56fe3043b" data-action="Deal Block" data-label="Alpha a7C II" data-dimension48="Alpha a7C II" data-dimension25="$2099" href="https://www.adorama.com/sony-alpha-a7c-ii-mirrorless-camera-body-only/p/isoa7cm2b" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="8xiZftNHhcmsvacnui83o3" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/8xiZftNHhcmsvacnui83o3.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/sony-alpha-a7c-ii-mirrorless-camera-body-only/p/isoa7cm2b" target="_blank" rel="nofollow" data-dimension112="35277654-87a9-4f0e-a3e5-ead56fe3043b" data-action="Deal Block" data-label="Alpha a7C II" data-dimension48="Alpha a7C II" data-dimension25="$2099">Alpha a7C II: was $2498 now $2099</a></strong><br>The Sony a7C II combines a svelte, travel-friendly form factor with stunning autofocus and an excellent 33MP full-frame sensor. If you're looking for a lightweight hybrid full-frame camera that can handle both photography and offer a decent level of video specs, then the a7C II is a great choice. </p><p><strong>Editor's note</strong>:<em> this one was originally $1,998 at the time of publication. Today's price is no longer a record-low price.</em></p><p><strong>Read our</strong> <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7c-ii-review"><strong>Sony A7C II review</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7c-ii-mirrorless-camera-body-only/p/isoa7cm2b" target="_blank" rel="nofollow" data-dimension112="35277654-87a9-4f0e-a3e5-ead56fe3043b" data-action="Deal Block" data-label="Alpha a7C II" data-dimension48="Alpha a7C II" data-dimension25="$2099">View Deal</a></p></div><div class="product"><a data-dimension112="7212f159-516d-414a-9e90-9098fa4625f9" data-action="Deal Block" data-label="Alpha a6400" data-dimension48="Alpha a6400" data-dimension25="$848" href="https://www.adorama.com/sony-alpha-a6400-mirrorless-camera-body-only-aps-c-4k/p/isoa6400" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:750px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="hTHDYNbn4NLn8jjtNei6tn" name="sony-a6400-body.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/hTHDYNbn4NLn8jjtNei6tn.jpg" mos="" align="middle" fullscreen="" width="750" height="750" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony A6400 is an older model now, but it's a good choice if you want something lightweight on a budget. With a 24MP APS-C sensor, lenses are subsequently more compact with this body, although you're still getting great image quality and decent autofocus. While primarily a stills camera, the A6400 can still shoot detailed 4K/30p video, making it a good hybrid choice overall.</p><p><strong>Read our </strong><a href="https://www.techradar.com/reviews/sony-alpha-a6400-review" data-dimension112="7212f159-516d-414a-9e90-9098fa4625f9" data-action="Deal Block" data-label="Alpha a6400" data-dimension48="Alpha a6400" data-dimension25="$848"><strong>Sony Alpha A6400 review</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a6400-mirrorless-camera-body-only-aps-c-4k/p/isoa6400" target="_blank" rel="nofollow" data-dimension112="7212f159-516d-414a-9e90-9098fa4625f9" data-action="Deal Block" data-label="Alpha a6400" data-dimension48="Alpha a6400" data-dimension25="$848">View Deal</a></p></div><div class="product"><a data-dimension112="d3142f79-a61c-49f7-b58e-0a567dbcf3c7" data-action="Deal Block" data-label="Alpha ZV-E10 II" data-dimension48="Alpha ZV-E10 II" data-dimension25="$998" href="https://www.adorama.com/sony-alpha-zv-e10-ii-mirrorless-camera/p/isozve10m2w" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="tjgKAskfJALezSWPM5YgRL" name="Sony ZV-E10 II.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/tjgKAskfJALezSWPM5YgRL.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/sony-alpha-zv-e10-ii-mirrorless-camera/p/isozve10m2w" target="_blank" rel="nofollow" data-dimension112="d3142f79-a61c-49f7-b58e-0a567dbcf3c7" data-action="Deal Block" data-label="Alpha ZV-E10 II" data-dimension48="Alpha ZV-E10 II" data-dimension25="$998">Alpha ZV-E10 II: was $1198 now $998</a></strong><br>The Sony ZV-E10 II is a highly appealing vlogging tool for budding YouTubers or videographers. It features the same 26MP APS-C sensor as the Sony A6700 and Sony FX30, along with a fast 759-point phase-detection autofocus system. Video is obviously the main focus here, with support for 10-bit 4K/60p 4:2:2 recording, plus the option to load custom LUTs for added creative control. While you can still shoot stills, the lack of an EVF makes the ZV-E10 II a less appealing option for photographers.</p><p><strong>Read our </strong><a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-zv-e10-ii-review"><strong>Sony ZV-E10 II review</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-zv-e10-ii-mirrorless-camera/p/isozve10m2w" target="_blank" rel="nofollow" data-dimension112="d3142f79-a61c-49f7-b58e-0a567dbcf3c7" data-action="Deal Block" data-label="Alpha ZV-E10 II" data-dimension48="Alpha ZV-E10 II" data-dimension25="$998">View Deal</a></p></div><div class="product"><a data-dimension112="e9654acd-c601-4a25-8bcb-da848bb2f50d" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498" href="https://www.adorama.com/isoa7m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="KcDMELUbzvrUeq86W2LAnP" name="Sony Alpha A7 III.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/KcDMELUbzvrUeq86W2LAnP.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha A7 III is an older body now but there's a reason Sony has kept it in production as the 'entry-level' A7 option - it's still a stunning camera. Our <a href="https://www.techradar.com/reviews/sony-alpha-a7-iii-review" data-dimension112="e9654acd-c601-4a25-8bcb-da848bb2f50d" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498">Sony Alpha a7 III review</a> awarded this model a full five stars when we originally tested it and it's an easy recommendation even in 2024. You miss out on some of the latest bells and whistles, but the A7 III still has great autofocus, uncropped 4K video, and a 24.2MP full-frame sensor that's more than capable. The body has been $1,299 before, however.</p><p><strong>B&H Photo:</strong> <a href="https://www.adorama.com/isoa7m3.html">was $1999 <strong>now $1,498</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m3.html" target="_blank" rel="nofollow" data-dimension112="e9654acd-c601-4a25-8bcb-da848bb2f50d" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498">View Deal</a></p></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/adoramas-sony-sale-includes-record-low-prices-on-the-a7r-v-a7-iv-a7c-ii-and-more</link>
                                                                            <description>
                            <![CDATA[ Adorama's huge Sony Alpha April sale includes up to $900 off a wide range of top-rated models this week. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">GeNDY3PYLpxcKE8NAK54mS</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/EHNR32q3XXc78i43kiYXgn-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 22 Apr 2026 12:36:04 +0000</pubDate>                                                                                                                                <updated>Thu, 23 Apr 2026 13:10:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EHNR32q3XXc78i43kiYXgn-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Sony A7R V on a table without a lens]]></media:description>                                                            <media:text><![CDATA[The Sony A7R V on a table without a lens]]></media:text>
                                <media:title type="plain"><![CDATA[The Sony A7R V on a table without a lens]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/EHNR32q3XXc78i43kiYXgn-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>The specialist retailer Adorama is hosting a huge 'Sony Alpha April sale' this week, <a href="https://www.adorama.com/specials/l/Sony~Photography">with price cuts of up to $900 across a wide range of the brand's popular mirrorless cameras</a>. If you were thinking about that next upgrade, or perhaps picking up a new camera as the weather improves, now's a great opportunity to score a record-low price.</p><p>I've been scanning through the listings today, and I've spotted great discounts on the A7R V, the A7 IV, and the a7C II — all favorite models here at TechRadar. </p><p><strong>Editor's note</strong>:<em> the a7C II was orginally $1,998 at the time of this article's publication. It's now $2,099, which is no longer a record-low price for this model.</em></p><p>Just below, you can check out today's best Sony deals at Adorama, starting at $849 for the still-great (and affordable) a6400. Where applicable, I've made sure to point out the record-low prices for these models. In general, most of these are prices we've seen before, and they match previous prices from Black Friday and other sales events.</p><p>Note that the Adorama Sony sale is due to end on April 26, so there are a few days to consider these deals. We'll probably see similar price cuts over the upcoming Memorial Day sales, but those are still a few weeks away at time of writing. </p><h2 id="today-s-best-sony-camera-deals">Today's best Sony camera deals</h2><div class="product"><a data-dimension112="386ed986-6839-4d70-964d-96adf9d77128" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298" href="https://www.adorama.com/isoa7r5.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YyVhXmyKLqf3D7FT9JBmyj" name="1716289482.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YyVhXmyKLqf3D7FT9JBmyj.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha a7R V is our current top pick for professional stills photographers, although anyone with a penchant for resolution will marvel at its incredible 61MP sensor. While you'll need some high-level glass to truly harness the full resolving power of the A7R V, its handy eight-stop image stabilization and tracking autofocus make it a superbly usable camera for landscape, product, or studio work. Today's price at Adorama brings the body right down to its lowest ever price, too.</p><p><strong>Read our </strong><a href="https://www.techradar.com/reviews/sony-a7r-v" data-dimension112="386ed986-6839-4d70-964d-96adf9d77128" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298"><strong>Sony A7R V review</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7r5.html" target="_blank" rel="nofollow" data-dimension112="386ed986-6839-4d70-964d-96adf9d77128" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">View Deal</a></p></div><div class="product"><a data-dimension112="2b9fd9c0-af53-44b7-977a-03c070602c1e" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="NsUTsUnR6WANKo6sKJx8mh" name="Sony Alpha a7 IV product.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/NsUTsUnR6WANKo6sKJx8mh.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="2b9fd9c0-af53-44b7-977a-03c070602c1e" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">Alpha A7 IV: was $2699 now $1998</a></strong><br>The A7 IV is no longer the latest flagship hybrid from the brand, but we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at its lowest-ever price.</p><p><strong>Read our </strong><a href="https://www.techradar.com/reviews/sony-a7-iv"><strong>Sony A7 IV review</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="2b9fd9c0-af53-44b7-977a-03c070602c1e" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">View Deal</a></p></div><div class="product"><a data-dimension112="35277654-87a9-4f0e-a3e5-ead56fe3043b" data-action="Deal Block" data-label="Alpha a7C II" data-dimension48="Alpha a7C II" data-dimension25="$2099" href="https://www.adorama.com/sony-alpha-a7c-ii-mirrorless-camera-body-only/p/isoa7cm2b" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="8xiZftNHhcmsvacnui83o3" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/8xiZftNHhcmsvacnui83o3.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/sony-alpha-a7c-ii-mirrorless-camera-body-only/p/isoa7cm2b" target="_blank" rel="nofollow" data-dimension112="35277654-87a9-4f0e-a3e5-ead56fe3043b" data-action="Deal Block" data-label="Alpha a7C II" data-dimension48="Alpha a7C II" data-dimension25="$2099">Alpha a7C II: was $2498 now $2099</a></strong><br>The Sony a7C II combines a svelte, travel-friendly form factor with stunning autofocus and an excellent 33MP full-frame sensor. If you're looking for a lightweight hybrid full-frame camera that can handle both photography and offer a decent level of video specs, then the a7C II is a great choice. </p><p><strong>Editor's note</strong>:<em> this one was originally $1,998 at the time of publication. Today's price is no longer a record-low price.</em></p><p><strong>Read our</strong> <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-a7c-ii-review"><strong>Sony A7C II review</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a7c-ii-mirrorless-camera-body-only/p/isoa7cm2b" target="_blank" rel="nofollow" data-dimension112="35277654-87a9-4f0e-a3e5-ead56fe3043b" data-action="Deal Block" data-label="Alpha a7C II" data-dimension48="Alpha a7C II" data-dimension25="$2099">View Deal</a></p></div><div class="product"><a data-dimension112="7212f159-516d-414a-9e90-9098fa4625f9" data-action="Deal Block" data-label="Alpha a6400" data-dimension48="Alpha a6400" data-dimension25="$848" href="https://www.adorama.com/sony-alpha-a6400-mirrorless-camera-body-only-aps-c-4k/p/isoa6400" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:750px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="hTHDYNbn4NLn8jjtNei6tn" name="sony-a6400-body.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/hTHDYNbn4NLn8jjtNei6tn.jpg" mos="" align="middle" fullscreen="" width="750" height="750" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony A6400 is an older model now, but it's a good choice if you want something lightweight on a budget. With a 24MP APS-C sensor, lenses are subsequently more compact with this body, although you're still getting great image quality and decent autofocus. While primarily a stills camera, the A6400 can still shoot detailed 4K/30p video, making it a good hybrid choice overall.</p><p><strong>Read our </strong><a href="https://www.techradar.com/reviews/sony-alpha-a6400-review" data-dimension112="7212f159-516d-414a-9e90-9098fa4625f9" data-action="Deal Block" data-label="Alpha a6400" data-dimension48="Alpha a6400" data-dimension25="$848"><strong>Sony Alpha A6400 review</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-a6400-mirrorless-camera-body-only-aps-c-4k/p/isoa6400" target="_blank" rel="nofollow" data-dimension112="7212f159-516d-414a-9e90-9098fa4625f9" data-action="Deal Block" data-label="Alpha a6400" data-dimension48="Alpha a6400" data-dimension25="$848">View Deal</a></p></div><div class="product"><a data-dimension112="d3142f79-a61c-49f7-b58e-0a567dbcf3c7" data-action="Deal Block" data-label="Alpha ZV-E10 II" data-dimension48="Alpha ZV-E10 II" data-dimension25="$998" href="https://www.adorama.com/sony-alpha-zv-e10-ii-mirrorless-camera/p/isozve10m2w" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="tjgKAskfJALezSWPM5YgRL" name="Sony ZV-E10 II.png" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/tjgKAskfJALezSWPM5YgRL.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/sony-alpha-zv-e10-ii-mirrorless-camera/p/isozve10m2w" target="_blank" rel="nofollow" data-dimension112="d3142f79-a61c-49f7-b58e-0a567dbcf3c7" data-action="Deal Block" data-label="Alpha ZV-E10 II" data-dimension48="Alpha ZV-E10 II" data-dimension25="$998">Alpha ZV-E10 II: was $1198 now $998</a></strong><br>The Sony ZV-E10 II is a highly appealing vlogging tool for budding YouTubers or videographers. It features the same 26MP APS-C sensor as the Sony A6700 and Sony FX30, along with a fast 759-point phase-detection autofocus system. Video is obviously the main focus here, with support for 10-bit 4K/60p 4:2:2 recording, plus the option to load custom LUTs for added creative control. While you can still shoot stills, the lack of an EVF makes the ZV-E10 II a less appealing option for photographers.</p><p><strong>Read our </strong><a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-zv-e10-ii-review"><strong>Sony ZV-E10 II review</strong></a><a class="view-deal button" href="https://www.adorama.com/sony-alpha-zv-e10-ii-mirrorless-camera/p/isozve10m2w" target="_blank" rel="nofollow" data-dimension112="d3142f79-a61c-49f7-b58e-0a567dbcf3c7" data-action="Deal Block" data-label="Alpha ZV-E10 II" data-dimension48="Alpha ZV-E10 II" data-dimension25="$998">View Deal</a></p></div><div class="product"><a data-dimension112="e9654acd-c601-4a25-8bcb-da848bb2f50d" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498" href="https://www.adorama.com/isoa7m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="KcDMELUbzvrUeq86W2LAnP" name="Sony Alpha A7 III.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/KcDMELUbzvrUeq86W2LAnP.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha A7 III is an older body now but there's a reason Sony has kept it in production as the 'entry-level' A7 option - it's still a stunning camera. Our <a href="https://www.techradar.com/reviews/sony-alpha-a7-iii-review" data-dimension112="e9654acd-c601-4a25-8bcb-da848bb2f50d" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498">Sony Alpha a7 III review</a> awarded this model a full five stars when we originally tested it and it's an easy recommendation even in 2024. You miss out on some of the latest bells and whistles, but the A7 III still has great autofocus, uncropped 4K video, and a 24.2MP full-frame sensor that's more than capable. The body has been $1,299 before, however.</p><p><strong>B&H Photo:</strong> <a href="https://www.adorama.com/isoa7m3.html">was $1999 <strong>now $1,498</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m3.html" target="_blank" rel="nofollow" data-dimension112="e9654acd-c601-4a25-8bcb-da848bb2f50d" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498">View Deal</a></p></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ I tried Panasonic’s tiny f/2 lens — and it’s just what its full-frame Lumix cameras needed, except for one thing ]]></title>
                                                                                                <dc:content><![CDATA[ <p>When Panasonic launched its <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-s9-review">full-frame Lumix S9 </a>mirrorless camera<a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-s9-review">,</a> I remember thinking that we needed more tiny lenses to complement its compact form factor, besides the collapsible 18-40mm kit lens and the oddball 26mm f/8 pancake. A full two years later, and the dinky S 40mm F2 has arrived. </p><p>I had a few days testing the fast prime ahead of its announcement, fitting it to the shiny new 'Black Titanium' special edition of the Lumix S9 — which is a sharp-looking colorway, I must say (it's pictured below) — and the lens is a perfect match, with the fast-aperture versatility that many Lumix photographers have been crying out for from such a small lens. </p><p>The Lumix S 40mm F2 lens costs $399 / £349 / AU$699 and is available in black and silver versions, while the new 'Black Titanium' special- edition Lumix S9 costs $1,899 / £1,299 (it won't be available in Australia), adding to what I count are at least 10 other color variants, including another special-edition 'Titanium Gold' version. There really is a color for every taste, and the latest is particularly classy. </p><p>Panasonic also revealed its latest lens road map alongside the 40mm F2, and two future lenses have been added: a wide-angle prime that sits somewhere between the 18mm and 24mm focal lengths, plus a large-aperture telephoto zoom, spanning somewhere 50-200mm, which could potentially go wider than Panasonic's two existing 70-200mm lenses. </p><p>My short review period has given me enough time to get a feel for the 40mm F2 lens when paired with the Lumix S9, and for its image-quality potential — here are my first impressions.</p><div data-widget-type="review" data-model-name="Panasonic Lumix S 40mm f/2"></div><h2 id="finally-a-tiny-and-high-quality-l-mount-lumix-prime">Finally… a tiny and high-quality L-mount Lumix prime</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/pGQWSaAvUuzFxX7oY2hQNL.jpg" alt="The Panasonic Lumix S 40mm F2 lens in the hand, with natural bluebell backdrop" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ov5QBG3HuvdB9qJjYU9nQL.jpg" alt="The Panasonic Lumix S 40mm F2 lens in the hand, with natural bluebell backdrop" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/WVdD2hW4nytDgER23nPtTL.jpg" alt="The rear mount of the Panasonic Lumix S 40mm F2 lens in the hand, with natural bluebell backdrop" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/oHxpbg4R5XhM6AqZgqLbiL.jpg" alt="Closeup of the Panasonic Lumix S 40mm F2 lens's controls" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>This is one tiny lens. Yes, the Lumix S 26mm f/8 pancake is an even smaller lens, but it's little more than a glorified body cap. What the new S 40mm F2 possesses that the pancake lens lacks is proper optics and the versatility of a fast f/2 aperture — in a size that I'd typically expect for a f/2.8 of f/4 prime lens.</p><p>And it's not that much bigger than the pancake lens – being similar in size to the 18-40mm F4.5-6.3 zoom (when that lens is collapsed), measuring just 1.6 inches / 40.9mm in length, and tipping the scales at 5.1oz / 144g. For full-frame, that's miniscule.</p><p>There are alternative optics, mind you — full-frame Lumix cameras are part of the L-mount alliance, which has 11 members and counting, including Sigma, other third-party lens makers and, most recently, Freefly, an American company specializing in drones, gimbals and cameras for commercial use. </p><p>Perhaps the closest lens in size and specification is the TT Artisans 40mm f/2, which costs around half the price, measures 1.7 inches / 43mm in length and weighs 5.9oz / 166g — those are negligible differences. I prefer the look of the TT Artisans lens, though I can't speak of it's optical quality. </p><p>Sigma's pricier Contemporary 45mm F2.8 DG DN is a high-quality alternative that's heavier at 7.6oz / 215g and a fraction longer at 1.8 inches / 46mm. Again, I prefer the look of the Sigma lens — and looks matter when we're talking lenses for the Lumix S9. </p><p>I think the rather conventional design of the Lumix S 40mm F2, which is consistent with other Lumix L-mount lenses, is its biggest drawback, especially if you're pairing it with attractive cameras such as the Lumix S9.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/c2kQLFSJL8w2eW6VHEvdZL.jpg" alt="The Panasonic Lumix S 40mm F2 lens attached to a 'titanium' version of the Lumix S9, with natural tree stump backdrop" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/gVsRVH3wVMr5PoWDsCxccL.jpg" alt="The Panasonic Lumix S 40mm F2 lens attached to a 'titanium' version of the Lumix S9, with natural tree stump backdrop" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/BWSoKyAEy3tQk4GTj3NjdL.jpg" alt="The Panasonic Lumix S 40mm F2 lens attached to a 'titanium' version of the Lumix S9, with natural bluebell backdrop" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/cnLGaNJP4qJUn4pLAKc8hL.jpg" alt="The Panasonic Lumix S 40mm F2 lens attached to a 'titanium' version of the Lumix S9, with natural bluebell backdrop" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/vZQnfqSQSSeqxxRjFxCDSL.jpg" alt="Side profile of the Panasonic Lumix S 40mm F2 lens, attached to a 'titanium' version of the Lumix S9, with natural bluebell backdrop" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>As you can see from the pictures above, however, the 40mm F2 is truly an ideal match with the Lumix S9 for size, and it would be equally at home on larger bodies too, such as <a href="https://www.techradar.com/reviews/panasonic-lumix-s5-ii-review-time-to-switch">the Lumix S5 II</a>. </p><p>Build quality is solid — the lens is dust- and splash-resistant and features a proper metal lens mount, while autofocus speed is rapid. </p><p>The control ring operates smoothly, and its function can be customized — deep within a Lumix camera's menu is the Custom > Lens/Others > Focus Ring Setting During AF option. I started off with it controlling aperture, and the adjustments are precise, being ideal for smooth exposure control during video recording. There are nine other options to choose from, such as shutter speed, exposure compensation, and Photo Style. </p><p>Naturally, the same control ring operates focus when the lens is set to manual focus — there's an AF/MF control for switching between manual and autofocus — with helpful assist tools available for precise manual focusing, such as magnification.</p><p>Focus breathing is suppressed, making the lens a valid option for video as well as photography. Overall, I have no complaints with how the lens handles, and really enjoyed its compact size and lightweight design. </p><h2 id="image-quality-is-impressive-too">Image quality is impressive, too</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1280px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="Lc3pXQSthW8NSwYWXvopYA" name="Panasonic Lumix S 40mm F2" alt="Close up of bluebells in bright light with lush green surroundings" src="https://cdn.mos.cms.futurecdn.net/Lc3pXQSthW8NSwYWXvopYA.jpg" mos="" align="middle" fullscreen="" width="1280" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">With the f/2 aperture, 30cm close focusing and strong choice of color profiles, you can get dreamy photos with the 40mm f/2 lens </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Considering its size and weight, the 40mm F2 lens shoots sharp images, paired with that versatile f/2 aperture which is ideal for low light and blurring backgrounds. </p><p>It close focuses down to 11.8 inches / 30cm, which delivers a magnification of around 0.15x. That's fairly flexible for photographing small details, but this is no macro lens. The aforementioned TT Artisans lens can only focus down to 15.7 inches / 40cm, making the Lumix option the more versatile of the two.</p><p>I was able to give the lens a proper test during sunset in an idyllic setting surrounded by bluebells (it's that time of year in the UK). Taking portraits and close-up pictures of bluebells in bright light allowed me to test optical clarity, potential lens flare and distortions, and bokeh characteristics — I tested the latter by taking the same picture in a sequence, stopping the aperture down in full stops from f/2 to f/8.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/fFtAXAExkpecbnMoReUs7a.jpg" alt="Portrait of a man in a beanie hat and hoodie, the background is lush green bushes and trees with dappled light" /><figcaption>A series of the same portrait, first up, f/2. The corners are a little darker (vignetting), and there's subtle bokeh fringing, but bokeh (the out of focus orbs of dappled tree light) looks smooth and mostly round<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/a6RoqAuD9G4tTFgdW5AfzZ.jpg" alt="Portrait of a man in a beanie hat and hoodie, the background is lush green bushes and trees with dappled light" /><figcaption>I've stopped down to f/2.8, which is the aperture I would usually expect with a 40mm lens this small, and you can see how much smaller bokeh is<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/mGN45XBndxNpedHgoQBn4a.jpg" alt="Portrait of a man in a beanie hat and hoodie, the background is lush green bushes and trees with dappled light" /><figcaption>Now at f/4, vignetting is non existent, and detail is a fraction sharper than f/2. If absolute image quality is your top priority over blurry backgrounds, start at f/4<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/iUsHXe7jjeyXDgFen2Bg6a.jpg" alt="Portrait of a man in a beanie hat and hoodie, the background is lush green bushes and trees with dappled light" /><figcaption>At f/5.6, it's most as you were with f/4, but of course more of the subject is in focus because depth of field is greater. Bokeh is smaller too<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/3tJuG6LvzLagJMUQ664q5a.jpg" alt="Portrait of a man in a beanie hat and hoodie, the background is lush green bushes and trees with dappled light" /><figcaption>I've chucked in f/8 too. I wouldn't usually shoot portraits of individuals at f/8 unless I wanted more of them in sharp focus. Also, f/8 is the fixed aperture of Panasonic's 26mm pancake lens, so you can begin to appreciate the kind of look you could expect with that lens (it's a wider angle lens though).<small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>For reference, I turn off in-camera lens corrections and shoot in RAW and JPEG format, which allows me to see the extent of lens distortion in uncorrected raw files versus processed JPEGs. </p><p>When shooting at f/2 away from sunlight, bokeh is gorgeous, being round and smooth. You can really see the difference in bokeh size between f/2.8 and f/4, which highlights how useful the f/2 aperture is, especially for portraiture. I took self portraits remotely using the free Lumix Lab app on my phone (which easily paired with the camera and worked flawlessly, by the way — this is one of the better camera apps I've used).</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/uCMLZCMJxjrW9LhbErwLcA.jpg" alt="Backlit bluebells with dappled light behind them" /><figcaption>That's the sun right in the shot, and those green orbs by the flowers are lens flare<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/CwKNheLM2cWYrQwZo7UJZA.jpg" alt="Backlit bluebells with dappled light behind them" /><figcaption>Look closely at the bluebell silhouettes and some of the bokeh and you can see fringing<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/xwYb3aEznbvKWdcqxKZAdA.jpg" alt="Abstract close up of bluebells in bright light with lush green surroundings" /><figcaption>30cm close focusing isn't close enough for proper macro photography, but I quite like this abstract photo and impression of bluebells where I've got too close to the subject and it's out of focus.<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/KCRERU4AGiyuY8LhjFGmYA.jpg" alt="Close up of bluebells in bright light with lush green surroundings" /><figcaption>Here I've opted for the 'L Classic Neo' color profile which in this situation gives a soft, washed out and distinct look<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/k7DcUQteM4aW2j9vy758dA.jpg" alt="Close up of bluebells in bright light with lush green surroundings" /><figcaption>Bokeh is dreamily soft in this photo with the f/2 aperture<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/pSq9vnSKDNshBZ5MKvaigA.jpg" alt="Man in an orange hoodie with strong sunlight behind him and dappled light through trees" /><figcaption>Another example where bokeh is round, it's smooth inside with no sign of the ugly 'onion ring' effect, but there is fringing<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/dyVTNqv3CGGyb9simUtyfA.jpg" alt="Man in an orange hoodie with strong sunlight behind him and dappled light through trees" /><figcaption>I've caught a little lens flare here, seen at the top of my head<small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>I then turned the lens to shoot towards the sun, backlighting the bluebells, and to shoot more portraits. This approach provided the most difficult of tests for this (and any) lens, and as you can see in the images above, there are instances of lens flare, a little fringing in bluebell silhouettes at f/2 (chromatic aberration), and bokeh fringing (LoCA). </p><p>I'd hardly call these lens distortions problematic, though, and with lens corrections applied in JPEGs most of the fringing is gone, though nothing can be done about lens flare. </p><p>There's only minor vignetting at f/2, which is basically gone by f/4, which is also the aperture at which you first get the sharpest detail the lens is capable of — and it really does look sharp. Overall, optical quality is impressive, especially for such a small lens with such a big f/2 aperture, and I wouldn't hesitate to call upon this lens for everyday photography. </p><p>I'd say the rather conventional styling better suits Panasonic's DSLR-style mirrorless cameras such as the Lumix S5 II. Nonetheless, and certainly with regards to its size, this is the lens that Panasonic's small full-frame cameras like the Lumix S9, and future compact Panasonic mirrorless cameras, have been crying out for, and I can easily recommend it.  </p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/camera-lenses/panasonic-lumix-s-40mm-f2-review</link>
                                                                            <description>
                            <![CDATA[ Panasonic's Lumix S 40mm F2 squeezes impressive optics and versatile f/2 aperture into a tiny, well-designed body. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">KJADR6vn98Zrt7vakKULEc</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ukHxiugiEczf7amvYh96SL-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 21 Apr 2026 14:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Apr 2026 10:06:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Camera Lenses]]></category>
                                                    <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Timothy Coleman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/wdURzN8yz429dEPbXneAQU.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As Cameras editor, Tim looks after all cameras content on Tech Radar. This includes buying guides, opinions, reviews and news, and covers anything from mirrorless cameras to film and smartphones. He loves observing the advances in camera technology, putting the latest and greatest cameras through their paces, and projecting where cameras could go next.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;A first class Bachelor of the Arts in Photography, Tim has been a tech journalist for much of his professional career, working for titles such as Amateur Photographer which was the world’s best-selling photography weekly, Digital Camera World and Pocket-Lint.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Directly prior to joining Tech Radar in 2023, Tim worked in video production with Studio 44 with clients including Canon, and offers his wealth of technical and creative knowledge in photography and video. He also values telling stories that matter, to change lives - the mantra of a diverse stories team based in Nairobi, Kenya, that he consults in his spare time.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;But who is Tim Coleman the human? He’s curious, a keen creative, avid footballer, occasional runner and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.&amp;nbsp;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ukHxiugiEczf7amvYh96SL-1280-80.jpg">
                                                            <media:credit><![CDATA[Future / Tim Coleman]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Panasonic Lumix S 40mm F2 lens in the hand, with natural bluebell backdrop]]></media:description>                                                            <media:text><![CDATA[The Panasonic Lumix S 40mm F2 lens in the hand, with natural bluebell backdrop]]></media:text>
                                <media:title type="plain"><![CDATA[The Panasonic Lumix S 40mm F2 lens in the hand, with natural bluebell backdrop]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ukHxiugiEczf7amvYh96SL-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>When Panasonic launched its <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-s9-review">full-frame Lumix S9 </a>mirrorless camera<a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-s9-review">,</a> I remember thinking that we needed more tiny lenses to complement its compact form factor, besides the collapsible 18-40mm kit lens and the oddball 26mm f/8 pancake. A full two years later, and the dinky S 40mm F2 has arrived. </p><p>I had a few days testing the fast prime ahead of its announcement, fitting it to the shiny new 'Black Titanium' special edition of the Lumix S9 — which is a sharp-looking colorway, I must say (it's pictured below) — and the lens is a perfect match, with the fast-aperture versatility that many Lumix photographers have been crying out for from such a small lens. </p><p>The Lumix S 40mm F2 lens costs $399 / £349 / AU$699 and is available in black and silver versions, while the new 'Black Titanium' special- edition Lumix S9 costs $1,899 / £1,299 (it won't be available in Australia), adding to what I count are at least 10 other color variants, including another special-edition 'Titanium Gold' version. There really is a color for every taste, and the latest is particularly classy. </p><p>Panasonic also revealed its latest lens road map alongside the 40mm F2, and two future lenses have been added: a wide-angle prime that sits somewhere between the 18mm and 24mm focal lengths, plus a large-aperture telephoto zoom, spanning somewhere 50-200mm, which could potentially go wider than Panasonic's two existing 70-200mm lenses. </p><p>My short review period has given me enough time to get a feel for the 40mm F2 lens when paired with the Lumix S9, and for its image-quality potential — here are my first impressions.</p><div data-widget-type="review" data-model-name="Panasonic Lumix S 40mm f/2"></div><h2 id="finally-a-tiny-and-high-quality-l-mount-lumix-prime">Finally… a tiny and high-quality L-mount Lumix prime</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/pGQWSaAvUuzFxX7oY2hQNL.jpg" alt="The Panasonic Lumix S 40mm F2 lens in the hand, with natural bluebell backdrop" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ov5QBG3HuvdB9qJjYU9nQL.jpg" alt="The Panasonic Lumix S 40mm F2 lens in the hand, with natural bluebell backdrop" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/WVdD2hW4nytDgER23nPtTL.jpg" alt="The rear mount of the Panasonic Lumix S 40mm F2 lens in the hand, with natural bluebell backdrop" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/oHxpbg4R5XhM6AqZgqLbiL.jpg" alt="Closeup of the Panasonic Lumix S 40mm F2 lens's controls" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>This is one tiny lens. Yes, the Lumix S 26mm f/8 pancake is an even smaller lens, but it's little more than a glorified body cap. What the new S 40mm F2 possesses that the pancake lens lacks is proper optics and the versatility of a fast f/2 aperture — in a size that I'd typically expect for a f/2.8 of f/4 prime lens.</p><p>And it's not that much bigger than the pancake lens – being similar in size to the 18-40mm F4.5-6.3 zoom (when that lens is collapsed), measuring just 1.6 inches / 40.9mm in length, and tipping the scales at 5.1oz / 144g. For full-frame, that's miniscule.</p><p>There are alternative optics, mind you — full-frame Lumix cameras are part of the L-mount alliance, which has 11 members and counting, including Sigma, other third-party lens makers and, most recently, Freefly, an American company specializing in drones, gimbals and cameras for commercial use. </p><p>Perhaps the closest lens in size and specification is the TT Artisans 40mm f/2, which costs around half the price, measures 1.7 inches / 43mm in length and weighs 5.9oz / 166g — those are negligible differences. I prefer the look of the TT Artisans lens, though I can't speak of it's optical quality. </p><p>Sigma's pricier Contemporary 45mm F2.8 DG DN is a high-quality alternative that's heavier at 7.6oz / 215g and a fraction longer at 1.8 inches / 46mm. Again, I prefer the look of the Sigma lens — and looks matter when we're talking lenses for the Lumix S9. </p><p>I think the rather conventional design of the Lumix S 40mm F2, which is consistent with other Lumix L-mount lenses, is its biggest drawback, especially if you're pairing it with attractive cameras such as the Lumix S9.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/c2kQLFSJL8w2eW6VHEvdZL.jpg" alt="The Panasonic Lumix S 40mm F2 lens attached to a 'titanium' version of the Lumix S9, with natural tree stump backdrop" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/gVsRVH3wVMr5PoWDsCxccL.jpg" alt="The Panasonic Lumix S 40mm F2 lens attached to a 'titanium' version of the Lumix S9, with natural tree stump backdrop" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/BWSoKyAEy3tQk4GTj3NjdL.jpg" alt="The Panasonic Lumix S 40mm F2 lens attached to a 'titanium' version of the Lumix S9, with natural bluebell backdrop" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/cnLGaNJP4qJUn4pLAKc8hL.jpg" alt="The Panasonic Lumix S 40mm F2 lens attached to a 'titanium' version of the Lumix S9, with natural bluebell backdrop" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/vZQnfqSQSSeqxxRjFxCDSL.jpg" alt="Side profile of the Panasonic Lumix S 40mm F2 lens, attached to a 'titanium' version of the Lumix S9, with natural bluebell backdrop" /><figcaption><small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>As you can see from the pictures above, however, the 40mm F2 is truly an ideal match with the Lumix S9 for size, and it would be equally at home on larger bodies too, such as <a href="https://www.techradar.com/reviews/panasonic-lumix-s5-ii-review-time-to-switch">the Lumix S5 II</a>. </p><p>Build quality is solid — the lens is dust- and splash-resistant and features a proper metal lens mount, while autofocus speed is rapid. </p><p>The control ring operates smoothly, and its function can be customized — deep within a Lumix camera's menu is the Custom > Lens/Others > Focus Ring Setting During AF option. I started off with it controlling aperture, and the adjustments are precise, being ideal for smooth exposure control during video recording. There are nine other options to choose from, such as shutter speed, exposure compensation, and Photo Style. </p><p>Naturally, the same control ring operates focus when the lens is set to manual focus — there's an AF/MF control for switching between manual and autofocus — with helpful assist tools available for precise manual focusing, such as magnification.</p><p>Focus breathing is suppressed, making the lens a valid option for video as well as photography. Overall, I have no complaints with how the lens handles, and really enjoyed its compact size and lightweight design. </p><h2 id="image-quality-is-impressive-too">Image quality is impressive, too</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1280px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="Lc3pXQSthW8NSwYWXvopYA" name="Panasonic Lumix S 40mm F2" alt="Close up of bluebells in bright light with lush green surroundings" src="https://cdn.mos.cms.futurecdn.net/Lc3pXQSthW8NSwYWXvopYA.jpg" mos="" align="middle" fullscreen="" width="1280" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">With the f/2 aperture, 30cm close focusing and strong choice of color profiles, you can get dreamy photos with the 40mm f/2 lens </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Considering its size and weight, the 40mm F2 lens shoots sharp images, paired with that versatile f/2 aperture which is ideal for low light and blurring backgrounds. </p><p>It close focuses down to 11.8 inches / 30cm, which delivers a magnification of around 0.15x. That's fairly flexible for photographing small details, but this is no macro lens. The aforementioned TT Artisans lens can only focus down to 15.7 inches / 40cm, making the Lumix option the more versatile of the two.</p><p>I was able to give the lens a proper test during sunset in an idyllic setting surrounded by bluebells (it's that time of year in the UK). Taking portraits and close-up pictures of bluebells in bright light allowed me to test optical clarity, potential lens flare and distortions, and bokeh characteristics — I tested the latter by taking the same picture in a sequence, stopping the aperture down in full stops from f/2 to f/8.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/fFtAXAExkpecbnMoReUs7a.jpg" alt="Portrait of a man in a beanie hat and hoodie, the background is lush green bushes and trees with dappled light" /><figcaption>A series of the same portrait, first up, f/2. The corners are a little darker (vignetting), and there's subtle bokeh fringing, but bokeh (the out of focus orbs of dappled tree light) looks smooth and mostly round<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/a6RoqAuD9G4tTFgdW5AfzZ.jpg" alt="Portrait of a man in a beanie hat and hoodie, the background is lush green bushes and trees with dappled light" /><figcaption>I've stopped down to f/2.8, which is the aperture I would usually expect with a 40mm lens this small, and you can see how much smaller bokeh is<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/mGN45XBndxNpedHgoQBn4a.jpg" alt="Portrait of a man in a beanie hat and hoodie, the background is lush green bushes and trees with dappled light" /><figcaption>Now at f/4, vignetting is non existent, and detail is a fraction sharper than f/2. If absolute image quality is your top priority over blurry backgrounds, start at f/4<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/iUsHXe7jjeyXDgFen2Bg6a.jpg" alt="Portrait of a man in a beanie hat and hoodie, the background is lush green bushes and trees with dappled light" /><figcaption>At f/5.6, it's most as you were with f/4, but of course more of the subject is in focus because depth of field is greater. Bokeh is smaller too<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/3tJuG6LvzLagJMUQ664q5a.jpg" alt="Portrait of a man in a beanie hat and hoodie, the background is lush green bushes and trees with dappled light" /><figcaption>I've chucked in f/8 too. I wouldn't usually shoot portraits of individuals at f/8 unless I wanted more of them in sharp focus. Also, f/8 is the fixed aperture of Panasonic's 26mm pancake lens, so you can begin to appreciate the kind of look you could expect with that lens (it's a wider angle lens though).<small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>For reference, I turn off in-camera lens corrections and shoot in RAW and JPEG format, which allows me to see the extent of lens distortion in uncorrected raw files versus processed JPEGs. </p><p>When shooting at f/2 away from sunlight, bokeh is gorgeous, being round and smooth. You can really see the difference in bokeh size between f/2.8 and f/4, which highlights how useful the f/2 aperture is, especially for portraiture. I took self portraits remotely using the free Lumix Lab app on my phone (which easily paired with the camera and worked flawlessly, by the way — this is one of the better camera apps I've used).</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/uCMLZCMJxjrW9LhbErwLcA.jpg" alt="Backlit bluebells with dappled light behind them" /><figcaption>That's the sun right in the shot, and those green orbs by the flowers are lens flare<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/CwKNheLM2cWYrQwZo7UJZA.jpg" alt="Backlit bluebells with dappled light behind them" /><figcaption>Look closely at the bluebell silhouettes and some of the bokeh and you can see fringing<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/xwYb3aEznbvKWdcqxKZAdA.jpg" alt="Abstract close up of bluebells in bright light with lush green surroundings" /><figcaption>30cm close focusing isn't close enough for proper macro photography, but I quite like this abstract photo and impression of bluebells where I've got too close to the subject and it's out of focus.<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/KCRERU4AGiyuY8LhjFGmYA.jpg" alt="Close up of bluebells in bright light with lush green surroundings" /><figcaption>Here I've opted for the 'L Classic Neo' color profile which in this situation gives a soft, washed out and distinct look<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/k7DcUQteM4aW2j9vy758dA.jpg" alt="Close up of bluebells in bright light with lush green surroundings" /><figcaption>Bokeh is dreamily soft in this photo with the f/2 aperture<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/pSq9vnSKDNshBZ5MKvaigA.jpg" alt="Man in an orange hoodie with strong sunlight behind him and dappled light through trees" /><figcaption>Another example where bokeh is round, it's smooth inside with no sign of the ugly 'onion ring' effect, but there is fringing<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/dyVTNqv3CGGyb9simUtyfA.jpg" alt="Man in an orange hoodie with strong sunlight behind him and dappled light through trees" /><figcaption>I've caught a little lens flare here, seen at the top of my head<small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>I then turned the lens to shoot towards the sun, backlighting the bluebells, and to shoot more portraits. This approach provided the most difficult of tests for this (and any) lens, and as you can see in the images above, there are instances of lens flare, a little fringing in bluebell silhouettes at f/2 (chromatic aberration), and bokeh fringing (LoCA). </p><p>I'd hardly call these lens distortions problematic, though, and with lens corrections applied in JPEGs most of the fringing is gone, though nothing can be done about lens flare. </p><p>There's only minor vignetting at f/2, which is basically gone by f/4, which is also the aperture at which you first get the sharpest detail the lens is capable of — and it really does look sharp. Overall, optical quality is impressive, especially for such a small lens with such a big f/2 aperture, and I wouldn't hesitate to call upon this lens for everyday photography. </p><p>I'd say the rather conventional styling better suits Panasonic's DSLR-style mirrorless cameras such as the Lumix S5 II. Nonetheless, and certainly with regards to its size, this is the lens that Panasonic's small full-frame cameras like the Lumix S9, and future compact Panasonic mirrorless cameras, have been crying out for, and I can easily recommend it.  </p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ 'Fresh' or 'hideous'? Insta360's first mirrorless camera has leaked again — and photographers can't decide if they love it or hate it ]]></title>
                                                                                                <dc:content><![CDATA[ <ul><li><strong>An intriguing new Insta360 camera has just leaked</strong></li><li><strong>It looks like a traditional Micro Four Thirds mirrorless model</strong></li><li><strong>The camera has been spotted once before</strong></li></ul><p>Just days after GoPro <a href="https://www.techradar.com/cameras/action-cameras/gopros-get-their-biggest-upgrade-for-20-years-with-trio-of-professional-mission-1-8k-action-cams-and-one-even-supports-hundreds-of-pro-camera-lenses">introduced a new action camera</a> with a Micro Four Thirds lens mount — making it compatible with hundreds of external lenses — a new camera from Insta360 has leaked that promises to keep the Micro Four Thirds trend going.</p><p>The leak comes from <a href="https://www.reddit.com/r/M43/comments/1sn0hq9/a_new_m43_camera_from_insta360_the_rumor_turns/" target="_blank">Reddit</a> (via <a href="https://www.43rumors.com/the-mft-revolution-is-here-first-leaked-images-of-the-insta360-mft-camera/" target="_blank">4/3 Rumors</a>), and we get a decent look at the design of the device. There's no viewfinder here, but Insta360 seems to have kept everything relatively compact, and we get the white finish that Insta360 is keen on for its cameras.</p><p>We have actually seen a leak for this camera before, back in January when Insta360 CEO Jingkang Liu <a href="https://www.techradar.com/cameras/action-cameras/the-insta360-ceo-just-leaked-two-upcoming-cameras-in-one-teaser-image-heres-what-might-be-coming">posted a mysterious shot</a> to social media: it showed this camera in action, with the rear screen on display while a photo was being framed.</p><p>That previous leak pointed to 20MP photo capture and a fixed or interchangeable f/1.8 lens, but it now seems a Micro Four Thirds mount could be on board. The software interface looks to be similar to the one we're already familiar with from <a href="https://www.techradar.com/cameras/action-cameras/insta360-ace-pro-review">the Insta360 Ace Pro action camera</a>.</p><h2 id="either-hideous-or-fresh">Either 'hideous' or 'fresh'</h2><figure><blockquote class="reddit-card"  ><a href="https://www.reddit.com/r/M43/comments/1sn0hq9/a_new_m43_camera_from_insta360_the_rumor_turns">A new M43 camera, from insta360. The rumor turns out to be real.</a><figcaption><cite> from <a href="https://www.reddit.com/r/M43">r/M43</a></cite></figcaption></blockquote></figure><script async src="//embed.redditmedia.com/widgets/platform.js" charset="UTF-8"></script><p>While plenty of questions remain around this camera — such as whether the mount will come with autofocus and aperture control for existing MFT lenses — it's likely to be welcomed by those who have been missing new models in this specific category.</p><p>Reactions online have been <a href="https://www.reddit.com/r/M43/comments/1sn0hq9/a_new_m43_camera_from_insta360_the_rumor_turns/" target="_blank">somewhat mixed</a>, with various commentators describing it as "hideous", "fresh", and "infinitely more useful... than whatever GoPro just released". Another more positive reaction was "this is amazing for mft [Micro Four Thirds]", with the argument being that it could fill a gap left by both OM System and Panasonic in the system for a truly compact mirrorless camera. We're going to reserve judgment until it's actually been made official.</p><p>Given Insta360's track record, this is likely to be beginner-friendly, while also trying to do enough to tempt the more professional crowd as well. Vloggers will no doubt be interested, as they will in the upcoming Insta360 Luna that's <a href="https://www.techradar.com/cameras/video-cameras/the-dji-pocket-3-finally-has-a-new-rival-meet-the-insta360-luna-the-worlds-first-compact-dual-lens-vlogging-camera">already been previewed</a>.</p><p>With Micro Four Thirds camera launches few and far between in recent years, it's interesting that both GoPro and Insta360 are now investing in the technology again — but we'll have to wait and see what the demand for these models is like.</p><div data-widget-type="multimodelreview" data-widget-title="Today's best action camera deals" data-model-name="GoPro HERO13 Black,DJI Osmo Action 6,Insta360 X5"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/fresh-or-hideous-insta360s-first-mirrorless-camera-has-leaked-again-and-photographers-cant-decide-if-they-love-it-or-hate-it</link>
