SEO

Google’s SEO tools, including Analytics, Search Console, and Ads, are a powerful, free way to build your website traffic.

SpyFu delivers powerful competitor keyword research and PPC insights through an affordable platform with over 10 years of historical data.

While its top tier packages would hardly be considered cheap, Majestic remains a user-friendly and reliable option for finding out what’s going on with your website’s SEO performance.

Moz Pro is a robust SEO platform with scalable plans for businesses of all sizes, offering crawling, keyword research, competitor analysis, and more.

Ahrefs provides an all-in-one solution for monitoring and advancing your online presence, with powerful features for everybody from beginners to SEO agencies and global businesses.

Offering everything you'd expect in an SEO platform without sacrificing accessibility, Semrush’s price points are honed to the needs of both small and large businesses.

Hootsuite starts at $199/month with a 30-day trial, but you’ll want a costlier plan to reach its full potential.