                                                                            <description>
                            <![CDATA[ The latest leaked device from Insta360 is a mirrorless camera that may be part of a wider trend in the market. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">sJRhdGyGcYeKi4UyfYRHgm</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/FEQRJZz7eaMg9c3uZ3AmvT-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 17 Apr 2026 12:30:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Nield ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mbi9b6isV6ML9Tr4bSPhyR.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Dave is a freelance tech journalist who has been writing about gadgets, apps and the web for more than two decades. Based out of Stockport, England, on TechRadar you&#039;ll find him covering news, features and reviews, particularly for phones, tablets and wearables. Working to ensure our breaking news coverage is the best in the business over weekends, David also has bylines at Gizmodo, T3, PopSci and a few other places besides, as well as being many years editing the likes of PC Explorer and The Hardware Handbook.&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FEQRJZz7eaMg9c3uZ3AmvT-1280-80.jpg">
                                                            <media:credit><![CDATA[Lauren Scott]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Insta360 Go Ultra (above) is an existing compact action camera, but new leaks suggest the company is planning a more traditional Micro Four Thirds mirrorless camera with a larger sensor]]></media:description>                                                            <media:text><![CDATA[The Insta360 GO Ultra camera held by a female photographer against a green wooded backdrop]]></media:text>
                                <media:title type="plain"><![CDATA[The Insta360 GO Ultra camera held by a female photographer against a green wooded backdrop]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/FEQRJZz7eaMg9c3uZ3AmvT-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <ul><li><strong>An intriguing new Insta360 camera has just leaked</strong></li><li><strong>It looks like a traditional Micro Four Thirds mirrorless model</strong></li><li><strong>The camera has been spotted once before</strong></li></ul><p>Just days after GoPro <a href="https://www.techradar.com/cameras/action-cameras/gopros-get-their-biggest-upgrade-for-20-years-with-trio-of-professional-mission-1-8k-action-cams-and-one-even-supports-hundreds-of-pro-camera-lenses">introduced a new action camera</a> with a Micro Four Thirds lens mount — making it compatible with hundreds of external lenses — a new camera from Insta360 has leaked that promises to keep the Micro Four Thirds trend going.</p><p>The leak comes from <a href="https://www.reddit.com/r/M43/comments/1sn0hq9/a_new_m43_camera_from_insta360_the_rumor_turns/" target="_blank">Reddit</a> (via <a href="https://www.43rumors.com/the-mft-revolution-is-here-first-leaked-images-of-the-insta360-mft-camera/" target="_blank">4/3 Rumors</a>), and we get a decent look at the design of the device. There's no viewfinder here, but Insta360 seems to have kept everything relatively compact, and we get the white finish that Insta360 is keen on for its cameras.</p><p>We have actually seen a leak for this camera before, back in January when Insta360 CEO Jingkang Liu <a href="https://www.techradar.com/cameras/action-cameras/the-insta360-ceo-just-leaked-two-upcoming-cameras-in-one-teaser-image-heres-what-might-be-coming">posted a mysterious shot</a> to social media: it showed this camera in action, with the rear screen on display while a photo was being framed.</p><p>That previous leak pointed to 20MP photo capture and a fixed or interchangeable f/1.8 lens, but it now seems a Micro Four Thirds mount could be on board. The software interface looks to be similar to the one we're already familiar with from <a href="https://www.techradar.com/cameras/action-cameras/insta360-ace-pro-review">the Insta360 Ace Pro action camera</a>.</p><h2 id="either-hideous-or-fresh">Either 'hideous' or 'fresh'</h2><figure><blockquote class="reddit-card"  ><a href="https://www.reddit.com/r/M43/comments/1sn0hq9/a_new_m43_camera_from_insta360_the_rumor_turns">A new M43 camera, from insta360. The rumor turns out to be real.</a><figcaption><cite> from <a href="https://www.reddit.com/r/M43">r/M43</a></cite></figcaption></blockquote></figure><script async src="//embed.redditmedia.com/widgets/platform.js" charset="UTF-8"></script><p>While plenty of questions remain around this camera — such as whether the mount will come with autofocus and aperture control for existing MFT lenses — it's likely to be welcomed by those who have been missing new models in this specific category.</p><p>Reactions online have been <a href="https://www.reddit.com/r/M43/comments/1sn0hq9/a_new_m43_camera_from_insta360_the_rumor_turns/" target="_blank">somewhat mixed</a>, with various commentators describing it as "hideous", "fresh", and "infinitely more useful... than whatever GoPro just released". Another more positive reaction was "this is amazing for mft [Micro Four Thirds]", with the argument being that it could fill a gap left by both OM System and Panasonic in the system for a truly compact mirrorless camera. We're going to reserve judgment until it's actually been made official.</p><p>Given Insta360's track record, this is likely to be beginner-friendly, while also trying to do enough to tempt the more professional crowd as well. Vloggers will no doubt be interested, as they will in the upcoming Insta360 Luna that's <a href="https://www.techradar.com/cameras/video-cameras/the-dji-pocket-3-finally-has-a-new-rival-meet-the-insta360-luna-the-worlds-first-compact-dual-lens-vlogging-camera">already been previewed</a>.</p><p>With Micro Four Thirds camera launches few and far between in recent years, it's interesting that both GoPro and Insta360 are now investing in the technology again — but we'll have to wait and see what the demand for these models is like.</p><div data-widget-type="multimodelreview" data-widget-title="Today's best action camera deals" data-model-name="GoPro HERO13 Black,DJI Osmo Action 6,Insta360 X5"></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ I shot the same portrait with Leica's Leitzphone and a $3,000 mirrorless camera with pro lens — good luck guessing which photo is which ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I spent an entire month last year <a href="https://www.techradar.com/cameras/photography/i-swapped-my-usd3-000-camera-for-the-xiaomi-15-ultra-for-a-month-heres-what-i-learned">using the Xiaomi 15 Ultra as my primary camera</a>. It ticked a lot of boxes for me as a long-time photographer, and has become my favorite <a href="https://www.techradar.com/news/best-cameraphone">camera phone, </a>not least for the natural photo quality from its large 1-inch sensor.</p><p>That phone was recently updated with <a href="https://www.techradar.com/phones/xiaomi-phones/xiaomi-17-ultra-hands-on">the Xiaomi 17 Ultra</a>, which appears to be a relatively <a href="https://www.reddit.com/r/XiaomiGlobal/comments/1qaciun/xiaomi_17_ultra_vs_15_ultra_am_i_missing_something/?tl=en" target="_blank">minor upgrade</a>, but which shares the same hardware as Leica's first globally available phone (other than in the US), the co-branded <a href="https://www.techradar.com/phones/leica-unveils-a-dream-flagship-phone-for-photographers-and-its-available-globally-but-theres-bad-news-if-youre-in-the-us">Leitzphone</a>. (There was no Xiaomi 16 series, as Xiaomi hopes to "directly [compete] with the iPhone in the same generation.")</p><p>Both phones pack a triple-camera unit comprising the main 1-inch sensor camera, a 3-4x optical-zoom telephoto camera, and an ultra-wide camera, and which is powered by Qualcomm's latest and most powerful mobile chip, the Snapdragon 8 Elite Gen 5.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/Bo8mswNsZEiGi9YX3NxJJ9.jpg" alt="The Leica Leitzphone in person's hand with a wooden boardwalk backdrop" /><figcaption>The Leitzphone comes in one colorway only – a black finish with silver trim<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/UPB3cAuk3qWUyLduQv49G9.jpg" alt="The Leica Leitzphone in person's hand with a wooden boardwalk backdrop" /><figcaption>Here it is with the supplied case and red wrist strap<small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>Leica has added its own design twist on the phone's exterior and it's a characteristically classy one, with a black finish and a knurled silver trim, plus a unique mechanical control ring that surrounds the circular camera unit and which can control zoom, but which be assigned to another control instead, such as exposure compensation. </p><p>There's also a nod to Leica's camera UI, with the camera app UI sharing the same style and typeface, which will be familiar to folks who have used a digital Leica camera such as the <a href="https://www.techradar.com/cameras/compact-cameras/leica-d-lux-8-review">D-Lux 8</a>. And, perhaps inevitably, when it comes to price there's also the 'Leica tax': the Leitzphone costs £1,700 / AU$2,299 (around $2,000), which is around 20% more than the Xiaomi 17 Ultra. </p><p>I approached my time with the Leica Leitzphone effectively treating it as an upgrade of my favorite camera phone, and so I couldn't resist comparing its image quality to that of my pro mirrorless camera in a few tests. </p><p>I'll soon share a deep dive on my experience with the Leitzphone as a photographer, based on using it every day over two weeks, but here I'm going to highlight one aspect of that experience: comparing the same portrait taken with the Leitzphone's telephoto camera and with my Nikon Z6 series camera paired with the superb <a href="https://www.techradar.com/cameras/camera-lenses/viltrox-af-85mm-f1-4-pro-review">Viltrox 85mm f//1.4 Pro lens</a>. </p><h2 id="leitzphone-vs-full-frame-mirrorless">Leitzphone vs full-frame mirrorless</h2><p>Before I take you through how I shoot and edit portraits with the Leica Leitzphone, let's take a look at the two photos together, and see if you can spot which one is which.</p><p>One photo is taken with the Leica Leitzphone's telephoto camera, the other with a Nikon Z6 II and Viltrox 85mm f/1.4 Pro. For context, the kind of quality that my camera and lens pairing is capable of is equivalent to camera gear costing in the region of $5,000 / £4,500 / AU$8,000.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4080px;"><p class="vanilla-image-block" style="padding-top:66.67%;"><img id="j4k3qdaAtUCzy7QfntbXu9" name="Leica Leitzphone vs Nikon mirrorless camera" alt="Portrait of a man in a blue coat and green beanie, with dappled light through a background tree" src="https://cdn.mos.cms.futurecdn.net/j4k3qdaAtUCzy7QfntbXu9.jpg" mos="" align="middle" fullscreen="" width="4080" height="2720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:66.53%;"><img id="LCfErHYLmS2eRX9iqY2A2A" name="Leica Leitzphone vs Nikon mirrorless camera" alt="Portrait of a man in a blue coat and green beanie, with dappled light through a background tree" src="https://cdn.mos.cms.futurecdn.net/LCfErHYLmS2eRX9iqY2A2A.jpg" mos="" align="middle" fullscreen="" width="6048" height="4024" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Reckon you know which photo was taken with which camera? </p><h2 id="how-i-shoot-portrait-photos-with-the-leitzphone">How I shoot portrait photos with the Leitzphone</h2><p>You might have an idea already, but before I reveal which photo is taken with which camera, allow me to unpack how I came to the final edit of the portrait shot with the Leitzphone. </p><p>I used the Leitzphone's 3-4x telephoto camera to get a similar perspective to the stunning Viltrox 85mm f/1.4 lens used in this comparison. However, the 1/1.4-inch sensor of the phone (for the 3-4x camera), while bigger than the sensors in most other phones and able to blur backgrounds nicely, is dwarfed by my full-frame mirrorless camera's, and therefore the background blur, or bokeh, needs an additional helping hand. </p><p>For portraits, the Leitzphone offers a 'portrait' mode. It utilizes the 3-4x telephoto camera, and the captured photo looks the same as if you'd used the camera's regular photo mode. However, there's one key difference: the edit. </p><p>Selecting portrait mode enables a bokeh effect option — you can use a slider to dial in (fake it) a wider aperture effect. I selected f/1.4 to match my mirrorless camera's aperture setting (see the screen recording below).</p><iframe src="https://content.jwplatform.com/players/jVbmg62a.html" id="jVbmg62a" title="Leica Leitzphone photo editor screen recording" width="884" height="1920" frameborder="0" scrolling="auto" allowfullscreen></iframe><p>It's also possible to select a bokeh shape — I opted for the natural (and desirable for purists) circular bokeh shape, while the Viltrox's bokeh is a little more cat's-eye in places, so now it might be a little more obvious which image is which.</p><p>Another tell is that the Leitzphone captures a greater depth of field than a full-frame 85mm lens at f/1.4, so the detail in the subject is sharper throughout, whereas the Nikon mirrorless camera portrait's depth is shallow — see the end of the beard, which is out of focus.</p><p>If you haven’t already worked it out, the top image was taken with the Leitzphone, and the bottom one with my Nikon Z6 II and Viltrox 85mm f/1.4 lens. I don't blame you if you struggled to tell the difference, especially if you're reading this feature on mobile — the differences between the two are minor, and proof of just how smart smartphone cameras have become.</p><p>In a way, the Leitzphone offers the best of both worlds in this scenario – big bokeh (albeit achieved computationally) with more depth in the subject. At a pinch, you could stop the mirrorless lens aperture down for more depth in the subject and go through the same edit process to increase bokeh size.</p><p>While I was at it, I did a light edit on the brightness, sharpness and tones of the Leitzphone portrait to get the look I liked. The preview makes the bokeh effect look ugly when you view the edit close up, but once the image is saved, most of those artifacts around the subject are gone (see before and after, below).</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/jBxtDjNxadLEaqyJMwLQC3.jpg" alt="Portrait of a man in a blue coat and green beanie, with dappled light in the background" /><figcaption>The unedited photo<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/j4k3qdaAtUCzy7QfntbXu9.jpg" alt="Portrait of a man in a blue coat and green beanie, with dappled light through a background tree" /><figcaption>And here's the final effort. I could have opted for a lesser or even greater bokeh effect<small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>Honestly, when you look at the end result from the Leitzphone's portrait mode, it's mind-blowingly good. </p><p>I don't know about you, but the effect is so convincing, especially when viewed on a smart device, that I would happily use the Leitzphone for portraiture. It's not about to replace my mirrorless camera, but it might just make me think twice about packing it.</p><p>I've added a few more photo comparisons below.  I hope you enjoy — and let me know what you think about the Leitzphone in the comments below. </p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/ud3G2uSxyRt77iXdfF82TL.jpg" alt="portrait of a boy in a hoodie with a dappled background light" /><figcaption>Unedited portrait with the Leitzphone, no bokeh applied<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/JosvzMYKr7Bt33SxgQALeL.jpg" alt="portrait of a boy in a hoodie with a dappled background light" /><figcaption>The Nikon Z6 II with Viltrox lens<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ycbwBc5FaNdTonAuZ8BUWL.jpg" alt="a guinea pig on a grass lawn at golden hour" /><figcaption>Again, the Leitzphone's telephoto camera, unedited<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/XJA3oDG76Qk6QYyvPNKFXL.jpg" alt="a guinea pig on a grass lawn at golden hour" /><figcaption>And the Nikon with Viltrox lens combination<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/sBi3vHjWNz6DFJkhoNnxdL.jpg" alt="a collection of trees reflected in a still lake, with a touch of mist, at first light" /><figcaption>Here I've opted for one of the Leitzphone's punchier color profiles, but it still packs tonal depth<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/aguuEbyccwkYGZsyHLkvkL.jpg" alt="a collection of trees reflected in a still lake, with a touch of mist, at first light" /><figcaption>And here's the mirrorless camera version, the same camera and lens combination<small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><div data-widget-type="merchantlink" data-model-name="Xiaomi 17 Ultra"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/phones/i-shot-the-same-portrait-with-leicas-leitzphone-and-a-usd3-000-mirrorless-camera-with-pro-lens-good-luck-guessing-which-photo-is-which</link>
                                                                            <description>
                            <![CDATA[ Leica's first globally available phone (besides the US) is based on the Xiaomi 17 Ultra and has a formidable camera unit, but can it rival a 'proper' camera? This photo comparison will blow your mind ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">AT92R7MGZnSovFWrsuuq7i</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/6pdmXNPNfbcW4G5cBW3RK9-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sat, 04 Apr 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Sat, 04 Apr 2026 15:32:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Phones]]></category>
                                                    <category><![CDATA[Xiaomi Phones]]></category>
                                                    <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Timothy Coleman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/wdURzN8yz429dEPbXneAQU.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As Cameras editor, Tim looks after all cameras content on Tech Radar. This includes buying guides, opinions, reviews and news, and covers anything from mirrorless cameras to film and smartphones. He loves observing the advances in camera technology, putting the latest and greatest cameras through their paces, and projecting where cameras could go next.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;A first class Bachelor of the Arts in Photography, Tim has been a tech journalist for much of his professional career, working for titles such as Amateur Photographer which was the world’s best-selling photography weekly, Digital Camera World and Pocket-Lint.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Directly prior to joining Tech Radar in 2023, Tim worked in video production with Studio 44 with clients including Canon, and offers his wealth of technical and creative knowledge in photography and video. He also values telling stories that matter, to change lives - the mantra of a diverse stories team based in Nairobi, Kenya, that he consults in his spare time.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;But who is Tim Coleman the human? He’s curious, a keen creative, avid footballer, occasional runner and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.&amp;nbsp;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6pdmXNPNfbcW4G5cBW3RK9-1280-80.jpg">
                                                            <media:credit><![CDATA[Future / Tim Coleman]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Leica Leitzphone in person&#039;s hand with a wooden boardwalk backdrop]]></media:description>                                                            <media:text><![CDATA[The Leica Leitzphone in person&#039;s hand with a wooden boardwalk backdrop]]></media:text>
                                <media:title type="plain"><![CDATA[The Leica Leitzphone in person&#039;s hand with a wooden boardwalk backdrop]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/6pdmXNPNfbcW4G5cBW3RK9-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>I spent an entire month last year <a href="https://www.techradar.com/cameras/photography/i-swapped-my-usd3-000-camera-for-the-xiaomi-15-ultra-for-a-month-heres-what-i-learned">using the Xiaomi 15 Ultra as my primary camera</a>. It ticked a lot of boxes for me as a long-time photographer, and has become my favorite <a href="https://www.techradar.com/news/best-cameraphone">camera phone, </a>not least for the natural photo quality from its large 1-inch sensor.</p><p>That phone was recently updated with <a href="https://www.techradar.com/phones/xiaomi-phones/xiaomi-17-ultra-hands-on">the Xiaomi 17 Ultra</a>, which appears to be a relatively <a href="https://www.reddit.com/r/XiaomiGlobal/comments/1qaciun/xiaomi_17_ultra_vs_15_ultra_am_i_missing_something/?tl=en" target="_blank">minor upgrade</a>, but which shares the same hardware as Leica's first globally available phone (other than in the US), the co-branded <a href="https://www.techradar.com/phones/leica-unveils-a-dream-flagship-phone-for-photographers-and-its-available-globally-but-theres-bad-news-if-youre-in-the-us">Leitzphone</a>. (There was no Xiaomi 16 series, as Xiaomi hopes to "directly [compete] with the iPhone in the same generation.")</p><p>Both phones pack a triple-camera unit comprising the main 1-inch sensor camera, a 3-4x optical-zoom telephoto camera, and an ultra-wide camera, and which is powered by Qualcomm's latest and most powerful mobile chip, the Snapdragon 8 Elite Gen 5.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/Bo8mswNsZEiGi9YX3NxJJ9.jpg" alt="The Leica Leitzphone in person's hand with a wooden boardwalk backdrop" /><figcaption>The Leitzphone comes in one colorway only – a black finish with silver trim<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/UPB3cAuk3qWUyLduQv49G9.jpg" alt="The Leica Leitzphone in person's hand with a wooden boardwalk backdrop" /><figcaption>Here it is with the supplied case and red wrist strap<small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>Leica has added its own design twist on the phone's exterior and it's a characteristically classy one, with a black finish and a knurled silver trim, plus a unique mechanical control ring that surrounds the circular camera unit and which can control zoom, but which be assigned to another control instead, such as exposure compensation. </p><p>There's also a nod to Leica's camera UI, with the camera app UI sharing the same style and typeface, which will be familiar to folks who have used a digital Leica camera such as the <a href="https://www.techradar.com/cameras/compact-cameras/leica-d-lux-8-review">D-Lux 8</a>. And, perhaps inevitably, when it comes to price there's also the 'Leica tax': the Leitzphone costs £1,700 / AU$2,299 (around $2,000), which is around 20% more than the Xiaomi 17 Ultra. </p><p>I approached my time with the Leica Leitzphone effectively treating it as an upgrade of my favorite camera phone, and so I couldn't resist comparing its image quality to that of my pro mirrorless camera in a few tests. </p><p>I'll soon share a deep dive on my experience with the Leitzphone as a photographer, based on using it every day over two weeks, but here I'm going to highlight one aspect of that experience: comparing the same portrait taken with the Leitzphone's telephoto camera and with my Nikon Z6 series camera paired with the superb <a href="https://www.techradar.com/cameras/camera-lenses/viltrox-af-85mm-f1-4-pro-review">Viltrox 85mm f//1.4 Pro lens</a>. </p><h2 id="leitzphone-vs-full-frame-mirrorless">Leitzphone vs full-frame mirrorless</h2><p>Before I take you through how I shoot and edit portraits with the Leica Leitzphone, let's take a look at the two photos together, and see if you can spot which one is which.</p><p>One photo is taken with the Leica Leitzphone's telephoto camera, the other with a Nikon Z6 II and Viltrox 85mm f/1.4 Pro. For context, the kind of quality that my camera and lens pairing is capable of is equivalent to camera gear costing in the region of $5,000 / £4,500 / AU$8,000.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4080px;"><p class="vanilla-image-block" style="padding-top:66.67%;"><img id="j4k3qdaAtUCzy7QfntbXu9" name="Leica Leitzphone vs Nikon mirrorless camera" alt="Portrait of a man in a blue coat and green beanie, with dappled light through a background tree" src="https://cdn.mos.cms.futurecdn.net/j4k3qdaAtUCzy7QfntbXu9.jpg" mos="" align="middle" fullscreen="" width="4080" height="2720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6048px;"><p class="vanilla-image-block" style="padding-top:66.53%;"><img id="LCfErHYLmS2eRX9iqY2A2A" name="Leica Leitzphone vs Nikon mirrorless camera" alt="Portrait of a man in a blue coat and green beanie, with dappled light through a background tree" src="https://cdn.mos.cms.futurecdn.net/LCfErHYLmS2eRX9iqY2A2A.jpg" mos="" align="middle" fullscreen="" width="6048" height="4024" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Tim Coleman)</span></figcaption></figure><p>Reckon you know which photo was taken with which camera? </p><h2 id="how-i-shoot-portrait-photos-with-the-leitzphone">How I shoot portrait photos with the Leitzphone</h2><p>You might have an idea already, but before I reveal which photo is taken with which camera, allow me to unpack how I came to the final edit of the portrait shot with the Leitzphone. </p><p>I used the Leitzphone's 3-4x telephoto camera to get a similar perspective to the stunning Viltrox 85mm f/1.4 lens used in this comparison. However, the 1/1.4-inch sensor of the phone (for the 3-4x camera), while bigger than the sensors in most other phones and able to blur backgrounds nicely, is dwarfed by my full-frame mirrorless camera's, and therefore the background blur, or bokeh, needs an additional helping hand. </p><p>For portraits, the Leitzphone offers a 'portrait' mode. It utilizes the 3-4x telephoto camera, and the captured photo looks the same as if you'd used the camera's regular photo mode. However, there's one key difference: the edit. </p><p>Selecting portrait mode enables a bokeh effect option — you can use a slider to dial in (fake it) a wider aperture effect. I selected f/1.4 to match my mirrorless camera's aperture setting (see the screen recording below).</p><iframe src="https://content.jwplatform.com/players/jVbmg62a.html" id="jVbmg62a" title="Leica Leitzphone photo editor screen recording" width="884" height="1920" frameborder="0" scrolling="auto" allowfullscreen></iframe><p>It's also possible to select a bokeh shape — I opted for the natural (and desirable for purists) circular bokeh shape, while the Viltrox's bokeh is a little more cat's-eye in places, so now it might be a little more obvious which image is which.</p><p>Another tell is that the Leitzphone captures a greater depth of field than a full-frame 85mm lens at f/1.4, so the detail in the subject is sharper throughout, whereas the Nikon mirrorless camera portrait's depth is shallow — see the end of the beard, which is out of focus.</p><p>If you haven’t already worked it out, the top image was taken with the Leitzphone, and the bottom one with my Nikon Z6 II and Viltrox 85mm f/1.4 lens. I don't blame you if you struggled to tell the difference, especially if you're reading this feature on mobile — the differences between the two are minor, and proof of just how smart smartphone cameras have become.</p><p>In a way, the Leitzphone offers the best of both worlds in this scenario – big bokeh (albeit achieved computationally) with more depth in the subject. At a pinch, you could stop the mirrorless lens aperture down for more depth in the subject and go through the same edit process to increase bokeh size.</p><p>While I was at it, I did a light edit on the brightness, sharpness and tones of the Leitzphone portrait to get the look I liked. The preview makes the bokeh effect look ugly when you view the edit close up, but once the image is saved, most of those artifacts around the subject are gone (see before and after, below).</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/jBxtDjNxadLEaqyJMwLQC3.jpg" alt="Portrait of a man in a blue coat and green beanie, with dappled light in the background" /><figcaption>The unedited photo<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/j4k3qdaAtUCzy7QfntbXu9.jpg" alt="Portrait of a man in a blue coat and green beanie, with dappled light through a background tree" /><figcaption>And here's the final effort. I could have opted for a lesser or even greater bokeh effect<small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><p>Honestly, when you look at the end result from the Leitzphone's portrait mode, it's mind-blowingly good. </p><p>I don't know about you, but the effect is so convincing, especially when viewed on a smart device, that I would happily use the Leitzphone for portraiture. It's not about to replace my mirrorless camera, but it might just make me think twice about packing it.</p><p>I've added a few more photo comparisons below.  I hope you enjoy — and let me know what you think about the Leitzphone in the comments below. </p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/ud3G2uSxyRt77iXdfF82TL.jpg" alt="portrait of a boy in a hoodie with a dappled background light" /><figcaption>Unedited portrait with the Leitzphone, no bokeh applied<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/JosvzMYKr7Bt33SxgQALeL.jpg" alt="portrait of a boy in a hoodie with a dappled background light" /><figcaption>The Nikon Z6 II with Viltrox lens<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ycbwBc5FaNdTonAuZ8BUWL.jpg" alt="a guinea pig on a grass lawn at golden hour" /><figcaption>Again, the Leitzphone's telephoto camera, unedited<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/XJA3oDG76Qk6QYyvPNKFXL.jpg" alt="a guinea pig on a grass lawn at golden hour" /><figcaption>And the Nikon with Viltrox lens combination<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/sBi3vHjWNz6DFJkhoNnxdL.jpg" alt="a collection of trees reflected in a still lake, with a touch of mist, at first light" /><figcaption>Here I've opted for one of the Leitzphone's punchier color profiles, but it still packs tonal depth<small role="credit">Future / Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/aguuEbyccwkYGZsyHLkvkL.jpg" alt="a collection of trees reflected in a still lake, with a touch of mist, at first light" /><figcaption>And here's the mirrorless camera version, the same camera and lens combination<small role="credit">Future / Tim Coleman</small></figcaption></figure></figure><div data-widget-type="merchantlink" data-model-name="Xiaomi 17 Ultra"></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ 'Never in my wildest dreams did I expect this to happen' — pro sealife photographer captures 'first-ever' photos of rare seal in Antarctica ]]></title>
                                                                                                <dc:content><![CDATA[ <ul><li><strong>A photographer has captured the "first-ever" underwater shots of a rare seal</strong></li><li><strong>The Ross seal was photographed in Antarctica using a Sony A1</strong></li><li><strong>The photographer Justin Hofman called it "a bittersweet encounter" due to climate change</strong></li></ul><p>Imagine this — it's your fifteenth expedition in Antarctica and you're snorkeling by the ice edge photographing krill, with a Sony A1 in hand, when you see an ultra-rare species enter the water close by.</p><p>This was the moment facing pro sealife photographer <a href="https://www.instagram.com/justinhofman/" target="_blank">Justin Hofman</a> recently as a Ross seal entered his view. It was only his second sighting of a Ross seal, and he knew that the species has never been photographed in its habitat underwater before. </p><p>I asked Justin about the encounter, specifically the story around getting the pictures you see in this article. After setting up for photographing krill, Justin said: "My camera setup was, on paper, the absolute worst thing you could use to photograph big animals.</p><p> "If I was going to shoot seals or bigger animals I would generally have a wide-angle zoom on a dome port and hope to work very close to the animal to maximize impact and make the viewer feel like they’re in the water with the animal. Never in my wildest dreams did I expect this to happen, let alone that I would shoot it with a 90mm macro!" he added.</p><p>There was also one non-technical factor that helped the stars align. Justin added: "The thing that saved me, and probably lead to a more natural behavior by the seal, was the early season super clear water. Since the plankton bloom hadn’t happened yet, the water was incredibly clear which allowed me to stay far enough away from the seal to not bother it, and allowed me to use the reach of a 90mm macro lens. It’s total dumb luck that the encounter happened but I’m so fortunate to be able to use the camera and the conditions to my advantage."</p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DSvAxJKDes4/" target="_blank">A post shared by Justin Hofman (@justinhofman)</a></p><p>A photo posted by </p></blockquote></div><p>"I was shooting with an external monitor as well, which allowed me to get the camera a little deeper, away from the surface, and have more precision with my composition," he added.</p><p>These monitors are typically associated with shooting video, but they can be a godsend for tricky conditions like underwater shooting. "Some people think that external monitors are only for shooting video, but I always use a monitor on top of my housing," Justin said. "I find that it allows me to get the camera into more interesting positions because I don’t have to worry about shooting through the viewfinder or struggle with the back LCD. It has been a game-changer to me," he added.</p><p>Yet for such a memorable moment, it was also a "bittersweet encounter" for Justin. </p><h2 id="a-bittersweet-encounter">A bittersweet encounter</h2><div  class="fancy-box"><div class="fancy_box-title">Justin's gear</div><div class="fancy_box_body"><p class="fancy-box__body-text"><strong>Sony A1</strong></p><p class="fancy-box__body-text"><strong>Sony 90mm F2.8 GM Macro</strong></p><p class="fancy-box__body-text"><strong>Nauticam NA-1 housing</strong></p><p class="fancy-box__body-text"><strong>Nauticam macro flat port</strong></p><p class="fancy-box__body-text"><strong>FotoCore monitor</strong></p></div></div><p>The Sony A1 was able to pick up the face and eye of the seal and track it across the frame, despite the slow focusing speeds of the 90mm macro, which is an old lens now and has since been updated with the five-star <a href="https://www.techradar.com/cameras/camera-lenses/ive-waited-10-long-years-for-the-sony-fe-100mm-f-2-8-macro-gm-oss-and-its-the-5-star-optic-to-delight-sony-macro-photographers">100mm F2.8 Macro GM OSS</a>. </p><p>By using smaller autofocus zones, the camera could prioritize and track the face of the seal, for off-center compositions. </p><p>Justin used a continuous high burst shooting mode to make the most of this chance encounter. He uses manual exposure mode because underwater metering is tricky, on account of the shifting/flickering light. He often uses strobes, but given the water was so clear, there was enough light to get these photos, without disturbing the seal. </p><p>And despite not being able to use his favored lens, I think you'll agree that the resulting photos are stunning. However, Justin was keen to point out that "the only reason that I was able to get these photos is because of climate change impacts on sea ice."</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/bYgTQkQBFBgpTRfYBzmQT8.jpg" alt="Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface" /><figcaption><small role="credit">Justin Hofman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/4eKRVhejQDhYva6sdZtDJ8.jpg" alt="Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface" /><figcaption><small role="credit">Justin Hofman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/7X9p7AzP8VMuD8QWcGd8L8.jpg" alt="Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface" /><figcaption><small role="credit">Justin Hofman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/AZkfSJDz2c6KaPEpki6ra8.jpg" alt="Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface" /><figcaption><small role="credit">Justin Hofman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/h7E6bDWd2U2kben7enT8e8.jpg" alt="Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface" /><figcaption><small role="credit">Justin Hofman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/J8ps7kiW2kWEWaKBrpnwP8.jpg" alt="Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface" /><figcaption><small role="credit">Justin Hofman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/pTiwNsdzP4wfAyannvBzb8.jpg" alt="Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface" /><figcaption><small role="credit">Justin Hofman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/f5dXMWhU2X9brty2CtGnL8.jpg" alt="Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface" /><figcaption><small role="credit">Justin Hofman</small></figcaption></figure></figure><p>There's a wider story at play here. Justin told me: "2025 had one of the lowest levels ever recorded for sea ice formation in Antarctica, which allowed our expedition ship to venture much further south much earlier than ever before. </p><p>"On a 'normal' year, the Ross seal’s habitat is inaccessible because of the thickness and extent of the sea ice. But last season the ice levels were at an all-time low which meant we could access the refuges that Ross seals were using to complete their molting after the breeding season. </p><p>"So it’s a bit of a bittersweet encounter that wouldn’t have happened if the polar ecosystems weren’t in a state of drastic change. Antarctica is one of the fastest warming places on Earth and in my 16 years of working down there, I have seen a lot of changes that concern me."</p><div data-widget-type="merchantlink" data-model-name="Sony A1"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/photography/never-in-my-wildest-dreams-did-i-expect-this-to-happen-pro-sealife-photographer-captures-first-ever-photos-of-rare-seal-in-antarctica</link>
                                                                            <description>
                            <![CDATA[ With ice levels at an all-time low, sealife photographer Justin Hofman ventured into antarctica's south earlier than ever and had an encounter with a rare Ross seal. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Vo3NaezNhnVhvmbkCQEmZK</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/LUTLLFxhEvCQEmM4JLfbs7-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 01 Apr 2026 00:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 01 Apr 2026 07:03:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Photography]]></category>
                                                    <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Timothy Coleman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/wdURzN8yz429dEPbXneAQU.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As Cameras editor, Tim looks after all cameras content on Tech Radar. This includes buying guides, opinions, reviews and news, and covers anything from mirrorless cameras to film and smartphones. He loves observing the advances in camera technology, putting the latest and greatest cameras through their paces, and projecting where cameras could go next.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;A first class Bachelor of the Arts in Photography, Tim has been a tech journalist for much of his professional career, working for titles such as Amateur Photographer which was the world’s best-selling photography weekly, Digital Camera World and Pocket-Lint.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Directly prior to joining Tech Radar in 2023, Tim worked in video production with Studio 44 with clients including Canon, and offers his wealth of technical and creative knowledge in photography and video. He also values telling stories that matter, to change lives - the mantra of a diverse stories team based in Nairobi, Kenya, that he consults in his spare time.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;But who is Tim Coleman the human? He’s curious, a keen creative, avid footballer, occasional runner and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.&amp;nbsp;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LUTLLFxhEvCQEmM4JLfbs7-1280-80.jpg">
                                                            <media:credit><![CDATA[Justin Hofman]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface]]></media:description>                                                            <media:text><![CDATA[Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface]]></media:text>
                                <media:title type="plain"><![CDATA[Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/LUTLLFxhEvCQEmM4JLfbs7-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <ul><li><strong>A photographer has captured the "first-ever" underwater shots of a rare seal</strong></li><li><strong>The Ross seal was photographed in Antarctica using a Sony A1</strong></li><li><strong>The photographer Justin Hofman called it "a bittersweet encounter" due to climate change</strong></li></ul><p>Imagine this — it's your fifteenth expedition in Antarctica and you're snorkeling by the ice edge photographing krill, with a Sony A1 in hand, when you see an ultra-rare species enter the water close by.</p><p>This was the moment facing pro sealife photographer <a href="https://www.instagram.com/justinhofman/" target="_blank">Justin Hofman</a> recently as a Ross seal entered his view. It was only his second sighting of a Ross seal, and he knew that the species has never been photographed in its habitat underwater before. </p><p>I asked Justin about the encounter, specifically the story around getting the pictures you see in this article. After setting up for photographing krill, Justin said: "My camera setup was, on paper, the absolute worst thing you could use to photograph big animals.</p><p> "If I was going to shoot seals or bigger animals I would generally have a wide-angle zoom on a dome port and hope to work very close to the animal to maximize impact and make the viewer feel like they’re in the water with the animal. Never in my wildest dreams did I expect this to happen, let alone that I would shoot it with a 90mm macro!" he added.</p><p>There was also one non-technical factor that helped the stars align. Justin added: "The thing that saved me, and probably lead to a more natural behavior by the seal, was the early season super clear water. Since the plankton bloom hadn’t happened yet, the water was incredibly clear which allowed me to stay far enough away from the seal to not bother it, and allowed me to use the reach of a 90mm macro lens. It’s total dumb luck that the encounter happened but I’m so fortunate to be able to use the camera and the conditions to my advantage."</p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DSvAxJKDes4/" target="_blank">A post shared by Justin Hofman (@justinhofman)</a></p><p>A photo posted by </p></blockquote></div><p>"I was shooting with an external monitor as well, which allowed me to get the camera a little deeper, away from the surface, and have more precision with my composition," he added.</p><p>These monitors are typically associated with shooting video, but they can be a godsend for tricky conditions like underwater shooting. "Some people think that external monitors are only for shooting video, but I always use a monitor on top of my housing," Justin said. "I find that it allows me to get the camera into more interesting positions because I don’t have to worry about shooting through the viewfinder or struggle with the back LCD. It has been a game-changer to me," he added.</p><p>Yet for such a memorable moment, it was also a "bittersweet encounter" for Justin. </p><h2 id="a-bittersweet-encounter">A bittersweet encounter</h2><div  class="fancy-box"><div class="fancy_box-title">Justin's gear</div><div class="fancy_box_body"><p class="fancy-box__body-text"><strong>Sony A1</strong></p><p class="fancy-box__body-text"><strong>Sony 90mm F2.8 GM Macro</strong></p><p class="fancy-box__body-text"><strong>Nauticam NA-1 housing</strong></p><p class="fancy-box__body-text"><strong>Nauticam macro flat port</strong></p><p class="fancy-box__body-text"><strong>FotoCore monitor</strong></p></div></div><p>The Sony A1 was able to pick up the face and eye of the seal and track it across the frame, despite the slow focusing speeds of the 90mm macro, which is an old lens now and has since been updated with the five-star <a href="https://www.techradar.com/cameras/camera-lenses/ive-waited-10-long-years-for-the-sony-fe-100mm-f-2-8-macro-gm-oss-and-its-the-5-star-optic-to-delight-sony-macro-photographers">100mm F2.8 Macro GM OSS</a>. </p><p>By using smaller autofocus zones, the camera could prioritize and track the face of the seal, for off-center compositions. </p><p>Justin used a continuous high burst shooting mode to make the most of this chance encounter. He uses manual exposure mode because underwater metering is tricky, on account of the shifting/flickering light. He often uses strobes, but given the water was so clear, there was enough light to get these photos, without disturbing the seal. </p><p>And despite not being able to use his favored lens, I think you'll agree that the resulting photos are stunning. However, Justin was keen to point out that "the only reason that I was able to get these photos is because of climate change impacts on sea ice."</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/bYgTQkQBFBgpTRfYBzmQT8.jpg" alt="Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface" /><figcaption><small role="credit">Justin Hofman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/4eKRVhejQDhYva6sdZtDJ8.jpg" alt="Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface" /><figcaption><small role="credit">Justin Hofman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/7X9p7AzP8VMuD8QWcGd8L8.jpg" alt="Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface" /><figcaption><small role="credit">Justin Hofman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/AZkfSJDz2c6KaPEpki6ra8.jpg" alt="Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface" /><figcaption><small role="credit">Justin Hofman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/h7E6bDWd2U2kben7enT8e8.jpg" alt="Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface" /><figcaption><small role="credit">Justin Hofman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/J8ps7kiW2kWEWaKBrpnwP8.jpg" alt="Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface" /><figcaption><small role="credit">Justin Hofman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/pTiwNsdzP4wfAyannvBzb8.jpg" alt="Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface" /><figcaption><small role="credit">Justin Hofman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/f5dXMWhU2X9brty2CtGnL8.jpg" alt="Photos of a rare Ross seal in Antarctica by sealife photographer Justin Hofman, underwater near the surface" /><figcaption><small role="credit">Justin Hofman</small></figcaption></figure></figure><p>There's a wider story at play here. Justin told me: "2025 had one of the lowest levels ever recorded for sea ice formation in Antarctica, which allowed our expedition ship to venture much further south much earlier than ever before. </p><p>"On a 'normal' year, the Ross seal’s habitat is inaccessible because of the thickness and extent of the sea ice. But last season the ice levels were at an all-time low which meant we could access the refuges that Ross seals were using to complete their molting after the breeding season. </p><p>"So it’s a bit of a bittersweet encounter that wouldn’t have happened if the polar ecosystems weren’t in a state of drastic change. Antarctica is one of the fastest warming places on Earth and in my 16 years of working down there, I have seen a lot of changes that concern me."</p><div data-widget-type="merchantlink" data-model-name="Sony A1"></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ I’ve found the best Spring camera deals — including record-low prices on top models from Canon, Nikon, Sony, and more ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Spring is finally here, and with brighter days and better weather on the way, it’s the perfect excuse to upgrade your camera gear. Specialist retailers Adorama and B&H are certainly thinking so, as both have excellent Spring specials on a range of well-reviewed models this week.</p><p>• Check out today's sales at <a href="https://www.adorama.com/">Adorama</a> and <a href="https://www.bhphotovideo.com/">B&H Photo</a></p><p>Right now, you can get a great deal on models like the Canon EOS R5 Mark II, the Nikon Z5 II, the Sony A7R V, and a range of the latest OM System cameras. In some cases, we're actually seeing prices that are as good as the previous record-low discounts on these bodies. Most of those were from Black Friday, all the way back in November of last year.</p><p>I've been scanning through this weekend's retail events to find the best discounts today. If you’re thinking about upgrading your kit or jumping into photography for the first time, you’ll find my top picks just below - including links to our in-depth product reviews here at TechRadar.</p><h2 id="this-weekend-s-best-camera-deals">This weekend's best camera deals</h2><div class="product"><a data-dimension112="bff80bab-4750-4ad2-ad6f-4e543b0611cd" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:826px;"><p class="vanilla-image-block" style="padding-top:99.88%;"><img id="CafKLHTZM9Zfm735SvuRbK" name="canon eos r5 mark ii.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/CafKLHTZM9Zfm735SvuRbK.jpg" mos="" align="middle" fullscreen="" width="826" height="825" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r5-mark-ii-review" data-dimension112="bff80bab-4750-4ad2-ad6f-4e543b0611cd" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99">Canon EOS R5 Mark II review</a> awarded this stunning flagship camera a full five stars out of five – and it's easy to see why. Alongside incredible autofocus (easily some of the best we've ever tested), a 45MP full-frame sensor, and a host of new computational features, the EOS R5 Mark II is easily one of the best cameras on the market right now. Is it overkill for most? Arguably. However, professional photographers will love how this camera makes the most demanding of tasks easy. Today's discount isn't just a tariff-beating deal, but it's also $100 cheaper than the previous record low.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1840289-REG/canon_6536c002_eos_r5_mark_ii.html">was $4399 <strong>now $3,899</strong></a><a class="view-deal button" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow" data-dimension112="bff80bab-4750-4ad2-ad6f-4e543b0611cd" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99">View Deal</a></p></div><div class="product"><a data-dimension112="3d84d236-9b37-4e26-9b7a-574659628449" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2799" href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="jv4eAz83itsu8K2sbqL24G" name="1701006001.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/jv4eAz83itsu8K2sbqL24G.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow" data-dimension112="3d84d236-9b37-4e26-9b7a-574659628449" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2799">EOS R5 Mark I: was $3299 now $2799</a></strong><br>If you're looking to save some cash, you could instead opt for the slightly older Mark I, which is still a stunningly effective pro-grade body. Right now, it's sitting at $2,599, which makes it significantly cheaper than the second iteration. Sure, you're missing out on the latest computational and cutting-edge autofocus features here, but this camera still has that great 45MP full-frame sensor, 8k video, and excellent in-body image stabilization. Today's discount isn't a record-low, but it matches the usual sales price for this body.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1547009-REG/canon_4147c002_eos_r5_mirrorless_camera.html">was $3299 <strong>now $2,799</strong></a><a class="view-deal button" href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow" data-dimension112="3d84d236-9b37-4e26-9b7a-574659628449" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2799">View Deal</a></p></div><div class="product"><a data-dimension112="9c234ee0-6fc1-42ed-b5b8-1954d65d80bc" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:425px;"><p class="vanilla-image-block" style="padding-top:69.41%;"><img id="vL6pxyuNBPyj6GgTMg5yoK" name="canon eos r8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vL6pxyuNBPyj6GgTMg5yoK.jpg" mos="" align="middle" fullscreen="" width="425" height="295" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Canon's low-cost full-frame RF-mount camera is now even cheaper with this decent Black Friday price cut. The EOS R8 packs many of the same features as the pricier EOS R6 II, including the 24.2MP sensor and 4K 60p video recording. We explained the key <a href="https://www.techradar.com/versus/canon-eos-r8-vs-r6-mark-ii-the-differences-explained" data-dimension112="9c234ee0-6fc1-42ed-b5b8-1954d65d80bc" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449">EOS R8 and EOS R6 Mark II differences</a> so if you can do without in-body image stabilization and sturdier build quality, then you can make a decent saving by opting for the smaller and lighter EOS R8. This is a price we've seen before, but it's technically a record low – and doubly impressive considering recent price hikes.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1748813-REG/canon_eos_r8_mirrorless_camera.html">was $1649 <strong>now $1,449</strong></a><a class="view-deal button" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow" data-dimension112="9c234ee0-6fc1-42ed-b5b8-1954d65d80bc" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449">View Deal</a></p></div><div class="product"><a data-dimension112="8b22994f-d9e5-45b5-bd08-ebc6e1bdba83" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Wpei8XK22VHypgDH6HSsuj" name="Canon-EOS-R6-Mark-II.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/Wpei8XK22VHypgDH6HSsuj.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The EOS R6 Mark II is one of the best mirrorless hybrid cameras of the past few years. Our <a href="https://www.techradar.com/reviews/canon-eos-r6-ii-review-hybrid-just-got-better" data-dimension112="8b22994f-d9e5-45b5-bd08-ebc6e1bdba83" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999">Canon EOS R6 II review</a> awarded this excellent model an impressive four and half stars out of five, praising its autofocus, ISO handling, and burst shooting so it's an easy recommendation, even if it isn't the latest model anymore. Annoyingly, this one has been $100 cheaper before, but today's discount is actually better than Black Friday, impressively.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1733214-REG/canon_eos_r6_mark_ii.html">was $2299 <strong>now $1,999</strong></a><a class="view-deal button" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow" data-dimension112="8b22994f-d9e5-45b5-bd08-ebc6e1bdba83" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999">View Deal</a></p></div><div class="product"><a data-dimension112="07066f92-0ff2-4cbe-abd6-47dc3c8f7da8" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="07066f92-0ff2-4cbe-abd6-47dc3c8f7da8" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">Z5 II (body): was $1846.95 now $1596.95</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">and B&H Photo</a>. I loved this model <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it</a> and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">was $1849 <strong>now $1,596</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="07066f92-0ff2-4cbe-abd6-47dc3c8f7da8" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">View Deal</a></p></div><div class="product"><a data-dimension112="b57b3925-25e2-4b07-91cb-83b447a39833" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$2096.95" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9cZErL68yUuCj7GxVR5ZoL" name="1730207104.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/9cZErL68yUuCj7GxVR5ZoL.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="b57b3925-25e2-4b07-91cb-83b447a39833" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$2096.95">Z6III: was $2499 now $2096.95</a></strong><br>TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review" target="_blank">Nikon Z6 III review</a> awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at B&H Photo and other retailers.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html">was $2699 <strong>now $2,096</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="b57b3925-25e2-4b07-91cb-83b447a39833" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$2096.95">View Deal</a></p></div><div class="product"><a data-dimension112="15656b5d-83f0-40e3-9f8e-248677a78e80" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$1896" href="https://www.adorama.com/nkzf.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:66.87%;"><img id="7arCyT7eZDYRZccEFVsxma" name="Nikon Z f.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/7arCyT7eZDYRZccEFVsxma.jpg" mos="" align="middle" fullscreen="" width="1500" height="1003" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Classic retro style, full frame 24MP sensor, Nikon's best in-body image stabilisation, smart manual focus controls, and a dedicated black and white color mode – all for a record-low price. The retro-style camera market is big business and it attracts larger-than-life price tags. However, Nikon's Zf packs a technological punch alongside producing excellent image quality. The record-low for this model is technically $1,799, but today's price is the best I've seen since the Zf was hit with an annoying tariff price hike a few months ago.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1788062-REG/nikon_1761_zf_mirrorless_camera.html" data-dimension112="15656b5d-83f0-40e3-9f8e-248677a78e80" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$1896">was $1999 <strong>now $1,896.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkzf.html" target="_blank" rel="nofollow" data-dimension112="15656b5d-83f0-40e3-9f8e-248677a78e80" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$1896">View Deal</a></p></div><div class="product"><a data-dimension112="c5d1c291-75a9-4fa2-9bf5-5e7d293a8d57" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3496.95" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="i5NYLFJ2T6umircLPZe3ua" name="Nikon Z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/i5NYLFJ2T6umircLPZe3ua.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>We rate the Nikon Z8 as the <a href="https://www.techradar.com/news/best-mirrorless-camera#section-the-best-pro-hybrid-mirrorless-camera" data-dimension112="c5d1c291-75a9-4fa2-9bf5-5e7d293a8d57" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3496.95">best full-frame hybrid camera for pros</a> - although, of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our <a href="https://www.techradar.com/reviews/nikon-z8-review">Nikon Z8 review</a> awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but again, tariffs have unfortunately shifted the price for this one up a notch in recent months.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html">was $3999 <strong>now $3,496.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow" data-dimension112="c5d1c291-75a9-4fa2-9bf5-5e7d293a8d57" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3496.95">View Deal</a></p></div><div class="product"><a data-dimension112="9a1c6d53-0b0a-4033-8cd0-a7b95cc8ca59" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298" href="https://www.adorama.com/isoa7r5.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YyVhXmyKLqf3D7FT9JBmyj" name="1716289482.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YyVhXmyKLqf3D7FT9JBmyj.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha a7R V is our current top pick for professional stills photographers, although anyone with a penchant for resolution will marvel at its incredible 61MP sensor. While you'll need some high-level glass to truly harness the full resolving power of the A7R V, its handy eight-stop image stabilization and superb tracking autofocus make it a superbly usable camera for landscape, product, or studio work. Today's price at Adorama brings the body right down to its lowest ever price, too.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1731389-REG/sony_alpha_camera.html" data-dimension112="9a1c6d53-0b0a-4033-8cd0-a7b95cc8ca59" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">was $4199 <strong>now $3,298</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7r5.html" target="_blank" rel="nofollow" data-dimension112="9a1c6d53-0b0a-4033-8cd0-a7b95cc8ca59" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">View Deal</a></p></div><div class="product"><a data-dimension112="0023ee9e-f3ee-48b0-b65f-8bd4eafbbd86" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1799" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qX8i4CwfUkJ5ieJPRxZAZY" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qX8i4CwfUkJ5ieJPRxZAZY.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="0023ee9e-f3ee-48b0-b65f-8bd4eafbbd86" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1799">OM-3 camera: was $1999 now $1799</a></strong><br>We've been waiting for the stunning OM System OM-3 to get a decent price cut ever since it was released earlier this year, and here we are. While still pricey, you get the same speedy stacked 20MP Micro Four Thirds sensor as the flagship OM System OM-1 Mark II, intelligent subject-tracking autofocus, and up to 50FPS continuous burst. There's also OM System's Log color profile for video and support for <a href="https://www.techradar.com/tag/4k">4K</a> capture at 60FPS. All that is wrapped up in a design that we think stands out as one of the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">most appealing on the market right now</a>. Today's price cut is a new record-low, so it's definitely worth checking out.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1876132-REG/om_system_v210050sw000_om_3_mirrorless_camera.html">was $1999 <strong>now $1,699</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="0023ee9e-f3ee-48b0-b65f-8bd4eafbbd86" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1799">View Deal</a></p></div><div class="product"><a data-dimension112="e7b950ac-be69-4ba7-860b-0d9009810398" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1509px;"><p class="vanilla-image-block" style="padding-top:99.34%;"><img id="kkv5urZVe74Y56qmBvL3kA" name="1721901400.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kkv5urZVe74Y56qmBvL3kA.jpg" mos="" align="middle" fullscreen="" width="1509" height="1499" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="e7b950ac-be69-4ba7-860b-0d9009810398" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">OM-1 Mark II: was $2399.99 now $1999.99</a></strong><br>This is, so far, the cheapest price yet for a camera we called 'mind-blowingly capable in our <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om-1-ii-review">OM System OM-1 II review</a>. Key features include a 20MP BSI Micro Four Thirds sensor with blazingly quick shooting speeds and a host of innovative built-in software features. While the OM-1 II has niche appeal, it's a superb option for adventure, wildlife, and landscape/travel photographers looking to cut a bulky kit bag down to size.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1806609-REG/om_system_v210040bu000_om_1_mark_ii_camera.html">was $2,399 <strong>now $1,999.99</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="e7b950ac-be69-4ba7-860b-0d9009810398" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">View Deal</a></p></div><div class="product"><a data-dimension112="98847af4-e1fc-4732-87d3-bd09492d25db" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799" href="https://www.adorama.com/carp.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="cZg5gyCgJecnK8vCdxM8C" name="EOS RP" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/cZg5gyCgJecnK8vCdxM8C.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Even cheaper still is the EOS RP: Canon's entry-level full-frame camera and the cheapest new full-frame body you'll find anywhere. As you'd expect, the EOS RP is a pretty stripped-down affair. It doesn't feature the best video specs or image stabilization, for example. It does, however, feature a decent 26.2MP full-frame CMOS sensor, a lightweight build, and good autofocus for a body in this price range. In terms of value, it's still a good choice, especially with today's record-low price.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1459282-REG/canon_eos_rp_mirrorless_digital.html" data-dimension112="98847af4-e1fc-4732-87d3-bd09492d25db" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799">was $1149 <strong>now $799</strong></a><a class="view-deal button" href="https://www.adorama.com/carp.html" target="_blank" rel="nofollow" data-dimension112="98847af4-e1fc-4732-87d3-bd09492d25db" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799">View Deal</a></p></div><div class="product"><a data-dimension112="29cd7775-1abf-4609-981b-aa78ac846c5d" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="NsUTsUnR6WANKo6sKJx8mh" name="Sony Alpha a7 IV product.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/NsUTsUnR6WANKo6sKJx8mh.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="29cd7775-1abf-4609-981b-aa78ac846c5d" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">Alpha A7 IV: was $2699 now $1998</a></strong><br>The A7 IV is highly likely to be replaced by a new fifth-generation model soon, but we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at its lowest ever price.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1667800-REG/sony_ilce_7m4_b_alpha_a7_iv_mirrorless.html">was $2699 <strong>now $1,998</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="29cd7775-1abf-4609-981b-aa78ac846c5d" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">View Deal</a></p></div><div class="product"><a data-dimension112="2e439747-0ceb-4360-9b06-2b43fef5be33" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498" href="https://www.adorama.com/isoa7m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="KcDMELUbzvrUeq86W2LAnP" name="Sony Alpha A7 III.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/KcDMELUbzvrUeq86W2LAnP.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha A7 III is an older body now but there's a reason Sony has kept it in production as the 'entry-level' A7 option - it's still a stunning camera. Our <a href="https://www.techradar.com/reviews/sony-alpha-a7-iii-review" data-dimension112="2e439747-0ceb-4360-9b06-2b43fef5be33" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498">Sony Alpha a7 III review</a> awarded this model a full five stars when we originally tested it and it's an easy recommendation even in 2024. You miss out on some of the latest bells and whistles, but the A7 III still has great autofocus, uncropped 4K video, and a 24.2MP full-frame sensor that's more than capable. The body has been $1,299 before, however.</p><p><strong>B&H Photo:</strong> <a href="https://www.adorama.com/isoa7m3.html">was $1999 <strong>now $1,498</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m3.html" target="_blank" rel="nofollow" data-dimension112="2e439747-0ceb-4360-9b06-2b43fef5be33" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498">View Deal</a></p></div><div class="product"><a data-dimension112="a3995dc3-4f5d-4c92-b810-40695a7a3a17" data-action="Deal Block" data-label="Lumix S9" data-dimension48="Lumix S9" data-dimension25="$1196" href="https://www.bhphotovideo.com/c/product/1828733-REG/panasonic_dc_s9bodyk_lumix_s9_mirrorless_camera.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qdAehKf83ENQHPXn65RzdD" name="PanasonicLumixS9" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qdAehKf83ENQHPXn65RzdD.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Panasonic's smallest full-frame camera, the Lumix S9, has a genuinely great record-low price right now. Featuring 6K 'open gate' video, Panasonic's excellent real-time LUTs, and impressive image stabilization, the S9 brings an extremely competitive set of video-focused features for the price. While photographers will be better served with other bodies, the S9 is a great choice for beginner videographers in particular. At this price, it's easily one of the cheapest full-frame cameras on the market.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1828733-REG/panasonic_dc_s9bodyk_lumix_s9_mirrorless_camera.html" data-dimension112="a3995dc3-4f5d-4c92-b810-40695a7a3a17" data-action="Deal Block" data-label="Lumix S9" data-dimension48="Lumix S9" data-dimension25="$1196">was $1497 <strong>now $1,197</strong></a><a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1828733-REG/panasonic_dc_s9bodyk_lumix_s9_mirrorless_camera.html" target="_blank" rel="nofollow" data-dimension112="a3995dc3-4f5d-4c92-b810-40695a7a3a17" data-action="Deal Block" data-label="Lumix S9" data-dimension48="Lumix S9" data-dimension25="$1196">View Deal</a></p></div><div class="product"><a data-dimension112="d4db8ba9-a25e-448e-9143-43b2416b0a17" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1497.99" href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kt4N4CBXskYwPsKph8cJtR" name="Panasonic Lumix S5 II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kt4N4CBXskYwPsKph8cJtR.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow" data-dimension112="d4db8ba9-a25e-448e-9143-43b2416b0a17" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1497.99">Lumix S5 II: was $1997.99 now $1497.99</a></strong><br>The Panasonic S5 II is easily one of our favorite hybrid flagships right now - especially because today's discount at Adorama makes it a competitive choice to the likes of the Nikon Z5 II. Highlight features for the S5 II include a new 24MP full-frame sensor with phase detection AF (a first for Panasonic),  uncropped 6K / 30p video, and superb image stabilization. We were also impressed by the S5 II's rugged build quality and overall well-thought-out ergonomics, which is obviously handy when pairing up with some of the larger lenses available in the L-Mount ecosystem. Check out our <a href="https://www.techradar.com/reviews/panasonic-lumix-s5-ii-review-time-to-switch#section-how-i-tested-the-panasonic-lumix-s5-ii">Panasonic S5 II review</a> for more details on this excellent camera.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1742428-REG/panasonic_dc_s5m2body_lumix_s5_ii_mirrorless.html">was $1997 <strong>now $1,497</strong></a><a class="view-deal button" href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow" data-dimension112="d4db8ba9-a25e-448e-9143-43b2416b0a17" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1497.99">View Deal</a></p></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/ive-found-the-best-spring-camera-deals-including-record-low-prices-on-top-models-from-canon-nikon-sony-and-more</link>
                                                                            <description>
                            <![CDATA[ B&H Photo and Adorama have awesome Spring deals this week, including prices that match those from Black Friday. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">DB4iQreEyPwoAMDcjddL4i</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/uKy7ycdTWY46sgNPAYo6WP-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sat, 28 Mar 2026 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uKy7ycdTWY46sgNPAYo6WP-1280-80.jpg">
                                                            <media:credit><![CDATA[Future / Alex Whitelock]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Beste kamera: Sony A7 IV er et av de beste kameraene på markedet.]]></media:description>                                                            <media:text><![CDATA[Nikon Z5 II product shot]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Z5 II product shot]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/uKy7ycdTWY46sgNPAYo6WP-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>Spring is finally here, and with brighter days and better weather on the way, it’s the perfect excuse to upgrade your camera gear. Specialist retailers Adorama and B&H are certainly thinking so, as both have excellent Spring specials on a range of well-reviewed models this week.</p><p>• Check out today's sales at <a href="https://www.adorama.com/">Adorama</a> and <a href="https://www.bhphotovideo.com/">B&H Photo</a></p><p>Right now, you can get a great deal on models like the Canon EOS R5 Mark II, the Nikon Z5 II, the Sony A7R V, and a range of the latest OM System cameras. In some cases, we're actually seeing prices that are as good as the previous record-low discounts on these bodies. Most of those were from Black Friday, all the way back in November of last year.</p><p>I've been scanning through this weekend's retail events to find the best discounts today. If you’re thinking about upgrading your kit or jumping into photography for the first time, you’ll find my top picks just below - including links to our in-depth product reviews here at TechRadar.</p><h2 id="this-weekend-s-best-camera-deals">This weekend's best camera deals</h2><div class="product"><a data-dimension112="bff80bab-4750-4ad2-ad6f-4e543b0611cd" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:826px;"><p class="vanilla-image-block" style="padding-top:99.88%;"><img id="CafKLHTZM9Zfm735SvuRbK" name="canon eos r5 mark ii.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/CafKLHTZM9Zfm735SvuRbK.jpg" mos="" align="middle" fullscreen="" width="826" height="825" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r5-mark-ii-review" data-dimension112="bff80bab-4750-4ad2-ad6f-4e543b0611cd" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99">Canon EOS R5 Mark II review</a> awarded this stunning flagship camera a full five stars out of five – and it's easy to see why. Alongside incredible autofocus (easily some of the best we've ever tested), a 45MP full-frame sensor, and a host of new computational features, the EOS R5 Mark II is easily one of the best cameras on the market right now. Is it overkill for most? Arguably. However, professional photographers will love how this camera makes the most demanding of tasks easy. Today's discount isn't just a tariff-beating deal, but it's also $100 cheaper than the previous record low.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1840289-REG/canon_6536c002_eos_r5_mark_ii.html">was $4399 <strong>now $3,899</strong></a><a class="view-deal button" href="https://www.adorama.com/car5m2.html" target="_blank" rel="nofollow" data-dimension112="bff80bab-4750-4ad2-ad6f-4e543b0611cd" data-action="Deal Block" data-label="EOS R5 Mark II" data-dimension48="EOS R5 Mark II" data-dimension25="$3899.99">View Deal</a></p></div><div class="product"><a data-dimension112="3d84d236-9b37-4e26-9b7a-574659628449" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2799" href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="jv4eAz83itsu8K2sbqL24G" name="1701006001.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/jv4eAz83itsu8K2sbqL24G.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow" data-dimension112="3d84d236-9b37-4e26-9b7a-574659628449" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2799">EOS R5 Mark I: was $3299 now $2799</a></strong><br>If you're looking to save some cash, you could instead opt for the slightly older Mark I, which is still a stunningly effective pro-grade body. Right now, it's sitting at $2,599, which makes it significantly cheaper than the second iteration. Sure, you're missing out on the latest computational and cutting-edge autofocus features here, but this camera still has that great 45MP full-frame sensor, 8k video, and excellent in-body image stabilization. Today's discount isn't a record-low, but it matches the usual sales price for this body.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1547009-REG/canon_4147c002_eos_r5_mirrorless_camera.html">was $3299 <strong>now $2,799</strong></a><a class="view-deal button" href="https://www.adorama.com/car5.html" target="_blank" rel="nofollow" data-dimension112="3d84d236-9b37-4e26-9b7a-574659628449" data-action="Deal Block" data-label="EOS R5 Mark I" data-dimension48="EOS R5 Mark I" data-dimension25="$2799">View Deal</a></p></div><div class="product"><a data-dimension112="9c234ee0-6fc1-42ed-b5b8-1954d65d80bc" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:425px;"><p class="vanilla-image-block" style="padding-top:69.41%;"><img id="vL6pxyuNBPyj6GgTMg5yoK" name="canon eos r8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/vL6pxyuNBPyj6GgTMg5yoK.jpg" mos="" align="middle" fullscreen="" width="425" height="295" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Canon's low-cost full-frame RF-mount camera is now even cheaper with this decent Black Friday price cut. The EOS R8 packs many of the same features as the pricier EOS R6 II, including the 24.2MP sensor and 4K 60p video recording. We explained the key <a href="https://www.techradar.com/versus/canon-eos-r8-vs-r6-mark-ii-the-differences-explained" data-dimension112="9c234ee0-6fc1-42ed-b5b8-1954d65d80bc" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449">EOS R8 and EOS R6 Mark II differences</a> so if you can do without in-body image stabilization and sturdier build quality, then you can make a decent saving by opting for the smaller and lighter EOS R8. This is a price we've seen before, but it's technically a record low – and doubly impressive considering recent price hikes.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1748813-REG/canon_eos_r8_mirrorless_camera.html">was $1649 <strong>now $1,449</strong></a><a class="view-deal button" href="https://www.adorama.com/car8ak.html" target="_blank" rel="nofollow" data-dimension112="9c234ee0-6fc1-42ed-b5b8-1954d65d80bc" data-action="Deal Block" data-label="EOS R8" data-dimension48="EOS R8" data-dimension25="$1449">View Deal</a></p></div><div class="product"><a data-dimension112="8b22994f-d9e5-45b5-bd08-ebc6e1bdba83" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Wpei8XK22VHypgDH6HSsuj" name="Canon-EOS-R6-Mark-II.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/Wpei8XK22VHypgDH6HSsuj.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The EOS R6 Mark II is one of the best mirrorless hybrid cameras of the past few years. Our <a href="https://www.techradar.com/reviews/canon-eos-r6-ii-review-hybrid-just-got-better" data-dimension112="8b22994f-d9e5-45b5-bd08-ebc6e1bdba83" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999">Canon EOS R6 II review</a> awarded this excellent model an impressive four and half stars out of five, praising its autofocus, ISO handling, and burst shooting so it's an easy recommendation, even if it isn't the latest model anymore. Annoyingly, this one has been $100 cheaper before, but today's discount is actually better than Black Friday, impressively.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1733214-REG/canon_eos_r6_mark_ii.html">was $2299 <strong>now $1,999</strong></a><a class="view-deal button" href="https://www.adorama.com/car6m2.html" target="_blank" rel="nofollow" data-dimension112="8b22994f-d9e5-45b5-bd08-ebc6e1bdba83" data-action="Deal Block" data-label="EOS R6 Mark II" data-dimension48="EOS R6 Mark II" data-dimension25="$1999">View Deal</a></p></div><div class="product"><a data-dimension112="07066f92-0ff2-4cbe-abd6-47dc3c8f7da8" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="07066f92-0ff2-4cbe-abd6-47dc3c8f7da8" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">Z5 II (body): was $1846.95 now $1596.95</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">and B&H Photo</a>. I loved this model <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it</a> and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1889823-REG/nikon_1680_z5_ii_mirrorless_camera.html">was $1849 <strong>now $1,596</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz5m2.html" target="_blank" rel="nofollow" data-dimension112="07066f92-0ff2-4cbe-abd6-47dc3c8f7da8" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">View Deal</a></p></div><div class="product"><a data-dimension112="b57b3925-25e2-4b07-91cb-83b447a39833" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$2096.95" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9cZErL68yUuCj7GxVR5ZoL" name="1730207104.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/9cZErL68yUuCj7GxVR5ZoL.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="b57b3925-25e2-4b07-91cb-83b447a39833" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$2096.95">Z6III: was $2499 now $2096.95</a></strong><br>TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review" target="_blank">Nikon Z6 III review</a> awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at B&H Photo and other retailers.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1834803-REG/nikon_z6_iii_mirrorless_camera.html">was $2699 <strong>now $2,096</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="b57b3925-25e2-4b07-91cb-83b447a39833" data-action="Deal Block" data-label="Z6III" data-dimension48="Z6III" data-dimension25="$2096.95">View Deal</a></p></div><div class="product"><a data-dimension112="15656b5d-83f0-40e3-9f8e-248677a78e80" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$1896" href="https://www.adorama.com/nkzf.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:66.87%;"><img id="7arCyT7eZDYRZccEFVsxma" name="Nikon Z f.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/7arCyT7eZDYRZccEFVsxma.jpg" mos="" align="middle" fullscreen="" width="1500" height="1003" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Classic retro style, full frame 24MP sensor, Nikon's best in-body image stabilisation, smart manual focus controls, and a dedicated black and white color mode – all for a record-low price. The retro-style camera market is big business and it attracts larger-than-life price tags. However, Nikon's Zf packs a technological punch alongside producing excellent image quality. The record-low for this model is technically $1,799, but today's price is the best I've seen since the Zf was hit with an annoying tariff price hike a few months ago.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1788062-REG/nikon_1761_zf_mirrorless_camera.html" data-dimension112="15656b5d-83f0-40e3-9f8e-248677a78e80" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$1896">was $1999 <strong>now $1,896.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkzf.html" target="_blank" rel="nofollow" data-dimension112="15656b5d-83f0-40e3-9f8e-248677a78e80" data-action="Deal Block" data-label="Zf" data-dimension48="Zf" data-dimension25="$1896">View Deal</a></p></div><div class="product"><a data-dimension112="c5d1c291-75a9-4fa2-9bf5-5e7d293a8d57" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3496.95" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="i5NYLFJ2T6umircLPZe3ua" name="Nikon Z8.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/i5NYLFJ2T6umircLPZe3ua.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>We rate the Nikon Z8 as the <a href="https://www.techradar.com/news/best-mirrorless-camera#section-the-best-pro-hybrid-mirrorless-camera" data-dimension112="c5d1c291-75a9-4fa2-9bf5-5e7d293a8d57" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3496.95">best full-frame hybrid camera for pros</a> - although, of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our <a href="https://www.techradar.com/reviews/nikon-z8-review">Nikon Z8 review</a> awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but again, tariffs have unfortunately shifted the price for this one up a notch in recent months.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1765622-REG/nikon_z8_mirrorless_camera.html">was $3999 <strong>now $3,496.95</strong></a><a class="view-deal button" href="https://www.adorama.com/nkz8.html" target="_blank" rel="nofollow" data-dimension112="c5d1c291-75a9-4fa2-9bf5-5e7d293a8d57" data-action="Deal Block" data-label="Z8" data-dimension48="Z8" data-dimension25="$3496.95">View Deal</a></p></div><div class="product"><a data-dimension112="9a1c6d53-0b0a-4033-8cd0-a7b95cc8ca59" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298" href="https://www.adorama.com/isoa7r5.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="YyVhXmyKLqf3D7FT9JBmyj" name="1716289482.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/YyVhXmyKLqf3D7FT9JBmyj.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha a7R V is our current top pick for professional stills photographers, although anyone with a penchant for resolution will marvel at its incredible 61MP sensor. While you'll need some high-level glass to truly harness the full resolving power of the A7R V, its handy eight-stop image stabilization and superb tracking autofocus make it a superbly usable camera for landscape, product, or studio work. Today's price at Adorama brings the body right down to its lowest ever price, too.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1731389-REG/sony_alpha_camera.html" data-dimension112="9a1c6d53-0b0a-4033-8cd0-a7b95cc8ca59" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">was $4199 <strong>now $3,298</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7r5.html" target="_blank" rel="nofollow" data-dimension112="9a1c6d53-0b0a-4033-8cd0-a7b95cc8ca59" data-action="Deal Block" data-label="A7R V" data-dimension48="A7R V" data-dimension25="$3298">View Deal</a></p></div><div class="product"><a data-dimension112="0023ee9e-f3ee-48b0-b65f-8bd4eafbbd86" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1799" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qX8i4CwfUkJ5ieJPRxZAZY" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qX8i4CwfUkJ5ieJPRxZAZY.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="0023ee9e-f3ee-48b0-b65f-8bd4eafbbd86" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1799">OM-3 camera: was $1999 now $1799</a></strong><br>We've been waiting for the stunning OM System OM-3 to get a decent price cut ever since it was released earlier this year, and here we are. While still pricey, you get the same speedy stacked 20MP Micro Four Thirds sensor as the flagship OM System OM-1 Mark II, intelligent subject-tracking autofocus, and up to 50FPS continuous burst. There's also OM System's Log color profile for video and support for <a href="https://www.techradar.com/tag/4k">4K</a> capture at 60FPS. All that is wrapped up in a design that we think stands out as one of the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">most appealing on the market right now</a>. Today's price cut is a new record-low, so it's definitely worth checking out.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1876132-REG/om_system_v210050sw000_om_3_mirrorless_camera.html">was $1999 <strong>now $1,699</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="0023ee9e-f3ee-48b0-b65f-8bd4eafbbd86" data-action="Deal Block" data-label="OM-3 camera" data-dimension48="OM-3 camera" data-dimension25="$1799">View Deal</a></p></div><div class="product"><a data-dimension112="e7b950ac-be69-4ba7-860b-0d9009810398" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1509px;"><p class="vanilla-image-block" style="padding-top:99.34%;"><img id="kkv5urZVe74Y56qmBvL3kA" name="1721901400.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kkv5urZVe74Y56qmBvL3kA.jpg" mos="" align="middle" fullscreen="" width="1509" height="1499" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="e7b950ac-be69-4ba7-860b-0d9009810398" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">OM-1 Mark II: was $2399.99 now $1999.99</a></strong><br>This is, so far, the cheapest price yet for a camera we called 'mind-blowingly capable in our <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om-1-ii-review">OM System OM-1 II review</a>. Key features include a 20MP BSI Micro Four Thirds sensor with blazingly quick shooting speeds and a host of innovative built-in software features. While the OM-1 II has niche appeal, it's a superb option for adventure, wildlife, and landscape/travel photographers looking to cut a bulky kit bag down to size.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1806609-REG/om_system_v210040bu000_om_1_mark_ii_camera.html">was $2,399 <strong>now $1,999.99</strong></a><a class="view-deal button" href="https://www.adorama.com/iomom1m2.html" target="_blank" rel="nofollow" data-dimension112="e7b950ac-be69-4ba7-860b-0d9009810398" data-action="Deal Block" data-label="OM-1 Mark II" data-dimension48="OM-1 Mark II" data-dimension25="$1999.99">View Deal</a></p></div><div class="product"><a data-dimension112="98847af4-e1fc-4732-87d3-bd09492d25db" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799" href="https://www.adorama.com/carp.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="cZg5gyCgJecnK8vCdxM8C" name="EOS RP" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/cZg5gyCgJecnK8vCdxM8C.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Even cheaper still is the EOS RP: Canon's entry-level full-frame camera and the cheapest new full-frame body you'll find anywhere. As you'd expect, the EOS RP is a pretty stripped-down affair. It doesn't feature the best video specs or image stabilization, for example. It does, however, feature a decent 26.2MP full-frame CMOS sensor, a lightweight build, and good autofocus for a body in this price range. In terms of value, it's still a good choice, especially with today's record-low price.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1459282-REG/canon_eos_rp_mirrorless_digital.html" data-dimension112="98847af4-e1fc-4732-87d3-bd09492d25db" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799">was $1149 <strong>now $799</strong></a><a class="view-deal button" href="https://www.adorama.com/carp.html" target="_blank" rel="nofollow" data-dimension112="98847af4-e1fc-4732-87d3-bd09492d25db" data-action="Deal Block" data-label="EOS RP" data-dimension48="EOS RP" data-dimension25="$799">View Deal</a></p></div><div class="product"><a data-dimension112="29cd7775-1abf-4609-981b-aa78ac846c5d" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:450px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="NsUTsUnR6WANKo6sKJx8mh" name="Sony Alpha a7 IV product.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/NsUTsUnR6WANKo6sKJx8mh.jpg" mos="" align="middle" fullscreen="" width="450" height="450" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="29cd7775-1abf-4609-981b-aa78ac846c5d" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">Alpha A7 IV: was $2699 now $1998</a></strong><br>The A7 IV is highly likely to be replaced by a new fifth-generation model soon, but we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at its lowest ever price.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1667800-REG/sony_ilce_7m4_b_alpha_a7_iv_mirrorless.html">was $2699 <strong>now $1,998</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m4.html" target="_blank" rel="nofollow" data-dimension112="29cd7775-1abf-4609-981b-aa78ac846c5d" data-action="Deal Block" data-label="Alpha A7 IV" data-dimension48="Alpha A7 IV" data-dimension25="$1998">View Deal</a></p></div><div class="product"><a data-dimension112="2e439747-0ceb-4360-9b06-2b43fef5be33" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498" href="https://www.adorama.com/isoa7m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="KcDMELUbzvrUeq86W2LAnP" name="Sony Alpha A7 III.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/KcDMELUbzvrUeq86W2LAnP.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>The Sony Alpha A7 III is an older body now but there's a reason Sony has kept it in production as the 'entry-level' A7 option - it's still a stunning camera. Our <a href="https://www.techradar.com/reviews/sony-alpha-a7-iii-review" data-dimension112="2e439747-0ceb-4360-9b06-2b43fef5be33" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498">Sony Alpha a7 III review</a> awarded this model a full five stars when we originally tested it and it's an easy recommendation even in 2024. You miss out on some of the latest bells and whistles, but the A7 III still has great autofocus, uncropped 4K video, and a 24.2MP full-frame sensor that's more than capable. The body has been $1,299 before, however.</p><p><strong>B&H Photo:</strong> <a href="https://www.adorama.com/isoa7m3.html">was $1999 <strong>now $1,498</strong></a><a class="view-deal button" href="https://www.adorama.com/isoa7m3.html" target="_blank" rel="nofollow" data-dimension112="2e439747-0ceb-4360-9b06-2b43fef5be33" data-action="Deal Block" data-label="Alpha A7 III" data-dimension48="Alpha A7 III" data-dimension25="$1498">View Deal</a></p></div><div class="product"><a data-dimension112="a3995dc3-4f5d-4c92-b810-40695a7a3a17" data-action="Deal Block" data-label="Lumix S9" data-dimension48="Lumix S9" data-dimension25="$1196" href="https://www.bhphotovideo.com/c/product/1828733-REG/panasonic_dc_s9bodyk_lumix_s9_mirrorless_camera.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qdAehKf83ENQHPXn65RzdD" name="PanasonicLumixS9" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qdAehKf83ENQHPXn65RzdD.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>Panasonic's smallest full-frame camera, the Lumix S9, has a genuinely great record-low price right now. Featuring 6K 'open gate' video, Panasonic's excellent real-time LUTs, and impressive image stabilization, the S9 brings an extremely competitive set of video-focused features for the price. While photographers will be better served with other bodies, the S9 is a great choice for beginner videographers in particular. At this price, it's easily one of the cheapest full-frame cameras on the market.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1828733-REG/panasonic_dc_s9bodyk_lumix_s9_mirrorless_camera.html" data-dimension112="a3995dc3-4f5d-4c92-b810-40695a7a3a17" data-action="Deal Block" data-label="Lumix S9" data-dimension48="Lumix S9" data-dimension25="$1196">was $1497 <strong>now $1,197</strong></a><a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1828733-REG/panasonic_dc_s9bodyk_lumix_s9_mirrorless_camera.html" target="_blank" rel="nofollow" data-dimension112="a3995dc3-4f5d-4c92-b810-40695a7a3a17" data-action="Deal Block" data-label="Lumix S9" data-dimension48="Lumix S9" data-dimension25="$1196">View Deal</a></p></div><div class="product"><a data-dimension112="d4db8ba9-a25e-448e-9143-43b2416b0a17" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1497.99" href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kt4N4CBXskYwPsKph8cJtR" name="Panasonic Lumix S5 II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/kt4N4CBXskYwPsKph8cJtR.jpg" mos="" align="middle" fullscreen="" width="500" height="500" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow" data-dimension112="d4db8ba9-a25e-448e-9143-43b2416b0a17" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1497.99">Lumix S5 II: was $1997.99 now $1497.99</a></strong><br>The Panasonic S5 II is easily one of our favorite hybrid flagships right now - especially because today's discount at Adorama makes it a competitive choice to the likes of the Nikon Z5 II. Highlight features for the S5 II include a new 24MP full-frame sensor with phase detection AF (a first for Panasonic),  uncropped 6K / 30p video, and superb image stabilization. We were also impressed by the S5 II's rugged build quality and overall well-thought-out ergonomics, which is obviously handy when pairing up with some of the larger lenses available in the L-Mount ecosystem. Check out our <a href="https://www.techradar.com/reviews/panasonic-lumix-s5-ii-review-time-to-switch#section-how-i-tested-the-panasonic-lumix-s5-ii">Panasonic S5 II review</a> for more details on this excellent camera.</p><p><strong>B&H Photo:</strong> <a href="https://www.bhphotovideo.com/c/product/1742428-REG/panasonic_dc_s5m2body_lumix_s5_ii_mirrorless.html">was $1997 <strong>now $1,497</strong></a><a class="view-deal button" href="https://www.adorama.com/pcs5m2.html" target="_blank" rel="nofollow" data-dimension112="d4db8ba9-a25e-448e-9143-43b2416b0a17" data-action="Deal Block" data-label="Lumix S5 II" data-dimension48="Lumix S5 II" data-dimension25="$1497.99">View Deal</a></p></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Nikon issues partial recall for three of its popular mirrorless cameras which could become 'inoperable' – here’s how to check and get a free repair ]]></title>
                                                                                                <dc:content><![CDATA[ <ul><li><strong>Nikon Z5 II, Z6 III and ZR mirrorless cameras all affected</strong></li><li><strong>Only certain serial numbers require recall and repair</strong></li><li><strong>Repairs will be free – even if the unit is out of warranty</strong></li></ul><p>Nikon has issued a service advisory warning, revealing that certain units of three of its camera models were built using substandard components, and that the defect could cause affected cameras to stop working entirely.</p><p>The advisory, published today, covers a specific range of serial numbers across the <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">Nikon Z5 II</a>, <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review">Nikon Z6 III</a> and <a href="https://www.techradar.com/cameras/video-cameras/nikon-zr-review-cinema-cameras-just-got-a-major-new-player">Nikon ZR</a>. </p><p>The Z5 II and Z6 III are full-frame mirrorless cameras pitched at enthusiast photographers, while the ZR is a more cinema-oriented camera aimed at professional video shooters. The fact that the issue spans such a wide range of Nikon's lineup (from mid-range stills shooters to professional cinema gear) means this is a pretty notable quality control moment for Nikon.</p><p>Nikon hasn't disclosed exactly what the faulty parts are or the precise nature of the failure, but has made it clear that the potential consequences are serious. The company explicitly states that affected units "may become inoperable." That's bad news for anyone relying on these cameras professionally, particularly ZR owners who may have thousands of dollars tied up in their shooting setup.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/jCcBT6X7WgfFNLrqqvZ3CA.jpg" alt="Nikon Z6 III camera held up to photographer's eye" /><figcaption>The Nikon Z6 III is one of three affected models<small role="credit">Future | Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/HAahHi3nHwPhGVGVDbGv6P.jpg" alt="Nikon Z5 II product shot" /><figcaption>The mid-range Nikon Z5 II is also affected<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/7uRyUmnHHEssxTXCoVKNjV.jpg" alt="Nikon ZR product photos – inside a dedicated SmallRig cage, held by user" /><figcaption>Finally, your cinema-oriented Nikon ZR may require repair<small role="credit">Tim Coleman</small></figcaption></figure></figure><h2 id="does-your-nikon-need-fixing">Does your Nikon need fixing?</h2><p>The good news is that Nikon appears to be handling the situation responsibly. Not only has the company been forthcoming about the issue, but it has committed to providing free repairs for any affected units, regardless of whether the camera remains under warranty or not. It will also cover shipping costs both ways, so you won't be out of pocket for the fix, should you need it.</p><p>To find out if your camera is affected, you'll need to check the seven-digit serial number printed on the label inside the camera body, which will be visible when the monitor is opened. Nikon has set up separate serial number lookup tools for each model on its website (click <a href="https://nikon.tfaforms.net/808">here for Z5 II</a>, <a href="https://nikon.tfaforms.net/790">here for Z6 III</a> and <a href="https://nikon.tfaforms.net/826">here for ZR</a>), and if your unit is flagged as affected, you'll be walked through the repair request process. Repair requests will be accepted starting March 23 2026. </p><p>If you own any of these three cameras, it's well worth taking a few minutes to run your serial number through Nikon's checker, particularly if you rely on your gear for paid work. A camera that becomes inoperable mid-shoot is never a good situation, and catching the issue before it manifests is obviously preferable to dealing with it in the field.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/nikon-issues-partial-recall-for-three-of-its-popular-mirrorless-cameras-which-could-become-inoperable-heres-how-to-check-and-get-a-free-repair</link>
                                                                            <description>
                            <![CDATA[ Certain units of the Nikon Z5 II, Z6 III and ZR have been built using faulty parts, and Nikon says continued use could lead to them becoming completely "inoperable". ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Q4UUknm5a3WRd2L8k4qt5Q</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/2NZvtP5BZgP5zszXfrPbiV-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 17 Mar 2026 16:23:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sam Kieldsen ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/t6AXYuQvCkXbEtN3ftTyP.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2NZvtP5BZgP5zszXfrPbiV-1280-80.jpg">
                                                            <media:credit><![CDATA[Tim Coleman]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Nikon ZR is one of three Nikon mirrorless cameras]]></media:description>                                                            <media:text><![CDATA[Nikon ZR product photos – camera on a wooden table]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon ZR product photos – camera on a wooden table]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/2NZvtP5BZgP5zszXfrPbiV-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <ul><li><strong>Nikon Z5 II, Z6 III and ZR mirrorless cameras all affected</strong></li><li><strong>Only certain serial numbers require recall and repair</strong></li><li><strong>Repairs will be free – even if the unit is out of warranty</strong></li></ul><p>Nikon has issued a service advisory warning, revealing that certain units of three of its camera models were built using substandard components, and that the defect could cause affected cameras to stop working entirely.</p><p>The advisory, published today, covers a specific range of serial numbers across the <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">Nikon Z5 II</a>, <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review">Nikon Z6 III</a> and <a href="https://www.techradar.com/cameras/video-cameras/nikon-zr-review-cinema-cameras-just-got-a-major-new-player">Nikon ZR</a>. </p><p>The Z5 II and Z6 III are full-frame mirrorless cameras pitched at enthusiast photographers, while the ZR is a more cinema-oriented camera aimed at professional video shooters. The fact that the issue spans such a wide range of Nikon's lineup (from mid-range stills shooters to professional cinema gear) means this is a pretty notable quality control moment for Nikon.</p><p>Nikon hasn't disclosed exactly what the faulty parts are or the precise nature of the failure, but has made it clear that the potential consequences are serious. The company explicitly states that affected units "may become inoperable." That's bad news for anyone relying on these cameras professionally, particularly ZR owners who may have thousands of dollars tied up in their shooting setup.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/jCcBT6X7WgfFNLrqqvZ3CA.jpg" alt="Nikon Z6 III camera held up to photographer's eye" /><figcaption>The Nikon Z6 III is one of three affected models<small role="credit">Future | Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/HAahHi3nHwPhGVGVDbGv6P.jpg" alt="Nikon Z5 II product shot" /><figcaption>The mid-range Nikon Z5 II is also affected<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/7uRyUmnHHEssxTXCoVKNjV.jpg" alt="Nikon ZR product photos – inside a dedicated SmallRig cage, held by user" /><figcaption>Finally, your cinema-oriented Nikon ZR may require repair<small role="credit">Tim Coleman</small></figcaption></figure></figure><h2 id="does-your-nikon-need-fixing">Does your Nikon need fixing?</h2><p>The good news is that Nikon appears to be handling the situation responsibly. Not only has the company been forthcoming about the issue, but it has committed to providing free repairs for any affected units, regardless of whether the camera remains under warranty or not. It will also cover shipping costs both ways, so you won't be out of pocket for the fix, should you need it.</p><p>To find out if your camera is affected, you'll need to check the seven-digit serial number printed on the label inside the camera body, which will be visible when the monitor is opened. Nikon has set up separate serial number lookup tools for each model on its website (click <a href="https://nikon.tfaforms.net/808">here for Z5 II</a>, <a href="https://nikon.tfaforms.net/790">here for Z6 III</a> and <a href="https://nikon.tfaforms.net/826">here for ZR</a>), and if your unit is flagged as affected, you'll be walked through the repair request process. Repair requests will be accepted starting March 23 2026. </p><p>If you own any of these three cameras, it's well worth taking a few minutes to run your serial number through Nikon's checker, particularly if you rely on your gear for paid work. A camera that becomes inoperable mid-shoot is never a good situation, and catching the issue before it manifests is obviously preferable to dealing with it in the field.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ 'We’d love to make lenses like these' — Fujifilm wants you to vote on the three 'dream lenses' it could make in the future. Here's how to have your say ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you're anything like me, musing on dream camera gear can be a bit of a habit. That lens you wish you owned, or the one missing from your camera system's line up. Fujifilm just democratized the process... of sorts.  </p><p>During a 'Focus on Glass – Untold Stories' live event, the retro digital camera maker proposed 14 lens concepts, and it wants you to have your say on your favorite(s). </p><p>Fujifilm's Yukitaka Takeshita and Yumi Miyauchi, leads in the X-mount product planning team, unpacked each option throughout the 38 minute presentation (see the YouTube video below), covering Character Rich, Wide Aperture, Reviving Legendary and High-Magnification Zoom categories. </p><p>Three options included mark II variations of the original 35mm f/1.4 prime, but I expect various new 'wide aperture' options will get Fujifilm fans especially pumped.</p><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-W0q57O"></div>                            </div>                            <script src="https://kwizly.com/embed/W0q57O.js" async></script><h2 id="the-front-runners">The front runners </h2><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="low" data-lazy-src="https://www.youtube-nocookie.com/embed/9-6BrA7cFDA" allowfullscreen></iframe></div></div><p>There's scope for picking your three favorites, and I've cast my vote. Fujifilm has set the vote results to live, meaning that once you've voted you can see the front runners, with the voting updated every 5 minutes. </p><p>I'm hardly surprised which two options are pulling away from the pack in the opening 24 hours; the XF 16-80mm f/2.8 and XF 18-50mm f/1.4 – two versatile, fast aperture zooms, taking 32% of the entire vote at the time of writing. </p><p>Remember, X-mount lenses are APS-C format, meaning the above lenses have equivalent 24-120mm and 27-75mm focal lengths in full-frame terms respectively. The f/2.8 zoom is expected to weigh between 400-500g, the f/1.4 zoom less than 800g, so both are moderately lightweight and compact considering the optical construction.</p><p>The XF 16-80mm f/2.8 is likely to top the votes overall – it feels like the perfect travel lens. For me, however, I'd be really keen to see one of the 'character rich' options – an XF 90mm f/2 APD. If you're unfamiliar with what APD means, it refers to an apodization element – a rarity in today's lenses and which is designed to add extra dreamy bokeh effects for portraiture. </p><p>Fujifilm's option is the equivalent of a 135mm focal length in full-frame terms, and harks to a Nikon F-mount lens I owned for many years before cashing in for more than I paid for it, the legendary 135mm f/2 DC. Sony has such as lens in its lineup too, a <a href="https://www.techradar.com/news/shooting-with-sonys-latest-portrait-perfect-lenses">135mm STF </a>(smooth transition focus). </p><p>I'm sure you'll have your own ideas too. So if you're keen to have your say, head over to the <a href="https://www.fujifilm-x.com/en-gb/focus-on-glass-untold-stories-2026-spring/ " target="_blank">Fujifilm site</a> to see all the options, which also includes an XF 33mm F1.0, and cast your vote. You can pick up to three of the 14 options.</p><p>Of course, there are no guarantees that any of these lenses will be made. However, I'm a big fan of Fujifilm involving the public in such processes, and I'm sure if either or both of those two frontrunners are produced, they would be super popular. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/camera-lenses/wed-love-to-make-lenses-like-these-fujifilm-wants-you-to-vote-on-the-three-dream-lenses-it-could-make-in-the-future-heres-how-to-have-your-say</link>
                                                                            <description>
                            <![CDATA[ Fujifilm hosted a live 'Focus on Glass' event on YouTube, proposing 14 lens concepts for the public to vote on. Which would you like to see become a reality? ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">or6xKbLBbRjxkXmURBvnaY</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/nGkGhwNEQvYWitaJaAZMbC-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 06 Mar 2026 12:58:05 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Jun 2026 09:13:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Camera Lenses]]></category>
                                                    <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Timothy Coleman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/F9wpbHF6VS4NaDy4avHZ2U.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As Cameras Editor, Tim looks after all camera content at TechRadar. This includes news, reviews, features and buying guides, and covers anything from mirrorless cameras to film and smartphones. He loves observing the advances in camera technology, putting the latest and greatest cameras through their paces, and projecting where cameras could go next. &lt;/p&gt;&lt;p&gt;A first class Bachelor of the Arts in Photography, Tim has been a tech journalist for much of his professional career, working for titles such as Amateur Photographer, Digital Camera World and Pocket-Lint. &lt;/p&gt;&lt;p&gt;Directly prior to joining Tech Radar in 2023, Tim worked in video production with Studio 44 for clients including Canon, and offers his wealth of technical and creative knowledge in photography and video. He also values telling stories that matter, to change lives - the mantra of a diverse stories team based in Nairobi, Kenya which he co-founded. &lt;/p&gt;&lt;p&gt;Tim the person is a keen creative, avid runner, occasional footballer and moderate flat white drinker who has lived in East Africa and believes we have much to enjoy and learn from each other. &lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nGkGhwNEQvYWitaJaAZMbC-1280-80.jpg">
                                                            <media:credit><![CDATA[Fujifilm]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The original XF 35mm f/1.4, above, could get a mark II upgrade, with three options being proposed]]></media:description>                                                            <media:text><![CDATA[Fujifilm X-E4]]></media:text>
                                <media:title type="plain"><![CDATA[Fujifilm X-E4]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/nGkGhwNEQvYWitaJaAZMbC-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>If you're anything like me, musing on dream camera gear can be a bit of a habit. That lens you wish you owned, or the one missing from your camera system's line up. Fujifilm just democratized the process... of sorts.  </p><p>During a 'Focus on Glass – Untold Stories' live event, the retro digital camera maker proposed 14 lens concepts, and it wants you to have your say on your favorite(s). </p><p>Fujifilm's Yukitaka Takeshita and Yumi Miyauchi, leads in the X-mount product planning team, unpacked each option throughout the 38 minute presentation (see the YouTube video below), covering Character Rich, Wide Aperture, Reviving Legendary and High-Magnification Zoom categories. </p><p>Three options included mark II variations of the original 35mm f/1.4 prime, but I expect various new 'wide aperture' options will get Fujifilm fans especially pumped.</p><div style="min-height: 250px;">                                <div class="kwizly-quiz kwizly-W0q57O"></div>                            </div>                            <script src="https://kwizly.com/embed/W0q57O.js" async></script><h2 id="the-front-runners">The front runners </h2><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="low" data-lazy-src="https://www.youtube-nocookie.com/embed/9-6BrA7cFDA" allowfullscreen></iframe></div></div><p>There's scope for picking your three favorites, and I've cast my vote. Fujifilm has set the vote results to live, meaning that once you've voted you can see the front runners, with the voting updated every 5 minutes. </p><p>I'm hardly surprised which two options are pulling away from the pack in the opening 24 hours; the XF 16-80mm f/2.8 and XF 18-50mm f/1.4 – two versatile, fast aperture zooms, taking 32% of the entire vote at the time of writing. </p><p>Remember, X-mount lenses are APS-C format, meaning the above lenses have equivalent 24-120mm and 27-75mm focal lengths in full-frame terms respectively. The f/2.8 zoom is expected to weigh between 400-500g, the f/1.4 zoom less than 800g, so both are moderately lightweight and compact considering the optical construction.</p><p>The XF 16-80mm f/2.8 is likely to top the votes overall – it feels like the perfect travel lens. For me, however, I'd be really keen to see one of the 'character rich' options – an XF 90mm f/2 APD. If you're unfamiliar with what APD means, it refers to an apodization element – a rarity in today's lenses and which is designed to add extra dreamy bokeh effects for portraiture. </p><p>Fujifilm's option is the equivalent of a 135mm focal length in full-frame terms, and harks to a Nikon F-mount lens I owned for many years before cashing in for more than I paid for it, the legendary 135mm f/2 DC. Sony has such as lens in its lineup too, a <a href="https://www.techradar.com/news/shooting-with-sonys-latest-portrait-perfect-lenses">135mm STF </a>(smooth transition focus). </p><p>I'm sure you'll have your own ideas too. So if you're keen to have your say, head over to the <a href="https://www.fujifilm-x.com/en-gb/focus-on-glass-untold-stories-2026-spring/ " target="_blank">Fujifilm site</a> to see all the options, which also includes an XF 33mm F1.0, and cast your vote. You can pick up to three of the 14 options.</p><p>Of course, there are no guarantees that any of these lenses will be made. However, I'm a big fan of Fujifilm involving the public in such processes, and I'm sure if either or both of those two frontrunners are produced, they would be super popular. </p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ I’ve been happily using the Canon EOS R5 for four years – here’s why I’m skipping the Mark II ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The <a href="https://www.techradar.com/reviews/canon-eos-r5">Canon EOS R5</a> was so future proof when it launched all the way back in July 2020, that even now it's considered one of the <a href="https://www.techradar.com/news/best-mirrorless-camera">best full-frame mirrorless cameras</a> money can buy. And it remains my workhorse body when I need professional results whether I’m shooting weddings, commercial property or product photography. </p><p>My only change during my ownership of the EOS R5 has been to add a battery grip to make it better to hold when shooting in portrait mode. I’ve also added a <a href="https://www.techradar.com/reviews/canon-eos-r6-ii-review-hybrid-just-got-better">Canon EOS R6 Mark II</a> to my kit bag, too — it has a lower resolution 24.2MP sensor which compliments the hi-res 45MP EOS R5 rather nicely, and is the better option when I’m shooting in low light.</p><p>I was lucky enough to attend the launch event of the <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a> as well as the <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r1-review-a-five-star-high-speed-powerhouse-for-pros-with-a-sky-high-price">Canon EOS R1</a> in 2024, and I was blown away by some of the tech shown off. Truth is, however, when the excitement of playing with a brand-new shiny toy wore off, I found few compelling reasons to upgrade.</p><p>Putting the cost of forking out for a new camera to one side, I've compiled my reasons for sticking with the perfectly good original EOS R5. Do you agree, or do you prefer the latest and greatest features? Have a read, and let me know what you love about Canon’s EOS R5 and EOS R5 Mark II in the comments, and what you’d like to see from Canon for the EOS R5 Mark III.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:67.15%;"><img id="JD9s8Bu7CCmBQHKa4VUmtn" name="canon eos-r5_lifestyle.jpeg" alt="Canon EOS R5 camera outside on a wall with graffiti" src="https://cdn.mos.cms.futurecdn.net/JD9s8Bu7CCmBQHKa4VUmtn.jpeg" mos="" align="middle" fullscreen="" width="2000" height="1343" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><h2 id="bigger-isn-t-always-better">Bigger isn't always better</h2><p>To house all of the new tech found in the new EOS R5 Mark II, Canon had to make the body larger, seen in the additional space behind the LCD screen which houses the air vents for better passive cooling. </p><p>There’s also a larger viewfinder which features a sensor for <a href="https://www.techradar.com/cameras/mirrorless-cameras/i-tested-canons-ingenious-eye-control-af-and-it-made-me-feel-at-one-with-the-camera">eye tracking AF </a>so you can move the AF point with your eyeball – very cool technology, but I’ve found its results to be quite hit and miss and tended to opt for other autofocus methods.</p><p>Bigger isn’t always better - I much prefer the smaller EOS R5 body to attract a little less attention when shooting street photography, and as a travel photographer every bit of space saved in my kit bag is a win.</p><p>I appreciate that the size probably isn’t going to go down when a successor to the EOS R5 Mark II does eventually come out – most likely around the 2028 Summer Olympics in LA – but that’s a bullet I reckon I'll have to bite when the time comes. I’ll continue to enjoy using the slightly smaller EOS R5 body until then.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2208px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="QLpjMUkou3xGRo4iBUJUWf" name="1 R5 Size Comparison" alt="Canon EOS R5 next to the EOS R5 Mark II on a white background to show difference in size" src="https://cdn.mos.cms.futurecdn.net/QLpjMUkou3xGRo4iBUJUWf.jpg" mos="" align="middle" fullscreen="" width="2208" height="1241" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The EOS R5 Mark II is the bigger brother of the original EOS R5 – literally! It sports cooling fans behind its LCD screen and a larger EVF to house the eye tracking AF sensors making it a little taller and deeper than its predecessor. As a travel photographer – every bit of space saved in my kit bag counts. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><div data-widget-type="merchantlink" data-model-name="Canon EOS R5"></div><h2 id="the-og-is-sporty-enough-for-me">The OG is sporty enough for me!</h2><p>The EOS R5 Mark II was launched in tandem with the EOS R1 ahead of the 2024 Olympics, and while some of its more athletic features will be a hit with pro sports photographers, I’d bet that most of us regular folk don’t need a camera quite as kitted out as this one.</p><p>One area where the Canon EOS R5 Mark II does see a big leap forward is for autofocus when shooting sports such as soccer, basketball and volleyball. It has <a href="https://www.techradar.com/cameras/mirrorless-cameras/i-tested-the-new-canon-eos-r1-for-sports-photography-and-its-a-powerhouse-in-the-right-hands">an Action Priority</a> mode powered by its secondary processor called a Digic Accelerator. This is also the same powerful mode found in the $6,799 / £6,999 Canon EOS R1 flagship. The R5 Mark II also has register face priority, allowing you tell the camera which star players on the field to prioritise when acquiring focus.</p><p>Now don’t get me wrong, these are impressive features. But as I don’t personally shoot a lot of sporting events regularly, it’s not reason of its own to merit an upgrade. </p><p>I do however shoot a lot of weddings, which is an area where the register face priority function could be very handy for registering the bride, groom and key family members to prioritize them. However, it’s not a deal-breaker for me at the moment – plus the EOS R6 Mark III has this feature so I may still benefit from it when I eventually upgrade my EOS R6 Mark II.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/SYAmJys7R9tpDoMxH5XfJa.jpg" alt="Canon EOS R5" /><figcaption><small role="credit">Dan Mold</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/9HPwcDJJVtL2xJECECZyBZ.png" alt="Canon EOS R5" /><figcaption><small role="credit">Dan Mold</small></figcaption></figure></figure><h2 id="resolution-king">Resolution king</h2><p>I will admit the one area that I can see the EOS R5 Mark II being particularly desirable for stills photos is its new sensor. While they both have a healthy 45MP resolution  – the Mark II’s stacked sensor is new, and works with a second processor called the Digic Accelerator to boost readout speeds to reduce rolling shutter defects. It’s also backlit, placing the wiring behind the sensor, which gives it a boost for low light performance.</p><p>Even still, Canon’s EOS R5 is a formidable high resolution beast when it comes to stills. Its 45MP resolution serves pretty much all of my needs when supplying my clients with high quality images. The mechanical shutter of the EOS R5 is also rated to half a million shots, so mine has plenty of life left in it yet!</p><p>When it comes to video the EOS R5 can shoot up to 8K/30p or 4K/120p, and although it’s limited to a 30 minute record time and doesn’t have the better cooling design of the Mark II, it’s still overkill for what I need from a video camera. If you need the 8K/60p, 10-bit recording, 4:2:2, longer recording times, active cooling and Canon Log 2, the R5 Mark II will be a fantastic improvement.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="t2mzwyzTaTJAfQrBL5WuyZ" name="Canon EOS R5" alt="Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/t2mzwyzTaTJAfQrBL5WuyZ.jpg" mos="" align="middle" fullscreen="" width="6000" height="3375" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Canon's original EOS R5 can shoot 4K video at buttery smooth 120fps and RAW still images at up to 45MP so I never feel like I need more resolution, though I will concede that accessing the video modes is easier on the Mark II which has a dedicated Video/Still switch on the top plate. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Dan Mold)</span></figcaption></figure> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/ive-been-happily-using-the-canon-eos-r5-for-four-years-heres-why-im-skipping-the-mark-ii</link>
                                                                            <description>
                            <![CDATA[ Canon's EOS R5 was so ahead of its time in 2020 that I'm still using it professionally in 2026 – here's why I'm holding out for the Mark III version before I upgrade ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">KcPVnN8bW4VoKsXeKLKRzS</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/PRjGsAAUrMRuc3DWb2bvsZ-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 20 Feb 2026 13:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Dan Mold ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/8JSm43BDYzF7nFtCWVb7qc.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Dan Mold is a Cambridgeshire-based, prize-winning photographer and journalist with over 14 years of experience with a passion for travel, wildlife and portraiture. He was formerly the technical editor for Digital Photo, Photoshop editor for Practical Photography and deputy editor for PhotoPlus: the Canon magazine. During that time, he’s written in the region of 1,000 articles on photography and judged over 30,000 images in monthly photo contests, so it’s fair to say he knows a thing or two when it comes to the latest photography and camera tech&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PRjGsAAUrMRuc3DWb2bvsZ-1280-80.jpg">
                                                            <media:credit><![CDATA[Dan Mold]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon EOS R5]]></media:description>                                                            <media:text><![CDATA[Canon EOS R5]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS R5]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/PRjGsAAUrMRuc3DWb2bvsZ-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>The <a href="https://www.techradar.com/reviews/canon-eos-r5">Canon EOS R5</a> was so future proof when it launched all the way back in July 2020, that even now it's considered one of the <a href="https://www.techradar.com/news/best-mirrorless-camera">best full-frame mirrorless cameras</a> money can buy. And it remains my workhorse body when I need professional results whether I’m shooting weddings, commercial property or product photography. </p><p>My only change during my ownership of the EOS R5 has been to add a battery grip to make it better to hold when shooting in portrait mode. I’ve also added a <a href="https://www.techradar.com/reviews/canon-eos-r6-ii-review-hybrid-just-got-better">Canon EOS R6 Mark II</a> to my kit bag, too — it has a lower resolution 24.2MP sensor which compliments the hi-res 45MP EOS R5 rather nicely, and is the better option when I’m shooting in low light.</p><p>I was lucky enough to attend the launch event of the <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r5-mark-ii-review">Canon EOS R5 Mark II</a> as well as the <a href="https://www.techradar.com/cameras/mirrorless-cameras/canon-eos-r1-review-a-five-star-high-speed-powerhouse-for-pros-with-a-sky-high-price">Canon EOS R1</a> in 2024, and I was blown away by some of the tech shown off. Truth is, however, when the excitement of playing with a brand-new shiny toy wore off, I found few compelling reasons to upgrade.</p><p>Putting the cost of forking out for a new camera to one side, I've compiled my reasons for sticking with the perfectly good original EOS R5. Do you agree, or do you prefer the latest and greatest features? Have a read, and let me know what you love about Canon’s EOS R5 and EOS R5 Mark II in the comments, and what you’d like to see from Canon for the EOS R5 Mark III.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:67.15%;"><img id="JD9s8Bu7CCmBQHKa4VUmtn" name="canon eos-r5_lifestyle.jpeg" alt="Canon EOS R5 camera outside on a wall with graffiti" src="https://cdn.mos.cms.futurecdn.net/JD9s8Bu7CCmBQHKa4VUmtn.jpeg" mos="" align="middle" fullscreen="" width="2000" height="1343" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><h2 id="bigger-isn-t-always-better">Bigger isn't always better</h2><p>To house all of the new tech found in the new EOS R5 Mark II, Canon had to make the body larger, seen in the additional space behind the LCD screen which houses the air vents for better passive cooling. </p><p>There’s also a larger viewfinder which features a sensor for <a href="https://www.techradar.com/cameras/mirrorless-cameras/i-tested-canons-ingenious-eye-control-af-and-it-made-me-feel-at-one-with-the-camera">eye tracking AF </a>so you can move the AF point with your eyeball – very cool technology, but I’ve found its results to be quite hit and miss and tended to opt for other autofocus methods.</p><p>Bigger isn’t always better - I much prefer the smaller EOS R5 body to attract a little less attention when shooting street photography, and as a travel photographer every bit of space saved in my kit bag is a win.</p><p>I appreciate that the size probably isn’t going to go down when a successor to the EOS R5 Mark II does eventually come out – most likely around the 2028 Summer Olympics in LA – but that’s a bullet I reckon I'll have to bite when the time comes. I’ll continue to enjoy using the slightly smaller EOS R5 body until then.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2208px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="QLpjMUkou3xGRo4iBUJUWf" name="1 R5 Size Comparison" alt="Canon EOS R5 next to the EOS R5 Mark II on a white background to show difference in size" src="https://cdn.mos.cms.futurecdn.net/QLpjMUkou3xGRo4iBUJUWf.jpg" mos="" align="middle" fullscreen="" width="2208" height="1241" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The EOS R5 Mark II is the bigger brother of the original EOS R5 – literally! It sports cooling fans behind its LCD screen and a larger EVF to house the eye tracking AF sensors making it a little taller and deeper than its predecessor. As a travel photographer – every bit of space saved in my kit bag counts. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Canon)</span></figcaption></figure><div data-widget-type="merchantlink" data-model-name="Canon EOS R5"></div><h2 id="the-og-is-sporty-enough-for-me">The OG is sporty enough for me!</h2><p>The EOS R5 Mark II was launched in tandem with the EOS R1 ahead of the 2024 Olympics, and while some of its more athletic features will be a hit with pro sports photographers, I’d bet that most of us regular folk don’t need a camera quite as kitted out as this one.</p><p>One area where the Canon EOS R5 Mark II does see a big leap forward is for autofocus when shooting sports such as soccer, basketball and volleyball. It has <a href="https://www.techradar.com/cameras/mirrorless-cameras/i-tested-the-new-canon-eos-r1-for-sports-photography-and-its-a-powerhouse-in-the-right-hands">an Action Priority</a> mode powered by its secondary processor called a Digic Accelerator. This is also the same powerful mode found in the $6,799 / £6,999 Canon EOS R1 flagship. The R5 Mark II also has register face priority, allowing you tell the camera which star players on the field to prioritise when acquiring focus.</p><p>Now don’t get me wrong, these are impressive features. But as I don’t personally shoot a lot of sporting events regularly, it’s not reason of its own to merit an upgrade. </p><p>I do however shoot a lot of weddings, which is an area where the register face priority function could be very handy for registering the bride, groom and key family members to prioritize them. However, it’s not a deal-breaker for me at the moment – plus the EOS R6 Mark III has this feature so I may still benefit from it when I eventually upgrade my EOS R6 Mark II.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/SYAmJys7R9tpDoMxH5XfJa.jpg" alt="Canon EOS R5" /><figcaption><small role="credit">Dan Mold</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/9HPwcDJJVtL2xJECECZyBZ.png" alt="Canon EOS R5" /><figcaption><small role="credit">Dan Mold</small></figcaption></figure></figure><h2 id="resolution-king">Resolution king</h2><p>I will admit the one area that I can see the EOS R5 Mark II being particularly desirable for stills photos is its new sensor. While they both have a healthy 45MP resolution  – the Mark II’s stacked sensor is new, and works with a second processor called the Digic Accelerator to boost readout speeds to reduce rolling shutter defects. It’s also backlit, placing the wiring behind the sensor, which gives it a boost for low light performance.</p><p>Even still, Canon’s EOS R5 is a formidable high resolution beast when it comes to stills. Its 45MP resolution serves pretty much all of my needs when supplying my clients with high quality images. The mechanical shutter of the EOS R5 is also rated to half a million shots, so mine has plenty of life left in it yet!</p><p>When it comes to video the EOS R5 can shoot up to 8K/30p or 4K/120p, and although it’s limited to a 30 minute record time and doesn’t have the better cooling design of the Mark II, it’s still overkill for what I need from a video camera. If you need the 8K/60p, 10-bit recording, 4:2:2, longer recording times, active cooling and Canon Log 2, the R5 Mark II will be a fantastic improvement.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="t2mzwyzTaTJAfQrBL5WuyZ" name="Canon EOS R5" alt="Canon EOS R5" src="https://cdn.mos.cms.futurecdn.net/t2mzwyzTaTJAfQrBL5WuyZ.jpg" mos="" align="middle" fullscreen="" width="6000" height="3375" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Canon's original EOS R5 can shoot 4K video at buttery smooth 120fps and RAW still images at up to 45MP so I never feel like I need more resolution, though I will concede that accessing the video modes is easier on the Mark II which has a dedicated Video/Still switch on the top plate. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Dan Mold)</span></figcaption></figure>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Lenses too expensive? This lesser-known brand makes awesome, cheap Sony, Nikon, and Fujifilm-fit primes, and these are my favorites ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Lenses sure can be expensive for mirrorless cameras. When I first bought a Nikon Z camera, I picked up the versatile 24-70mm F2.8 S to go with it, and that fabulous lens tied me over for a few years until I could afford a second one.</p><p>Recently, I have been able to pick up a few more optics because I have found an affordable alternative that doesn't compromise on quality, and that's <strong>Viltrox</strong>. </p><p>I have a few Viltrox prime lenses now, and couldn't be more impressed. Take the new <strong>35mm F1.2 Lab</strong> – it's a pro-quality prime ideal for reportage photography and, despite being Viltrox's priciest lens for mirrorless cameras, it costs just one-third the price of Nikon's. It's the same story across the range. </p><p>Viltrox makes autofocus lenses for <strong>full-frame</strong> and <strong>APS-C</strong> mirrorless cameras, focusing on <strong>Sony E, Nikon Z,</strong> and<strong> Fujifilm X,</strong> and recently released its first <strong>L-mount</strong> lens, the <strong>AF 16mm F1.8</strong>. </p><p>All Viltrox lenses are well-made, shoot sharp shots, and cost so much less. The only real compromise versus pricier proprietary alternatives is that Viltrox lenses can be a little heavier, and autofocus speed in older models can be a fractionally slower. Otherwise, you're getting the same performance and quality at a significantly lower price. </p><p>Viltrox currently only makes prime lenses, ranging between 14mm and 135mm focal lengths for full-frame, or between 9mm to 75mm for APS-C. I've included some of my top picks below, and for the full range, check out <a href="https://viltrox.com/" target="_blank">viltrox.com.</a></p><h3 class="article-body__section" id="section-9-of-my-favorite-viltrox-lenses"><span>9 of my favorite Viltrox lenses</span></h3>        <div class="featured_product_block featured_block_hero" data-id="764a057e-9f3b-4c3a-8d7d-3e826cf0f3ea">            <a href="https://www.amazon.com/VILTROX-AF-Mount-ZV-E10-ZV-E10II/dp/B0FMDWHRXQ" data-model-name="9mm F2.8 E (APS-C for Sony E, Nikon Z, Fujifilm X)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LHzwdjFPKCvHmyoAW8RRej.jpg" alt="Viltrox 9mm F2.8 E, Af 9mm F2.8 E Mount Lens for Sony E, Aps-C Prime Wide Angle Lens for Sony A6400 A6500 A6600 Zv-E10 Fx30 A93 Zv-E10ii A7Ⅲ A7rⅢ A7Ⅳ A7rⅣ A7cii"><span class='featured__label hero__label'>APS-C</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">9mm F2.8 E (APS-C for Sony E, Nikon Z, Fujifilm X)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="2906ea0f-c313-4dcf-8d82-e2ccee68f8ac">            <a href="https://www.amazon.com/VILTROX-Focus-Nikon-Mount-APS-C/dp/B09DCY7PB3" data-model-name="23mm F1.4 Lens (APS-C for Sony E, Nikon Z, Fujifilm X)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gXmcBYJCe9m8XBqnJj45kk.jpg" alt="Viltrox 23mm F1.4 Lens - Auto Focus for Nikon Z Mount, Aps-C Z Mount Lens for Nikon Zfc, Z5, Z6 Ii, Z6, Z7 Ii, Z50"><span class='featured__label hero__label'>APS-C</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">23mm F1.4 Lens (APS-C for Sony E, Nikon Z, Fujifilm X)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="f112657f-7008-4e02-b268-6b556ad8725d">            <a href="https://www.amazon.com/Aperture-Portrait-Fujifilm-X-Mount-Camera/dp/B08LKGQG2D" data-model-name="56mm F1.4 (APS-C for Sony E, Nikon Z, Fujifilm X)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tRAT45Trm9KHi9whYNvDmk.jpg" alt="Viltrox 56mm F1.4 Xf Large Aperture Auto Focus Portrait Lens for Fujifilm X-Mount Camera X-T4 X-T3 X-T2 X-T30 X-T20 X-Pro2 X-H1 X-E3"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">56mm F1.4 (APS-C for Sony E, Nikon Z, Fujifilm X)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="81baa57c-0fbf-4038-ba2d-d1362277f2d4">            <a href="https://www.amazon.com/Viltrox-75mm-F1-2-Fujifilm-Cameras/dp/B0BTYQTGSP" data-model-name="75mm F1.2 Pro (APS-C for Sony E, Nikon Z, Fujifilm X)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/V2FqakvH9VAtEAqDY8f4mk.jpg" alt="Viltrox 75mm F1.2 Pro Aps-C Auto Focus Camera Lens for Fujifilm Fx X-T4 X-T5 X-T20 X-T30 X-H2s X-Pro3 Fuji X Mount Cameras Lens (75mm F1.2)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">75mm F1.2 Pro (APS-C for Sony E, Nikon Z, Fujifilm X)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="dfe6d166-f770-49f9-9eb3-ca741bfb966f">            <a href="https://www.amazon.com/VILTROX-Autofocus-Compatible-Mirrorless-Cameras/dp/B0CBB1B7MQ" data-model-name="16mm F1.8 (Full-frame for Sony E, Nikon Z, L-mount)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SUiNEMqSkNtaSao7HPqbdj.jpg" alt="Viltrox 16mm F1.8 F/1.8 Pro Level Fe Full Frame Wide Angle Autofocus Lens With Lcd Screen Compatible With Sony E-Mount Mirrorless Cameras Alpha A7 A7ii A7iii A7r A7rii A7riii A7riv A7s A7sii A9 A7c"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">16mm F1.8 (Full-frame for Sony E, Nikon Z, L-mount)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="69202e6a-6947-4303-b06d-248acea1f273">            <a href="https://www.amazon.com/VILTROX-4-5-FE-Chips-Size-Ultra-Thin/dp/B0DHKR3KC8" data-model-name="28mm F4.5 (Full-frame for Sony E, Nikon Z, Fujifilm X)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZC4DUfqMMCP9yMghfA2Zik.jpg" alt="Viltrox 28mm F4.5 Pancake Lens for Sony E, Auto Focus 28mm F/4.5 Fe Chips-Size Ultra-Thin Full Frame Lens for Sony E Mount"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">28mm F4.5 (Full-frame for Sony E, Nikon Z, Fujifilm X)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="6c20b7f7-26a8-4eae-b559-4c8304cf5900">            <a href="https://www.amazon.com/VILTROX-35mm-F1-2-Full-Frame/dp/B0G632RKLD" data-model-name="35mm F1.2 Lab (Full-frame for Sony E, Nikon Z)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mYgZTQZhBFNmr6MybzKdtR.jpg" alt="Viltrox 35mm F1.2 Lab Z-Mount Full Frame Lens for Nikon Z, Large Aperture Auto Focus Prime Lens for Nikon Z-Mount Cameras Z30 Z50 Z50ii Zfc Z5 Z5ll Z6 Z6ii Z6iii Z7 Z7ii Z8 Z9 Zf Zr"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">35mm F1.2 Lab (Full-frame for Sony E, Nikon Z)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="c99542a4-7da8-4147-9061-8ef553e2932d">            <a href="https://www.amazon.com/VILTROX-50mm-F1-4-Full-Frame/dp/B0FVM3NNTT" data-model-name="50mm F1.4 Pro (Full-frame for Sony E, Nikon Z)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Vj5j97bBchgjEz9u2MHciV.jpg" alt="Viltrox 50mm F1.4 Pro Fe Full Frame Lens for Sony E, Auto Focus Standard Prime Lens With Large Aperture & Hypervcm Motor for Sony E-Mount Zv-E1 A7iv A7c A9iii A1 A7siii A7rii A7iii A7riii A7riv A9 Fx3"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">50mm F1.4 Pro (Full-frame for Sony E, Nikon Z)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="9f2aafc7-40bd-4c4b-9f93-75f0b4e6cb16">            <a href="https://www.amazon.com/VILTROX-AF-EVO-Portrait-Lenses/dp/B0FX8DBK9L" data-model-name="85mm F2.0 (Full-frame for Sony E, Nikon Z)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jj2zaYKfET3nvUzHtWy4jk.jpg" alt="Viltrox 85mm F2.0 Z Lens, Af 85mm F/2 Evo Z Lens for Nikon, Full Frame Auto Focus Portrait Lenses for Nikon Z Z6 Iii Zf Z8 Z9 Z30 Zfc Z50 Ii Z7 Ii Zr"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">85mm F2.0 (Full-frame for Sony E, Nikon Z)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/camera-lenses/lenses-too-expensive-this-lesser-known-brand-makes-awesome-cheap-sony-nikon-and-fujifilm-fit-primes-and-these-are-my-favorites</link>
                                                                            <description>
                            <![CDATA[ If you shoot with a Sony, Nikon, Fujifilm or L-mount mirrorless camera and want to expand your lens collection, Viltrox is well worth a look ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">SBbMzbCzSjfA9kDLUfRTMW</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/Ugy9afsUu5FLGGUEtrCjQY-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sat, 14 Feb 2026 18:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 25 Feb 2026 11:54:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Camera Lenses]]></category>
                                                    <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Timothy Coleman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/wdURzN8yz429dEPbXneAQU.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As Cameras editor, Tim looks after all cameras content on Tech Radar. This includes buying guides, opinions, reviews and news, and covers anything from mirrorless cameras to film and smartphones. He loves observing the advances in camera technology, putting the latest and greatest cameras through their paces, and projecting where cameras could go next.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;A first class Bachelor of the Arts in Photography, Tim has been a tech journalist for much of his professional career, working for titles such as Amateur Photographer which was the world’s best-selling photography weekly, Digital Camera World and Pocket-Lint.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Directly prior to joining Tech Radar in 2023, Tim worked in video production with Studio 44 with clients including Canon, and offers his wealth of technical and creative knowledge in photography and video. He also values telling stories that matter, to change lives - the mantra of a diverse stories team based in Nairobi, Kenya, that he consults in his spare time.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;But who is Tim Coleman the human? He’s curious, a keen creative, avid footballer, occasional runner and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.&amp;nbsp;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Ugy9afsUu5FLGGUEtrCjQY-1280-80.jpg">
                                                            <media:credit><![CDATA[Amazon / Edited with Gemini]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collection of Viltrox lenses on a table in a photo studio setting, one of them is attached to a Sony A7 C. Background generated by Gemini]]></media:description>                                                            <media:text><![CDATA[A collection of Viltrox lenses on a table in a photo studio setting, one of them is attached to a Sony A7 C. Background generated by Gemini]]></media:text>
                                <media:title type="plain"><![CDATA[A collection of Viltrox lenses on a table in a photo studio setting, one of them is attached to a Sony A7 C. Background generated by Gemini]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/Ugy9afsUu5FLGGUEtrCjQY-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>Lenses sure can be expensive for mirrorless cameras. When I first bought a Nikon Z camera, I picked up the versatile 24-70mm F2.8 S to go with it, and that fabulous lens tied me over for a few years until I could afford a second one.</p><p>Recently, I have been able to pick up a few more optics because I have found an affordable alternative that doesn't compromise on quality, and that's <strong>Viltrox</strong>. </p><p>I have a few Viltrox prime lenses now, and couldn't be more impressed. Take the new <strong>35mm F1.2 Lab</strong> – it's a pro-quality prime ideal for reportage photography and, despite being Viltrox's priciest lens for mirrorless cameras, it costs just one-third the price of Nikon's. It's the same story across the range. </p><p>Viltrox makes autofocus lenses for <strong>full-frame</strong> and <strong>APS-C</strong> mirrorless cameras, focusing on <strong>Sony E, Nikon Z,</strong> and<strong> Fujifilm X,</strong> and recently released its first <strong>L-mount</strong> lens, the <strong>AF 16mm F1.8</strong>. </p><p>All Viltrox lenses are well-made, shoot sharp shots, and cost so much less. The only real compromise versus pricier proprietary alternatives is that Viltrox lenses can be a little heavier, and autofocus speed in older models can be a fractionally slower. Otherwise, you're getting the same performance and quality at a significantly lower price. </p><p>Viltrox currently only makes prime lenses, ranging between 14mm and 135mm focal lengths for full-frame, or between 9mm to 75mm for APS-C. I've included some of my top picks below, and for the full range, check out <a href="https://viltrox.com/" target="_blank">viltrox.com.</a></p><h3 class="article-body__section" id="section-9-of-my-favorite-viltrox-lenses"><span>9 of my favorite Viltrox lenses</span></h3>        <div class="featured_product_block featured_block_hero" data-id="764a057e-9f3b-4c3a-8d7d-3e826cf0f3ea">            <a href="https://www.amazon.com/VILTROX-AF-Mount-ZV-E10-ZV-E10II/dp/B0FMDWHRXQ" data-model-name="9mm F2.8 E (APS-C for Sony E, Nikon Z, Fujifilm X)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LHzwdjFPKCvHmyoAW8RRej.jpg" alt="Viltrox 9mm F2.8 E, Af 9mm F2.8 E Mount Lens for Sony E, Aps-C Prime Wide Angle Lens for Sony A6400 A6500 A6600 Zv-E10 Fx30 A93 Zv-E10ii A7Ⅲ A7rⅢ A7Ⅳ A7rⅣ A7cii"><span class='featured__label hero__label'>APS-C</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">9mm F2.8 E (APS-C for Sony E, Nikon Z, Fujifilm X)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="2906ea0f-c313-4dcf-8d82-e2ccee68f8ac">            <a href="https://www.amazon.com/VILTROX-Focus-Nikon-Mount-APS-C/dp/B09DCY7PB3" data-model-name="23mm F1.4 Lens (APS-C for Sony E, Nikon Z, Fujifilm X)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gXmcBYJCe9m8XBqnJj45kk.jpg" alt="Viltrox 23mm F1.4 Lens - Auto Focus for Nikon Z Mount, Aps-C Z Mount Lens for Nikon Zfc, Z5, Z6 Ii, Z6, Z7 Ii, Z50"><span class='featured__label hero__label'>APS-C</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">23mm F1.4 Lens (APS-C for Sony E, Nikon Z, Fujifilm X)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="f112657f-7008-4e02-b268-6b556ad8725d">            <a href="https://www.amazon.com/Aperture-Portrait-Fujifilm-X-Mount-Camera/dp/B08LKGQG2D" data-model-name="56mm F1.4 (APS-C for Sony E, Nikon Z, Fujifilm X)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tRAT45Trm9KHi9whYNvDmk.jpg" alt="Viltrox 56mm F1.4 Xf Large Aperture Auto Focus Portrait Lens for Fujifilm X-Mount Camera X-T4 X-T3 X-T2 X-T30 X-T20 X-Pro2 X-H1 X-E3"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">56mm F1.4 (APS-C for Sony E, Nikon Z, Fujifilm X)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="81baa57c-0fbf-4038-ba2d-d1362277f2d4">            <a href="https://www.amazon.com/Viltrox-75mm-F1-2-Fujifilm-Cameras/dp/B0BTYQTGSP" data-model-name="75mm F1.2 Pro (APS-C for Sony E, Nikon Z, Fujifilm X)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/V2FqakvH9VAtEAqDY8f4mk.jpg" alt="Viltrox 75mm F1.2 Pro Aps-C Auto Focus Camera Lens for Fujifilm Fx X-T4 X-T5 X-T20 X-T30 X-H2s X-Pro3 Fuji X Mount Cameras Lens (75mm F1.2)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">75mm F1.2 Pro (APS-C for Sony E, Nikon Z, Fujifilm X)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="dfe6d166-f770-49f9-9eb3-ca741bfb966f">            <a href="https://www.amazon.com/VILTROX-Autofocus-Compatible-Mirrorless-Cameras/dp/B0CBB1B7MQ" data-model-name="16mm F1.8 (Full-frame for Sony E, Nikon Z, L-mount)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SUiNEMqSkNtaSao7HPqbdj.jpg" alt="Viltrox 16mm F1.8 F/1.8 Pro Level Fe Full Frame Wide Angle Autofocus Lens With Lcd Screen Compatible With Sony E-Mount Mirrorless Cameras Alpha A7 A7ii A7iii A7r A7rii A7riii A7riv A7s A7sii A9 A7c"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">16mm F1.8 (Full-frame for Sony E, Nikon Z, L-mount)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="69202e6a-6947-4303-b06d-248acea1f273">            <a href="https://www.amazon.com/VILTROX-4-5-FE-Chips-Size-Ultra-Thin/dp/B0DHKR3KC8" data-model-name="28mm F4.5 (Full-frame for Sony E, Nikon Z, Fujifilm X)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZC4DUfqMMCP9yMghfA2Zik.jpg" alt="Viltrox 28mm F4.5 Pancake Lens for Sony E, Auto Focus 28mm F/4.5 Fe Chips-Size Ultra-Thin Full Frame Lens for Sony E Mount"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">28mm F4.5 (Full-frame for Sony E, Nikon Z, Fujifilm X)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="6c20b7f7-26a8-4eae-b559-4c8304cf5900">            <a href="https://www.amazon.com/VILTROX-35mm-F1-2-Full-Frame/dp/B0G632RKLD" data-model-name="35mm F1.2 Lab (Full-frame for Sony E, Nikon Z)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mYgZTQZhBFNmr6MybzKdtR.jpg" alt="Viltrox 35mm F1.2 Lab Z-Mount Full Frame Lens for Nikon Z, Large Aperture Auto Focus Prime Lens for Nikon Z-Mount Cameras Z30 Z50 Z50ii Zfc Z5 Z5ll Z6 Z6ii Z6iii Z7 Z7ii Z8 Z9 Zf Zr"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">35mm F1.2 Lab (Full-frame for Sony E, Nikon Z)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="c99542a4-7da8-4147-9061-8ef553e2932d">            <a href="https://www.amazon.com/VILTROX-50mm-F1-4-Full-Frame/dp/B0FVM3NNTT" data-model-name="50mm F1.4 Pro (Full-frame for Sony E, Nikon Z)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Vj5j97bBchgjEz9u2MHciV.jpg" alt="Viltrox 50mm F1.4 Pro Fe Full Frame Lens for Sony E, Auto Focus Standard Prime Lens With Large Aperture & Hypervcm Motor for Sony E-Mount Zv-E1 A7iv A7c A9iii A1 A7siii A7rii A7iii A7riii A7riv A9 Fx3"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">50mm F1.4 Pro (Full-frame for Sony E, Nikon Z)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="9f2aafc7-40bd-4c4b-9f93-75f0b4e6cb16">            <a href="https://www.amazon.com/VILTROX-AF-EVO-Portrait-Lenses/dp/B0FX8DBK9L" data-model-name="85mm F2.0 (Full-frame for Sony E, Nikon Z)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jj2zaYKfET3nvUzHtWy4jk.jpg" alt="Viltrox 85mm F2.0 Z Lens, Af 85mm F/2 Evo Z Lens for Nikon, Full Frame Auto Focus Portrait Lenses for Nikon Z Z6 Iii Zf Z8 Z9 Z30 Zfc Z50 Ii Z7 Ii Zr"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">85mm F2.0 (Full-frame for Sony E, Nikon Z)</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ A mysterious Chinese company just teased its first cheap Micro Four Thirds camera – but don’t expect it to be an OM System killer ]]></title>
                                                                                                <dc:content><![CDATA[ <ul><li><strong>OM System announced that Songdian's parent company, Sonida, has joined the Micro Four Thirds System</strong></li><li><strong>Songdian is a Chinese company that makes cheap digital cameras</strong></li><li><strong>New M43 Songdian-branded products are expected imminently </strong></li></ul><p>If you are a Micro Four Thirds system user, you might have felt a little ignored lately. While there have been some new cameras from OM System such as the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">fantastic OM-3</a> and <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om-5-ii-review">OM-5 Mark II,</a> plus genuinely progressive lenses including the <a href="https://www.techradar.com/cameras/camera-lenses/om-system-m-zuiko-digital-ed-50-200mm-f2-8-is-pro-review">50-200mm F2.8 IS Pro</a>, there have been concerns that Panasonic might be winding down its M43 division. </p><p>Lumix models like the <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-g9-ii-review">Panasonic Lumix G9 II</a> and<a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-gh7-review"> Lumix GH7 </a>are still very popular, but there hasn’t been a significant announcement from the company that kicked off the M43 mirrorless format since 2024. </p><p>With news that some of the best Lumix lenses for the M43 mount are set to be discontinued, such as the much-praised Lumix G 20mm F1.7 ASPH, many devotees of the system will be <a href="https://www.techradar.com/cameras/mirrorless-cameras/my-hope-for-micro-four-thirds-is-waning-om-systems-latest-travel-camera-is-yet-another-disappointing-upgrade">concerned about how much of a future it has</a>, if one of the two biggest players in the market is withdrawing. </p><p>If that’s you, then one piece of news that might pick up your spirits is the rumor that camera manufacturer Songdian is about to release a new Micro Four Thirds model. </p><p>If you’ve never heard of Songdian, I won’t blame you. The mysterious Chinese company is one of a raft of new players seeking a foothold in the low-cost camera market. It’s a division of the Shenzhen-based Sonida Technology Company which, despite proudly touting itself as having produced cameras for 16 years on its website, is largely limited to the domestic Chinese market.</p><p>It does sell cameras internationally, but not at the scale of other Chinese brands like Yongnuo, Laowa, and Viltrox, which make some of the <a href="https://www.techradar.com/cameras/camera-lenses/is-it-time-for-you-to-try-third-party-chinese-lenses-im-on-my-third-for-sony-and-nikon-mirrorless-cameras-and-couldnt-be-more-impressed">best third-party lenses</a> for major camera systems. So what could this obscure company offer established M43 shooters?   </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1902px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="DeANEh9cm7BaUj3PgHhu8G" name="Screenshot 2026-02-13 154130" alt="Screenshot of the Sonida website" src="https://cdn.mos.cms.futurecdn.net/DeANEh9cm7BaUj3PgHhu8G.png" mos="" align="middle" fullscreen="" width="1902" height="1069" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sonida website (complete with spelling errors) showing off its range of cheap digital cameras </span><span class="credit" itemprop="copyrightHolder">(Image credit: Sonida)</span></figcaption></figure><h2 id="the-new-cheap-micro-four-thirds-camera">The new cheap Micro Four Thirds camera?</h2><p>While details are still somewhat scarce, we can expect a new M43 model from Songdian soon. According to OM Digital Solutions, speaking on behalf of the Micro Four Thirds alliance, Songdian has joined the group and is expected to launch new products shortly. It might not be worth getting too excited, however, as Songdian products aren’t known for their mind-blowing quality. </p><p>The Sonida DC202, a 2024 digital camera, was even branded a <a href="https://amateurphotographer.com/review/the-worst-camera-ive-ever-used-sonida-dc202-fake-x100-review/" target="_blank">‘fake X100’ by reviewers and failed to impress</a> many photography journalists on any metric. The image quality was pretty bad, the autofocus was exceptionally slow, and there wasn’t even much information given about the sensor size used. At least we can be sure of the latter detail on the new camera.</p><p>Exactly why the M43 alliance accepted Sonida and its Songdian-branded cameras into the fold is also a mystery. However, forever one to be positive about these things, I see an indirect benefit of increasing investment in the system, even from companies that are, themselves, unlikely to bring with them a huge amount of useful technology. </p><p>This news alone maintains interest in the M43 sensor format and its many (potential) advantages, when correctly applied, may encourage other more experienced brands like the aforementioned Laowa and Viltrox to increase their offering of lenses and accessories. </p><p>The company released a new teaser for the camera, which also didn't give away many details other than the appearance of the Micro Four Thirds logo, confirming what we already knew. It'll be interesting to see if Sonida goes all-in and produces an interchangeable lens camera, which would open up access to the fairly hefty range of high-quality optics from Lumix and OM System, or if it will be a fixed-lens model like the DC202. The former would obviously be the preferred choice since the lens on that camera also didn't win any awards. </p><p>It's hard to know what this new partnership can bring to the table. Speaking honestly, I can only really see there being an immediate advantage to Sonida, who can add the logo to their website and advertise a new range of 'large sensor' cameras (they will be compared to their other cheap compact cameras). For the other M43 system members and, by extension, the buying public, I haven't got my breath held for a camera that will revolutionize photography.</p><div data-widget-type="multimodelreview" data-widget-title="Best Micro 4/3 camera deals" data-model-name="OM System OM-5 Mark II,OM System OM-3,Panasonic Lumix GH7,Panasonic Lumix G9 II"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/a-mysterious-chinese-company-just-teased-its-first-cheap-micro-four-thirds-camera-but-dont-expect-it-to-be-an-om-system-killer</link>
                                                                            <description>
                            <![CDATA[ OM System has announced the entry of Chinese budget camera manufacturer Sonida into the Micro Four Thirds System, but the expected new Songdian-branded camera probably won't take on offerings from OM System or Lumix ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">BBnfVpxYoy6Lttd9xS7HwE</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/Eb9Y9acz4pcHWKJdWoxHtn-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 13 Feb 2026 20:39:31 +0000</pubDate>                                                                                                                                <updated>Fri, 13 Feb 2026 20:41:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Peter Fenech ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/CQ9Va3gcRzH4kFEuEt3bQn.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Peter is a photographer, writer, and journalist who served as Editor for Digital Photographer Magazine, working on the title for 8 years. He has also been a commissioning editor on numerous book projects, a regular contributor to many other international publications, and founded (and edited) Shutterlogic Magazine. &lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Eb9Y9acz4pcHWKJdWoxHtn-1280-80.jpg">
                                                            <media:credit><![CDATA[Sonida]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[An advert for Sonida&#039;s entry into the Micro Four Thirds Alliance]]></media:description>                                                            <media:text><![CDATA[An advert for Sonida&#039;s entry into the Micro Four Thirds Alliance]]></media:text>
                                <media:title type="plain"><![CDATA[An advert for Sonida&#039;s entry into the Micro Four Thirds Alliance]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/Eb9Y9acz4pcHWKJdWoxHtn-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <ul><li><strong>OM System announced that Songdian's parent company, Sonida, has joined the Micro Four Thirds System</strong></li><li><strong>Songdian is a Chinese company that makes cheap digital cameras</strong></li><li><strong>New M43 Songdian-branded products are expected imminently </strong></li></ul><p>If you are a Micro Four Thirds system user, you might have felt a little ignored lately. While there have been some new cameras from OM System such as the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">fantastic OM-3</a> and <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om-5-ii-review">OM-5 Mark II,</a> plus genuinely progressive lenses including the <a href="https://www.techradar.com/cameras/camera-lenses/om-system-m-zuiko-digital-ed-50-200mm-f2-8-is-pro-review">50-200mm F2.8 IS Pro</a>, there have been concerns that Panasonic might be winding down its M43 division. </p><p>Lumix models like the <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-g9-ii-review">Panasonic Lumix G9 II</a> and<a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-gh7-review"> Lumix GH7 </a>are still very popular, but there hasn’t been a significant announcement from the company that kicked off the M43 mirrorless format since 2024. </p><p>With news that some of the best Lumix lenses for the M43 mount are set to be discontinued, such as the much-praised Lumix G 20mm F1.7 ASPH, many devotees of the system will be <a href="https://www.techradar.com/cameras/mirrorless-cameras/my-hope-for-micro-four-thirds-is-waning-om-systems-latest-travel-camera-is-yet-another-disappointing-upgrade">concerned about how much of a future it has</a>, if one of the two biggest players in the market is withdrawing. </p><p>If that’s you, then one piece of news that might pick up your spirits is the rumor that camera manufacturer Songdian is about to release a new Micro Four Thirds model. </p><p>If you’ve never heard of Songdian, I won’t blame you. The mysterious Chinese company is one of a raft of new players seeking a foothold in the low-cost camera market. It’s a division of the Shenzhen-based Sonida Technology Company which, despite proudly touting itself as having produced cameras for 16 years on its website, is largely limited to the domestic Chinese market.</p><p>It does sell cameras internationally, but not at the scale of other Chinese brands like Yongnuo, Laowa, and Viltrox, which make some of the <a href="https://www.techradar.com/cameras/camera-lenses/is-it-time-for-you-to-try-third-party-chinese-lenses-im-on-my-third-for-sony-and-nikon-mirrorless-cameras-and-couldnt-be-more-impressed">best third-party lenses</a> for major camera systems. So what could this obscure company offer established M43 shooters?   </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1902px;"><p class="vanilla-image-block" style="padding-top:56.20%;"><img id="DeANEh9cm7BaUj3PgHhu8G" name="Screenshot 2026-02-13 154130" alt="Screenshot of the Sonida website" src="https://cdn.mos.cms.futurecdn.net/DeANEh9cm7BaUj3PgHhu8G.png" mos="" align="middle" fullscreen="" width="1902" height="1069" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Sonida website (complete with spelling errors) showing off its range of cheap digital cameras </span><span class="credit" itemprop="copyrightHolder">(Image credit: Sonida)</span></figcaption></figure><h2 id="the-new-cheap-micro-four-thirds-camera">The new cheap Micro Four Thirds camera?</h2><p>While details are still somewhat scarce, we can expect a new M43 model from Songdian soon. According to OM Digital Solutions, speaking on behalf of the Micro Four Thirds alliance, Songdian has joined the group and is expected to launch new products shortly. It might not be worth getting too excited, however, as Songdian products aren’t known for their mind-blowing quality. </p><p>The Sonida DC202, a 2024 digital camera, was even branded a <a href="https://amateurphotographer.com/review/the-worst-camera-ive-ever-used-sonida-dc202-fake-x100-review/" target="_blank">‘fake X100’ by reviewers and failed to impress</a> many photography journalists on any metric. The image quality was pretty bad, the autofocus was exceptionally slow, and there wasn’t even much information given about the sensor size used. At least we can be sure of the latter detail on the new camera.</p><p>Exactly why the M43 alliance accepted Sonida and its Songdian-branded cameras into the fold is also a mystery. However, forever one to be positive about these things, I see an indirect benefit of increasing investment in the system, even from companies that are, themselves, unlikely to bring with them a huge amount of useful technology. </p><p>This news alone maintains interest in the M43 sensor format and its many (potential) advantages, when correctly applied, may encourage other more experienced brands like the aforementioned Laowa and Viltrox to increase their offering of lenses and accessories. </p><p>The company released a new teaser for the camera, which also didn't give away many details other than the appearance of the Micro Four Thirds logo, confirming what we already knew. It'll be interesting to see if Sonida goes all-in and produces an interchangeable lens camera, which would open up access to the fairly hefty range of high-quality optics from Lumix and OM System, or if it will be a fixed-lens model like the DC202. The former would obviously be the preferred choice since the lens on that camera also didn't win any awards. </p><p>It's hard to know what this new partnership can bring to the table. Speaking honestly, I can only really see there being an immediate advantage to Sonida, who can add the logo to their website and advertise a new range of 'large sensor' cameras (they will be compared to their other cheap compact cameras). For the other M43 system members and, by extension, the buying public, I haven't got my breath held for a camera that will revolutionize photography.</p><div data-widget-type="multimodelreview" data-widget-title="Best Micro 4/3 camera deals" data-model-name="OM System OM-5 Mark II,OM System OM-3,Panasonic Lumix GH7,Panasonic Lumix G9 II"></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ The Sony A7 V is still topping best-selling camera lists – here are 9 perfect-match lenses I recommend for it ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The camera that's the talk of the town right now is the <a href="https://www.techradar.com/cameras/sony-a7-v-review"><strong>Sony A7 V</strong>.</a> It remains the <a href="https://www.techradar.com/cameras/mirrorless-cameras/the-sony-a7-v-just-dethroned-nikon-its-rocketed-to-number-one-in-japans-best-selling-lists-and-tops-our-our-camera-buying-guides-too">best-selling camera since its December 2025 release</a>, and it has dethroned Nikon to sit in the top spot of my <a href="https://www.techradar.com/cameras/the-best-camera-for-photography">best camera guide</a>. </p><p>And with good reason – the mid-range full-frame camera features a 33MP partially-stacked sensor, incredible dynamic range, 30fps burst shooting, powerful autofocus and decent handling. It's a true <strong>hybrid mirrorless camera</strong>.</p><p>If you've bought or are interested in buying an A7 V, you'll no doubt be wondering what's the best glass to go with it. Well, you've come to the right place – I've tested many of the <a href="https://www.techradar.com/news/best-sony-lenses">best Sony lenses</a> (plus third-party alternatives) and have had plenty of hands-on time with the A7 V itself, meaning I have a real feel for which E-mount lenses match up nicely to the A7 V's design and performance.</p><p>If you love <strong>macro photography</strong>, Sony's new <a href="https://www.techradar.com/cameras/camera-lenses/ive-waited-10-long-years-for-the-sony-fe-100mm-f-2-8-macro-gm-oss-and-its-the-5-star-optic-to-delight-sony-macro-photographers">FE 100mm F2.8 GM OSS</a> is a top pick, while <strong>events and wedding photographers</strong> will love the versatile <a href="https://www.techradar.com/cameras/camera-lenses/sony-fe-50-150mm-f2-gm-review">FE 50-150mm F2 GM</a> (I gave it my 2025 'lens of the year' award). I rate the <a href="https://www.techradar.com/reviews/sony-fe-20-70mm-f4-g-review">20-70mm F4</a> as a decent <strong>hybrid kit lens</strong>, while the older <a href="https://www.techradar.com/news/sony-fe-200-600mm-f56-63-g-oss-unleashed">200-600mm F5.6-6.3 G OSS</a> covers off many scenarios for <strong>wildlife photographers</strong>.</p><p>Mind you, Sony lenses can be pretty pricey and there are quite literally hundreds of affordable third-party alternatives that I'd recommend, especially from Sigma and Viltrox. If you've got the cash for <strong>just one lens,</strong> the Sigma 24-70mm F2.8 DG DN II can cover a range of scenarios. Elsewhere, Viltrox's AF 85mm F1.4 Pro is a superb <strong>portrait lens</strong> that costs a third of the price of Sony's – it's incredible value, as are most of the Chinese lens maker's optics. </p><p>From hundreds of options, I've whittled down the list to just nine lenses which cover a range of needs and budgets. If you still can't find the perfect lens in my collection, and would like further recommendations, please comment below with your question. And enjoy your Sony A7 V – it's one hell of a camera!</p><h3 class="article-body__section" id="section-9-of-the-best-e-mount-lenses-for-the-sony-a7-v"><span>9 of the best E-mount lenses for the Sony A7 V</span></h3>        <div class="featured_product_block featured_block_hero" data-id="64bac12a-ec6d-4391-afcd-0c8b52eb66c1">            <a href="https://www.amazon.com/Sony-FE-20-70mm-Lens/dp/B0BSHFF5WX" data-model-name="FE 20-70mm F4 G" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QQ6kxPkKWEyk2akLN2n8RT.jpg" alt="Sony FE 20-70 F4 G lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sony</div>                                        <div class="featured__title">FE 20-70mm F4 G</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="bde4e2c0-7070-4964-b75e-7df30af9f47d">            <a href="https://www.amazon.com/Sigma-24-70MM-Bundle-SanDisk-Extreme/dp/B0D52H1Q22" data-model-name="24-70mm F2.8 DG Dn II Art" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RTe4Ph9Cu2oQGuVcqNczQT.jpg" alt="Sigma 24-70mm F2.8 DG DN II lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sigma</div>                                        <div class="featured__title">24-70mm F2.8 DG Dn II Art</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="048e32cc-d80d-4492-83f9-a455bf06a7a3">            <a href="https://www.amazon.com/VILTROX-28mm-F4-5-Pancake-Full/dp/B0DK6TM63X" data-model-name="28mm F4.5" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cwbPA2dTh3RkwWHYEfN5RT.jpg" alt="Viltrox AF 28mm F4.5 lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">28mm F4.5</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="12c4708b-914b-432d-b3e0-f2d97a9544bb">            <a href="https://www.amazon.com/35mm-F1-2-DG-Sony-Mount/dp/B0FQWNJS91" data-model-name="35mm F1.2 DG II" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CZLN9xchSEpxA7oSKEDb2T.jpg" alt="Sigma 35mm F1.2 DG II Art lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sigma</div>                                        <div class="featured__title">35mm F1.2 DG II</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="087cc882-5af4-4e2b-9376-c0688d91a9bb">            <a href="https://www.amazon.com/Sony-FE-50-150-F2-GM/dp/B0F5X657S5" data-model-name="FE 50-150mm F2 GM" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2Cw5Q8Etj5WafaLPCUJaQT.jpg" alt="Sony FE 50-150mm F2 GM lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sony</div>                                        <div class="featured__title">FE 50-150mm F2 GM</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="a61cbc46-8560-4adb-bc95-b5781bb36dd1">            <a href="https://www.amazon.com/Sony-FE-70-200mm-Macro-OSS/dp/B0CBNBDVMZ" data-model-name="FE 70-200mm F4 Macro G OSS II" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LmtqzZsnFSu7ATgtoMnVNT.jpg" alt="Sony FE 70-200mm F4 G OSS II lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sony</div>                                        <div class="featured__title">FE 70-200mm F4 Macro G OSS II</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="61b54e8f-36e9-45ba-ad7c-bbfe6478ba2d">            <a href="https://www.amazon.com/VILTROX-85mm-F1-4-Full-Frame/dp/B0FC67T9WD" data-model-name="85mm F1.4 Pro" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jPPhxCZBye8xaUPjEcmUBT.jpg" alt="Viltrox AF 85mm F1.4 Pro lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>VILTROX</div>                                        <div class="featured__title">85mm F1.4 Pro</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="408c76d9-cdb1-4025-a4da-9607eca0c1e7">            <a href="https://www.amazon.com/Sony-SEL100F28GM-100mm-Medium-telephoto-Camera/dp/B06WRMXVKK" data-model-name="FE 100mm F2.8 GM OSS Macro" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zdhoSBRc833mLqrGLtr7RT.jpg" alt="Sony FE 100mm F2.8 Macro GM OSS lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sony</div>                                        <div class="featured__title">FE 100mm F2.8 GM OSS Macro</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="81996d45-94de-4a5a-8657-2040c91c5c92">            <a href="https://www.amazon.com/200-600mm-F5-6-6-3-Super-Telephoto-SEL200600G/dp/B07SZXDN9X" data-model-name="FE 200-600mm F5.6-6.3 G OSS" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UbGfYCQBEfzpEQzXcCeP7T.jpg" alt="Sony FE 200-600mm F5.6-6.3 G OSS lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sony</div>                                        <div class="featured__title">FE 200-600mm F5.6-6.3 G OSS</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/the-sony-a7-v-is-still-topping-best-selling-camera-lists-here-are-9-perfect-match-lenses-i-recommend-for-it</link>
                                                                            <description>
                            <![CDATA[ I love shooting with the best-selling Sony A7 V – and if you've just bought one, then these are the 9 Sony and third-party lenses I’d recommend to go with it ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">R2d2ij674qG2mq6bV8gGoN</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/CzhTe8QFhvQfKFRdCYmvnC-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 11 Feb 2026 17:40:22 +0000</pubDate>                                                                                                                                <updated>Wed, 11 Feb 2026 17:40:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Camera Lenses]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Timothy Coleman ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/wdURzN8yz429dEPbXneAQU.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As Cameras editor, Tim looks after all cameras content on Tech Radar. This includes buying guides, opinions, reviews and news, and covers anything from mirrorless cameras to film and smartphones. He loves observing the advances in camera technology, putting the latest and greatest cameras through their paces, and projecting where cameras could go next.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;A first class Bachelor of the Arts in Photography, Tim has been a tech journalist for much of his professional career, working for titles such as Amateur Photographer which was the world’s best-selling photography weekly, Digital Camera World and Pocket-Lint.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Directly prior to joining Tech Radar in 2023, Tim worked in video production with Studio 44 with clients including Canon, and offers his wealth of technical and creative knowledge in photography and video. He also values telling stories that matter, to change lives - the mantra of a diverse stories team based in Nairobi, Kenya, that he consults in his spare time.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;But who is Tim Coleman the human? He’s curious, a keen creative, avid footballer, occasional runner and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.&amp;nbsp;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CzhTe8QFhvQfKFRdCYmvnC-1280-80.jpg">
                                                            <media:credit><![CDATA[Amazon / Edited with Gemini]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Five E-mount lenses for Sony cameras side by side, with a vibrant generated background of front lens elements]]></media:description>                                                            <media:text><![CDATA[Five E-mount lenses for Sony cameras side by side, with a vibrant generated background of front lens elements]]></media:text>
                                <media:title type="plain"><![CDATA[Five E-mount lenses for Sony cameras side by side, with a vibrant generated background of front lens elements]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/CzhTe8QFhvQfKFRdCYmvnC-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>The camera that's the talk of the town right now is the <a href="https://www.techradar.com/cameras/sony-a7-v-review"><strong>Sony A7 V</strong>.</a> It remains the <a href="https://www.techradar.com/cameras/mirrorless-cameras/the-sony-a7-v-just-dethroned-nikon-its-rocketed-to-number-one-in-japans-best-selling-lists-and-tops-our-our-camera-buying-guides-too">best-selling camera since its December 2025 release</a>, and it has dethroned Nikon to sit in the top spot of my <a href="https://www.techradar.com/cameras/the-best-camera-for-photography">best camera guide</a>. </p><p>And with good reason – the mid-range full-frame camera features a 33MP partially-stacked sensor, incredible dynamic range, 30fps burst shooting, powerful autofocus and decent handling. It's a true <strong>hybrid mirrorless camera</strong>.</p><p>If you've bought or are interested in buying an A7 V, you'll no doubt be wondering what's the best glass to go with it. Well, you've come to the right place – I've tested many of the <a href="https://www.techradar.com/news/best-sony-lenses">best Sony lenses</a> (plus third-party alternatives) and have had plenty of hands-on time with the A7 V itself, meaning I have a real feel for which E-mount lenses match up nicely to the A7 V's design and performance.</p><p>If you love <strong>macro photography</strong>, Sony's new <a href="https://www.techradar.com/cameras/camera-lenses/ive-waited-10-long-years-for-the-sony-fe-100mm-f-2-8-macro-gm-oss-and-its-the-5-star-optic-to-delight-sony-macro-photographers">FE 100mm F2.8 GM OSS</a> is a top pick, while <strong>events and wedding photographers</strong> will love the versatile <a href="https://www.techradar.com/cameras/camera-lenses/sony-fe-50-150mm-f2-gm-review">FE 50-150mm F2 GM</a> (I gave it my 2025 'lens of the year' award). I rate the <a href="https://www.techradar.com/reviews/sony-fe-20-70mm-f4-g-review">20-70mm F4</a> as a decent <strong>hybrid kit lens</strong>, while the older <a href="https://www.techradar.com/news/sony-fe-200-600mm-f56-63-g-oss-unleashed">200-600mm F5.6-6.3 G OSS</a> covers off many scenarios for <strong>wildlife photographers</strong>.</p><p>Mind you, Sony lenses can be pretty pricey and there are quite literally hundreds of affordable third-party alternatives that I'd recommend, especially from Sigma and Viltrox. If you've got the cash for <strong>just one lens,</strong> the Sigma 24-70mm F2.8 DG DN II can cover a range of scenarios. Elsewhere, Viltrox's AF 85mm F1.4 Pro is a superb <strong>portrait lens</strong> that costs a third of the price of Sony's – it's incredible value, as are most of the Chinese lens maker's optics. </p><p>From hundreds of options, I've whittled down the list to just nine lenses which cover a range of needs and budgets. If you still can't find the perfect lens in my collection, and would like further recommendations, please comment below with your question. And enjoy your Sony A7 V – it's one hell of a camera!</p><h3 class="article-body__section" id="section-9-of-the-best-e-mount-lenses-for-the-sony-a7-v"><span>9 of the best E-mount lenses for the Sony A7 V</span></h3>        <div class="featured_product_block featured_block_hero" data-id="64bac12a-ec6d-4391-afcd-0c8b52eb66c1">            <a href="https://www.amazon.com/Sony-FE-20-70mm-Lens/dp/B0BSHFF5WX" data-model-name="FE 20-70mm F4 G" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QQ6kxPkKWEyk2akLN2n8RT.jpg" alt="Sony FE 20-70 F4 G lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sony</div>                                        <div class="featured__title">FE 20-70mm F4 G</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="bde4e2c0-7070-4964-b75e-7df30af9f47d">            <a href="https://www.amazon.com/Sigma-24-70MM-Bundle-SanDisk-Extreme/dp/B0D52H1Q22" data-model-name="24-70mm F2.8 DG Dn II Art" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RTe4Ph9Cu2oQGuVcqNczQT.jpg" alt="Sigma 24-70mm F2.8 DG DN II lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sigma</div>                                        <div class="featured__title">24-70mm F2.8 DG Dn II Art</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="048e32cc-d80d-4492-83f9-a455bf06a7a3">            <a href="https://www.amazon.com/VILTROX-28mm-F4-5-Pancake-Full/dp/B0DK6TM63X" data-model-name="28mm F4.5" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cwbPA2dTh3RkwWHYEfN5RT.jpg" alt="Viltrox AF 28mm F4.5 lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viltrox</div>                                        <div class="featured__title">28mm F4.5</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="12c4708b-914b-432d-b3e0-f2d97a9544bb">            <a href="https://www.amazon.com/35mm-F1-2-DG-Sony-Mount/dp/B0FQWNJS91" data-model-name="35mm F1.2 DG II" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CZLN9xchSEpxA7oSKEDb2T.jpg" alt="Sigma 35mm F1.2 DG II Art lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sigma</div>                                        <div class="featured__title">35mm F1.2 DG II</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="087cc882-5af4-4e2b-9376-c0688d91a9bb">            <a href="https://www.amazon.com/Sony-FE-50-150-F2-GM/dp/B0F5X657S5" data-model-name="FE 50-150mm F2 GM" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2Cw5Q8Etj5WafaLPCUJaQT.jpg" alt="Sony FE 50-150mm F2 GM lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sony</div>                                        <div class="featured__title">FE 50-150mm F2 GM</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="a61cbc46-8560-4adb-bc95-b5781bb36dd1">            <a href="https://www.amazon.com/Sony-FE-70-200mm-Macro-OSS/dp/B0CBNBDVMZ" data-model-name="FE 70-200mm F4 Macro G OSS II" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LmtqzZsnFSu7ATgtoMnVNT.jpg" alt="Sony FE 70-200mm F4 G OSS II lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sony</div>                                        <div class="featured__title">FE 70-200mm F4 Macro G OSS II</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="61b54e8f-36e9-45ba-ad7c-bbfe6478ba2d">            <a href="https://www.amazon.com/VILTROX-85mm-F1-4-Full-Frame/dp/B0FC67T9WD" data-model-name="85mm F1.4 Pro" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jPPhxCZBye8xaUPjEcmUBT.jpg" alt="Viltrox AF 85mm F1.4 Pro lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>VILTROX</div>                                        <div class="featured__title">85mm F1.4 Pro</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="408c76d9-cdb1-4025-a4da-9607eca0c1e7">            <a href="https://www.amazon.com/Sony-SEL100F28GM-100mm-Medium-telephoto-Camera/dp/B06WRMXVKK" data-model-name="FE 100mm F2.8 GM OSS Macro" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zdhoSBRc833mLqrGLtr7RT.jpg" alt="Sony FE 100mm F2.8 Macro GM OSS lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sony</div>                                        <div class="featured__title">FE 100mm F2.8 GM OSS Macro</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="81996d45-94de-4a5a-8657-2040c91c5c92">            <a href="https://www.amazon.com/200-600mm-F5-6-6-3-Super-Telephoto-SEL200600G/dp/B07SZXDN9X" data-model-name="FE 200-600mm F5.6-6.3 G OSS" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.14%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UbGfYCQBEfzpEQzXcCeP7T.jpg" alt="Sony FE 200-600mm F5.6-6.3 G OSS lens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sony</div>                                        <div class="featured__title">FE 200-600mm F5.6-6.3 G OSS</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Our 'camera of the year' just hit a brand new record-low price — the Nikon Z5 II is great value right now ]]></title>
                                                                                                <dc:content><![CDATA[ <p>My day job usually revolves around recommending discounts on products we love here at TechRadar, but occasionally, I get to test a <em>really</em> great model. One of my favourites from 2025, hands down, was the Nikon Z5 II – so, naturally, I'm going to recommend it when it goes on sale.</p><p>Right now, the camera starts <a href="https://www.wexphotovideo.com/nikon-z5-ii-digital-camera-body-3239002/">at £1,259 (was £1,599) at Wex</a> and <a href="https://www.jessops.com/p/nikon/z5ii-mirrorless-camera-body-212010">Jessops</a>, which is a new record-low price for the body only. It's a discount that appears to be tied to the January / Winter sales at these retailers, but it's a deal that actually beats the record from Black Friday last November.</p><p>It's a great price on a model that we gave TechRadar's '<a href="https://www.techradar.com/tech/techradar-choice-awards-2025-winners">camera of the year</a>' award for 2025, thanks to its value for money, image quality, and usability. Of course, higher-end cameras do beat the Z5 II in areas such as video specs or burst rates, but Nikon's 'entry-level' model is a fantastic option for most people – even those looking to take photography or videography seriously. </p><h2 id="today-s-best-nikon-z5-ii-deal">Today's best Nikon Z5 II deal</h2><div class="product"><a data-dimension112="f624cb5d-f3b8-4542-8555-9e85022785db" data-action="Deal Block" data-label="Z5 II (Body)" data-dimension48="Z5 II (Body)" data-dimension25="£1259" href="https://www.wexphotovideo.com/nikon-z5-ii-digital-camera-body-3239002/" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-z5-ii-digital-camera-body-3239002/" target="_blank" rel="nofollow" data-dimension112="f624cb5d-f3b8-4542-8555-9e85022785db" data-action="Deal Block" data-label="Z5 II (Body)" data-dimension48="Z5 II (Body)" data-dimension25="£1259">Z5 II (Body): was £1599 now £1259</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price. I loved this model <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it</a> and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.</p><p>This deal is also <a href="https://www.jessops.com/p/nikon/z5ii-mirrorless-camera-body-212010">available at Jessops for the same price</a>.<a class="view-deal button" href="https://www.wexphotovideo.com/nikon-z5-ii-digital-camera-body-3239002/" target="_blank" rel="nofollow" data-dimension112="f624cb5d-f3b8-4542-8555-9e85022785db" data-action="Deal Block" data-label="Z5 II (Body)" data-dimension48="Z5 II (Body)" data-dimension25="£1259">View Deal</a></p></div><ul><li><strong>See more: </strong><a href="https://www.bhphotovideo.com/">check out all of today's deals at B&H Photo</a></li></ul><h2 id="one-of-2025-s-best-value-cameras">One of 2025's best value cameras</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="NNiiAWtbfDsunemYkgBkHP" name="Background1-12.JPG" alt="Nikon Z5 II product shot" src="https://cdn.mos.cms.futurecdn.net/NNiiAWtbfDsunemYkgBkHP.jpg" mos="" align="middle" fullscreen="" width="3024" height="1700" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Alex Whitelock)</span></figcaption></figure><p>When I tested the Nikon Z5 II, the thing that impressed me the most was its excellent autofocus. Previously, the brand's older Z cameras tended to lag behind the competition when it came to autofocus, but the Z5 II finally brings similar performance from the higher-end Z8 and Z6 III to a more reasonable price.</p><p>It's a feature that makes the Z5 II a very compelling option in its own right. If you don't need the speedy burst rates or video specs from the Z6 III, then the Z5 II is the natural option for everyday shooting – and one that's almost £500 cheaper today at major retailers.</p><p>At this price, the Z5 II is also a strong contender to the likes of the Sony A7 III (<a href="https://www.wexphotovideo.com/sony-a7-iii-digital-camera-body-1655930/">£1,169</a>) and Canon EOS R8 <a href="https://www.wexphotovideo.com/canon-eos-r8-digital-camera-body-3088641/">(£1,099</a>). In terms of specs, the A7 III is the closest to the Z5 II, but Nikon's camera is much newer and features more effective IBIS, a better EVF, and a useful flip screen. The EOS R8 is a great choice if you want something super lightweight, but it does lack the Z5 II's excellent IBIS, so bear that in mind.</p><div data-widget-type="review" data-model-name="Nikon Z5 II"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/our-camera-of-the-year-just-hit-a-brand-new-record-low-price-the-nikon-z5-ii-is-great-value-right-now</link>
                                                                            <description>
                            <![CDATA[ On the lookout for your next full-frame camera? Definitely consider this record-breaking £340 discount on the excellent Nikon Z5 II. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">9pFHVN8NesMkwXfDtBZCeV</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/fKvwkHrEjzLtNbhW5QUcLP-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 26 Jan 2026 13:38:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fKvwkHrEjzLtNbhW5QUcLP-1280-80.jpg">
                                                            <media:credit><![CDATA[Future / Alex Whitelock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z5 II product shot]]></media:description>                                                            <media:text><![CDATA[Nikon Z5 II product shot]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Z5 II product shot]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/fKvwkHrEjzLtNbhW5QUcLP-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>My day job usually revolves around recommending discounts on products we love here at TechRadar, but occasionally, I get to test a <em>really</em> great model. One of my favourites from 2025, hands down, was the Nikon Z5 II – so, naturally, I'm going to recommend it when it goes on sale.</p><p>Right now, the camera starts <a href="https://www.wexphotovideo.com/nikon-z5-ii-digital-camera-body-3239002/">at £1,259 (was £1,599) at Wex</a> and <a href="https://www.jessops.com/p/nikon/z5ii-mirrorless-camera-body-212010">Jessops</a>, which is a new record-low price for the body only. It's a discount that appears to be tied to the January / Winter sales at these retailers, but it's a deal that actually beats the record from Black Friday last November.</p><p>It's a great price on a model that we gave TechRadar's '<a href="https://www.techradar.com/tech/techradar-choice-awards-2025-winners">camera of the year</a>' award for 2025, thanks to its value for money, image quality, and usability. Of course, higher-end cameras do beat the Z5 II in areas such as video specs or burst rates, but Nikon's 'entry-level' model is a fantastic option for most people – even those looking to take photography or videography seriously. </p><h2 id="today-s-best-nikon-z5-ii-deal">Today's best Nikon Z5 II deal</h2><div class="product"><a data-dimension112="f624cb5d-f3b8-4542-8555-9e85022785db" data-action="Deal Block" data-label="Z5 II (Body)" data-dimension48="Z5 II (Body)" data-dimension25="£1259" href="https://www.wexphotovideo.com/nikon-z5-ii-digital-camera-body-3239002/" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/nikon-z5-ii-digital-camera-body-3239002/" target="_blank" rel="nofollow" data-dimension112="f624cb5d-f3b8-4542-8555-9e85022785db" data-action="Deal Block" data-label="Z5 II (Body)" data-dimension48="Z5 II (Body)" data-dimension25="£1259">Z5 II (Body): was £1599 now £1259</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price. I loved this model <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it</a> and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.</p><p>This deal is also <a href="https://www.jessops.com/p/nikon/z5ii-mirrorless-camera-body-212010">available at Jessops for the same price</a>.<a class="view-deal button" href="https://www.wexphotovideo.com/nikon-z5-ii-digital-camera-body-3239002/" target="_blank" rel="nofollow" data-dimension112="f624cb5d-f3b8-4542-8555-9e85022785db" data-action="Deal Block" data-label="Z5 II (Body)" data-dimension48="Z5 II (Body)" data-dimension25="£1259">View Deal</a></p></div><ul><li><strong>See more: </strong><a href="https://www.bhphotovideo.com/">check out all of today's deals at B&H Photo</a></li></ul><h2 id="one-of-2025-s-best-value-cameras">One of 2025's best value cameras</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="NNiiAWtbfDsunemYkgBkHP" name="Background1-12.JPG" alt="Nikon Z5 II product shot" src="https://cdn.mos.cms.futurecdn.net/NNiiAWtbfDsunemYkgBkHP.jpg" mos="" align="middle" fullscreen="" width="3024" height="1700" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Alex Whitelock)</span></figcaption></figure><p>When I tested the Nikon Z5 II, the thing that impressed me the most was its excellent autofocus. Previously, the brand's older Z cameras tended to lag behind the competition when it came to autofocus, but the Z5 II finally brings similar performance from the higher-end Z8 and Z6 III to a more reasonable price.</p><p>It's a feature that makes the Z5 II a very compelling option in its own right. If you don't need the speedy burst rates or video specs from the Z6 III, then the Z5 II is the natural option for everyday shooting – and one that's almost £500 cheaper today at major retailers.</p><p>At this price, the Z5 II is also a strong contender to the likes of the Sony A7 III (<a href="https://www.wexphotovideo.com/sony-a7-iii-digital-camera-body-1655930/">£1,169</a>) and Canon EOS R8 <a href="https://www.wexphotovideo.com/canon-eos-r8-digital-camera-body-3088641/">(£1,099</a>). In terms of specs, the A7 III is the closest to the Z5 II, but Nikon's camera is much newer and features more effective IBIS, a better EVF, and a useful flip screen. The EOS R8 is a great choice if you want something super lightweight, but it does lack the Z5 II's excellent IBIS, so bear that in mind.</p><div data-widget-type="review" data-model-name="Nikon Z5 II"></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ The outstanding Nikon Z5 II was our 'camera of the year 2025' - and it's even better with this record-low price today ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If there's one camera that we're always happy to recommend to most people, it's the excellent Nikon Z5 II. This camera was one of 2025's most surprising launches - so much so that <a href="https://www.techradar.com/tech/techradar-choice-awards-2025-winners">it earned our camera of the year award</a>.</p><p>Right now, it's an even better value, too, as B&H Photo currently has the body listed <a href="https://www.bhphotovideo.com/c/product/1931818-REG/nikon_z5_ii_mirrorless_camera.html">at just $1,596 (was $1,846)</a>, which is a match for the record-low price from Black Friday. </p><p>The Z5 II's price has had a pretty wild ride over the past year. It was originally debuted at $1,699, then was hiked up to $1,799 within a few months due to tariffs. A couple of deals reduced it back down to $1,699, but the first 'real deal' on the camera was this same price cut over Black Friday. </p><p>Essentially, I see this as a $100 discount on the body itself, but B&H is also throwing in a free SD card and premium camera bag as gifts here, which really makes this a nice overall package.</p><h2 id="today-s-best-nikon-z5-ii-deal-2">Today's best Nikon Z5 II deal</h2><div class="product"><a data-dimension112="ea8ee54c-d365-4f92-b41c-6beb78f35f0a" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95" href="https://www.bhphotovideo.com/c/product/1931818-REG/nikon_z5_ii_mirrorless_camera.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1931818-REG/nikon_z5_ii_mirrorless_camera.html" target="_blank" rel="nofollow" data-dimension112="ea8ee54c-d365-4f92-b41c-6beb78f35f0a" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">Z5 II (body): was $1846.95 now $1596.95</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price. I loved this model <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it</a> and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1931818-REG/nikon_z5_ii_mirrorless_camera.html" target="_blank" rel="nofollow" data-dimension112="ea8ee54c-d365-4f92-b41c-6beb78f35f0a" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">View Deal</a></p></div><ul><li><strong>See more: </strong><a href="https://www.bhphotovideo.com/">check out all of today's deals at B&H Photo</a></li></ul><h2 id="the-best-full-frame-at-this-price-right-now">The best full-frame at this price right now</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="uKy7ycdTWY46sgNPAYo6WP" name="Background1-13.JPG" alt="Nikon Z5 II product shot" src="https://cdn.mos.cms.futurecdn.net/uKy7ycdTWY46sgNPAYo6WP.jpg" mos="" align="middle" fullscreen="" width="3024" height="1700" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Alex Whitelock)</span></figcaption></figure><p>I had the opportunity to really put the Nikon Z5 II through its paces last year, and I found it a really compelling package overall. </p><p>What impressed me the most, aside from the value, is that Nikon has managed to really nail the autofocus performance on a relatively affordable body - something that the brand had really struggled with previously. Now, you get roughly equivalent autofocus with the brand's higher-end models like the Z6 III, Z8, and the ZF.</p><p>The Z5 II does lag behind the other models in terms of burst rates (and video specs), but it's a very, very good compromise for most people. If it were my money, I'd probably opt for the Z5 II over the Z6 III simply because I don't need the super-speedy burst rates that the latter's partially stacked sensor provides. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/the-outstanding-nikon-z5-ii-was-our-camera-of-the-year-2025-and-its-even-better-with-this-record-low-price-today</link>
                                                                            <description>
                            <![CDATA[ You won't find a better value full-frame camera than the Z5 II right now - and B&H Photo is also throwing in a few free gifts for prospective buyers. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">YFxhMPp9Ucms56TKoEoz69</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/B6k7nGKHvnUBNSRrV8ptAa-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sun, 25 Jan 2026 11:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/B6k7nGKHvnUBNSRrV8ptAa-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Nikon Z5 II camera with a logo saying TechRadar Choice Awards Winner 2025]]></media:description>                                                            <media:text><![CDATA[The Nikon Z5 II camera with a logo saying TechRadar Choice Awards Winner 2025]]></media:text>
                                <media:title type="plain"><![CDATA[The Nikon Z5 II camera with a logo saying TechRadar Choice Awards Winner 2025]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/B6k7nGKHvnUBNSRrV8ptAa-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>If there's one camera that we're always happy to recommend to most people, it's the excellent Nikon Z5 II. This camera was one of 2025's most surprising launches - so much so that <a href="https://www.techradar.com/tech/techradar-choice-awards-2025-winners">it earned our camera of the year award</a>.</p><p>Right now, it's an even better value, too, as B&H Photo currently has the body listed <a href="https://www.bhphotovideo.com/c/product/1931818-REG/nikon_z5_ii_mirrorless_camera.html">at just $1,596 (was $1,846)</a>, which is a match for the record-low price from Black Friday. </p><p>The Z5 II's price has had a pretty wild ride over the past year. It was originally debuted at $1,699, then was hiked up to $1,799 within a few months due to tariffs. A couple of deals reduced it back down to $1,699, but the first 'real deal' on the camera was this same price cut over Black Friday. </p><p>Essentially, I see this as a $100 discount on the body itself, but B&H is also throwing in a free SD card and premium camera bag as gifts here, which really makes this a nice overall package.</p><h2 id="today-s-best-nikon-z5-ii-deal-2">Today's best Nikon Z5 II deal</h2><div class="product"><a data-dimension112="ea8ee54c-d365-4f92-b41c-6beb78f35f0a" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95" href="https://www.bhphotovideo.com/c/product/1931818-REG/nikon_z5_ii_mirrorless_camera.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="fxK5fEjBPHFxw6Ft4b6K5" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/fxK5fEjBPHFxw6Ft4b6K5.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.bhphotovideo.com/c/product/1931818-REG/nikon_z5_ii_mirrorless_camera.html" target="_blank" rel="nofollow" data-dimension112="ea8ee54c-d365-4f92-b41c-6beb78f35f0a" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">Z5 II (body): was $1846.95 now $1596.95</a></strong><br>The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price. I loved this model <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z5-ii-review">when I reviewed it</a> and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.<a class="view-deal button" href="https://www.bhphotovideo.com/c/product/1931818-REG/nikon_z5_ii_mirrorless_camera.html" target="_blank" rel="nofollow" data-dimension112="ea8ee54c-d365-4f92-b41c-6beb78f35f0a" data-action="Deal Block" data-label="Z5 II (body)" data-dimension48="Z5 II (body)" data-dimension25="$1596.95">View Deal</a></p></div><ul><li><strong>See more: </strong><a href="https://www.bhphotovideo.com/">check out all of today's deals at B&H Photo</a></li></ul><h2 id="the-best-full-frame-at-this-price-right-now">The best full-frame at this price right now</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:56.22%;"><img id="uKy7ycdTWY46sgNPAYo6WP" name="Background1-13.JPG" alt="Nikon Z5 II product shot" src="https://cdn.mos.cms.futurecdn.net/uKy7ycdTWY46sgNPAYo6WP.jpg" mos="" align="middle" fullscreen="" width="3024" height="1700" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Alex Whitelock)</span></figcaption></figure><p>I had the opportunity to really put the Nikon Z5 II through its paces last year, and I found it a really compelling package overall. </p><p>What impressed me the most, aside from the value, is that Nikon has managed to really nail the autofocus performance on a relatively affordable body - something that the brand had really struggled with previously. Now, you get roughly equivalent autofocus with the brand's higher-end models like the Z6 III, Z8, and the ZF.</p><p>The Z5 II does lag behind the other models in terms of burst rates (and video specs), but it's a very, very good compromise for most people. If it were my money, I'd probably opt for the Z5 II over the Z6 III simply because I don't need the super-speedy burst rates that the latter's partially stacked sensor provides. </p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ The OM System OM-3 just hit a new record-low price - is this stylish retro camera low-key an excellent value buy now? ]]></title>
                                                                                                <dc:content><![CDATA[ <p>We've always been big fans of the OM System OM-3 here at TechRadar. We love its looks, computational features, and versatile selection of lenses. At $2,000, however, we did think that it was a pricey buy versus some of the competition.</p><p>The camera i<a href="https://www.adorama.com/iomom3.html">s now listed at $1,699 at Adorama</a> today, which is a brand new record-low price for the body-only. It's a deal that beats the previous record from Black Friday by $100, in fact.</p><p>As a brief overview, the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">OM System OM-3</a> is a Micro Four Thirds camera that melds a vintage retro vibe with an excellent range of the latest tech. Under the hood, it's essentially the same camera as the flagship OM System OM-1 Mark II, which means a 20MP stacked sensor with blisteringly quick burst rates, innovative computational modes, and excellent subject-detect autofocus. It's a camera that looks retro, but you still get all the latest features and ease of use.</p><h2 id="om-system-om-3-record-low-price-at-adorama">OM System OM-3 record-low price at Adorama</h2><div class="product"><a data-dimension112="2d01d117-050a-469b-b777-720d09d93763" data-action="Deal Block" data-label="OM-3" data-dimension48="OM-3" data-dimension25="$1699.99" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qX8i4CwfUkJ5ieJPRxZAZY" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qX8i4CwfUkJ5ieJPRxZAZY.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>We've been patiently waiting for a big price cut on the excellent OM System OM-3, and here it is. Adorama currently has a decent $300 off this body, which brings it down to a much more manageable price. In fact, at $1,699, there's a serious argument for this camera - not just because of its gorgeous looks, but also because of its stacked sensor, excellent computational features, and versatile video specs. <a class="view-deal button" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="2d01d117-050a-469b-b777-720d09d93763" data-action="Deal Block" data-label="OM-3" data-dimension48="OM-3" data-dimension25="$1699.99">View Deal</a></p></div><ul><li><strong>See more:</strong> <a href="https://www.adorama.com/">check out all of today's deals at Adorama</a></li></ul><h2 id="a-viable-alternative-to-fujifilm-at-this-price">A viable alternative to Fujifilm at this price</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3000px;"><p class="vanilla-image-block" style="padding-top:56.33%;"><img id="hcDGUmKubcqDo3rsmgA2eC" name="OM System OM-3 product photos" alt="OM System OM-3 mirrorless camera on a wooden surface, no lens attached" src="https://cdn.mos.cms.futurecdn.net/hcDGUmKubcqDo3rsmgA2eC.jpg" mos="" align="middle" fullscreen="" width="3000" height="1690" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman)</span></figcaption></figure><p>At this price, the OM-3 is much closer to APS-C rivals like the <a href="https://www.techradar.com/cameras/mirrorless-cameras/fujifilm-x-t50-review">Fujifilm X-T50</a> and <a href="https://www.techradar.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a> - both of which are carrying the brand's latest 40.2MP sensor. In comparison, the OM-3 doesn't boast anywhere near as much resolution, and you're also lacking support for 6K video and Fujifilm's famous film sim recipes.</p><p>It's a closer run thing than you would think, however. If you don't need that resolution, for example, then the stacked sensor in the OM-3 is a real selling point. Not only does it enable handy little tools like Live ND and Live GND, but you get 50fps burst rates and very minimal rolling shutter in video. If you need more resolution, then there's also the option to use the 50MP hand-held high-res feature, which works well for static scenes.</p><p>In short, it's very easy to recommend the OM-3 as a versatile photography option because you can leave the filters and tripod at home. That's particularly good for landscape or travel photographers, but I think street photographers will also appreciate the OM-3's wide selection of excellent (and relatively cheap) Micro Four Thirds lenses.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/the-om-system-om-3-just-hit-a-new-record-low-price-is-this-stylish-retro-camera-low-key-an-excellent-value-buy-now</link>
                                                                            <description>
                            <![CDATA[ The OM System OM-3 is just $1,699 now thanks to this deal from Adorama - a price that brings it right down into line with rival APS-C options. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">y38fyZCAk8kex6Dkymuf4G</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/4NvEMd7ew4w7jB44YuZfXC-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sat, 24 Jan 2026 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4NvEMd7ew4w7jB44YuZfXC-1280-80.jpg">
                                                            <media:credit><![CDATA[Tim Coleman]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Top half of the OM System OM-3 mirrorless camera, floral backdrop]]></media:description>                                                            <media:text><![CDATA[Top half of the OM System OM-3 mirrorless camera, floral backdrop]]></media:text>
                                <media:title type="plain"><![CDATA[Top half of the OM System OM-3 mirrorless camera, floral backdrop]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/4NvEMd7ew4w7jB44YuZfXC-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>We've always been big fans of the OM System OM-3 here at TechRadar. We love its looks, computational features, and versatile selection of lenses. At $2,000, however, we did think that it was a pricey buy versus some of the competition.</p><p>The camera i<a href="https://www.adorama.com/iomom3.html">s now listed at $1,699 at Adorama</a> today, which is a brand new record-low price for the body-only. It's a deal that beats the previous record from Black Friday by $100, in fact.</p><p>As a brief overview, the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om3-review">OM System OM-3</a> is a Micro Four Thirds camera that melds a vintage retro vibe with an excellent range of the latest tech. Under the hood, it's essentially the same camera as the flagship OM System OM-1 Mark II, which means a 20MP stacked sensor with blisteringly quick burst rates, innovative computational modes, and excellent subject-detect autofocus. It's a camera that looks retro, but you still get all the latest features and ease of use.</p><h2 id="om-system-om-3-record-low-price-at-adorama">OM System OM-3 record-low price at Adorama</h2><div class="product"><a data-dimension112="2d01d117-050a-469b-b777-720d09d93763" data-action="Deal Block" data-label="OM-3" data-dimension48="OM-3" data-dimension25="$1699.99" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qX8i4CwfUkJ5ieJPRxZAZY" name="image" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/qX8i4CwfUkJ5ieJPRxZAZY.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>We've been patiently waiting for a big price cut on the excellent OM System OM-3, and here it is. Adorama currently has a decent $300 off this body, which brings it down to a much more manageable price. In fact, at $1,699, there's a serious argument for this camera - not just because of its gorgeous looks, but also because of its stacked sensor, excellent computational features, and versatile video specs. <a class="view-deal button" href="https://www.adorama.com/iomom3.html" target="_blank" rel="nofollow" data-dimension112="2d01d117-050a-469b-b777-720d09d93763" data-action="Deal Block" data-label="OM-3" data-dimension48="OM-3" data-dimension25="$1699.99">View Deal</a></p></div><ul><li><strong>See more:</strong> <a href="https://www.adorama.com/">check out all of today's deals at Adorama</a></li></ul><h2 id="a-viable-alternative-to-fujifilm-at-this-price">A viable alternative to Fujifilm at this price</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3000px;"><p class="vanilla-image-block" style="padding-top:56.33%;"><img id="hcDGUmKubcqDo3rsmgA2eC" name="OM System OM-3 product photos" alt="OM System OM-3 mirrorless camera on a wooden surface, no lens attached" src="https://cdn.mos.cms.futurecdn.net/hcDGUmKubcqDo3rsmgA2eC.jpg" mos="" align="middle" fullscreen="" width="3000" height="1690" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Tim Coleman)</span></figcaption></figure><p>At this price, the OM-3 is much closer to APS-C rivals like the <a href="https://www.techradar.com/cameras/mirrorless-cameras/fujifilm-x-t50-review">Fujifilm X-T50</a> and <a href="https://www.techradar.com/cameras/mirrorless-cameras/fujifilm-x-e5-review">Fujifilm X-E5</a> - both of which are carrying the brand's latest 40.2MP sensor. In comparison, the OM-3 doesn't boast anywhere near as much resolution, and you're also lacking support for 6K video and Fujifilm's famous film sim recipes.</p><p>It's a closer run thing than you would think, however. If you don't need that resolution, for example, then the stacked sensor in the OM-3 is a real selling point. Not only does it enable handy little tools like Live ND and Live GND, but you get 50fps burst rates and very minimal rolling shutter in video. If you need more resolution, then there's also the option to use the 50MP hand-held high-res feature, which works well for static scenes.</p><p>In short, it's very easy to recommend the OM-3 as a versatile photography option because you can leave the filters and tripod at home. That's particularly good for landscape or travel photographers, but I think street photographers will also appreciate the OM-3's wide selection of excellent (and relatively cheap) Micro Four Thirds lenses.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Our 'favourite travel camera' for most people just hit a record-low price - the five-star-rated OM System OM-5 Mark II  ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The top position on our <a href="https://www.techradar.com/news/best-travel-camera">best travel cameras guide</a> is taken by the Mark II version of the OM System OM-5. Despite not having the top-line specs for resolution, sensor, or autofocus, it more than makes up for it in portability, weather sealing, and stabilisation.</p><p>Better still, thanks to a £200 cashback deal, you can now snap up the silver variant of the five-star <a href="https://www.wexphotovideo.com/om-system-om-5-mark-ii-digital-camera-body-silver-3255860/">OM System OM-5 Mark II at Wex for just £855 (was £1,055)</a>. Black and the rather fetching Beige alternatives are also available for £899.</p><p>The cashback can be claimed on the official <a href="https://my.omsystem.com/uk/p/promotions">OM website</a> once you've purchased the camera. It's as simple as entering in a few details about the camera before submitting the form. You'll also get a 5-year warranty and a battery thrown in for free, further sweetening the deal on this exceptional travel camera. </p><h2 id="today-s-best-om-system-om-5-mark-ii-deal">Today's best OM System OM-5 Mark II deal</h2><div class="product"><a data-dimension112="718bf86c-97c4-47f4-b03b-a0ed49242aba" data-action="Deal Block" data-label="System OM-5 Mark II" data-dimension48="System OM-5 Mark II" data-dimension25="£855" href="https://www.wexphotovideo.com/om-system-om-5-mark-ii-digital-camera-body-silver-3255860/" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Qz2MN6icq27ojCNJRcrBNF" name="OM System OM-5 Mark II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/Qz2MN6icq27ojCNJRcrBNF.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/om-system-om-5-mark-ii-digital-camera-body-silver-3255860/" target="_blank" rel="nofollow" data-dimension112="718bf86c-97c4-47f4-b03b-a0ed49242aba" data-action="Deal Block" data-label="System OM-5 Mark II" data-dimension48="System OM-5 Mark II" data-dimension25="£855">System OM-5 Mark II: was £1055 now £855</a></strong><br>After getting the £200 cashback direct from OM, you'll be the owner of the latest OM-5 camera for the lowest price it's ever been. Our spotlight is on the silver variant, but if you'd prefer the classic Black or the all-new Beige, then they're available for £899, after cashback, of course.<a class="view-deal button" href="https://www.wexphotovideo.com/om-system-om-5-mark-ii-digital-camera-body-silver-3255860/" target="_blank" rel="nofollow" data-dimension112="718bf86c-97c4-47f4-b03b-a0ed49242aba" data-action="Deal Block" data-label="System OM-5 Mark II" data-dimension48="System OM-5 Mark II" data-dimension25="£855">View Deal</a></p></div><p>It's not every day that we give out five stars, but we had absolutely no reservations about doing that for the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om-5-ii-review">OM System OM-5 Mark II</a>. We said, "If what you need is a small, affordable and supremely versatile camera that can follow you anywhere, then this is it."</p><p>We found the detail rendition to be excellent with OM Pro lenses like the 12-45mm f/4 pro and OM primes like the 17mm f/1.8, 25mm f/1.8 and (especially) the 45mm f/1.8. The dynamic range is fantastic, although not as accomplished as a larger-sensor camera.</p><p>One of the highlights of the design is the weather sealing, which means you can use it in wet weather conditions without any concern of damaging the internals. It's also got excellent top-mounted twin control dials</p><p>If you're looking for a higher-specced alternative and aren't concerned about a little bit of additional weight, why not check out our guides to the <a href="https://www.techradar.com/cameras/the-best-camera-for-photography">best cameras for photography</a> and the <a href="https://www.techradar.com/news/best-mirrorless-camera">best mirrorless cameras</a>?</p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/our-favourite-travel-camera-for-most-people-just-hit-a-record-low-price-the-five-star-rated-om-system-om-5-mark-ii</link>
                                                                            <description>
                            <![CDATA[ Get our top-rated travel camera, the OM SYSTEM OM-5 Mark II, for under £900 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">gaczUe5kBfvf8JsVTkaegG</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/qHMbHvXVhKkjcZxjtbEntC-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sat, 24 Jan 2026 08:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ paulo.n.hatton@gmail.com (Paul Hatton) ]]></author>                    <dc:creator><![CDATA[ Paul Hatton ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/8dMFpdiDCnJ7R6cmqgmbQn.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qHMbHvXVhKkjcZxjtbEntC-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[OM SYSTEM OM-5 Mark II]]></media:description>                                                            <media:text><![CDATA[OM SYSTEM OM-5 Mark II]]></media:text>
                                <media:title type="plain"><![CDATA[OM SYSTEM OM-5 Mark II]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/qHMbHvXVhKkjcZxjtbEntC-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>The top position on our <a href="https://www.techradar.com/news/best-travel-camera">best travel cameras guide</a> is taken by the Mark II version of the OM System OM-5. Despite not having the top-line specs for resolution, sensor, or autofocus, it more than makes up for it in portability, weather sealing, and stabilisation.</p><p>Better still, thanks to a £200 cashback deal, you can now snap up the silver variant of the five-star <a href="https://www.wexphotovideo.com/om-system-om-5-mark-ii-digital-camera-body-silver-3255860/">OM System OM-5 Mark II at Wex for just £855 (was £1,055)</a>. Black and the rather fetching Beige alternatives are also available for £899.</p><p>The cashback can be claimed on the official <a href="https://my.omsystem.com/uk/p/promotions">OM website</a> once you've purchased the camera. It's as simple as entering in a few details about the camera before submitting the form. You'll also get a 5-year warranty and a battery thrown in for free, further sweetening the deal on this exceptional travel camera. </p><h2 id="today-s-best-om-system-om-5-mark-ii-deal">Today's best OM System OM-5 Mark II deal</h2><div class="product"><a data-dimension112="718bf86c-97c4-47f4-b03b-a0ed49242aba" data-action="Deal Block" data-label="System OM-5 Mark II" data-dimension48="System OM-5 Mark II" data-dimension25="£855" href="https://www.wexphotovideo.com/om-system-om-5-mark-ii-digital-camera-body-silver-3255860/" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Qz2MN6icq27ojCNJRcrBNF" name="OM System OM-5 Mark II" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/Qz2MN6icq27ojCNJRcrBNF.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong><a href="https://www.wexphotovideo.com/om-system-om-5-mark-ii-digital-camera-body-silver-3255860/" target="_blank" rel="nofollow" data-dimension112="718bf86c-97c4-47f4-b03b-a0ed49242aba" data-action="Deal Block" data-label="System OM-5 Mark II" data-dimension48="System OM-5 Mark II" data-dimension25="£855">System OM-5 Mark II: was £1055 now £855</a></strong><br>After getting the £200 cashback direct from OM, you'll be the owner of the latest OM-5 camera for the lowest price it's ever been. Our spotlight is on the silver variant, but if you'd prefer the classic Black or the all-new Beige, then they're available for £899, after cashback, of course.<a class="view-deal button" href="https://www.wexphotovideo.com/om-system-om-5-mark-ii-digital-camera-body-silver-3255860/" target="_blank" rel="nofollow" data-dimension112="718bf86c-97c4-47f4-b03b-a0ed49242aba" data-action="Deal Block" data-label="System OM-5 Mark II" data-dimension48="System OM-5 Mark II" data-dimension25="£855">View Deal</a></p></div><p>It's not every day that we give out five stars, but we had absolutely no reservations about doing that for the <a href="https://www.techradar.com/cameras/mirrorless-cameras/om-system-om-5-ii-review">OM System OM-5 Mark II</a>. We said, "If what you need is a small, affordable and supremely versatile camera that can follow you anywhere, then this is it."</p><p>We found the detail rendition to be excellent with OM Pro lenses like the 12-45mm f/4 pro and OM primes like the 17mm f/1.8, 25mm f/1.8 and (especially) the 45mm f/1.8. The dynamic range is fantastic, although not as accomplished as a larger-sensor camera.</p><p>One of the highlights of the design is the weather sealing, which means you can use it in wet weather conditions without any concern of damaging the internals. It's also got excellent top-mounted twin control dials</p><p>If you're looking for a higher-specced alternative and aren't concerned about a little bit of additional weight, why not check out our guides to the <a href="https://www.techradar.com/cameras/the-best-camera-for-photography">best cameras for photography</a> and the <a href="https://www.techradar.com/news/best-mirrorless-camera">best mirrorless cameras</a>?</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ The Sony A7 V just dethroned Nikon – it’s rocketed to number one in Japan’s best-selling lists and tops our our camera buying guides too ]]></title>
                                                                                                <dc:content><![CDATA[ <ul><li><strong>The Sony A7 V is best-selling model at US and Japanese stores</strong></li><li><strong>It also tops two of our main camera buying guides</strong></li><li><strong>Strong all-round capabilities key to its appeal</strong></li></ul><p>The Sony A7 V is currently smashing it on the sales front, and that comes as no surprise to me – after all, <a href="https://www.techradar.com/cameras/sony-a7-v-review">our in-depth review from late last year</a> described it as writer Peter Fenech's "favorite Sony camera ever".</p><p>But before I get into why this 33MP full-frame camera exudes so much appeal, let's look at the latest sales figures. Japanese site <a href="https://getnavi.jp/capa/news/488835/" target="_blank">Getnavi.jp</a> reports that retailer Yodobashi ranks the A7 V as its top selling camera for the period covering the second half of December 2025, despite it being a brand-new release. Meanwhile, <a href="https://www.sonyalpharumors.com/current-bestsellers-at-amazon-and-bh/" target="_blank">Sonyalpharumors.com</a> reports that the camera is also the top seller at US retailer B&H Photo.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4032px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="HQZvqzxUNsG9ZDkyKi8Qtk" name="20251128_142029 (1) copy" alt="The Sony A7 V camera" src="https://cdn.mos.cms.futurecdn.net/HQZvqzxUNsG9ZDkyKi8Qtk.jpg" mos="" align="middle" fullscreen="" width="4032" height="2268" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future/ Peter Fenech)</span></figcaption></figure><p>That's impressive stuff, considering it's a model that costs US$2,899 / £2,799 / AU$4,699 body only and has only just been released. But the Sony A7 V also tops two of TechRadar's own lists, being recently ranked number one following updates to our <a href="https://www.techradar.com/cameras/the-best-camera-for-photography">Best Camera for Photography</a> and <a href="https://www.techradar.com/news/best-mirrorless-camera">Best Mirrorless Camera</a> buying guides.</p><div data-widget-type="merchantlink" data-model-name="Sony A7 V"></div><h2 id="why-we-rate-the-sony-a7-v-so-highly">Why we rate the Sony A7 V so highly </h2><p>Here's why the sales figures don't surprise us: the Sony A7 V is a truly wonderful camera. It all starts with its 33MP full-frame sensor, which is partially stacked and delivers a class-leading 16 stops of dynamic range while fixing the rolling shutter problems that plagued the A7 IV. </p><p>The camera also offers blistering 30fps continuous stills shooting and the best autofocus performance we've seen from a Sony body. And, thanks to ditching the separate AI-powered autofocus and processing chips of previous Sony models in favor of a single chip that does both, battery life is class-leading to boot.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3590px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="rNPjmgazKktdDouBE36ueD" name="Sony A7 V Hero" alt="The Sony Alpha 7 V camera" src="https://cdn.mos.cms.futurecdn.net/rNPjmgazKktdDouBE36ueD.jpg" mos="" align="middle" fullscreen="" width="3590" height="2019" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future/ Peter Fenech)</span></figcaption></figure><p>That's not to say the A7 V is the perfect mirrorless camera, of course – our review mentions the fact that less experienced buyers will find its extensive toolset a little too complicated for comfort, plus fact that video-first users may find the lack of open gate or 6K/8K recording a bit disappointing.</p><p>But, for the money, the Sony A7 V is a hell of a camera and arguably the <a href="https://www.techradar.com/best/best-sony-camera">best Sony camera</a> overall, and for hybrid users who want to make use of both its stills and its video capabilities, it's a very, very tempting prospect – particularly for those who've already invested in <a href="https://www.techradar.com/news/best-sony-lenses">Sony E-mount lenses</a>.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/the-sony-a7-v-just-dethroned-nikon-its-rocketed-to-number-one-in-japans-best-selling-lists-and-tops-our-our-camera-buying-guides-too</link>
                                                                            <description>
                            <![CDATA[ Sony's latest full-frame mirrorless is selling like hotcakes around the world, and has become TechRadar's own top pick in two major buying guide categories. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">hxwC7qJEbChwuxtPsJSizc</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/TNuUypAhYbiA7ojpQE69Yo-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sat, 17 Jan 2026 18:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sam Kieldsen ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/t6AXYuQvCkXbEtN3ftTyP.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TNuUypAhYbiA7ojpQE69Yo-1280-80.jpg">
                                                            <media:credit><![CDATA[Future/ Peter Fenech]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Sony A7 V camera]]></media:description>                                                            <media:text><![CDATA[The Sony A7 V camera]]></media:text>
                                <media:title type="plain"><![CDATA[The Sony A7 V camera]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/TNuUypAhYbiA7ojpQE69Yo-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <ul><li><strong>The Sony A7 V is best-selling model at US and Japanese stores</strong></li><li><strong>It also tops two of our main camera buying guides</strong></li><li><strong>Strong all-round capabilities key to its appeal</strong></li></ul><p>The Sony A7 V is currently smashing it on the sales front, and that comes as no surprise to me – after all, <a href="https://www.techradar.com/cameras/sony-a7-v-review">our in-depth review from late last year</a> described it as writer Peter Fenech's "favorite Sony camera ever".</p><p>But before I get into why this 33MP full-frame camera exudes so much appeal, let's look at the latest sales figures. Japanese site <a href="https://getnavi.jp/capa/news/488835/" target="_blank">Getnavi.jp</a> reports that retailer Yodobashi ranks the A7 V as its top selling camera for the period covering the second half of December 2025, despite it being a brand-new release. Meanwhile, <a href="https://www.sonyalpharumors.com/current-bestsellers-at-amazon-and-bh/" target="_blank">Sonyalpharumors.com</a> reports that the camera is also the top seller at US retailer B&H Photo.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4032px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="HQZvqzxUNsG9ZDkyKi8Qtk" name="20251128_142029 (1) copy" alt="The Sony A7 V camera" src="https://cdn.mos.cms.futurecdn.net/HQZvqzxUNsG9ZDkyKi8Qtk.jpg" mos="" align="middle" fullscreen="" width="4032" height="2268" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future/ Peter Fenech)</span></figcaption></figure><p>That's impressive stuff, considering it's a model that costs US$2,899 / £2,799 / AU$4,699 body only and has only just been released. But the Sony A7 V also tops two of TechRadar's own lists, being recently ranked number one following updates to our <a href="https://www.techradar.com/cameras/the-best-camera-for-photography">Best Camera for Photography</a> and <a href="https://www.techradar.com/news/best-mirrorless-camera">Best Mirrorless Camera</a> buying guides.</p><div data-widget-type="merchantlink" data-model-name="Sony A7 V"></div><h2 id="why-we-rate-the-sony-a7-v-so-highly">Why we rate the Sony A7 V so highly </h2><p>Here's why the sales figures don't surprise us: the Sony A7 V is a truly wonderful camera. It all starts with its 33MP full-frame sensor, which is partially stacked and delivers a class-leading 16 stops of dynamic range while fixing the rolling shutter problems that plagued the A7 IV. </p><p>The camera also offers blistering 30fps continuous stills shooting and the best autofocus performance we've seen from a Sony body. And, thanks to ditching the separate AI-powered autofocus and processing chips of previous Sony models in favor of a single chip that does both, battery life is class-leading to boot.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3590px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="rNPjmgazKktdDouBE36ueD" name="Sony A7 V Hero" alt="The Sony Alpha 7 V camera" src="https://cdn.mos.cms.futurecdn.net/rNPjmgazKktdDouBE36ueD.jpg" mos="" align="middle" fullscreen="" width="3590" height="2019" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future/ Peter Fenech)</span></figcaption></figure><p>That's not to say the A7 V is the perfect mirrorless camera, of course – our review mentions the fact that less experienced buyers will find its extensive toolset a little too complicated for comfort, plus fact that video-first users may find the lack of open gate or 6K/8K recording a bit disappointing.</p><p>But, for the money, the Sony A7 V is a hell of a camera and arguably the <a href="https://www.techradar.com/best/best-sony-camera">best Sony camera</a> overall, and for hybrid users who want to make use of both its stills and its video capabilities, it's a very, very tempting prospect – particularly for those who've already invested in <a href="https://www.techradar.com/news/best-sony-lenses">Sony E-mount lenses</a>.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ The Nikon Z6 III is now $700 cheaper than the Sony A7 V and Canon EOS R6 Mark III with this record-breaking deal ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review">Nikon Z6 III </a>has sat at the top of our <a href="https://www.techradar.com/news/best-mirrorless-camera">best mirrorless cameras</a> buyer's guide ever since it was released in 2024. It's an outstanding midrange flagship, and we're committed to letting our readers know whenever you can get a great deal on it.</p><p>That time is now because the <a href="https://www.adorama.com/nkz6m3.html">Nikon Z6 III is on sale at Adorama for $2096.95 (was $2696.95)</a>. That's unbelievable value for money, and a return to the record-low price that we last saw on Black Friday back in November.</p><p>With both the recently released <a href="https://www.techradar.com/cameras/sony-a7-v-review">Sony A7 V </a>and <a href="https://www.techradar.com/cameras/i-tested-the-canon-eos-r6-mark-iii-its-a-near-perfect-hybrid-camera-with-one-major-drawback">Canon EOS R6 Mark III</a> retailing at $2,799, the discounted price of the Z6 III looks especially tempting. While the rivals have very much provided stiff competition to the Z6 III, Nikon's mid-range hybrid is still a winner if you're looking for maximum bang for the buck this week.</p><h2 id="today-s-best-nikon-z6-iii-deal">Today's best Nikon Z6 III deal</h2><div class="product"><a data-dimension112="d1743fb7-887e-4112-9f97-3993a44fcf2b" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="$2096.95" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9cZErL68yUuCj7GxVR5ZoL" name="1730207104.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/9cZErL68yUuCj7GxVR5ZoL.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>TechRadar's top camera of 2024, the Nikon Z6 III, returns to its record-low price of just under $2,100. Considering what you get with this mirrorless camera, it's astonishing they're able to discount it at all. Featuring an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps there's something for everyone.<a class="view-deal button" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="d1743fb7-887e-4112-9f97-3993a44fcf2b" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="$2096.95">View Deal</a></p></div><p>Everything you need to know about this incredible five-star mirrorless camera is contained within our extensive <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review">Nikon Z6 III review</a>. We run through the design, features, performance, and of course the image quality. We found the camera boasted incredible stills output, fantastic autofocus and one of the best EVFs we've ever used.</p><p>As you'd expect with new cameras these days, there are a lot of features directed towards video content creators. These include the impressive 6K video and the new articulating screen that makes it easy to record selfie videos.</p><p>In terms of handling, our reviewer found it a pleasure to use "with a class-leading viewfinder and a mostly intuitive button setup." Overall this is a solid and reliable performer that is guaranteed to get the job done.</p><p>Even at this price, it's still a heck of a lot of money to part with. We'd therefore recommend checking out our extensive guide to the <a href="https://www.techradar.com/news/best-mirrorless-camera">best mirrorless cameras</a>. We offer up a range of the best options and lead you through all the pitfalls of buying a new camera.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/the-nikon-z6-iii-is-now-usd700-cheaper-than-the-sony-a7-v-and-canon-eos-r6-mark-iii-with-this-record-breaking-deal</link>
                                                                            <description>
                            <![CDATA[ The Nikon Z6 III returns to a record-low price at Adorama ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">S8HJqnt3hYFfxJ2XkH92tU</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/t5HoXHHEKBET23CMEvX9eS-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 12 Jan 2026 16:53:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ paulo.n.hatton@gmail.com (Paul Hatton) ]]></author>                    <dc:creator><![CDATA[ Paul Hatton ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/8dMFpdiDCnJ7R6cmqgmbQn.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ null ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/t5HoXHHEKBET23CMEvX9eS-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nikon Z6 III ]]></media:description>                                                            <media:text><![CDATA[Nikon Z6 III ]]></media:text>
                                <media:title type="plain"><![CDATA[Nikon Z6 III ]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/t5HoXHHEKBET23CMEvX9eS-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>The <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review">Nikon Z6 III </a>has sat at the top of our <a href="https://www.techradar.com/news/best-mirrorless-camera">best mirrorless cameras</a> buyer's guide ever since it was released in 2024. It's an outstanding midrange flagship, and we're committed to letting our readers know whenever you can get a great deal on it.</p><p>That time is now because the <a href="https://www.adorama.com/nkz6m3.html">Nikon Z6 III is on sale at Adorama for $2096.95 (was $2696.95)</a>. That's unbelievable value for money, and a return to the record-low price that we last saw on Black Friday back in November.</p><p>With both the recently released <a href="https://www.techradar.com/cameras/sony-a7-v-review">Sony A7 V </a>and <a href="https://www.techradar.com/cameras/i-tested-the-canon-eos-r6-mark-iii-its-a-near-perfect-hybrid-camera-with-one-major-drawback">Canon EOS R6 Mark III</a> retailing at $2,799, the discounted price of the Z6 III looks especially tempting. While the rivals have very much provided stiff competition to the Z6 III, Nikon's mid-range hybrid is still a winner if you're looking for maximum bang for the buck this week.</p><h2 id="today-s-best-nikon-z6-iii-deal">Today's best Nikon Z6 III deal</h2><div class="product"><a data-dimension112="d1743fb7-887e-4112-9f97-3993a44fcf2b" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="$2096.95" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9cZErL68yUuCj7GxVR5ZoL" name="1730207104.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/9cZErL68yUuCj7GxVR5ZoL.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p>TechRadar's top camera of 2024, the Nikon Z6 III, returns to its record-low price of just under $2,100. Considering what you get with this mirrorless camera, it's astonishing they're able to discount it at all. Featuring an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps there's something for everyone.<a class="view-deal button" href="https://www.adorama.com/nkz6m3.html" target="_blank" rel="nofollow" data-dimension112="d1743fb7-887e-4112-9f97-3993a44fcf2b" data-action="Deal Block" data-label="Z6 III" data-dimension48="Z6 III" data-dimension25="$2096.95">View Deal</a></p></div><p>Everything you need to know about this incredible five-star mirrorless camera is contained within our extensive <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review">Nikon Z6 III review</a>. We run through the design, features, performance, and of course the image quality. We found the camera boasted incredible stills output, fantastic autofocus and one of the best EVFs we've ever used.</p><p>As you'd expect with new cameras these days, there are a lot of features directed towards video content creators. These include the impressive 6K video and the new articulating screen that makes it easy to record selfie videos.</p><p>In terms of handling, our reviewer found it a pleasure to use "with a class-leading viewfinder and a mostly intuitive button setup." Overall this is a solid and reliable performer that is guaranteed to get the job done.</p><p>Even at this price, it's still a heck of a lot of money to part with. We'd therefore recommend checking out our extensive guide to the <a href="https://www.techradar.com/news/best-mirrorless-camera">best mirrorless cameras</a>. We offer up a range of the best options and lead you through all the pitfalls of buying a new camera.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ Adorama deal gets you a free Fujifilm X-Half when you buy an X-T5 - yes, really ]]></title>
                                                                                                <dc:content><![CDATA[ <p>It's not every day you see deals on Fujifilm cameras, and it's even rarer to see 'freebies' like the one that Adorama is currently offering. Right now, you can actually claim a free Fujifilm X-Half camera when you buy a Fujifilm X-T5 bundle <a href="https://www.adorama.com/ifjxt5bk.html">for $2,399 (was $2,499)</a>.</p><p>As <a href="https://www.dpreview.com/articles/7840103808/x-half-adorama-sale-free-with-x-t5">originally reported by DPReview</a>, this freebie is a little bizarre in the fact that it's only available with a black X-T5 and 16-80mm kit combination. Using any other color/lens combination, or body only, means you can't claim the X-Half. </p><p>The <a href="https://www.techradar.com/cameras/compact-cameras/fujifilm-x-half-review">Fujifilm X-Half</a> has proven to be a pretty divisive camera - which, alongside the X-T5's relatively advanced age, is probably why Adorama is throwing it in as a bundle. With that said, it's definitely an interesting freebie -and the X-T5 itself is $100 off right now as a seasonal bonus. </p><h2 id="get-a-free-fujifilm-x-half-with-an-x-t5-at-adorama">Get a free Fujifilm X-Half with an X-T5 at Adorama</h2><div class="product"><a data-dimension112="a10b40d1-570c-4be3-a526-e3d4f69bc2de" data-action="Deal Block" data-label="Fujifilm X-T5 with 16-80mm lens and free Fujifilm X-Half: was" data-dimension48="Fujifilm X-T5 with 16-80mm lens and free Fujifilm X-Half: was" href="https://www.adorama.com/ifjxt5bk.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="KGLn6Hf2Bpt4F3PK4Gfo7b" name="X-T5.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/KGLn6Hf2Bpt4F3PK4Gfo7b.jpg" mos="" align="middle" fullscreen="" width="2048" height="2048" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong>Fujifilm X-T5 with 16-80mm lens and free Fujifilm X-Half: </strong><a href="https://www.adorama.com/ifjxt5bk.html" data-dimension112="a10b40d1-570c-4be3-a526-e3d4f69bc2de" data-action="Deal Block" data-label="Fujifilm X-T5 with 16-80mm lens and free Fujifilm X-Half: was" data-dimension48="Fujifilm X-T5 with 16-80mm lens and free Fujifilm X-Half: was" data-dimension25="">was <del>$2,499</del> <strong>now $2,399 at Adorama</strong></a><br>Adorama has just listed one of the most interesting Fujifilm deals I've seen in a long time. For a limited time, you can claim a free Fujifilm X-Half camera if you buy a black Fujifilm X-T5 with a 16-80mm kit lens. Interestingly, this is only specific with this specific color and kit lens bundle, so it's not eligible with the body-only option. Still, this is a fantastic little freebie alongside one of the best crop-sensor mirrorless cameras you can buy.<a class="view-deal button" href="https://www.adorama.com/ifjxt5bk.html" target="_blank" rel="nofollow" data-dimension112="a10b40d1-570c-4be3-a526-e3d4f69bc2de" data-action="Deal Block" data-label="Fujifilm X-T5 with 16-80mm lens and free Fujifilm X-Half: was" data-dimension48="Fujifilm X-T5 with 16-80mm lens and free Fujifilm X-Half: was" data-dimension25="">View Deal</a></p></div><ul><li><strong>See more:</strong> <a href="https://www.adorama.com/">check out all of today's camera deals at Adorama</a></li></ul><p>I suspect that some photographers will baulk at this bundle, but I think it's one of the best Fujifilm deals I've seen in a long time. There's a small $100 price cut on the X-T5 right now, and the X-Half is still worth $649 bought new.</p><p>Yes, the X-Half is more of a novelty, but I actually think it's a great accompaniment to the X-T5. The X-T5 is perfect for 'serious' work, while the X-Half is more of a fun point-and-shoot that enables you to really stretch your legs creatively. You still get access to Fuji's excellent film simulations, as well as a unique 'film roll' mode and a tool for composing side-by-side diptychs. It's a cool and quirky option for a lightweight everyday camera, for sure.</p><p>And, the X-T5, of course, is a great choice by itself if you need a powerful hybrid camera that can handle both stills and video. Our <a href="https://www.techradar.com/reviews/fujifilm-x-t5">Fujifilm X-T5 review</a> showcases what the camera's 40.2MP APS-C sensor is capable of, with an in-depth overview of performance and features. Scoring an impressive four and a half stars out of five, the X-T5 is still a great choice - even three years after its initial release.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/adorama-deal-gets-you-a-free-fujifilm-x-half-when-you-buy-an-x-t5-yes-really</link>
                                                                            <description>
                            <![CDATA[ Adorama's latest deal lets you bundle-in a free Fujifilm X-Half camera with the excellent Fujifilm X-T5 - one of the best gifts I've seen yet from the retailer. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Vm7DveptPrfTQJhWWDKXHZ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/MzYKQH6fX24J9y8Ar65N8A-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 12 Jan 2026 14:40:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MzYKQH6fX24J9y8Ar65N8A-1280-80.jpg">
                                                            <media:credit><![CDATA[Tim Coleman]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fujifilm X half camera in the hand at golden hour]]></media:description>                                                            <media:text><![CDATA[Fujifilm X half camera in the hand at golden hour]]></media:text>
                                <media:title type="plain"><![CDATA[Fujifilm X half camera in the hand at golden hour]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/MzYKQH6fX24J9y8Ar65N8A-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>It's not every day you see deals on Fujifilm cameras, and it's even rarer to see 'freebies' like the one that Adorama is currently offering. Right now, you can actually claim a free Fujifilm X-Half camera when you buy a Fujifilm X-T5 bundle <a href="https://www.adorama.com/ifjxt5bk.html">for $2,399 (was $2,499)</a>.</p><p>As <a href="https://www.dpreview.com/articles/7840103808/x-half-adorama-sale-free-with-x-t5">originally reported by DPReview</a>, this freebie is a little bizarre in the fact that it's only available with a black X-T5 and 16-80mm kit combination. Using any other color/lens combination, or body only, means you can't claim the X-Half. </p><p>The <a href="https://www.techradar.com/cameras/compact-cameras/fujifilm-x-half-review">Fujifilm X-Half</a> has proven to be a pretty divisive camera - which, alongside the X-T5's relatively advanced age, is probably why Adorama is throwing it in as a bundle. With that said, it's definitely an interesting freebie -and the X-T5 itself is $100 off right now as a seasonal bonus. </p><h2 id="get-a-free-fujifilm-x-half-with-an-x-t5-at-adorama">Get a free Fujifilm X-Half with an X-T5 at Adorama</h2><div class="product"><a data-dimension112="a10b40d1-570c-4be3-a526-e3d4f69bc2de" data-action="Deal Block" data-label="Fujifilm X-T5 with 16-80mm lens and free Fujifilm X-Half: was" data-dimension48="Fujifilm X-T5 with 16-80mm lens and free Fujifilm X-Half: was" href="https://www.adorama.com/ifjxt5bk.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="KGLn6Hf2Bpt4F3PK4Gfo7b" name="X-T5.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/KGLn6Hf2Bpt4F3PK4Gfo7b.jpg" mos="" align="middle" fullscreen="" width="2048" height="2048" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong>Fujifilm X-T5 with 16-80mm lens and free Fujifilm X-Half: </strong><a href="https://www.adorama.com/ifjxt5bk.html" data-dimension112="a10b40d1-570c-4be3-a526-e3d4f69bc2de" data-action="Deal Block" data-label="Fujifilm X-T5 with 16-80mm lens and free Fujifilm X-Half: was" data-dimension48="Fujifilm X-T5 with 16-80mm lens and free Fujifilm X-Half: was" data-dimension25="">was <del>$2,499</del> <strong>now $2,399 at Adorama</strong></a><br>Adorama has just listed one of the most interesting Fujifilm deals I've seen in a long time. For a limited time, you can claim a free Fujifilm X-Half camera if you buy a black Fujifilm X-T5 with a 16-80mm kit lens. Interestingly, this is only specific with this specific color and kit lens bundle, so it's not eligible with the body-only option. Still, this is a fantastic little freebie alongside one of the best crop-sensor mirrorless cameras you can buy.<a class="view-deal button" href="https://www.adorama.com/ifjxt5bk.html" target="_blank" rel="nofollow" data-dimension112="a10b40d1-570c-4be3-a526-e3d4f69bc2de" data-action="Deal Block" data-label="Fujifilm X-T5 with 16-80mm lens and free Fujifilm X-Half: was" data-dimension48="Fujifilm X-T5 with 16-80mm lens and free Fujifilm X-Half: was" data-dimension25="">View Deal</a></p></div><ul><li><strong>See more:</strong> <a href="https://www.adorama.com/">check out all of today's camera deals at Adorama</a></li></ul><p>I suspect that some photographers will baulk at this bundle, but I think it's one of the best Fujifilm deals I've seen in a long time. There's a small $100 price cut on the X-T5 right now, and the X-Half is still worth $649 bought new.</p><p>Yes, the X-Half is more of a novelty, but I actually think it's a great accompaniment to the X-T5. The X-T5 is perfect for 'serious' work, while the X-Half is more of a fun point-and-shoot that enables you to really stretch your legs creatively. You still get access to Fuji's excellent film simulations, as well as a unique 'film roll' mode and a tool for composing side-by-side diptychs. It's a cool and quirky option for a lightweight everyday camera, for sure.</p><p>And, the X-T5, of course, is a great choice by itself if you need a powerful hybrid camera that can handle both stills and video. Our <a href="https://www.techradar.com/reviews/fujifilm-x-t5">Fujifilm X-T5 review</a> showcases what the camera's 40.2MP APS-C sensor is capable of, with an in-depth overview of performance and features. Scoring an impressive four and a half stars out of five, the X-T5 is still a great choice - even three years after its initial release.</p>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ I tested the Canon EOS R6 Mark III — it's a near-perfect hybrid camera, with one major drawback  ]]></title>
                                                                                                <dc:content><![CDATA[ <h2 class="article-body__section" id="section-canon-eos-r6-mark-iii-two-minute-review"><span>Canon EOS R6 Mark III: two-minute review</span></h2><p>The Canon R6 Mark III is the brand's latest enthusiast-level hybrid camera, and successor to one of Canon's most popular models. It's perhaps the clearest expression of a 'hybrid' Canon camera yet within its price range, with a fresh 33MP sensor that not only offers a significant bump in resolution (from 24MP), but a host of new video features such as 7K open-gate.</p><p>Outwardly, you could be mistaken in thinking that the Mark III offers a relatively iterative upgrade versus the previous generation. The overall design of the camera is essentially identical. Under the hood, however, subtle tweaks and improvements provide an upgrade that's bigger than the sum of its parts. </p><p>Everything is just a <em>little bit better </em>with the Mark III. You get a nice bump in resolution, a massively expanded video tool-kit, and useful autofocus features from the higher-end bodies like Priority People Detect. Even minor annoyances like video white balance have been smoothed out. Overall, it's an incredibly refined and well-designed camera that simply just works without any fuss. That's high praise, indeed. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.13%;"><img id="G3NtUZuyX4M9Z4MH4Fyyua" name="4" alt="Canon EOS R6 Mark III with no lens mounted, next to the RF 20mm f/1.4 and RF 85mm f/1.4 lenses" src="https://cdn.mos.cms.futurecdn.net/G3NtUZuyX4M9Z4MH4Fyyua.jpg" mos="" align="middle" fullscreen="" width="6000" height="3368" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Alex Whitelock)</span></figcaption></figure><p>In real-world testing, the R6 Mark III is also a stunning stills and video camera, capable of producing superb results in both fields. In a field where competitors are eager to champion stacked BSI sensors, the Mark III proves that you need neither to achieve great performance. Images are detailed with great dynamic range and flexibility, and you still get an impressive 40fps burst rate, despite the significant jump in resolution.</p><p>Perhaps the biggest stumbling block for the R6 III isn’t necessarily the camera itself, but the increasingly competitive field it sits within. Rival brands are not only producing exceptional cameras currently, but they do so on democratized and open lens mounts.</p><p>For example, the <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review">Nikon Z6 III</a> undercuts the R6 on price, the <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-s1-ii-review">Panasonic S1 II</a> features more powerful video tools, and the <a href="https://www.techradar.com/cameras/sony-a7-v-review">Sony A7 V</a> falls back on its vast lens ecosystem. In comparison, the R6 III looks like the jack of trades - a safe, if somewhat unexciting pick in the <a href="https://www.techradar.com/news/best-mirrorless-camera">best mirrorless cameras</a> landscape. </p><p>Those already faithful to the Canon RF-Mount will be overjoyed with this camera, however. As previously stated, there's a refined assuredness to the R6 Mark III that makes it a reliable hybrid workhorse. Regardless of whether you're a professional wedding photographer, amateur videographer, or even a serious beginner, it's hard not to recommend the R6 Mark III because of its compelling mix of usability, image quality, and value. Yes, it's pricier than the Mark II, but considering the new sensor (and inflation), you definitely get a good amount of camera for the money here.</p><h3 class="article-body__section" id="section-canon-eos-r6-mark-iii-specs"><span>Canon EOS R6 Mark III specs</span></h3><div ><table><caption>Canon EOS R6 Mark III specs</caption><tbody><tr><td class="firstcol " ><p>Type: </p></td><td  ><p>Mirrorless camera</p></td></tr><tr><td class="firstcol " ><p>Sensor: </p></td><td  ><p>Full-frame (36x24mm) FSI CMOS</p></td></tr><tr><td class="firstcol " ><p>LCD:</p></td><td  ><p>3-inch, fully-articulated, 1.62M dots </p></td></tr><tr><td class="firstcol " ><p>Memory:</p></td><td  ><p>1x UHS-II SD, 1x CFexpress Type B</p></td></tr><tr><td class="firstcol " ><p>Resolution:</p></td><td  ><p>32.5-megapixels </p></td></tr><tr><td class="firstcol " ><p>Video:</p></td><td  ><p>Up to 7K30p (open gate)</p></td></tr><tr><td class="firstcol " ><p>ISO range:</p></td><td  ><p>ISO 50-102,400</p></td></tr><tr><td class="firstcol " ><p>Mechanical Shutter speeds:</p></td><td  ><p>30-1/8000sec</p></td></tr><tr><td class="firstcol " ><p>Electronic Shutter speeds:</p></td><td  ><p>30-1/16000sec</p></td></tr><tr><td class="firstcol " ><p>Viewfinder:</p></td><td  ><p> 3.69M dot, OLED EVF, 0.76x</p></td></tr><tr><td class="firstcol " ><p>Processor:</p></td><td  ><p>DIGIC X</p></td></tr><tr><td class="firstcol " ><p>Connectivity:</p></td><td  ><p>WiFi, Bluetooth, USB-C, HDMI, audio, mic</p></td></tr><tr><td class="firstcol " ><p>Weight:</p></td><td  ><p>609g </p></td></tr></tbody></table></div><div data-widget-type="review" data-model-name="Canon EOS R6 Mark III"></div><h3 class="article-body__section" id="section-canon-eos-r6-mark-iii-price-and-availability"><span>Canon EOS R6 Mark III: Price and availability</span></h3><ul><li><strong>Announced November 6th, 2025</strong></li><li><strong>Body only price of $2,799 / £2,799.99 / AU$4199.95</strong></li><li><strong>Kit options available, including RF 24-105mm f4 L IS</strong></li></ul><p>The R6 Mark III retails for $2,799 / £2,799.99 / AU$4199.95, which makes it pricier than the previous iteration by a few hundred dollars / pounds. Interestingly, the <a href="https://www.techradar.com/reviews/canon-eos-r6-ii-review-hybrid-just-got-better">EOS R6 II</a> isn’t being discontinued (at least, immediately), and instead will be available for a list price of 1,979 / £1,918 / AU$3,099.</p><p>The Mark III is essentially slotting in the market between its two major competitors - the Sony A7 V for $2900 / £2800 and the Nikon Z6 III for $2700 / £2500. Of the three, however, it’s worth noting that the Z6 III has been on the market for the longest time and tends to be particularly partial to price cuts. You’ll likely have to wait a while to find an R6 Mark III or Sony A7 V for anywhere near as cheap as Nikon's alternative.</p><ul><li><strong>Price score: 4/5</strong></li></ul><h3 class="article-body__section" id="section-canon-eos-r6-mark-iii-design"><span>Canon EOS R6 Mark III: Design</span></h3><ul><li><strong>New CF-Express Type B card slot</strong></li><li><strong>3.69M dot 120Hz OLED EVF</strong></li><li><strong>3.0-inch 1.62M dot panel articulating rear display</strong></li></ul><p>What can I say about the design of the R6 Mark III? Well, it’s typical Canon, in the most refined and best manner possible. If you’re familiar with the Mark II, the design is essentially identical, with only a few minor tweaks to the buttons surrounding the shutter, a new tally light, and revisions to the mode dial.</p><p>Is it boring? Well, it’s certainly sensible. All of the camera’s main functions are laid out in a purposeful and meticulous manner. The thumb, for example, naturally rests next to the back-button focus, an AF joystick, and an autofocus mode quick select. On the top, you have the typical three-way on-off switch, top-mounted dial, and extremely useful M-Fn quick dial menu that are again extremely easy to operate.</p><p>All of the above, of course, are fully mappable with the camera’s extensive customization options. A total of nine buttons are fully mapable, so you have plenty of options here for both video and photo applications.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/6miVQydYyCMHWBiGmN2RqZ.jpg" alt="A shot of the R6 Mark III from above, showing the viewfinder housing, hotshoe, and control layout." /><figcaption>The camera is made of a sturdy polymer outer shell with environmental weather sealing<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/HyD9YWs5RwyiHxRT7PFrzi.jpg" alt="A shot of the R6 Mark III from the front, showing the RF lens mount and protective shutter. " /><figcaption>The R6 Mark III has a protective shutter to keep the sensor clean when no lens is mounted.<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Vp5nRNrmRVvuyReBShQ57c.jpg" alt="A shot of the R6 Mark III from above, showing the control layout on the right-hand side of the camera. " /><figcaption>The camera retains the classic Canon button control layout<small role="credit">Future / Alex Whitelock</small></figcaption></figure></figure><p>If you’re already a Canon shooter, no doubt you’ll be right at home here. My only minor criticism is that I wish Canon would add a second ring/middle finger button on the front of the body next to the grip. It’s something that’s featured on the higher-end Canon bodies, but it’s conspicuously missing from the R6 and R5 line. With such expansive customization features, it would be a fantastic addition to the body in my opinion.</p><p>In the hand, the R6 Mark III is sturdy and solid, with a generous grip that pairs well with popular lenses like the 24-70mm f/2.8. As part of the review process, Canon also sent me the <a href="https://www.techradar.com/reviews/canon-eos-r8-review-full-frame-simplified">EOS R8</a>, and in comparison to the lower-end model, the R6 Mark III is much better suited to the chunkier RF glass. Unlike the feather-weight R8, the R6 Mark III balances well with fast primes like the 20mm f/1.4 and 85mm f/1.4 - both of which are noticeably front-heavy on the entry-level model.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/fMLAuUpTaHFfsRrWWETiHi.jpg" alt="A shot of the Canon R6 Mark III lined up next to the R6 Mark II. " /><figcaption>The Canon R6 Mark III next to the Mark II<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/PebLohj6KgTe5xK9Gvzdgi.jpg" alt="A top-down shot of the R6 Mark III next to the R6 Mark II showing the control layout of both cameras." /><figcaption>The cameras are almost identical, with the only changes being to button graphics, the mode dial, and the addition of a tally light.<small role="credit">Future / Alex Whitelock</small></figcaption></figure></figure><p>In terms of viewfinder and display, you get a 3.69M dot 120Hz OLED and 3-inch 1.62M dot panel respectively; both of which are holdovers from the previous model. The R6's displays are bright, relatively wide, and easy to use. No complaints here, although it's worth noting that both the Nikon Z6 III and Sony A7 V do have a slight edge over the R6. In the case of the Nikon, you get a higher-res 5.76M dot EVF, while the Sony A7 V features a 2.1M dot rear display that both articulates and tilts - a handy feature for both stills and video.</p><p>For ports, one of the main changes from the second-generation model is that the Mark III now features one CFexpress Type B slot and one UHS-II SD instead of two of the latter. Upgrading to a CFexpress card will incur a slight cost, but you’re going to need it if you want to record Raw video internally or make full use of the uncapped 40fps burst rate. Videographers will also be pleased to note that the Mark III now features a full-size HDMI port rather than the MicroHDMI on the previous iteration.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/Mtx6a7qBBwBSntwAdTiCci.jpg" alt="Canon EOS R6 Mark III" /><figcaption>The R6 Mark III now features a CF-Express Type B card slot<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/gFjhLuT8EPiVeWB8EkAsJd.jpg" alt="Canon EOS R6 Mark III" /><figcaption>Support for full-size HDMI<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/oYHom2VpqHzHzNKSCV5F7f.jpg" alt="Canon EOS R6 Mark III" /><figcaption>Fully articulating 3-inch rear display<small role="credit">Future / Alex Whitelock</small></figcaption></figure></figure><p>The R6 Mark III now utilizes the newer LP-E6P battery from the R5 Mark II. The older LP-E6NH batteries are still technically supported, but you'll need to use the newer iteration to fully unlock all the R6 Mark III's features. In this case, smartphone connectivity and the full array of 6K open-gate video modes. </p><p>Note that the R6 Mark III's battery is rated for 270 shots with the viewfinder and 510 with the rear screen. On paper, that's significantly lower than the Sony Alpha A7 V's rating of 630 / 750 shots respectively. I wouldn't say battery life is particularly poor, however. In real-world testing, I found the battery life to be far better than the ratings would suggest, with more than enough juice for a full day of stills photography. Videographers may want to pack a second battery just in case, though.</p><ul><li><strong>Design score: 5/5</strong></li></ul><h3 class="article-body__section" id="section-canon-eos-r6-mark-iii-performance-and-features"><span>Canon EOS R6 Mark III: Performance and features</span></h3><ul><li><strong>Reliable autofocus for stills and video</strong></li><li><strong>Registered People Priority mode</strong></li><li><strong>7K footage at 30p ‘open-gate’ </strong></li></ul><p>The R6 Mark III is interesting in that it lacks a few of the high-end features from the R5 II like the ability to control the focus point with your eye, in-camera 'AI' upscaling, and Action Priority modes. What it does offer, however, is rock-solid performance for a vast range of both photo and stills applications. </p><p>As the ‘enthusiast’ level body in the range, the R6 has a lot of ground to cover, but it essentially achieves the mark on all counts. Using the camera, is again, a very refined experience in terms of operation and ease-of-use.</p><p>For example, the R6’s autofocus performance is accurate and reliable even with fully automated operation. A simple press of the ‘set’ button will engage subject tracking, which is easily one of the ‘stickiest’ I’ve ever used on a camera. Even without the advanced bells and whistles of the R5, the R6 Mark III is exceptional at both subject tracking and detection.</p><iframe src="https://content.jwplatform.com/players/MYA8TGgw.html" id="MYA8TGgw" title="R6 Mark III Video Autofocus" width="1920" height="1080" frameborder="0" scrolling="auto" allowfullscreen></iframe><p>There were only a few rare occasions when the autofocus missed the mark. For example, a case in a relatively dimly-lit room where the camera failed to focus on my parents’ cat’s eyes. This subject, with his black coat, is notoriously difficult to photograph. Even specifically engaging the R6 MIII’s animal detection mode gave me a few examples where the camera focused on his ears or whiskers rather than his eyes. </p><p>Another extreme example was a moving human target in a low-light situation. Even with a high-contrast backlit scene the camera slightly missed the mark when shooting with a 20mm prime fully wide open at f/1.4.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/oY776C8binR7huf4YLhJaE.jpg" alt="A low-light scene where a woman's face is backlit by a circular blue window with fluorescent lighting." /><figcaption>The R6 Mark III slightly forward-focused in this extreme low-light scene at f/1.4.<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/cRHvdf5BXWu7dLY8gqZj4E.jpg" alt="A portrait shot of a black cat's face" /><figcaption>The camera ever-so-slightly missed focus on the cat's eye in this scene at f/2.8, instead focusing on the ear.<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/3uzXV3tUVh9i67gBe4nsqE.jpg" alt="A portrait shot of a black cat's face" /><figcaption>The camera still maintained an impressive hit rate, however. This is the next frame in the series and it's in focus.<small role="credit">Future / Alex Whitelock</small></figcaption></figure></figure><p>Are these fair use cases? Well, certainly they are extreme situations where any camera would be tested. By most accounts, the R6 Mark III’s autofocus is still one of the best I’ve ever used on any camera. </p><p>We’re reaching a point now where all major camera brands have excellent out-of-the-box autofocus performance on reasonably priced bodies, but Canon does still have a few unique tricks. The Registered People Priority mode, for example, is the closest thing to a 'killer-app' I've seen on an enthusiast-level camera.</p><p>As a brief overview, this feature allows you to map autofocus tracking to specific faces, with the idea that the camera will prioritize them even in crowded scenarios. If you have a reference shot like a group headshot, then the camera detects and allows you to pick a specific face via the RPP mode.</p><p>During my testing, I didn't have a scenario where I could really stress-test this feature with large groups. In small groups of two to three people, however, the tracking was reliable. Overall, the Registered People Priority mode definitely has the potential to be a useful feature for certain scenarios, like event or wedding photography.</p><div ><table><caption>Canon EOS R6 Mark III video modes</caption><tbody><tr><td class="firstcol " ><p><strong>Aspect / Mode</strong></p></td><td  ><p><strong>Dimensions</strong></p></td><td  ><p><strong>Frame rates</strong></p></td></tr><tr><td class="firstcol " ><p><strong>3:2 / 7K RAW</strong></p></td><td  ><p>6960 x 4640</p></td><td  ><p>30, 25, 24, 23.98</p></td></tr><tr><td class="firstcol " ><p><strong>3:2 / 7K Compressed</strong></p></td><td  ><p>6912 x 4608</p></td><td  ><p>30, 25, 24, 23.98</p></td></tr><tr><td class="firstcol " ><p><strong>1.89:1 / 7K</strong></p></td><td  ><p>6960 x 3672</p></td><td  ><p>60, 50, 48, 30, 25, 24, 23.98</p></td></tr><tr><td class="firstcol " ><p><strong>1.89:1 / DCI 4K</strong></p></td><td  ><p>4096 x 2160</p></td><td  ><p>120, 100, 60, 50, 48, 30, 25, 24, 23.98</p></td></tr><tr><td class="firstcol " ><p><strong>1.89:1 / DCI 2K</strong></p></td><td  ><p>2048 x 1080</p></td><td  ><p>180, 150, 120, 100, 60, 50, 48, 30, 25, 24, 23.98</p></td></tr><tr><td class="firstcol " ><p><strong>16:9 / UHD 4K</strong></p></td><td  ><p>3840 x 2160</p></td><td  ><p>120, 100, 60, 50, 48, 30, 25, 24, 23.98</p></td></tr><tr><td class="firstcol " ><p><strong>16:9 / Full HD</strong></p></td><td  ><p>1920 x 1080</p></td><td  ><p>180, 150, 120, 100, 60, 50, 48, 30, 25, 24, 23.98</p></td></tr></tbody></table></div><p>In terms of video, the R6 Mark III features an impressive array of recording options. There's not only the option for oversampled 4K up to 120p, but 7K footage at 30p ‘open-gate’ on the camera’s native 3:2 aspect ratio. For maximum post-production flexibility, there’s the option to shoot in Canon’s proprietary Cinema Raw format or the brand’s Clog 2 or Clog 3 profiles. </p><p>If all these features look familiar, it’s because the R6 Mark III shares the same sensor and bones as the Canon EOS C50. Unlike its video-centric sibling, however, the R6 doesn’t feature an in-built fan, so you will face restricted recording times for the heavier open-gate and 7K capture modes. That's also a key advantage of the rival Panasonic S1 II, alongside support for 120p at 4K. </p><p>One other upgrade for the Mark III is the camera’s overall burst-rate performance. While the camera lacks the Action Priority autofocus mode from the higher-end Canon bodies, it manages to retain the 12fps mechanical / 40fps e-shutter burst rates from the previous model despite the significant jump in resolution. You’ve still got the helpful inclusion of pre-burst capture here, but unlike the Mark II, the III doesn’t feature a standalone “Raw Burst mode” to enable it. It’s instead now integrated into the standard drive mode menu.</p><ul><li><strong>Performance score: 5/5</strong></li></ul><h3 class="article-body__section" id="section-canon-eos-r6-mark-iii-image-quality"><span>Canon EOS R6 Mark III: Image quality</span></h3><ul><li><strong>33MP resolution (up from 24MP)</strong></li><li><strong>Pleasing, warm colors</strong></li><li><strong>Sharp video with flexible profiles</strong></li></ul><p>The Canon R6 Mark III is somewhat unusual in its peer group in that its sensor is neither back-side-illuminated nor ‘stacked’ like rivals from Sony or Nikon. It's an interesting distinction because rivals have long trumpeted the various advantages of these additions in a world where sensor development has seemingly slowed in recent years.</p><p>On paper, a stacked sensor does enable faster readout speeds, whereas a back-side-illuminated sensor should, in theory, give you cleaner images at high ISO. <a href="https://www.dpreview.com/articles/1731357282/sony-a7-v-dynamic-range-test-studio-scene">Recent testing</a> has even proven that the Sony A7 V and Panasonic S1 II have <em>slightly</em> better ISO invariance than the Canon R6 Mark III thanks to dual-gain readouts.</p><p>So, does the Mark III lag behind the competition in terms of image quality? I'd have a hard time believing so. Based on real-world testing, I've found the camera to produce consistently excellent stills. </p><p>Out in the wild, I imagine the differences between all of these cameras is likely to be so minimal that you'd almost certainly not notice outside of incredibly niche use cases. It certainly shouldn't be the main deciding factor behind these cameras; ergonomics, video features, and available lenses are all much more important.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/r3F2rtpS6npnZWf8irJuyE.jpg" alt="A wide-angle shot of Bristol Harbour taken at sunset" /><figcaption>Original shot, RAW, shot with the RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/VfJxdwyfgewNWZgaobZGQV.jpg" alt="A wide-angle shot of Bristol Harbour taken at sunset" /><figcaption>Same scene, shadows lifted to taste in Adobe Lightroom<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/QscQHMKY6ZwRvmrVVprUTC.jpg" alt="A wide-angle shot of St Nick's market in Bristol, showing market stands and the building's large central skylight." /><figcaption>Another RAW example taken with the same 24-70mm f/2.8 lens<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rmsbs8r7E5LHB9T7ZR6zuU.jpg" alt="A wide-angle shot of St Nick's market in Bristol, showing market stands and the building's large central skylight." /><figcaption>Same scene, shadows lifted to taste in Adobe Lightroom<small role="credit">Future / Alex Whitelock</small></figcaption></figure></figure><p>In terms of dynamic range, for example, you have heaps to work with here. Despite the significant increase in resolution from the previous iteration, the R6 Mark III produces lovely, clean RAW files (and even JPEGs) with ample headroom.</p><p>On several test shots, I was able to salvage significant details from a scene without much color cast or noise. Zooming in, noise is certainly still present, but it's relatively well controlled and very much in line with other modern full-frame bodies.</p><p>In low light the R6 Mark III handles exceptionally well, too. I shot a few hundred images in a local indoor amusement park that features a host of strobe and fluorescent lighting. It's the kind of environment that not only tests autofocus to the extreme, but often results in strange colors that are a nightmare to post-process. </p><p>When I pull up the files from the R6 Mark III, colors are well captured, even at ISO 10,000 and over. The first example in the gallery below was shot at that ISO, and the colors are absolutely spot-on for the scene, despite there being noise present in some of the shadows. Again, the R6 Mark III is an extremely capable stills camera in real-world testing. </p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/vDQ4bsQ3FXxx2Lczs5DVS4.jpg" alt="Scene with three fluorescent desk lamps arranged in a line with an industrial fluorescent backdrop. " /><figcaption>RAW sample shot, ISO 10,000, taken with RF 20mm f/1.4<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/2ZswMKWM4Erv3tSmYJEYmB.jpg" alt="Image of an optical illusion in a theme park, where a series of books is arranged to look like an infinite tunnel." /><figcaption>RAW sample shot, ISO 1,250, taken with RF 20mm f/1.4<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/TmhgsPrzWMX6Q4M7ZRn6PD.jpg" alt="Scene from an indoor theme park, where various objects are arranged in a post-industrial scene with low light" /><figcaption>RAW sample shot, ISO 320, taken with RF 20mm f/1.4<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/pqAQGB8ZJWZCevjmpdZ9LE.jpg" alt="Scene from an indoor theme park, where a large face is being projected with distortion onto a fluorescent backdrop. " /><figcaption>RAW sample shot, ISO 640, taken with RF 20mm f/1.4<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/oRkaaKZ8x64mZyxqNLNk8E.jpg" alt="Scene from an indoor theme park, where a room features various lines and shapes to form a large optical illusion. " /><figcaption>RAW sample shot, ISO 200, taken with RF 20mm f/1.4<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/XsTeNqaL4T9uvMWLYZGevC.jpg" alt="An indoor scene where various objects are laid out in a steam punk style scene, including paper notes, clocks, books, and various mechanical contraptions." /><figcaption>RAW sample shot, ISO 1,600, taken with RF 20mm f/1.4<small role="credit">Future / Alex Whitelock</small></figcaption></figure></figure><p>Briefly touching on resolution; the upgrade from 24MP to 33MP does give you a nice bump in cropping potential without resulting in massive file sizes. Arguably, 24MP is still more than enough for most use cases, but 33MP is definitely a 'nice to have'. I certainly appreciated the little bit extra when cropping all the sample images on this page from the camera's native 3:2 to a web-friendly 16:9 format.</p><p>Colors are gorgeous, too. Even with RAW files, the images have a pleasing warmth to them without being overbearing. Skin tones look great straight from the camera, and in all cases, the files were great to work on in <a href="https://www.techradar.com/pro/software-services/adobe-lightroom-2024-review">Adobe Lightroom</a>.</p><p>In the gallery below, you can see a selection of RAW files. The opening shots are tweaked in Lightroom to my own tastes, whereas the following portrait shots show you both RAW files and a few of the camera's built-in JPEG profiles.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/vMZMCWBMDR2NQDwKvCTRTD.jpg" alt="A scene of Bristol Harbour, with a boat in the foreground" /><figcaption>RAW edited to taste in Lightroom, taken with RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/QKvmmgEURuQqXQxhEM25mC.jpg" alt="Shot of an ornate building in Bristol, UK" /><figcaption>RAW edited to taste in Lightroom, taken with RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/mf9Y6NrpK3y3ap7wUpgrXE.jpg" alt="Shot of a large graffiti dog on the side of a building in Bristol, UK" /><figcaption>RAW edited to taste in Lightroom, taken with RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/TXa7SPjQCsLKrpcNTJAnvE.jpg" alt="Shot of the old harbour cranes in Bristol, UK" /><figcaption>RAW edited to taste in Lightroom, taken with RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/c4CEpQHj9KcWzGxfwNqZ4D.jpg" alt="Shot of St Nick's market in Bristol UK, showing food stands and the building's skylight." /><figcaption>RAW edited to taste in Lightroom, taken with RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/wKz8fj5dYYWz3ebwdTAgt9.jpg" alt="Shot of St Nick's market in Bristol, UK, showing various stands and signs" /><figcaption>RAW edited to taste in Lightroom, taken with RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/gihQtEZyMtrxSDyhC9YYiD.jpg" alt="Outside shot of a pub in Bristol, with a bench and multi-coloured phone box painted in rainbow colours." /><figcaption>RAW edited to taste in Lightroom, taken with RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/7MJ3FbKKqWnGQ767GT3DLG.jpg" alt="A portrait shot of a man, with a close-up of his face" /><figcaption>An example of a RAW file from a studio scene, taken with the RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/BbzrtkeZP24qLFY2KtX7K6.jpg" alt="Three portait headshots of a man, with different JPEG profiles, arrayed next to each other" /><figcaption>An example of a RAW file, next to the camera's 'Vivid' and 'Warm' JPEG profiles<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/FG6dVV2HBKwELkaXU5SUxA.jpg" alt="Three identical vertical shots of an abandoned building, arrayed next to each other to showcase the Canon R6 Mark III's different JPEG profiles." /><figcaption>Examples of the camera's black-and-white, 'Vivid', and 'Warm' JPEG profiles<small role="credit">Future / Alex Whitelock</small></figcaption></figure></figure><p>For video, you have a flexible set-up thanks to the R6 Mark III's myriad record modes and support for Clog2 and Clog3 formats. Of the two, the former gets you a flatter image with the most dynamic range possible for color grading, while the latter offers a more saturated and clean image for quick and easy editing. In either case, you can upload your own LUTs to the camera, and white balance can also be set in video mode, which was a common annoyance with the previous model. </p><p>As you'd imagine with a body that shares the same sensor as the <a href="https://www.techradar.com/cameras/video-cameras/canon-eos-c50-review">Canon EOS C50</a>, the R6 Mark III captures excellent footage. In my testing, I mostly used Canon's proprietary Canon 709 standard color profile (non-flattened), and the 4K footage in particular was fantastic. Colors were rich but true-to-life, the image was detailed, and there was plenty of dynamic range. </p><p>For an easy video workflow, there is very little to fault the R6 Mark III on. Even if you're a video-heavy hybrid shooter, don't overlook the Mark III in favor of the C50. You get a great video toolkit here with the added benefit of image stabilization and a mechanical shutter for stills. </p><iframe src="https://content.jwplatform.com/players/iQRqr2mz.html" id="iQRqr2mz" title="R6 Mark III Sample Clips" width="1920" height="1080" frameborder="0" scrolling="auto" allowfullscreen></iframe><ul><li><strong>Image quality score: 4.5/5</strong></li></ul><h3 class="article-body__section" id="section-canon-eos-r6-mark-iii-testing-scorecard"><span>Canon EOS R6 Mark III: testing scorecard </span></h3><div ><table><caption>Canon EOS R6 Mark III</caption><thead><tr><th class="firstcol " ><p><strong>Attributes</strong></p></th><th  ><p><strong>Notes</strong></p></th><th  ><p><strong>Rating</strong></p></th></tr></thead><tbody><tr><td class="firstcol " ><p>Price</p></td><td  ><p>The R6 Mark III is well priced considering the level of performance. That said, it is pricier than the previous iteration, and it sits within a competitive field. </p></td><td  ><p>4/5</p></td></tr><tr><td class="firstcol " ><p>Design</p></td><td  ><p>The R6 Mark III is almost identical to the previous iteration. It's a super design, however, with fantastic ergonomics and customization.</p></td><td  ><p>5/5</p></td></tr><tr><td class="firstcol " ><p>Performance</p></td><td  ><p>Autofocus is superb for both stills and video. IBIS works admirably. Registered People Priority is a genuinely useful feature.</p></td><td  ><p>5/5</p></td></tr><tr><td class="firstcol " ><p>Image quality</p></td><td  ><p>Great straight-out-of-camera files for both stills and video. Flexible RAWs, and a huge array of video formats for both casual and professional use.</p></td><td  ><p>4.5/5</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-should-i-buy-the-canon-eos-r6-mark-iii"><span>Should I buy the Canon EOS R6 Mark III?</span></h3><h2 id="buy-it-if-3">Buy it if...</h2><div class="product"><p><strong>You're already invested in the Canon RF mount</strong></p><p>Those already invested in the eco-system will absolutely love the R6 Mark III. It sits in a competitive field, but if you already have plenty of RF glass, then you're getting a lot of camera for your money here.<a class="view-deal button" href="" target="_blank" rel="nofollow" data-dimension112="055bca6e-1443-4402-b4cc-6de8dc8730ee" data-action="Deal Block" data-label="You're already invested in the Canon RF mountThose already invested in the eco-system will absolutely love the R6 Mark III. It sits in a competitive field, but if you already have plenty of RF glass, then you're getting a lot of camera for your money here." data-dimension48="You're already invested in the Canon RF mountThose already invested in the eco-system will absolutely love the R6 Mark III. It sits in a competitive field, but if you already have plenty of RF glass, then you're getting a lot of camera for your money here." data-dimension25="">View Deal</a></p></div><div class="product"><p><strong>You shoot stills, with a bit of video</strong></p><p>The Canon R6 Mark III is perfect if you're primarily a photographer but also need an easy video workflow. You get everything you need here for excellent results.<a class="view-deal button" href="" target="_blank" rel="nofollow" data-dimension112="9f9fdc11-8d67-4564-9fcb-18cd4a7a9b4f" data-action="Deal Block" data-label="You shoot stills, with a bit of videoThe Canon R6 Mark III is perfect if you're primarily a photographer but also need an easy video workflow. You get everything you need here for excellent results." data-dimension48="You shoot stills, with a bit of videoThe Canon R6 Mark III is perfect if you're primarily a photographer but also need an easy video workflow. You get everything you need here for excellent results." data-dimension25="">View Deal</a></p></div><h2 id="don-t-buy-it-if-3">Don't buy it if...</h2><div class="product"><p><strong>You need advanced video options</strong></p><p>With that said, if you're primarily a videographer, you may want to consider the Canon EOS R50 or Panasonic S1 II. Both include longer recording times thanks to internal fans. <a class="view-deal button" href="" target="_blank" rel="nofollow" data-dimension112="d6457375-e252-425b-8af1-493d2a2dda95" data-action="Deal Block" data-label="You need advanced video optionsWith that said, if you're primarily a videographer, you may want to consider the Canon EOS R50 or Panasonic S1 II. Both include longer recording times thanks to internal fans." data-dimension48="You need advanced video optionsWith that said, if you're primarily a videographer, you may want to consider the Canon EOS R50 or Panasonic S1 II. Both include longer recording times thanks to internal fans." data-dimension25="">View Deal</a></p></div><div class="product"><p><strong>You're on a budget</strong></p><p>If you need a powerful hybrid camera but want to save some cash, there are strong rival options right now. The Nikon Z6 III, for example, undercuts the R6 Mark III on price. Even the older R6 Mark II is still available and offers a viable alternative without the newer bells and whistles.<a class="view-deal button" href="" target="_blank" rel="nofollow" data-dimension112="a6c0caed-c7fe-4e60-8eff-e90858c66302" data-action="Deal Block" data-label="You're on a budgetIf you need a powerful hybrid camera but want to save some cash, there are strong rival options right now. The Nikon Z6 III, for example, undercuts the R6 Mark III on price. Even the older R6 Mark II is still available and offers a viable alternative without the newer bells and whistles." data-dimension48="You're on a budgetIf you need a powerful hybrid camera but want to save some cash, there are strong rival options right now. The Nikon Z6 III, for example, undercuts the R6 Mark III on price. Even the older R6 Mark II is still available and offers a viable alternative without the newer bells and whistles." data-dimension25="">View Deal</a></p></div><h3 class="article-body__section" id="section-also-consider"><span>Also consider</span></h3>        <div class="featured_product_block featured_block_standard" data-id="4a9cae3d-8c45-4676-b0c1-926db9291e5e">                        <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                                                <div class="featured__title">Sony A7 V</div>                                <div class="stars__reviews"><span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating" class="chunk rating"><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><meta itemprop="bestRating" content="100.0" /><meta itemprop="worstRating" content="0.0" /><meta itemprop="ratingValue" content="100" /></span></div>                </div>                <div class="subtitle__description">                                                            <p><p>As if on cue, Sony released the Alpha A7 V just one month after the R6 Mark III. In comparison, the A7 V is a little pricier than the R6 and doesn't have options for open gate video. It does, however, have a much more diverse lens ecosystem and innovative dual-gain ISO read-out thanks to its partially stacked sensor, which gives a slight edge in stills dynamic range.</p><p><strong>Read our in-depth </strong><a href="https://www.techradar.com/cameras/sony-a7-v-review"><strong>Sony A7 V</strong></a><strong> review</strong></p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a54e2e3f-80c3-4730-a40b-5dae75d8ffff">                        <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                                                <div class="featured__title">Nikon Z6 III</div>                                <div class="stars__reviews"><span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating" class="chunk rating"><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><meta itemprop="bestRating" content="100.0" /><meta itemprop="worstRating" content="0.0" /><meta itemprop="ratingValue" content="100" /></span></div>                </div>                <div class="subtitle__description">                                                            <p><p>Nikon's all-rounder, the Z6 III also features a partially stacked sensor, but with a resolution of just 24MP. That said, video recording is up to 6K 60p, and the Z6 III is blazing fast, also being supported by powerful in-body image stabilization. Launched in July 2024, it has come down in price and can be had for much less than the Canon EOS R6 Mark III.</p><p><strong>Read our in-depth </strong><a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review"><strong>Nikon Z6 III</strong></a><strong> review</strong></p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-i-tested-the-canon-eos-r6-mark-iii"><span>How I tested the Canon EOS R6 Mark III</span></h3><ul><li><strong>I tested a full production model </strong></li><li><strong>I used several lenses, including the RF 24-105mm f/4 kit lens</strong></li><li><strong>Samples were shot in a diverse range of environments, including low light</strong></li><li><strong>Subject detection was tested using real-world situations</strong></li></ul><p>Canon loaned me the R6 Mark III alongside the R8, R6 Mark II, and several lenses for an extensive three-week period. In that time, I was fully able to test the camera in a range of scenarios for both stills and video. </p><p>As an overview, the lenses used include the RF 20mm f/1.4, the RF 85mm f/1.4, the RF 24-70mm f/2.8L, and the RF 24-105mm f/4 - the latter of which is available as a kit lens for the R6 III. All of the above image samples on this page were taken with these lenses in various scenarios, including both mid-day and difficult low-light environments. </p><ul><li><em>First reviewed December 2025</em></li></ul> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/i-tested-the-canon-eos-r6-mark-iii-its-a-near-perfect-hybrid-camera-with-one-major-drawback</link>
                                                                            <description>
                            <![CDATA[ The Canon EOS R6 Mark III takes the fight to Sony and Nikon with an impressive range of upgrades for both video and stills. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Kr78yckp9GpR8zkuzeHbK3</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/q3yq44mL4LqDy5ZijmZtbh-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sun, 11 Jan 2026 01:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 26 Mar 2026 14:28:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Cameras]]></category>
                                                    <category><![CDATA[Mirrorless Cameras]]></category>
                                                                                                <author><![CDATA[ alex.whitelock@futurenet.com (Alex Whitelock) ]]></author>                    <dc:creator><![CDATA[ Alex Whitelock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/FviZV8DMmyweaUanvuy7Jm.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;br&gt;&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/q3yq44mL4LqDy5ZijmZtbh-1280-80.jpg">
                                                            <media:credit><![CDATA[Future / Alex Whitelock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Canon EOS R6 Mark III]]></media:description>                                                            <media:text><![CDATA[Canon EOS R6 Mark III]]></media:text>
                                <media:title type="plain"><![CDATA[Canon EOS R6 Mark III]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/q3yq44mL4LqDy5ZijmZtbh-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <h2 class="article-body__section" id="section-canon-eos-r6-mark-iii-two-minute-review"><span>Canon EOS R6 Mark III: two-minute review</span></h2><p>The Canon R6 Mark III is the brand's latest enthusiast-level hybrid camera, and successor to one of Canon's most popular models. It's perhaps the clearest expression of a 'hybrid' Canon camera yet within its price range, with a fresh 33MP sensor that not only offers a significant bump in resolution (from 24MP), but a host of new video features such as 7K open-gate.</p><p>Outwardly, you could be mistaken in thinking that the Mark III offers a relatively iterative upgrade versus the previous generation. The overall design of the camera is essentially identical. Under the hood, however, subtle tweaks and improvements provide an upgrade that's bigger than the sum of its parts. </p><p>Everything is just a <em>little bit better </em>with the Mark III. You get a nice bump in resolution, a massively expanded video tool-kit, and useful autofocus features from the higher-end bodies like Priority People Detect. Even minor annoyances like video white balance have been smoothed out. Overall, it's an incredibly refined and well-designed camera that simply just works without any fuss. That's high praise, indeed. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6000px;"><p class="vanilla-image-block" style="padding-top:56.13%;"><img id="G3NtUZuyX4M9Z4MH4Fyyua" name="4" alt="Canon EOS R6 Mark III with no lens mounted, next to the RF 20mm f/1.4 and RF 85mm f/1.4 lenses" src="https://cdn.mos.cms.futurecdn.net/G3NtUZuyX4M9Z4MH4Fyyua.jpg" mos="" align="middle" fullscreen="" width="6000" height="3368" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future / Alex Whitelock)</span></figcaption></figure><p>In real-world testing, the R6 Mark III is also a stunning stills and video camera, capable of producing superb results in both fields. In a field where competitors are eager to champion stacked BSI sensors, the Mark III proves that you need neither to achieve great performance. Images are detailed with great dynamic range and flexibility, and you still get an impressive 40fps burst rate, despite the significant jump in resolution.</p><p>Perhaps the biggest stumbling block for the R6 III isn’t necessarily the camera itself, but the increasingly competitive field it sits within. Rival brands are not only producing exceptional cameras currently, but they do so on democratized and open lens mounts.</p><p>For example, the <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review">Nikon Z6 III</a> undercuts the R6 on price, the <a href="https://www.techradar.com/cameras/mirrorless-cameras/panasonic-lumix-s1-ii-review">Panasonic S1 II</a> features more powerful video tools, and the <a href="https://www.techradar.com/cameras/sony-a7-v-review">Sony A7 V</a> falls back on its vast lens ecosystem. In comparison, the R6 III looks like the jack of trades - a safe, if somewhat unexciting pick in the <a href="https://www.techradar.com/news/best-mirrorless-camera">best mirrorless cameras</a> landscape. </p><p>Those already faithful to the Canon RF-Mount will be overjoyed with this camera, however. As previously stated, there's a refined assuredness to the R6 Mark III that makes it a reliable hybrid workhorse. Regardless of whether you're a professional wedding photographer, amateur videographer, or even a serious beginner, it's hard not to recommend the R6 Mark III because of its compelling mix of usability, image quality, and value. Yes, it's pricier than the Mark II, but considering the new sensor (and inflation), you definitely get a good amount of camera for the money here.</p><h3 class="article-body__section" id="section-canon-eos-r6-mark-iii-specs"><span>Canon EOS R6 Mark III specs</span></h3><div ><table><caption>Canon EOS R6 Mark III specs</caption><tbody><tr><td class="firstcol " ><p>Type: </p></td><td  ><p>Mirrorless camera</p></td></tr><tr><td class="firstcol " ><p>Sensor: </p></td><td  ><p>Full-frame (36x24mm) FSI CMOS</p></td></tr><tr><td class="firstcol " ><p>LCD:</p></td><td  ><p>3-inch, fully-articulated, 1.62M dots </p></td></tr><tr><td class="firstcol " ><p>Memory:</p></td><td  ><p>1x UHS-II SD, 1x CFexpress Type B</p></td></tr><tr><td class="firstcol " ><p>Resolution:</p></td><td  ><p>32.5-megapixels </p></td></tr><tr><td class="firstcol " ><p>Video:</p></td><td  ><p>Up to 7K30p (open gate)</p></td></tr><tr><td class="firstcol " ><p>ISO range:</p></td><td  ><p>ISO 50-102,400</p></td></tr><tr><td class="firstcol " ><p>Mechanical Shutter speeds:</p></td><td  ><p>30-1/8000sec</p></td></tr><tr><td class="firstcol " ><p>Electronic Shutter speeds:</p></td><td  ><p>30-1/16000sec</p></td></tr><tr><td class="firstcol " ><p>Viewfinder:</p></td><td  ><p> 3.69M dot, OLED EVF, 0.76x</p></td></tr><tr><td class="firstcol " ><p>Processor:</p></td><td  ><p>DIGIC X</p></td></tr><tr><td class="firstcol " ><p>Connectivity:</p></td><td  ><p>WiFi, Bluetooth, USB-C, HDMI, audio, mic</p></td></tr><tr><td class="firstcol " ><p>Weight:</p></td><td  ><p>609g </p></td></tr></tbody></table></div><div data-widget-type="review" data-model-name="Canon EOS R6 Mark III"></div><h3 class="article-body__section" id="section-canon-eos-r6-mark-iii-price-and-availability"><span>Canon EOS R6 Mark III: Price and availability</span></h3><ul><li><strong>Announced November 6th, 2025</strong></li><li><strong>Body only price of $2,799 / £2,799.99 / AU$4199.95</strong></li><li><strong>Kit options available, including RF 24-105mm f4 L IS</strong></li></ul><p>The R6 Mark III retails for $2,799 / £2,799.99 / AU$4199.95, which makes it pricier than the previous iteration by a few hundred dollars / pounds. Interestingly, the <a href="https://www.techradar.com/reviews/canon-eos-r6-ii-review-hybrid-just-got-better">EOS R6 II</a> isn’t being discontinued (at least, immediately), and instead will be available for a list price of 1,979 / £1,918 / AU$3,099.</p><p>The Mark III is essentially slotting in the market between its two major competitors - the Sony A7 V for $2900 / £2800 and the Nikon Z6 III for $2700 / £2500. Of the three, however, it’s worth noting that the Z6 III has been on the market for the longest time and tends to be particularly partial to price cuts. You’ll likely have to wait a while to find an R6 Mark III or Sony A7 V for anywhere near as cheap as Nikon's alternative.</p><ul><li><strong>Price score: 4/5</strong></li></ul><h3 class="article-body__section" id="section-canon-eos-r6-mark-iii-design"><span>Canon EOS R6 Mark III: Design</span></h3><ul><li><strong>New CF-Express Type B card slot</strong></li><li><strong>3.69M dot 120Hz OLED EVF</strong></li><li><strong>3.0-inch 1.62M dot panel articulating rear display</strong></li></ul><p>What can I say about the design of the R6 Mark III? Well, it’s typical Canon, in the most refined and best manner possible. If you’re familiar with the Mark II, the design is essentially identical, with only a few minor tweaks to the buttons surrounding the shutter, a new tally light, and revisions to the mode dial.</p><p>Is it boring? Well, it’s certainly sensible. All of the camera’s main functions are laid out in a purposeful and meticulous manner. The thumb, for example, naturally rests next to the back-button focus, an AF joystick, and an autofocus mode quick select. On the top, you have the typical three-way on-off switch, top-mounted dial, and extremely useful M-Fn quick dial menu that are again extremely easy to operate.</p><p>All of the above, of course, are fully mappable with the camera’s extensive customization options. A total of nine buttons are fully mapable, so you have plenty of options here for both video and photo applications.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/6miVQydYyCMHWBiGmN2RqZ.jpg" alt="A shot of the R6 Mark III from above, showing the viewfinder housing, hotshoe, and control layout." /><figcaption>The camera is made of a sturdy polymer outer shell with environmental weather sealing<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/HyD9YWs5RwyiHxRT7PFrzi.jpg" alt="A shot of the R6 Mark III from the front, showing the RF lens mount and protective shutter. " /><figcaption>The R6 Mark III has a protective shutter to keep the sensor clean when no lens is mounted.<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Vp5nRNrmRVvuyReBShQ57c.jpg" alt="A shot of the R6 Mark III from above, showing the control layout on the right-hand side of the camera. " /><figcaption>The camera retains the classic Canon button control layout<small role="credit">Future / Alex Whitelock</small></figcaption></figure></figure><p>If you’re already a Canon shooter, no doubt you’ll be right at home here. My only minor criticism is that I wish Canon would add a second ring/middle finger button on the front of the body next to the grip. It’s something that’s featured on the higher-end Canon bodies, but it’s conspicuously missing from the R6 and R5 line. With such expansive customization features, it would be a fantastic addition to the body in my opinion.</p><p>In the hand, the R6 Mark III is sturdy and solid, with a generous grip that pairs well with popular lenses like the 24-70mm f/2.8. As part of the review process, Canon also sent me the <a href="https://www.techradar.com/reviews/canon-eos-r8-review-full-frame-simplified">EOS R8</a>, and in comparison to the lower-end model, the R6 Mark III is much better suited to the chunkier RF glass. Unlike the feather-weight R8, the R6 Mark III balances well with fast primes like the 20mm f/1.4 and 85mm f/1.4 - both of which are noticeably front-heavy on the entry-level model.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/fMLAuUpTaHFfsRrWWETiHi.jpg" alt="A shot of the Canon R6 Mark III lined up next to the R6 Mark II. " /><figcaption>The Canon R6 Mark III next to the Mark II<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/PebLohj6KgTe5xK9Gvzdgi.jpg" alt="A top-down shot of the R6 Mark III next to the R6 Mark II showing the control layout of both cameras." /><figcaption>The cameras are almost identical, with the only changes being to button graphics, the mode dial, and the addition of a tally light.<small role="credit">Future / Alex Whitelock</small></figcaption></figure></figure><p>In terms of viewfinder and display, you get a 3.69M dot 120Hz OLED and 3-inch 1.62M dot panel respectively; both of which are holdovers from the previous model. The R6's displays are bright, relatively wide, and easy to use. No complaints here, although it's worth noting that both the Nikon Z6 III and Sony A7 V do have a slight edge over the R6. In the case of the Nikon, you get a higher-res 5.76M dot EVF, while the Sony A7 V features a 2.1M dot rear display that both articulates and tilts - a handy feature for both stills and video.</p><p>For ports, one of the main changes from the second-generation model is that the Mark III now features one CFexpress Type B slot and one UHS-II SD instead of two of the latter. Upgrading to a CFexpress card will incur a slight cost, but you’re going to need it if you want to record Raw video internally or make full use of the uncapped 40fps burst rate. Videographers will also be pleased to note that the Mark III now features a full-size HDMI port rather than the MicroHDMI on the previous iteration.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/Mtx6a7qBBwBSntwAdTiCci.jpg" alt="Canon EOS R6 Mark III" /><figcaption>The R6 Mark III now features a CF-Express Type B card slot<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/gFjhLuT8EPiVeWB8EkAsJd.jpg" alt="Canon EOS R6 Mark III" /><figcaption>Support for full-size HDMI<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/oYHom2VpqHzHzNKSCV5F7f.jpg" alt="Canon EOS R6 Mark III" /><figcaption>Fully articulating 3-inch rear display<small role="credit">Future / Alex Whitelock</small></figcaption></figure></figure><p>The R6 Mark III now utilizes the newer LP-E6P battery from the R5 Mark II. The older LP-E6NH batteries are still technically supported, but you'll need to use the newer iteration to fully unlock all the R6 Mark III's features. In this case, smartphone connectivity and the full array of 6K open-gate video modes. </p><p>Note that the R6 Mark III's battery is rated for 270 shots with the viewfinder and 510 with the rear screen. On paper, that's significantly lower than the Sony Alpha A7 V's rating of 630 / 750 shots respectively. I wouldn't say battery life is particularly poor, however. In real-world testing, I found the battery life to be far better than the ratings would suggest, with more than enough juice for a full day of stills photography. Videographers may want to pack a second battery just in case, though.</p><ul><li><strong>Design score: 5/5</strong></li></ul><h3 class="article-body__section" id="section-canon-eos-r6-mark-iii-performance-and-features"><span>Canon EOS R6 Mark III: Performance and features</span></h3><ul><li><strong>Reliable autofocus for stills and video</strong></li><li><strong>Registered People Priority mode</strong></li><li><strong>7K footage at 30p ‘open-gate’ </strong></li></ul><p>The R6 Mark III is interesting in that it lacks a few of the high-end features from the R5 II like the ability to control the focus point with your eye, in-camera 'AI' upscaling, and Action Priority modes. What it does offer, however, is rock-solid performance for a vast range of both photo and stills applications. </p><p>As the ‘enthusiast’ level body in the range, the R6 has a lot of ground to cover, but it essentially achieves the mark on all counts. Using the camera, is again, a very refined experience in terms of operation and ease-of-use.</p><p>For example, the R6’s autofocus performance is accurate and reliable even with fully automated operation. A simple press of the ‘set’ button will engage subject tracking, which is easily one of the ‘stickiest’ I’ve ever used on a camera. Even without the advanced bells and whistles of the R5, the R6 Mark III is exceptional at both subject tracking and detection.</p><iframe src="https://content.jwplatform.com/players/MYA8TGgw.html" id="MYA8TGgw" title="R6 Mark III Video Autofocus" width="1920" height="1080" frameborder="0" scrolling="auto" allowfullscreen></iframe><p>There were only a few rare occasions when the autofocus missed the mark. For example, a case in a relatively dimly-lit room where the camera failed to focus on my parents’ cat’s eyes. This subject, with his black coat, is notoriously difficult to photograph. Even specifically engaging the R6 MIII’s animal detection mode gave me a few examples where the camera focused on his ears or whiskers rather than his eyes. </p><p>Another extreme example was a moving human target in a low-light situation. Even with a high-contrast backlit scene the camera slightly missed the mark when shooting with a 20mm prime fully wide open at f/1.4.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/oY776C8binR7huf4YLhJaE.jpg" alt="A low-light scene where a woman's face is backlit by a circular blue window with fluorescent lighting." /><figcaption>The R6 Mark III slightly forward-focused in this extreme low-light scene at f/1.4.<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/cRHvdf5BXWu7dLY8gqZj4E.jpg" alt="A portrait shot of a black cat's face" /><figcaption>The camera ever-so-slightly missed focus on the cat's eye in this scene at f/2.8, instead focusing on the ear.<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/3uzXV3tUVh9i67gBe4nsqE.jpg" alt="A portrait shot of a black cat's face" /><figcaption>The camera still maintained an impressive hit rate, however. This is the next frame in the series and it's in focus.<small role="credit">Future / Alex Whitelock</small></figcaption></figure></figure><p>Are these fair use cases? Well, certainly they are extreme situations where any camera would be tested. By most accounts, the R6 Mark III’s autofocus is still one of the best I’ve ever used on any camera. </p><p>We’re reaching a point now where all major camera brands have excellent out-of-the-box autofocus performance on reasonably priced bodies, but Canon does still have a few unique tricks. The Registered People Priority mode, for example, is the closest thing to a 'killer-app' I've seen on an enthusiast-level camera.</p><p>As a brief overview, this feature allows you to map autofocus tracking to specific faces, with the idea that the camera will prioritize them even in crowded scenarios. If you have a reference shot like a group headshot, then the camera detects and allows you to pick a specific face via the RPP mode.</p><p>During my testing, I didn't have a scenario where I could really stress-test this feature with large groups. In small groups of two to three people, however, the tracking was reliable. Overall, the Registered People Priority mode definitely has the potential to be a useful feature for certain scenarios, like event or wedding photography.</p><div ><table><caption>Canon EOS R6 Mark III video modes</caption><tbody><tr><td class="firstcol " ><p><strong>Aspect / Mode</strong></p></td><td  ><p><strong>Dimensions</strong></p></td><td  ><p><strong>Frame rates</strong></p></td></tr><tr><td class="firstcol " ><p><strong>3:2 / 7K RAW</strong></p></td><td  ><p>6960 x 4640</p></td><td  ><p>30, 25, 24, 23.98</p></td></tr><tr><td class="firstcol " ><p><strong>3:2 / 7K Compressed</strong></p></td><td  ><p>6912 x 4608</p></td><td  ><p>30, 25, 24, 23.98</p></td></tr><tr><td class="firstcol " ><p><strong>1.89:1 / 7K</strong></p></td><td  ><p>6960 x 3672</p></td><td  ><p>60, 50, 48, 30, 25, 24, 23.98</p></td></tr><tr><td class="firstcol " ><p><strong>1.89:1 / DCI 4K</strong></p></td><td  ><p>4096 x 2160</p></td><td  ><p>120, 100, 60, 50, 48, 30, 25, 24, 23.98</p></td></tr><tr><td class="firstcol " ><p><strong>1.89:1 / DCI 2K</strong></p></td><td  ><p>2048 x 1080</p></td><td  ><p>180, 150, 120, 100, 60, 50, 48, 30, 25, 24, 23.98</p></td></tr><tr><td class="firstcol " ><p><strong>16:9 / UHD 4K</strong></p></td><td  ><p>3840 x 2160</p></td><td  ><p>120, 100, 60, 50, 48, 30, 25, 24, 23.98</p></td></tr><tr><td class="firstcol " ><p><strong>16:9 / Full HD</strong></p></td><td  ><p>1920 x 1080</p></td><td  ><p>180, 150, 120, 100, 60, 50, 48, 30, 25, 24, 23.98</p></td></tr></tbody></table></div><p>In terms of video, the R6 Mark III features an impressive array of recording options. There's not only the option for oversampled 4K up to 120p, but 7K footage at 30p ‘open-gate’ on the camera’s native 3:2 aspect ratio. For maximum post-production flexibility, there’s the option to shoot in Canon’s proprietary Cinema Raw format or the brand’s Clog 2 or Clog 3 profiles. </p><p>If all these features look familiar, it’s because the R6 Mark III shares the same sensor and bones as the Canon EOS C50. Unlike its video-centric sibling, however, the R6 doesn’t feature an in-built fan, so you will face restricted recording times for the heavier open-gate and 7K capture modes. That's also a key advantage of the rival Panasonic S1 II, alongside support for 120p at 4K. </p><p>One other upgrade for the Mark III is the camera’s overall burst-rate performance. While the camera lacks the Action Priority autofocus mode from the higher-end Canon bodies, it manages to retain the 12fps mechanical / 40fps e-shutter burst rates from the previous model despite the significant jump in resolution. You’ve still got the helpful inclusion of pre-burst capture here, but unlike the Mark II, the III doesn’t feature a standalone “Raw Burst mode” to enable it. It’s instead now integrated into the standard drive mode menu.</p><ul><li><strong>Performance score: 5/5</strong></li></ul><h3 class="article-body__section" id="section-canon-eos-r6-mark-iii-image-quality"><span>Canon EOS R6 Mark III: Image quality</span></h3><ul><li><strong>33MP resolution (up from 24MP)</strong></li><li><strong>Pleasing, warm colors</strong></li><li><strong>Sharp video with flexible profiles</strong></li></ul><p>The Canon R6 Mark III is somewhat unusual in its peer group in that its sensor is neither back-side-illuminated nor ‘stacked’ like rivals from Sony or Nikon. It's an interesting distinction because rivals have long trumpeted the various advantages of these additions in a world where sensor development has seemingly slowed in recent years.</p><p>On paper, a stacked sensor does enable faster readout speeds, whereas a back-side-illuminated sensor should, in theory, give you cleaner images at high ISO. <a href="https://www.dpreview.com/articles/1731357282/sony-a7-v-dynamic-range-test-studio-scene">Recent testing</a> has even proven that the Sony A7 V and Panasonic S1 II have <em>slightly</em> better ISO invariance than the Canon R6 Mark III thanks to dual-gain readouts.</p><p>So, does the Mark III lag behind the competition in terms of image quality? I'd have a hard time believing so. Based on real-world testing, I've found the camera to produce consistently excellent stills. </p><p>Out in the wild, I imagine the differences between all of these cameras is likely to be so minimal that you'd almost certainly not notice outside of incredibly niche use cases. It certainly shouldn't be the main deciding factor behind these cameras; ergonomics, video features, and available lenses are all much more important.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/r3F2rtpS6npnZWf8irJuyE.jpg" alt="A wide-angle shot of Bristol Harbour taken at sunset" /><figcaption>Original shot, RAW, shot with the RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/VfJxdwyfgewNWZgaobZGQV.jpg" alt="A wide-angle shot of Bristol Harbour taken at sunset" /><figcaption>Same scene, shadows lifted to taste in Adobe Lightroom<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/QscQHMKY6ZwRvmrVVprUTC.jpg" alt="A wide-angle shot of St Nick's market in Bristol, showing market stands and the building's large central skylight." /><figcaption>Another RAW example taken with the same 24-70mm f/2.8 lens<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/rmsbs8r7E5LHB9T7ZR6zuU.jpg" alt="A wide-angle shot of St Nick's market in Bristol, showing market stands and the building's large central skylight." /><figcaption>Same scene, shadows lifted to taste in Adobe Lightroom<small role="credit">Future / Alex Whitelock</small></figcaption></figure></figure><p>In terms of dynamic range, for example, you have heaps to work with here. Despite the significant increase in resolution from the previous iteration, the R6 Mark III produces lovely, clean RAW files (and even JPEGs) with ample headroom.</p><p>On several test shots, I was able to salvage significant details from a scene without much color cast or noise. Zooming in, noise is certainly still present, but it's relatively well controlled and very much in line with other modern full-frame bodies.</p><p>In low light the R6 Mark III handles exceptionally well, too. I shot a few hundred images in a local indoor amusement park that features a host of strobe and fluorescent lighting. It's the kind of environment that not only tests autofocus to the extreme, but often results in strange colors that are a nightmare to post-process. </p><p>When I pull up the files from the R6 Mark III, colors are well captured, even at ISO 10,000 and over. The first example in the gallery below was shot at that ISO, and the colors are absolutely spot-on for the scene, despite there being noise present in some of the shadows. Again, the R6 Mark III is an extremely capable stills camera in real-world testing. </p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/vDQ4bsQ3FXxx2Lczs5DVS4.jpg" alt="Scene with three fluorescent desk lamps arranged in a line with an industrial fluorescent backdrop. " /><figcaption>RAW sample shot, ISO 10,000, taken with RF 20mm f/1.4<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/2ZswMKWM4Erv3tSmYJEYmB.jpg" alt="Image of an optical illusion in a theme park, where a series of books is arranged to look like an infinite tunnel." /><figcaption>RAW sample shot, ISO 1,250, taken with RF 20mm f/1.4<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/TmhgsPrzWMX6Q4M7ZRn6PD.jpg" alt="Scene from an indoor theme park, where various objects are arranged in a post-industrial scene with low light" /><figcaption>RAW sample shot, ISO 320, taken with RF 20mm f/1.4<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/pqAQGB8ZJWZCevjmpdZ9LE.jpg" alt="Scene from an indoor theme park, where a large face is being projected with distortion onto a fluorescent backdrop. " /><figcaption>RAW sample shot, ISO 640, taken with RF 20mm f/1.4<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/oRkaaKZ8x64mZyxqNLNk8E.jpg" alt="Scene from an indoor theme park, where a room features various lines and shapes to form a large optical illusion. " /><figcaption>RAW sample shot, ISO 200, taken with RF 20mm f/1.4<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/XsTeNqaL4T9uvMWLYZGevC.jpg" alt="An indoor scene where various objects are laid out in a steam punk style scene, including paper notes, clocks, books, and various mechanical contraptions." /><figcaption>RAW sample shot, ISO 1,600, taken with RF 20mm f/1.4<small role="credit">Future / Alex Whitelock</small></figcaption></figure></figure><p>Briefly touching on resolution; the upgrade from 24MP to 33MP does give you a nice bump in cropping potential without resulting in massive file sizes. Arguably, 24MP is still more than enough for most use cases, but 33MP is definitely a 'nice to have'. I certainly appreciated the little bit extra when cropping all the sample images on this page from the camera's native 3:2 to a web-friendly 16:9 format.</p><p>Colors are gorgeous, too. Even with RAW files, the images have a pleasing warmth to them without being overbearing. Skin tones look great straight from the camera, and in all cases, the files were great to work on in <a href="https://www.techradar.com/pro/software-services/adobe-lightroom-2024-review">Adobe Lightroom</a>.</p><p>In the gallery below, you can see a selection of RAW files. The opening shots are tweaked in Lightroom to my own tastes, whereas the following portrait shots show you both RAW files and a few of the camera's built-in JPEG profiles.</p><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/vMZMCWBMDR2NQDwKvCTRTD.jpg" alt="A scene of Bristol Harbour, with a boat in the foreground" /><figcaption>RAW edited to taste in Lightroom, taken with RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/QKvmmgEURuQqXQxhEM25mC.jpg" alt="Shot of an ornate building in Bristol, UK" /><figcaption>RAW edited to taste in Lightroom, taken with RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/mf9Y6NrpK3y3ap7wUpgrXE.jpg" alt="Shot of a large graffiti dog on the side of a building in Bristol, UK" /><figcaption>RAW edited to taste in Lightroom, taken with RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/TXa7SPjQCsLKrpcNTJAnvE.jpg" alt="Shot of the old harbour cranes in Bristol, UK" /><figcaption>RAW edited to taste in Lightroom, taken with RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/c4CEpQHj9KcWzGxfwNqZ4D.jpg" alt="Shot of St Nick's market in Bristol UK, showing food stands and the building's skylight." /><figcaption>RAW edited to taste in Lightroom, taken with RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/wKz8fj5dYYWz3ebwdTAgt9.jpg" alt="Shot of St Nick's market in Bristol, UK, showing various stands and signs" /><figcaption>RAW edited to taste in Lightroom, taken with RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/gihQtEZyMtrxSDyhC9YYiD.jpg" alt="Outside shot of a pub in Bristol, with a bench and multi-coloured phone box painted in rainbow colours." /><figcaption>RAW edited to taste in Lightroom, taken with RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/7MJ3FbKKqWnGQ767GT3DLG.jpg" alt="A portrait shot of a man, with a close-up of his face" /><figcaption>An example of a RAW file from a studio scene, taken with the RF 24-70mm f/2.8<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/BbzrtkeZP24qLFY2KtX7K6.jpg" alt="Three portait headshots of a man, with different JPEG profiles, arrayed next to each other" /><figcaption>An example of a RAW file, next to the camera's 'Vivid' and 'Warm' JPEG profiles<small role="credit">Future / Alex Whitelock</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/FG6dVV2HBKwELkaXU5SUxA.jpg" alt="Three identical vertical shots of an abandoned building, arrayed next to each other to showcase the Canon R6 Mark III's different JPEG profiles." /><figcaption>Examples of the camera's black-and-white, 'Vivid', and 'Warm' JPEG profiles<small role="credit">Future / Alex Whitelock</small></figcaption></figure></figure><p>For video, you have a flexible set-up thanks to the R6 Mark III's myriad record modes and support for Clog2 and Clog3 formats. Of the two, the former gets you a flatter image with the most dynamic range possible for color grading, while the latter offers a more saturated and clean image for quick and easy editing. In either case, you can upload your own LUTs to the camera, and white balance can also be set in video mode, which was a common annoyance with the previous model. </p><p>As you'd imagine with a body that shares the same sensor as the <a href="https://www.techradar.com/cameras/video-cameras/canon-eos-c50-review">Canon EOS C50</a>, the R6 Mark III captures excellent footage. In my testing, I mostly used Canon's proprietary Canon 709 standard color profile (non-flattened), and the 4K footage in particular was fantastic. Colors were rich but true-to-life, the image was detailed, and there was plenty of dynamic range. </p><p>For an easy video workflow, there is very little to fault the R6 Mark III on. Even if you're a video-heavy hybrid shooter, don't overlook the Mark III in favor of the C50. You get a great video toolkit here with the added benefit of image stabilization and a mechanical shutter for stills. </p><iframe src="https://content.jwplatform.com/players/iQRqr2mz.html" id="iQRqr2mz" title="R6 Mark III Sample Clips" width="1920" height="1080" frameborder="0" scrolling="auto" allowfullscreen></iframe><ul><li><strong>Image quality score: 4.5/5</strong></li></ul><h3 class="article-body__section" id="section-canon-eos-r6-mark-iii-testing-scorecard"><span>Canon EOS R6 Mark III: testing scorecard </span></h3><div ><table><caption>Canon EOS R6 Mark III</caption><thead><tr><th class="firstcol " ><p><strong>Attributes</strong></p></th><th  ><p><strong>Notes</strong></p></th><th  ><p><strong>Rating</strong></p></th></tr></thead><tbody><tr><td class="firstcol " ><p>Price</p></td><td  ><p>The R6 Mark III is well priced considering the level of performance. That said, it is pricier than the previous iteration, and it sits within a competitive field. </p></td><td  ><p>4/5</p></td></tr><tr><td class="firstcol " ><p>Design</p></td><td  ><p>The R6 Mark III is almost identical to the previous iteration. It's a super design, however, with fantastic ergonomics and customization.</p></td><td  ><p>5/5</p></td></tr><tr><td class="firstcol " ><p>Performance</p></td><td  ><p>Autofocus is superb for both stills and video. IBIS works admirably. Registered People Priority is a genuinely useful feature.</p></td><td  ><p>5/5</p></td></tr><tr><td class="firstcol " ><p>Image quality</p></td><td  ><p>Great straight-out-of-camera files for both stills and video. Flexible RAWs, and a huge array of video formats for both casual and professional use.</p></td><td  ><p>4.5/5</p></td></tr></tbody></table></div><h3 class="article-body__section" id="section-should-i-buy-the-canon-eos-r6-mark-iii"><span>Should I buy the Canon EOS R6 Mark III?</span></h3><h2 id="buy-it-if-3">Buy it if...</h2><div class="product"><p><strong>You're already invested in the Canon RF mount</strong></p><p>Those already invested in the eco-system will absolutely love the R6 Mark III. It sits in a competitive field, but if you already have plenty of RF glass, then you're getting a lot of camera for your money here.<a class="view-deal button" href="" target="_blank" rel="nofollow" data-dimension112="055bca6e-1443-4402-b4cc-6de8dc8730ee" data-action="Deal Block" data-label="You're already invested in the Canon RF mountThose already invested in the eco-system will absolutely love the R6 Mark III. It sits in a competitive field, but if you already have plenty of RF glass, then you're getting a lot of camera for your money here." data-dimension48="You're already invested in the Canon RF mountThose already invested in the eco-system will absolutely love the R6 Mark III. It sits in a competitive field, but if you already have plenty of RF glass, then you're getting a lot of camera for your money here." data-dimension25="">View Deal</a></p></div><div class="product"><p><strong>You shoot stills, with a bit of video</strong></p><p>The Canon R6 Mark III is perfect if you're primarily a photographer but also need an easy video workflow. You get everything you need here for excellent results.<a class="view-deal button" href="" target="_blank" rel="nofollow" data-dimension112="9f9fdc11-8d67-4564-9fcb-18cd4a7a9b4f" data-action="Deal Block" data-label="You shoot stills, with a bit of videoThe Canon R6 Mark III is perfect if you're primarily a photographer but also need an easy video workflow. You get everything you need here for excellent results." data-dimension48="You shoot stills, with a bit of videoThe Canon R6 Mark III is perfect if you're primarily a photographer but also need an easy video workflow. You get everything you need here for excellent results." data-dimension25="">View Deal</a></p></div><h2 id="don-t-buy-it-if-3">Don't buy it if...</h2><div class="product"><p><strong>You need advanced video options</strong></p><p>With that said, if you're primarily a videographer, you may want to consider the Canon EOS R50 or Panasonic S1 II. Both include longer recording times thanks to internal fans. <a class="view-deal button" href="" target="_blank" rel="nofollow" data-dimension112="d6457375-e252-425b-8af1-493d2a2dda95" data-action="Deal Block" data-label="You need advanced video optionsWith that said, if you're primarily a videographer, you may want to consider the Canon EOS R50 or Panasonic S1 II. Both include longer recording times thanks to internal fans." data-dimension48="You need advanced video optionsWith that said, if you're primarily a videographer, you may want to consider the Canon EOS R50 or Panasonic S1 II. Both include longer recording times thanks to internal fans." data-dimension25="">View Deal</a></p></div><div class="product"><p><strong>You're on a budget</strong></p><p>If you need a powerful hybrid camera but want to save some cash, there are strong rival options right now. The Nikon Z6 III, for example, undercuts the R6 Mark III on price. Even the older R6 Mark II is still available and offers a viable alternative without the newer bells and whistles.<a class="view-deal button" href="" target="_blank" rel="nofollow" data-dimension112="a6c0caed-c7fe-4e60-8eff-e90858c66302" data-action="Deal Block" data-label="You're on a budgetIf you need a powerful hybrid camera but want to save some cash, there are strong rival options right now. The Nikon Z6 III, for example, undercuts the R6 Mark III on price. Even the older R6 Mark II is still available and offers a viable alternative without the newer bells and whistles." data-dimension48="You're on a budgetIf you need a powerful hybrid camera but want to save some cash, there are strong rival options right now. The Nikon Z6 III, for example, undercuts the R6 Mark III on price. Even the older R6 Mark II is still available and offers a viable alternative without the newer bells and whistles." data-dimension25="">View Deal</a></p></div><h3 class="article-body__section" id="section-also-consider"><span>Also consider</span></h3>        <div class="featured_product_block featured_block_standard" data-id="4a9cae3d-8c45-4676-b0c1-926db9291e5e">                        <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                                                <div class="featured__title">Sony A7 V</div>                                <div class="stars__reviews"><span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating" class="chunk rating"><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><meta itemprop="bestRating" content="100.0" /><meta itemprop="worstRating" content="0.0" /><meta itemprop="ratingValue" content="100" /></span></div>                </div>                <div class="subtitle__description">                                                            <p><p>As if on cue, Sony released the Alpha A7 V just one month after the R6 Mark III. In comparison, the A7 V is a little pricier than the R6 and doesn't have options for open gate video. It does, however, have a much more diverse lens ecosystem and innovative dual-gain ISO read-out thanks to its partially stacked sensor, which gives a slight edge in stills dynamic range.</p><p><strong>Read our in-depth </strong><a href="https://www.techradar.com/cameras/sony-a7-v-review"><strong>Sony A7 V</strong></a><strong> review</strong></p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a54e2e3f-80c3-4730-a40b-5dae75d8ffff">                        <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                                                <div class="featured__title">Nikon Z6 III</div>                                <div class="stars__reviews"><span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating" class="chunk rating"><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><span class="icon icon-star"> </span><meta itemprop="bestRating" content="100.0" /><meta itemprop="worstRating" content="0.0" /><meta itemprop="ratingValue" content="100" /></span></div>                </div>                <div class="subtitle__description">                                                            <p><p>Nikon's all-rounder, the Z6 III also features a partially stacked sensor, but with a resolution of just 24MP. That said, video recording is up to 6K 60p, and the Z6 III is blazing fast, also being supported by powerful in-body image stabilization. Launched in July 2024, it has come down in price and can be had for much less than the Canon EOS R6 Mark III.</p><p><strong>Read our in-depth </strong><a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-z6-iii-review"><strong>Nikon Z6 III</strong></a><strong> review</strong></p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-i-tested-the-canon-eos-r6-mark-iii"><span>How I tested the Canon EOS R6 Mark III</span></h3><ul><li><strong>I tested a full production model </strong></li><li><strong>I used several lenses, including the RF 24-105mm f/4 kit lens</strong></li><li><strong>Samples were shot in a diverse range of environments, including low light</strong></li><li><strong>Subject detection was tested using real-world situations</strong></li></ul><p>Canon loaned me the R6 Mark III alongside the R8, R6 Mark II, and several lenses for an extensive three-week period. In that time, I was fully able to test the camera in a range of scenarios for both stills and video. </p><p>As an overview, the lenses used include the RF 20mm f/1.4, the RF 85mm f/1.4, the RF 24-70mm f/2.8L, and the RF 24-105mm f/4 - the latter of which is available as a kit lens for the R6 III. All of the above image samples on this page were taken with these lenses in various scenarios, including both mid-day and difficult low-light environments. </p><ul><li><em>First reviewed December 2025</em></li></ul>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
                                <item>
                                                            <title><![CDATA[ The 5 biggest Nikon camera rumors for 2026 – from a D500 successor to Red-inspired video powerhouses ]]></title>
                                                                                                <dc:content><![CDATA[ <p>A recent <a href="https://www.nikon.com/company/ir/ir_library/result/qa/2026_2q/20251113_e.pdf" target="_blank">questionnaire for Nikon's Financial Results for the 2nd Quarter of 2025</a> hints at the company being focused on producing new APS-C cameras. These smaller bodies are said to be outperforming their larger and more expensive full-frame counterparts, with Nikon stating “market trends show increased popularity of APS-C products over full-sized products”, which is hardly surprising given the cost of living crisis. </p><p>If you need to, you can check out our <a href="https://www.techradar.com/cameras/photography/aps-c-vs-full-frame">APS-C vs full-frame explainer</a> which unpacks the key differences, including the pros and cons to each sensor format. In short – APS-C sensors are smaller and therefore more affordable than full-frame sensors, meaning camera bodies (and lenses) can be made smaller and for less. </p><p>In fact, you can fit two APS-C sensors inside a full-frame 35mm one with a little room to spare. The drawback is that it's more difficult to squeeze so many pixels on to such a small chip without degrading image quality and noise handling. Depth of field also cannot match a full-frame chip, but shallow depth of field effects (blurry backgrounds) are still much better than on cameras with smaller sensors such as compacts and smartphones. Image quality is known for being very good, too.</p><p>Fujifilm, Sony, Canon, Nikon and Ricoh / Pentax all have their skin in the APS-C game and, according to tipsters, Nikon could up the ante in this format this year. So as we transition into 2026 let’s have some fun crystal ball gazing and try to make some predictions on what Nikon could bring out this year if it did bring out some new APS-C mirrorless cameras.</p><h3 class="article-body__section" id="section-nikon-z500"><span>Nikon Z500</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/AucdTgYpGsgPpdE7RbSXa7.jpg" alt="A Nikon D500 product shot on a yellow background" /><figcaption><small role="credit">Nikon</small></figcaption></figure></figure><p>The <a href="https://www.techradar.com/reviews/cameras-and-camcorders/cameras/digital-slrs-hybrids/nikon-d500-1312621/review">Nikon D500</a> holds a special place in my heart because it was one of the first ‘professional’ cameras I owned. The now 10-year-old APS-C DSLR was aimed at professionals who demanded the speed of rapid burst rates and smaller files that came from its smaller APS-C sensor and was a hit with wildlife, sports and events photographers.</p><p>I used my Nikon D500 for all sorts of photography that required a high frame rate, from confetti throwing at wedding ceremonies to long summer evenings in my local kingfisher hide hoping that its 10fps would catch the precise action moment I was looking for. The Nikon D500 was of course a DSLR and it hit the shelves in 2016, but since then we’ve seen Nikon make the shift to mirrorless cameras and this flagship APS-C line has seemingly been left behind. Could 2026 be the year that this changes?</p><p>We of course have the Z50 II, Z30 and Zfc, all of which I think have their own chance of being updated soon (read more below). However, these cameras aren’t too different from the now decade old D500, with all having a 20.9MP APS-C sensor and top frame rate of 11 fps. Mirrorless cameras can however, shoot much faster than this so if Nikon were to bring out a D500-style mirrorless – let's call it a Z500 – camera I would expect it to have more resolution, possibly 26MP or 30MP, a faster burst rate and a more professional body with comprehensive weather sealing, possibly even borrowing the body of the Nikon Z6 III. I would also want a joystick on the back of the camera to change the AF point quickly.</p><p>Nikon doesn’t really have a flagship APS-C camera for professionals at present, yet Canon dropped its <a href="https://www.techradar.com/reviews/canon-eos-r7">EOS R7</a> some time ago, which has a weather-sealed body, 32.5MP APS-C sensor and 15fps burst mode. With the Canon EOS R7 coming up to four years old it’s likely <a href="https://www.techradar.com/cameras/the-12-most-exciting-cameras-to-expect-in-2026-from-djis-first-360-drone-to-the-iphone-18">due an update soon</a>, so Nikon will need to bring out something special to compete with it, so here's hoping whatever Nikon brings out it's an absolute belter!</p><div data-widget-type="merchantlink" data-model-name="Nikon D500"></div><h3 class="article-body__section" id="section-nikon-z30-ii"><span>Nikon Z30 II</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/MsSiPCTcdJSAPcV5Mm4YE8.jpg" alt="Nikon Z30" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/gGfmgdekcHYggi3DaDQ2DB.jpg" alt="Nikon Z30" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/hnxcNfky27HUESSsEqTQmB.jpg" alt="Nikon Z30" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/C7rbbWTvQbrLhYRvvNSHeA.jpg" alt="Nikon Z30" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/nD4LkszM3jJeT8wSRFZN4A.jpg" alt="Nikon Z30" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/6UMCcVfth5c7KBrwnwbuPE.jpg" alt="The Nikon Z30 camera on a wooden ledge" /><figcaption><small role="credit">Future</small></figcaption></figure></figure><p>August this year marks the four year anniversary of the <a href="https://www.techradar.com/reviews/nikon-z30">Nikon Z30</a>, the company’s popular APS-C camera which is a great choice for those getting into photography with its budget-friendly price point and great image quality from its 20.9MP sensor. </p><p>The Nikon Z30 lacks some desirable features like an EVF (electronic viewfinder) and headphone jack, but its low price of $697 / £479 make it the most affordable mirrorless APS-C camera currently in the Nikon lineup. An updated Z30 II could feature more megapixels to go head-to-head with Sony’s 24.2MP <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-zv-e10-ii-review">ZV-E10 II</a> and Canon’s 24.2MP <a href="https://www.techradar.com/cameras/video-cameras/canon-eos-r50-v-review">EOS R50V</a>, because at just 20.9MP it does lag a little behind the competition. </p><p>The Nikon Z30 is no slouch when it comes to video though, so I think its 4K capabilities will be enhanced, with potentially better heat management or more efficient processing included to help extend recording times. I also think it would be a good move for Nikon to include open gate recording which will make it more appealing to video and content creators.</p><p>In-body image stabilization (IBIS), an EVF and a headphone jack would be welcome upgrades. Sadly, I don’t think we’re likely to see these as Nikon tends to save them for its more premium cameras and omitting them also helps keep the price of the Z30 range down so that it’s more accessible to entry-level photographers.</p><div data-widget-type="merchantlink" data-model-name="Nikon Z30 + 16-50mm kit lens"></div><h3 class="article-body__section" id="section-nikon-zr-c"><span>Nikon ZR C</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/k8hJgLvwofVxTwSyJpDCjV.jpg" alt="Nikon ZR product photos – inside a dedicated SmallRig cage, held by user" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/gb3Ax5kcKkrsofHwXGh6sj.jpg" alt="Nikon ZR camera under low key magenta lighting" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/2NZvtP5BZgP5zszXfrPbiV.jpg" alt="Nikon ZR product photos – camera on a wooden table" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/APTgKbiasaj6ZB9u2kpHzj.jpg" alt="Nikon ZR camera, no lens,  under low key magenta lighting" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/W9wu5dPCi6w9rhZUs9PAiV.jpg" alt="Nikon ZR product photos – camera on a wooden table, view of its top plate" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/how3PEM66xRf5AQCQ42Tpj.jpg" alt="Nikon ZR camera under low key magenta lighting" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/94LtYEiUvFjjzuh56Ms7DU.jpg" alt="Nikon ZR product photos – camera on a wooden table, screen flipped out" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure></figure><p>While we have no concrete evidence, several rumor sites online claim that we’ll see a <a href="https://www.techradar.com/cameras/the-12-most-exciting-cameras-to-expect-in-2026-from-djis-first-360-drone-to-the-iphone-18">Nikon ZR C in Q4 of 2026</a>. If true, the ZR C will be a cheaper alternative to the already popular Nikon ZR released back in October 2025 and was the company's first Nikon-Red hybrid camera to employ Red color science and R3D RAW workflow.</p><p>The <a href="https://www.techradar.com/cameras/video-cameras/nikon-zr-review-cinema-cameras-just-got-a-major-new-player">Nikon ZR</a> uses a partially stacked full-frame 24.5MP chip and is therefore quite expensive, costing around $2200 /£2199. There could therefore be room for a more affordable video-centric Nikon-Red body using a smaller APS-C chip which would make it more affordable.</p><p>Smaller APS-C video-first cameras have been all the rage in recent years, with Canon creating a video version of its popular entry level <a href="https://www.techradar.com/news/the-canon-eos-r50-marks-an-unofficial-end-to-the-hobbyist-eos-m-series">Canon EOS R50</a> with the <a href="https://www.techradar.com/cameras/video-cameras/canon-eos-r50-v-review">Canon EOS R50 V</a>, and the <a href="https://www.techradar.com/reviews/sony-fx30">Sony Cinema Line FX30</a>. I would guess if Nikon did come out with a Nikon ZR C it would sit towards the higher end for more professional video creators and go toe-to-toe with Sony’s FX30.</p><div data-widget-type="merchantlink" data-model-name="Nikon ZR"></div><h3 class="article-body__section" id="section-nikon-z-fc-ii"><span>Nikon Z fc II</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/7H8hjRfF3WAKDhAvuZe6Si.jpg" alt="The Nikon Z fc camera on a shelf" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/VF9DgJNXPawUt9DPzbr754.jpg" alt="A dial on the Nikon Z fc camera" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/AeZufAksSiaotWjAtZDgej.jpg" alt="The Nikon Z fc camera on a park bench" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Ub7KRe8XkSQ6jCa2hPkvji.jpg" alt="The Nikon Z fc camera on a shelf" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/X5T8rJXZA82qDWdWPoshj.jpg" alt="The rear screen of the Nikon Z fc" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/de5U3DvoSLw8ifDnDmuFQo.jpg" alt="The top plate dials of the Nikon Z fc" /><figcaption><small role="credit">Future</small></figcaption></figure></figure><p>It’s been a hot minute since we’ve had a new retro-style camera from Nikon, with the likes of the <a href="https://www.techradar.com/reviews/nikon-z-fc">Nikon Z fc</a> in June 2021 and the <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-zf-review">Nikon ZF</a> following shortly after in September 2023.</p><p>While the ZF came out more recently, it’s a full-frame body costing more than twice the price of its APS-C Nikon Z fc counterpart. June this year will take us to the five year anniversary of the Nikon Z fc, so it could be the perfect time for Nikon to bring out an updated replacement and money is tight so we’d all appreciate the more attractive price-point that comes from an APS-C sensor body.</p><ul><li>Check out our <a href="https://www.techradar.com/news/best-nikon-camera"><strong>Best Nikon cameras</strong></a> guide</li></ul><p>Technology moves fast in the world of photography and a lot has changed since June 2021 when the original Nikon Z fc was released. If a mark II update did come to fruition I would expect Nikon to improve its 20.9MP APS-C sensor, boosting the resolution perhaps to either 26MP or 32MP to make it a bit more competitive to its Canon and Sony rivals. I would also like to see the sensor become partially, or preferably fully, stacked to bolster the dynamic range, too.</p><p>The Expeed 6 processor found in the Nikon Z fc is also a bit long in the tooth now and I would expect this to be updated to the current Expeed 7 processors used in cameras such as the <a href="https://www.techradar.com/news/61mp-nikon-z8-full-frame-mirrorless-camera-rumored-to-launch-in-2020">Nikon Z8</a> and <a href="https://www.techradar.com/news/nikon-z9-expected-to-match-canon-eos-r3-for-resolution-and-speed">Nikon Z9</a>. This could mean faster burst frame rates than the Nikon Zfc’s 11fps, I would also expect video features to be improved as a result, too.</p><div data-widget-type="merchantlink" data-model-name="Nikon Z fc"></div><h3 class="article-body__section" id="section-potential-full-frame-updates"><span>Potential full-frame updates</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/tM9beERHQPgsKLapqoCnjH.jpg" alt="Nikon Z9 on a bench in front of a wooden cabin" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/bpSNBda49NKcXW6H6SGHaP.jpg" alt="Nikon Z7 II" /><figcaption><small role="credit">Future</small></figcaption></figure></figure><p>I’d be astonished if Nikon kept the new camera releases solely to APS-C this year. And of the full-frame updates we're overdue, both the <a href="https://www.techradar.com/news/nikon-z9-expected-to-match-canon-eos-r3-for-resolution-and-speed">Nikon Z9</a> and <a href="https://www.techradar.com/reviews/nikon-z7-ii">Nikon Z7 II</a> are likely candidates. Could 2026 be the year we get new models in these lines?</p><p>Many rumors pointed to an announcement window in October / November 2025 for the long-awaited Nikon Z9 II, though this never materialized. The original Nikon Z9 made its debut in October 2021 so the camera is over four years old at this point and with Sony and Canon timing their flagship full-frame models around the Olympics, it could perhaps be a good strategy for Nikon to time its release of its Z9 II for the winter Olympics this year.</p><p>If a Nikon Z9 II did hit the shelves (and slopes) this year, a global shutter, Expeed 8 processor, 4-axis screen and Red video tech would be high up on my personal wishlist.</p><p>Lastly, we have the Nikon Z7 series and with the Nikon Z7 II releasing all the way back in 2020 it’s seriously overdue an update. I’d expect to see a higher pixel count than the Z7 II, potentially 61MP or greater to compete with the <a href="https://www.techradar.com/reviews/sony-a7r-v">Sony A7R V</a>, Expeed 7 processor for faster frame rates and better video, potentially 8K 60p, too. But we’ll just have to wait and see what 2026 brings for Nikon and to see which of our predictions come true.</p><div data-widget-type="merchantlink" data-model-name="Nikon Z9"></div><div data-widget-type="multimodelreview" data-model-name="Nikon D500,Nikon Z30 + 16-50mm kit lens,Nikon ZR,Nikon Z fc,Nikon Z9,Nikon Z7"></div> ]]></dc:content>
                                                                                                                                            <link>https://www.techradar.com/cameras/mirrorless-cameras/the-5-biggest-nikon-camera-rumors-for-2026-from-a-d500-successor-to-red-inspired-video-powerhouses</link>
                                                                            <description>
                            <![CDATA[ Nikon has suggested it's focusing on producing new APS-C mirrorless cameras – here are the likely 2026 contenders. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">PYcTTuLBWTzZDgqnBbKLWM</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/bJorbDgDQPWJaJtzgdMHVU-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 07 Jan 2026 15:35:15 +0000</pubDate>                                                                                                                                <updated>Wed, 07 Jan 2026 15:53:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Mirrorless Cameras]]></category>
                                                    <category><![CDATA[Cameras]]></category>
                                                                                                                    <dc:creator><![CDATA[ Dan Mold ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/8JSm43BDYzF7nFtCWVb7qc.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Dan Mold is a Cambridgeshire-based, prize-winning photographer and journalist with over 14 years of experience with a passion for travel, wildlife and portraiture. He was formerly the technical editor for Digital Photo, Photoshop editor for Practical Photography and deputy editor for PhotoPlus: the Canon magazine. During that time, he’s written in the region of 1,000 articles on photography and judged over 30,000 images in monthly photo contests, so it’s fair to say he knows a thing or two when it comes to the latest photography and camera tech&lt;/p&gt; ]]></dc:description>
                                                                                                                                <cf:isSponsored>false</cf:isSponsored>
                <cf:hasAffiliateLinks>false</cf:hasAffiliateLinks>
                <cf:isPaid>false</cf:isPaid>
                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bJorbDgDQPWJaJtzgdMHVU-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A side-by-side split shot with a white diagonal line down the middle separating two images of a Nikon Z fc (left) and Nikon D500 with lens attached (right)]]></media:description>                                                            <media:text><![CDATA[A side-by-side split shot with a white diagonal line down the middle separating two images of a Nikon Z fc (left) and Nikon D500 with lens attached (right)]]></media:text>
                                <media:title type="plain"><![CDATA[A side-by-side split shot with a white diagonal line down the middle separating two images of a Nikon Z fc (left) and Nikon D500 with lens attached (right)]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/bJorbDgDQPWJaJtzgdMHVU-1280-80.jpg" />
                                                                                                                                                                    <content:encoded >
                            <![CDATA[
                            <article>
                                <p>A recent <a href="https://www.nikon.com/company/ir/ir_library/result/qa/2026_2q/20251113_e.pdf" target="_blank">questionnaire for Nikon's Financial Results for the 2nd Quarter of 2025</a> hints at the company being focused on producing new APS-C cameras. These smaller bodies are said to be outperforming their larger and more expensive full-frame counterparts, with Nikon stating “market trends show increased popularity of APS-C products over full-sized products”, which is hardly surprising given the cost of living crisis. </p><p>If you need to, you can check out our <a href="https://www.techradar.com/cameras/photography/aps-c-vs-full-frame">APS-C vs full-frame explainer</a> which unpacks the key differences, including the pros and cons to each sensor format. In short – APS-C sensors are smaller and therefore more affordable than full-frame sensors, meaning camera bodies (and lenses) can be made smaller and for less. </p><p>In fact, you can fit two APS-C sensors inside a full-frame 35mm one with a little room to spare. The drawback is that it's more difficult to squeeze so many pixels on to such a small chip without degrading image quality and noise handling. Depth of field also cannot match a full-frame chip, but shallow depth of field effects (blurry backgrounds) are still much better than on cameras with smaller sensors such as compacts and smartphones. Image quality is known for being very good, too.</p><p>Fujifilm, Sony, Canon, Nikon and Ricoh / Pentax all have their skin in the APS-C game and, according to tipsters, Nikon could up the ante in this format this year. So as we transition into 2026 let’s have some fun crystal ball gazing and try to make some predictions on what Nikon could bring out this year if it did bring out some new APS-C mirrorless cameras.</p><h3 class="article-body__section" id="section-nikon-z500"><span>Nikon Z500</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/AucdTgYpGsgPpdE7RbSXa7.jpg" alt="A Nikon D500 product shot on a yellow background" /><figcaption><small role="credit">Nikon</small></figcaption></figure></figure><p>The <a href="https://www.techradar.com/reviews/cameras-and-camcorders/cameras/digital-slrs-hybrids/nikon-d500-1312621/review">Nikon D500</a> holds a special place in my heart because it was one of the first ‘professional’ cameras I owned. The now 10-year-old APS-C DSLR was aimed at professionals who demanded the speed of rapid burst rates and smaller files that came from its smaller APS-C sensor and was a hit with wildlife, sports and events photographers.</p><p>I used my Nikon D500 for all sorts of photography that required a high frame rate, from confetti throwing at wedding ceremonies to long summer evenings in my local kingfisher hide hoping that its 10fps would catch the precise action moment I was looking for. The Nikon D500 was of course a DSLR and it hit the shelves in 2016, but since then we’ve seen Nikon make the shift to mirrorless cameras and this flagship APS-C line has seemingly been left behind. Could 2026 be the year that this changes?</p><p>We of course have the Z50 II, Z30 and Zfc, all of which I think have their own chance of being updated soon (read more below). However, these cameras aren’t too different from the now decade old D500, with all having a 20.9MP APS-C sensor and top frame rate of 11 fps. Mirrorless cameras can however, shoot much faster than this so if Nikon were to bring out a D500-style mirrorless – let's call it a Z500 – camera I would expect it to have more resolution, possibly 26MP or 30MP, a faster burst rate and a more professional body with comprehensive weather sealing, possibly even borrowing the body of the Nikon Z6 III. I would also want a joystick on the back of the camera to change the AF point quickly.</p><p>Nikon doesn’t really have a flagship APS-C camera for professionals at present, yet Canon dropped its <a href="https://www.techradar.com/reviews/canon-eos-r7">EOS R7</a> some time ago, which has a weather-sealed body, 32.5MP APS-C sensor and 15fps burst mode. With the Canon EOS R7 coming up to four years old it’s likely <a href="https://www.techradar.com/cameras/the-12-most-exciting-cameras-to-expect-in-2026-from-djis-first-360-drone-to-the-iphone-18">due an update soon</a>, so Nikon will need to bring out something special to compete with it, so here's hoping whatever Nikon brings out it's an absolute belter!</p><div data-widget-type="merchantlink" data-model-name="Nikon D500"></div><h3 class="article-body__section" id="section-nikon-z30-ii"><span>Nikon Z30 II</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/MsSiPCTcdJSAPcV5Mm4YE8.jpg" alt="Nikon Z30" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/gGfmgdekcHYggi3DaDQ2DB.jpg" alt="Nikon Z30" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/hnxcNfky27HUESSsEqTQmB.jpg" alt="Nikon Z30" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/C7rbbWTvQbrLhYRvvNSHeA.jpg" alt="Nikon Z30" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/nD4LkszM3jJeT8wSRFZN4A.jpg" alt="Nikon Z30" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/6UMCcVfth5c7KBrwnwbuPE.jpg" alt="The Nikon Z30 camera on a wooden ledge" /><figcaption><small role="credit">Future</small></figcaption></figure></figure><p>August this year marks the four year anniversary of the <a href="https://www.techradar.com/reviews/nikon-z30">Nikon Z30</a>, the company’s popular APS-C camera which is a great choice for those getting into photography with its budget-friendly price point and great image quality from its 20.9MP sensor. </p><p>The Nikon Z30 lacks some desirable features like an EVF (electronic viewfinder) and headphone jack, but its low price of $697 / £479 make it the most affordable mirrorless APS-C camera currently in the Nikon lineup. An updated Z30 II could feature more megapixels to go head-to-head with Sony’s 24.2MP <a href="https://www.techradar.com/cameras/mirrorless-cameras/sony-zv-e10-ii-review">ZV-E10 II</a> and Canon’s 24.2MP <a href="https://www.techradar.com/cameras/video-cameras/canon-eos-r50-v-review">EOS R50V</a>, because at just 20.9MP it does lag a little behind the competition. </p><p>The Nikon Z30 is no slouch when it comes to video though, so I think its 4K capabilities will be enhanced, with potentially better heat management or more efficient processing included to help extend recording times. I also think it would be a good move for Nikon to include open gate recording which will make it more appealing to video and content creators.</p><p>In-body image stabilization (IBIS), an EVF and a headphone jack would be welcome upgrades. Sadly, I don’t think we’re likely to see these as Nikon tends to save them for its more premium cameras and omitting them also helps keep the price of the Z30 range down so that it’s more accessible to entry-level photographers.</p><div data-widget-type="merchantlink" data-model-name="Nikon Z30 + 16-50mm kit lens"></div><h3 class="article-body__section" id="section-nikon-zr-c"><span>Nikon ZR C</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/k8hJgLvwofVxTwSyJpDCjV.jpg" alt="Nikon ZR product photos – inside a dedicated SmallRig cage, held by user" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/gb3Ax5kcKkrsofHwXGh6sj.jpg" alt="Nikon ZR camera under low key magenta lighting" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/2NZvtP5BZgP5zszXfrPbiV.jpg" alt="Nikon ZR product photos – camera on a wooden table" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/APTgKbiasaj6ZB9u2kpHzj.jpg" alt="Nikon ZR camera, no lens,  under low key magenta lighting" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/W9wu5dPCi6w9rhZUs9PAiV.jpg" alt="Nikon ZR product photos – camera on a wooden table, view of its top plate" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/how3PEM66xRf5AQCQ42Tpj.jpg" alt="Nikon ZR camera under low key magenta lighting" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/94LtYEiUvFjjzuh56Ms7DU.jpg" alt="Nikon ZR product photos – camera on a wooden table, screen flipped out" /><figcaption><small role="credit">Tim Coleman</small></figcaption></figure></figure><p>While we have no concrete evidence, several rumor sites online claim that we’ll see a <a href="https://www.techradar.com/cameras/the-12-most-exciting-cameras-to-expect-in-2026-from-djis-first-360-drone-to-the-iphone-18">Nikon ZR C in Q4 of 2026</a>. If true, the ZR C will be a cheaper alternative to the already popular Nikon ZR released back in October 2025 and was the company's first Nikon-Red hybrid camera to employ Red color science and R3D RAW workflow.</p><p>The <a href="https://www.techradar.com/cameras/video-cameras/nikon-zr-review-cinema-cameras-just-got-a-major-new-player">Nikon ZR</a> uses a partially stacked full-frame 24.5MP chip and is therefore quite expensive, costing around $2200 /£2199. There could therefore be room for a more affordable video-centric Nikon-Red body using a smaller APS-C chip which would make it more affordable.</p><p>Smaller APS-C video-first cameras have been all the rage in recent years, with Canon creating a video version of its popular entry level <a href="https://www.techradar.com/news/the-canon-eos-r50-marks-an-unofficial-end-to-the-hobbyist-eos-m-series">Canon EOS R50</a> with the <a href="https://www.techradar.com/cameras/video-cameras/canon-eos-r50-v-review">Canon EOS R50 V</a>, and the <a href="https://www.techradar.com/reviews/sony-fx30">Sony Cinema Line FX30</a>. I would guess if Nikon did come out with a Nikon ZR C it would sit towards the higher end for more professional video creators and go toe-to-toe with Sony’s FX30.</p><div data-widget-type="merchantlink" data-model-name="Nikon ZR"></div><h3 class="article-body__section" id="section-nikon-z-fc-ii"><span>Nikon Z fc II</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/7H8hjRfF3WAKDhAvuZe6Si.jpg" alt="The Nikon Z fc camera on a shelf" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/VF9DgJNXPawUt9DPzbr754.jpg" alt="A dial on the Nikon Z fc camera" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/AeZufAksSiaotWjAtZDgej.jpg" alt="The Nikon Z fc camera on a park bench" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Ub7KRe8XkSQ6jCa2hPkvji.jpg" alt="The Nikon Z fc camera on a shelf" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/X5T8rJXZA82qDWdWPoshj.jpg" alt="The rear screen of the Nikon Z fc" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/de5U3DvoSLw8ifDnDmuFQo.jpg" alt="The top plate dials of the Nikon Z fc" /><figcaption><small role="credit">Future</small></figcaption></figure></figure><p>It’s been a hot minute since we’ve had a new retro-style camera from Nikon, with the likes of the <a href="https://www.techradar.com/reviews/nikon-z-fc">Nikon Z fc</a> in June 2021 and the <a href="https://www.techradar.com/cameras/mirrorless-cameras/nikon-zf-review">Nikon ZF</a> following shortly after in September 2023.</p><p>While the ZF came out more recently, it’s a full-frame body costing more than twice the price of its APS-C Nikon Z fc counterpart. June this year will take us to the five year anniversary of the Nikon Z fc, so it could be the perfect time for Nikon to bring out an updated replacement and money is tight so we’d all appreciate the more attractive price-point that comes from an APS-C sensor body.</p><ul><li>Check out our <a href="https://www.techradar.com/news/best-nikon-camera"><strong>Best Nikon cameras</strong></a> guide</li></ul><p>Technology moves fast in the world of photography and a lot has changed since June 2021 when the original Nikon Z fc was released. If a mark II update did come to fruition I would expect Nikon to improve its 20.9MP APS-C sensor, boosting the resolution perhaps to either 26MP or 32MP to make it a bit more competitive to its Canon and Sony rivals. I would also like to see the sensor become partially, or preferably fully, stacked to bolster the dynamic range, too.</p><p>The Expeed 6 processor found in the Nikon Z fc is also a bit long in the tooth now and I would expect this to be updated to the current Expeed 7 processors used in cameras such as the <a href="https://www.techradar.com/news/61mp-nikon-z8-full-frame-mirrorless-camera-rumored-to-launch-in-2020">Nikon Z8</a> and <a href="https://www.techradar.com/news/nikon-z9-expected-to-match-canon-eos-r3-for-resolution-and-speed">Nikon Z9</a>. This could mean faster burst frame rates than the Nikon Zfc’s 11fps, I would also expect video features to be improved as a result, too.</p><div data-widget-type="merchantlink" data-model-name="Nikon Z fc"></div><h3 class="article-body__section" id="section-potential-full-frame-updates"><span>Potential full-frame updates</span></h3><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/tM9beERHQPgsKLapqoCnjH.jpg" alt="Nikon Z9 on a bench in front of a wooden cabin" /><figcaption><small role="credit">Future</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/bpSNBda49NKcXW6H6SGHaP.jpg" alt="Nikon Z7 II" /><figcaption><small role="credit">Future</small></figcaption></figure></figure><p>I’d be astonished if Nikon kept the new camera releases solely to APS-C this year. And of the full-frame updates we're overdue, both the <a href="https://www.techradar.com/news/nikon-z9-expected-to-match-canon-eos-r3-for-resolution-and-speed">Nikon Z9</a> and <a href="https://www.techradar.com/reviews/nikon-z7-ii">Nikon Z7 II</a> are likely candidates. Could 2026 be the year we get new models in these lines?</p><p>Many rumors pointed to an announcement window in October / November 2025 for the long-awaited Nikon Z9 II, though this never materialized. The original Nikon Z9 made its debut in October 2021 so the camera is over four years old at this point and with Sony and Canon timing their flagship full-frame models around the Olympics, it could perhaps be a good strategy for Nikon to time its release of its Z9 II for the winter Olympics this year.</p><p>If a Nikon Z9 II did hit the shelves (and slopes) this year, a global shutter, Expeed 8 processor, 4-axis screen and Red video tech would be high up on my personal wishlist.</p><p>Lastly, we have the Nikon Z7 series and with the Nikon Z7 II releasing all the way back in 2020 it’s seriously overdue an update. I’d expect to see a higher pixel count than the Z7 II, potentially 61MP or greater to compete with the <a href="https://www.techradar.com/reviews/sony-a7r-v">Sony A7R V</a>, Expeed 7 processor for faster frame rates and better video, potentially 8K 60p, too. But we’ll just have to wait and see what 2026 brings for Nikon and to see which of our predictions come true.</p><div data-widget-type="merchantlink" data-model-name="Nikon Z9"></div><div data-widget-type="multimodelreview" data-model-name="Nikon D500,Nikon Z30 + 16-50mm kit lens,Nikon ZR,Nikon Z fc,Nikon Z9,Nikon Z7"></div>
                                                            </article>
                            ]]>
                        </content:encoded>
                                                </item>
            </channel>
</rss>